Philomena Kwao: When I started, I was different from anything that existed in mainstream fashion
Philomena Kwao is a plus-sized British-Ghanaian model who has many philanthropic interests. Her meteoric rise came from working on multiple major campaigns for Torrid, MAC Cosmetics, Lane Bryant, Evans UK, Nordstrom and she has been highlighted on Huff Post UK, Guest blogger Metro UK, Cosmopolitan, Glamour, Essence Magazine, among others. This British-Ghanaian beauty is the perfect canvas and model for the fashion industry! Her regal unapologetic natural beauty is one to behold. Philomena is also the Global Ambassador for Women For Women International Charity. She preaches the need for open dialogue and real inclusivity in the movement towards equal rights for women. SLA interviewed Philomena during her recent visit to Nigeria to celebrate with the women who are graduating this year’s program and have achieved access to life-changing skills to move from crisis and poverty to stability and economic self-sufficiency. [bctt tweet=”To pursue modeling, be yourself! – @PhilomenaKwao” username=”SheLeadsAfrica”] You bagged a degree in Economics, and a Masters’ degree in International Health Management, how did you make the career switch to fashion and style? My original career choice was very different and my journey into modeling began by chance as I had planned out a career in health management and policy after completing my masters degree. A friend of mine entered my details online into a modeling competition in which Evans and Cosmopolitan in conjunction with Models1 were looking for a new plus-size model to front their shape campaign and to also become the Face of Style 369. I eventually won the competition and hence my career began. I was going to take a career break anyway after my masters as I had continued through school and work with no break. So when the opportunity came for me to move to NYC a new adventure made perfect sense. I could make money and travel which were two of the things I wanted to do most at the time. It was a huge blessing. I originally set out to try modeling out for a year. One year turned into seven and here I am today. It’s been an incredible journey so far. I am now signed to JAG Models and I am living and working in NYC. Tell us about how you got your modeling debut When I first got to NYC I didn’t work at all. It was hard! My look was new. I was everything you weren’t supposed to be rolled into one. Dark skin, plus and a shaved head. What would brands do with me? It took a while for me to find my place in the industry but when a few brands like Lane Bryant, Landsend and Torrid took the plunge to try something new and widen the definition of beautiful my career really took off. [bctt tweet=”My beauty is common in Africa but in the West its what defines me and sets me apart – @PhilomenaKwao” username=”SheLeadsAfrica”] As an African plus-sized model, what was your biggest challenge breaking into the fashion industry, and how did you overcome them? For so long, in the West, the standard of African Beauty was (and arguably is) very very narrow. Extremely tall, extremely thin and extremely dark. Most of the African models hailed from East Africa and the west fetishized their beauty as exotic and a true representation of The African woman. There are many problems with this. Africa is a vast continent with hundreds of thousands of ethnicities each with their own beauty. To homogenize the African woman is limiting and dangerous. My beauty is common in Africa but in the West its what defines me and sets me apart. When I first started I was different from anything that existed in mainstream fashion. I had a shaved head, my features are more commercial and I am a plus sized woman. It was very hard for people to get their head around it. Typically plus-size models are white and hourglass, and when they are black they are of a fair complexion with an acceptable hair texture. If they were slightly darker they had a long weave. The typical American girl next door look. African models were typically slim tall and dark. And yet here I was a mixture of everything; too ‘exotic’ for commercial modeling, too big for mainstream high fashion modeling. My biggest challenge was getting people to understand that black beauty exists in an infinite number of forms. This wasn’t easy, a big push for my career was definitely when Lupita was recognized as a world-class beauty because then I became the plus size Lupita. [bctt tweet=”My biggest challenge in the industry was getting people to understand that black beauty exists in an infinite number of forms – @PhilomenaKwao” username=”SheLeadsAfrica”] What prompted you to get involved in the movement towards equal rights for women around the world? As a woman, it’s hard to exist and live in this world without being affected by what’s happening to women around you. I was born in London, in the UK to a mother who immigrated from Ghana. I will never forget my first visit back home to Ghana. The disparity between my cousins and I simply because of where we were born was staggering. Even at such a young age it just felt so unfair and I was determined to make a change in any way possible. How did you become a Global Ambassador for Women For Women International Charity? Modeling is fun. It’s been an incredible blessing in my life, and I’m so grateful for every opportunity that I’ve been given but it isn’t enough. It isn’t enough for me. I’m still very much interested in my first love and passion, the advancement of women around the world. Whether through health, economic empowerment or social empowerment, women around the world need advancement. For too long we have been globally oppressed. The time for change is now and everyone can create change, firstly within themselves and then in their wider community. Social media has become such a powerful tool for this. One of the
The United Nations is using it’s Women’s Global HeforShe initiative to drive gender equality
Gender equality is a fundamental human right but remains a distant dream for many women worldwide. The United Nations’ HeforShe is a solidarity campaign for the advancement of gender equality. Its goal is to achieve equality by encouraging both genders to partake as agents of change and take action against negative stereotypes and behaviors, faced by people with feminine personalities/genders. Grounded in the idea that gender inequality is an issue that affects all people—socially, economically and politically. It seeks to actively involve men and boys in a movement that was originally conceived as “a struggle for women by women”. The HeForShe movement is gathering momentum globally as a cohort of select leaders from both the public and private sectors join the drive and stand out as visionaries on gender equality. On behalf of Standard Bank Group, Chief Executive Sim Tshabalala, has become one of the global “Thematic Champions” in the HeForShe movement. These leaders have committed to implementing game-changing policies and concrete actions towards gender parity. “Achieving gender equity is a moral duty, a business imperative, and just plain common sense. Women embody half the world’s talent, skill and energy – and more than half of its purchasing power. So every sensible business leader must be committed to achieving gender equity in their company and to contributing to gender equity in the societies in which we operate,” says Tshabalala. [bctt tweet=”@StandardBankZA will improve the representation of women in executive positions from the current 35% to 40% by 2021. #HeforShe” username=”SheLeadsAfrica”] In the World Economic Forum’s latest Global Gender Gap report, it is estimated that it will take more than 217 years to achieve workplace equality after gender parity took a step backward in the past year. Concrete commitments made by Standard Bank Group in order to bring about tangible change include: Reaching parity in executive positions and to improve the representation of women in executive positions from its current 32% to 40% by 2023. Lift the representation of women on the Board from 22% to 33% by 2021. Standard Bank is also committed to increasing the representation of women Chief Executives in its Africa Regions network from 10% to 20% by 2021, while Standard Bank South Africa will improve the representation of women in executive positions from the current 35% to 40% by 2021. While progress has been made in certain countries in Africa to close gender gaps, others remain behind the curve. Namibia and South Africa both score in the Top 20 in the WEF global report on gender equality – after closing 78% to 76% of their gender gaps – but Sub-Saharan Africa still displays a wider range of gender gap outcomes than practically any other region. Launched by Emma Watson and the U.N. Secretary-General Ban Ki-moon in 2014, HeForShe represented the first global effort to actively include men and boys as change agents for gender equality at a time when most gender programs were only targeting women. [bctt tweet=”The U.N. recently reported that nearly 20 percent of women surveyed said they had experienced physical and/or sexual violence by an intimate partner in the previous year. #HeforShe” username=”SheLeadsAfrica”] It was the beginning of a trend that only seems more relevant as stories emerge of sexual abuse and harassment suffered by women in the workplace. The Sustainable Development Goals call for gender equality and the empowerment of all women and girls, but campaigns such as the most recent International Day for the Elimination of Violence against Women highlight that there is much work to be done. The U.N. recently reported that nearly 20 percent of women surveyed said they had experienced physical and/or sexual violence by an intimate partner in the previous year. Originally conceived as a one-year media campaign to raise awareness about the role of men and boys in gender equality, the HeForShe website garnered more than 100,000 male supporters in its first three days. These males affirmed their commitment to the cause by declaring themselves “HeForShe” and saying that gender equality is not just a women’s issue. Early adopters included a clutch of celebrities and politicians, including former U.S. President Barack Obama, Canadian Prime Minister Justin Trudeau, and actor Matt Damon. Since then, 1.6 million men have signed up online, including at least one man in every country of the world, and its “Impact Champions” include the presidents of Rwanda, Ghana, Malawi, and Indonesia, among several other heads of state. The issue has also been the subject of 2 billion conversations on social media. But HeForShe is not without its critics. Many in the gender equality community say they would like to see the movement make more concrete demands of its male champions, and have called for civil society to play a greater role in developing and monitoring the movement. “Now is a good moment for reflection and discussion about HeForShe, which has achieved high visibility, clear successes, and also drawbacks,” said Gary Barker, co-founder of Promundo, an NGO working to engage men and boys for gender equality, which has advised the HeForShe campaign since its launch three years ago. “Having that amount of reach and star power on board means there’s huge potential, but we need to harness it before the movement loses momentum … [and] we need to push UN Women to go further and ask more of men,” he added. Johannesburg : 9th October 2018. Sponsored Post.
TOMI ADEYEMI: The Nigerian-American Female Author Making Waves
Tomi Adeyemi is a 24-year-old Nigerian- American author and creative writing coach. She recently started making waves in the writing industry in America, and in Africa, at large. Her debut novel, Children of Blood and Bone, a West African young adult and fantasy novel was released on the 6th of March 2018 and has since been the talk of the globe, literally. Now, let’s focus on the star, Tomi Adeyemi. A young, hardworking, determined and successful woman, who by all means, got herself to the beginning of a successful phase with utmost determination. She is someone who enjoys her passion, to be heard, to impact the lives of others, to change the game and be referenced, amongst others. [bctt tweet=”.@tomi_adeyemi’s first written novel did not yield a positive feedback but that did not stop her. She went ahead to write another after a year gap and guess what, that come back book was #Childrenofbloodandbone.” username=”SheLeadsAfrica”] Tomi Adeyemi is a graduate with honors from Harvard University as she studied English literature. Her quest and zeal to know more about her background and culture paved the way for the fellowship she got to study West African Mythology and culture in Salvador, Brazil. Tomi Adeyemi has been writing since she could read but only got serious about writing a book in 2010 and she wasn’t perfect at it on the first trial. She learned everything she could about writing. Things like reading books, talking to authors to get insights and one or two tips to guide her, going to conferences and so on. She even studied her favorite stories just so she could ‘figure out why they were so awesome’ she says. Her first written novel did not yield a positive feedback but that did not stop her. She went ahead to write another after a year gap and guess what, that come back book was Children of Blood and Bone. The book highlights the importance of a black girl being seen and heard, and the high importance of black people, in general. The scenes in the novel depict actual events that have been witnessed over the past couple of years. From brutal murders, treatments and vile issues that the popular movement #BlackLivesMatter brought to light. The book Children of Blood and Bone is the first of the series of the legacy of orisha trilogy and is yielding major positive waves. First, it’s No 1 on the New York Times Young Adult Hardcover bestseller list. [bctt tweet=”@tomi_adeyemi has literally broken the roof with her book #childrenofbloodandbone” username=”SheLeadsAfrica”] Secondly, it has landed a 7 figure movie deal with Fox and the movie is currently in development. Thirdly, she has changed lives with this book and ignited so much passion and determination in the lives of men, women, and children. I would say that she has literally broken the roof with her book. As we all know, all work and no play makes Jane a dull girl. If Tomi isn’t found writing, she will definitely be found watching Scandal as she loves it much, or blogging or teaching creative writing to her 3500+ subscribers at her website tomiadeyemi.com, which has been named one of the 101 best websites for writers by writer’s digest. Let us all watch out for her new book to be released, titled Children of Virtue and Vengeance. Tomi Adeyemi is an all-rounder. A successful black woman, a creative writer, an author, a writing coach and a mentor to many. We wish her the best in all she does. Interested in contributing for She Leads Africa? Click here.
How I Became a Social Media Influencer
I started my Instagram page back in 2015 as a fitness inspiration account to keep me accountable while I was doing Kayla Itsines Bikini Body Guide also known as BBG. There were a whole bunch of girls around the world who started their guide around the same time as me so I gained followers relatively quickly because my page was a source of motivation for all the new girls starting. My page grew as BBG grew in popularity, and it eventually grew to where it is now. I became an ambassador for BBG Cape Town in 2016 and we hosted regular BBG workout events until the end of 2017. Over the years I continued to document my fitness journey and post relatable content. Workout memes, inspirational quotes, and transformation pictures really motivated me and seemed to connect well with people on similar journeys. I got into fitness to empower myself because I had no confidence in myself before I started working out regularly, even though I played sport throughout my life. I started my fitness page in 2015 but my health and fitness journey started in 2013 back when I used to use Twitter for workout motivation. [bctt tweet=”If you’re a blogger, photographer, fashion stylist, makeup artist. Read this…we’re spilling the tea” username=”SheLeadsAfrica”] Before you go on this influencer journey, follow these steps: 1. Decide your niche and stick to it It’s easier to grow a page if you specialize in one or a few things so people will know what to expect from you. Think about it, when you follow an account that’s not a friend or celebrity it’s usually because they post something specific that you like eg. make-up tutorials, fitness or fashion inspiration, food recipes etc. 2. Think of yourself as a brand If you’re building a brand, there has to be some level of self-reflection your page needs to be an honest extension of you. What do you stand for? What’s your vibe? Make sure your feed represents your personal brand. 3. Figure out your why What’s the purpose/aim of your account? Is it purely for fun or is it business? And then decide how much time you want to invest in it to match what you expect to gain from it. 4. Have a theme for your pictures Everybody likes things, make sure you have a flow going on your page. There are so many categories to pick from. You can use a consistent color theme or even have a particular object in all your photos to test your creativity. Even if it’s just the same filter, aesthetically planned feeds are nice to look at. 5. Work, Work, Work Put relative time and effort into your posts and try to be as creative as possible. Try having “content creation” sessions once or multiple times a week like you have study sessions. And/or take down any ideas that pop in your mind in your memo pad so you can use them for post and caption ideas later. 6. Socialize That’s the whole point of social media! Respond to your comments and engage with the accounts you follow so they are encouraged to engage with you too. The more engagement you have the greater the chances are of your page being discovered by people and brands. 7. Use hashtags The hashtag game is always changing but it doesn’t hurt to experiment with a few and see how it affects the engagement of your posts. Also, try to use less popular hashtags so ones that have less than 1M posts. You’ll have to search for hashtags in your niche and find the ones that people use but don’t abuse like #fitness or #love 8. Collaborate with people in your niche Follow and engage with accounts in your niche to let other people interested in your niche see your profile, the more your account has seen the greater chances you have of gaining new followers. You can also do story shoutouts with people in your niche for more exposure or even try to ask them out for coffee. 9. Track your engagement Pay attention to what posts people respond to best. Figure out what content your followers enjoy viewing. Track the times you get the best engagement, that usually helps get followers. 10. Have fun It’s really not that deep unless you see it as a business, then different rules apply but don’t let social media get to you. Remember, Instagram isn’t real life and real life has so much more to offer than aesthetics. That doesn’t mean I don’t love a pretty bowl of oats, just remember to keep everything in context. The Bottom Line Relax! When you focus less on structure after you’ve done your content planning, more ideas tend to come your way. If you are someone takes their own photos. I would recommend walking around with a portable camera or learn some tricks with your phone. People really do gravitate to someone they sense is genuine or can add value. I think you need to stay up to date with all the changes and continuously adapt your content (Try to think of ways you can make yourself invaluable) if you really want to slay the game. For more on Shalom’s fitness journey and amazing fitspo, find her on the gram. Interested in contributing for She Leads Africa? Click here.
Eva Warigia: Be mindful of your network, it is the base of your success
Eva Warigia is a jack of many trades with a passion for Africans and their economic advancement. As one half of the executive directing team of the East Africa Venture Capitalists Association, representing over sixty firms, she uses her knowledge of finance and strategy to position East Africa as a thriving investment hub. In this interview, she talks about her leadership position, and how she’s working with stakeholders to promote investment in East Africa. At what point in your life did you first learn about your field of work and what drew you to it? I probably came across private equity in 2011. At the time I worked for a technology and corporate advisory firm as a strategy analyst focusing on helping businesses fundraise. It was there that I got to interact with the different structures of funding. [bctt tweet=”My docket as one half of the leadership of EAVCA is in leading the advocacy and intelligence – @eva_hawa” username=”SheLeadsAfrica”] You are one of the two executive directors of the East African Venture Capitalists Association (EAVCA) what exactly do you do? EAVCA is a member association for private equity and venture capital firms who are interested in deploying capital in East Africa. As a trade organization, we represent the interests of member firms deploying private capital in the region, which constitutes Ethiopia, Uganda, Rwanda, Kenya, and Tanzania. We are the interface between the region’s stakeholders, the general public and the investors. Our activities largely involve advocacy for the private capital sector, research, and intelligence for investors considering the region for investment. Being the foremost networking platform for East Africa to advance thought leadership in the PE and VC space, and finally, conducting training for the sector. We also nurture the local professionals, as well as building awareness with the sector stakeholders. My docket as one half of the leadership of EAVCA is in leading the advocacy and intelligence. This entails working with the sector stakeholders to create partnerships that promote investment inflows in East Africa.Internationally, less than 10% of venture capital funds go to female entrepreneurs. Is this situation just as bleak in East Africa? This is also the case in East Africa. There was a time when female-led enterprises were not as visible as they are now, especially on the funding front. Emerging trends for conscious investment (particularly gender lens investing) mean that the tide is slowly turning to acknowledge that female-led enterprises are equally lucrative. Furthermore, women are more deliberate in their business planning and less likely to take investment capital for personal use. What does EAVCA do to ensure that besides women-owned businesses there is diversity in general in businesses being considered for funding? From 2018, EAVCA became more deliberate in local engagement by working with trade associations, incubators and accelerators to grow local awareness of PE and VC as alternative sources of capital. We are also ensuring we carry out industry-specific research showcasing opportunities that exist in East Africa. One such research was on the opportunities available for fin-tech investing in East Africa, which we launched in March this year. This allows investors deeper access to sectors that have probably been on their radar but whose information may be hard to come by. [bctt tweet=”I think it is important for technical entrepreneurs to find partners who will help them with the business side of their enterprise or product – @eva_hawa” username=”SheLeadsAfrica”] What are some of the mistakes you have seen female entrepreneurs make while interacting with venture capitalists, and what can they do to better pitch their businesses to investors? While I would not categorize this as a mistake, I think it is important for technical entrepreneurs to find partners who will help them with the business side of their enterprise or product. Far too many entrepreneurs are struggling to raise capital by themselves without the tools or skills to approach this. Thankfully, there are programmes and incubators that equip entrepreneurs with the skills needed to begin thinking of their vision as a commercial venture. There is quite an array of accelerators available for African entrepreneurs such as MEST Africa which is available in Ghana, Nigeria, South Africa, Kenya, and Cote d’ Ivoire or Growth Africa for East Africans. There are also institution backed programmes like the Trade and Investment Hub (the Hub) by USAID, which is available in East, West and South Africa, or the Stanford Seed Transformation Programme in Ghana and Kenya. Finally, we have philanthropy backed incubators also committing to support the initiative by Africa’s entrepreneurs such as the Tony Elumelu Foundation or Africa Netpreneur Prize by the Jack Ma Foundation. EAVCA has been led by women from its inception. Can we interpret that to mean Africa doesn’t share the same discouraging international statistics when it comes to women’s leadership in VC firms? As an association, we are privileged to have women as the champions of the industry in East Africa. For the VC and PE funds, the bulk of fund managers are still led by men although we have a growing number of women taking up that space. I believe it is important for women to support each other in male-dominated industries such as ours and share their journeys so that we can all learn from each other. How has working at EAVCA changed your perception of Africa’s potential to be an economic and innovation hub in the future? I have always been an Afro-optimist and firmly believe in Africa’s value and ability to influence the future! Working with EAVCA has furthered my confidence in our potential as a continent. I interact each day with people who are as passionate about Africa as I am and who are effecting positive change within their different spheres. I am able to see how it is all shaping out from my bird’s eye view at the Association and it just fuels me to want to do more! What is the favorite part of your job? Every day, I meet people that are clear about
Overpowering Gender Discrimination in Male Dominated Fields
Gender discrimination has been a major issue in Africa, and the world at large. Although, it’s reduced in the past years since we live in the 21st century and in the most real modernity. Unfortunately, it’s still an issue women battle. This happens in most industries, and especially in male-dominated fields like construction industries, politics, entertainment and so on. Most times, I wonder why or where the male superiority emerged from and I still don’t get it. Why?. Because I’ve heard of women’s success stories that men can’t even dream of attaining by going through the phases women do. As we live in an evolving world and in a modern time, gender equality should be essential in every society and economy. Although the past discrimination women faced has been changing, there are still a variety of challenges that women face, low-key and high key. Women that jump into positions predominantly held by men don’t have it easy. They seek support from colleagues, friends, and families and so on as they face challenges like mistreatment, incompetency, unheard voices, or bad comparison. African women have so little influence over resources which restricts befitting jobs and limits their earnings, hence the dependency status. That makes the voices of women remain limited and unfortunately, African attitudes, vibes, and customs extends many of these inequalities across many generations present and ones to come. [bctt tweet=”As we live in an evolving world and in a modern time, gender equality should be essential in every society and economy” username=”SheLeadsAfrica”] Let’s take a look at the agricultural sector which requires a strong manpower, so technically, we can tag it a male-dominated field. Research shows us that women contribute 60% plus, of labor into food production for household consumption and for sale. Yet they get no credit for their hard work. They are not recognized, visible, complimented, or rewarded for all the energy and passion they put into the work they do. In politics also, it was regarded as a man’s job to make decisions or make a difference. But from the 1990s, women started gaining freedom, the freedom to do whatever. The freedom to have a voice and stand up for what they want. Now, women have gained over 30% of the seats in the government and are making a difference and history. How sweet! In dealing with gender discrimination in male-dominated fields, what options do women have? Do they become a man overnight or take advantage of their natural qualities like nurturing and oozing empathy? I think not because psychologically, women can face a comeback for playing the feminine gender role stereotype, which isn’t cute, one bit. [bctt tweet=”Here are some practical strategies that can be adopted to help women overpower gender discrimination in male-dominated fields:” username=”SheLeadsAfrica”] Appreciate the feminine advantage This may mean relying on appearance to gain acceptance and it works to the advantage of women in male-dominated fields. When one looks smart and nice and works smart and nice, acceptance is just a second away. Embrace some male characteristics This may not accord to some personalities and it may also be a copying tactic, but when one embraces the male characteristics and monitor oneself, being self-conscious, opportunities present itself Mentorship Having a female mentor, in or outside the industry is a wonderful way to build knowledge and skills. One gets to align personalities and their reputation can help reinforce one’s reputation. Dwelling in the positive and ignoring the negative To succeed in spite of adversity says a lot about a person’s character and determination. This is in regard to focus. By dedicating oneself to the job at hand and getting accustomed to the role by focusing on the engaging and challenging nature of the job, one tends to overlook whatever politics is being played and in turn, recognition and success will be birthed. This would make a huge difference to women’s work satisfaction and effectiveness. Changing workplace culture It is very much possible to succeed in industries not typically associated with women such as mining or construction. Attitude adjustments can make a woman brave enough to fight the status quo. Also, one can influence the hiring policies or implement recruitment platforms that support fellow women in the industry. By this, workplace culture has evolved and shifted. With this, African women and women, in general, will be able to overpower gender discrimination in male-dominated fields. They can create a place for themselves and generation to come, and make history. Let’s make our voices heard and make a huge difference! Interested in contributing for She Leads Africa? Click here.
Gugu Sithole-Tyali Shows Us How to Take Over the World of PR
As you know, we’re always so incredibly proud when we see amazing women who are not only succeeding in their respective careers but uplift other young women for success too! With over 10 years’ experience, Gugu Sithole-Tyali took her once small side hustle and turned it into one of the most respected PR companies in the creative industry. Sprout Creative PR is not only completely black-owned, but they also have an all-woman team, and together, they eliminate the misconceptions society has of women working together for a bigger and greater purpose. Below, Gugu shares a bit about her challenges, successes and how she is using her talents to empower other women on the come up. Tell us more about Sprout PR? We’re a budding, black-owned, creative boutique, specializing in brand communications. Our talents lie in strategic public relations, digital marketing, brand development, creative content creation, and event curation. [bctt tweet=”Turning a side hustle into a business has been interesting, to say the least – @ZuluGirl1″ username=”SheLeadsAfrica”] What do you think is the most challenging part of being in the industry? From the perspective of being a startup in the industry, the challenges are endless. I’ll stick to three that have been particularly pertinent to Sprout over the last couple of years. Carving a niche for ourselves: In the beginning, there was a temptation to do a lot of things, often more than what our business could handle. As soon as we stopped trying to be everything to everyone, and played to our strengths as a team, we were able to carve a space for ourselves. Currently, that’s working with brands in Fintech, Agritech, AI, etc. We also have a love for and wide-ranging experience in the lifestyle sector, so we’re excited to see that portfolio grow. Staying competitive: As a young and small agency, competing with the well-established agencies can be pretty tough. They’ve got long track records and name recognition going for them. We’ve found however that being small has its positives, so we’re working hard to take advantage of those. We’re adaptable, have a niche specialization, and I think we’re way more invested in our clients and their brands. We’ve also been lucky to get extensive exposure to design thinking and Lean Startup methodologies. Adopting and implementing those practices has allowed us to collaborate with clients in a way that harnesses our shared strengths, and has resulted in them viewing us as partners, rather than vendors. Assembling the right team: This one’s a biggie. Striking a balance between hiring experienced professionals and being a training ground for up-and-comers – something close to my heart – is tricky. We’re fortunate to work with clients who are passionate about entrepreneurship/startups, and so as long we’re working our butts off, staying accountable, and are passionate about their brands, they’re giving us the room to figure this part out. We’re working hard at it though. [bctt tweet=”As soon as we stopped trying to be everything to everyone, and played to our strengths as a team, we were able to carve a space for ourselves – @ZuluGirl1″ username=”SheLeadsAfrica”] We have heard about your difficult journey, tell us a little more? Turning a side hustle into a business has been interesting, to say the least. Nothing could have prepared me for the hardships of this journey. But, it’s also been an incredibly fulfilling, and the best part is that it’s helped me find my tribe – smart, creative, hardworking, tenacious women (and men), who are overcoming similar challenges every day. They’ve helped me find the good in these hardships. I’m most grateful for them. We are so inspired by your All Woman staff, how has the dynamic been, and have you had any criticism? I’m proud of the fact that with each day we’re dispelling this myth around women not being able to work together. We live by one, simple rule: Collaboration over competition. It’s formed the foundation for how we deliver for clients, deal with conflict, and show support to not only the members of our own team but women in our broader network. It’s also a value that’s been extremely helpful in the hiring process. Have you had any challenges in the industry as a black-owned company? I think a lack of belief in our value is probably one of the biggest challenges faced by black-owned businesses in general, it’s not industry-specific. As a black business owner, I think I’ve often let this self-doubt negatively influence my decision-making. I’ve charged less for services, bent over backward for clients who didn’t necessarily deserve it, etc. I realize though that this made me part of the problem because it does us a disservice by diminishing our worth. I feel like I’m currently in a season of truly backing not only myself but my team and our ability to deliver. How is the future looking for Sprout PR? If the caliber of the brands in our portfolio (the likes of Standard Bank, DHL Supply Chain Africa, Switch Innovation, and the African Fintech Unconference) is anything to go by, the future is looking bright. We have a long way to go and lots of learning to do, but we’re up to the challenge. What advice do you have for anyone trying to break into the industry? I have a few pointers… Work on those writing skills, they’re key to your arsenal. Stay at it. Persistence is essential to getting over the rejection of your ideas and stories. Learn to network. You never know when a contact will help you land a dream job or client. Take good care of your online reputation. How else is a brand going to trust you to take care of theirs? Break into the industry with an agency that’s breaking into the market. Startups are a great training ground. Interested in contributing for She Leads Africa? Click here.
Fiona Osiro: We’re coming into a male-dominated field ready to prove ourselves and be treated as equals
Unfortunately, it is still our reality as women to face workplace challenges — lack of respect, overt and insidious sexual harassment, man-terruptions — simply because we are women. These challenges are magnified for women working in male-dominated fields. From “bro-culture” to assumptions you don’t know how to do your job on the basis of your gender, women working in these fields go to work every day already saddled with the task of proving their worth and abilities — a weight their male colleagues do not bear. Fiona Osiro is a 26 years old Engineer from Kenya. She has a Bachelors degree in Civil Service Engineering, as well as an MSc in Urban Management and Development. In this interview, she talks about working in a male-dominated field and being good at what she does. How did you get started in your field? When I was younger I really wanted to be a journalist but as I got older my path was redirected mainly due to influence from my parents and uncles. I’m surrounded by many professional Engineers and I followed suit. Working in a male-dominated field, how do you keep yourself pumped daily? The field of Civil Engineering is definitely male dominated, which comes with many challenges. Proving yourself to be as able-bodied both physically and mentally can be a huge barrier. People still get taken aback when I talk about my academic background and career path. People assume that I probably know too much or know too little. So I feel like I’ve had to work twice as hard as my male peers in proving myself which shouldn’t be the case. My desire to make a difference in the world, make my family proud and be an example to the young women who want to venture into the field gets me pumped up for the day. [bctt tweet=”I’ve had to work twice as hard as my male peers in proving myself which shouldn’t be the case. – Fiona Osiro” username=”SheLeadsAfrica”] What advice would you give to men working with strong females I’d advice men working with strong females to try not to feel the need to “baby” us. I suppose it may come naturally to protect women around them, but at the same time, we’re coming into a male-dominated field ready to prove ourselves and be treated as equals. Because we basically are equals out in the field, probably just with manicured nails occasionally ? What have you learned about yourself over the years and what are some traits that you really had to work on to be successful? I’ve learned to not be so defensive. I initially had the attitude that I had to fight for recognition and acceptance by any means necessary. I also learned that being a woman in such a field is such a unique and blessed opportunity, being able to be an example for others and to add a touch of grace while at it is something I relish. I’ve learned to say no to free lunches. Pay for yourself, especially when everyone else is doing so, this will earn you the respect you deserve especially with your peers in the field. Finally, take every opportunity to learn and grow. Connect with other people in the industry from different organizations, backgrounds, culture, and fields. Take advantage of the unique opportunities set aside for women in male-dominated fields to grow. These opportunities are available and as women who want to make a difference, we should not shy away from making use of them. How do you make your voice heard? I know for sure that I do not have to be loud and aggressive to be heard but I must be very articulate, respectful and firm. I’ve had to sit in meetings where I was the only female and the youngest as well. I already stood out, so I learned to take advantage of that and prove myself. What advice would you give upcoming young women leaders in the industry? I’d advise young women leaders in this industry to have a clear vision of what they’d like to achieve for themselves and for those they serve in their position. Don’t be ashamed to be different, use it as an added advantage. Respect others and finally, put God first. There may be many obstacles to face, but upholding your morals and drawing strength from God will bring down any obstacle. [bctt tweet=”I do not have to be loud and aggressive to be heard but I must be very articulate, respectful and firm. – Fiona Osiro” username=”SheLeadsAfrica”] If you could throw a parade of any caliber through your office, what type of parade would it be? Parade? Is there a parade that involves cooking and eating? Because that would be my happy place. ? If you’d like to get featured on our Facebook page, click here to share your story with us.
5 ways to escape uncontrolled consumerism
We are human beings and living as such requires us to consume things, even those of us interested in living a minimalist life. A minimalist is someone who operates a moderate or conservative approach when it comes to material things. I am from a polygamous home and boy do we own a lot and still try to consume a lot but personally, I have worked hard to escape uncontrolled consumerism as it becomes excessive when it extends beyond what is really needed. [bctt tweet=”Learn how to live a minimalist lifestyle by escaping uncontrolled consumerism with these 5 steps” username=”SheLeadsAfrica”] We tend to mix up our wants and needs and forget or overlook how much space, time, strength and money we lose on things that are not paramount in our lives. Once we start consuming more than what’s needed, the boundaries set are removed, instantly. Our desires get reshaped and it happens so fast, we get used to consuming easily. A lot of people get overly trendy overnight, getting things that tickle our fancy, wanting to show up ‘right’ and live up ‘right’ and be in debt or be materialistically possessive. Now don’t get me wrong. There’s absolutely nothing wrong in wanting to be trendy and leveling up, living up to standard, but are we going about it the right way? Because going about it the excessive way consumes our limited resources. It’s about time we escape that cycle and embrace the minimal. Minimalism in this regard is living simply and subtly and the mantra is “less is more”. Living with the utmost intentionality and not deprivation, as the misconception people tend to have. Living a minimalist life seeks only to buy and keep the essentials, remove the frivolous items and keep the significant ones and in doing so, values intentional endeavors. Here are 5 practical benefits of escaping uncontrolled consumerism: Reduce debts This had to come first as our finances are very important. Being in any kind of debt isn’t fun and that causes a load of stress in our lives. It takes a toll on our health and mentally, we’re just not up for any vibe, whatsoever. But what if you could reduce your debts? What if plans to pay back your debts turn up positive? What if you could put your feet down and say no to debts? Your life would be stress-free. Resist the desire to live beyond your means The internet is double-faced. Its good and can be not so good at times. As a woman, I see my mates riding a 2018 Mercedes Benz GLA, in a fancy color, say hot red and I start comparing myself to that and then start calculating the amount I’ve got in my bank account or try to save up for it so I can post it up too and live a digital age life. The car is mouthwatering, yes. But that only invites lifestyle envy into our lives and the internet promoting the lifestyle of the rich as superior or enviable. This is where the intentionality of living a minimalist life comes to play. Only with an intentional rejection can one silence this constant yelling of uncontrolled consumerism. Have more contentment Many people believe if they reach a level of contentment, their desire for excessive consumption will diminish. But the truth is the intentional rejection of excessive consumption paves way for contentment in our lives. Pursuing minimalism realigns our lives around our greatest passions and results in a far better contentment with life than before. Remember what matters to you in the world Have we been too busy seeking happiness in the wrong places? Have we valued worldly things over family, relationships, religion? It’s time to realize what means important to us and make a priority list because true life and true happiness is found in the invisible things of life. Resist the need to keep up with evolving trends Change is a constant thing and as regards fashion and lifestyle, trends evolve. We are in the modern world and we can’t keep wearing style from the 90’s but that doesn’t mean we need to always change our wardrobe as trends come up. That’s our ‘want’ knocking our ‘need’ over. As a wise man once said, “Every generation laughs at the old fashions, but religiously follows the new”. The wisdom imbibed in this sentence strikes me as it relates and applies to fashion, decoration, lifestyle or design. Why don’t we remove ourselves from the pursuit altogether? Escaping uncontrolled consumerism isn’t as easy as ABC, it isn’t a walk in the park so is minimalism. But once you make up your mind and find that ‘intentional’ drive, you can do it. If you’d like to get featured on our Facebook page, click here to share your startup story with us.
Your blackness is enough on “Jesus and Jollof”: Podcast by Yvonne Orji and Luvvie Ajayi
The levels of hilarity from the Jesus and Jollof will have you spitting out your coffee and drenching your OOTD. By listening to this podcast hosted by two proudly American- Nigerian women – Yvonne Orji and Luvvie Ajayi, you’re let in on the secrets from being highly degreed women to breaking it into Hollywood as top class comedians, they spill the tea on glowing up and stunting on haters to make the best out of your hustle. If you’re about badass captions on the gram and Twitter- you’ll have a whole decade of content with Jesus and Jollof. Facts, no printer. I was introduced to Jesus and Jollof by my sister, after her non-stop giggles got me curious, “What was so funny”, I Thought. She’d just started listening but seemed to really enjoy it so I gave it a try “Couldn’t be that funny”, boy was I wrong. Yvonne Orji and Luvvie Ajayi easily switching between their Nigerian and American accents, talking about how they connected to their encounters with smooth-talking Naija boys, I was hooked. I think it’s incredible that these two Goat queens are out here breaking bounds. In short, listen to the trailer of Jesus and Jollof here Growing up in a whitewashed society, it’s hard finding your voice when you’re forced to think and talk in a certain way and especially when you have African parents waiting on you to finish your masters and bring home a suitable husband. Luvvie Ajayi, otherwise known as the “Professional Troublemaker” has got a lot to say on a lot of topics, as seen on her Twitter and IG, she’s hilarious all around. Luvvie is an award-winning writer, speaker, digital strategist, activist, and comedian- Ajayi is nothing short of a game changer. She has another podcast called Rants and Randomness, where she talks about her most pressing rants, raves, and faves on pop culture and the world right now. I have been a fan of Luvvie Ajayi since her incredible Ted talk on “getting comfortable with being uncomfortable“. Yvonne Orji, 34, received her masters in Public Health but opted to be a comedic genius against her parent’s wishes. I would say she’s the spicy half of the podcast, she isn’t afraid to speak her mind. Fairly new to the scene, this woman is here to break bounds. I listened to Yvonne’s Ted Talk where she talked about on her decision to remain a virgin until marriage. I was so inspired listening to her and kept looking for more. That’s where I found Insecure, where she stars as a headstrong lawyer. Luvvie joined forces with Yvonne Orji, to speak on the challenges of being immigrants, goal-oriented women with a heavy dose of comedy on their days starting up and living out loud, raising consciousness about real women and girls today. Jesus and Jollof is my top-pick for the podcast of the year. It might be a bit of an overstatement but I have never heard anything so raw, inviting and relatable as a young black millennial. It’s like having incredibly supportive besties as you rush through your day. Why Jesus and Jollof, they mentioned them to be “the two things they can’t do without”. I appreciate these amazing God-fearing women for giving me the courage to go for what I’m worth. We need more black voices sharing their stories, I think this podcast is a pop culture staple, If you don’t leave as inspired as I, I don’t know what else can do the trick. Catch Jesus and Jollof every Wednesdays on SimpleCast and do follow these queens on their social media @yvonneorji and @luvvie on Twitter. You won’t be disappointed. If you’d like to get featured on our Facebook page, click here to share your story with us.