5 life Lessons to learn from Toke Makinwa this year
[bctt tweet=”“It’s not about finding your voice. It’s about giving yourself permission to use your voice” – Kris Carr” username=”SheLeadsAfrica”] Toke Makinwa is a Nigerian media personality, television host, vlogger, and author. She might not be everyone’s favorite but she’s done pretty much for herself. Her book On Becoming tells of her journey in life – her struggles after her parents died, her marriage and her faith in God. Hate or like her, she’s not letting whatever life throws get the better part of her. She’s simply living her TM baby girl life. Here are five life lessons we can all learn from Toke Makinwa: Resilience It doesn’t matter how many times life knocks you down, what matters is your comeback. If there’s one thing I admire about Toke is her ability to bounce back. She knows how to keep her head up and remain true to her goals. Life has sure dealt her some cards but she’s still standing strong! After a bad divorce and shaming from the media, she went on to bag some endorsements and even wrote a book titled On Becoming. Life’s gonna throw some curve balls your way! Never let a bad situation keep you down. Rise above it! [bctt tweet=”Don’t let the many slip-ups and downtrodden moments get in your way” username=”SheLeadsAfrica”] Hard work “Hard work does not necessarily guarantee success, but no success is possible without hard work” – Dr. T.P Chia” Some will argue that being hard working doesn’t guarantee success. But you’ll agree that every success has a trace of hard work in it. Success doesn’t come easy; you’ll have to work your ass off (well, for some of us). She’s s symbol of a career driven lady. A real boss lady. Drive and Passion As Oprah Winfrey said, “Let passion drive your profession”. To truly enjoy your career, to feel fulfilled in whatever field you find yourself in, you have to have some amount of passion and drive in you. There’ll be days you want to quit; the day you’ll feel like giving in to naysayers. But, that drive and passion right there? That’s what will give you the nudge and push. As a media personality, Toke is passionate about impacting lives. It’s your duty to educate and touch as many lives as you can. And that’s what she’s all about. Let the naysayers talk Oh yes, they’ll talk! They’ll be the ones whispering “you can’t do it”, and then they’ll try so hard to pull you down. They’ll criticise your every work and misconstrue you. Trust me, there are always naysayers who say it can’t be done. But you know what darling, let them talk! They can’t stop your shine. If you stop to throw stones at every dog that barks, you won’t reach your destination. It’s never too late Who said it’s too late to turn a new leaf? Or pick yourself up from where life knocked you down? Who said you can’t get another job or live the life you so desire after many trials? Who said you can’t date again after a bad breakup? Listen up motherland moguls, it’s never too late to live the life you want or to become the lady you hope to become. You have so much passion and talent waiting to be unleashed. There’s so much you can do. Don’t let the many slip-ups and downtrodden moments get in your way. Just shake it off and pick yourself up. When life knocks you down (and at some point it will), don’t get a mat and camp there. No! Rise above it, pick yourself up, learn from your mistakes and do better. Become better. Know that it’s never too late, let the naysayers talk, follow your drive and passion, work hard and be resilient. To get featured on our Facebook page, click here to share your story with us.
Quick Maths (1): How to generate income to start a business with FDSH Asset Management
Smart moves early in life can pay BIG long-term….. Now, what’s the point in looking good and slaying when your bank account isn’t smiling back at you? Listen. This is the year to SLAY 100%, and we’re ready to show you how to make money moves the right way. So, are you ready to cash out like Cardi’s got nothing on you? We are partnering with FSDH Asset Management Ltd to share with you a 4 part downloadable guide to enable you to boost your finances. We want to make sure that every Motherland Mogul is prepared to master the money world. [bctt tweet=”Learn how to generate funds to start your business with @FSDHCoralFunds. Click here for more: bit.ly/FsdhGuide1″ via=”no”] Topics this 4 part series will cover: Seed Money: How to generate income (capital) to start a business. Diversifying: Different ways to save and protect savings (for low and high-income earners). Bottom Line: How to use your business net income to your advantage Emergency Funds: Why you must have some investments. Now let’s talk about you. You’re about to start a business but you need capital to begin? Girl, we’ve got you! In this first downloadable guide, we’ve done some Quick Maths for you, highlighting how you can generate capital for your business or launch your new project. First, you need to understand that money does not come for free, as a MotherlandMogul, you have to know what your options are, and work towards them. After reading this first downloadable guide, you’ll understand what moves to make to get closer to your money goals. But what’s next after you get that capital and the bills start rolling in? We have more juice coming your way. To continue learning basic principles that will lead to a happier and healthier financial you, get prepared for our next guide. Because girl, we’re going deeper. FSDH ASSET MANAGEMENT LTD – FSDH AM is a wholly owned subsidiary of FSDH Merchant Bank Limited. They are one of Nigeria’s leading asset management and financial advisory firm. FSDH AM is versatile in financial transactions and investment strategies that meet the need of investors in an emerging economy like Nigeria. They recognize that today’s investors need the services of dedicated and expert professionals to provide them with intelligent investment counsel. Therefore, their strategies are dedicated to preserving investors’ wealth while maximizing the value that they receive. Once you’re through with this guide, visit FSDH Asset Management Ltd to know more and get all your pressing questions answered. Getting access to this guide is easy: just fill out the form below to join our community and get access to this guide, remember this is only part 1, there’s more to come – so stay updated. By joining our community, you also get to enjoy our AWESOME weekly content as well.
Desire Isiguzo: School fanned my flame for farming
We do not find a lot of young people who are eager to take up farming as a career but this is what Desire Isiguzo loves to do and she’s making a business out of it. She started growing oyster mushroom indoors which produced a good yield. After graduating from the University, she began to grow plants and study their growth behavior. Now, she has acquired plots of lands to move her business to another level. Desire helps to strengthen the local market by purchasing crops from the women traders. She then processes it into high-quality bean flour. She’s now is growing her agricultural brand- D’Yucca to be one of the prominent agricultural brands in Africa meeting both local and international standards. [bctt tweet=” Farming is what I think about daily. I can’t stay a day without learning something new about it – Desire Isiguzo” username=”SheLeadsAfrica”] How was growing up for you? Growing up was everything for me, I was happy and I got all that I wanted from my family. My mom was a farmer and a civil servant. Back then, I hated following her to the farm because I hated working in the blistering sun but I was made to follow them still. I was given seeds of corn to plant and I would dig up the soil. I was lazy about it, I felt it was stressful and it would make my hands dirty. When I saw my seeds sprout for the first time, I was excited to see that I had created something. When did you realize that Agriculture was something you wanted to do? In 2010, I started out planting plantain which I did to earn some money for myself in school. Later on, it began to turn into more than just an avenue for money. I realize that farming was something I thought about daily and I couldn’t stay a day without learning something about it. Why did you study Plant Science and Biotechnology? Did it influence your farming business? Initially, I wanted to study Agriculture, which did not work out. Non-traditional agriculture opened my eyes to different aspects of farming. During our industrial training, we were taken to large farms, where we saw the practicability of what we were taught. We were also able to practice what we saw even though we were not paid. Biotechnology teaches you how to stay in business in agriculture. I think school fanned my flame for farming. What is the role technology plays in innovation and planting? It solves a lot of problems. In storing cassava the conventional way, it can only last a day or two before it gets bad. But with Biotechnology, you can bury them in sawdust and sprinkle water on them and like they were never harvested, this keeps them preserved. This is a post-harvest management technique. Other methods include seed bank preservation, which is preserving seeds by freezing. We also do seed multiplication with mushroom. In hydroponics, you get to regulate the environment of your farm: temperature, pest, sunlight, and water thereby deciding what gets in and out of your plant. This gives you a better yield for business. Where did your distinct brand name – D’Yucca come from? In school, I was battling with a name for my brand. While I was thinking about it, I stumbled on a plant that is always green. I started reading about it and I found out that it is called Yucca. This plant can survive fire, drought, and flood. Its tenacious characteristics made me name my brand after it. After my internship, I started making bean flour. I got an excellent grade for my project and begin to think that maybe this was credible and doable. Did you experience challenges as a young Agropreneur? Yes, I did. After my first mushroom project yielded a result, I put in all of my money into the second project and I did not harvest a thing. I made a mistake in culturing the sawdust used for growing the mushroom and all the plants died. It was a painful loss but I learned not to skip on my precaution process again. Capital too is a constant challenge for me. Where did your business capital and funding come from? My mom! She believed in me and encouraged me. A lot of people tried to discourage me when I asked for funding. They said I won’t go through with it, that I was too young and I was a girl. Why do you choose to specialize in growing Mushroom indoors? Growing up we would gather mushroom from fallen trees in the farm. We would cover them in cocoyam leaves. My mom had a special way of roasting it and I loved it. Growing mushroom at home reminds me of old times and of course, gives me the chance to eat it whenever I want to. Mushroom is also very healthy and it can easily replace red meat in the diet of diabetic people. How did you find people to support you and join your team? Every member of our team has their strength and I leave them where they are the strongest. They are all part-time now. Everyone has been part of the process, sharing ideas and critiquing my ideas. I also have friends who are good in business whom I seek help and advice from. Where do you see D’Yucca in 5 years? Our logo typifies what D’Yucca is all about. The thirteen leaves signify the various aspects we want to branch into in future. In five years we would have used up three of these leaves: tomato production, processing, and edible oil production For young entrepreneurs venturing into Agriculture, what do you say to them? Start small. I already talked about my experience of losing my entire savings in a haste to do something big. Don’t pause because consistency is key. Keep getting your
Uganze Ude Kalu: Your Food Geek
Meet Uganze Ude Kalu a Restaurant Blogger and a Restaurant Visibility Builder. She studied Law at the Abia State University. She practiced a while before starting a new niche. Her “Your Food Geek” brand focuses on assisting diners to make informed decisions when it comes to dining out. Her recommendations have significant sway over her readers and where they have their next meal. In this interview with SLA, she shares on her journey and lessons since starting Your Food Geek. You operate quite a unique niche. How did you begin? Yes, it’s quite a unique niche, especially around here. Well, for as long as I can remember, I have always loved to eat out. So after years of continuously eating out, I was spurred on to create a guide for the next person. A guide to assist diner owners makes informed decisions on dining out, thereby getting value for their money. A lot of diners do not know about the existence of so many restaurants, because these restaurants are not visible enough. The restaurant industry is fast becoming a competitive one. With lots of competition and rapidly changing trends in the business, it becomes tough for them to stay at the forefront of customers’ minds. With the struggle to acquire new customers, to retain existing customers, every restaurant needs all the visibility it can get. And that is what Yourfoodgeek helps them to achieve. How did you make the switch from Law? Are there things from your Law background that help in your unique business? Truth is, I haven’t totally switched. I’m in between. Law is dragging me, restaurant visibility business is dragging me on the other hand. It wasn’t difficult getting into restaurant visibility because it’s something I love doing. I love the art of dining out, so I’m always encouraging people to go out and have a meal. While at it, I noticed a gap. A lot of people don’t know where to go to. They don’t have any guidelines as to where to go eat, how to get value for their money, the types of the restaurant out there based on what you feel like eating, the type of crowd you have and what the“occasion” is about. This is for the diners. And for the restaurants themselves, a lot of them do not have the type of visibility that they require. A lot of them. Some are just existing on their own, without a lot of people knowing about them. And this affects sales and profits. While some of them do not have the measures on how to treat your diners well. These were some of the gaps I noticed in terms of dining out, both on the diner’s side and the restaurants themselves. And that’s where Yourfoodgeek comes in. I assist both parties. As to things I learned from Law that are transferable to my business, maybe how to write and think logically. What challenges did you face and how did you scale through? My niche is quite a unique one and I needed to find my own voice. It was a bit of a challenge initially, but I pulled through by being consistent. With consistency comes acceptance. That is, people tend to “come round” when they see commitment and consistency. It simply shows them that you’re here to stay and not going anywhere. How would you advise a young woman wanting to start something but with no one in that business/industry to look up to? As with every kind of business, regardless of the niche, I will always advise it to be passion driven. Passion is the first thing to put you on the right path. Create a simple service Craft a marketplace for your niche Become the leading authority in the niche Be specific, distinctive and relevant Give us some tips to start a successful niche Find your passion and what drives you. Carve out a niche with the passion, and then drill down even deeper. Create value with the niche. Be consistent Are there any career opportunities in the restaurant visibility business? There is Restaurant Consultancy. When a restaurant is having trouble with some aspect of its business, its management can hire a Restaurant Consultant. As a restaurant consultant, you offer plans, advice, training, and support for the improvement of a restaurant. So someone might think this is just about eating out and hanging out in the cool places. How important is this niche to the average consumer? It’s beyond hanging out in the cool places. The restaurant industry is fast becoming competitive and this stems from the fact that restaurants are sprouting up like mushrooms on a daily basis. There are so many of them around. So every restaurant needs to be visible to be able to stay top on the mind of diners. On the other hand, people are beginning to embrace the culture of eating out, but they need a guideline. The average diner needs to make informed decisions when it comes to dining out, in other to get value for money. What’s the next thing for you? International partnerships? I’m looking forward to great partnerships, both local and international. I’m looking to form a formidable force and create more magic in my niche. What do you wish you knew earlier when you started out? I wish I knew the essence of believing in one’s dream, early enough. I struggled with believing in my passion, but when I eventually did I was happy. Final words to our Motherland Moguls To every female entrepreneur out there, all you need is to birth an idea from a place called passion. Believe in it, stay focused, stay consistent and watch it blossom/bloom. If you’d like to get featured on our Facebook page, click here to share your story with us.
Smangele Nicolette Ngwenya: I am Enough
Born in the east of Johannesburg in Ekurhuleni, Smangele Nicolette Ngwenya is a self-motivated, systematic and confident woman. Having grown up in her grandmother’s green shack, she sums up her background as colorful and supportive. This background inspired her to start the WomenYouAreEnough organization. Through her organization, Smangele hopes to empower and inspire women. What was the motivation behind your organization? I’ve always wanted to be involved in meaningful & fruitful things. My prayer has always been, God helps me to give more than I can receive. Being raised by a giving grandmother made it natural to me. When the organization started, I only wanted to help take a disadvantaged girl child to school. Then suddenly, I also wanted to collect sanitary towels so that no girl child could miss class because of something that occurs involuntarily. The organization has since become a movement with a hashtag #WomanYouAreEnough which reminds all women that it’s okay to be imperfect, that it’s okay to help other women without taking the glory once they reach to the top. WomanYouAreEnough means that when Queens(Women) gather, wonderful things happen. What does confidence mean to you? Personally, confidence means complimenting another woman’s beauty & understating that their beauty is not in the absence of mine. It means recognizing the strength of another woman & knowing but also knowing that I too am enough. So confidence is about being happy in my own skin and also appreciating the strength of those around me. Has your confidence ever been compromised? Women have often compromised my confidence every now and then. I have had a very strong personality which has often mistaken for being a miss know it all. I was teased for my body weight and facial features. However, despite all these negative comments, I have never felt any less confident. In fact, I have been fortunate enough to attract confident women who see each other as Queens and not threats. What is your mantra? My daily mantra is reminding myself that I am enough. Even on my worst day, I wake up and dress up knowing that without any reasonable doubt, I am enough. I don’t have to force what’s meant for me as it will find me. Are women empowered today? I have to say that women empowerment is definitely on the rise. Especially with the use of social media, we are seeing more women in the corporate world holding higher positions. Different organizations and movements are making sure that women empowerment is on the rise. WomanYouAreEnough is one of those. We have different empowerment programs such as the matric dance campaign where we dress up disadvantaged girls for their big day. We also host seminars and share personal struggles to continue encouraging women. Therefore, females are inspired by everything we’ve done. Where do you draw your inspiration? My late grandmother Salamina Mafoka Molakeng Mimi truly inspires me. Though life has dealt with her, she has remained hopeful. My mother NoNhlanhla Ngwenya who from the age 18 has worked double shifts at various restaurants so that we can have a normal childhood also inspires me. Finally, every other female who decided to go for it even though their background didn’t allow them also greatly inspires me. Does overconfidence cause more problems than under-confidence? There’s nothing like being overconfident according to me. So, I’d say there are more problems caused by being under confident. Society still tries to tame females. They tell us we are too old, too confident or too much. At the end of the day, these things make us doubt ourselves & we end up in a certain box hating each other as females. If you’d like to get featured on our Facebook page, click here to share your story with us.
Olayinka Lawal: My Editing Experience Goes Well Beyond Grammar and Punctuation
Growing up, Olayinka Lawal absolutely loved reading. She would often choose reading over making new friends. In short, she was naturally drawn to the world of books. Her favorite classes were English and History and these developed her keen interest in historical narratives and writing. In her sophomore year, Olayinka embarked on a writing and editing venture as Editor-in-Chief of Idunnu Studios – a multicultural children’s content creator that celebrates diversity and girl power founded by Oladoyin Oladapo. To Olayinka, editing is about strategic conversations, consistency in tone, language, character, and authenticity. In this article, she discusses everything you need to know about being an editor. What is your process when editing? I usually edit in context. Well before the writers begin writing, I have strategic conversations with the founder to understand what we want our next set of books to demonstrate. These conversations guide my thoughts on the characters, their personalities, their talents, and the cultures we want to learn from them. Therefore, when the writers begin writing, we both have an expectation of what the books should be. Sometimes you find the characters are more colorful in either of our minds before it gets to the reading table. So then, we are either discovering a character or affirming their identity. If the character is not convincing enough, I engage the writer in readjusting the writing to communicate better. Therefore, my editing process goes well beyond grammar and punctuation. [bctt tweet=”When you write good quality content for an underrepresented community, the results will speak for themselves” username=”SheLeadsAfrica”] What do you look for when you are copy editing a story? Quality!. Authenticity, quality in the tone of its writing, and quality of grammar and punctuation use need to be factored into every story. Each of these is equally important for our target readers to take away from the story. Showcasing the story’s authenticity in an honest way is important for readers so that they do not leave with any misconceptions of the culture. As a result, how the story is written is very powerful and really guides me on what to look for in a piece of writing. As for choosing a topic, it often depends on the strategic vision of the company. We all have an array of groups we want to reach and we have to think about how and when to engage them. How do you measure the success of a content/story? In the editing process, the success of a story depends on how well it reflects a particular culture without coming off as either over-bearing or inauthentic. Post-publishing success really depends on how well the characters and stories are received. People tend to get excited about a particular culture because they can relate in one way or another. Ultimately though, the joy we see people have with the various characters and their support of the books through sales is the measure of success. So far, we have launched A (How to Arrange Your Azonto- Ghana), B (How to Beat the Bongos- Cuba), C (How to Crunch on a Cannoli- Italy), and D (How to Don a Dashiki- West Africa) and we will continue releasing two new letters every month. The response has been overwhelmingly positive thus far. I think when you write good quality content for an underrepresented community, the results will speak for themselves because this is not just something our community wants, it is something we need. What are the developmental concepts behind the AZ collection? After we launched our first collection, Girl to the World, we wanted to create a collection that would highlight as many cultures as possible. With “AZ, and Things in Between”, we were able to create a 26-storybook collection that celebrates 26 cultural phenomena in 26 different parts of the world. A-Z Collection is special because it quite literally teaches the reader how to do something from that culture. Our first book, How to Arrange Your Azonto, is a fun tutorial on the dance, but in showcasing the dance, we also showcase other elements of Ghanaian culture. How do you craft the mission of each collection and ensure the writing/illustration matches the mission? We identify needs within the field and tackle the ones we can fill. For the AZ Collection, we wanted to create something simple so that parents and educators could start introducing these cultural concepts to children as early as possible. For our activity books, we wanted to create something that would allow our readers to do the creating because we believed that there was a need for that. There is a specific style of illustration for each collection and we try to have the complexity match the age group and the depth of the story itself. The Girl to World series, for example, was illustrated in a very detailed manner because we wanted our readers to be fully transported to other countries. For the AZ collection, we created simple illustrations that focus on one piece of the culture throughout the book and make it easier for a toddler to grasp. Tell us how you design the books, the characters, and its aesthetic? We look at pictures, watch videos, and speak to people from that culture. We sketch ideas with our illustrators until we arrive at something that is representative enough of the people and the country that we are trying to depict. When we design the books, we just play around with the colors and fonts that match the illustrations and the mood of the story. What will kids take-away from the AZ Collection? I hope the AZ collection creates curiosity among toddlers. I hope they become curious about color and the ultimately begin to relate the excitement they get from the pictures with the excitement that comes with experiencing culture authentically. [bctt tweet=”As an editor, I interface with my writers frequently – Olayinka Lawal” username=”SheLeadsAfrica”] What are your strengths and weaknesses as an editor, and how do you turn your weaknesses into strengths? As an editor, I interface with my writers frequently (some of who are
How to Invest Collaboratively with Friends: Tomie Balogun
[bctt tweet=”When you invest with others, you take advantage of the power of many – @tomie_balogun” username=”SheLeadsAfrica”] As a certified financial educator and Instructor, Tomie Balogun has a lot of experience in investing with friends. While pursuing her MBA, she and a few classmates started an investment club. Their passion to achieve financial freedom and make an impact on society saw them successfully invest in various small businesses and assets. However, investing with friends hasn’t always been that easy. Like Tomie, many people have had bad experiences either loaning money to a friend or requesting for a loan. The conclusion: money and friends are a horrible mix! However, the question many ask, is it still worth investing with friends or anybody else?. Tomie gives us tips on how to make this work. The Power of Many Think about the way you ask more people to contribute money to a party, so everyone can have more food options. Investing with other people helps increase the number of resources you raise and strengthens your financial future. Investing in Bigger Things Co-investing in an investment club gives you the opportunity to invest in bigger opportunities, share risks and share higher returns as well. For instance, while real estate is a great asset class that always appreciates, not a lot of young people can invest in it. However, if 5 or more people decide to come together and invest, they will have more cash. Over time, they can earn returns from their initial investment and continue to flip multiple real estate deals. That’s a better option than waiting till your 40’s to eventually own real estate. Choosing the Right Team You might be thinking, co-investing or starting an investment club is great but what about the emotional issues that come with investing with friends or colleagues at work? This can be tricky! The first thing you need to do while selecting partners is to avoid sentiments. You need to make sure that you choose your partners with clarity and objectivity. When identifying people, choose partners who are disciplined with spending money and more importantly, have a strong sense of integrity. Shared values are very important when co-investing. Details, Details, Details! First, you need a legal structure in place to protect everyone’s interest. When this happens, you limit liabilities in investment deals. You can register your club as a limited liability company or a limited partnership. What’s important is to make sure you have the papers to support your words if things go wrong. Secondly, they say the devil is in the details. In creating your legal documents and other admin paperwork, make sure you don’t skim through anything. Practice good financial bookkeeping, assign roles to manage tasks and create a constitution! Remember all information can be important! Make that Money Work Once you sort your membership and legalities, you can then start contributing money. Don’t set unachievable contribution rates, but set goals that everyone can work towards. If everyone believes in the goal, they will eventually build it too. At the end of the day, there are many options to invest. However, investment clubs are both great for collaborative investing and also fun! They are a smarter way to take advantage of the power of many to achieve your wealth goals sooner. So as soon as you can, get your motherland moguls into formation and start co-investing together towards your financial freedom.
Joy Eneghalu: Using Strategy to Conquer Social Media
Joy Eneghalu is a social media strategist. She helps businesses and teaches individuals how to leverage social media to boost their brand awareness, increase their sphere of influence and make a profit. She is also the founder of the Influencer Marketing platform called Influensah. Can one thrive in today’s marketplace without social media? Social media has taken over and has the potential to expose one’s business to a larger audience. It is highly important to have your business on social media so you don’t lose out on the goodness. However, there is the offline part that people also have to maintain. Social media has become a must-have tool for every business to thrive in today’s marketplace. So, if social media is here to stay, what are the career opportunities open to young people? There are tons of career opportunities open to young people and the beautiful thing is that some of them are largely untapped and it costs almost nothing to get started. Young people can now go ahead and become some of the following professionals: Online TV Hosts Online OAPs Social media and community managers Online event planners Influencers Data specialists and Facebook ad experts Funnel experts Website designers and social media graphic designers Content creators All you basically need is a phone, internet, knowledge, skill, and visibility. If you are wondering if people do these as actual jobs and cash out, there are many of them and they aren’t even enough for the market. What were the mistakes you made when you started out? How can others avoid them? When I started out, it was basically trial and error. Eventually, I invested in courses that helped sharpen my skills. The number one mistake I made was not documenting an agreement with a client and that cost me lots of money because of the lacking proof. This lesson was very important for my success. Before discovering the essence of a community, I played a lone game for a while. However, I now belong to about 6 communities that have provided me with immense support and knowledge. With many people coming on to the social media space, what would you advise to stand out amidst the noisy marketplace? This may sound cliché but nothing beats being authentic, genuinely caring about people and adding value. These have been my own sauce and it works pretty much for everyone you see doing great things. If you are fake, people will find out. Let your style of delivery on social media speak for you. [bctt tweet=”Overnight success doesn’t exist as a social media strategist or manager; you have to put it in the work – @joyeneghalu” username=”SheLeadsAfrica”] What are the myths in your line of business? Overnight success!! It beats my imagination when many say to me ‘Joy, I want to blog or I want to start managing an account. They said this thing is like oil money. If I do it like this now, by xxx time, I will have xxx amount of money’. It baffles me a lot. Overnight success doesn’t exist as a social media strategist or manager; you have to put it in the work. Some people even take 10 years! Money doesn’t grow on trees in the online world. Secondly, just because one is visible and popular online doesn’t mean the person has billions sited in their account. It can be very annoying to have people asking you for money because of your online fame. If one is being visible on social media, please understand that it is part of the journey and not the destination. Could you briefly share with our Motherland moguls on WhatsApp for business? WhatsApp for Business is a highly innovative tool that businesses can use to offer fast and efficient customer care services to their customers. With a range of different features such as analytics and labels for pending payments; WhatsApp for Business is a highly effective tool for online business. I personally advice having the ‘Click to Chat’ feature on your website or social media platform. This feature enables people to easily chat you up and maintain a human relationship with your business. Final Words You can do this. You can achieve anything you want with the right mindset. [bctt tweet=”Hone the skill of recognizing opportunities and jump on it before the crowd does – @joyeneghalu” username=”SheLeadsAfrica”] I look forward to having lots of young ladies kicking butts in the social media/online space. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Joyce Daniels: Stay in your lane, Enjoy your journey, and Raise others
Joyce Daniels is a professional Master of Ceremonies, a senior trainer at the prestigious Dale Carnegie and Associates, and a budding entrepreneur at her own “TAKADEMY” – Africa’s Premiere Training School for Masters of Ceremonies. With all these accomplishments under her belt, Joyce is a force to reckon with. Through her passion for speaking, Joyce has turned her skills into a profitable business hosting events and training others in the field. Despite a degree in Human Anatomy, she has excellent skills in communication and event planning. These skills have enabled her to work with clients from multiple industries and high net-worth individuals. Through her work, Joyce hopes to inspire others to stay in their line and develop their passions and skills. In this interview, Joyce Daniels talks about her passion and how she’s managed to build her brand. What led to you becoming a Master of Ceremonies? I believe I’ve been talkative from my mother’s womb. So, I decided to capitalize on my natural talent and gift of the gab. I wanted to explore a career in a field which requires no inventory, no start-up costs, and no rent. With this in mind, I found a career I enjoy, I love and I fit into PERFECTLY. How can young women refine their gift of gab as a source of income? Young women can self-train or be trained by professionals to serve in various ‘speaking’ capacities, such as TV/radio personalities, broadcasters, voice-over artists, voice actors or join my line of work, as event host MCs (Red Carpet or Main Event). Some of these can be experienced on a full time or part-time basis, in tandem with other interests or full-time job. In your opinion, how can young African women stand out in the marketplace? In my experience, my clients keep coming back and making referrals, because I ALWAYS deliver and on several occasions, surpass their expectations. For young African women, standing out requires understanding and meeting what the client wants and needs. On top of impeccable delivery, the following values can also help young women stand out in the African and global marketplace: Ensure you have top quality wrapped in unquestionable and undeniable excellence in service delivery When quality and excellence are in place, a healthy campaign of branding and marketing should be pursued. If you are top notch, yet unknown, attracting clients and income could be a problem. Therefore, strive to build your brand and make it known. [bctt tweet=”I strongly believe in raising and supporting other women as best as I can – @iamjoycedaniels ” username=”SheLeadsAfrica”] What support did you get from other women when you started? The support I have gotten from women has helped me grow and succeed. My support base included women such as Chiaku Ekwueme of AZ4Kids, Ndidi Obioha of Enthyst Events, the Ugochukwu sisters of Sleek, Amie Georgewill of Kolor Kraft and Madam Josephine Anenih. These women believed in me and highly recommended me to other clients, some of whom hired me based on my exemplary work and because I am a woman – they support women too! Why do you always advocate for business owners to ‘Stay in their lane’ on social media? To explain my ‘Stay-In-Your-Lane’ philosophy, I’d like to use a few examples. Bill Gates stayed in his Software lane until he became an enigma. Serena Williams stayed in her Tennis lane until she became an unquestionable force. Mother Theresa stayed in her Charity lane until she became a saint. Oprah Winfrey stayed in her TV Show lane until she became a global phenomenon. Ibukun Awosika stayed in her corporate furniture lane until she gained enough credibility to become the Chairman of Nigeria’s oldest and biggest bank. Alibaba Akpobome stayed in his Comedy lane and made standup comedy a notable profession in Nigeria. Chimamanda Adichie stayed in her literary lane until she has become an international icon and multiple prize winner. The list is inexhaustible. Many people get distracted from their lane for many reasons. These factors include finance (or lack of it), fame (or craving for it), instant gratification and popularity (or non-popularity). I have taken it upon myself to remind people, especially those like me in ‘unpopular’ lanes, to remember despite the challenges, we are unique and different. With the same amount of time, commitment, self-development and optimism, we would reach great heights. [bctt tweet=”Don’t ditch your lane just because it is hard or unpopular! Stay in your lane and enjoy your journey. – @iamjoycedaniels” username=”SheLeadsAfrica”] Final words to young ladies Whatever your profession or career path, try your best to leave a good trail for others to follow and make conscious and deliberate efforts to contribute positively to your community and society at large.
Vulnerability: Your key to smashing goals this year
[bctt tweet=”To be Vulnerable means to be open to all of life’s experiences ” username=”SheLeadsAfrica”] Ours is a generation of people striving to make their lives look perfect all the time. We post pictures, we update our statuses, we buy new things with the idea that maybe if it looks perfect enough, it will start to feel perfect. We don’t know how to handle feelings of uncertainty, unworthiness, loss, heartbreak; so we post more pictures and look even more perfect…sounds familiar right? Our inability to accept the messiness of life, the ‘imperfection in ourselves’ and the fact that sometimes we’re all just little kids trying to make friends on the playground has affected our quality of life and our ability to truly engage with each other. The average 20-something- year- old knows exactly how much money they want to earn, by what age they should be married, how many kids they intend to have, where those kids will go to school…all this with a flat tummy, gorgeous skin and long natural hair! It’s a lot on any one’s plate and has made life this series of ‘check-list moments’. It’s no wonder new year’s resolutions have been given a bad rap over the years, it stopped being about ‘the magic of new beginnings, the chance to hit the refresh button and start all over again’, and instead started being about self-reprimand, self-hate, and comparison to others. In her brilliant book, “Daring Greatly”, Brene’ Brown explores how striving to achieve your goals requires an openness to being vulnerable. The ability to stand up and say, “January hit me hard, I wasn’t prepared for some of the things life threw at me, I missed the mark and now, I must start afresh”, can affect your quality of life and ability to truly engage with other people. Our generation is afraid of vulnerability, and for good reason, we’ve all been told we are too much of something to achieve something bigger than ourselves; too short, too fat, too loud, too broke, etc, and as a result, more and more people are afraid to even try, and those that do, are afraid to try at things that really matter- those big hairy audacious goals. According to Brene’, “Only when we’re brave enough to explore the darkness, will we be closer to the infinite power of our light”. To be Vulnerable means to be open to all of life’s experiences from a place of worthiness and self-love, not self-hate. [bctt tweet=”You are enough!” username=”SheLeadsAfrica”] Vulnerability is: Starting over after that first business failed. Speaking up about your relationships so that every abuse you experienced is never repeated. Asking for more money, time, attention…if it is what will fulfill your needs. Saying no to anyone who crosses the boundaries set in your relationship. Committing to going to the gym after having fallen off your ideal weight. Asking for help. Presenting your product to the world and getting no response. Having faith. Saying ‘yes’ to love after a major heartbreak. Admitting you do not know what to do, and then looking for the answer. Letting go of some people because your business cannot afford it. Allowing yourself to be vulnerable is about acknowledging discomfort and then using it in a positive way to enhance your life experience. A few keys to enhancing your ability to manage vulnerability and therefore better able to live a wholehearted life are; 1. Be open Sometimes the goals you want to achieve won’t be achieved in the exact path you expected, but it will always be worth it. You have to keep your heart and mind open to new ideas, a new career, new employers etc when it’s required. 2. Dare to show up No matter how uncomfortable, unqualified or unprepared you might think you are, always show up. Your current life isn’t a dress rehearsal for your next life! If it’s important to you, you must show up. 3. Set and respect your boundaries Set boundaries for your time, space and relationships, and after you’ve set your boundaries, respect them. Your goals this year are yours to achieve. Vulnerability is being able to let other people know when they have crossed boundaries that you never intended to be crossed. 4. Wholehearted living According to Brene’ Brown, wholehearted living is about engaging in our lives from a place of worthiness. Too many people don’t think they are worthy of love, attention, support, promotion etc. This lack of self-love manifests itself in a myriad of ways that lead to people sabotaging the great things in their lives. As you go about the business of achieving your goals this year, you must believe that you are worthy of all you are striving for. You are enough. You are enough. You are enough. For the times when being vulnerable seems like the hardest thing to do, turn to the immortal words of Theodore Roosevelt: “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood. Who strives valiantly; who errs, who comes up short again and again, because there is no effort without error or shortcoming; but who does actually strive to do the deeds, who knows great enthusiasms, the great devotions; who spends himself in a worthy cause. Who at best knows, in the end, the triumph of high achievement, and who at worst, if he fails, at least fails while daring greatly…” Got an article you’d like to share with us? 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