MOLPED FEATURE ON OMOWALE DAVID-ASHIRU: COUNTRY DIRECTOR, ANDELA
Molped sanitary pad is a product from Hayat Kimya Limited (manufacturers of Molfix diapers), and is a skin-friendly, ultra-soft, sanitary pad, designed to make young girls feel as comfortable, soft, and secure as they feel beside their best friends. Molped’s breathable layer keeps young women fresh, and it’s skin-friendly, cottony soft layer does not cause irritation. Molped sanitary pad is every girl’s best friend, helping them be more confident, and supporting them through their periods. Molped has partnered with She Leads Africa to highlight the beauty and importance of valuable female connections. About Omowale David-Ashiru Omowale David-Ashiru is the Country Director for Nigeria and Ghana as well as the Head of Africa Operations at Andela, a company that helps build distributed software engineering teams quickly and cost-effectively. Before joining Andela, Omowale’s professional career included a decade-long stint at Accenture, where she started as an Analyst and grew to become a seasoned Management Consultant, Business Process Re-engineering expert, Interim Human Resources Lead and a Certified Project Manager. During her time at Accenture, Omowale led complex and challenging projects at numerous strategic clients including the largest bank in Nigeria and West Africa (at the time) as well as a key financial regulatory organisation in Nigeria. In her role, she collaborated and worked with diverse and multicultural teams in various countries, including India, Singapore, Oman, and South Africa. After Accenture, she established and managed a maternity retail company for eight years. As part of the Youth enterprise drive of the Federal Government of Nigeria, her company was vetted and awarded a highly coveted entrepreneurial grant. The company also supported the community by partnering with a Not-for-Profit organisation, to employ secondary school graduates as part-time sales assistants with the aim of economically empowering them while assisting them to prepare for and gain entry into tertiary institutions. Omowale obtained a First Class B.Sc. in Economics from the University of Ibadan. She has won awards for leadership, academic excellence and theatre. She has a deep passion for inspiring people and has a mentoring circle for ladies. She is an avid reader and loves adventure. You can connect with Omowale on LinkedIn and Instagram. What does friendship mean to you? For me, there are two things that stand out when I think of friendship. The first is people who get me, which basically means that we think alike. For example, we could be looking at something and we just laugh because the same thought crossed our minds, at that same time. Friendship is also vulnerability, a friend is someone I can really be myself with. This is particularly difficult for me because I am not a vulnerable person by nature, so I have had two, maybe three friends including my sister, that I have ever been vulnerable with. Can you tell us of a time when any of your girlfriends connected you with a career or business opportunity? Actually, this is how I got into Andela, a connection from a friend of mine. So a friend of mine who was in Andela also, mentioned Andela to me, got my CV and basically connected me with the opportunity to work here. Can you tell us about a time when your friend (s) helped you through a difficult situation in your career? At some point, I was at a crossroads in my career and business. I was running my own business, and it had gotten to a point where I was considering either going back into the corporate space or just continuing my business. I had been considering this decision for about two years, when I had a conversation with my friend and she spoke about the issue from a different point of view. It was a lightbulb moment for me after that conversation, and I was able to make a decision. That decision eventually led me to being open to getting a corporate job, and I found myself in Andela. How many women do you have in your power circle, and why did you choose them? This is a very interesting question because interestingly enough, I actually have a power circle or more like a prayer circle actually, with three women. We talk together, we pray together and I am vulnerable with them. We meet every week for about two hours unfailingly, and we talk and pray through issues and decisions. Just like the earlier example I shared, I spoke with one of them about a decision I needed to make. I didn’t even give her the facts of the issue because I didn’t want her to be biased. After some time, she prayed for me and got back to me with some advice that gave me clarity. It’s an interesting story how I met them. Basically, my husband and I host a bible study course which we have been running for years now, with different sets of people. So these women and their husbands had been attending the bible study, and when it was time to start the life fellowship, we just picked ourselves because we had been together for years and had built an organic relationship. How do you think young women can network with other women to achieve career success? There’s a principle called the four degrees of separation which basically means that you’re four persons away from anybody else you want to meet in the world. What that means is that if I want to meet Obama today, there are four people between him and me. This means that everyone you meet is important and every opportunity to meet someone is a networking opportunity. So you shouldn’t be looking out for who in particular to network or a special opportunity to do so. Instead, simply look for more opportunities to meet people. Also, the more people you meet gives you a wider pool to choose from, and assign positions like a mentor, and an accountability partner to different ones. I have several instances of meeting people like this and how it has helped me. In summary,
Molped Feature on Chidinma Ekile: Award-Winning Musician
Molped sanitary pad is a product from Hayat Kimya Limited (manufacturers of Molfix diapers), and is a skin-friendly, ultra-soft, sanitary pad, designed to make young girls feel as comfortable, soft, and secure as they feel beside their best friends. Molped’s breathable layer keeps young women fresh, and it’s skin-friendly, cottony soft layer does not cause irritation. Molped sanitary pad is every girl’s best friend, helping them be more confident, and supporting them through their periods. Molped has partnered with She Leads Africa to highlight the beauty and importance of valuable female connections. About Chidinma Ekile Chidinma Ekile is a Nigerian singer and songwriter, popularly known by her stage name Chidinma. She worked as a business promoter in Lagos, prior to auditioning for the third season of Project Fame West Africa, in which she emerged as the winner in 2010. Following the release of the music video for her “Emi Ni Baller” single, she became the first female musician to peak at number 1 on the MTV Base Official Naija Top 10 chart. In 2011, she released her first solo single “Jankoliko” featuring Sound Sultan. Chidinma, her self-titled debut studio album, was released through the music platform Spinlet. It was supported by the singles “Jankoliko”, “Carry You Go”, “Kedike” and “Run Dia Mouth”. Chidinma won the “Best Female West African Act” category at the 2012 Kora Awards Considered one of the most loved and respected African female artistes, Chidinma is verified across ALL social media platforms. A responsible, classy and elegant woman, devoid of scandals, Chidinma has over the years comported herself in a ladylike manner, evolving from the girl next door to becoming a role model and mentor for several young girls across Africa. Chidinma recently signed an endorsement deal with the premium sanitary towel line, Molped, where she features in all Molped’sTV and radio commercials as the Face of the brand in Nigeria. She released a critically acclaimed joint EP with Africa’s foremost musician, Flavor. Chidinma is the founder of Nma Care Foundation, a non-governmental organization set up to cater to visually impaired children. You can connect with Chidinma on Instagram and Twitter. What does friendship mean to you? Friendship to me, means identifying the traits and characteristics you favour in people. It means that you accept them for who they are, recognize their flaws and help them improve on themselves. It also means being there for them as practically as you can. What advice or tips do you have for women trying to build a professional relationship with mentors? While learning from your mentor, it’s important that you make sure you never take their time, access and opportunities for granted. You should recognize and respect their boundaries. Also, always offer value, because a person’s gifts will make way for them. What skills or character traits have been most helpful to you in building your career? I definitely think it is treating the music business as just what it is; which is a business, something akin to a 9 to 5. I am deliberate about my actions, my team and I plan ahead. We also don’t compromise on our standards or the quality of relationships we cultivate. What advice do you have for women trying to build a career in the music industry? As much as I am still learning, I will humbly state that any woman willing to build a career in the entertainment industry, must be ready to work twice as hard as the guys. Make sure you pay more attention to details and cultivate quality relationships. Do you think it is important to have a mentor as a young woman trying to grow her career? Yes. However, I think that it is important that any woman takes very careful time to evaluate the person she is submitting herself to as a mentee. This is important, in order not to have a misrepresented view of the industry they are working in, and also not be taken undue advantage of. Since you are the Brand Ambassador of MOLPED, in what ways does the brand remind you about friends/friendship? Ok I need to actually share this with the world☺. Let’s start with how the features of the product remind me of friendship. It’s not just soft, but cottony soft with no nylon and wide wings and because of these features, it causes no irritation or leakage. Those are definitely qualities that I expect of a friend. For them to be soft and comforting, with us having minimal to no friction or fights. I know we might fight at times though, but not all the time you know, and of course she always keeps my business my business. In addition, the brand promotes friendship and girls being there for each other, and drawing inspiration from each other at all times. Do you have any words of advice for our Motherland Moguls, trying to be successful like you? Please ensure you are bringing value to the table. Develop your craft, hone it and guard it like a mother protects her baby. #MyGrowthSquad series is powered by Molped (@MolpedNigeria). Connect with them on Instagram, Facebook and Youtube. Sponsored Post
Molped Feature on Yasmin Belo-Osagie: Co-Founder, She Leads Africa
Molped sanitary pad is a product from Hayat Kimya Limited (manufacturers of Molfix diapers), and is a skin-friendly, ultra-soft, sanitary pad range, designed to make young girls feel as comfortable, soft, and secure as they feel beside their best friends. Molped’s breathable layer keeps young women fresh, and it’s skin-friendly, cottony soft layer does not cause irritation. Molped sanitary pad is every girl’s best friend, helping them be more confident, and supporting them through their periods. Molped has partnered with She Leads Africa to highlight the beauty and importance of valuable female connections. About Yasmin Belo-Osagie Yasmin Belo-Osagie is a co-founder of She Leads Africa and is one of the board of directors at FSDH Asset Management. She graduated Cum Laude from Princeton University with a bachelors degree in History and with a minor in Finance. Thereafter, she completed a culinary course at the renowned Le Cordon Bleu Paris, before getting her Masters in Business Administration from Stanford and JD from Harvard Law. Her career started as a business analyst at the prestigious Mckinsey & company, where she worked for two years on finance and consumer goods, in Nigeria, Togo, Ghana, Switzerland and Kenya. She then founded She Leads Africa in 2015 with Afua Osei and serves as the chief operating officer (coo). In 2018, she joined FSDH Asset Management as a director. You can connect with Yasmin on LinkedIn and Instagram. What does friendship mean to you? To me, friendship is really about support and what I would call co-upliftment. It’s having a group of people who are there for each other and think about ways to make themselves better. I also love to laugh, so I especially like being around people who are funny and make me laugh. When I talk about co-upliftment, I am not saying we have to text each other every single day. However, I find myself inspired and uplifted by my friends, just by observing the way they live their lives, and handle their careers, it drives me to want to succeed as well. Can you tell us of a time when any of your girlfriends connected you with a career or business opportunity? So this happens to me all the time. I find that my friends are constantly helping me out when I find myself in tight situations. I have an example from when I was doing some work for a client and I had made a mistake and was now running out of time. One of my friends came through and connected me with her husband who worked with us and helped me save the situation. Last year, I was trying to contact the singer Kandi Burruss for an event I was planning and a friend of mine connected me with her manager. Even beyond work, it’s the other million little things my friends do for me. With all that’s going on with me at work, I also needed to shop for my wedding dress. A friend of mine, knowing that I won’t be able to make the appointments, went and made them for me. Not only that, she took the time out of her workday and went with me to all my dress appointments. Is there a time when your friend(s) helped you through a difficult situation in your career? My time at graduate school was particularly difficult, because between lectures all day, working with my team at She Leads Africa and the time zone differences, I just had so much to do. There were definitely days when I was overwhelmed and just stayed in my room crying and questioning myself. During this time, my friends were a big source of encouragement to me regardless of the time I called them. They were particularly helpful, always checking in with me, reassuring me and allowing me just to complain whenever I wanted to. How many women do you have in your power circle, and why did you choose them? I would say I have a small circle of like 3 or 4 women including my sister and my cousin, and a slightly larger one of like 5 or 7 other people I have connected with, due to my relationship with my core circle. In choosing my friends, I really look for people with whom I share similar values. So one such instance is that I take my career very seriously, and so I look for people who take their careers very seriously as well. The women in my circle, have gone to some of the best schools, are at the top of their careers and work in the best companies. So when we are together, there are always conversations about our careers and what our next professional and financial moves are. Another thing I look out for is people who make me laugh. I love to laugh and I don’t take myself too seriously, so that’s something I really look for in my friends as well. I like to spend time with people who also love to laugh and don’t take themselves too seriously. I also like people who have some amazing character traits. So in choosing my friends, I like people who are kind, honest, have integrity and are thoughtful as well. Lastly, look I love having fun so most of my friends are people who love having fun as well. I believe that life is to be enjoyed, and when we go out, it should be lit. So I definitely like people who also like to enjoy life and have a good time. Basically, we work hard and play hard too. There’s a saying about how you’re the average of 5 people you interact with, and it’s so true in my case because if you look at my friends, you’ll better understand the kind of person I am. How do you think young women can network with other women to achieve career success? For networking, I believe in networking based on shared interests. So a book lover for example,
How To Position Yourself For The Job Market
Entering the workforce can be an exciting and daunting experience. To become part of the workforce, you’ve got to be tactical and intentional.
iCreate Africa, building skills for the next generation of Nigerian youths.
Held in one of the vibrant cities of Nigeria, Lagos, by iCreate Africa, the iCreate Skill Fest is Africa’s biggest skills competition with over 2,500 people gathered to experience 80 skilled candidates compete at the National finals. What went down at iCreate Skill Fest! The two- day event featured 14 skilled trades varying from Construction, Creative Art & fashion, Technology, Educational Training Conference, the iCreate Skills Awards, and lots more. Out of the contestants, 13 ladies competed in cooking, fashion, art, carpentry, barbing and more, of which Mojisola Akin-Ademola emerged the only female gold medalist and Champion (top in her category, fashion). As a way of curbing unemployment and empowering youth, the iCreate Skills competition is an innovative strategy designed to promote skills-trades professions amongst the youth as a means to bridge the skill gap, thereby boosting the economy. The iCreate Skill Fest partnered with GIZ SKYE, Robert Bosch Nigeria Limited, Sterling Bank Plc, AGR Ltd, Siemens Nigeria Ltd., The Fashion Academy Abuja, Trace, House of Tara, Industrial Training Fund (ITF), Society of Nigerian Artists, Soundcity, ULDA, Pedini, amongst many others. The iCreate Skills Fest 2019 champions! Emerging top in their category are, Ibraheem Ridwan (Carpentry), Christopher Olaniyi (Tiling), Miracle Olasoyin (robotics), Mojisola Akin-Ademola (Fashion), Ifedayo Emmanuel Bello (cooking), Emmanuel Abanobi (make-up), Kelvin Hassan (Barbing), Oluwaseun Akanbi (Electrical installations), Chima Solomon (plumbing), Leonard Manzo (automobile technology), Toheeb Ogunbiyi (Website development), Precious Audu (graphic design), Lot Madaki (leatherworks), and Oluwaseun Akinlo (Art). The Idea behind iCreate Africa The Founder/CEO iCreate Africa, Bright Jaja aims to use iCreate Africa to create five million jobs in five years. Bright Jaja aims to rebrand the general perception of skilled workers and place more importance on technical and vocational skills through the skills fest. iCreate Skills Fest is a platform that promotes skills excellence, showcases skills standards and careers, demonstrates benchmarks of excellence in teaching and learning and creates interest in public sector agencies and private organizations to invest in skills development. Winners of the iCreate Skills Fest 2019 receive technical training from various partners. The platform iCreate Africa has created for young female artisans, is paramount for gender equality and inclusive economic growth in the continent. After recording huge success last year by hosting 4 competitions across four regions, directly empowering 180 skill trade professionals with startup capital and equipment. iCreate Africa is creating a skills ecosystem and projecting skills in the mainstream, they are most convinced that the concept is a viable solution to curb youth unemployment and prepare the youth for the future of work. Skills are the future of Nigeria! iCreate Africa urges the public to invest in skills and target the next generation of Nigerian youths. These youths will power the economy, across the world. iCreate Africa,Skills change lives.
5 Career Lessons Sho Madjozi Taught Us In 2019
If you have not heard of Sho Madjozi, you must be living under a rock. This year, the 27-year-old proud Tsonga ambassador from Limpopo solidified her spot as an international superstar with hits like John Cena. While she’s been in the rap scene for barely 3 years, she’s found major success in a short time. This year, she won the Best New International Act category at the BET Awards, launched her first fashion collection in collaboration with Edgards, and got the world taking the #JohnCenaChallenge. After learning all we could about Sho Madjozi’s career, here are 5 lessons all Motherland Moguls can apply to accelerate their career growth. 1. Use your strengths Maya (Sho Madjozi’s legal name) has spent years honing and leveraging her writing skills to build a career for herself. Whether she’s doing screenplays, poetry or rap, she understands her core strength and has used that to explore career paths including journalism, performance poetry and rap. Develop your strengths and use them to build your career. When you bring something valuable to the table, you set yourself up for accelerated success. 2. Get involved in your community Sho Madjozi has always used her talents to try to shape or change the community around her. As a poet and journalist, she discussed racial identity and the effects of colonialism on the modern African. Now as a rapper, she promotes Tsonga culture and inspires young Africans to be proud of their roots. How does that apply to you when you get to the office in the new year? Plug into the issues of your company, clients, customers and see how your talents can change things. Your involvement keeps you visible and valuable. 3. Collaborate with strategic partners One major way Sho Madjozi accelerated her career growth this year was through her strategic partnership with Edgars. Through her collaboration with the retail brand, she launched her first clothing line at the same time as her album. To reach your career goals, it’s always easier and faster to get some help. Seek out strategic partners within your network that will help you reach your business goals. A great start is to find a mentor. 4. Know your worth In an interview with Africori, Sho Madjozi explains that African artists need to understand that they are very hot in the market right now and need to negotiate their value appropriately. Understanding the value of your skills and experiences is important to accelerate your career. 5. Bet on yourself The most important to take away from Sho Madjozi’s hustle this year is to bet on yourself. Sho Madjozi’s success in the past year has been with no label support. She has continuously taken chances and invested in herself. You must take swings and get out of your comfort zone to grow – volunteer to be team lead on a project, pitch that idea in your head, and start that side hustle! What lessons will you use to SLAY your career in 2020? SLAY Festival is coming to Joburg in 2020! GET YOUR EARLY BIRD TICKETS NOW
The Millionaire Housewife’s rules for every side hustler
Whether you are looking to make some extra income or start a business while working, side hustling is no small feat. You must learn to balance your commitments, stay consistent and grow while you’re at it. Temi Ajibewa, founder of The Millionaire Housewife Academy – an online platform that has helped over 5,000 women start their online businesses, shares her golden rules for side hustle success. Rule 1: Discover Your Passion Your passion could be an issue you feel strongly about or something you do effortlessly. Side hustles based on passion tend to be more sustainable because you are self-motivated to go on even when things get tough. If you are not sure what your passion is, here are 3 ways to get started: Look out for things you do well without incentives and recognition. Ask people who know you what they think you are passionate about. Consider problems people often ask you to solve because you find them easy to solve. Rule 2: Turn Your Passion into Profit Doing what you are passionate about is one thing. Knowing how to make money from your passion is a whole different ball game. Here are 5 basic steps I teach my clients to monetize their passion. 1. Find the problem your passion solves Your passion cannot bring you money unless it solves a specific human problem. For you to monetize your passion, you have to discover the hell your passion can get people out of. If you cannot find a hell, you might not have a monetizable passion. It is best as a hobby. 2. Find your money tribe The next step to monetizing your passion is finding people who are willing and able to spend money on solutions to their problems. These people are your money tribe. If you are not sure how to identify your money tribe, ask yourself this question – If I throw a concert, who will be first in line for tickets? 3. Turn your passion into a skill To have a passion valued by other people, you must be able to do it competitively well. When this happens, your passion becomes a skill. You can prune your passion by volunteering, learning through a mentor or taking online classes. 4. Create a product from your passion Your passion must become a product or service for you to make money from it. A great way to turn your passion into a product is by teaching people what you know for a fee. When I started to monetize The Millionaire Housewife Academy, I created e-books, DVDs and online classes to teach people what I knew about starting and growing an online business. I always recommend starting off with digital products because they are easier to maintain and become lifelong assets people all over the world can buy. People pay for products and services, not passions. 5. Promote your hustle You must shamelessly promote your passion if you want to make money from it. You can’t afford to be shy if you want your passion to be more than a hobby. If you are nervous, start off by promoting your hustle to people in your network. Price is only an issue where value is in dispute. Once people realize the value they’re getting from you, paying you becomes non-negotiable. It all starts with finding and monetizing your passion. Learn more about how to start a successful online side hustle at The Millionaire Housewife Academy.
6 Things You Missed From SLAY Festival 2019
Warning: This article might leave you with a lot of FOMO. SLAY Festival went down on September 28 in Motherland Mogul history as the one that brought more madness! While you can now enjoy the best of the festival with the SLAY Festival 2019 Digital Pass, there are a couple of IRL moments you might have missed. Here is a list of everything you missed from #SLAYFestival2019. Anita Brows shared her secrets to the perfect look with Maybelline NY No one could stop the makeup enthusiasts who wanted to see The Makeup Surgeon at work. Anita Brows shared her secrets to creating the perfect brows at the Maybelline Beauty Masterclass. All attendees went home with exclusive Maybelline NY gift bags. Google helped 50 Motherland Moguls shoot their shot with mentors What would you ask if you got a chance to have lunch with your role model? Women Will, a Google initiative, gave 50 women the chance to connect and get advice from women in leadership across industries. Talk about a networking opportunity that will change your life! The initiative also powered the Redesign Stage which brought in panelists like Akah Nnani, Fisayo Fosudo, Lola Masha, and Onyeche Tifashe. Jemima Osunde gave fans a little bit of herself with Lux Jemima Osunde came glowed up and hung out with her fans at the Lux Meet & Greet. Fans raved over the exclusive gift bags designed with Jemima’s face and free samples of Lux Even Complexion. Motherland Moguls secured the bag… literally Motherland Moguls got a headstart on their personal and professional finances. FSDH powered the Refresh Stage and brought in their experts to share investment advice and help Motherland Moguls open new investment accounts. Get access to all Masterclasses from SLAY Festival 2019 Celebrities showed out for the fans If you wanted to show out on the ‘gram, SLAY Festival was the place to be. Celebrities who came for this year’s festival included Smart Money Arese, Chigurl. Dimma Umeh, Juliet Ibrahim, Osas Ighodaro, Deyemi Okanlawon, Akah Nnani, the cast of Men’s Club (Ayoola Ayolola, Baaj Adebule, Efa Iwara, Daniel Etim Effiong), Mama Burna and more. Imara Africa Consulting hooked up the VIP and Speakers lounge where all celebrities and influencers stayed. It. Was. Lit! SLAY Festival would be incomplete without the fun, food, and freebies! Foodies found their haven with Maggi Nigeria‘s free jollof rice bar. Moms kicked back knowing their babies were in good hands with The Baby Lounge. No music lover left Vaseline’s Karaoke session with ashy skin. Thrill-seeking Motherland Moguls enjoyed This Day’s funtopia featuring the bouncy castle. Molped got everyone hyped and competitive with the spinning wheel of freebies. Rexona had everyone swagged out and smelling right. MAX brought the ultimate photo booth for creating social media FOMO for that cool biker chick post. 54 Gene hooked it up with free reproductive health tests and educated attendees on the importance of early diagnosis in detecting cervical cancer. Feeling the FOMO? Experience SLAY Festival 2019 with your LIFETIME digital pass. Get it here.
SHEAMOISTURE SPOTLIGHT ON HEALTHY LIVING QUEEN: LYNDA ODOH – CEO HEALTHIFY AFRICA
SheaMoisture is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone. Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside. She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand’s hair and skincare innovations. SheaMoisture products and collections are formulated with natural, certified organic and fair trade ingredients, with the shea butter ethically-sourced from 15 co-ops in Northern Ghana as part of the company’s purpose-driven Community Commerce business model. SheaMoisture has partnered with She Leads Africa to support and showcase Nigerian women who support their communities. Meet Lynda Odoh Lynda Odoh-Anikwe is the CEO and founder of Healthify Africa. She is a Medical Doctor from the University of Nigeria and started Healthify Africa. Healthify Africa is an enterprise that strives to tackle the dietary risk factors for non-communicable diseases. In the course of her daily interactions with patients, she realized that people were most driven by convenience and availability when making healthy lifestyle choices. Lynda decided to start a fruit delivery service. She hopes this will create an enabling system for busy urban dwellers, to conveniently meet the World Health Organization’s daily fruit recommendation for a healthy life. Her vision is to see an African continent where adopting a healthy lifestyle is easy, practical and sustainable. You can connect with Lynda and her business on Instagram, Twitter, and LinkedIn. Tell us how you started Healthify Africa. When I began to practice as a medical doctor, I saw that there were so many instances of non-communicable diseases that could have been avoided by a simple dietary change. I started Healthify Africa because I wanted to create a solution to the problem of non-communicable diseases. My goal with Healthify Africa is to address dietary risk factors. I do this by providing a service that helps busy people adopt healthy eating habits. This is done through a simplified system and healthy lifestyle advocacy. At Healthify Africa our focus is on increasing the consumption of fruits for busy urban dwellers through a delivery platform. By providing affordable fruit boxes, fruit cups, fruit and dip platter to school children, homes and offices, we’re building a healthier Africa one person at a time. What was your motivation for finally starting your business? For me, it was because I had been in similar situations and I understood the challenges people face in trying to adopt and sustain healthy dietary habits. I grew up in a health-conscious family and I grew accustomed to having a very healthy diet. However, when I became a young adult and my schedule became tighter especially during my internship, it became extremely difficult to eat the right things. It was a situation of knowing the right thing to do, but being unable to do it. I knew then that there must be other busy young people like me, men, women and even mothers who wanted their children eating fruits but were pressed for time as I was. That for me was a huge community need that I passionately wanted to see addressed. So I made the decision to become the change I desired by creating an enabling platform. A platform that supports healthy food choices so as to help myself and others with the same challenge. What makes your brand stand out? Healthify Africa is not just another food company, that caters to only satisfying hunger. Instead, my brand is particularly focused on ensuring that everyone has access to the daily consumption of 400g of fruits, as recommended by the World Health Organization (WHO). The vision is to create a world where healthy eating is most practical and the dietary risks of non-communicable diseases reduced to the barest minimum. That, as well as our commitment to healthy lifestyle advocacy, has been a huge attraction for our clients because they can see it. What are three things you struggled with when your business kicked off and how did you overcome them? When I first started my business, a lot of people did not understand what we were trying to do and that equated to zero orders. We had to create a lot of awareness about the health benefits of patronizing our convenience-based service. Also, through our follow-up and feedback system, we tried to encourage our clients to make referrals and this has continued to help our brand. Secondly, being a fruit delivery service, food hygiene, presentation and safety during transit were some of my topmost priorities. It was a challenge finding the ideal packaging that met all the criteria and would still fit into our production cost. I did my online research and eventually was able to find a reliable supplier that we now work with. Finally, it was important that our fruit packs get delivered in a cold temperature range for a great client experience. This was a challenge when we had to deliver long-distance orders. This was an issue because there is currently no thermostat equipped delivery services operating in Abuja where we operate from. To overcome this, we currently partner with a reliable express delivery service and improvise with ice packs in the chillers for long-distance deliveries. Hopefully, in the near future, we can have our very own thermostat equipped delivery bikes. How do you stay above the noise in your industry? We made sure to implement a system of receiving and acting on feedback, from early on in the business so that we know what exactly our clients want and tweak our approach to offer them that. This has been really helpful in building a business that our clients love and customer retention as well. Did you have any personal experience that taught you a business lesson? Before I started my business, I had a few unpleasant experiences with logistics. On one occasion, I
SheaMoisture Spotlight on Hospitality Queen: Frances Omanukwue – CEO Pro Event Hostess Hub
SheaMoisture is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone. Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside. She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand’s hair and skin care innovations. SheaMoisture products and collections are formulated with natural, certified organic and fair trade ingredients, with the shea butter ethically-sourced from 15 co-ops in Northern Ghana as part of the company’s purpose-driven Community Commerce business model. SheaMoisture has partnered with She Leads Africa to support and showcase Nigerian women who support their communities. About Frances Omanukwue Frances N. Omanukwue has over seven years’ experience as an Event Hostess and Event Coordinator. She is also the author of “Becoming A Profitable Event Hostess” which is the first event hostess book in Nigeria. After seeing the potentials in the event hostess industry and how young ladies can maximize this opportunity to be financially independent while bridging the unemployment gap, she started empowering young ladies through event hostess jobs. To increase the number of young ladies who will benefit from this opportunity, Frances founded “The Pro Event Hostess Hub,” a social media platform to groom young ladies who will not only attain a level of financial independence but most importantly, will be hostesses that abide by the ethics of the industry. Recently, The Pro Event Hostess Hub was nominated amongst the top 15 Most Creative Businesses in Nigeria by Global Entrepreneurship Network-Nigeria. Frances interests range from entrepreneurship to volunteering. In her spare time, she loves to volunteer for many causes that cut across health and young women empowerment. Frances tells us more about how she started providing jobs and supporting young women in her community. Connect with Frances on her Website, Instagram, & Twitter… How I started thePro Event Hostess hub… After graduating from the university and not being able to find a job, coupled with encountering some financial challenges on the home front, I decided to look for ways to survive as well as support my family. At the time, I started working as an event hostess which is what most people refer to as an usher. As I grew in the industry irrespective of the setbacks, I observed how the money I earned over the years had helped my family especially my siblings in paying for tuition and fees, as well as sorting out their personal needs. With this realization, I started linking more young women within my community to event hostess jobs. Over time, they’d come to tell me how the opportunity had helped them to pay for school fees or sort their other financial challenges in school, learn a trade and are about to start a business. Seeing the difference it made in their lives, I decided to take it more seriously so that by doing so, I can help other young women irrespective of their location. How I’ve impacted my community since starting this business… So far, I’ve been able to link more than 100 young women to event hostess jobs which they have used to raise money to support themselves in school, learn skills and start businesses of their own. Some have also used this opportunity to learn skills that helped them get into corporate employment as well. 3 things I struggled with at the start of my business… Understanding how to structure the business: I struggled with this in the beginning but I started going for training and I have definitely gotten better since then. Training existing and new event hostesses: It wasn’t easy to convince them to go through the training process at first, but from the feedback and results of other ladies who have attended our training, others can now see the benefit of it. Business Acceptance: Initially, I struggled with convincing people to accept my brand. However, through constantly promoting our work, more people are starting to understand and value the importance and benefits of event hostessing. 3 interesting facts about myself… I am naturally an introvert but people think otherwise. I love driving and playing video games. Learning about new things excites me a lot. My fave skin, hair care product… Shea butter A message to SheaMoisture & She Leads Africa… I am really excited and grateful to She Leads Africa and SheaMoisture for providing a platform where women can showcase their businesses and how they impact their communities. You can find SheaMoisture products at Youtopia Beauty stores nationwide and on Jumia. Sponsored Post.