FCMB Commemorates World Women’s Entrepreneurship Day with Loan Facilities in Ogun State
This article is sponsored by the FCMB SheVentures proposition. FCMB SheVentures is empowering female entrepreneurs, helping them build their businesses, and improving the overall success rate of businesses owned or run by women. Please click here to learn more about how FCMB SheVentures can support you and your business. In commemoration of this year’s World Women’s Entrepreneurship Day, FCMB SheVentures in collaboration with the Office of the First Lady of Ogun State, has granted zero interest loan facilities to women business owners in Ogun State. Additionally, the beneficiaries received the opportunity to participate in capacity building initiatives, to ensure they scale up and become positive contributors to the growth and development of the Nigerian economy. At the presentation event which held on Thursday, November 19, 2020 in Abeokuta, the First Lady of Ogun State, Mrs. Bamidele Abiodun commended FCMB for its commitment to ensuring that female business owners are not left out in the success story of the Nigerian economy. Similarly, the Executive Director, Business Development, FCMB, Mrs. Bukola Smith assured the female entrepreneurs that they can count on FCMB’s continued support as they pursue the growth and profitable expansion of their businesses. Also present at the event were the Former Deputy Governor of Ogun State, Alhaja Salmot Badru; Former Speaker of the State House of Assembly and Commissioner for Trade and Investment, Mrs. Kikelomo Longe; the Iyalode of Yorubaland, Chief (Mrs.) Alaba Lawson; The Regional Director, FCMB South-West, Mr. Emanuel Comla; and Head, FCMB SheVentures, Mrs. Yetunde Moito.
3 Life-Changing Tips On How To Juggle Your Side Hustle And Full-Time Job From Dios Dlite Founder, Adebimpe Osanyintuyi
This feature article on Adebimpe Osanyintuyi is sponsored by the First City Monument Bank (FCMB) SheVentures proposition. FCMB SheVentures is empowering female entrepreneurs, helping them build their businesses, and improving the overall success rate of businesses owned or run by women. Please click here to learn more about how FCMB SheVentures can support you and your business. If there is anything Adebimpe cares about intensely, it is business- talking about it, running it and growing it. The normally introverted business founder comes to life when she is asked about her experience as a business owner or about healthy mouth-watering treats. Adebimpe Osanyintuyi is the founder and CEO of Dios Dlite– a healthy food company with outlets in Lagos, Nigeria. Dios Dlite’s products include healthy yogurts, salads, sandwiches, fresh juices, and so much more. Before leaving the corporate world in 2018, she worked in marketing and branding for companies like GlaxoSmithKline and Nutricima Limited. In this article, she shares her wealth of experience with Dios Dlite and gives valuable tips on how to manage a demanding business and a full-time job amongst other things. Hungry? Check out these delicious treats from Dios Dlite, sis! What inspired you to start your Dios Dlite? Starting the business was not out of a financial need because when I started Dios Dlite in 2015 I had a great corporate job. I ran the business for three years before I decided to resign in July 2018. I have a sweet tooth so I wanted to have healthy alternatives for all the sweet things I enjoy. Most times, when we think of healthy food, what comes to mind is boring food- food that doesn’t look or taste nice. I wasn’t going to settle for that. Frozen yogurt appealed to me because it is a healthy alternative for ice cream which is delicious but has way too many calories. So I started with frozen yogurt and we kept to that for over a year. It was going well but along the line, our customers started requesting fresh yogurt. They wanted to be able to take it to their homes and not have it melt or spoil. So we decided to cater to this and along the way, we were getting helpful feedback from our customers. You mentioned that you were working a corporate job when you started Dios Dlite, how were you able to manage both commitments? The processes I put in place made it easy for me to manage both. On some days I was too tired from work to stop by the store and see what was going on. Other times, the outlet may have closed before I am done with my work for the day. Some of the major things I did to manage this was: Invest in software– One major thing that helped was sales-tracking software. With this software, my staff would punch in their sales and I could easily look at the numbers. I could see which products were slow and which products were doing well. That software helped me to have a hold on what was going on in the store without necessarily being there. To learn more about Adebimpe’s journey, read the rest of this article on the FCMB Business Zone.
FCMB Supports Women Led Businesses With The She-Ventures Program
This article is sponsored by the FCMB SheVentures proposition. FCMB SheVentures is empowering female entrepreneurs, helping them build their businesses, and improving the overall success rate of businesses owned or run by women. Please click here to learn more about how FCMB SheVentures can support you and your business. We’ve seen time and time again that we are only going to be able to move forward as a community, if we all use our skills and talents to support each other. Over the past three months, several incredible women served as mentors for the FCMB SheVentures Program. These experts shared, connected, and bonded with the fourth cohort of this mentorship program supporting women-led businesses in Nigeria. Some of the feedback from the mentees, shows how impactful this program was to entrepreneurs across Nigeria. To learn more about how SheVentures supports the growth and aspirations of Nigerian women in business, visit www.fcmb.com/she-ventures.
Want to do business with the United States from Africa? DO NOT MISS THIS VIRTUAL SUMMIT
Over the years, the United States Government has funded a number of agencies and platforms to support African companies to do business with both the U.S. government itself and with the U.S. private sector. To provide more clarity on ways in which the U.S. can assist in growing African businesses and entrepreneurs through trade, investment, and technical assistance, Africa.com is organising a one-day Virtual Summit – if you are a Motherland Mogul looking to expand your business into the United States, this is not the one to miss! This Virtual Summit will bring thousands of c-suite executives and decision-makers of African businesses together with high ranking U.S Government and business officials. It will be held on Wednesday the 14th of October 2020 with the following panel sessions: Register for The Virtual Summit Here Panel 1: View From The Very Top The Summit kicks off with keynote remarks by the highest-ranking U.S. government official responsible for relations with Africa, U.S. Assistant Secretary of State for African Affairs, The Honorable Tibor Nagy. Then, the Chairman of the U.S. President’s Advisory Council on Doing Business in Africa (President and CEO of GE Africa) Farid Fezoua, will deliver keynote remarks from the private sector perspective. Panel 2: Hear It From The Agency Heads A panel discussion featuring the Chief Operating Officer of Prosper Africa, a new U.S. government initiative that brings together the resources of over 17 U.S. Government agencies to connect the U.S. and African businesses with new buyers, suppliers, and investment opportunities. Joining this panel are the ‘Africa heads’ of some of the key U.S. Government agencies that do business with Africa, including the International Development Finance Corporation (formerly OPIC); The Export/Import Bank; USAID; and the U.S. Africa Development Foundation. Panel 3: Hear It From African Business Heads The third portion of the summit is a panel of very senior African business leaders who have done business with the U.S., who will provide their perspectives on their experiences and guidance to those who seek to follow their footsteps. Panel 4: Views From Ambassadors Country-by-Country The fourth portion of the summit is a panel of U.S. Ambassadors to several key African countries who will speak about the resources available specifically in their markets to support African businesses. This event is free so don’t miss this opportunity to take your business international! Register for The Virtual Summit Here
“I LEFT THE USA TO PURSUE MY PASSION IN NIGERIA.” MEET UGOCHI NWOSU, FOUNDER OF RELIANCE CLINICS
Not everyone owns up to their purpose especially when it takes you from one continent to another. Ugochi left the United States to pursue purpose in Nigeria. Ugochi is the founder of Reliance Clinics. She’ll be sharing insights into her life as a medical practitioner, health tips, the numerous challenges she faced and how she was able to overcome them. Who is Ugochi Nwosu? I was born in Nigeria and lived there until I was 7 before my family immigrated to the United States. That was where I did all my schooling. After my undergraduate degree, I did my residency training in the States also until I returned back to Nigeria in 2019. This kick-started my goal to start a business that provided quality private healthcare services. What are you passionate about? Healthcare! I really want to live in a world where everyone has full access to adequate healthcare. In Nigeria, the rate at which people in their early 40s and 50s die is really alarming. All of these can be avoided. I just want to help people live healthy and productive lives where they get to see their grandchildren and even great-grandchildren. Although this would be beautiful, it’s not easy. If people want to live till their late 80s, it starts from now. So, I want to keep educating people about this. What ignited the spark to start Reliance Clinics? For me, the inclination to work in healthcare came since my undergraduate studies. I learnt about the possible challenges, the requirements and mapped out the areas to make an impact. It was important to be properly grounded in what I was planning to do to avoid making any silly mistakes. I also worked with a whole lot of NGOs to ensure I had a feel of what I was about getting myself into. I didn’t really plan to start a business for myself. The decision to do that came after I kept searching for an NGO to work with but couldn’t find any at that point. This made me start looking for other possible opportunities. During my residency training, I met people who were interested in digital healthcare services and connected with them. They encourage me to just do what I need to do because no one makes actual change by talking and observing. It was great for me because I didn’t see myself as someone that could take up that level of responsibility upon myself. The plan had always been to work for someone who was already doing the things I needed to do. That’s basically how the business came alive. How was the startup phase of your business? I’m not going to deny the fact that everything was new to me. Firstly, we had to scout for a suitable location, then we had to figure out a way to get supplies for the clinic and basically test these supplies yourself because everything had to be reliable 100%. For funding, I met the founders of a health insurance company during my residency training so things sort of worked out for me in the sense that they needed a trusted clinic that they could send patients to so they kind of gave me the initial funding for the clinic. What business challenges have you faced and how have those challenges shaped your mindset? One major challenge has been hiring and training staff. For those in healthcare, the quality of services offered has to be nothing but excellent. Most times, doctors, pharmacists, nurses etc expect some things to be done in some certain way based on what they’ve seen before or something which might not necessarily be the right thing. When you tell this category of people that there’s a standard that should be met and we’re not going to overlook that standard just because we’re operating in Nigeria, it turns into a situation where it feels like you’re telling them that they’re not properly trained or something so that was a major challenge for me. Another challenge we had, in the beginning, was dealing with patients and staff who were used to things being done in certain ways and then we do them in totally different ways. For instance, most patients that come to our clinic are used to being given so many drugs even for not so serious cases. When we give them just 1-2 drugs, they feel like we’re not treating them the right way or we don’t really care about their wellbeing which is why we’re given them little amounts of drugs and that’s not the situation at all. What have you learned so far from running this business? When it comes to hiring, you have to ensure that those people actually have the skills they claim to possess. It’s mandatory that you do. I’ve learnt over time that you have to be very intentional when deciding who to bring on board, how to evaluate their skills and how to train them so that from day 1, they can actually deliver. Ugochi is a participant in the High Growth Coaching Program 2020. Catch up on her business journey on Instagram, Facebook and Twitter.
“At the age of 12, I was already selling.” Meet Feligold Food and Spice owner, Felicia Ogumah
Felicia Ogumah is the brains and strength behind Feligold Food and Spices, a food company based in Warri, Delta State that began in October 2019. They package and sell food items like dry fish, crayfish, prawns, melons and local spices. Felicia’s business skill is something that has been cultivated since childhood. She says, “I grew up selling. At the age of 12, I was already selling. I think it is something that is a part of me. My friends tell me ” Feli there is nothing you can not sell. Even if they package stick and give you, you will sell.” This article covers Felicia’s experiences running Feligold food and spice and valuable lessons you can take away from it. Warning: Checking Felicia’s Facebook and Instagram page, will make you buy something. What is the inspiration behind Feligold Food and Spice? It, first of all, came as an insight, an inspiration from God. When I first started, it was something I really just wanted to do with everything that I have and am. God was stirring it in my heart to do it and so far it has been very profitable. God has been involved in the sourcing to get my products. I had no level of experience, I had no one putting me through, I did not go for any offline or even online training on Food and Spice. Divine connection came in. God was strategically connecting me to people. In fact, I am amazed! [bctt tweet=”If it is just crayfish you want to sell, put all your effort into selling that crayfish. Don’t jump into doing everything at once. Pick one thing and try to get the best out of it before moving to something else.” username=”SheLeadsAfrica”] How do you manage Feligold Food and Spice? For now, we ship to Benin, Enugu, Port Harcourt, Anambra. We have even shipped to a customer in Europe. That particular customer contacted me through Instagram. In fact, I get most of my customers online. The lockdown affected us because most of my clients are outside Delta State. When the roads were eventually opened, the cost of the way-bill was high. Doing business right now is not the way it was before the virus. I pray everything goes back to normal” [bctt tweet=”If you choose to do something, let it be something people identify you with because you are passionate about what you are doing.” username=”SheLeadsAfrica”] From her business experience with Feligold Food and Spice, Felicia has three major business tips. Have a good reason for starting your business. Don’t go into the food business only because you think it is something that must sell. Everybody is into food business now. You have to have a passion for it and know why you started. It is important to know your why! Be focused. If it is just crayfish you want to sell, put all your effort into selling that crayfish. Don’t jump into doing everything at once. Pick one thing and try to get the best out of it before moving to something else. Be known for something. Let people know you for something. If you choose to do something, let it be something people identify you with because you are passionate about what you are doing.
“My Goals Define Who I Am.” Meet Ayomiposi Ogunti, Founder of Ideabud
Your goals are the key to success in your career or your business. As you get closer to achieving your goals, the chances of truly finding yourself increase immensely because you’re constantly breaking barriers and getting to know who you truly are. “My goals define who I am!” Ayomiposi isn’t taking chances when it comes to achieving the impossible. She’s the founder of IdeaBud and is breaking boundaries in her business. Who is Ayomiposi Ogunti? I’ve lived in Lagos almost all my life till I went to the University Of Ilorin for my tertiary education. Before I started Ideabud, I had worked with two management consulting firms as a research analyst and a team lead for performance monitoring and evaluation. I did this for a while before deciding to start my own business. I’m really passionate about people’s development as regards their careers and personal growth. I’m also passionate about entrepreneurship and creativity. One thing about me is I get excited about new things. It could even be something old that’s done in a new and refreshing way. What ignited the spark to start IdeaBud? Deep down, I always wanted to help people bring their ideas to life. No matter how scary or tasking those ideas are. I just enjoy helping people out with whatever it could be. People would always say, “Ayomiposi has the answers!” After numerous conversations with top executives, colleagues, friends and the likes, I discovered that most people had brilliant ideas but couldn’t bring it to life. They were always stuck at the implementation stage. I saw a void and decided to fill it. The heart of IDEABUD is passion. Let’s track back a little since I started working with corporate organizations, I had always wanted to see people excel in their respective fields and businesses. Not everyone has the luxury of time to monitor a project from the startup phase until it gains ground and becomes something spectacular. This is where my passion comes in. What business challenges have you faced and how have those challenges shaped your mindset? Most businesses that operate in the field of consultation experience a very similar challenge which is getting clients. Without clients, a business cannot operate. You can discuss with clients over and over only for them to change their mind when you think the project is 95% ready to kick off. Another challenge I’ve faced is how to create content to drive IDEABUD. This might appear like a minor issue but it was a major stumbling block. The thing with consulting is you have to be careful how you project your content to your audience because it tends to become technical rather than relatable. It got to the point where I needed to take a step back and reevaluate the situation of my business and map out ways I could reach out to people better. It was during this evaluation stage I came across a guide from SheLeadsAfrica’s Facebook page about storytelling. It really helped me in so many ways. These challenges have helped Ideabud become a business that people can actually relate to. It put us on a path to being the best at what we do. What have you learned so far from running this business? I learnt at the early stage that establishing a standard operating procedure goes a really long way. This procedure has served as a guideline for me when dealing with clients, because, before then, I just dealt with clients as the spirit led. It really messed up a whole lot of things for me and the client. So, you should always have a standard operating procedure that helps you identify what needs to be done at specific points in time. Ayomiposi is a participant in the High Growth Coaching Program 2020. Catch up on her business journey on Instagram and LinkedIn.
“Your Skin Is A Priority” Meet Adi + Bolga Co-Founder Oluwaferanmi Ogundipe
If you meet Feranmi, you may wonder, “why does she love skincare so much? What is it about skincare that makes her tick?” Feranmi’s love for skincare stemmed from her personal battle with acne some years ago. During our conversation, she said, “I wasn’t one to have acne and at one point I had terrible acne and everyone was like “Feranmi, what is going on with your skin?” Struggling with acne or other skin conditions? Download the Adi + Bolga app to get skin care advice and solutions today! I remember walking into pharmacies to ask for a solution and they couldn’t quite give me guidance. I remember going back and asking a new friend that I just met because I saw that she had some insight into skincare and she said, “I think you have combination skin and you should get a gel cleanser.” I got the gel cleanser and just that small tip from her made my life so much easier. My co-founder and have had this type of experience so we said why don’t we just create something for skincare that will help people out?” “Your skin is a priority” Feranmi believes that skincare is a necessity for every person. That is one of the guiding ideas for the platform she and her co-founder are working tirelessly to create. However, she acknowledges that different reasons- a major one being money, keeps us from making our skincare a priority. Adi + Bolga plans to help out with this by creating a budget-friendly system for buying skincare products. As Feranmi said, “we are trying to see if we can help people pay in installments for some of the products because not everyone can afford to buy all of the products they need at once. This will really be for those who have serious problems with acne or other skin care conditions.” Adi + Bolga has just launched its platform, BARE to help you navigate the confusing chatter around skincare, particularly for black men and women anywhere in the world, through virtual consultations and accurate product matching to skin type and skin conditions. On their platform, you can get a skin analysis, product recommendations, and a clear plan on how to use them. Adi + Bolga is also the parent company of Bare the Community, an interactive online community for skincare lovers. On there, they share stunning skincare content and offer great advice and product recommendations for different skin types and conditions. What you can learn from Feranmi’s business experience Know your why: Your goal should be at the forefront of your mind. Be clear on your why. Know what you are in that space to do. This will guide the skills you decide to learn to run your business well. This will also guide the kind of strategies you put in place for your business. Listen to your customers: Sometimes, people reach out to us for product recommendations and the product we may want to recommend is not within their budget or easily accessible in their location. This lets us know how best we can serve our audience. It may now lead to questions like, do we look for cheaper or more accessible products to recommend? Do we contact the brand to find out if they can make their product accessible to our audience? Make your services clear: It is important to make your services clear and understandable to the people you are trying to serve. One of our main challenges is getting people to understand that our service is new. It is not common. We are introducing a new idea to the public and it is always a challenge getting them to understand what we do and why it is beneficial. Let’s say I develop a cream, that will be easy to sell because everybody understands what cream is and what cream should do. I can easily push that but a beauty tech platform is different. It is a very new idea so I need to make sure our services are clear. You can join the Adi+Bolga community by following Bare the Community on Twitter and Instagram. For more juicy skincare tips sign up for their newsletters.
“Pay Attention To What You Eat!” Meet Patience Bature, CEO Parkea Ventures
Most times, we can’t really determine what life has in store for us. Some people already know how the next few years of their lives would go but all of that could change with one experience. Patience is the CEO of Parkea ventures. She’s proud of how she’s been able to juggle life as a mother, wife and business owner. Who is Patience Bature? Watching my mum handle food-related businesses sparked my interest in business which grew as I got more involved. After school, my siblings and I had to assist her at the shop so there wasn’t any room for laziness. You always had to be engaged. So I’d say my childhood was really engaging! There was always something to do. Seeing the effects of years and years of hard work on my mum made me stop to think and reevaluate things. It gave me an idea, so I switched my focus towards general well-being and why we need to be intentional about the food we eat. What ignited the spark to start Parkea ventures? I needed to find the perfect cereal for my baby who was fast approaching the stage where he had to stop breastfeeding. I tried various products but none was able to keep him satisfied till the next morning. This pushed me to carry out research and I discovered something golden. I was able to create a formula that had numerous nutrients which were perfect for my baby. After making the switch to this formula, I noticed that he slept better. He didn’t wake up at intervals like he used to. I just had to recommend it to my friends who were also nursing mothers. Let’s just say it was a long chain of recommendations, my friends recommended me to other mothers and it went on and on until I could no longer produce at home. Even a doctor got to find out about the formula and requested for a batch. That was how the business itself started. What business challenges have you faced and how have those challenges shaped your mindset? My first challenge was moving from producing in my home to producing in an actual factory. It wasn’t easy getting used to that switch at all. Secondly, we had to approach a commercial factory for production and it’s been affecting our profit margin. The more we discover new products from the archer grain, the more the business grows which demands more from us and that could be tasking. Thirdly, it’s been difficult to get the necessary equipment that would help increase product range. This leads us to the last challenge which has been funding. It hasn’t been easy getting the funds for this business. I can see there’s a potential market for it. I just need to find creative ways to tap into it. I’ve been able to learn from all those challenges that it’s okay to fail and experience difficulties because that’s the only way to truly grow. I could work with smallholder farmers to fight the issue of scarcity which would protect me from various market factors. Giving up is not an option. What have you learned so far from running this business? Entrepreneurship is war but the customer is key. This means that everything should always revolve around your customers. This has helped me develop patience. I fully understand that life is filled with challenges and we just have to keep striving till we’re able to achieve all our set goals. How have you been able to balance life as a mother, a wife and a business owner It’s not been a very easy ride. The funny thing is I’ve always been into business. Till this day, I’ve never worked as a staff for anyone and I intend to keep it that way. The best part about this is I married a man who really understands my goals. He’s very supportive so it’s easy for me to handle all of these without any hassles. Patience is a participant in the High Growth Coaching Program 2020. Catch up on her business journey on Facebook.
“I Turned My Love For Food Into A Business” Meet Comfort Oluwasesan, CEO HealthyTreatIb
Anyone can achieve the unimaginable and that includes you! After battling with high blood pressure and depression, Comfort had to relearn everything she knew. She was determined to have a success story. Today, Comfort is the CEO of HealthyTreatIb, an HR consultant and also a visual artist. Who is Comfort Oluwasesan? While growing up, my parents felt I was going to study journalism or law because I always had my way with words. They didn’t know I had plans to study applied arts. I didn’t get their full support at first but eventually, they gave in because they knew I was really handy. I enjoyed getting things done with my hands so much. Geeting handy is just a piece of the iceberg. Another interesting fact about me is my love for food. I really love food! Yes, I admit I’m a foodie even my favourite TV programs are food shows. I can’t just get enough of it. This was where the passion for the business came from. I’m a very fun person and there’s really no dull moment around me. What ignited the spark to start HealthyTreatIb? Remember I said I love food? That didn’t do justice to how much I enjoy food. When it comes to everything related to food, I’m there! I could cook for hours without even realizing it. I just decided to go into it once and for all and help people enjoy what I enjoy when it comes to food. During the early stages of my marriage, it seemed like things were going bad. At some point, I was hypertensive, anxious and even went into depression. My blood pressure rose drastically. To be honest, I felt like I wasn’t going to survive it. This went on till I met a cardiologist who made me understand that I was only experiencing all of that because of stress. He emphasized the benefits of adopting a very healthy lifestyle. He went further to say how having a healthy meal plan, proper attention to the body and constant rest can help someone live without sickness and health problems. This was what made me start the restaurant. I wanted to create an avenue for people to be able to eat right! What would you say is the heart of your business? The drive for my business is the fact that I believe people should be able to eat healthy foods. Healthy eating doesn’t necessarily mean eating boring food. We always want to provide solutions to the problem of food. So the heart of the business is providing quality services for our clients anytime and any day. What business challenges have you faced and how have those challenges shaped your mindset? If anyone tells me that there’s a business that doesn’t have challenges I’d tell the person that I can fly because every business comes with its own challenges. When I started this business, it was a whole lot! It was not easy! At the early stage of my business, I once attended to this client who put me through hell. I had to spend hours convincing her that she had nothing to worry about. After the meal was eventually delivered, she practically insulted everything I had done. I really felt terrible. She compared me with someone who had already been in the business for years! I didn’t let that weigh me down. I evaluated my business and mapped out the things that were not working well and made sure I improved on them. What have you learned so far from running this business? I’ve learnt that consistency and patience are very key factors when it comes to business. There are days you make sales, there are days you don’t. On both days, you should ensure you do what you’re supposed to do. If you’re not consistent, people would forget you. For patience, Rome was not built in a day. You have to believe that as your business grows, things would definitely get better provided you keep doing all the things you need to do. Perseverance is also an important lesson I’ve learnt. You just have to keep going regardless. Comfort is a participant in the High Growth Coaching Program 2020. Catch up on her business journey on HealthyTreatIb,.