Philomena Kwao is a plus-sized British-Ghanaian model who has many philanthropic interests.
Her meteoric rise came from working on multiple major campaigns for Torrid, MAC Cosmetics, Lane Bryant, Evans UK, Nordstrom and she has been highlighted on Huff Post UK, Guest blogger Metro UK, Cosmopolitan, Glamour, Essence Magazine, among others.
This British-Ghanaian beauty is the perfect canvas and model for the fashion industry! Her regal unapologetic natural beauty is one to behold.
Philomena is also the Global Ambassador for Women For Women International Charity. She preaches the need for open dialogue and real inclusivity in the movement towards equal rights for women.
SLA interviewed Philomena during her recent visit to Nigeria to celebrate with the women who are graduating this year’s program and have achieved access to life-changing skills to move from crisis and poverty to stability and economic self-sufficiency.
[bctt tweet=”To pursue modeling, be yourself! – @PhilomenaKwao” username=”SheLeadsAfrica”]
You bagged a degree in Economics, and a Masters’ degree in International Health Management, how did you make the career switch to fashion and style?
My original career choice was very different and my journey into modeling began by chance as I had planned out a career in health management and policy after completing my masters degree.
A friend of mine entered my details online into a modeling competition in which Evans and Cosmopolitan in conjunction with Models1 were looking for a new plus-size model to front their shape campaign and to also become the Face of Style 369.
I eventually won the competition and hence my career began.
I was going to take a career break anyway after my masters as I had continued through school and work with no break.
So when the opportunity came for me to move to NYC a new adventure made perfect sense. I could make money and travel which were two of the things I wanted to do most at the time. It was a huge blessing.
I originally set out to try modeling out for a year. One year turned into seven and here I am today. It’s been an incredible journey so far. I am now signed to JAG Models and I am living and working in NYC.
Tell us about how you got your modeling debut
When I first got to NYC I didn’t work at all. It was hard! My look was new. I was everything you weren’t supposed to be rolled into one. Dark skin, plus and a shaved head. What would brands do with me?
It took a while for me to find my place in the industry but when a few brands like Lane Bryant, Landsend and Torrid took the plunge to try something new and widen the definition of beautiful my career really took off.
[bctt tweet=”My beauty is common in Africa but in the West its what defines me and sets me apart – @PhilomenaKwao” username=”SheLeadsAfrica”]
As an African plus-sized model, what was your biggest challenge breaking into the fashion industry, and how did you overcome them?
For so long, in the West, the standard of African Beauty was (and arguably is) very very narrow.
Extremely tall, extremely thin and extremely dark. Most of the African models hailed from East Africa and the west fetishized their beauty as exotic and a true representation of The African woman. There are many problems with this.
Africa is a vast continent with hundreds of thousands of ethnicities each with their own beauty. To homogenize the African woman is limiting and dangerous.
My beauty is common in Africa but in the West its what defines me and sets me apart. When I first started I was different from anything that existed in mainstream fashion. I had a shaved head, my features are more commercial and I am a plus sized woman. It was very hard for people to get their head around it.
Typically plus-size models are white and hourglass, and when they are black they are of a fair complexion with an acceptable hair texture. If they were slightly darker they had a long weave. The typical American girl next door look.
African models were typically slim tall and dark. And yet here I was a mixture of everything; too ‘exotic’ for commercial modeling, too big for mainstream high fashion modeling.
My biggest challenge was getting people to understand that black beauty exists in an infinite number of forms. This wasn’t easy, a big push for my career was definitely when Lupita was recognized as a world-class beauty because then I became the plus size Lupita.
[bctt tweet=”My biggest challenge in the industry was getting people to understand that black beauty exists in an infinite number of forms – @PhilomenaKwao” username=”SheLeadsAfrica”]
What prompted you to get involved in the movement towards equal rights for women around the world?
As a woman, it’s hard to exist and live in this world without being affected by what’s happening to women around you. I was born in London, in the UK to a mother who immigrated from Ghana.
I will never forget my first visit back home to Ghana. The disparity between my cousins and I simply because of where we were born was staggering. Even at such a young age it just felt so unfair and I was determined to make a change in any way possible.
How did you become a Global Ambassador for Women For Women International Charity?
Modeling is fun. It’s been an incredible blessing in my life, and I’m so grateful for every opportunity that I’ve been given but it isn’t enough. It isn’t enough for me.
I’m still very much interested in my first love and passion, the advancement of women around the world. Whether through health, economic empowerment or social empowerment, women around the world need advancement.
For too long we have been globally oppressed. The time for change is now and everyone can create change, firstly within themselves and then in their wider community. Social media has become such a powerful tool for this.
One of the many blessings that my modeling career has given me is a platform and when I heard about the work women for women were doing I felt compelled to support.
Women for women empower the women they work with by teaching them how to make a change within themselves and in their community
The year-long social and economic empowerment program provides marginalized women with the opportunity, often for the first time in their lives, to come together in classes of 25 women to build support networks, to share experiences, to learn critical skills, and to access new resources.
[bctt tweet=”.@womenforwomen empower the women they work with by teaching them how to make a change within themselves and in their community – @PhilomenaKwao” username=”SheLeadsAfrica”]
Women for Women International supports the most marginalized women in countries affected by conflict and war. Their programs enable them to earn and save money, improve health and well-being, influence decisions in their home and community and connect to networks for support.
By utilizing skills, knowledge, and resources, women are able to create sustainable change for themselves, their family, and community. This is something I truly believe in.
From your experience, what does it take to build a career in the fashion and entertainment industry?
Patience and resilience. Patience and resilience. I’ve said it Twice because I can’t stress how important these two things are.
I have an academic background and in that setting, one plus one plus equals two. The same can’t be said for the fashion and entertainment industry. A huge amount of luck is involved. Right time, right place. This can often leave hopefuls feeling very frustrated.
I often feel frustrated myself. But it’s something that has become easier over time. The best advice is to stay ready, so when your opportunity comes you’re ready to take it. Unfortunately, you just don’t know when opportunity will come knocking. And that’s where patience comes in.
Most things are entirely out of your control and you can’t always judge how people will receive you. That’s the resilience, for every yes there will be a thousand nos. You just have to keep going.
What four skills have you found yourself using/learning frequently?
Leading on from the earlier question my four frequently used skills are:
[bctt tweet=”You just don’t know when opportunity will come knocking. That’s where patience comes in – @PhilomenaKwao” username=”SheLeadsAfrica”]
What’s your ONE advice for curvy girls who would like to model but do not have the confidence?
I’ll start with confidence, we all have down days, and honestly that ok. But it’s not ok to not be your own best friend and cheerleader. Whenever anyone says their feeling down about their looks I always remind them of the beauty in individuality.
There is no one on the planet that looks like you or has your unique features so you just celebrate them and not put it down. I’m a big advocate of the extraordinary and I believe everyone is inspiring because we are all different.
Confidence comes from understanding that you only have this one body and one life so make the most of it! You can’t compare yourself to anyone! Not anyone in fashion or on TV because most of what you see isn’t real.
And to pursue modeling, be yourself!
Always stay true to you no matter how hard it gets! And don’t let criticism get to you because what works for one may not work for another. Be lucky to find a great Agent that believes in you. I was very lucky due to the competition I entered.
All reputable Agencies do have open calls where you can have an informal chat about modeling and the possibility of becoming one.
Also, don’t take things personally. It all depends what the Agency is looking for and what suits all markets around the globe. Edgy editorial clients may get you instantly but the commercial ones may take longer to get that look if at all.
This industry is super competitive and you need a thick skin and determination and professionalism to make it.
For representation I would stick to Agencies that have great reputations, do your research, take a look who else is represented by them, go and meet them, it is all about feeling comfortable and trusting your agent. You will develop a very close relationship, and trust and communication are key.
What’s your morning ritual?
I’m trying to find one. Morning rituals are so important they center your day and help organize your thoughts.
I used to have one which included completing my five-minute journal, drinking water and meditating. However, the more I travel the harder it gets.
For all our melanin Motherland Moguls, how do you keep your skin glowing?
I owe a huge part of my skin to genetics. You think my skin is glowing? You should see the rest of my family. Genetics plays such a massive part in the health of your skin but there are definitely things that can help.
Inside out is my mantra. Eat well, make sure you eat your greens and veggies and try and eat as wholesomely as possible. Stay hydrated. Drink lots of water, hydrated skin is a good skin. And lastly, find what works for you and stick to it.
For me, I love products from the body shop as well as my natural staples of Shea butter, black soap, and baobab oil. Keep your eyes peeled for something special.
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