6 low-cost ways to thank your customers this festive season
What better time to thank your customers than the festive season. After all, they’re the ones keeping your business up and running. Children wait in anticipation for Christmas ‘cos they know candy is coming their way. For parents, it’s family time. Customers, on the other hand, look forward to getting something as a reward for their loyalty and service. Wouldn’t it be nice to have someone thank you for your patronage? Imagine you go to refuel your tank and just before you leave, you’re handed a hamper or a ‘thank you’ card. How would you feel? I bet you’ll want to come back again. Why? They recognize and appreciate you. After all, isn’t that what we all want? Now you get the picture, imagine the excitement and love your customers will feel when you thank them. Remember, little acts of kindness goes a long way. [bctt tweet=”Your customers are the lifeblood of your business” username=”SheLeadsAfrica”] Happy customers equal loyal customers.Your customers are your central focus, and without them, you wouldn’t exist! Simply put, your customers are the lifeblood of your business. It’s important you take care of them. Whether you operate a large business, an SME, or a start-up business, there’re ways you can still thank your customers. In this article, I’ll share with you ways you can thank your customers even with a tight budget. The festive season is all about giving and receiving. Here are some ways you can thank your customers this festive season: Thank You Note Contrary to the belief that ‘thank you’ notes are old-fashioned and out-dated, it’s still as effective as ever. It adds some personal touch. This Christmas, go out of your way and write a thank you note to a customer. A simple note like: Dear Chris, The entire team of She Leads Africa would like to thank you for your loyalty and support throughout the year. We look forward to a great and awesome time next year. Sincerely, She Leads Africa. Points to remember when writing a ‘thank you’ note: Include personal greetings along with the customer’s name Be clear about why you’re thanking them (loyal service, purchase of a product or simply referring a friend to you) Leave your business card out, remember, it’s about them and not you This isn’t the time to talk about special promotions; focus on thanking the customer for his business. Help Scout offers tips on how to write a killer customer thank-you note. Give them a treat Who doesn’t like a holiday treat? Looking for a way to thank your customers without having to empty your bank account? Give them a treat. I don’t mean a fancy treat though. You could bake some homemade cookies or get some ‘small chops’ for them. Everyone likes freebies, and the holiday season is all about giving and receiving. Send them freebies like their favorite playlist, a ticket to see a movie, coupons, their favorite bottle of wine, customized mug, hamper, shirt or notebook, or offer a free month of service the following year. It’s the thought that matters. After all, customers want to feel loved and appreciated. Help customers learn something new Christmas is a wonderful time to hold events, especially if you want to attract prospects and loyal customers to your business. Customers need to feel that you care about them, that you’re interested in them acquiring more knowledge about your product. It doesn’t have to be an elaborate event. Are you a makeup artist? You can hold regular events or organize free training for your customers. Invite an expert to talk about ‘how to contour your face’ or how to draw your eyebrows. Do you bake? You could host a training session where you teach them baking tips to spice up their Christmas celebration. Are you a content marketer? Offer free coaching services on writing killer contents. You could also host a free webinar or create an eBook, something to boost their knowledge and add to their skill. The more educated they become, the more they’ll appreciate your product. Give your customers a special feature A little spotlight wouldn’t hurt. This Christmas, go out of your way and thank your loyal customers. The idea is to make them feel valued and special and to feel a sense of pride in doing business with you. So yes, put them in the spotlight. You could decide to write a blog post dedicated to the customer, or include a shout out to them in your email newsletter or on social media. Post their picture on your page, write a bio or a case study. [bctt tweet=”Surprise a highly engaged customer with a free product and just watch their reaction” username=”SheLeadsAfrica”] “Wow” one customer Didn’t see that coming? I know. Want to say ‘thank you’? Pick one customer that really stands out – one who’s purchased several of your products and give a delightful customer service experience. The idea is to surprise a highly engaged customer with a free product just to watch their reaction. Host a Customer appreciation day While this might not be part of your plan this Christmas, you can opt to host a customer appreciation day. We all know what it feels like to be appreciated. It makes us feel valued, to think that the other person noticed your good work. It’s the same for your customers. While they may not make it clear to you, they want to feel like you see all they do to promote your brand. Depending on your budget you could decide a dine at a banquet hall, a fancy restaurant, at the park or even your house. Get your customers trooping in! They’ll remember your hospitality and generosity. Remember, it’s the thought that counts. Having your customers in mind and going out of your way to show it speaks volumes. It improves customer satisfaction, plus, people get to know about your company through word
How Business Owners Can Win This Black Friday
Who’s ready for Black Friday? The annual shopping event is right around the corner, and this is the time of the year when we hear of consumers, especially in the United States literally running over each other to get a deal on TVs, iPads, toys and more! Even in Nigeria, e-commerce giants like Jumia are running mega Black Friday deals on electronics, fashion, beauty and more! For business owners, Black Friday the perfect time to target the average millennial woman who wants to shop for her loved ones conveniently, slay effortlessly and save responsibly. Most especially for retail businesses, Black Friday marks the start of the holiday shopping season. Here are the top things to consider while promoting your business in order to exceed your sales target for the festive season and beyond: Customer Information is Key Information about your customers is a major key – (like DJ Khaled says) and there is no exception to this. It is important to keep a record of your bio-data and contact information, except payment. This method makes it easier to interact with your customers and disseminate promotional materials. Stock Count and Inventory Every business’ goal is to maximize sales during the festive season, by offering a wide variety of products and services, It is specifically important for businesses to have a record of sold, discounted items, stock in storage, returns, and damages. The ability to keep good records also makes it easy to restock products that are down in numbers. Receipts It is critical to paint an impression of professionalism, this can be achieved by issuing receipts of purchase to customers. The option for e-receipts is appealing to a lot of millennials especially those who care about the environment. This option also makes it easy to track returns, refunds or exchanges even when a customer loses their paper receipt. It is also a more affordable option for the business owner. Loyalty Programs Loyalty reward programs help bring customers back to purchase more from you, and the chance to retain their points. Instead of giving out products for reaching certain values, it lets consumers also choose store credit, which clearly means they’re going to keep coming back for more. There are many technology platforms in Nigeria that provide these benefits to their clients such as Cloud-based Point-Of-Sale software CerveApp, Payment Processors Pay-Stack, and, online e-commerce solution FrontDesk.ng, all reliable technology platforms for small business owners. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
South Africa’s Digital Womxnist – Owethu Makhathini
Owethu is beyond a force to be reckoned with. This incredible Google Certified genius is taking over the digital sphere by holding workshops and talks across the country through her consultancy, Makhathini Media – which provides innovative ways to show young women how they can advance their careers using digital marketing. Owethu created her platform to upskill young business-minded women and show others how you can liberate women through social media. Let’s take a look at Owethu’s journey on how she is making a difference in empowering women while making her mark in the digital industry. Tell us more about Makhathini Media? Makhathini Media is a creative consultancy that specializes in offering tailored digital marketing and ICT training. We tailor the content depending on the needs of the client, not just for young people but for large corporates and government parastatals. We have a long way to go in terms of digital literacy. I want to ultimately be in a position to fund creative projects, upskill people in digital skills, facilitate networking events and help big brands and businesses create compelling, perception-shifting work. What projects do you have up your sleeve? I have 2 very special projects coming up and I couldn’t be more excited! One ties into the focus of the business which is the training aspect while the other ties into the secondary goal of the business which is creating a community underpinned by the restorative power of sisterhood. We hope to create networks of women who inspire, uplift and collaborate with each other. 2018 is going to an exciting year for Makhathini Media! The media industry has predominantly been male-dominated. How do you navigate this reality as a woman and leader in the digital industry? If we are being honest, most industries are male-dominated. Patriarchy is maintained and is a tool of capitalism, that much is inescapable. I am fortunate that in the digital marketing space, one has the power to create a platform that can exist to challenge mainstream ideas. Business is ruthless and as a young, black woman there are additional challenges we face to get into the room and be taken seriously, never mind having a seat at the table. As a businesswoman, you have to be able to stand in your truth and create an ecosystem of women that look like you to collaborate and make money with. There definitely is strength in numbers. [bctt tweet=”Young women are the most receptive to skills training- @owethumack ” username=”SheLeadsAfrica”] How has the process and reception of educating the youth on the digital sphere been? Young women are the most receptive to skills training. They are often the ones that already have small-scale businesses running from home who just need a boost of knowledge. I have had mostly young women come up to me after my sessions to share their stories or to thank me for showing them that someone as young as them has found a niche and is making a business around it. The project I am initiating in 2018 will attend to the needs of the young women who have attended one of my sessions. There is a need that must be met and I feel that I am the perfect position to facilitate it. It is very humbling, inspiring and truthfully, it is what keeps me going when I feel overwhelmed. Can digital marketing play a role in liberating women, especially in South Africa? Firstly, the internet is a borderless place, we are able to share ideas across the world in a matter of moments. This means that even if you feel isolated in your geographical area, you can find a community of like-minded individuals by simply searching for those people online. Secondly, the information shared online can make people aware of the organizations that exist to help women out of situations where they feel helpless. Thirdly, digital marketing is a business opportunity. If a woman is being financially abused, she is able to run a small business through WhatsApp or social media, therefore getting practical help. [bctt tweet=”The internet is a borderless place & digital marketing is a business opportunity” – @owethumack username=”SheLeadsAfrica”] As a mentor to other women, who do you go to for inspiration and why? My great-grandmother, grandmothers, and my mother. Outside of my family, I look up to the Knowles sisters, Oprah Winfrey, Nunu Ntshingila, Zodwa Khumalo, Khanyi Dhlomo and Bonang Matheba. I grew up in a matriarchal family with women who were equally strong and soft. They provided a firm foundation that I have built my version of womanhood on. The women in my family are not too different from women around the world. We are resilient because we must be. We are people who can get things done without disregarding our empathy. What advice would you give to someone who wants to get into your line of work? I would say take yourself on as a project. Critically assess where you fall short, unpack the ways you dishonor yourself and show yourself grace. As women, we are socialized to constantly give and made to feel selfish when we finally erect boundaries. Make sure you have boundaries and a standard for your life, don’t ever compromise yourself for the comfort of another because you aren’t giving from a place of love but from a place of obligation which leads down a path of resentment. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Peace & Joyce: Social Media Helps Achieve Digital Marketing Goals
22-year old Peace Itimi and 26-year old Joyce Imiegha are the co-founders of Rene Digital Hub, a Digital Marketing and Creative Agency which helps businesses grow, using solutions such as Social Media Marketing, PPC, Visual Branding and Web Design. While Joyce is a serial entrepreneur with experience working in several industries, including PR and Entertainment; Peace, on the other hand, is a Digital Marketing Guru who also works as a trainer in Google Digital Skills for Africa Program, and has trained over 2000 people. At Rene, Peace leads the Digital Marketing team while Joyce heads Business Development. What inspired your decision to start Rene Digital Hub? Joyce: We wanted to solve marketing problems for people. Digital marketing wasn’t as saturated when we started, so it was a relevant reason to start a company that would cater to the needs of individuals and brands seeking to expand their businesses in the digital sphere. Peace: As Joyce rightly said, we started Rene because we wanted to use digital marketing solutions to help businesses grow. We realized that there was (and still is) a huge digital divide between businesses and their customers; a lot of people are using the internet and social media for personal purposes, people practically live online these days, yet businesses and brands are not using the opportunity efficiently. How has social media been able to help increase your productivity? Joyce: Social media is the major core of digital marketing; it keeps booming with lots of people (users), activities, trends, controversies etc, and this in turn serves as an avenue for us as marketers to understand people more (their needs, likes, dislikes, fantasies etc). Social media has and keeps helping people achieve their digital marketing goals on a daily basis. Peace: That is very true, and for Rene Particularly, social media has been one of our biggest client acquisition sources. We get lots of inquiries and clients on Instagram and Twitter. What key factors do you consider for small brands to help improve their digital footprints online? Joyce: Unique identity, Content, Consistency, Great Customer Care and Creativity Peace: Definitely! Consistency and Great Customer Experience would make any brand stand out and help convert first time customers to retainers. [bctt tweet=”Entrepreneurship is not an easy or rosy path – Peace Itimi” username=”SheLeadsAfrica”] Apart from social media, are there any online methods that can be beneficial for small businesses? Joyce: Yes there are numerous channels small businesses can also utilize. Email marketing is great, there is also Contextual advertising, Public Relations, Influencer marketing and so on. Peace: I particularly like PPC (Pay Per Click advertising). It is a bit more cost intensive than social media but with the right targeting, it can greatly affect a brand’s awareness and ROI. What are some of the things that are likely to change in the digital marketing industry in the next few years? And what impact would it have on small businesses? Joyce: Automation. Automation can be defined as the technology by which a process or procedure is performed without human assistance. Automation is definitely going to change the modus operandi in our industry in the not-so-distant future, and we are steadfast in gearing towards it. With automation comes the need for less human resources, and this means most people might become jobless if their job operations get successfully replaced with automation. What’s your perfect one – line statement for young females trying to build a brand via social media? Joyce: Whatever you do, always kill it! That’s all people really care about in your journey. Peace: Entrepreneurship is not an easy or rosy path, but with consistency and resilience, you can do it. How has social media helped you grow and build a positive brand image, personally and professionally? Let us know more here.
In conversation with creative agency JamJar about their website relaunch
JamJar was created in 2013 out of frustration with the way corporate and creative events were organised in Ghana. Many events felt poorly organised and were identical. As a result JamJars’ founding partner, Frances Quarcoopome, found the need to put her skills to work and provide the industry with a creative alternative. JamJar continues to be recognised for its innovative and forward thinking design concepts and exceptional event planning services. Their vision is to be the top African creative agency, fueled with passion, innovation and the desire to make every client happy. Tell us about Jam Jar JamJar is a creative agency dedicated to providing clients across Africa with innovative, affordable and locally relevant concepts in events, design and pr. You recently decided to rebrand and relaunch your website, why? Our website got hacked. Although this was unfortunate, we saw it as an opportunity to review the layout of our website and the elements which needed to improve; and making sure potential clients have all the information they need. Key steps to rebranding and relaunching a website Assess what you want to achieve/ goals Ensure that your website development team is on board and understands your vision Decide on your layout Create or gather all the relevant content Proof read it, and send it to your development team Launch a demo site to see how everything looks Eliminate any kinks Make any changes necessary and then you’re good to go. Why do organisations need to rebrand or relaunch? I think it’s really important for organisations to rebrand or relaunch because it gives them an opportunity to reach a new audience; and to also look at how far they’ve come, and to ensure that this is reflected in the company branding and website. Our main goal was to make it much easier for potential clients and partners to look through our portfolio and understand who we are as an agency. Hopefully creating a good enough impression that they want to hire us. What tips do you have for someone looking to relaunch their website? (1) Make sure you give yourself a deadline; (2) that your content is organized; (3) your images are high quality; (4) and remember to have fun. You need a team that can provide you with all the support to make those things come to life. Our A-team is Ronin Africa. They’ve supported us from the beginning; they understand our vision as JamJar and allow us to be creative. They are flexible and open to new ideas; therefore we can create something truly unique to JamJar. What goals do you aim to achieve through your website? With our new website we hope to reach new clients, particularly international clients. We also want to provide our existing clients with a reference point, and to use our blog to share knowledge and events. How has your new website positively impacted business? So far the website has allowed us to confidently market our services, knowing our product is represented clearly. Our plans are to expand to the rest of Africa in the next 5 years, and the website provides a great launch pad for accessing these markets. It also ensures that we keep ourselves dynamic and fresh. Website: jamjargh.com Instagram: @jamjargh Do you have an insightful story to share about your company rebrand/relaunch? Let us know here.
5 tips on how to handle difficult clients as a startup business owner
As someone in the business of cloth making and operating a business which is barely a year old, I have had to deal with some clients who are the human versions of ‘bitter pills’. If I did not absolutely love my business, I would have closed shop the first time a client made me cry. Yes cry. And I know that a lot of us as start-up business owners can actually relate (if you can’t, then I hail you). The good thing about having difficult clients, as a start-up business, is that they toughen you up. They teach you lessons and help you create boundaries and principles. Here are some tips that have helped me deal with difficult clients as a start-up business. 1. Understand your clients Your business will attract different personas with different values and backgrounds, and all of this will play a part in their business interaction with you. At your first meeting or consultation try getting a feel of your client, they are most likely there to try/ figure you out as well. Your first job for them might not turn out right, but the feeling they have around you might bring them back for a second try. 2. It is not worth the effort. I am talking about screaming. Sometimes I think the bane of the cloth making business is when styles are being referenced in pictures. When your client has made a request, which you then try your best to fulfill, it can be pretty frustrating when they begin to have an attitude. The worst is when the client says “this isn’t what I wanted”. Oh boy! There are so many sides to this particular story and so many ways this can go. But, despite the strong need to defend yourself and react in like manner, don’t. Yelling right back at them will solve nothing and frankly is not worth it. 3. An apology does not make you foolish Even if you are right, a riled up client is not going to listen to your explanation and definitely not to excuses. Apologise and apologise again. Eventually they will calm down (even if it takes days) and may realize their mistake. Don’t hold your breath though. 4. Agree to disagree. Sometimes we come across clients who seem to block out all explanations and suggestions. Agreeing with them in the moment will save you the headache. You can drive your point home, later, with facts. 5. Be honest no matter what It can be difficult sticking with the good side when your client acts like ‘the boss of the underworld’. But, I have had really annoying clients come back and say they appreciate my honesty. In spite of who your client is, compromising on morals is never the best route to take, for any business. P.S: Remember: your client is your boss! What are your top tips on how to handle difficult clients? Let us know here.
Ryteprint: The biggest print shop in West Africa
What is Ryteprint? Ryteprint is an online print ordering platform. Using an innovative, transparent and technology driven platform to enable individuals, micro, small, medium enterprises (MSMEs) and corporate organizations to buy: customised business printing, marketing materials, photo and digital art products. Products include; Business cards, Letterheads, Envelopes, Flyers, Brochures, Notebooks, Paper Bags, Invitation Cards, Wedding Stationery Customised Boxes, Posters, Roll up Banners, Stickers, Banners, Labels, Plan Prints, Canvas Prints, Wall Art, Photo book, Pop Up Stand and many more. How do you benefit organisations? The following reasons are why Ryteprint online platform should be of benefit to you or your organization Largest printed products offering in Nigeria and West Africa making us the biggest print shop in Nigeria and West Africa We pride ourselves in the quality of our products making everything we offer first rate, and as you can guess, we do not do sub-standard products. Thousands of design templates to enable you to order prints yourself (DIY) You will have access to our professional creative design professionals, without spending a fortune on fancy design agency fees. Excellent customer care service to enable you achieve your goal. Through advice, free file check and assistance to help make the process as smooth as possible. We will deliver to your doorstep. Customer satisfaction is very high on our list of priorities, we will work to make you happy. That is a promise. Why was Ryteprint created and what problem are you solving? Ryteprint was created to give individuals the opportunity to order print, customized marketing materials, photo and digital art products. We use a technology platform which turns what is usually a very stressful ordeal for individuals, small and medium enterprises and corporate organizations, into a simple straightforward process- with pricing transparency and delivery convenience. Ryteprint currently offers the widest range of printed products in the print industry in one place. Essentially making the platform a one stop shop for customized printed material. What type of organizations do you cater to? The platform enables individuals, micro, small, medium enterprises (MSMEs) and corporate organizations, to order printed products and customised marketing material. What type of products do you specialise in? Business cards Letterheads Envelopes Flyers Brochures Folded leaflets Notebooks Paper Bags Invitation Cards Wedding Stationery Customised Boxes Posters Roll up Banners Labels Stickers Banners Labels Plan Prints Canvas Prints Wall Art Photo book Pop Up Stand Portable display products Customised Clothing Promotional items, and many more. What locations can individuals and organizations order from? Individuals and organisations can order from their home or offices, and have the products delivered to their designated address- taking the hassle out of ordering print. Please describe the delivery process… You register on our platform; Identify the product you want to order on our product list; Select your product, decide to use our design templates or simply upload a ready design, or better still you can request for a customised design from our creative team. Once we receive the order, we will perform a file check to ensure the order is ready for print. We then produce the order with the very latest printing technology equipment. Then we have our logistics team arrange delivery to your preferred delivery address It is that simple, no hassle. Do clients have to pay for delivery? We are currently charging for delivery, but we might begin offering free delivery for orders above a certain amount at some point. How can people contact you? You can go on to our website www.ryteprint.com , and our hotline number for customer support is 07019109598 or 0700 7983 77468 Facebook: https://www.facebook.com/Ryteprint/ Instagram: https://www.instagram.com/ryteprint/ Twitter: https://twitter.com/RYTEPRINT Use the code: SLA5 for a 5% discount coupon!
Ayodotun Rotimi-Akinfenwa: Social Media Is My PR Machine
Ayodotun Rotimi-Akinfenwa is a Brand Manager turned Writer, Blogger, Brand/Social Media Consultant, Content creator, and founder of Lifestyle Hues; a fun, lifestyle and inspirational platform where she shares inspiring personality interviews/stories and today’s issues from a slightly eccentric perspective. She has built 8 years worth of experience in Brand Building, Strategy, and Events for international brands across Nigeria and parts of West Africa. Ayodotun holds a BSc in Mass Communication and MSc in Marketing from the University of Lagos. [bctt tweet=”Social Media Is My PR Machine – Ayodotun Rotimi-Akinfenwa” username=”SheLeadsAfrica”] What inspired your decision to start a lifestyle blog? I wanted to able to talk about and showcase matters I’m passionate about, which happened to be a myriad of things. I wanted to lend my voice to subjects like life and lifestyle choices, money, fashion, marriage, faith and more. I also wanted to curate material to add value to readers at all times. The material on the blog is guaranteed to inspire, motivate, inform, educate, remind or entertain readers. I conduct personal interviews with achievers from all walks of life. Blogging isn’t all I do though. I run an SME Brand consultancy to help small businesses build their brands from scratch; on social media, websites and offline. What are the three key things you consider while trying to promote your brand online? I remind myself at all times that Social Media is my PR Machine and every post, article or whatever I put out there, is a seed towards building my image and my credibility. Content Marketing is everything. [bctt tweet=”Content Marketing is everything” username=”SheLeadsAfrica”] How has social media helped to increase your productivity? It has generated inquiries towards the brand and consulting arm of my business. It is the mainstay of my blog’s promotional activities. A huge percentage of my readers have found me via social media What was the major social media campaign or experience which put you into the limelight? For my blog, I would say it was the Nathaniel Bassey interview that I conducted at the height of the Hallelujah Challenge. I wanted to tell his story to encourage people, he hasn’t always been in the spotlight, but had been hard at work for decades. The blog was inundated with so many visits that it shut down for some minutes and I had to work frantically with my website administrator to fix that. I’m just glad people were inspired. A lot of interviews have with people such as Timi Dakolo, Lanre Olusola, Lala Akindoju, Adenike Oyetunde etc, have drawn people to the site. On the social media consulting part, we are still evolving, as most of my clients are small businesses. I simply manage their social media and website content. How have you been able to cope with social media fraud? To be honest, I haven’t had any issue in that area because I always seek to put a face to the clients and prospects I meet on social media. I am not unaware that it has its dark side and I will urge everyone to embrace the verification checks provided by the different platforms like: phone number verifications on Facebook etc, 2-factor verification on Instagram etc. [bctt tweet=”The only way to go is up- Ayodotun Rotimi-Akinfenwa” username=”SheLeadsAfrica”] Apart from social media, are there any online methods you use for promotions? Just my website, for now, I also make time to contribute to more prominent platforms – blogs and sites to expand my horizon. How would you encourage young females who want to build a brand using social media? Social media is your PR Machine, be consistent with sharing your business story and adding value; the only way to go is up. How has social media helped you grow and build a positive brand image, personally and professionally? Let us know more here.
Increasing your target audience
Although there are countless ways of achieving business success, I will focus on one specific element. The process of increasing your target audience. This process requires regular and continuous management and review. Here are a few guidelines to grow your target audience as an organisation: Studying- as a foundation for increasing your target audience Knowledge of the current audience is essential as it will serve as a starting point for where you intend to be. The success of growing your target audience will be determined by your knowledge of the current audience. I like the way Peter Drucker put it by saying “what gets measured, gets managed”. Once you know, in terms of the services or products you provide, which one most people are interested in, and which one resonates the least with people, you will be able to set a clear target market strategy. It is important to find out why your audience does or does not have a specific preference. Build relationships not clients On the basis of what is known about the current audience, the focus must be on building relationships rather than clients. Establishing a meaningful relationship with the current audience will build their trust. It will be of great benefit to you to if once in a while you have a small chat, to review. This can be achieved by follow-up informal interviews . It is import to be able to show that you are not only concerned about what you receive from them, but also the quality you give to them. Be SMART in order to achieve results The difference between people who say something and the one’s who actually DO IT is one word, “action”. SMART (specific, measurable, achievable, and realistic and time bound) goals are essential in increasing your target audience. Position yourself for the intended targeted audience Look at what you are contributing now and ask yourself what will be needed, in order to achieve the intended target audience numbers? Like Serena Williams, you need to position yourself during the’ game’, in order to ensure that the intended target is achieved. Summary, By taking the above steps, you will be able to assess where you stand with your current target audience and which direction you ought to take. Do you have any tips on how to growing a target audience? Let us know here.
Salma Abdulai: Failure is part of succeeding
[bctt tweet=”Others will believe in you, if you believe in yourself” username=”SheLeadsAfrica”] Mrs. Salma Abdulai is the Chief Executive Officer of Unique Quality Product Enterprise. With a background in Agriculture Science from her senior high school level, she continued her education at the University for Development Studies where she studied Agriculture Technology and majored in Agricultural Economics and Extension. In addition to that, she has a postgraduate degree in MPhil Agricultural Economics from the same University. Salma Abdulai has 9 years of experience working on different projects with international non-profit organizations. She has extensive experience in the agriculture sector, particularly working with small scale rural farmers and women groups. The company is a reflection of her experience and passion for agriculture and social consciousness. Mrs. Abdulai is currently responsible for the overall management of the company and its day-to-day operations. “High influx of imported food products in the country is making local goods less competitive” You started your company in 2013; can you tell us what the first 6 months was like? The first 6 months were vague, even though the results to achieve were clear, the process was not very clear to me. It was all about planning on how to take off, where to get the necessary materials, how many women farmers should we support, what other equipment do we require? It felt like there were a lot of things to be done by one person. What support system and tools have helped you in the course of running your enterprise? We constituted an advisory board, which had diverse experiences in various fields to advise us on key decisions the enterprise took. This actually reduced the risk we faced against some of the actions we made. It also helped the business stay focused and concentrated on very important things in the midst of the limited resources. Attending networking events has brought the enterprise a lot of referrals in terms of market and financing. We weren’t able to attend all, but we made it a point to attend as many as possible. Social Media has become the most popular marketing and information tool; we use social media for marketing and sharing a lot of information on our product. I also got a lot of support from family in terms of resources and advice. What are some of the challenges facing the agricultural sector? High influx of imported food products in the country is making local goods less competitive. Inadequate funding because of the risk associated with this sector, adding the adverse effect of the impact of climate change in this sector is making it more difficult to get funding. Lack of implementation of government policies on agriculture. What do you think the government can do to improve the agricultural sector in Ghana? Make good policies to favour small business in the agribusiness sector, by developing and promoting policies that directly affect the growth of the sector. This can include cutting down on importation of food products, increase capacity of farmers to produce more and support businesses to absorb increased food surplus by adding value. Enhance institutions that directly deal with farmers with the necessary resources to do so. Create a favorable environment for small businesses to thrive. Also the government should strive to reduce bureaucracy in our public institutions. [bctt tweet=”Failure is part of succeeding” username=”SheLeadsAfrica”] Share with us the most valuable lesson you’ve learnt about yourself and others from your journey in life thus far? I have learnt to believe in myself. When I believe that I can do something, I end up doing it, even if I face a lot of challenges. Others believe in you if you believe in yourself. Failure is part of succeeding. It is not always the decision you have made that you will always succeed at, but believe me, if you fail, you become stronger and wiser. [bctt tweet=”I have learnt to believe in myself” username=”SheLeadsAfrica”] What three skills have helped you overtime in business? Time management, Routine planning of daily activities, patience. What’s the most courageous thing you have done? The most courageous thing I have done is reviving a cereal that went extinct in my area and getting women to produce it even when they did not have access to land. If you were to host few friends for lunch, what meal would you make with Fonio? I will prepare Fonio chicken salad for lunch and Fonio pudding for dessert. Are you in the agricultural business? How has your experience been thus far? If you’d like to share your story with She Leads Africa, let us know more about you and your story here.