5 Work-Life Balance Tips For New Entrepreneurs
You know that popular quote that says that the first year of business for any entrepreneur particularly a solopreneur is usually the hardest? Well, nothing can be further from the truth. What they also didn’t tell you is that in that first year, in order to get things rolling, you might lose yourself to your business. This also includes but is not limited to your family, friends, network and social life. Depending on your perspective, this might seem like an investment in the long run. After all, the first five years are the most pivotal point of any business. After that, it’s supposed to get easier. But does that mean you have to wait until your business has fully taken off to get your life and have a semblance of work-life balance?I think not. Here are five simple work-life balance tips that I have found works for new entrepreneurs. Separate your business from your personal life. This might seem like a walk in the park but believe me, it is easier said than done. In a bid to be always available, accessible and offer excellent customer service, the thin line between your business and your personal life might be blurred. So, it is key to separate them. This can be as simple as getting a different phone/WhatsApp number for your business. This way, you’re not tempted to respond to messages that are not urgent outside work hours. Determine your work hours. As much we live on the internet, it can be tough for internet-enabled businesses to switch off for the day but it’s important for work-life balance. Entrepreneurs are known to work around the clock but by determining your work hours you are giving your business structure and leaving out time for yourself and your life. Make plans ahead It’s one thing for you as an entrepreneur to not have a social life, it’s another thing entirely to not make plans outside your business. The great thing about making plans ahead and following through with your family and friends is that you’re completely distracted and not tempted to work. No matter how little it might seem initially, it means that out of your super busy schedule, you are making time for your loved ones and that is one of the keys to a balanced life. So, draw up a special calendar and slot in some dates and fun activities for the next three months. This gives your friends enough time ahead to prevent a clash of schedules. (SLA TIP: Google Calendar is your plug) Observe public holidays As an entrepreneur, it’s so easy to become a workaholic. But as much as strong work ethics are admirable, it’s important to know when to take a break to re-energize and avoid burning out. One of the most simple ways you can achieve this especially when you don’t have the luxury of taking vacations yet is by observing public holidays. Turn off your work phone and emails. If possible, stay off social media and cultivate a habit of resting. Learn how to rest Everyone has their definition of rest but one thing is certain, it does not involve work. One of the key things I learned over the Christmas holidays is the ability to sit down and do absolutely nothing. As difficult as it was initially particularly for someone that has worked all year, by the time I got into the state of inactivity and idleness, it was refreshing to truly rest. Try it and see! As a compliment, you can also find passive non-work related activities (such as listening to audiobooks) to pass the time. Got some advice for new business owners and entrepreneurs? Share your advice with us here.
Vaida Odongo: You can start a business anytime with the right mindset
Contrary to what many people and businesses might think, investing in your brand online is not just about spending money on the brand. Instead, it’s about building an entity that will resonate with your customers and keep them coming back again and again—even when there’s no deal or promotion to entice them. Who is Vaida? Vaida Odongo is a young woman living in Nairobi who’s passionate about empowering women and leveraging on technology for sustainable development. She studied Gender and development studies while in university but came to love marketing after a short stint working as a trainer in the Google Digify Bytes Program that was being implemented by Livity Africa, a youth-focused nonprofit based in Johannesburg, South Africa. Vaida loves seeing businesses grow and coming up with strategies to solve various business challenges. “You might be having a challenge with selling a product online, what I do is that I sit down and look at all the possible solutions that might help solve the problem then we choose one that works. I love the adrenaline rush that comes with brainstorming”. “I have always been interested in empowering women. When I was younger, my dream was to work in an NGO that would enable me directly work with women. I hadn’t figured out yet what exactly I wanted to do when I actually landed the job, but I knew things would become clearer with time. [bctt tweet=”When you empower a woman, you empower the society – @vaida_odongo” username=”SheLeadsAfrica”] Fast forward almost ten years later, I have found myself working with women though not in an NGO. I now help women brand and market their products and services online. I am very passionate about helping women grow and sustain their businesses because I believe that when you empower a woman, you empower the society.” Why Digital Marketing? “The world is increasingly going digital. With more than half the population using online platforms such as social media, companies are now forced to look at how they can leverage these platforms. The social space is set to grow and there’s a need for training so that the teams which are set on marketing online have the capacity to do so”. What does your work involve? My work involves training women-led business and enterprises on branding online. This means creating a brand story that their online audience will be attracted to. I have been working on this for the last two years and I’m loving it every day. My pieces of training are conducted over a one to two-day period and tailor-made to fit a customer’s needs. [bctt tweet=” I love the adrenaline rush that comes with brainstorming – @vaida_odongo” username=”SheLeadsAfrica”] Whether you are in beauty, fashion, construction or advocacy, I have the right curriculum to help you amplify your online voice. I also help companies come up with strategies that will help amplify their voices online. I also offer mentorship sessions to my clients. Maybe along the road the strategy we picked might not work, I’ll come in again and we’ll come up with another one. I also offer refresher training to me customers for free. My aim is getting their businesses to grow so we do whatever it takes to make sure this happens. To empower more businesses to grow, I also offer pro bono services to customers who are just venturing into business and need some advice. I do this because at the beginning some people just need to know different ways they can market their products and services. When building your online brand, you need to: Make sure you understand your audience, their needs, and why they interact with you. Create an online persona that is fun and captivating at the same time. Be consistent. Make sure you post when you are supposed to. Take time to appreciate your customers e.g. through give away. Remember to have fun. Captivating your audience is trial and error. Have fun while at it. How do you manage your business? Being your own boss is a challenge because most of the time, you never know when to stop and take a break. I have learned to schedule myself so that I have enough time to catch my breath and relax. Also, I enjoy reading and watching animated movies and cartoons. I also love cooking and discovering how I can use different spices and herbs from all over the world in my food. What is your advice for young women who are looking to venture into Digital Marketing? My advice to young women out there is that you can start a business anytime and with the right mindset, you can take it to the next. Becoming a digital marketing expert requires you to do a lot of research to know what’s happening in the online space. Remember that deciding to be your own boss doesn’t mean lots of free time on your hands. You have to be willing work overtime because most of the time you will have to do everything on your own without a cheering squad. If you’d like to share a story with us at She Leads Africa, share your story us here.
How to build a Strong Foundation for your Business
You have made up your mind that your business is kicking off or you have been in business but you know there are a few things you need to put in place so your business can be well positioned for success now and in the long term. Here are a few tips on how you can build that foundation that will produce the desired result of a flourishing business enterprise. INVEST IN YOUR PERSONAL DEVELOPMENT AND GET MORE EDUCATION Your business is an extension of you, how far you go, and how well you do is dependent on what you’ve got inside of you. To be successful, you have to constantly commit to more learning in your area of business and in your own education. You must know that there is no end to learning and knowledge or you might wake up one day and find out that the rest of the world has left you behind. To compete effectively in the world of business, you have to keep tab with ongoing developments and strategies in the marketplace and anyone who doesn’t have the knack for learning will be unable to succeed or stand out. KNOW WHEN YOU NEED TO HIRE EXPERTS At first, when you start out, you might need to do everything by yourself. From setting up shop to marketing, keeping the books, taking inventory, hiring staff etc. But as the business begins to grow do not be tempted not to hire the experts that will make the whole process more effective thus enabling the business to succeed even more. TREAT YOUR EMPLOYEES WITH RESPECT TO REDUCE HIGH TURNOVER OF STAFF Small businesses always have a high turnover of staff because employees never enter into the company with long-term career goals in mind partly due to the fact that the remuneration might just be something to get by, or their employers just uses them to get the job done without factoring into the whole process their needs and long-term goals. Some employers even overwork their employees and sometimes do not pay them for months! If this describes how your business operates, there is every likelihood that your business will not run effectively and will not thrive in the long run because you will continually lose the best hands. ALWAYS SEPARATE PERSONAL FUNDS FROM BUSINESS FUNDS A healthy separation of personal funds from business funds will indicate that you run your business in a professional manner and thus translate into the credibility of your business in the eyes of your customers. In addition, if it becomes necessary for you to obtain a loan from the bank, it will be easy for you to succeed with separated accounts than when they are mixed up. HAVE A GOOD CREDIT POLICY It is very important that you set your credit policy upfront before selling to a buyer who wants credit. Many businesses sell on credit to generate more sales and to have more customers but there are associated risks. If for any reason the buyer is unable to pay you, you stand to lose both your capital and profit. In the case where most of your customers are credit buyers, how will you be able to restock when customers with cash are at your doorstep? So be wise by setting up a good credit policy. NETWORK Relationships are key to any human endeavor. Your business will not run in a vacuum, you need people to make it a success. Thus it makes reasonable sense for you to initiate, build, and keep relationships with people who will enable you and your business succeed. Got a business advice for us? Share your advice with us here.
MALEBOGO MARUMOAGAE: It is not about being your own boss, it is about finding a solution to a problem
This is a woman rooted in love. Love for her mother, work and for others. She is love. She is Malebogo Marumoagae. We were first introduced to Malebogo as a beauty queen when she was crowned Miss Botswana in 2006. Today, she still wears that crown, now as the belle of Belle Larissa. A consultancy company she founded in 2009 and went on to win a Woman in Business Award for, under the category of Young Female Entrepreneur of The Year in 2016. Belle Larissa slayed at the end of 2017 when it hosted what would become the inaugural International Women in Mining conference (IWiM). Malebogo not only has a good business and a few awards to her name, she holds a degree in Economics and Population Studies, and an MBA from the University of Botswana. I had a chat with her and this is her inspirational story. Tell us about yourself. I am Malebogo Marumoagae. I was born and bred in Tonota by one of the strongest women I know, Diteko Marumoagae. My mother has taught me how to be confident in my own skin, to respect others and myself and most importantly to know that I am nothing without God. I believe in the law of attraction. That whatever you think, eventually becomes your reality. Even the Bible says in the book of Proverbs ‘above all else, guard your heart, for it is the wellspring of life”. I love reading, in fact, I have learned so much from the books I read and I am always encouraging anyone who wants to be a leader to make reading a habit and not a hobby. Tell us more about Belle Larissa. Belle Larissa is a BQA registered and accredited institution providing training on personal branding, professional image, and etiquette. Our main aim is to assist individuals, young and old to be the best that they can possibly be especially in today’s world where there is competition in almost every opportunity that arises. For organizations, we assist their employees to align their personal brands with their corporate brand. How would you define etiquette? Are we a people that care for it, especially locally? Etiquette is simply a set of rules that govern socially accepted behavior. It is about showing respect and making others feel comfortable and at ease when they are around you. The word may be new to some, however, etiquette is not a new thing. In our Setswana culture, we call it Botho. It is behaving graciously in any given situation. It is not an issue of whether people care for it or not, Etiquette is a requirement for civilization. I wish I could confidently say our services have gained the attention they deserve. We have done our bit, but I still believe there is still much to be done. Winning the Young Female Entrepreneur of the Year, how significant was that moment for you? That was a very surreal moment. I felt really proud of my team and I. As you may know, our business is relatively new in Botswana so to have that recognition was a great confidence booster. However, we also understand that it means we need to keep working hard to ensure that we stay on top of our game. In 2017, Belle Larissa hosted the first ever International Women in Mining (IWiN) Conference in Botswana. What inspired the initiative? Yes, together with Brandneue Media, we hosted the first-ever Women in Mining Conference in Botswana in 2017. This initiative was inspired by the need to promote greater participation of women in the mining industry. The numbers show that the mining industry is one of the most male-dominated industries in the world and Botswana is no exception. We wanted to play our part by bringing together women, who are already in the mining industry, those with aspirations of getting in the industry, policymakers, and financial institutions under one roof, to discuss the challenges as well as come up with solutions to increase the participation of women in this industry. What does it mean for you as an African woman being in business? African women have from time been in business to feed, educate and take care of their children. It means so much to me that I am part of a group of phenomenal women who have either by choice or default found themselves in business. Being a woman and in business has never been an easy thing. I hope I am able to inspire other upcoming business women to follow their dreams the same way I have been inspired by hard-working, women who came before me. How do you suppose one can recognize themselves as an empowered woman? For me, an empowered woman is one who has a choice to be whatever she wants to be. She knows her worth, is confident in her own skin and is not intimidated by the success of other women. An empowered woman stands for herself, speaks for herself and is the voice to the voiceless. As she goes up, she pulls others with her. What three principles would you say drives your business? Our business is driven by the love to see other people excel and become the best versions of themselves. We believe in team-work as everyone has their own unique abilities which can contribute towards ensuring that our clients get quality service. What advice would you give to young women who want to be their own boss? For me, it is not about being your own boss, it is about finding a solution to a problem or problems facing our society and then putting together a team that shares your vision and working together towards achieving that vision. For anyone who wants to take that path, I would say, it is not an easy road to take but if you want it so bad, you need to put in the effort, develop yourself, read extensively and have a never-give-up attitude.
Setting your business up for success – 5 things you must do
It’s a New Year and everyone seems busy penning down their New Year Resolutions. Business owners are also devising strategic means to boost sales and make more profit. It’s a time to sit and reflect on the past year and see what can be done to make the present year a success. As a business owner, you want to set your business up for success. What do you intend to do differently this year? To achieve a different result, you need to be willing to do things differently. It could be the way you assign tasks or the goals you set in place or even the marketing strategy you adopt. In this article, I will share with you 5 ways to set your business up for success. This isn’t something you implement once and get a lasting success. No! It’s something you must be willing to implement occasionally to get your desired success. Set SMART goals What sets a business apart from another are the goals set in place. You can always distinguish between a successful business and a less successful one by the kind of goals they set. One way to set your business up for success is to implement SMART goals. SMART is an acronym for Specific, Measurable, Attainable, Relevant and Time-based. Can you spot the difference between the two goals? “Increase sales” and “Increase sales by 30% by the end of the year.” To get to where you want to be, you first need to know where you’re going. Any business owner can set goals but many fail to set SMART goals. Specific – Are your goals clearly defined? Do you know the why, what and how of your goals? Measurable – Can you monitor and measure the progress of your goals? Attainable – Can these goals be attained? Relevant – How relevant are these goals to the growth of your business? Time-based – Do these goals have deadlines? How soon can they be met? Engage in social media It’s no doubt that a lot of users are active on social media. Want to set your business up for success this year? Get active on social media! A large number of the public are constantly on social media. As a business owner, it’s important you attract, reach out and engage your target audience on social media. It could be Twitter, Facebook, Instagram, YouTube or LinkedIn. What better way to get your business out there than through social media? Everyone seems to be engaged in the social media world. Whether it’s Facebook, Instagram or Twitter, consumers are constantly searching their newsfeed for products and services so, use this opportunity to grow your business, promote brand awareness, make more money, reach a wider audience and in the long run achieve success. However, you need to monitor which social media channel your target audience is active on. Facebook has a number of 1,870 million active users. Instagram has 600 and Twitter has 317. Just because Facebook has the highest doesn’t mean it’s your target audience preferred channel. Delegate If there’s one thing you must do to achieve success this year is to delegate more often. Your business is your baby, I get it. But if you don’t take care of yourself and learn to delegate, you’ll get burdened and overwhelmed and eventually both you and your business will fall apart. According to Gallup “founders who have and use high delegator talent can generate better business growth and venture success than leaders who get lost in the day-to-day minutiae of managing a business.” Choose what tasks to delegate Delegate to the right people Communication is key Invest in teaching and training Learn to trust your team Email Marketing While most business owners avoid email marketing because they think it’s obsolete, 59 percent of B2B marketers reveals email as the most effective channel for revenue generation. According to McKinsey, email marketing is 3 times more effective than social media and the average customer order is high. Set your online business up for success this year through email marketing. Why? I’m glad you asked. Email is an easy way to reach mobile customers. Look around you, how many people do you see with smartphones? I’ll tell you. Everyone! We’re all glued to our devices. A report indicates an increase in the number of purchase made on mobile devices from 3.4% to 36.7%. Email marketing helps you create lasting relationships Everyone still checks their email Keeps your brand top of mind Email marketing is inexpensive Email marketing is action-oriented You can tailor your message to your customers Email marketing is measurable and testable Respond to change We all know change is inevitable; it’s a constant factor. As a business owner – whether B2B, B2C, small/large scale or online, you need to embrace change as a contributing factor to business success. You should be willing to adapt to the dynamic nature of the environment and be flexible. The market and economy keep changing; customer demands seem to change as well. You have to keep up with these changes if you must succeed this year. When you’re unable to adapt, it’s likely you’ll lose customers and profits which will eventually result in a total failure of your business. You wouldn’t want that, would you? I don’t think so. Always bear in mind that the world keeps evolving; you need to keep up with the change.
Toyin Umesiri: Many people do not think much of Africa, but we can prove them wrong
Toyin Umesiri is an entrepreneur and the convener for the Trade with Africa Business Summit. In 2017, she made the big leap from corporate America into full-time entrepreneurship to focus on increasing trade between U.S. and Africa. After over a decade of working in corporate America, at Fortune 1 & Fortune 150 companies. She is now taking all the lessons learned, skills acquired and global networks built as leverage in empowering businesses on the continent of Africa. Tell us about your background I was born in the northern state of Kaduna, Nigeria. For my first degree, I attended Federal University of Agriculture, Abeokuta and graduated with a BSc. in Mathematics with a minor in Computer Science. In the fall of 2004, I arrived in the U.S. to pursue a Master’s program in Information Systems at Central Michigan University, Mount Pleasant, Michigan. Upon the completion of my graduate degree in 2006, I joined Whirlpool Corporation in Michigan as an Analyst. I grew my career there designing and developing global technology solutions that addressed complex business problems in manufacturing, finance and supply chain. In 2013 I was hired as a manager to help roll out the global sourcing solution for Walmart in the UK and North America. I am passionate about empowering women and I have had the opportunity to serve on various leadership committees that advanced women’s agenda. In 2016 I was published in a book called ‘Leading Women’ and was also featured as a leading and inspirational woman in technology on the platform. What made you walk away from Walmart to start Nazaru, and what skills would you say you acquired that prepared you to start your own company? I have been on a journey of reconnecting with Africa for the past 2 years. It all started when I made an emergency trip to Nigeria in 2015 following the passing of my father. And that one trip changed my life. While there I had the honour of writing a mini-biography of my father which gave me a front row seat to understanding how he lived. The experience rocked my world and I came to realize that my late father was a man that served his community in meaningful ways. Following that trip, I decided I needed to be of greater service to my generation. I didn’t know exactly how to help then but after 2 years of research in this area, I do now. When I returned to my base in Arkansas I made a strong commitment to Africa. Being naturally situated in the global headquarters of Walmart it was there that I first ignited my dialogue on Africa. It began with asking questions like – What does Africa need? – What are the current levels of Africa’s Non-oil exports to the U.S.? -What will it take to increase these numbers? e.t.c. As I engaged stakeholders and business executives around the world it became clear that there was a huge gap in information available about the region. This knowledge is now informing the type of work that I do through my company Nazaru LLC and the Event ‘Trade with Africa Business Summit”. Nazaru is a platform that allows Africa’s exporters to showcase what they want to sell on the global market. Following various conversations with decision makers around the world, it appears that there is little to no visibility on what Africa has available. We are starting with visibility to the commodity as phase 1 but there is a long-term strategy that we are working hard towards. For over a decade I have led multiple multi-year, multi-million dollar projects across the supply chain, manufacturing, procurement, global sourcing and merchandising and this has allowed me to know what it takes to run a large business end to end. In my past roles, I also designed multi-year technology roadmaps and strategies working with executives that ran the multi-billion dollar company, Walmart. I am grateful for the experience and opportunities that I had there to grow my career but when my passion for Africa grew too big to joggle with my daily responsibilities, I knew it was time to follow my heart. How did you come up with the name ‘Nazaru’ for your Startup? Due to the uniqueness of my work and how closely tied it is to my faith and work journey when it was time to name my company I wanted something with deep symbolism. Nazaru has its roots in the scriptures (John 1:46) and is short for Nazareth. There was a question raised in that verse that said “Can anything good come out of Nazareth?” and Philip answered, “Come and see”. In Africa’s case, there are many who still who do not think much of Africa, but we can prove them wrong. Africa is filled with hard-working men and women, young and old focused on positioning themselves for a better future. What is the biggest challenge you have faced so far and how do you deal with it? When you are inside of the corporate world all the resources you need are right there and provided for you. Outside not so much. The other challenge is getting people to hear about what I am doing and getting them to support. It has been very rewarding and the cool thing is that many people actually have a passion for Africa so my role, I am coming to realize, is to serve as a catalyst and a connector. To make the event successful,l I have the partnership of large recognizable brands and trade organizations like the World Trade Center and USAID East Africa Trade and Economic Hub. Their engagement and support allow me to have a greater impact and reach more people so that African based businesses can benefit from engaging in increased trade with U.S. companies. How is the event ‘Trade with Africa Business Summit 2018’ different from other held events focused on Africa? The Trade with Africa Business Summit is different in that you will find business executives leading this
5 steps to maintaining your balance as a closet entrepreneur
In a conversation I had not too long ago, I had realized and pointed out that one of the things I love about Johannesburg, is that it’s a place where more often than not, you meet people who have day jobs (9 – 5), but also run businesses and have side-hustles after-hours. These are often centred around their passion, interests or basically what they enjoy and are good at. They vary from person to person. For example: Nkgabi, who started off in advertising, left corporate and started her own company and also dabbles in some blogging for her blog – Diary of a Rad Black Woman. Duke, who is quite talented when it comes to woodwork. He’s in the construction industry but makes furniture. He’s made rails for me, server tables and is currently in the process of making pedestals. Mlue, who is a chef and runs a catering business that he’s grown over the past few months. From participating in market days where he sells his local cuisine, to catering for intimate dinners and parties, he too has a 9-5 in advertising. Myself, a market research analyst from 9- 5 and returns home to run an online clothing business; Barbara Mckenzie. Although the word hustle has historically had a negative connotation describing scams and fraud, over the past few years this has changed and now people are proud to be called hustlers. From the above-mentioned individuals and anyone else who leads such a busy life of juggling two jobs at once, they are multi-taskers and jugglers of note. And for those looking to grow their interests into income-generating ventures, here are a few tips on how to maintain the balance. Eat the elephant one bite at a time As closet-entrepreneurs, we do not necessarily enjoy the luxury of working in our businesses all day like full-time entrepreneurs do, so we need to roll out tasks into smaller and more manageable sizes. Diagrams and lists often help here and ticking or crossing off completed tasks enable you to see your progress at a glance and see what needs to be done immediately. For example, if you make products that you sell, one afternoon or evening can be set aside for collecting all that is needed for production and prepping for it. The next two afternoons or evenings can be set aside for the production and the weekend may be for corrections or changes and so forth. If you fail to plan, you plan to fail Whether you’re working after hours during the week or over weekends, your time needs to be well planned for to ensure that you’re getting the most of the limited time that you have. For example, answering emails at 09:00, then 12:00 and then at 16:00 allows you to fully focus on the work at hand instead of being distracted with emails that come in every 30 minutes or so. This enables you to have more hours to work effectively on your 9-5. Another angle is if you sell products that need to be shipped out, do your shipping on certain days for an hour instead of doing them individually for an hour every time could save you a lot of time. It is also important to note that scheduling your family and friends is just as important, as work does tend to take over one’s schedule leaving loved ones neglected. [bctt tweet=”You can save time and energy by using your income from your 9-5 to invest in your side business ” username=”SheLeadsAfrica”] Outsource Often as owners of our businesses, we tend to want to do everything ourselves, which is not the wisest thing to do. Where you can get help and outsource, do it. Sometimes, instead of buying stock or materials yourself, you can hire and pay a daily rate to a runner. Another idea would be to buy online and have them delivered to you. You can save time and energy by using your income from your 9-5 to invest in your side business or simply add it into the product’s costing. Do things that create more time Often you’ll find that customers have very similar questions, one way to address this is to have a frequently asked questions page that answers shipping queries, accounts queries, standard rates etc. This is where outsourcing is an idea as well, if you ship out products, having a company handle all your shipping is better than having to run to the post office everything someone makes a purchase. [bctt tweet=”Use a vision board. When you can see what you want to achieve, it gives you that extra push” username=”SheLeadsAfrica”] Kick procrastination Avoid this by all means. Although quite a difficult one to avoid, with proper planning and discipline, you can set aside rest days to binge watch Being Mary Jane or Insecure so that when you have to get back to work, you’re well rested. Another idea is to also divide your work into smaller intervals of work with 15 minute rest periods in between them, this keeps you fresh and alert. My own personal method to keep myself motivated is to spend about 10 minutes on Pinterest looking beautiful and fashion-forward clothing from around the world. This not only inspires me but also gets my creativity going and excited to create more clothes. Others find a that a vision board helps, when you can see what you want to achieve, it gives you that extra push. In conclusion For those who have both day jobs and run a side-business, I believe you’re some kind of special human. Aside from the 9-5 hours you work, you still come home and gather up some more energy to work on your side business. Naturally, this means we have less time and freedom than full-time entrepreneurs, but we still keep it all together and keep our businesses going, and when you’re feeling overwhelmed and tired. It’s great to look back at what you’ve done and accomplished with that limited time, kudos to you! Got any skills on how
4 Steps to SLAYING into the new year like a boss
Walking through the stairs of 365 days without missing steps, go beyond making new year resolutions. Taking each day as a step on the stairs of this new phase (2018), we would realize that as days crawl into weeks and weeks run into months in the course of the year, the will to thrive beyond all odds may begin to dwindle. As a result of this, hopes will definitely fall whenever we miss our steps in the course of this journey. To this end, it is important for us to note that It’s not enough to make new year resolutions. It’s more paramount for us to become them. Yes! Become those resolutions! Consequentially, this connotes that each day counts! In other words, those tiny seconds, little minutes and few hours in each day matters a lot. In order not to get the same result at the end of this new year, we must change our approach to life in general. It’s high time we realized that: Change isn’t just a theoretical phenomenon Change isn’t a part of life Change is life itself So, it’s either we live it or it leaves us behind. Start Now! Start Right Sometimes, we never discover the beginning until the end. This is why many are left stuck in heaps of regrets towards the end of the year. But hey, this is another phase, another beginning to determine the end. There’s no better time to execute those beautiful plans in your head than now. “A good plan vigorously executed right now is far better than a perfect plan executed next week”.- General George Patton Start Right It’s never wrong to start right, but the big question is- HOW DO WE START RIGHT? The first step to starting right begins with the mind. Most times, life may leave our minds clogged up with so many negatives that we tend to close our hearts to the opportunities that come knocking. Goals and dreams seem to be far fetched, especially when one is surrounded by people who are ready to give 101 reasons to be content with failure. Here, it is required that you go not just steps away, but miles far from these negativities. No wonder Gandhi said- “I will not let anyone walk through my mind with their dirty feets”. Bill Newman also asserted that “minds certainly are like parachutes, they only function when they are open”. Indeed, an open mind is most sensitive to even the faintest footprint of opportunities, rather than lingering within the confine of self-pity. Live Ready! How ready are we, for the opportunities we crave for? The truth is, opportunities are right there on each step of the stairs. As we build on our abilities, we lay a stronger foundation for our capabilities. Learn something new each day! “In a time of drastic change, it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exist”. -Eric Hoffer “The illiterates of the 21st century will not be those who cannot read and write but those who cannot learn, unlearn and relearn.”-Alvin Toffler Carry people along Imagine a life where you have the whole world to yourself, just you with nobody else. No one to share the wealth with, or the joy, peace, and love – if there will even be any… As we go through the steps on these stairs of 2018, let’s remember that we all need each other, regardless of the ‘buts’. Therefore, we need not get too serious with life that we forget to put a smile on a face each day in this new phase. We need not push ourselves off the stairs, for everyone has a pace, a lane and a destination which is the beauty of life. [bctt tweet=”It’s not how high you climb, but how many people you are prepared to take with you” username=”SheLeadsAfrica”] As you go through this stairs, remember, taking the wrong steps will never get you the right result. Just Live the change you desire! Start now! Start right! Live ready! You may not have silver to deliver, but you sure do have love and care to share. Cheers! To this new dawn If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Morolake Ogunbeku-Bello: I started selling shea butter locally before getting international buyers
Originally trained at Obafemi Awolowo University, Ile Ife, Nigeria as a physiotherapist, the foray of Morolake Ogunbeku-Bello into business was needless to say, a daunting task. Marrying her background in the medical profession with growing up in Nigeria, Morolake was well positioned to acknowledge the importance of Ori (African shea butter), a viable product used extensively in Nigeria. But she went further, after various works of research and training, to reinvent this product. She calls her brand the Ori-Ewa Shea butter In this exclusive interview, she talks about her journey so far and why every home should have Ori-Ewa shea. Her story is inspiring as much as it is challenging. Happy reading. Tell us briefly about your brand, Ori-Ewa shea butter. Ori-Ewa shea is an indispensable companion and every home must have one. This is because from our head (hair) to the toes (foot), shea butter is very useful. Apart from preventing hair breakage and promoting hair growth, it’s effect on joint pain and inflammation is magical. In addition, here are a few of its other benefits/uses: Good for rough/dry skin, skin rashes, and a peeling skin It helps to heal small skin wounds, sunburn; It can also remove blemishes and wrinkles. On the whole, Ori-Ewa shea makes the skin healthy, and can even prevent stretch marks during pregnancy. How did you start the Ori-Ewa brand? The business idea came when I was looking for something to do outside the medical field where I was originally trained. I have always wanted to be an exporter. So the search began and then I came across non-oil products and shea butter happens to be one of them. I did an extensive research on how to start, by training and joining an international association on shea butter. I also joined a cooperative here in Nigeria to know more about the product and for proper training because shea butter is more than what we see on the street and most especially when you’re looking at the export side of the business. After this, I went for the international conference of Global Shea Alliance (GSA) in the Benin Republic and several other conferences organized by USAID, NEXTT, NEPC etc. Indeed, the startup capital is not quite much, but the cost of training, as well as conferences, is quite high. Although some are free, becoming a member of the cooperative and international body is not. What inspired you to start it? Like I said earlier, I got into the business because I was looking for a source of extra income and export happened to be my target. I needed to start small. I was counseled to start selling locally before getting international offers and buyers. That was how I started shea butter formulations and packaging; packing them in small plastic containers based on the training I have had. [bctt tweet=” I got into the business because I was looking for a source of extra income ” username=”SheLeadsAfrica”] What and what obstacles stood in your way when you started and how did you overcome them? As for me, I don’t see obstacles. Rather, I see them as challenges and those things I need to work on. However, a major issue remains the quality and pricing; most people compare the price of Ori-Ewa shea butter to the shea butter they sell on the streets as well as in the local markets. Little do they know that the local ones are usually exposed to direct sunlight and dust making them dirty, thereby lowering their quality. Having said that, it’s important to emphasize that Ori-Ewa Shea is pure, clean and packed under good hygienic conditions. As a result, you will surely get value for your money on any pack of Ori-Ewa shea butter bought. [bctt tweet=” I don’t see obstacles, rather, I see them as challenges” username=”SheLeadsAfrica”] What makes your brand stand out in the market The Quality of our shea butter is top notch. Ori-Ewa Shea is unique just because the quality is not what you can find in any market in Nigeria today. It is Grade A, with an export quality that has all the healing properties intact. When it comes to our brand, quality takes the front seat. And that’s the major reason why our customers keep coming back. Compared to when you started, how large is your market right now and how do you hope to scale it? To the glory of God, I started in a very small way with 1kg, then 5kg, then 7kg and so on. At the moment I have buyers in different parts of the country and with God’s help, I have some of my products in the USA already, Texas to be precise. Right now, I’m seriously on the lookout for partnerships with international companies that make use of shea butter. Looking back, what are those two key qualities you think any budding entrepreneur must have? The two key words are; One, take that step (as in START). Two, DON’T GIVE UP (once you’ve taken that bold step, the next bolder step doesn’t quit, don’t stop, don’t give up, just keep moving). The reason is that life is all about risk taking and it’s better to fail as a brave woman and not as a coward who hasn’t tried anything. People would say “she actually tried even though she failed; she didn’t give up“. Remember the popular saying, quitters never win and winners never quit. Even the Bible says it that no one has put his hands on the plow and look back is fit for the kingdom of God. Just keep going, don’t stop. In addition to taking the bold step and being resilient, what other qualities do you think a budding entrepreneur must have? Share your thoughts here
10 ways to end a business year
In the course of the year, entrepreneurs can get consumed with loads of activities that it becomes difficult to keep track of all that’s happening. The end of the year is the time when most business activities wind down, therefore, it’s a good time to pause, take stock, plan and take a position for the year ahead. Here are 10 things to do to make that happen: 1. Review your financial statements (balance sheet, cash flow, income statement) and prepare tax returns. You need to know: If your business is profitable How profitable your business is Where all the money that passed through your business in the year was spent How much the business owns How much the business owes Exemptions you can get on taxes 2. Review business expenses. Its important business expenses are directly linked to the bottom line of the business. 3. Compare financials from the year before to that of the current year. Pay attention to any rise or drop in figures, investigate reasons for them. 4. If you have made a very good profit for the year, this would be a good time to consider buying or replacing any equipment that will directly result in increased revenue. 5. Reconcile your goals for the year with your achievements; take note of goals you could not achieve. Also, be careful not to discard these goals instead try to find out why you were unable to, and devise new ways to go about achieving them. 6. List and celebrate major accomplishments, you can share with your staff, this should motivate them and make them emotionally invested in your business. 7. Reward your employees and customers, it does not have to be much, could be in form of bonuses, gifts, personal notes… Also get in touch with your vendors/suppliers and inform them of any change in the business that might affect them. 8. Pay attention to your numbers; identify your metrics, this varies from business to business – website analytics, the source of customers, customer growth rate, customer return rate/retention, subscriber list, downloads, number of monthly orders e.t.c. Identify patterns of growth in such areas, trace down these patterns to identify much bigger opportunities and devise ways to multiply effects of these patterns. 9. Review your systems, operations, and processes. This is a good time to review and update (if required) contracts, license agreements, and technology, Identify your strengths and work on your weaknesses. 10. Create a vision for the coming year, based on this vision, set goals, write down your action plan and ways you intend to implement these plans. Hope these tips help you end the year with sufficient knowledge of your business even as you prepare and position yourself for growth and opportunities in the coming year. How are you wrapping up the business year? Share your ideas with us here.