A ‘Maternity Leave’ Revolution is taking place on the continent
The topic of parental leave in Africa is a commonly contested issue that is brought to question time and time again. In many parts of the continent, actual maternity and paternity leave are non-existent. Distiller giant, Diageo have made a huge step in a positive direction regarding parental leave by being the first large scale employer in Africa to provide their staff with six months paid maternity leave and four weeks paternity leave on full rate pay in all their markets across the continent. Diageo made this announcement in conjunction with their move to increase parental leave in their Western and Asian markets as well. This is a big step in the corporate world given that very few (if any) employers in Africa are permitting six months of paid leave – which makes it easier for women in the workplace to be both mothers and have a career with little stringent time complications. The International Labour Organization (ILO) states that 80% of women in Africa and Asia are deprived of maternity leave. In terms of paternity leave, the numbers are even lower with only eight countries out of 54 giving fathers more than a week’s paternity leave. This debacle has made it difficult for African women who are/want to be mothers to progress in the workplace because it forces them to choose one or the other but never both. SLA contributor – Diana had a sit down with HR director of the Diageo Africa division, Caroline Hirst, and Clemmie Raynsford, Head of Market Communications to learn about the steps taken and reasons for making such an empowering initiative come alive. Why did Diageo decide to do this now as opposed to say 2 – 4yrs ago? Caroline: We have been really progressing on the gender diversity perspective, we’ve worked really heavily on representation on a leadership level and in every aspect of our business and in particular generally where women are underrepresented. That has been really successful. However, we have recognized that the gender diversity agenda can’t just be about how many people of which gender you’ve got doing what things. It’s much more a breakdown of stereotypes, how do you create an environment where everybody can succeed, that’s really our aim. I was really keen to bring this policy in Africa because I think you can be forgiven for thinking that the gender diversity agenda is all about enabling women in Africa to do what men do which is not the case. It’s about all of us think differently about how we work together and so having this shift around parental leave and particularly the shift around paternity leave across Africa has not only given men more benefits and women too but it’s also got people talking about the diversity agenda as something that’s relevant and a means to change for everybody. Clemmie: It’s about us being a supportive employer and saying you can take more time with your family. With the beverage industry being such an old fashioned industry, most of our big breweries in parts of Africa took it positively commenting that it’s a really pioneering step that’s actually saying we are an employer first and we care about our people and giving them the right to the environment to do their work in the best way possible. If they need to be at home they can be and have their family and have that balance. As a working mum, what does this new initiative by Diageo mean to you and your family? Caroline: I was fortunate enough that when I had my children, the UK legislation already allowed mothers to take up to 40 weeks off. When I had my daughter and took 6 months off leave, the main consideration for me as the primary bread-winner in my household was how would I afford to take that much time off? When I had my son, I took a year off, most of it being unpaid so I feel that if this policy was in existence then, it would have made a lot more financial sense. This new policy will make a difference for women across Africa. I also hope that more men will feel welcome to take the 4 weeks paternity leave and spend time at home with their families. One of the things that we are seeking to do in our business is to make it okay for anybody to be a parent as opposed to it being something that only women can talk about or experience fully. Clemmie: I think what’s great about this policy is that not only does it take the financial pressure off which probably is sort of 70-80% of the main factor. But also, in saying that your company will give you full pay for 26 weeks off, it’s also saying that slightly the company is expecting you to want to and is absolutely fine with you taking that extended period of time off. It’s the combination of being allowed and your employer saying – we support you and we know that you have a family, this is a crazy new stage in your life so not only will we help you financially but here is some extra time you most likely need. The feedback from a lot of our African markets included people just suddenly feeling that sense of support that never existed before. It has been very positive from our various East and West Africa businesses. Why can’t fathers get the same amount of time off as mothers do? Caroline: In the future, we could look at a possible potential for that. Our intention is to create an environment where men can be fathers. And we think that moving to four weeks paternity leave whereas before in most markets it’s usually just two weeks or less, signals a progressive step forward. We have operationally a few constraints around how we would extend that to six months here where the majority of the workforce is male, but
Here are 5 reasons why you need a personal website
Have you ever seen a myname.com website and thought “oh that’s so cool but it’s not for me?” Well let me shock you, if you want to stand out online whether in the corporate or business world as a slay queen in the 21st century, then you best believe it’s for you. Still in doubt, let me give you 5 reasons why you need to grab your domain name and have a beautiful website designed to suit your goals and personality. 1. Your paper resume is about to go extinct! A recent study by OfficeTeam shows that more than one-third of companies feel that resumes will be replaced by profiles on social networks. What this means is that prospective employers and clients are and will be searching for you online. 2. You get a home for all your online activities It means that even if all social media platforms crash, there’s still something to your name on the web. It also means that there’s something to link to when people mention you on the web. 3. Worldwide exposure Having a personal website allows you to be able to express yourself, your gifts and your thoughts online thereby building thought leadership in your areas of experience and expertise. This makes you more attractive to people seeking to work with you. 4. Make digital sales “I don’t want another source of income,” said NO ONE EVER! Having a personal website makes it easy for you to create and sell virtual products without messing with your job or business. You can host products such as ebooks, online courses, pre-recorded songs and albums, webinars and so much more on your personal website and make passive income from them. 5. Build your personal brand Having a personal website helps you get conscious about building your personal brand. You can retire or resign from a job or business, but you can never resign or retire from being you. So don’t build your career or business and forget to build your personal brand. If you’d like to learn more about building thought leadership and online visibility for your personal or business brand, please click here to get access to my FREE online visibility checklist on my “personal” website ?.
Asia Sultan: Trailblazing the Design Thinking and Innovation Industry
We are always looking for women who are constantly changing the game and that’s why Asia Sultan’s story was so inspiring to us at SLA. Asia is a young trailblazer in the industry of Design Thinking and Innovation. She uses her experiences as a woman to apply the human approach that is needed to excel in the Design Thinking industry. During this interview, Asia chats with us about why more women should be in Design Thinking, the power of innovation, and how we can uplift each other in the career space. On starting out In Design Thinking… Curiosity into the field of innovation is what led me to explore this discipline in 2016 when the Hasso Plattner Institute of Design Thinking opened their first school in Africa. I was pursuing a Masters in Property Studies at the University of Cape Town at the time. I immediately fell in love with Design Thinking because the human-centered approach truly resonated with my personal philosophy. After spending 6 months at the institute I felt that the final piece of the puzzle had been put in place. Design thinking has allowed me to experience problem-solving in areas that I hadn’t ventured into before. I’m very grateful to be living my purpose which is to use my experiences, education, and design thinking practice to create innovative solutions that make our world a better place. [bctt tweet=”Being a woman is actually my greatest strength in the innovation industry – Asia Sultan” username=”SheLeadsAfrica”] About Switch Innovation and what they do… Switch innovation is an innovation management company that specializes in corporate innovation. We are a balance between technology and advisory as we help large companies with legacy issues to deliver disruptive products to market and build new businesses. We use design thinking and lean startup methodologies to drive innovation strategy and process for our clients who span across various industries. Challenges women in the design thinking industry face… Being a woman is actually my greatest strength in the innovation industry. Design thinking is a human-centered approach to problem-solving. It starts with the people you are designing for and ends with solutions that are tailor-made to suit their needs. It requires building deep empathy with the people you’re designing for and this comes very naturally to women. Because of this, I am able to create solutions that are not just technically powerful, but also have an emotional value proposition for end-users. In a world where consumers are spoiled for choice, an emotional value proposition is a massive competitive advantage. Women that I look up to… My late mother, Hanifa, is the best woman I’ve ever known. I’m an unapologetic feminist because of my mother. Growing up, both the girls and boys in my household participated equally in doing house chores. She instilled in me from a young age the importance of education hard work, perseverance, equality and believing in myself. Most importantly, my mother taught me to love and care for others. This has contributed to strengthening my approach to empathy, an attribute that is crucial in my work. As a designer, I spend a lot of time understanding people, putting myself in their shoes and owning their problems in order to best design solutions that are relevant to their lives. [bctt tweet=”As a designer, I spend a lot of time understanding people and owning their problems in order to best design solutions that are relevant to their lives.” username=”SheLeadsAfrica”] Professionally I look up to Oprah Winfrey, a longtime advocate of female education. I am inspired by her story, especially how she overcame hardships in order to become one of the most influential women on this earth. I admire that she uses her platform to break gender barriers on a global scale and even uses her resources to invest in education and improving the lives of women. Lastly and similarly to Oprah Winfrey, I truly admire Rebeca Gyumi, Founder of the Msichana Initiative. She pursued and won a landmark case on child marriages through the petition she filed at the High Court of Tanzania to challenge the Tanzania Marriage Act, 1971, which allowed girls as young as 14 to get married. The law was amended and raised the minimum age of marriage to 18 for both boys and girls. My advice to anyone trying to jump-start their career in the Design Thinking space… I would advise anyone starting in the design thinking and innovation space to try to learn as much as possible. Read books Subscribe to newsletters Engage with other designers through platforms like IDEO and LinkedIn. A lot of changes are happening in the world of innovation and every day there is a new technology, tool or method designed. Design thinking entails working with clients across different industries, therefore you need to understand different industry trends so you can use methods, material, and approaches that are relevant to them. Join design thinking groups on professional networks, subscribe to newsletters, attend design thinking meetups in your area, keep learning and you will be unstoppable. Why I think uplifting women is so important in the workspace… Empowerment is created when the strengths that women already bring to the company are recognized and utilized. If you build organizations of high trust, respect, transparency, engagement, open participation and empowerment your employees will respond accordingly. When people find meaning and happiness at work, wonderful things happen to the organization; culture and moral changes, staff turnover reduces, employees are more creative, innovative, confident, open-minded and generally more motivated. As a leader, isn’t that the environment to work and operate in? I champion efforts to uplift women in the workplace because women have so much to offer the world and often times they don’t get equal opportunity to be heard or showcase their gifts. The importance of empowering women in the workplace is documented in “The Business of Empowering Women”, a survey of 2,300 business executives. The survey found that the companies who focused their efforts on empowering women reported
Eyitemi Popo: How I turned my media brand into a lifestyle brand
[bctt tweet=”If you’re an entrepreneur who feels stuck with your business, I hope you find this article at the perfect time and it encourages you to keep pushing.” username=”SheLeadsAfrica”] After five years of building my online magazine, painstakingly growing a social media following, and nurturing relationships with global brands, I had found a comfortable niche in the media landscape. The night after my magazine’s 5th-anniversary party, I quietly reflected on the journey. I read the congratulatory messages I had received, some reminding me that many online sites and magazines that started with – or even after – Ayiba no longer existed. But was survival enough of an achievement? Making my dream my reality was significant. Building a team to drive that vision forward had significance. I mean, I had gone from shooting the first cover of Ayiba Magazine on my college campus to having celebrity photographers shoot the cover with Hollywood actresses. The growth was undeniable, that had to count for something. And perhaps it did. However, my side hustle was still a side hustle bringing in side hustle revenue. Was that the best I could do? And more importantly, what was next? Almost a year to the date of my quiet contemplation, I have built Girls Trip Tours, a social venture that is a direct manifestation of my magazine’s mission. It leverages Ayiba’s readership, brand equity, and professional network to design unique travel experiences across Africa with a focus on female empowerment. Our trips have the goal of empowering future female leaders through mentorship, while taking in the sites and dining around town in the company of high profile business women and local industry leaders. I like to think of it as ‘Sisterhood of the Traveling Pants’ with less soul-searching and more self-actualization. Where once you could read about Lagos’ nightlife, Nairobi’s startup ecosystem, or Rwandese artisans in the pages of Ayiba, now we can arrange for you to experience these things first-hand through group or solo travel with Girls Trip Tours. The idea came from the opportunity I observed for digital brands to bring online experiences offline and create deeper more meaningful connections with their virtual communities in real life. The concept of Girls Trip Tours emerged from a perceived customer need. Ayiba readers were emailing to ask for travel advice. Our articles had inspired our readers in the diaspora to want to visit the continent and they were looking to us as an expert resource. My mission with Ayiba is to connect Africans in the diaspora with those on the continent through storytelling. I have consistently done this through online and print mediums, but now I have the opportunity to create those connections in real life. [bctt tweet=”Lifestyle brands thrive when they figure out what their customers end goal and design their brand around the experiences that their customers desire – @AyibaMagazine ” username=”SheLeadsAfrica”] Figure out your customers desire, along with the people, places, things, and ideas that inspire them to action. After surveying 100 plus women in Ayiba’s online community, I decided to organize trips to Kenya and Nigeria in 2019. As per their feedback, there are a mix of experiences to satisfy those seeking ancestral travel experiences to West Africa, wildlife and adventure in National Parks, as well as urban exploration in Africa’s most vibrant cities. In addition to satisfying a customer need, by expanding my media brand to include travel experiences, I now have a new avenue for creating content. On each trip, there are multiple opportunities to connect with new talents to feature or more contributors to write. I also will be creatively inspired by my surroundings to shoot video series, photography campaigns, and write OP-EDS on social issues I am confronted with. In the long run, I believe it makes sense for Ayiba to become a lifestyle brand. I am creating a customer journey that can start with exploring content online, which may lead to booking a travel experience or vice versa. The magazine and the trips will feed into one another. In this next phase of my entrepreneurial journey, I look forward to listening to my customers, as well as looking to broader industry trends for my continued evolution. For any entrepreneur that may feel stuck with their businesses, I hope you find this article at the perfect time and it encourages you to keep pushing. If your growth has become stagnant and you are looking for a new direction to go in, observe customer behavior, look to the industry for inspiration, and most importantly, ask your audience what they want/need, then test it out. I did a soft-launch with a Girls Trip to Ghana in July. It was that small group trip, the women I met, and the girls I mentored that gave me the confidence to do more.My advice Consider what other verticals may be profitable before you give up on a business you have put time, money, sweat, and tears into. As tough as it may be, if you have a good foundation: reputable brand and loyal audience, there are many ways you can consider monetizing and scaling up. Interested in contributing for She Leads Africa? Click here.
7 lessons you can learn from Issa Rae and her InSecure journey
Issa Rae is an American writer, actor, and producer of the famous NBO series Insecure. She started out creating videos on YouTube when she got tired of seeing the same type of movies about black people. Issa Rae has been nominated for the golden globe award, her series has won the shorty award for the best web series. She also heads a media company called Issa Rae presents. If you haven’t watched any episode of InSecure you`ve just found yourself a new best friend. It’s like the dope movie for every girl seeking for some kind of succor after a hard week of work! It’s so relatable and funny. The story is centered around Issa, a black woman trying to keep it cool with her job in a non-profit, her relationship and her social life. I came across her show IssaRae presents on a lazy day when I was scrolling through my YouTube feed, and I was stuck. IssaRaePresents does not come up short. Trust me, they never disappoint. And oh, we’ve been waiting for the third series of Insecure like… And as usual, we won’t be disappointed. Now back to the main point. The backstage of creating media content is filled with people who never make it to the big screen. Writers, producers, camera, videographers, directors, editors etc. A lot of work goes into creating what you finally see on your screen. The backstage of the movie industry is dominated by males especially in production and directing. How did a black young woman break that glass ceiling to be her own boss? Let’s look at these lessons from her. On Starting Out: “I love creating content and YouTube was super accessible. I started my first show in senior year of college in Stanford and I kept growing that audience”. On Being Consistent: “I had two web series before the misadventures of the Awkward Black Girl. Those series did not gain instant fame but I was consistent throughout releasing those videos by 10 am every Monday and promoting constantly” [bctt tweet=”Stop finding the ways that you can’t and start finding the ways that you can – @IssaRae” username=”SheLeadsAfrica”] On Working Hard “People constantly make excuses on why they can’t follow their dreams. Stop finding the ways that you can’t and start finding the ways that you can. Think about what you have now, friends, a camera, a room, whatever you have. Figure out a way to use what you have to make it work.” On Teamwork “I tend to have strong opinions about the characters in my shows because I feel I know them personally. Also, I try to loosen the rein and allow debates to go on. I love collaborating because there are people with a lot of great ideas I love hearing out. Resisting the urge to outrightly say no has been one of the greatest lessons I’ve learned” On Creativity “Life inspires me. I love little moments. I just like real life. Everybody has different areas of discomfort and seeing how certain things concerns people that won’t even matter to others intrigues me. I try to understand what makes people think that way and learn from them” On Overcoming Challenges “There are definitely challenges. At one end I want to take as many opportunities as I can, on the other hand, I do not want to disappoint myself and other people by not meeting up with deadlines. Trying to find that work/life balance for the past few years has been challenging” For Entrepreneurs in Film/Media “Know your goal. Make sure agencies & companies approaching you are aware of the vision you are working with. Be sure to have a good team. Utilizing the people around me was the best thing that happened to me. The team members that I have now started from the ground up with me, that organic growth is part of the reason this show has been a success.” Issa Rae has always kept it 100% real, affirming the fact that her show. InSecure, is a typification of her life as a young black woman trying to make it in a community that seems to tell her what to do. She has talked openly about her challenges and fears, and what accepting people’s approval has been for her. Her mother at first did not even agree to watch the show. From all of these, I learned two important lessons: 1. People crave authenticity They’ll gravitate towards people who are real and original. If you step into a new place and you’re a sheep amongst a pack of wolves or the only black female in the room, as long as you have a voice and you keep to that voice, people will gravitate towards you. 2. Everything takes time Issa affirmed that the first video she did on YouTube was crap, but as years went by and she gathered a team, it got better. You can tell the difference between her past videos in IssaRaePresents on YouTube and now. Just like a tree grows, slowly building stronger and deeper foundation which in the end will be able to stand the test of to such is the journey of a business which grows organically. P.S – All quotes from Issa were gotten from various videos you can find in the link below; A conversation with Issa Rae – AT & T Shape Issa Rae on InSecure, Jerry Seinfeld and Success – Larry King Show You’re the only one stopping you – Evan Carmichael If you’d like to get featured on our Facebook page, click here to share your story with us.
Big Company Strategies for Start-ups/Small Businesses to adapt
Running a small business has its pros and cons, the same as running a large corporation. Large corporations may have endless resources to implement and execute elaborate and detailed strategies as they have hundreds of great minds constantly devising new ways to grow their business. Whereas in a small company, you have to keep overheads lean, hence, there is no massive budget for strategy sessions with great minds from Ivy league schools. In a small business, the entrepreneur is the great mind and the world is your Ivy league degree, you have to make do with what you have. But how exactly can you do that? I highlighted some solid, foolproof strategies that big corporations employ to achieve massive results and successes, which can be applied to your small business on a lean budget. Market Segmentation Enterprises spend millions annually on research to find out what market segment their products are best suited to. Market segmentation is important in every business as knowing your customer is the key to finding your market, which consequently leads to sales. You need to know who your customers are, where to find them and how to reach them. For small businesses, market segmentation helps you focus on a particular demographic or geographical area, thereby allowing you focus efforts on being the market champion in that market segment. To figure out your market, small business owners should ask questions like who is your ideal customer? Which customers are you avoiding? What markets are the most profitable? Answering these questions would help entrepreneurs prioritize and apportion resources to market segments that have the highest returns. Marketing Funnel A marketing funnel is basically a fancy term for all the points in your customer acquisition strategy where you contact prospective clients. As a prospective customer moves down the funnel, the better your chances of converting them into a paying client. Big businesses have a large team and budget to automate and implement this process, with small businesses on a lean budget, you can adapt this technique by being intuitive to your customer’s buying pattern. Ask yourself, how does a customer find out about your service? How often do they come to your page? When do they buy? What motivates this purchase? Asking yourself these questions gives you a clearer understanding of how to move your customer from being aware of your product to become paying clients. Partnerships That Work Large corporations usually cut deals with their counterparts that their customers can benefit from, small businesses should employ this tactic. By bundling your services with another that complements you and your customers, you rake up good points with your clients. For instance, if you sell hair extensions, you can offer your clients free hair care products, this would cause clients to be more inclined to your products, or event decorators could team up with an event space to offer a bundled service to customers. It’s about leveraging what you’re good at, not trying to be everything to everyone and giving your customer a more wholesome and rewarding experience. Chief Sales Officer Enterprises can afford to pay several people bucket loads of money. Especially people who work just to think about how to execute more sales every day. These people have access to real-time data and analytics. The data is what helps them make sensible insights, that make executing a large number of sales a reality. On the other hand, for small businesses, it is usually hard to have more than one person in this role. It is of utmost importance to have someone who is constantly thinking of ways the company can generate revenue. You must always know who your customers are, where they are and know what they want. As you scale, have more people in sales and segment each section of the market the person should be handling. By focusing on the customer and how to make them advocates, generating sales and loyalty. Most businesses have grown to become big businesses. If you’d like to get featured on our Facebook page, click here to share your story with us.
GENDER PAY GAP: HOW TO NEGOTIATE THIS UP
The World Economic Forum Report 2017 states that women are paid less than men. This figure reflects the global amount and differences in the wages of men and women for the same work. Even men and women with equal qualifications earn differently. This phenomenon is highlighted now that more women are entering the job market. Why does this happen; Fewer women in top management position earning huge salaries More educated Men in the job market getting the high paying jobs Fear of sexual harassment Fear of termination Non-payment of domestic work done by women Cliques and Boys Club culture in most corporates Poor legislation and enforcement to ensure equality at the workplace The reasons may be varied but the net effect is that women earn less than men in the workplace. How can any woman climbing the corporate ladder ensure that this gap is reduced and eventually eliminated? The Corporate world is a typical example of “A MAN’S WORLD”. For a long time, women did not participate so the structures, rules, and culture are very male-centric. With the increase of women who have fought their way to top management how can they survive and thrive in this “Man’s World”? The main issue is CULTURE at the workplace that results in the Gender Gap. How can you manage and mitigate this when entering the job market? 1. Measure of performance The work culture of how output is measured is key. Work output should be based on results and not on hours spent. Using hours as a basis is not advantageous for women who may require time off to attend to children and family obligations. Women in Corporate positions should influence the matrix for assessment of performance to be more favorable to women. The measure should include the natural strengths of women e.g. customer retention, team cohesion, dispute resolution and sustainable growth. A reality is that after giving birth productivity is lower due to the natural hormonal response of our bodies to prioritize the child. This usually affects productivity. Perhaps, a different scale for 6 months (while breastfeeding) after pregnancy would help to equalize the scales further. Progressive jurisdictions provide extended maternity leave or flexible hours of up to 2 years without losing your job. 2. Flexible hours This is a strategy that can be used to ensure that women can contribute/work even while out of the office. Further, it allows the woman more balance in her life. This strategy however attractive should be used strategically as it can be used as a further tool to increase the gender wage gap. How? Women outside of mainstream job hours may be excluded from projects and decisions as they are not present. Until the culture of teleconferencing or virtual working is embraced fully, being in the office during work hours remains strategic. As a woman, you can negotiate times for meetings that are in tandem with your personal schedule. 3. Equal pay for same grade and qualifications The policy on job Grades should be based on responsibility and qualifications. For promotions, the name of employees should not be in the shortlisting process. Basically, the process should be purely merit-based. Further, policy on equal pay for the same grade and role should be implemented. A requirement to disclose salaries of co-workers could be a negotiated point. Another strategy is a cap on overtime as often women are not able to work overtime due to family life while their male counterparts can. 4. Promotion policy Negotiate the promotion policy to ensure progress/growth of the company. You can negotiate a promotion every 2 years based on appraisals. This is a sure way to ensure that you access the higher levels of management as years move forward. A maximum period to be in the same job group can also be a strategy to open up space for women in the top management. 5. Skills enhancement Skills enhancement and education incentives and opportunities should be included in the employment contracts. This allows women a chance to advance further and towards the higher job grades. This policy allows women to continued training on the job to increase their chances of being qualified for the top management jobs. 6. Boy’s club membership Women need to ensure that they can access all places that their male counterparts access to network and influence change e.g. private members clubs, sports clubs and golf clubs to name a few. Further, women need to network aggressively. For now, it may be a necessary affirmative action strategy to resort to GIRLS’ CLUB. Women need to support women in the corporate world. Influence is the catalyst for change. Women in top management need to be deliberate about getting influence and using it to get more women at the boardroom table. 7. Include the cost of domestic care While negotiating your pay, including the amount of support you will require to perform the domestic care while you are at work. Women do not include this cost of their time when negotiating pay and leave packages. This should be factored in. You may also negotiate Day Care facilities paid by the company or within the company facility. Many women say this is beneficial and could be a useful negotiation point. 8. Sexual Harassment The higher up the corporate ladder, the more acceptable sexual harassment is. Women are made to feel incompetent and unworthy when they complain of sexual harassment at such high levels. This causes many competent women to opt out of the corporate world due to this or accept to be passed over. It is important for there to be a clear sexual harassment policy. Further, there should be sensitization seminars often especially for top management to reinforce a positive culture. This can be a negotiation point for getting employment. 9. Gender training An awareness of gender issues including Gender Wage Gap allows for conversations, understanding and less resistance to gender mainstreaming strategies and policy. Negotiate this into the training schedule of the company to sensitize the team and
Ekemini Dan Abia: I decided to help people identify potential abusers through Abuse survivor
Ekemini Dan Abia is a legal practitioner who got inspired by her work in the criminal justice system to create a community which supports and educates victims of domestic abuse through her Instagram page, Abuse Survivor. Abuse survivor aims to create awareness of the damaging effects of domestic abuse by educating members of the public, using Narcissism as a subject. She believes that helping individuals understand narcissism can greatly reduce domestic abuse in the home and its result in the larger society. Through Abuse Survivor, she identifies potential abusers and identifies abuse dynamics. She also provides materials and support for the recovery of survivors and counsels victims of all forms of abuse. What has been your biggest achievement as a prosecutor? Watching adults, children, as well as pre-teens who are victims of sex offenses, look their abuser in the eye and testify against him or her in open court. I am filled with a sense of accomplishment because I know that the person is taking back his or her power and getting out of the abuser’s control. What prompted you to start the platform Abuse Survivor? I was deeply shaken by the death of Ronke Shonde in 2016, who was allegedly murdered by her abusive husband. Reports of spousal abuse/homicides seemed to increase in 2017, and I recall asking myself “why couldn’t they heed the red flags before walking down the aisle”? So I decided to help people identify potential abusers and also highlight the long-term effects of remaining in abusive relationships on adults and children. I came to realize that a large percentage of those convicted for violent crimes are products of dysfunctional home environments and are people with unresolved childhood trauma. The pain and anger they carry around makes them gravitate towards crime or other anti-social behaviors. Knowledge of the above facts propelled me to create Abuse Survivor. Are you an abuse survivor yourself? Yes. I have been a victim of malignant narcissistic abuse. How do you vet the authenticity of the stories people send to you since its all done virtually? Most stories sent to us are accompanied by imageries which are very compelling with the victims pleading for their anonymity. I ask certain question which aims to validate their assertions without leaving them feeling we disbelieve them. It calls for tact and sensitivity, else we could leave a victim of abuse with invalidated feelings which is against everything we stand for. Would you consider yourself to be a social entrepreneur and if so, what would you say is the most challenging part of this role? Yes, I do. We live in a society where an in-depth discussion of abuse is given a passing interest, thus accessing funds to have more impact has been really challenging. Like most start-ups, this is the biggest challenge I have faced so far. You use NARCISSISM as a subject to educate your community. How has this impacted them positively? Lots of people have undergone narcissistic abuse without knowing it. As a result, they lived in utter confusion, depression and other health complications which is characteristic of victims of narcissistic abuse. Watching some members of our community gain clarity, stop blaming themselves and take control of their lives has been very fulfilling. Since starting the platform ‘Abuse Survivor’, have you had any support from anyone? And how has this contributed towards your success? A survivor of narcissistic abuse, who is also a member of our community reached out to me sometime in February 2018. Although living in the UK, she volunteered to build a website for our community. I am very grateful for this gesture. She has also become one of our resource persons. She is always on standby with brilliant and innovative suggestions. Having her as a support system right now propels me to keep doing what I do. What is the one motivation that gets you up every morning? I wake up every morning with the zeal to put out more information in order to reach more people. The knowledge that far too many people in our society are ignorant about narcissism motivates me. What is one piece of advice you would give to a woman suffering from domestic abuse? I would tell her that she is stronger than her abuser is trying to make her feel. All she needs to do is to see herself the way God sees her and learn to love herself. Only then will she have the strength to walk away for herself and to provide a better environment for her children (if she is a mother). How do you juggle your full-time job with managing your platform? To be candid, it is very tasking. However, it is easier because I am passionate about this topic and my full-time job inspires me too. I make time in the early hours of the day from 4 am to 6 am to plan my content. That way, members of our community never experience content drought. You currently run Abuse Survivor solely on Instagram. Any plans to move it to another platform? (Website, blog etc). Right now, we are working on our official website. We plan to make use of other social media platforms while retaining Instagram as our primary means of reaching out to members of our community. Do you ever meet with the women whose stories you share? The vast majority of those who share their stories in our community are impossible to meet geographically because they do so from all over the world. However, I have met a handful of them and they are the most resilient women I have ever met. What future plans do you have for ‘Abuse Survivor’? My vision is for Abuse Survivor to become the number one support system and resource outfit for victims of any form of abuse in Africa. We plan to innovate along the way. What’s your favorite book / Ted Talk of all time? My favorite book is Chimamanda Adichie’s ‘Purple Hibiscus’. I think that is where my interest in domestic abuse was
How to set goals like the motherland mogul that you are
To me, setting a goal is like aiming that bowling ball at the white pins; the amount of effort and calculation put in determines how many bottles will be cleared which is why your goals do not matter more than the mode of setting them. I’ll give you a better illustration. Setting a goal is similar to aiming a missile at a spaceship from this planet, you don’t know for sure if your aim is going to bring results but you just close your eyes and do it anyway! IT MUST SCARE YOU The number one lesson which is fundamental to setting goals is going way beyond your limit. Now I’m not asking you to be unrealistic, set a goal within your human capacity just let it scare you a bit. How does your own goal scare you? You know you’re scared of your set goals when: I. It’s within the limits a motherland mogul like you does not have II. It’s something you can do even though you think that you cannot attempt it III. You don’t believe it’s something you can do or someplace you can get to BE REALISTIC When it comes to the art of setting goals, my dear you must be very realistic. For instance, you shouldn’t submit your CV for a job which requirements are higher than your professional level knowing fully well that you cannot get those papers before the interview. You must meet the requirements of your requirements! You have to strive to reach the eligibility level and never relax on your oars. UPGRADE YOUR OS I know this is 2018 so everyone probably knows OS means Operating System right? Right. Ever wondered why Apple keeps upgrading the performance level of their gadgets? To keep up with the consumer market! Same way you cannot stop being eligible! You have to continue being the best person for that position, the one they are losing out on if they don’t put their monies on! How do you do this? I. Get professional The ‘masters syndrome’ in today’s Nigeria has ravaged most appointment seekers. What they don’t know is that professional certification singles you out of the master’s multitude. You need to attend a course today, start from somewhere, be it WIMBIZ or a Nigerian Women Techsters training just do something! II. Build your experience Fill your resume with internship/externship experiences, work for free if you have to! III. Get out of your comfort zone Your comfort zone is that place in your existence where you feel totally at peace, rested and fulfilled. I will tell you a secret today (promise not to tell nobody?), your goal will never be in your comfort zone! Beyonce had to go solo, leaving behind friendships and carbs to become who she is, Malala went over the fence of children and women not being heard in a rather conservative state and Joe Okei-Odumakin had so many visits to detention and prisons to be an activist. None of these people felt entirely happy leaving the comfort of friendship, being obedient to repugnant laws and the comfort of their bed and peace to be moguls but they did anyway! That’s my point exactly! Don’t reject offers in other regions! Stop telling yourself you’re too young! Stop telling yourself you’re a woman! Just stop! Learn something outside of your known area of specialization, think of a business idea someone in your society is not taking up, be creative. IV. Don’t try to be regular Try setting goals negating what you were expected to do. For instance, in the legal profession, most ladies decide to work in the civil service to minimize stress in order to combine law with making a home but some outstanding ones still take up jobs as company secretaries, private practice, maritime legal experts etc. Sometimes our purpose lies in our ability to think outside of the box, in order to get the honey out of the rock, you might have to roll up your denim and begin to cut it out instead of just taking your mind off it totally. These tips are great life builders and I hope they help someone. If you’d like to get featured on our Facebook page, click here to share your story with us.
AFFORDABLE FASHION STYLE FOR ENTREPRENEURS
Because budding entrepreneurs have to take on many roles while building their companies on a shoestring budget. They sometimes end up with little or no time (and a limited budget) to attend to their style/fashion needs. Appearance makes a good part of business especially when you are still climbing up the ropes and trying to spread your tentacles in the business world. It is however important for an entrepreneur to consider the industry in which you operate while putting your wardrobe together. It is best to keep in mind that what works for a tech entrepreneur who is constantly in meetings with investors might not necessarily work for a creative entrepreneur who attends more of networking events. Overall, the aim is to find a fashion style that’s affordable and gives a good impression of you as an entrepreneur especially when it matters the most. As a budding entrepreneur, you need to be able to slay on a budget. [bctt tweet=”Dressing for business is also dressing for success. Every entrepreneur must take note of this. Read more – ” username=”SheLeadsAfrica”] Here are 2 factors for putting together a wardrobe that works and suits your budget. 1. DEFINE YOUR STYLE COMFORT: Always have it in mind that whatever your style is, it’s important to be comfortable in clothes. Clothes that are not comfortable can affect your mood, esteem as well as your general wellbeing. Ensure that whatever style you choose keeps you comfortable. CONFIDENCE: Even after dressing up in clothes, you must exude a level of confidence that helps you stand out in a crowd; So as you build your fashion style, remember to always step out with confidence and charisma. COLORS: Determine the colors that best suit your skin tone. After this, you can go further to determine which of these colors are most appropriate for formal than casual outfits. Overall, the goal is to understand how to coordinate outfits color wise so you always step out looking well put together. PHYSIQUE: Once you understand your physique, you can easily go for clothes that are the perfect fit for your body structure; clothes that flatter your good features and minimize the appearance of your “flaws”. ACCESSORIZE: Accessories can easily be used to give outfits an edge, depending on the occasion. Having accessories (like brooches, cuff links, belts, glasses, scarves, earrings) as part of your wardrobe can help you create different looks even without owning so many clothes. 2. FASHION STAPLES EVERY ENTREPRENEUR SHOULD OWN A well-tailored blazer (preferably black) – This can easily be put together nicely to achieve different formal and business casual looks. Jeans (dark rinse /black) – Ladies, you can pair this with heels and blazers to attend networking events; men can also pair with sneakers and blazers for the same purpose. Functional footwear – Neutral colored pumps should easily do the trick as they are comfortable, blend with other colors and are suitable for formal and business casual looks. Handbag or briefcase – A basic handbag/briefcase should do, it does not necessarily have to be expensive but should be in very good condition (not worn out). Dresses/pencil skirt – dresses and pencil skirts are very versatile and can be styled differently (with or without accessories) to get a variety of business looks. Ensure the fit is right and the length not too short Most importantly, choose quality over quantity when shopping for a business wardrobe; endeavor to buy the best quality you can afford. Handle your formal and business casual clothes with care especially when washing so you don’t have to replace them so often. Avoid clothes that are distracting and too revealing. Remember dressing for business is also dressing for success…. Slay on!!!