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HOW I WENT FROM MY 9-to-5 TO PERFORMING ON A WORLD TOUR WITH MR.EAZI – SINGER-SONGWRITER, TOME

Building a successful brand is challenging whether you are a small business or individual. Historically, breaking out has especially been a tough job for women in music and entertainment. One talent who seems to have cracked the code in navigating the music business is a 9-to-5’er turned singer-songwriter Tome. In just 2 years of becoming a full-time singer-songwriter, she has performed with Burna Boy, Wizkid and Mr. Eazi on world stages, and she is just getting started. In March 2019, she debuted her single L’amour and released her debut EP, The Money, in February 2020. With her mantra, “I am enough. I am TÖME”, she’s determined to become a household name and empowering voice to African women across the world. Tell us a bit about yourself? My name is Michelle Oluwatomi Akanbi. I’m a Nigerian-French Canadian Singer-Songwriter born in Montreal, Canada. I was raised in the diverse city of Toronto where I grew up listening to Fela, Erykah Badu, and Alicia Keys. Music is a very important part of my life. I am my art! I put 100% of me into my music – sound, vocals, lyrics – all of it. How will you describe yourself as an artist? My music is what I like to call Afro-fusion. With a fun mix of genres, my songs have messages of love, fun, and empowerment. As an artist, I would say I am a lyricist with a message. What influenced your passion for the arts? I honestly can’t say there was any specific influence on my love of the arts. But I remember watching Superstar (1999) with Molly Shannon as a child and thinking to myself, I’m going to be a superstar one day. #Day1Dreams What motivates you to get up every day to make music? My motivation to keep going in my career is to make my family proud. I hope to provide them the ability to live the lives they want to. Other people also motivate me. I am so lucky to be around people I can learn from. They add to my experience and view of the world which makes it easier to write music. There’s always a story to tell apart from my own. Tell us about your career journey. I’ve always been making music. I released my first project on SoundCloud in 2015 – an EP titled One with Self. It was a really personal project of 5 songs I recorded on my phone while I played guitar.  In 2018, while I was still working as a Marketing Executive at my full-time job, I recorded Tomesroom Chapter 1 and many other songs. I didn’t release any of the songs at the time because I had no team and didn’t want it to go “nowhere”. I planned to do another year working at my 9-to-5 job and “learn more about the industry”. In 2019 my dad (who is now my manager) heard my song L’amour and asked me if I was ready to work. I said yes and officially started my career as a full-time artist. So far, I have been really blessed. In my first year as a professional recording artist, I have shared the stage with incredible talents like Wizkid, Burnaboy, and done a tour with Mr. Eazi in Europe. I have learned so much and improved my craft in such a short time. It’s amazing to know that it’s only the beginning. What influence do you want your music to have on the African woman in today’s world? I hope my music helps women accept their own strength. Every time I get on stage, I remind myself – “I am enough. I am TÖME”. I want to show that the African woman can be and do anything. You don’t have to limit yourself to what anyone wants to tell you to be. All the obstacles in your way are only temporary.  You attract what you think and if you are focused and know what you want, you can never fail. What are your top 3 tips for young African women looking to make their mark in their career or business? Stay on-trend. You have to continuously push yourself to experiment to stay as relevant as possible and grow.  Stay open-minded and knowledgeable. It’s the same whether you have a 9-to-5 or business. Stay true to yourself. People can tell when you’re not being genuine. You will never make your mark if you don’t know yourself and get lost in other people’s vision of you. Follow Tome’s journey and vibe to her music. IG: https://www.instagram.com/Tomeofficial_/Fanlink: https://fanlink.to/tome SPONSORED POST

Here’s what you missed from SLAY Festival Joburg 2020

For the first time ever, SLAY Festival was held in Johannesburg South Africa, on March 7th and it was a VIBE! More than 1200 women came together to attend a one-day learning and networking experience. There were speed networking sessions where we saw our SA boss ladies work the room, and make new connections, and then our Keynote Speaker Bonang Matheba, made her entrance and taught us all about making money moves.  All attendees had direct access to some of Africa’s biggest and brightest innovators, including celebrity chef and entrepreneur Mogau Seshoene, youth activist Zulaikha Patel, TV presenter and model Kim Jayde, Africa Director for Global Citizen Chebet Chikumbu, doctor and mental health advocate Dr. Khanya Khanyile, Managing Director for TRACE Southern Africa Valentine Gaudin, actress Ayanda Thebethe, author and personal finance coach Mapalo Makhu, Head of Marketing for Google South Africa Asha Patel, Swiitch Beauty CEO Rabia Ghoor and many more. It was a full day of interesting mainstage panel discussions, networking sessions, masterclasses, mogul talk sessions, shopping from local vendors and loads of fun. Our Mzansi queens showed up, and showed out! So whether you missed the event, or you want to relive the SLAY Festival Joburg 2020 experience, this is your first behind the scene look, at the brands, experiences, and fun that went down at SLAY Festival Joburg 2020. We upgraded our business skills with AUDA-NEPAD In line with their flagship project, “100,000 SME’s by 2021, AUDA-NEPAD Senior Programme Officer, Unami Mpofu, led an interesting conversation on growing a sustainable business and accessing funding for a business. We learned new career and digital skills with Women Will Women Will, a Grow with Google program hosted private mentorship sessions and masterclasses throughout the day, focused on career growth for millennial women in the workplace, and tips on how women can use digital skills to grow their business. We slayed our hair with Dark and Lovely Dark and Lovely our official haircare partner, treated our queens to a full glam station, where they were able to try new products and get new hairstyles. During a special masterclass, they also got to learn the latest styling techniques, to keep their hair slayed and popping.   We bloomed with Glade Glade brought a one-of-a-kind sensorium experience that was just the breath of fresh air guests needed. They also hosted an engaging discussion on how women make Africa bloom with Poppy Ntshongwana, Monalisa Molefe, Nkgabi Motau and Martha Moyo and Christine Jawichre. We discussed topical issues with Global Citizen Global Citizen allowed attendees to engage in conversations on issues affecting women, and other topical issues, which was very enlightening for our  SLAY Festival attendees. We vibed with Trace Our official media partner Trace, brought in the entertainment and cool vibes with their interactive photo booth and green screen, and there was never a dull moment there. There you have it, this was your official behind the scenes look at what went down at SLAY Festival Joburg 2020. We Came. We SLAYed. We were WITHIN! SLAY Festival Joburg 2020 was a vibe and more. The moment the gates were opened, to when the last person left the room, we learned, unlearned and relearned, while having so much fun. So here’s raising a glass to all our SA queens who made the time, energy and resources that went into planning SLAY Festival Joburg totally worth it. Click here, to watch the highlights from SLAY Festival Joburg 2020.

Molped Feature on Chidinma Ekile: Award-Winning Musician

Molped sanitary pad is a product from Hayat Kimya Limited (manufacturers of Molfix diapers), and is a skin-friendly, ultra-soft, sanitary pad, designed to make young girls feel as comfortable, soft, and secure as they feel beside their best friends. Molped’s breathable layer keeps young women fresh, and it’s skin-friendly, cottony soft layer does not cause irritation. Molped sanitary pad is every girl’s best friend, helping them be more confident, and supporting them through their periods. Molped has partnered with She Leads Africa to highlight the beauty and importance of valuable female connections.  About Chidinma Ekile Chidinma Ekile is a Nigerian singer and songwriter, popularly known by her stage name Chidinma. She worked as a business promoter in Lagos, prior to auditioning for the third season of Project Fame West Africa, in which she emerged as the winner in 2010.   Following the release of the music video for her “Emi Ni Baller” single, she became the first female musician to peak at number 1 on the MTV Base Official Naija Top 10 chart.  In 2011, she released her first solo single “Jankoliko” featuring Sound Sultan.   Chidinma, her self-titled debut studio album, was released through the music platform Spinlet.  It was supported by the singles “Jankoliko”, “Carry You Go”, “Kedike” and “Run Dia Mouth”. Chidinma won the “Best Female West African Act” category at the 2012 Kora Awards  Considered one of the most loved and respected African female artistes, Chidinma is verified across ALL social media platforms.  A responsible, classy and elegant woman, devoid of scandals, Chidinma has over the years comported herself in a ladylike manner, evolving from the girl next door to becoming a role model and mentor for several young girls across Africa.  Chidinma recently signed an endorsement deal with the premium sanitary towel line, Molped, where she features in all Molped’sTV and radio commercials as the Face of the brand in Nigeria. She released a critically acclaimed joint EP with Africa’s foremost musician, Flavor.   Chidinma is the founder of Nma Care Foundation, a non-governmental organization set up to cater to visually impaired children.   You can connect with Chidinma on  Instagram and Twitter. What does friendship mean to you? Friendship to me, means identifying the traits and characteristics you favour in people. It means that you accept them for who they are, recognize their flaws and help them improve on themselves. It also means being there for them as practically as you can. What advice or tips do you have for women trying to build a professional relationship with mentors? While learning from your mentor, it’s important that you make sure you never take their time, access and opportunities for granted.  You should recognize and respect their boundaries. Also, always offer value, because a person’s gifts will make way for them. What skills or character traits have been most helpful to you in building your career? I definitely think it is treating the music business as just what it is; which is a business, something akin to a 9 to 5.  I am deliberate about my actions, my team and I plan ahead. We also don’t compromise on our standards or the quality of relationships we cultivate. What advice do you have for women trying to build a career in the music industry? As much as I am still learning, I will humbly state that any woman willing to build a career in the entertainment industry, must be ready to work twice as hard as the guys.  Make sure you pay more attention to details and cultivate quality relationships. Do you think it is important to have a mentor as a young woman trying to grow her career? Yes.  However, I think that it is important that any woman takes very careful time to evaluate the person she is submitting herself to as a mentee. This is important, in order not to have a misrepresented view of the industry they are working in, and also not be taken undue advantage of. Since you are the Brand Ambassador of MOLPED, in what ways does the brand remind you about friends/friendship? Ok I need to actually share this with the world☺. Let’s start with how the features of the product remind me of friendship. It’s not just soft, but cottony soft with no nylon and wide wings and because of these features, it causes no irritation or leakage.  Those are definitely qualities that I expect of a friend. For them to be soft and comforting, with us having minimal to no friction or fights. I know we might fight at times though, but not all the time you know, and of course she always keeps my business my business. In addition, the brand promotes friendship and girls being there for each other, and drawing inspiration from each other at all times. Do you have any words of advice for our Motherland Moguls, trying to be successful like you? Please ensure you are bringing value to the table. Develop your craft, hone it and guard it like a mother protects her baby. #MyGrowthSquad series is powered by Molped (@MolpedNigeria). Connect with them on Instagram, Facebook and Youtube. Sponsored Post

Molped Feature on Odunayo Eweniyi: Co-Founder, PiggyVest

Molped sanitary pad is a product from Hayat Kimya Limited (manufacturers of Molfix diapers), and is a skin-friendly, ultra-soft, sanitary pad, designed to make young girls feel as comfortable, soft, and secure as they feel beside their best friends. Molped’s breathable layer keeps young women fresh, and it’s skin-friendly, cottony soft layer does not cause irritation. Molped sanitary pad is every girl’s best friend, helping them be more confident, and supporting them through their periods. Molped has partnered with She Leads Africa to highlight the beauty and importance of valuable female connections.  About Odunayo Eweniyi Odunayo Eweniyi is the co-founder and Chief Operations Officer of PiggyVest. She previously co-founded pushcv.com, one of the largest job sites in Africa with the largest database of pre-screened candidates. She has 5 years’ experience in Business Analysis and Operations and is a First-Class graduate of Computer Engineering, Covenant University, Nigeria. She was named one of Forbes Africa 30 under 30 Technology in 2019 and one of 30 QuartzAfrica Innovators 2019. She sits on the advisory board of TrainFuture, an education technology company based in Switzerland, as well as the Gender Lens Acceleration Best Practices Initiative, a collaborative effort of Village Capital, US and the International Finance Corporation (IFC)’s Women Entrepreneurs Finance Initiative (WeFi).  In 2019, she was named SME Entrepreneur of the Year West Africa by The Asian Banker’s Wealth and Society and she is the youngest Nigerian on Forbes Africa list of 20 New Wealth Creators in Africa 2019. Odunayo was also one of the featured speakers at the World Bank-IMF Annual Meeting in 2019. She is one of Business Day’s Spark 2019 Women to Watch and made the World Women in Fintech Power List for 2017; the YNaija Most Influential People in Technology 2017 and 2018. She is a 2018 Westerwelle Young Entrepreneurs fellow; and she is a recipient of The Future Africa Awards Prize in Technology 2018. In honour of her work, she was named one of 100 most inspiring women in Nigeria 2019 by Leading Ladies Africa, one of 50 most visible women in Tech by Tech Cabal in 2019. She is also included on the #YTech100 2019 list of the brightest Nigerian technocrats. She is the Her Network Technology Woman of The Year 2019. She was also voted The Most Influential Young Nigerian in Science and Technology 2019. She works to support the inclusion of women in technology by working with hubs and female-focused networks like For Creative Girls, GreenHouse Labs, She Leads Africa, Itanna etc. She is also the cofounder of the women’s community, Wine and Whine Nigeria. You can connect with Odunayo on LinkedIn, Instagram and Twitter. What does friendship mean to you? Well to me, friendship means mutual understanding and reciprocity. I like to think of all my friendships as safe spaces that are characterized by genuineness, shared values and free of ignorance and discrimination. Can you tell us of a time when any of your girlfriends connected you with a career or business opportunity? Yes actually, in a previous life I was a part-time tech journalist and my friend, Dami, connected me with a well-paying, writing gig at an international magazine. I even ended up working there for well over a year. Is there a time when your friend(s) helped you through a difficult situation in your career? I have a  young career, so no difficult situations have stood out there, but my friends are constantly helping me out of sticky situations, and outside of work, they always come through for me. How many women do you have in your power circle, and why did you choose them? I have five women in my power circle and the thing is, I wouldn’t say I chose them, as much as they accepted me for who I am. As a person with Asperger’s syndrome, I am definitely an acquired taste. So these five women, who are actually angels really, have moved through life with me with an understanding of who I am and I, them. But in addition to that, we share values, and despite having varied and many different goals, we work towards it together by supporting each other. How do you think young women can network with other women to achieve career success? To be honest, I think that would be much the same as they network with anyone else. There’s really no special way to relate with women. I think if you just treat people in general with empathy and respect, then you’re well on your way. What is your fondest memory of you and your girlfriends, from when you first began your careers? I actually started having girlfriends, or friends at all, after I started my career. So the memories we built, were built after we all started working and were at many different points in our lives. Finally, what advice/tips do you have for young career women, to help them build and maintain valuable relationships with other women? I think this is really general advice to maintain valuable relationships with everyone. It’s this simple, have empathy, have respect and always pay it forward.  To add a caveat though, I 100% believe that female friendships save lives, so I definitely encourage young women to have specifically female support systems. But just overall, move through the world treating people fairly, whether you want from them or you’re giving to them. #MyGrowthSquad series is powered by Molped (@MolpedNigeria). Connect with them on Instagram, Facebook and Youtube. Sponsored Post

5 Career Lessons Sho Madjozi Taught Us In 2019

If you have not heard of Sho Madjozi, you must be living under a rock. This year, the 27-year-old proud Tsonga ambassador from Limpopo solidified her spot as an international superstar with hits like John Cena. While she’s been in the rap scene for barely 3 years, she’s found major success in a short time. This year, she won the Best New International Act category at the BET Awards, launched her first fashion collection in collaboration with Edgards, and got the world taking the #JohnCenaChallenge. After learning all we could about Sho Madjozi’s career, here are 5 lessons all Motherland Moguls can apply to accelerate their career growth. 1. Use your strengths Maya (Sho Madjozi’s legal name) has spent years honing and leveraging her writing skills to build a career for herself. Whether she’s doing screenplays, poetry or rap, she understands her core strength and has used that to explore career paths including journalism, performance poetry and rap. Develop your strengths and use them to build your career. When you bring something valuable to the table, you set yourself up for accelerated success. 2. Get involved in your community Sho Madjozi has always used her talents to try to shape or change the community around her. As a poet and journalist, she discussed racial identity and the effects of colonialism on the modern African. Now as a rapper, she promotes Tsonga culture and inspires young Africans to be proud of their roots. How does that apply to you when you get to the office in the new year? Plug into the issues of your company, clients, customers and see how your talents can change things. Your involvement keeps you visible and valuable. 3. Collaborate with strategic partners One major way Sho Madjozi accelerated her career growth this year was through her strategic partnership with Edgars. Through her collaboration with the retail brand, she launched her first clothing line at the same time as her album. To reach your career goals, it’s always easier and faster to get some help. Seek out strategic partners within your network that will help you reach your business goals. A great start is to find a mentor. 4. Know your worth In an interview with Africori, Sho Madjozi explains that African artists need to understand that they are very hot in the market right now and need to negotiate their value appropriately. Understanding the value of your skills and experiences is important to accelerate your career. 5. Bet on yourself The most important to take away from Sho Madjozi’s hustle this year is to bet on yourself. Sho Madjozi’s success in the past year has been with no label support. She has continuously taken chances and invested in herself. You must take swings and get out of your comfort zone to grow – volunteer to be team lead on a project, pitch that idea in your head, and start that side hustle! What lessons will you use to SLAY your career in 2020? SLAY Festival is coming to Joburg in 2020! GET YOUR EARLY BIRD TICKETS NOW

The Millionaire Housewife’s rules for every side hustler

Whether you are looking to make some extra income or start a business while working, side hustling is no small feat. You must learn to balance your commitments, stay consistent and grow while you’re at it. Temi Ajibewa, founder of The Millionaire Housewife Academy – an online platform that has helped over 5,000 women start their online businesses, shares her golden rules for side hustle success. Rule 1: Discover Your Passion Your passion could be an issue you feel strongly about or something you do effortlessly. Side hustles based on passion tend to be more sustainable because you are self-motivated to go on even when things get tough. If you are not sure what your passion is, here are 3 ways to get started: Look out for things you do well without incentives and recognition. Ask people who know you what they think you are passionate about. Consider problems people often ask you to solve because you find them easy to solve. Rule 2: Turn Your Passion into Profit Doing what you are passionate about is one thing. Knowing how to make money from your passion is a whole different ball game. Here are 5 basic steps I teach my clients to monetize their passion. 1. Find the problem your passion solves Your passion cannot bring you money unless it solves a specific human problem. For you to monetize your passion, you have to discover the hell your passion can get people out of. If you cannot find a hell, you might not have a monetizable passion. It is best as a hobby. 2. Find your money tribe The next step to monetizing your passion is finding people who are willing and able to spend money on solutions to their problems. These people are your money tribe. If you are not sure how to identify your money tribe, ask yourself this question – If I throw a concert, who will be first in line for tickets? 3. Turn your passion into a skill To have a passion valued by other people, you must be able to do it competitively well. When this happens, your passion becomes a skill. You can prune your passion by volunteering, learning through a mentor or taking online classes. 4. Create a product from your passion Your passion must become a product or service for you to make money from it. A great way to turn your passion into a product is by teaching people what you know for a fee. When I started to monetize The Millionaire Housewife Academy, I created e-books, DVDs and online classes to teach people what I knew about starting and growing an online business. I always recommend starting off with digital products because they are easier to maintain and become lifelong assets people all over the world can buy. People pay for products and services, not passions. 5. Promote your hustle You must shamelessly promote your passion if you want to make money from it.  You can’t afford to be shy if you want your passion to be more than a hobby. If you are nervous, start off by promoting your hustle to people in your network. Price is only an issue where value is in dispute. Once people realize the value they’re getting from you, paying you becomes non-negotiable. It all starts with finding and monetizing your passion. Learn more about how to start a successful online side hustle at The Millionaire Housewife Academy.

4 self-care strategies for new career moms.

Adjusting to life as a new mom while balancing school, a job or business can be difficult. It’s easy to forget to prioritize your own needs. When you forget to take care of yourself, it’s hard to give your best to the people you love and the things that matter to you. After 6 weeks of being a new mom, Zimkhitha Mathunjwa shares her personal tips on how to prioritize your mental and physical health as a career mom. 1. Beyond the ‘bounce back’: take time for yourself As a new mom, your postpartum recovery is about more than your body. Along with physical changes, you also deal with mental challenges like negotiating your identity.  Your life is more than work and motherhood. Simple things like taking a lunch break away from your desk, getting my hair and nails done, drinking tea and curling up with a book, help remind you of your own identity outside work and parenthood. 2. Lean on your support system: it takes a village A big kudos to any parent who has ever had to do it with no support. If you’re lucky enough to have people around to assist you, accept the help. Without husbae and my family’s active involvement in our tiny human’s development, I would not be as snatched with edges intact as I am right now.  Use some of your time away to hang out with grown-ups. Focus on nurturing your most meaningful relationships. If you feel a little bit guilty – it’s normal. On my first date night away from the baby, I constantly checked in with my mother-in-law. I eventually allowed myself to relax and enjoy the time out. So can you! 3. Filter out the noise: set boundaries As a new career mom, you become privy to a lot of well-meaning advice that might not be right for you. You must be discerning and accept only the advice you deem resourceful. Filter out the noise by setting clear boundaries. 4. Learn to trust yourself To every mother, biologically or otherwise – you are doing great. Trust the process and most importantly, trust YOURSELF!  Ungazilibali is an isiXhosa (South African) word meaning ‘do not forget yourself’. It’s the word I think about when I’m faced with self-doubt and anxiety in balancing work and parenting. When those moments come, it’s important to have one go-to thought that reminds you of why you are a badass! I think of my mother, grandmother (RIP) and mother-in-law, my role models. Remembering that I come from a line of strong women helps me re-center myself. They did a stellar job, and so can I.  Life as a new career mom is not a walk in the park, but if you can take time for yourself, lean on the support of people who love you, set boundaries and learn to trust yourself, you’ll be physically and mentally okay.  When all else fails, ungazilibali. Don’t forget (or lose) yourself on this journey! Are you mentally exhausted? Get Peace Hyde’s free tips for fighting against the odds here.

Meet The 2019 She Leads Africa ACCELERATOR Participants

Its been 3 months since She Leads Africa launched the 2019 Accelerator program in Nigeria and this year’s boot camp is about to come to a close. The SLA Accelerator program is designed to identify, support and fund the next generation of Nigeria’s brightest female entrepreneurs. This year, the program went digital and out of about 300 applications, 16 women with innovative businesses were chosen to be a part of this 3-month program. The top 5 finalists will pitch their businesses on Demo Day (November 2 from 11 am – 1 pm) in front of Judges and a virtual audience all across the globe, where the winner will be selected. The winner of the Accelerator program will receive a 2 million Naira funding grant from SLA. Find out all you need to know about the participants and their businesses below. Mariam Ofeh-Sule Business: TheBookDealerNG Mariam is a writer and the founder of TheBookDealer. Her prose has appeared in the Guardian Ng, Brittle Paper, Arts and Africa, ITCH Creative Journal and Litro Magazine UK. She writes monthly articles for ArtxJuJu, a brand committed to challenging the demonization of African culture, which Mariam also co-founded In 2016, Mariam had a major depressive episode that caused her to fold inward and spend a lot of time alone, and avoid people. Books were her only companion. In each book, there was a new story with new characters whose lives were different from hers. She had the liberty to travel far and wide within a book. For Mariam, reading a book was a form of therapy. In a bid to share that warmth with people, Mariam realized that the average Nigerian is faced with inaccessibility to books. TheBookDealerNG is an online bookstore that provides access to African Literature. African literature because the only thing better than the warmth of a good book is a book that sees and validates your existence.  Dr. Rebecca Achokpe Andeshi  Business: Awe Farms and Consult Dr. Andeshi is the founder of Awe Farms and Consult.  A cloud-based digital platform that provides farmers in rural areas in Nigeria with instant financing solutions and veterinary services with the use of a drone for efficient disease diagnosis and delivery of veterinary supplies in remote livestock farming communities. She was motivated to start her business because of the inability of smallholder farmers to afford high-quality input. This has always been a pain point for her as a third-generation farmer. Thus discovering that farmers live on less than $1.25 a day was a rude awakening for her. Dr. Rebecca now provides digital input financing to smallholder farmers in Nigeria from recycled agricultural waste increasing productivity by 33%.  Nafisah Oseni Wahab Business: NUFAESAH Nafisah is the founder of Nufaesah – a fashion line that provides workwear for the urban Muslim woman. Her products range between pants, dresses, skirts, jumpsuits, shirts/blouses, jackets/blazers, scarves, and turbans.  As a working woman, Nafisah has had two major negative experiences in her career. A judge at the High Court of Lagos State once sent her out of court because of her headscarf. Secondly, it was so difficult finding workwear that made her look the part for work, that was fashionable while keeping within the Islamic guidelines of dressing. These episodes made her design her workwear for religious women – both Muslim and Christian. Cynthia Omokhekpen Asije Business: The Adirelounge. Cynthia is a multi-award-winning textile designer passionate about eradicating extreme poverty using capacity development and entrepreneurship, by infusing old cultural practices and technology. She learned the trade from her mother who used her Tie & Dye making skills to get her family through school. Cynthia has been recognized as the top textile artist by World Bank & International Finance Corp as one of the Next African 100 startups for building a sustainable textile industry in Africa.  Cynthia’s desire to sustain and promote Nigeria’s cultural heritage and indigenous method of hand-dyed fabrics, uses this method to empower women and the empowerment is reflecting in these communities by creating a sustainable industry. She wanted to help others like her mother get more out of life, curb unemployment and preserve the Nigeria cultural textile heritage. Omoh Alokwe Business: Street Waste Company Omoh is the founder of the Street Waste Company – a social enterprise in the environmental and waste management sector. Their core focus is on waste recycling collection and waste upcycling training. The company’s business goal is to encourage people to embrace a culture of waste reduction, reuse and recycle to attain a sustainable environment. Her company also gives advisory services to corporate clients, collect recyclable waste and partner with organizations through their corporate sustainability programs. Omoh’s motivation for starting the Street Waste Company was borne out of a passion for making an impact and creating a solution to the endemic waste problem around us. Having studied environmental management at the masters level, she realized the basic solution to this menace is attitudinal. So she Co-founded SWCL where they encourage people to imbibe the culture of waste recycling through our incentive-based scheme.  Tola Oyinlola Business: Interg INTERG brings to children the Fun and Learn Tablet. This tablet comprises smart games with several stages of learning and engagement, providing an exciting new way to change the learning content as children grow. In 2018,  Tola volunteered to teach with an NGO to give back to her community. She realized how difficult and boring learning can be for the average Nigerian Child.  She spent a lot of time trying to find teaching aids online and eventually decided to create an app for mathematics, which was well-received by all her students. Even though she was unable to create an app for all subjects, she had found a solution that she was determined to monetize. In many ways, INTERG is simply building a product that speaks to a historical problem with learning. Lilian Chinweotito Uka Business: EduPoint EduPoint leverages on Artificial Intelligence. It is an innovative online platform that connects students with verified local teachers who deliver one-on-one

SheaMoisture Spotlight on Hospitality Queen: Frances Omanukwue – CEO Pro Event Hostess Hub

SheaMoisture is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone. Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside. She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand’s hair and skin care innovations. SheaMoisture products and collections are formulated with natural, certified organic and fair trade ingredients, with the shea butter ethically-sourced from 15 co-ops in Northern Ghana as part of the company’s purpose-driven Community Commerce business model. SheaMoisture has partnered with She Leads Africa to support and showcase Nigerian women who support their communities. About Frances Omanukwue Frances N. Omanukwue has over seven years’ experience as an Event Hostess and Event Coordinator. She is also the author of “Becoming A Profitable Event Hostess” which is the first event hostess book in Nigeria. After seeing the potentials in the event hostess industry and how young ladies can maximize this opportunity to be financially independent while bridging the unemployment gap, she started empowering young ladies through event hostess jobs. To increase the number of young ladies who will benefit from this opportunity, Frances founded “The Pro Event Hostess Hub,” a social media platform to groom young ladies who will not only attain a level of financial independence but most importantly, will be hostesses that abide by the ethics of the industry. Recently, The Pro Event Hostess Hub was nominated amongst the top 15 Most Creative Businesses in Nigeria by Global Entrepreneurship Network-Nigeria. Frances interests range from entrepreneurship to volunteering. In her spare time, she loves to volunteer for many causes that cut across health and young women empowerment. Frances tells us more about how she started providing jobs and supporting young women in her community. Connect with Frances on her Website, Instagram, & Twitter… How I started thePro Event Hostess hub… After graduating from the university and not being able to find a job, coupled with encountering some financial challenges on the home front, I decided to look for ways to survive as well as support my family. At the time, I started working as an event hostess which is what most people refer to as an usher. As I grew in the industry irrespective of the setbacks, I observed how the money I earned over the years had helped my family especially my siblings in paying for tuition and fees, as well as sorting out their personal needs.  With this realization, I started linking more young women within my community to event hostess jobs. Over time, they’d come to tell me how the opportunity had helped them to pay for school fees or sort their other financial challenges in school, learn a trade and are about to start a business. Seeing the difference it made in their lives, I decided to take it more seriously so that by doing so, I can help other young women irrespective of their location. How I’ve impacted my community since starting this business… So far, I’ve been able to link more than 100 young women to event hostess jobs which they have used to raise money to support themselves in school, learn skills and start businesses of their own. Some have also used this opportunity to learn skills that helped them get into corporate employment as well. 3 things I struggled with at the start of my business… Understanding how to structure the business: I struggled with this in the beginning but I started going for training and I have definitely gotten better since then. Training existing and new event hostesses: It wasn’t easy to convince them to go through the training process at first, but from the feedback and results of other ladies who have attended our training, others can now see the benefit of it. Business Acceptance: Initially, I struggled with convincing people to accept my brand. However, through constantly promoting our work, more people are starting to understand and value the importance and benefits of event hostessing. 3 interesting facts about myself… I am naturally an introvert but people think otherwise. I love driving and playing video games. Learning about new things excites me a lot. My fave skin, hair care product… Shea butter A message to SheaMoisture & She Leads Africa… I am really excited and grateful to She Leads Africa and SheaMoisture for providing a platform where women can showcase their businesses and how they impact their communities. You can find SheaMoisture products at Youtopia Beauty stores nationwide and on Jumia. Sponsored Post.