Meet Chebet Chikumbu: The Global Citizen trying to solve Africa’s youth development and education crisis
“Inside Global Citizen” is a limited series that will run during the month of August. It will pull back the curtain and highlight members of Global Citizen staff who are key parts of the organization’s advocacy, impact, and more. Be part of our community of outstanding women by joining today. The United Nations estimates that a quarter of the world’s illiterate population lives in sub-Saharan Africa. With the 2020 COVID-19 pandemic further crippling Africa’s already fragile education systems, the challenge to develop the future of Africa remains a daunting task. At Global Citizen, Chebet Chikumbu is leading an all-women team focused on youth development across Africa to solve this big education and literacy crisis. CHEBET’S JOURNEY INTO YOUTH DEVELOPMENT Chebet’s passion for seeing growth in Africa started at a very early age. When she was 10 years old, her parents whisked her away from Kenya to boarding school in South Africa where she developed an appreciation for Africa’s diversity. While she initially wanted to become an accountant like her father, her goals shifted as she began to learn more about countries across Africa, and noticed the prevailing inequalities that were similar across the board. With this new awareness, she found herself leaning more towards humanitarian work than accounting. Today, Chebet works as the Regional Director for Southern and Eastern Africa at Global Citizen and identifies herself as a Pan-African woman with roots in Kenya, South Africa and Zimbabwe. “I have really come to understand our similarities as Africans but also the nuances in a way that has given me a very profound appreciation for what it means to identify with a Nationality like a singular place.” – Chebet Chikumbu. INSIDE CHEBET’S JOB: SOLVING A MAN-MADE CRISIS To create sustainable and practical solutions to the problems of youth development and education, Chebet’s team identifies governments and corporations that can support priorities around the United Nations’ Sustainable Development Goals (SDGs), develop campaign strategies, and mobilize support across sectors. With her all-star team, Chebet oversees Global Citizen’s campaigns and ensures that commitments made through the Global Citizen platform are delivered and have a real impact on the intended recipients. “It became clearer to me that a lot of what we see is man made. And, if these are man made problems, it means that there are man made solutions. And if we collectively put our heads and our hands to work, we can come up with the necessary problem solving that is required to address the world’s most pressing problems.” – Chebet Chikumbu. BeyGOOD: A SUCCESS STORY IN AFRICAN YOUTH DEVELOPMENT Chikumbu has had great successes with her team at Global Citizen. Inspired by Nelson Mandela’s passion for youth development and education, as well as his legacy of empowering future generations, Chebet and her team launched the Global Citizen Fellowship Program Powered by BeyGOOD. The Global Citizen Fellowship Program Powered by BeyGOOD is equipping young people with the skills they need to play a role in social justice, helping their communities achieve the SDGs, and amplifying causes that they believe in. Now, the Fellowship program is kicking off for its second year — with an extraordinary class of 10 young people. Designed to empower young people with work experience, the program is not only supporting the vision of a South Africa that nurtures its youth. Each fellow will also have the benefit from personalized mentorship from leaders in entertainment, business, government, and civil society — all aimed at enabling them to realize their potential to become global agents of change. Chikumbu encouraged young people to apply and engage in the paid, year-long fellowship aligned to one of Global Citizen’s four pillars of activity: creative, campaigns, rewards, and marketing. The next application period would be in 2021. ADVICE: HOW TO FIND THE RIGHT MENTOR The mentorship program is an aspect of The Global Citizen Fellowship Program powered by BeyGOOD that Chebet is especially proud of. With a career that has spanned over 15 years, she emphasizes that an effective mentor can create an open environment for young African women to express themselves and be heard. “I can attest to the fact that mentors have really helped me shape my career in my 20s, and especially now in my 30s because I am thinking more broadly around how do I deepen my thought leadership and how do I truly become the light that I want to be and that I want to see in the world.”- Chebet Chikumbu. To find the right mentor, Chebet advises that you look for somebody who believes your intentions and is invested in seeing you be great without any strings attached -the key is you have to ask! SOLVING A CRISIS DURING A GLOBAL PANDEMIC The pandemic has not spared Chebet and her team. According to Chikumbu, prior to the pandemic, Africa had been making progress to meet the 17 goals. Now, even those targets where that had almost been hit are under threat of having decades of progress wiped out in a matter of weeks. “Due to COVID-19, an unprecedented health, economic and social crisis is threatening lives and livelihoods …we know that people of colour are disproportionately affected and we know that on the continent it means that the majority of those people of colour will be young and under the age of 30.” – Chebet Chikumbu. The UN says global school closures have kept over 90% of students worldwide – 1.57 billion pupils – out of access to education, and among them, 370 million children are missing out of school meals that they depend on. For those without access to internet and computers at home, remote learning is not an option, meaning almost no education for the duration of the crisis. In short, if we thought it was real out here, COVID-19 is teaching us things can be a whole lot more real with existing inequalities and injustices. THE FUTURE OF YOUTH DEVELOPMENT AND EDUCATION IN AFRICA While progress might seem daunting, all hope is not
iCreate Africa, building skills for the next generation of Nigerian youths.
Held in one of the vibrant cities of Nigeria, Lagos, by iCreate Africa, the iCreate Skill Fest is Africa’s biggest skills competition with over 2,500 people gathered to experience 80 skilled candidates compete at the National finals. What went down at iCreate Skill Fest! The two- day event featured 14 skilled trades varying from Construction, Creative Art & fashion, Technology, Educational Training Conference, the iCreate Skills Awards, and lots more. Out of the contestants, 13 ladies competed in cooking, fashion, art, carpentry, barbing and more, of which Mojisola Akin-Ademola emerged the only female gold medalist and Champion (top in her category, fashion). As a way of curbing unemployment and empowering youth, the iCreate Skills competition is an innovative strategy designed to promote skills-trades professions amongst the youth as a means to bridge the skill gap, thereby boosting the economy. The iCreate Skill Fest partnered with GIZ SKYE, Robert Bosch Nigeria Limited, Sterling Bank Plc, AGR Ltd, Siemens Nigeria Ltd., The Fashion Academy Abuja, Trace, House of Tara, Industrial Training Fund (ITF), Society of Nigerian Artists, Soundcity, ULDA, Pedini, amongst many others. The iCreate Skills Fest 2019 champions! Emerging top in their category are, Ibraheem Ridwan (Carpentry), Christopher Olaniyi (Tiling), Miracle Olasoyin (robotics), Mojisola Akin-Ademola (Fashion), Ifedayo Emmanuel Bello (cooking), Emmanuel Abanobi (make-up), Kelvin Hassan (Barbing), Oluwaseun Akanbi (Electrical installations), Chima Solomon (plumbing), Leonard Manzo (automobile technology), Toheeb Ogunbiyi (Website development), Precious Audu (graphic design), Lot Madaki (leatherworks), and Oluwaseun Akinlo (Art). The Idea behind iCreate Africa The Founder/CEO iCreate Africa, Bright Jaja aims to use iCreate Africa to create five million jobs in five years. Bright Jaja aims to rebrand the general perception of skilled workers and place more importance on technical and vocational skills through the skills fest. iCreate Skills Fest is a platform that promotes skills excellence, showcases skills standards and careers, demonstrates benchmarks of excellence in teaching and learning and creates interest in public sector agencies and private organizations to invest in skills development. Winners of the iCreate Skills Fest 2019 receive technical training from various partners. The platform iCreate Africa has created for young female artisans, is paramount for gender equality and inclusive economic growth in the continent. After recording huge success last year by hosting 4 competitions across four regions, directly empowering 180 skill trade professionals with startup capital and equipment. iCreate Africa is creating a skills ecosystem and projecting skills in the mainstream, they are most convinced that the concept is a viable solution to curb youth unemployment and prepare the youth for the future of work. Skills are the future of Nigeria! iCreate Africa urges the public to invest in skills and target the next generation of Nigerian youths. These youths will power the economy, across the world. iCreate Africa,Skills change lives.
This woman-led startup bets it can help African businesses grow faster
As Sub-saharan Africa lags behind in the World Bank’s 2020 ease of doing business report, one woman-led startup thinks it can help entrepreneurs grow their companies in this tough environment. After years of mentoring startups and running businesses in Ghana and Nigeria, Munachim Chukwuma started IB Consulting in February 2019 to help founders overcome operating challenges she also had to face as a young entrepreneur. Munachim and her team believe they’ve found the recipe to help African business grow quickly with their innovative and affordable service model. Why Nigerian startups are struggling to grow. According to experts from Harvard University, startups that want to stand the test of time must learn new ways of operating and behaving. This is difficult for a lot of entrepreneurs because these new ways tend to be completely different from their start-up roots. Most startups struggle to grow and scale either because they do not know how or lack the proper structure and strategy. This is where we come in. Munachim Chukwuma – Founder, Ibobo Consulting IB Consulting believes that African entrepreneurs struggling to grow their businesses must realize they are in a different phase of their business life cycle, and therefore must change. IB Consulting’s growth recipe for startups. To help entrepreneurs struggling to scale, Munachim and her partners created a service model that combines strategy consultation, negotiation, and content creation. IB Consulting bets its 3 service tentpoles are what entrepreneurs need to grow faster despite the difficulty of doing business in Africa. We decided to focus on strategy consultation, negotiations and content creation as a company because we realized most of the challenges most businesses face in today’s society are tied to those three areas in one way or another. Munachim Chukwuma – Founder, Ibobo Consulting In addition to its unique service model, IB Consulting promises clients efficiency, personalization, and great service. Why you should watch out for IB Consulting. In less than a year, IB Consulting is proving it is not just all talk. The company reports that since February, it has helped over 10 business owners rebuild their structures and execute action growth plans. It’s also not just about the money for this company this woman-led company. They have done some pro bono work for new entrepreneurs who could not afford to pay for some of our services. In 2020, the company plans to expand aggressively to reach, help and educate help businesses across Africa. We intend to grow over the next year of business and reach more people across the continent, as we also reinvent our business and launch more products that can meet the needs of our prospective clients. Munachim Chukwuma – Founder, Ibobo Consulting Visit https://iboboconsulting.com/ for more information on how IB Consulting can help your business. Sponsored Post.
SHEAMOISTURE SPOTLIGHT ON THE FASHIONPRENEUR: SEKINAT AMOO – CEO OMBRE WOMAN
SheaMoisture is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone. Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside. She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand’s hair and skin care innovations. SheaMoisture products and collections are formulated with natural, certified organic and fair trade ingredients, with the shea butter ethically-sourced from 15 co-ops in Northern Ghana as part of the company’s purpose-driven Community Commerce business model SheaMoisture has partnered with She Leads Africa to support and showcase Nigerian women who support their communities. About Sekinat Amoo Sekinat Amoo is the CEO and founder of Ombré Woman. Despite having an academic background in science and research, Sekinat made a switch and started Ombré Woman to provide classy ready-to-wear pieces for women. Ombré Woman is a female-led and for women fashion brand that empowers women by helping them look and feel their best without compromising on style and comfort. After spotting a gap in the fashion industry for ready-to-wear pieces, Sekinat decided to start Ombré Woman to provide stylish and comfortable ready to wear clothes infused with African prints. Her goal is to make very fashionable pieces to help women become more confident and look their best, without losing their comfort. You can connect with Sekinat and her business on Instagram What motivated you to start Ombré Woman? I started my brand because I had a passion to empower and build confidence in women through their everyday looks. I also spotted a gap in the fashion market for work and casual wear infused subtly with rich African prints, which really inspired my fashion journey. My desire to help women look and feel their best also led me to add an extra touch to the clothes I make. I made a decision to infuse the fabrics with rich African prints in order to create unique, trendy pieces that can be worn over and over again. The clothes are specifically made to flatter the feminine silhouette and be multifunctional so that they can be worn in the workplace or elsewhere. What makes your brand stand out? There are quite a few things that have helped Ombré Woman stand out, from our unique business type to how easy and accessible we’ve made our clothes for our clients. We are also very committed to giving back to the community and helping other women with our business. Some of the ways we’ve ensured our brand stands out in the saturated fashion industry are: My brand is built as a “for women and run by women only” business. Our business has a prime, central and accessible location for our clients. We offer customization services for our Ready-To-Wear (RTW) items, which gives our clients control over how they look and feel in our pieces. Also, we ensure that our clients receive their clothes when and how it was promised. Absolutely no disappointments! We empower other women through direct employment and artisans by giving them scrap materials to make their designs with. What are three things you struggled with when your business kicked off and how did you overcome them? One major issue we had was getting the right people to build the business. After a few fails, we took a step back and started to recruit our staff through trusted government agencies. On our own part, we provide them with incentives that add value to their lives. Another thing was getting high-quality materials for making clothes. This was a big issue because not having the materials we needed meant that the clothes won’t get made. So what we do now is use a few local vendors whom we found. We also supplement with international alternatives when we can’t find what we need locally. When it came to business finance as well, I wasn’t the most knowledgeable person and I didn’t want my business to suffer. To combat this, I did a lot of reading, took courses and sought external input as well where necessary. How have you been able to stay or rise above the noise in this industry? For me, I have remained very focused on our “why,” which is to ensure that we are helping our clients look and feel beautiful every day. We also ensure that we are delivering the best quality they can have at an affordable price. Lastly, we are constantly evaluating our business processes and training our staff to ensure that our service is top-notch. Did you have any personal experience that taught you a business lesson? When I just began my business, I had a big issue with budgeting and it almost affected my cashflow. Since I all of a sudden experienced a rise in my personal expenses, it was a bit too much to handle at first and almost became an issue. When I got the situation under control, it taught me how to plan better. I now plan my yearly budgets and funds allocation for the business ahead so that there are no surprises. How have you impacted your community since starting this business? As I mentioned earlier, my brand is very invested in giving back to the community in general and women in particular. Some of the ways we have done this is through providing employment via direct and indirect forms of labour. We also offer paid internships for our newly trained staff. To reduce any form of waste and help with sustainable recycling, we also send our scrap pieces back to local artisans. The artisans are able to use them to make a living by making items like pillows, rugs and carpets. What is your goal for 2019? And what have you done so far to achieve it? I had two major goals for 2019 and they were
6 Things You Missed From SLAY Festival 2019
Warning: This article might leave you with a lot of FOMO. SLAY Festival went down on September 28 in Motherland Mogul history as the one that brought more madness! While you can now enjoy the best of the festival with the SLAY Festival 2019 Digital Pass, there are a couple of IRL moments you might have missed. Here is a list of everything you missed from #SLAYFestival2019. Anita Brows shared her secrets to the perfect look with Maybelline NY No one could stop the makeup enthusiasts who wanted to see The Makeup Surgeon at work. Anita Brows shared her secrets to creating the perfect brows at the Maybelline Beauty Masterclass. All attendees went home with exclusive Maybelline NY gift bags. Google helped 50 Motherland Moguls shoot their shot with mentors What would you ask if you got a chance to have lunch with your role model? Women Will, a Google initiative, gave 50 women the chance to connect and get advice from women in leadership across industries. Talk about a networking opportunity that will change your life! The initiative also powered the Redesign Stage which brought in panelists like Akah Nnani, Fisayo Fosudo, Lola Masha, and Onyeche Tifashe. Jemima Osunde gave fans a little bit of herself with Lux Jemima Osunde came glowed up and hung out with her fans at the Lux Meet & Greet. Fans raved over the exclusive gift bags designed with Jemima’s face and free samples of Lux Even Complexion. Motherland Moguls secured the bag… literally Motherland Moguls got a headstart on their personal and professional finances. FSDH powered the Refresh Stage and brought in their experts to share investment advice and help Motherland Moguls open new investment accounts. Get access to all Masterclasses from SLAY Festival 2019 Celebrities showed out for the fans If you wanted to show out on the ‘gram, SLAY Festival was the place to be. Celebrities who came for this year’s festival included Smart Money Arese, Chigurl. Dimma Umeh, Juliet Ibrahim, Osas Ighodaro, Deyemi Okanlawon, Akah Nnani, the cast of Men’s Club (Ayoola Ayolola, Baaj Adebule, Efa Iwara, Daniel Etim Effiong), Mama Burna and more. Imara Africa Consulting hooked up the VIP and Speakers lounge where all celebrities and influencers stayed. It. Was. Lit! SLAY Festival would be incomplete without the fun, food, and freebies! Foodies found their haven with Maggi Nigeria‘s free jollof rice bar. Moms kicked back knowing their babies were in good hands with The Baby Lounge. No music lover left Vaseline’s Karaoke session with ashy skin. Thrill-seeking Motherland Moguls enjoyed This Day’s funtopia featuring the bouncy castle. Molped got everyone hyped and competitive with the spinning wheel of freebies. Rexona had everyone swagged out and smelling right. MAX brought the ultimate photo booth for creating social media FOMO for that cool biker chick post. 54 Gene hooked it up with free reproductive health tests and educated attendees on the importance of early diagnosis in detecting cervical cancer. Feeling the FOMO? Experience SLAY Festival 2019 with your LIFETIME digital pass. Get it here.
SHEAMOISTURE SPOTLIGHT ON HEALTHY LIVING QUEEN: LYNDA ODOH – CEO HEALTHIFY AFRICA
SheaMoisture is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone. Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside. She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand’s hair and skincare innovations. SheaMoisture products and collections are formulated with natural, certified organic and fair trade ingredients, with the shea butter ethically-sourced from 15 co-ops in Northern Ghana as part of the company’s purpose-driven Community Commerce business model. SheaMoisture has partnered with She Leads Africa to support and showcase Nigerian women who support their communities. Meet Lynda Odoh Lynda Odoh-Anikwe is the CEO and founder of Healthify Africa. She is a Medical Doctor from the University of Nigeria and started Healthify Africa. Healthify Africa is an enterprise that strives to tackle the dietary risk factors for non-communicable diseases. In the course of her daily interactions with patients, she realized that people were most driven by convenience and availability when making healthy lifestyle choices. Lynda decided to start a fruit delivery service. She hopes this will create an enabling system for busy urban dwellers, to conveniently meet the World Health Organization’s daily fruit recommendation for a healthy life. Her vision is to see an African continent where adopting a healthy lifestyle is easy, practical and sustainable. You can connect with Lynda and her business on Instagram, Twitter, and LinkedIn. Tell us how you started Healthify Africa. When I began to practice as a medical doctor, I saw that there were so many instances of non-communicable diseases that could have been avoided by a simple dietary change. I started Healthify Africa because I wanted to create a solution to the problem of non-communicable diseases. My goal with Healthify Africa is to address dietary risk factors. I do this by providing a service that helps busy people adopt healthy eating habits. This is done through a simplified system and healthy lifestyle advocacy. At Healthify Africa our focus is on increasing the consumption of fruits for busy urban dwellers through a delivery platform. By providing affordable fruit boxes, fruit cups, fruit and dip platter to school children, homes and offices, we’re building a healthier Africa one person at a time. What was your motivation for finally starting your business? For me, it was because I had been in similar situations and I understood the challenges people face in trying to adopt and sustain healthy dietary habits. I grew up in a health-conscious family and I grew accustomed to having a very healthy diet. However, when I became a young adult and my schedule became tighter especially during my internship, it became extremely difficult to eat the right things. It was a situation of knowing the right thing to do, but being unable to do it. I knew then that there must be other busy young people like me, men, women and even mothers who wanted their children eating fruits but were pressed for time as I was. That for me was a huge community need that I passionately wanted to see addressed. So I made the decision to become the change I desired by creating an enabling platform. A platform that supports healthy food choices so as to help myself and others with the same challenge. What makes your brand stand out? Healthify Africa is not just another food company, that caters to only satisfying hunger. Instead, my brand is particularly focused on ensuring that everyone has access to the daily consumption of 400g of fruits, as recommended by the World Health Organization (WHO). The vision is to create a world where healthy eating is most practical and the dietary risks of non-communicable diseases reduced to the barest minimum. That, as well as our commitment to healthy lifestyle advocacy, has been a huge attraction for our clients because they can see it. What are three things you struggled with when your business kicked off and how did you overcome them? When I first started my business, a lot of people did not understand what we were trying to do and that equated to zero orders. We had to create a lot of awareness about the health benefits of patronizing our convenience-based service. Also, through our follow-up and feedback system, we tried to encourage our clients to make referrals and this has continued to help our brand. Secondly, being a fruit delivery service, food hygiene, presentation and safety during transit were some of my topmost priorities. It was a challenge finding the ideal packaging that met all the criteria and would still fit into our production cost. I did my online research and eventually was able to find a reliable supplier that we now work with. Finally, it was important that our fruit packs get delivered in a cold temperature range for a great client experience. This was a challenge when we had to deliver long-distance orders. This was an issue because there is currently no thermostat equipped delivery services operating in Abuja where we operate from. To overcome this, we currently partner with a reliable express delivery service and improvise with ice packs in the chillers for long-distance deliveries. Hopefully, in the near future, we can have our very own thermostat equipped delivery bikes. How do you stay above the noise in your industry? We made sure to implement a system of receiving and acting on feedback, from early on in the business so that we know what exactly our clients want and tweak our approach to offer them that. This has been really helpful in building a business that our clients love and customer retention as well. Did you have any personal experience that taught you a business lesson? Before I started my business, I had a few unpleasant experiences with logistics. On one occasion, I
The Tech and STEM pioneer of Botswana
The goal is to have a national coding competition where all the students will come to Gaborone and showcase their projects. Captain Kgomotso Phatsima is best known in Botswana for her pioneering work as one of the few women pilots in the country. Her career began in the military, and she diligently worked her way up to becoming a real force to be reckoned with. Captain Phatsima’s work as a pilot and her passion for youth development led her to discover that there were very few girls who were adept at – or even interested in science, technology, engineering and mathematics (STEM) subjects, which are key for the aerodynamics space. Not only are STEM subjects integral for becoming a pilot, or engaging in the aerospace industry, they are also essential for the development of human capital and the future of business in Botswana, Africa, and the world. She founded the Dare to Dream Foundation (of which she is the President) in 2008 which deals with the advancement of youth, women and girls in STEM, aviation and aerospace as well as entrepreneurship development, with the intention to get young people interested in STEM-preneurship and the aviation and aerospace business. Connect with Kgomotso Phatsima and her business on social media. Why I founded Dare to Dream… When I was growing up, I never had the chance to sit like this with a pilot or get into an airplane until I had the chance to fly one. After I qualified as a pilot, I sat down and thought: ‘What can I do to give the upcoming generation – especially those who grew up in a village, like me – an opportunity to do that?’. I started Dare to Dream to give back to the community and to try and open up their eyes to opportunities that they wouldn’t otherwise be exposed to. On the ‘barrier’ to girls’ entry into STEM & traditionally ‘female/male-dominated’ subjects… I will talk about myself and my own experience here. When I told my parents that I want to fly and be a pilot, my mother said ‘In our time, a girl could never fly a plane. You cannot be a soldier!’ Sometimes it goes back to our upbringing and the culture. A girl must be domestic, and boys also have prescribed activities. So we separate ourselves from engaging in these things. The same mindset goes on to say that ‘Some things are hard, and are only for men’, like piloting or engineering. With some of our families, their backgrounds are what can hinder the involvement of girls in certain subjects and limit girls to certain careers. But as the times and technologies change, and with other women and organizations such as ours showing that it’s possible, there is more of an acceptance that you can be and do anything you want. Is Africa / Botswana in a good position to keep up with the world’s “breakneck’ speed? I think so because the demographic dividend of the youth in Africa indicates that young people make up most of Africa at 60 percent. I think that the whole of Africa is at a good advantage to participate in the technological changes that are taking place right now. There are a lot of young people who are interested in technology. I also think that Batswana are in a good position to take advantage of what is happening. We just need to channel the youth in the right direction to take advantage of the technological era, and prepare them for the Fourth Industrial Revolution (4IR) and the businesses of tomorrow, which will be different from the businesses of today. How Botswana (and Africa) can prepare for ‘The 4th Industrial Revolution (4IR)’… In other African countries such as Rwanda, you’ll find that coding and robotics are taught in schools and they are part of the curriculum. Recently, President Cyril Ramaphosa of South Africa stated that coding will be taught in schools. We in Botswana are a little slower in catching on to these developments. At Dare to Dream, we partnered with Airbus to sponsor 1,500 students across the country in rural places and trained them in robotics in order to prepare them for 4IR. It was also important that they know that there are careers in the aerospace industry that are STEM-related that they can take advantage of. We are looking forward to partnering with the Ministry of Education, but there have been some delays, which I hope will be overcome in the future. Dare to Dream’s most engaged stakeholders…so far… We have engaged Airbus and also partnered with Botswana Innovation Hub, the University of Botswana and Botswana International University for Science and Technology – BIUST. BIUST created an initiative to encourage young girls to get into STEM subjects because they realized that the number of girls applying for these subjects was low. They had called 100 girls from Central District schools to participate. We form partnerships with organizations with the same mandate as us. For example, Debswana is interested in the 4IR and getting young people engaged in it, so we have partnered with them and they have assisted us to roll out our programs. We have also done work with Major Blue Air, who own planes. The girls get a chance to get onto the planes, and I fly the children. It’s not just about STEM, it’s about exposing the girls to new experiences and igniting the passion within them. There are other organizations doing work in the same area, and we are looking forward to also having them on board. There is something very powerful about collaboration. We have also recently partnered with EcoNet, who have chosen me to lead the Youth Development Programme in coding and entrepreneurship. What we are doing differently is that we are teaching the kids how to code and build websites, but also entrepreneurship and leadership skills. We have enrolled the first 500 participants and we are starting in July this year. The role
SheaMoisture Spotlight on Finance Queen: Anie Ufia – founder of Kolo Lagos
SheaMoisture is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone. Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside. She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand’s hair and skin care innovations. SheaMoisture products and collections are formulated with natural, certified organic and fair trade ingredients, with the shea butter ethically-sourced from 15 co-ops in Northern Ghana as part of the company’s purpose-driven Community Commerce business model. SheaMoisture has partnered with She Leads Africa to support and showcase Nigerian women who support their communities. About Anie Ufia 22-year old Ufia Aniebietabasi is the CEO and founder of Kolo Lagos. She is a Mass Communication graduate from the University of Lagos. After an experience where she was shocked to find out that she had no savings of her own in a bank or anywhere else, Anie made up her mind to create a system that will make savings fun and a priority for her. Seeing the immediate results it had on her finances, she was determined to help other young people like herself, take control of their finances. You are sure to either catch Anie preaching the gospel of financial freedom or on the lookout for opportunities with which she can drive social change. Connect with Anie and her business here Website, Instagram, Twitter Tell us about Kolo Lagos. Kolo Lagos is a proudly Nigerian brand that is passionate about bringing back the saving culture in a unique way. We aim to achieve this by encouraging people to save money in a piggy bank, popularly called “Kolo” in Nigeria. Our kolos are made from quality tested wood and specially handcrafted with love in Nigeria to help people curb overspending, grow a saving habit and stay disciplined while at it. How did you turn this habit into a business? I started Kolo Lagos during my final year at the University. I suddenly realized that I had zero savings, not in the bank or even in a piggy bank. This made me buy a piggy bank for myself and discipline myself to save money. I bought one from a carpenter that was introduced to me by a friend. Since it worked for me, I told my friends about it and everyone wanted a piggy bank so they could save money as well. That was how the journey began! Having a niche business, how do you make your brand stand out? At Kolo Lagos, our kolos are crafted and designed to promote the rich and beautiful culture in Nigeria and Africa. They have also added an innovative touch to an old approach of saving money which was used since the days of our forefathers. The reusability of our Kolos has also added a modern twist to it and is the ‘WOW’ factor that attracts our customers. Can you share with us 3 things you struggled with at the start of your business, and how you overcame them? The major challenge I struggled with at the start of my business was building brand loyalty. It was a new business and with the prevalence of online fraud, most people are scared to make a purchase from an online store. However, as the business grew, people began to trust us enough to refer us to friends and relatives. I have now moved from selling kolos to just friends and family but to people who discover us via the internet. Another big challenge I struggled with was finding artisans who knew their onions, could deliver neatly done jobs, and deliver them on time. I am glad that I have overcome that challenge since I have a particular one I now work with… Tell us about a personal experience that translated to a business lesson for you. My first business lesson was before I even began my business. I had given a fashion designer a fabric and style to make an outfit for me. I decided to come to get it at the allotted time the tailor gave me, but despite the sufficient time I gave, my dress wasn’t ready. It was quite annoying and frustrating, to say the least. So I took that lesson with me to Kolo Lagos when I started it. Working with artisans means that I constantly have to follow up, make calls and even go there physically if need be, just to ensure that everything is done well and on time. That experience stayed with me and has been a major lesson that has helped my business. What impact have you made in your community since starting your business? Since starting my business, I have impacted my community by speaking at workshops and seminars to both young and old people about money, and why it’s important to maintain a healthy saving lifestyle. What is your 2019 goal, and what have you done so far to achieve it? My goal for 2019 is to get more local distributors within Nigeria and at least one international distributor in order to achieve the goal of selling 2,000 kolos this year. I am currently speaking with someone who is interested in becoming an international distributor. Share with us 3 fun facts about yourself I love food. Food loves me. Food makes me happy. I know how to play drums. What’s your fave skin care routine? My skin care routine is done at night when I get to nicely cleanse my skin with my organic skin products, and prep for the night before going to bed. How do you feel about promoting your brand on She Leads Africa, courtesy of SheaMoisture? To be totally honest, I am still in utter shock even as I type this. I remember when I applied for it and a part of me
The Tourism Queen of Botswana
Reinventing tourist experiences in Botswana Cynthia Mothelesi is blazing a trail and carving out a unique space with bespoke experiences in the tourism landscape of Botswana. She is somewhat of an ‘evolving soul’, constantly seeking out ways to deepen her life experiences and provide an opportunity for others to do the same with her travel agency, Happy Soul Adventures. Trained as a graphic designer, she spent three years lecturing before deciding to expand her horizons. She applied for a job at the Botswana Tourism Organisation (BTO), where she served as Marketing Manager for seven years. Her experiences at BTO were an opportunity for her to travel, sharpen her marketing and PR skills and forge valuable relationships. She then realized that there was a gap in the tourism sector, which became the catalyst for her foray into business. Cynthia Mothelesi uses her creativity and business savvyness to create bespoke experiences that allow her guests to engage with the soul, beauty and people of Botswana in an unimposing, intimate way. Connect with Cynthia and her business on her website and social media What inspired you to go into tourism? I saw so many opportunities and I realized that there were a lot of gaps in the industry that we were not tapping into. While I was at BTO, I followed the AirBnB culture because I love hosting. Then in 2017, I decided to venture out on my own because I realized that I could grow. It could be enough for myself and I could do more with the experience and passion that I have. How did you come up with the idea for Happy Soul Adventures? I began by focusing on my Airbnb listing, and every week I would have guests from all over the world coming to stay with me. Most times, I would host them at my house, but I didn’t just want to give them accommodation. I wanted to tell them my Botswana story, especially in terms of our people. Not wanting them to just see Botswana as wildlife and safaris, but rather for them to come away knowing that we were more than what the Western media depicts us to be. That experience taught me a lot and I decided that I would focus 100% on Happy Soul Adventures. What kinds of tours / experiences do you offer? Sometimes I take my guests on a city tour. It would include going to nightclubs like Zoom, or to a local pub, George’s, for karaoke night. We may go to Kilimanjaro, which has a place that sells really amazing local food. I also have clients who come to learn how to milk a goat or bake bread the traditional way. Guests can learn how to do pottery or make a tapestry. It really goes to show that we have a beautiful story to share and that there is value that can be found in it. What do you keep in mind when you design your tours? I really want my guests to immerse themselves in our stories. I feel like we Africans can do more to celebrate who we are as people. We tend to shun our own culture and I want to rather celebrate what makes us unique. Happy Soul Adventures also engages with communities. I don’t want to run a company that is only about me making a profit. So it is more of a collaborative effort. With collaboration, we are able to build and grow more. Happy Soul Adventures is about connecting people. What is the most important thing that you want your guests to take away from your tours? I want my guests to be able to experience this. I realized that people are looking for something new for the soul. People love simple, soulful and enriching experiences and I am happy that the responses have been great. What does Botswana have to offer the world that is unique? I realized that what we at home think is ‘backward’ or ‘unsophisticated’ is actually something that is unique about us. The fact that we take things slow, and keep things organic is something that people actually love about Botswana. Guests who visit Mogobane village for example, really love the peace and quiet because it isn’t something that they get to experience often. They really get time to connect with themselves. So, the most unique selling point about Botswana is that we are very peaceful, quiet and laid-back. It gives people the opportunity to reconnect with their soul and really get to love themselves even more. Botswana is one of Africa’s success stories, from one of Africa’s poorest countries to a vibrant, developed, middle-income African state. Sponsored Post
A ‘Maternity Leave’ Revolution is taking place on the continent
The topic of parental leave in Africa is a commonly contested issue that is brought to question time and time again. In many parts of the continent, actual maternity and paternity leave are non-existent. Distiller giant, Diageo have made a huge step in a positive direction regarding parental leave by being the first large scale employer in Africa to provide their staff with six months paid maternity leave and four weeks paternity leave on full rate pay in all their markets across the continent. Diageo made this announcement in conjunction with their move to increase parental leave in their Western and Asian markets as well. This is a big step in the corporate world given that very few (if any) employers in Africa are permitting six months of paid leave – which makes it easier for women in the workplace to be both mothers and have a career with little stringent time complications. The International Labour Organization (ILO) states that 80% of women in Africa and Asia are deprived of maternity leave. In terms of paternity leave, the numbers are even lower with only eight countries out of 54 giving fathers more than a week’s paternity leave. This debacle has made it difficult for African women who are/want to be mothers to progress in the workplace because it forces them to choose one or the other but never both. SLA contributor – Diana had a sit down with HR director of the Diageo Africa division, Caroline Hirst, and Clemmie Raynsford, Head of Market Communications to learn about the steps taken and reasons for making such an empowering initiative come alive. Why did Diageo decide to do this now as opposed to say 2 – 4yrs ago? Caroline: We have been really progressing on the gender diversity perspective, we’ve worked really heavily on representation on a leadership level and in every aspect of our business and in particular generally where women are underrepresented. That has been really successful. However, we have recognized that the gender diversity agenda can’t just be about how many people of which gender you’ve got doing what things. It’s much more a breakdown of stereotypes, how do you create an environment where everybody can succeed, that’s really our aim. I was really keen to bring this policy in Africa because I think you can be forgiven for thinking that the gender diversity agenda is all about enabling women in Africa to do what men do which is not the case. It’s about all of us think differently about how we work together and so having this shift around parental leave and particularly the shift around paternity leave across Africa has not only given men more benefits and women too but it’s also got people talking about the diversity agenda as something that’s relevant and a means to change for everybody. Clemmie: It’s about us being a supportive employer and saying you can take more time with your family. With the beverage industry being such an old fashioned industry, most of our big breweries in parts of Africa took it positively commenting that it’s a really pioneering step that’s actually saying we are an employer first and we care about our people and giving them the right to the environment to do their work in the best way possible. If they need to be at home they can be and have their family and have that balance. As a working mum, what does this new initiative by Diageo mean to you and your family? Caroline: I was fortunate enough that when I had my children, the UK legislation already allowed mothers to take up to 40 weeks off. When I had my daughter and took 6 months off leave, the main consideration for me as the primary bread-winner in my household was how would I afford to take that much time off? When I had my son, I took a year off, most of it being unpaid so I feel that if this policy was in existence then, it would have made a lot more financial sense. This new policy will make a difference for women across Africa. I also hope that more men will feel welcome to take the 4 weeks paternity leave and spend time at home with their families. One of the things that we are seeking to do in our business is to make it okay for anybody to be a parent as opposed to it being something that only women can talk about or experience fully. Clemmie: I think what’s great about this policy is that not only does it take the financial pressure off which probably is sort of 70-80% of the main factor. But also, in saying that your company will give you full pay for 26 weeks off, it’s also saying that slightly the company is expecting you to want to and is absolutely fine with you taking that extended period of time off. It’s the combination of being allowed and your employer saying – we support you and we know that you have a family, this is a crazy new stage in your life so not only will we help you financially but here is some extra time you most likely need. The feedback from a lot of our African markets included people just suddenly feeling that sense of support that never existed before. It has been very positive from our various East and West Africa businesses. Why can’t fathers get the same amount of time off as mothers do? Caroline: In the future, we could look at a possible potential for that. Our intention is to create an environment where men can be fathers. And we think that moving to four weeks paternity leave whereas before in most markets it’s usually just two weeks or less, signals a progressive step forward. We have operationally a few constraints around how we would extend that to six months here where the majority of the workforce is male, but