The Shege of Work and Business
A few weeks ago, we asked our community to share something about their work or business life that they’ve never said out loud, professionally. We expected a handful of replies. What we got instead was a flood, and once we started reading through them, a few things came up again and again. Enough that we knew we couldn’t just say “thank you for sharing” and move on. These stories deserved a real conversation, not a comment section. Here’s some of what came up. The Boss Who Makes You Question Your Own Sanity The manager who takes credit in the meeting for the work you did alone at 1am. The one who promises a promotion “next quarter” for three quarters running. The one whose mood decides whether the office is safe or unbearable that day. What struck us wasn’t that these stories exist, every working woman has at least one. It’s how often they get minimised. “That’s just how work is.” “Every job has a difficult boss.” Except when you put dozens of these stories side by side, a pattern shows up that’s harder to wave away: a lot of talented women are quietly burning out under leadership that was never held accountable for how it treats people. The Client From Hell (Every Entrepreneur’s Favourite Story) If the corporate stories were about hierarchy, the business owner stories were about disrespect in a different form. The client who negotiates your price down, then expects premium delivery. The one who disappears for three weeks mid-project and resurfaces demanding it “yesterday.” The one who wants “just one small revision” for the fifth time, still within the original budget. Running a small business in this economy is hard enough without also having to manage clients who’ve never once considered that your time, materials, and expertise cost something. Several women told us they’ve started undercharging just to avoid conflict, and then resenting the work because of it. Business Partnerships That Don’t Survive the Money Conversation This one came up more than we expected. The co-founder who quietly checked out once the business started making money. The “50/50” partnership that was never actually 50/50 in effort. The friend-turned-business-partner situation that ended the friendship too. Nobody warns you, when you’re excited to start something with someone you trust, that the hardest conversations will be about money, contribution, and who’s actually doing the work. A lot of the women who wrote in said the business itself wasn’t the hard part, the partnership was. The Real Shege Put together, what we heard wasn’t really about any one bad boss or one difficult client. It was about how much invisible labour goes into simply surviving work and business as a woman in Africa right now, managing other people’s egos, chasing payments that should never have needed chasing, staying professional while being disrespected, and rarely having anywhere to say any of it plainly. That’s what we want to give the community now: a real space for that. Not to name anyone, not to drag anyone, just to name the patterns clearly enough that when you read them, you think “wait, this happened to me too.” Come Talk to Us Over the next few weeks, we’re opening this conversation up properly across our social pages, real (anonymised) stories, audio conversations, and a few live sessions where you can join in and share your own experience. Toxic bosses, difficult clients, business partnerships gone sideways, the interview process that ghosted you, the job that wasn’t what the description promised, we’re covering all of it, one week at a time. If any of this sounds familiar, you’re exactly who this is for. Follow the conversation and add your voice here This is your platform as much as it is ours.
From Classrooms to Careers: What Nigeria’s 13,709 Women Taught Us About Workforce Development
By Samson Arowobusoye, Job Matching Consultant, She Leads Africa | June 8, 2026 A Year 1 Impact Report on the BoostHer Program, a Partnership Between She Leads Africa and Jobberman In Nigeria, being a young woman with an education is no guarantee of economic independence. According to the World Bank’s 2025 Gender Data Report, only 10.5% of employed Nigerian women hold formal wage or salaried positions, compared to 17% of their male counterparts. Meanwhile, 13.4% of young women are classified as NEET: not in education, employment, or training. And for women in the most underserved communities, including internally displaced persons living in camps, this figure is far worse. The gap between education and economic inclusion is not a skills problem alone. It is a structural one, compounded by access, geography, confidence, and the near-total absence of opportunity. It was into this reality that the BoostHer Program was launched in May 2025, a partnership between She Leads Africa (SLA) and Jobberman, under the broader Young Africa Works initiative. The program was designed to meet women where they were, offering both digital and practical livelihood skills. For women in displacement camps, this included hands-on training in soap making and financial literacy, skills with immediate income-generating potential that required no device, no internet connection, and no prior technical background. For women with digital access, the program offered professional and entrepreneurial training across a range of high-demand fields. The goal across all tracks was the same: equip Nigerian women with market-relevant skills and translate that training into measurable economic outcomes. By January 2026, when Year 1 closed, 13,709 women had been trained. 2,750 had recorded income improvements through new jobs, promotions, freelance gigs, or product sales, all directly traceable to skills acquired through the program. This is what SLA learnt. 13,709Women Trained 2,750Income Improvements Recorded 30,000Target for Year 2 The Women We Set Out to Reach The BoostHer Program targeted Nigerian women between the ages of 18 and 35, but from the outset, SLA resisted the temptation to define that group narrowly. Formal education, as understood within the program’s eligibility, begins from the secondary school certificate. Participants did not need to be university graduates or current tertiary students to qualify. The program was designed for any woman who had completed at least a secondary school education, whether she had gone further into higher education or not. Within that broad eligibility, participants came from three distinct starting points. Some were graduates navigating a difficult labour market. Some were students still in school, building skills ahead of graduation. And some were active business owners, whether graduates or not, who needed digital and practical tools to grow what they had already built. The program was structured to serve all three. This led to a deliberate two-pathway structure at the heart of the BoostHer Program. The Professional Pathway served women seeking new employment, career advancement, or promotion within formal organisations. The Entrepreneurial Pathway served women running or building businesses, who needed practical skills to expand their reach, grow their revenue, and compete in an increasingly digital marketplace. Both pathways were equal in design priority. Neither was treated as secondary. Jobberman, as the program sponsor and convener under the Young Africa Works mandate, brought its deep understanding of the Nigerian labour market to the partnership. SLA, as the implementation partner, brought its expertise in reaching and training young African women, particularly those who are ambitious and hungry for opportunity but structurally underserved by mainstream workforce development programs. Courses Built Around Real Needs One of the deliberate design choices in Year 1 was to resist the temptation of a one-size-fits-all curriculum. The BoostHer Program offered a suite of courses calibrated to the actual economic activities of the women it serves, organised around the two core pathways, with a dedicated track for women in underserved and displaced communities. Under the Entrepreneurial Pathway, participants could enrol in Digital Marketing and Content Creation, designed for business owners seeking to grow their brands online; Smartphone Video Editing, which enabled participants to produce professional-grade content without expensive equipment; E-Book Creation, targeting authors and content creators looking to monetise intellectual property; and Brand Design, equipping women building personal and business identities in a competitive visual economy. Under the Professional Pathway, participants could enrol in Executive Virtual Assistance, one of the highest-demand remote work skill sets in today’s economy, and Data Analysis covering Excel, SQL, and Power BI, opening doors into the data-driven sectors of finance, technology, and business. For women in IDP camps and other underserved communities, the program delivered soap making and financial literacy training, practical livelihood skills that could generate income immediately, without a smartphone, a laptop, or an internet connection. These courses were not an afterthought. They were a recognition that workforce development, to be truly inclusive, must speak the language of the community it is trying to serve. Across all tracks, the shared principle was the same: every course was a direct pathway to a specific income-generating opportunity that participants could activate immediately after completion. What the Data Revealed Of the 13,709 women trained between May and December 2025, follow-up reporting before year’s end captured 2,750 with verifiable income improvements. This 20.1% documented outcome rate, achieved within the same calendar year as training, is a significant indicator for a program of this scale and reach. When broken down by pathway, the outcomes tell a rich story. Of the 2,750 recorded improvements, 817 came through the Professional Pathway. Of those, 663 participants secured new jobs and 154 recorded promotions within their existing organisations. The remaining 1,933 outcomes came through the Entrepreneurial Pathway: 1,561 participants recorded direct product or service sales traceable to skills gained through the program, while 372 secured paid freelance gigs. Together, these figures confirm that both pathways delivered real, measurable economic value within the same year of training. The program’s reach also reflected geographic and demographic breadth, with participants drawn from across Nigeria with varying levels of prior education and digital exposure. Professional Pathway817 outcomes (29.7% of total)663 new
Why Your Mental Health Matters as an Entrepreneur
Introduction: The Hidden Side of Hustle Entrepreneurship is often romanticized as freedom — freedom to create, to lead, to innovate. But what’s rarely talked about is the emotional weight of being the one who holds the vision, the payroll, and the pressure to “keep it all together.” For many African women entrepreneurs, the hustle culture is real — juggling business, family, finances, and expectations. Yet behind every success story, there’s often a silent battle with stress, anxiety, and burnout. Your mental health is not a luxury or a side project. It’s the engine that drives your creativity, leadership, and long-term sustainability. The Connection Between Mental Health and Entrepreneurship Entrepreneurship isn’t just a career; it’s a lifestyle that can blur the lines between personal well-being and business demands. Studies show that entrepreneurs are twice as likely to experience depression and three times more likely to struggle with addiction than traditional employees. Why? Because founders often carry the emotional weight of: When your mind is overwhelmed, your productivity, innovation, and resilience all take a hit. Why Prioritizing Mental Health Boosts Productivity Many entrepreneurs think rest is a reward for success — but in truth, it’s the fuel for it.Here’s how a healthy mind makes you a stronger business leader: The Burnout Cycle (and How to Break It) Burnout often creeps in quietly — late nights, skipped meals, canceled social plans — until suddenly you’re running on empty. Signs of burnout include: To break the cycle: Practical Self-Care Tips for African Women Entrepreneurs The Bigger Picture: Redefining Strength As African women leaders, we’re often taught that strength means endurance — keep going no matter what. But true strength is in awareness, balance, and sustainability. Your business is an extension of you. If you thrive, it thrives.Investing in your mental health is one of the most powerful business decisions you can make. Let’s shift the narrative. Success isn’t about how much you hustle — it’s about how well you honor your humanity while building your dreams. So, the next time you feel guilty for resting, remember: you are the most important asset your business has. Protect your peace, nurture your joy, and watch your impact multiply.
“Being An Entrepreneur Is Not A Walk In The Park”- Meet Taiwo Oludairo, Founder Of Ejire Onigarri
The art of balancing a 9-5 job, side business and managing a family cannot be underrated, it is the work of a superhero! Taiwo of Ejire Onigarri describes herself as industrious, ambitious and a go-getter not just because she has her way with words but it is a description of who she truly is. She started her business, Ejire Onigarri, to fill in a gap in her community. Repeatedly, people had complained bitterly to her about the dirt-filled Garri they buy at the local market. They would always ask her to buy Garri for them from her hometown. This she turned into a business, added a unique twist and has since then been evolving. Her business journey is one filled with challenges, successes and lessons learned to help other female entrepreneurs map out their way in the business world. How did you become an entrepreneur, where did the idea of your business come from? My mum used to work in UBA, and that always excited me. I dreamt of working there or any other bank of my choice. Everything was going well for my mum until there was an overturn in the banking industry that made banks lay off their staff. This was a major struggle for my mum because she only knew about the 9-5 life. It was difficult for her to get another job or enter into the business world. This hit me deep and ever since then I made the decision that I wouldn’t rely on a 9-5 job. The urge to start a business sparked in me. I personally don’t buy Garri from Lagos, it always has stones, dirt and other impurities. For those who do not know what Garri is, it is cassava grained into dry edible granules. Anytime, I travel home, my colleagues and friends would always tell me to bring Garri for them. This demand kept on increasing and I thought to myself why not start a business out of it. Garri is a fast-moving product that people can affordably buy. No matter what is going on in the economy, people will always eat, food will always be a priority. What’s the biggest factor that has helped you become successful? I won’t say I am there yet, I’m on the path to success! I see feedback as an opportunity to do better. Customer service is key! I don’t do transactional relationships with my customers, I go beyond that and invest in building a long-lasting relationship with them. What significant struggle have you faced running your business and how did you solve it? Financial: Funds are usually needed to scale up an enterprise from being a hobby to growing into a profitable business. To achieve this upscale, I began monthly contributions. Having to get equipment for the business: At inception, my Garri bags were handmade by me. However, as I interacted with colleagues in the industry, I learnt there were machines available that will save time, manage resources and maximise profit. Social media: Social media can be a hard nut to crack sometimes. My degree in English couldn’t save me as the terrain spans beyond that. To succeed, I enrolled in digital marketing courses as well as conducted research. What has been the most rewarding part of being an entrepreneur? Having something to call my own and building my dream. I am building something that generations behind me can take over. As a mother, I want to leave a worthy legacy for my daughter. Beyond Garri I am preserving the Nigerian heritage, providing crunchy nourishment and creating customer satisfaction and happiness. What are some lessons you have learned? Being an entrepreneur is not a walk in the park, it is definitely not a bed of roses. There is a lot of struggle behind the smiling face, behind that exciting post you see on social media. As a 9-5er, I have to balance the orders, package the Garri, prepare for work, get the kids ready for school and put the home in order, I’m still learning, I learn new things every day. To learn more about Taiwo Oludairo and Ejire Onigarri, read the rest of this article on the FCMB Business Zone. ——————————————————————————————————————————- This feature article on Taiwo Oludairo is sponsored by the First City Monument Bank (FCMB). FCMB is passionate about empowering female entrepreneurs, helping them build their businesses, and improving the overall success rate of businesses owned or run by women.
#HowWeSpent2020: Zimbabwean start-up teaches women how to farm in pandemic
While this year has been challenging for most, we’re spotlighting non-profits and social enterprises that have worked hard to continue making an impact despite the added challenges that 2020 brought. If a story connects with you, please support the organization and founders in this series. Be part of our community of outstanding women by joining She Leads Africa today. ABOUT CHASHI FOODS (ZIMBABWE) Most people know that global hunger is a pressing issue — but what you may not know is that food waste is equally concerning. Food wasted every year in the continent could feed up to 300 million people, according to the United Nations. In just Uganda alone, up to 40% of fruit and vegetables end up being discarded. Post-harvest losses have a negative impact on the environment as food decay releases methane, which is 28 times more harmful than carbon dioxide, and is associated with global climate change. However, where many would see a problem, Chashi Foods saw an opportunity. “Much of what’s sold in markets is wasted because farmers cannot store the food. So they have to return home and pick fresh fruit and vegetables to sell the next day. During the dry season very little grows so people go hungry. Moreso due to strict government-mandated measures to stop the spread of COVID-19 coronavirus we could potentially spark food shortages around the country.” – Forget (Product Development Director) Chashi Foods is committed to providing sustainable solutions in reducing food loss. By the use of smart technologies and agro-processing, Chashi Foods has been able to increase the shelf life of farm produce. But their mandate goes further, coining them the three P’s, Chashi Foods concentrates on people, planet, and profit. By helping farmers prolong their product shelf life they have managed to increase their income per capita. More nutritious food will be available to rural and urban dwellers, especially children as they can eat the dried produce. Their main target is to hire mainly women to manage the operations and collection of revenue at Chashi stations. All the while stopping food waste will be beneficial to the planet. DEALING WITH THE MARKET MAFIAS & COVID-19 Just before the COVID-19 lockdown started in Harare, Forget had been in a plight to eliminate intermediaries or market mafias from the supply. The market mafias have garnered a reputation to buy produce from the farmers at a very low price and then exorbitantly sell them to the consumers. However, as the lockdown was imposed their focus had to shift. Suddenly, they had no product to buy as the rural farmers found it hard to commute to the city center. But their call to action was even stronger as farmers’ harvested produce went to waste since large markets were closed. Eventually, Chashi too had to close their production and their impact seemingly came to a halt. Beyond buying from rural farmers, Chashi continued to support farmers by providing mentorship and training in post-harvest management and agribusiness. During the Covid19 pandemic and the nationwide lockdown period, they trained over 100 farmers in post-harvest management and helped reduce over 5 tons of produce from being lost. Forget shared a beautiful success story of a female farmer in Guruve, a small village center in the North of Zimbabwe. “After receiving our training manual, this lady was able to dry about 300kgs of tomato harvest which she sold to the local hotel. I haven’t met her personally but she’s come to refer to me as family. That’s what we are aiming to do at Chashi – improving people’s livelihoods.” As it became apparent that the pandemic would drag on for long, Shareka looked for new avenues of selling their products. As you might guess, the top of the agenda had been gravitating to selling items online and getting them delivered to doorsteps. While this sounds easy in theory, it brought all sorts of challenges. Professional storefront to be built, photography to be taken, secure payment methods, delivery drivers and transport, and getting the message out there that they’re virtually open for business is not an easy job. So Chashi came up with an easier plan, they leveraged already existing platforms like Facebook and Whatsapp. “The pandemic has only enhanced the need for more supply chain resiliency, and for us to make the most of the food that is being produced, disseminated, and purchased not only in Africa but throughout the world.” – Forget Shareka ADJUSTING TO MAKE IMPACT IN A GLOBAL PANDEMIC “We created a WhatsApp group in which we were facilitating the selling of farmers’ produce. We identified a common hotspot of activity and traffic in the city, and then created a meeting point for farmers to sell their products and push volumes. We did this free of charge and it was fulfilling seeing the weight we lifted off their shoulders.” The nearly instantaneous economic recession triggered by the COVID-19 shutdown has wreaked havoc on businesses large and small. For Chashi what has kept them going is reploughing all their sales proceeds into the business towards operational expenses which include salaries and maintenance of their machinery. Forget testifies that the pandemic has taught her and the organization an important lesson in resilience. The pandemic now presents additional challenges for managing mental health and other economic challenges. Loss and suffering may change a person, but much will influence its trajectory, including biological, environmental, behavioral, and psychological components. “Any life stressor, to some degree, is out of our control. How long will the pandemic last? When can we go back to school? To work? All valid questions, but they are also unknowns and uncertainties; we don’t want to get stuck ruminating about them,” says Forget. Lastly, Shareka made a warm invitation. Women constitute nearly 50% of the agricultural workforce and own one-third of small and medium enterprises (SMEs) in Africa, they are a key pillar of Africa’s food systems. As the challenges related to COVID-19 come into force in various countries, women’s livelihoods and business
#HowWeSpent2020: From water weeds to artisan products
While this year has been challenging for most, we’re spotlighting non-profits and social enterprises that have worked hard to continue making an impact despite the added challenges that 2020 brought. If a story connects with you, please support the organization and founders in this series. Be part of our community of outstanding women by joining She Leads Africa today. In a bid to deal with the abundance of invasive water hyacinth plants clogging up local waterways, Nigerian entrepreneur Achenyo Idachaba-Obaro founded Mitimeth, a startup not only improving environmental sustainability but also producing beautifully-handcrafted artisan products. Where others saw a pest, Idachaba-Obaro saw an opportunity Water hyacinth, she explains, is a species of aquatic plant with violet flowers. It looks attractive, but this invasive weed is actually horribly destructive to the communities along the rivers where it grows in thick mats. The plant keeps fishermen from reaching the fish and students and others from traveling on weed-choked waterways. It may look pretty, but it’s actually devastating to a whole way of life. Water hyacinth at first appears to be an utterly worthless invader, something that just needs to be ripped out and thrown away. But Idachaba had other ideas. Working with local communities, MitiMeth takes water hyacinth, an evasive destructive weed, and upcycles it into personal and interior accessories. “We are making this product in Nigeria, and we are making a product that has global appeal.” — Achenyo Idachaba-Obaro In the face of this global pandemic, Achenyo had to take immediate action by protecting the level of the impact of her organization. Achenyo shut down operations way before the local authorities imposed the lockdown. The next step was assuring her employees that she would do everything in her power to keep them employed, “we’ll make it through this together” she said. Immediately she could see the positive change it sparked within their attitudes as they knew they had one less thing to worry about, contrary to the tales they heard from their mates and neighbors who had been furloughed. Not all hope was lost The government in Nigeria went on to close state borders and introduce other aggressive responses to COVID-19 in the form of travel bans. This heavily interrupted the supply chain of Mitimeth. On the environmental level, Mitimeth continued to make an impact as their artisans continued to harvest the water hyacinth for weaving. However, the products could not make their way to the main production hub. “If there’s one silver lining from the COVID-19 pandemic, it’s that it’s helped expose vulnerabilities in their supply chain” – Achenyo mentioned. At present, there is less demand for their products since home decor and accessories are hardly seen as an essential service. “We see this problem trickling down the supply chain. So we find ourselves with a warehouse full of raw materials because we made a commitment to our artisans that we would take all their products”, Achenyo said. Instead of seeing it as a setback, they took this time to do some much-needed R&D and they’re currently exploring the possibility of using the water hyacinth as a textile. “Since most people are sheltering in place, we have seen the consumers’ affinity towards wanting to make their outdoor spaces more appealing. And so we have been afforded the opportunity to expand our outdoor and garden collection”. New ideas are also brought into the communities MitiMeth works with. MitiMeth essentially provides distribution platforms for the community and match up the appropriate skills with the products to be created. The company provides training for communities the company works with through collaborations and partnerships within the public-private sector. This involves running workshops, held within the communities to understand how things work. “Funding definitely has been a challenge this year for the organizations that we partner with. So we are seeing some reductions in the number of training we do. But I think the important thing is keeping the momentum going. And I’m glad that with one partner that we’re working with, in the next two weeks we’re going full steam ahead with the training despite the situation that we’re in right now.” Achenyo adds. One of the challenges the organization faces is they’re unable to hold the training using online tools since the communities they work with are reside in network-deficient areas. “Perhaps in the future, there could be the provision of smartphones which can enable remote learning along with the training seminars for the artisans.” Most of the funds Mitimeth gets are plowed back into the business, having more than 150 artisans and a commitment to procure their products, nocent goes to waste. They also have to take care of the operational costs of the business including shipping and wages. Due to the drastic drop in sales, Achenyo had to ensure that they maintained sustainable financing by making good use of their cash reserves from previous years. “A big lesson this year taught us was it’s important to save for famine during the seasons of abundance.” Hard work certainly pays off as Mitimeth was able to open a new branch in Lagos on the 21st of June. “It’s been tough, but we certainly don’t regret making that decision. So we still grow even during this time”, she said. Achenyo went on to invite other women on her journey. “They can support what we’re doing, by purchasing our products, knowing that with each purchase, they’re actually supporting a fellow African woman or a fellow African youth, and it is going back into the economy, it’s going back to help people fulfill their obligations.” There is a United Nations Environmental Programme Map, which illustrates where water hyacinth is prevalent in different parts of the world. If you look at the map of Africa, 44 countries have this infestation problem. Achenyo makes a call for action that if other women can replicate this business model and solution in several other countries, the impact would be amazing to those communities most affected by it. If you would
“I Made This Costly Mistake In My Business So You Don’t Have To”- Meet Onome Ikhimoya, Founder of Mistics Couture
This feature article on Onome Ikhimoya is sponsored by the First City Monument Bank (FCMB) SheVentures proposition. FCMB SheVentures is empowering female entrepreneurs, helping them build their businesses, and improving the overall success rate of businesses owned or run by women. Please click here to learn more about how FCMB SheVentures can support you and your business. Onome’s love for fashion is only rivalled by her drive to be the best and her businesses are proof of this. Onome Ikhimioya is the founder and CEO of Mistics Couture and Mistics Sparkles. Mistics Couture is a fashion outfit that specializes in making bespoke outfits. Their outfits include English wears, traditional wears, casual wears, beach wears, and so on. Mistics Sparkles is an arm of Mistics Couture that brands and designs t-shirts, fabrics, throw pillows and much more. She has styled celebrities like Yemi Alade, Kim Burrell, Oge Okoye, Funke Akinokun, Ngozi Ezeonu, and so on. This piece discusses Onome’s journey in the fashion industry. It also talks about some struggles she has encountered and insightful advice she has learned from past mistakes. Running Mistics Couture requires you to be very creative and that can take a toll if you are not inspired. So my question for you is, where do you draw your inspiration from? God inspires me. Every inspiration I have comes from God because he is the creator of the world. He sees me through my day to day life and guides my path. Secondly, my inspiration comes from a knowledge of myself. Knowing that I have a lot of talents in me, seeing that I have a whole lot to actualize in my time here on earth. After my first degree and my Masters, I did not want to work for anyone. I think I worked for a while- maybe like a month before I started my own thing. I felt like I had a lot in me waiting to burst out and I was not going to be able to let it out while working for someone else. One talent I have is that I can look at you and sketch what will suit you. I can do a lot of stuff with fabric generally. So I decided to go into fashion design. My inspirational fabric- if I can call it that- is Ankara fabric. Looking at Ankara fabric gives me this joy that I don’t understand. I look at the fabric and I want to do a whole lot of things with it. My mum is another person that inspires me. Growing up every Sunday, people would come out and peep at my mum on our way to church and they would call her, “to match, to match.” Even till now in her 60s, she dresses so beautifully. Her age has not really made her step down in her dress sense and she has a lot of strength, faith and hope which she passed on to me. So in all, I get my inspiration from God. From my belief in myself, the fabrics that I love to work with and my mum. Learn more about the rest of Onome’s journey on the FCMB Business Zone.
Want to do business with the United States from Africa? DO NOT MISS THIS VIRTUAL SUMMIT
Over the years, the United States Government has funded a number of agencies and platforms to support African companies to do business with both the U.S. government itself and with the U.S. private sector. To provide more clarity on ways in which the U.S. can assist in growing African businesses and entrepreneurs through trade, investment, and technical assistance, Africa.com is organising a one-day Virtual Summit – if you are a Motherland Mogul looking to expand your business into the United States, this is not the one to miss! This Virtual Summit will bring thousands of c-suite executives and decision-makers of African businesses together with high ranking U.S Government and business officials. It will be held on Wednesday the 14th of October 2020 with the following panel sessions: Register for The Virtual Summit Here Panel 1: View From The Very Top The Summit kicks off with keynote remarks by the highest-ranking U.S. government official responsible for relations with Africa, U.S. Assistant Secretary of State for African Affairs, The Honorable Tibor Nagy. Then, the Chairman of the U.S. President’s Advisory Council on Doing Business in Africa (President and CEO of GE Africa) Farid Fezoua, will deliver keynote remarks from the private sector perspective. Panel 2: Hear It From The Agency Heads A panel discussion featuring the Chief Operating Officer of Prosper Africa, a new U.S. government initiative that brings together the resources of over 17 U.S. Government agencies to connect the U.S. and African businesses with new buyers, suppliers, and investment opportunities. Joining this panel are the ‘Africa heads’ of some of the key U.S. Government agencies that do business with Africa, including the International Development Finance Corporation (formerly OPIC); The Export/Import Bank; USAID; and the U.S. Africa Development Foundation. Panel 3: Hear It From African Business Heads The third portion of the summit is a panel of very senior African business leaders who have done business with the U.S., who will provide their perspectives on their experiences and guidance to those who seek to follow their footsteps. Panel 4: Views From Ambassadors Country-by-Country The fourth portion of the summit is a panel of U.S. Ambassadors to several key African countries who will speak about the resources available specifically in their markets to support African businesses. This event is free so don’t miss this opportunity to take your business international! Register for The Virtual Summit Here
“Your Skin Is A Priority” Meet Adi + Bolga Co-Founder Oluwaferanmi Ogundipe
If you meet Feranmi, you may wonder, “why does she love skincare so much? What is it about skincare that makes her tick?” Feranmi’s love for skincare stemmed from her personal battle with acne some years ago. During our conversation, she said, “I wasn’t one to have acne and at one point I had terrible acne and everyone was like “Feranmi, what is going on with your skin?” Struggling with acne or other skin conditions? Download the Adi + Bolga app to get skin care advice and solutions today! I remember walking into pharmacies to ask for a solution and they couldn’t quite give me guidance. I remember going back and asking a new friend that I just met because I saw that she had some insight into skincare and she said, “I think you have combination skin and you should get a gel cleanser.” I got the gel cleanser and just that small tip from her made my life so much easier. My co-founder and have had this type of experience so we said why don’t we just create something for skincare that will help people out?” “Your skin is a priority” Feranmi believes that skincare is a necessity for every person. That is one of the guiding ideas for the platform she and her co-founder are working tirelessly to create. However, she acknowledges that different reasons- a major one being money, keeps us from making our skincare a priority. Adi + Bolga plans to help out with this by creating a budget-friendly system for buying skincare products. As Feranmi said, “we are trying to see if we can help people pay in installments for some of the products because not everyone can afford to buy all of the products they need at once. This will really be for those who have serious problems with acne or other skin care conditions.” Adi + Bolga has just launched its platform, BARE to help you navigate the confusing chatter around skincare, particularly for black men and women anywhere in the world, through virtual consultations and accurate product matching to skin type and skin conditions. On their platform, you can get a skin analysis, product recommendations, and a clear plan on how to use them. Adi + Bolga is also the parent company of Bare the Community, an interactive online community for skincare lovers. On there, they share stunning skincare content and offer great advice and product recommendations for different skin types and conditions. What you can learn from Feranmi’s business experience Know your why: Your goal should be at the forefront of your mind. Be clear on your why. Know what you are in that space to do. This will guide the skills you decide to learn to run your business well. This will also guide the kind of strategies you put in place for your business. Listen to your customers: Sometimes, people reach out to us for product recommendations and the product we may want to recommend is not within their budget or easily accessible in their location. This lets us know how best we can serve our audience. It may now lead to questions like, do we look for cheaper or more accessible products to recommend? Do we contact the brand to find out if they can make their product accessible to our audience? Make your services clear: It is important to make your services clear and understandable to the people you are trying to serve. One of our main challenges is getting people to understand that our service is new. It is not common. We are introducing a new idea to the public and it is always a challenge getting them to understand what we do and why it is beneficial. Let’s say I develop a cream, that will be easy to sell because everybody understands what cream is and what cream should do. I can easily push that but a beauty tech platform is different. It is a very new idea so I need to make sure our services are clear. You can join the Adi+Bolga community by following Bare the Community on Twitter and Instagram. For more juicy skincare tips sign up for their newsletters.
Challenging Mindsets One Head At A Time With Curl Expert Rumbie Mutsiwa
Every entrepreneur has a story of how they started and what led them on that path. Rumbie Mutsiwa the founder of Rumbie & Co (a Sydney based hair salon) is a Zimbabwean who relocated to Australia 15 years ago and stumbled into the entrepreneurial world. Her story is one of resilience, pushing the boundaries and taking up space where minorities are often overlooked. She’s been recognised by Vogue Australia for having a unique hair product line that caters for most curly, afro and wavy hair textures. What was the turning point for you as a Zimbabwean woman living in Australia that prompted or inspired you to start your own business? Starting a business was never something I thought I would do, let alone the idea of being an entrepreneur. However, I am very grateful that God pushed me in this direction. Early on in my career as a nurse, I started to have this impulse, this impulse was to pray and to work out what I was truly gifted and talented at doing because back then, most people I spoke to and asked whether they liked their jobs were only resigned to sticking to their jobs because it provided them with an income and life doesn’t always turn out to be a fairytale as we know it. Something within me just couldn’t take that and I went on this introspective journey. To answer your question about what inspired me to start my own business, I would say there is two parts to this. The first being when my sister suggested I go into hairdressing. At the time, I was not impressed with her suggestion and actually found it to be quite insulting and disrespectful. These feelings probably stemmed from my upbringing in an African household and environment. Those of us who have grown up in these environments can probably relate to this because majority of the time you are encouraged to go down an academic path instead of a creative path. Despite these negative feelings towards the idea of being a hairdresser looming in my mind after my sisters suggestion, I decided to take a step back to find out why I was so upset about what she had said. I started to write down and unpack the reasons why I felt the way I did and began writing my vision. This was the first time I was truly honest with myself about what my passions were and I remember that process of writing being quite therapeutic for me. As I wrote down the things that inspired me, I discovered that I loved hair dressing. The moment I felt that I had written my heart out on paper and fully expressed my vision, I threw the pen and paper across the room and in that moment it hit me that I was passionate about hair. I loved hair and I loved the transformation and the power of it and a whole lot of other things about hair and the psychology attached to curly hair. The second part to me realising I needed to push through with my vision was when I had just opened up a salon space. I thought I would just have something small for myself and my clients but little did I know how busy I would get and how booked out we would be during the early stages. From this I started to realise that no matter how many times I tried to push in another direction, being a hairdresser is what I was meant to be doing. Back when I was still starting out, I tried to focus more on extensions but there were specific types of extensions that I wanted to pursue, yet those doors kept on getting closed. No matter what I did, and how good the work was people never came back. I started to get curly hair clients and that is how we coined the term “texture specialist.” How do you feel having your unique brand in Australia has had an impact on people who struggle to find hairdressers that with work with curly, wavy or afro hair? 65% of the world’s population has curly hair. To me that statistic is mindblowing because when you look at this space it’s underacted to. I do understand that there may be various factors at play that have shaped this narrative but I do feel it is now long overdue and having knowledge and information around products and on how to take care of your hair is a basic hair need that everyone should have access to. More work needs to be done to ensure that products which saturate the market are backed with research to minimise having people feeling frustrated with products that don’t work, damage the hair or are deer in price. Being able to work on my brand everyday allows me to cater a service in Australia that is unfortunately not available everywhere. My goal is to change that narrative and reach as many people as possible be it with my services, products or just my story alone of why I embarked on this journey. Do you see yourself expanding beyond Australia and introducing your brand to the African market? We are definitely expanding beyond Australia, we want to make Rumbie & Co available to all people with curly hair and we do look to get into the African market because, wearing your hair natural in Africa still is (while it is getting better) something that tends to be shunned upon and seen as a poor persons option for hair styling. When you wear your natural hair, you are seen in an unsavoury light, so collectively with our simple routines and the products, our goal is to definitely bring our brand into the African market. As to when and how that is going to be very interesting because the African market is very new to me even though I was raised in Africa, all I can say is if there is anyone