Originally trained at Obafemi Awolowo University, Ile Ife, Nigeria as a physiotherapist, the foray of Morolake Ogunbeku-Bello into business was needless to say, a daunting task.
Marrying her background in the medical profession with growing up in Nigeria, Morolake was well positioned to acknowledge the importance of Ori (African shea butter), a viable product used extensively in Nigeria. But she went further, after various works of research and training, to reinvent this product. She calls her brand the Ori-Ewa Shea butter
In this exclusive interview, she talks about her journey so far and why every home should have Ori-Ewa shea. Her story is inspiring as much as it is challenging. Happy reading.
Tell us briefly about your brand, Ori-Ewa shea butter.
How did you start the Ori-Ewa brand?
The business idea came when I was looking for something to do outside the medical field where I was originally trained. I have always wanted to be an exporter. So the search began and then I came across non-oil products and shea butter happens to be one of them.
What inspired you to start it?
What and what obstacles stood in your way when you started and how did you overcome them?
As for me, I don’t see obstacles. Rather, I see them as challenges and those things I need to work on. However, a major issue remains the quality and pricing; most people compare the price of Ori-Ewa shea butter to the shea butter they sell on the streets as well as in the local markets.
Little do they know that the local ones are usually exposed to direct sunlight and dust making them dirty, thereby lowering their quality. Having said that, it’s important to emphasize that Ori-Ewa Shea is pure, clean and packed under good hygienic conditions.
As a result, you will surely get value for your money on any pack of Ori-Ewa shea butter bought.
I don't see obstacles, rather, I see them as challenges Click To Tweet
What makes your brand stand out in the market
The Quality of our shea butter is top notch. Ori-Ewa Shea is unique just because the quality is not what you can find in any market in Nigeria today. It is Grade A, with an export quality that has all the healing properties intact.
When it comes to our brand, quality takes the front seat. And that’s the major reason why our customers keep coming back.
Compared to when you started, how large is your market right now and how do you hope to scale it?
Looking back, what are those two key qualities you think any budding entrepreneur must have?