Reflecting through the four seasons way of life
This year has been a transformational one. I know I am in a new place and have transcended to the next platform of my life. Believe me, I have grown and I know that I will never be the same again. I went into the woods and came back anew. [adsanity align=’aligncenter’ id=144658] Well, I make it look all-glorious and rosy but we all know that growth is riddled with moments of tears, frustration, and chaos. The biggest influence on my life this year was a twelve days leadership programme that I was part of in July. As part of the programme, on one of the days, we were required to take part in a personal six hours reflection session. [bctt tweet=”Recognize which season the different aspects of your life fall into, and take the necessary actions.” username=”SheLeadsAfrica”] I am melancholic, so I naturally reflect a lot. One hour of reflection is enough for me to figure out things and have my ducks in a row, or so I thought. I must admit that I was not at all excited about the six hours reflection session. To make matters worse, there was talk that the woods in which we would be doing our reflection had snakes. My plan was to walk the entire time so that I did not have to sit and encounter any snakes. So the said day arrived and my fellow participants and I were ushered into the woods by our facilitators. There was a whole ceremony around it. The only things that we were allowed to carry were food, water, a notebook, and a pen. We were also encouraged not to carry any watches to avoid shifting our focus to time rather than ourselves. My plan to walk for the entire six hours was quickly squashed when I walked the entire length of the woods in under twenty minutes. The rest of the woods was restricted to us. So while others were perched on trees or rocks, I decided I would sit right next to the winding path where I had a full view of my surrounding environment, where I would see all the reptiles coming my way. While psychologically preparing myself for this session, I had mentioned to one of my friends that I was not looking forward to being in the woods for six hours and much less to reflect for that long. Having done it himself on numerous occasions, he advised me to use the four seasons ways of life to reflect on my life. That is precisely what I did while I was in the woods. And before I knew it, I heard the whistle go, signifying the end of the reflection session. While reflecting, I had not for a single moment thought about what time it could be or how many hours were left before I could leave the woods. I left the woods with clarity about my life, where I was at, what I wanted to start doing, what I wanted to continue doing and what I needed to stop doing. Basically, I took stock of my life, the four seasons way. According to Socrates, an unexamined life is not worth living. The Four Seasons Way of Life helps you to do exactly this, examine your life. The four seasons; Spring, Summer, Fall, and Winter when mapped to our lives, reveal so much truth. [bctt tweet=”Weeds are the things that will stop you or act as an impediment from reaching your goals. You need to identify them and pull them out.” username=”SheLeadsAfrica”] SPRING I love Spring. It is such a beautiful season, despite the rain, with so much color and life. Things begin to bloom and flourish. Hope abounds. Spring signifies what is new in your life or what is being birthed. It could be a new job, a new business venture, a new relationship or a renewed relationship. Things that are growing and thriving in your life. These things bring you joy and hope. They challenge, motivate, and scare you at the same time. Essentially, they give you a reason to keep going. What is blooming in your life? SUMMER As an African, I remain mesmerized by the long Summer days. I absolutely love them. There is something about sunshine and the energy that it brings. Lots happen during summer. People take breaks from work, children are on break from school, people travel to places all over the world. As we would say in my country, “It really happens in summer”. Summer is about having fun, connecting with those who matter most, traveling and seeking inspiration. Summer is the time between sowing and reaping. You sowed in the Spring of your life. You pluck out weeds and water your plants in the Summer of your life. Weeds are the things that will stop you or act as an impediment from reaching your goals. You need to identify them and pull them out. There is nothing that will grow without being watered. Whatever you have planted in the Spring of your life, needs to be watered. Be it a job, a relationship or a project. What needs to be watered in your life? FALL In Fall, you reap. The things that you started in Spring are coming to an end during. Some of those things could end successfully, while some may come to completion in a manner that was not expected. In the Fall of your life, you need to think about the things that have ended. Rejoice in those that have ended well and learn from those that did not end so well. Grow from the process. Sometimes we try to bring back to life, through watering and weeding, things that have already died. We keep trying in bad jobs, toxic relationships, and fanning the fire even when the other party has poured water in it. Do yourself a favor, if something has ended, learn from it and move on. What has come to an end in
A MINIMALIST’S PERSPECTIVE TO SETTING GOALS
Goal setting is paramount to individuals as it helps with the rebranding, focus, and orderliness of life. I mean, we all have aspirations and dreams and accomplishments we would love to attain yes? And when it comes to aiming that peak, it’s all about good intentions, yes? When it comes to sharing our aspirations with others, we get bold, we get optimistic, and we get daring, yes? Most people even go as far as creating reward systems for themselves, like when I positively tick so soon my goal list, I have to get me some Birkin Bag because I sure deserve it! Right? So why do we let the negative kill our vibe? Why is it that we often fall short of the goals we set for ourselves? How come we wonder why we are at the same place we were years past, with the same poor habits and no sign of progress? It’s simple. [bctt tweet=”Start simple and work your way from the ground up” username=”SheLeadsAfrica”] The answer to the entire why questions are because as human beings, complicated is our tag names, no offense. We tend to overcomplicate and make vague the steps necessary to accomplish the goals we set for ourselves. As there are loads of various perspectives to setting goals, this article gives you another strategy to set and look at your goals progressing from a minimalist’s perspective. LITERALLY, HUG BIG PICTURE IDEAS This may be very contrary to what minimalist’s belief in but its standard. Embracing that big light bulb idea will make one hone in on what we tend to get out of this life. This idea may range from securing a major deal in your niche, wanting a big family or just being financially well off. It could be anything that tickles your fancy, just make sure you write it down on a paper with your lovely pen. Note: it’s important to take the time to grasp what you want your life to be all about, and what you would want to achieve big time. PRIORITIZE THE PARAMOUNT This is the forte of minimalists. So once you’re done listing out your big ideas and dreams’, noting the order of importance is the next step. When you create a prioritized list, you are getting rid of the confusing clutter and allowing yourself focus on what you truly want to accomplish. So this is it: you create a list of your goals beginning with the most important to achieve at this point in your life to the least important. Note: One has to realize that the goals found at the bottom of the list are still important but not as crucial as the ones found at the top. Now, success is just around the corner because you have something real, a real end goal you wish to achieve and not just wishful thinking goals. CREATE TANGIBLE STEPS Now that your priorities have been set, you can start using this information to pinpoint steps that would help you achieve the most important goal on your list. Remember, you need to take time out and think deeply for you to establish well thought out steps to achieving your goal. Now, try to begin with the most basic achievement you can think of. As with how we humans evolved, and our learning process, we started learning A, B, C before forming sentences. So start simple and work your way from the ground up. Remember with previous steps, it’s important to note them down so you can refer back to them later.It helps when you keep your laid out thoughts short, black & white and precise so it’s clear to see if you have successfully accomplished a step…or not. This phase is more or less, understanding the significance of creating a solid foundation that is easy to grasp and build upon. GET RID OF THE CLUTTER As a minimalists’ main goal is to declutter in all aspects of life, this works in setting goals as well. Any step or thing that doesn’t aid in your success should be scratched out, with every ounce of intentionality and no looking back. Anything that proves as a barrier in achieving your goals, be it an excess of social events, ideas, obligations, people or items, scratch ‘em out, please. Now don’t get me wrong, they may not be negative influencers, in general, but they may be distractive and you won’t be needing any distractions when it comes to pinpointing the goals and heights you want to attain at a certain period. We need focus vibes and not distraction vibes. [bctt tweet=”If you want to lead a simple life, scratch the reward system, let go of that chocolate and be bold.” username=”SheLeadsAfrica”] REWARD SYSTEM…OR NOT. Reward system is an innocent idea but totally unnecessary. For minimalists, they see value in the lifestyle they have opted in for and they know there’s a light at the end of the tunnel. They know the rewards and gains they have to look forward to by achieving their goals and so they embrace the simple idea that for every phase completed, they are a step closer to achieving their desired goals. This setting goal strategy may be very tough on people and opting in for the reward system is not a bad idea but if you want to lead a simple life, scratch the reward system, let go of that chocolate and be bold. REVAMPED LIFESTYLE A minimalist strategy to setting goals gives a more defined approach to things and a simple approach to creating and meeting your desired goals. Once you’re done setting your goals, you start getting results in your overall lifestyle, positive results as that’s the beautiful outcome of setting goals. It’s more like you put in hard work in one area of your life and you see a transformation in other areas. Keep that in mind. Note: Don’t try to skip previous steps to jump. It doesn’t work that way as the steps
Funmilola Awosanya: Volunteering helped me become part of something big
Funmilola Awosanya has dedicated her free time to volunteering. She has over five years of experience as an insurance broker, advocate for women and girls development, and business development in the nonprofit sector. She earned a Higher National Diploma in Insurance from Lagos State Polytechnic in Nigeria. Being the founder of an online one-stop forum, she’s trained youths on vocational skills, entrepreneurial skills, and business development, and also advocated for quality education. As the Founder of oppourtunities.com, she led entrepreneurship programs that equip young women and men on hand skills and empowered them through entrepreneurship, business, career, leadership, and advocacy. Funmilola has volunteered as a lecturing and overseeing committee, youth advocate, an agent of change, for diverse organizations including the Young African Leadership Initiative West Africa Region, Makoko Dream Project, and Young Transformation Initiative. Through these experiences Funmilola has developed skills in capacity building, leadership development, mentoring, community service, business development, and project planning and implementation. In this article, she highlights how volunteering has played a big role in her career and personal growth. [bctt tweet=”When you volunteer for either small, local or international project, you change something the world. ” username=”SheLeadsAfrica”] On becoming a volunteer… I started volunteering in 2017 after joining the Yali Network Face2Face Facebook group. It all started when I began to connect with members from different parts of the world. One day, the founder of Makoko Dream Project – Emmanuel Agunze posted a volunteering advert for people who can join him on his quest in advocating for quality education which I saw was in line with what I do. I joined his volunteering team and haven’t looked back since then. Why volunteering is powerful… Volunteering is a powerful tool for you to gain new skills which can be used for your academic and professional careers as it gives you the opportunity to be part of something big. When you volunteer for either small, local or international project, you change something the world. Winston Churchill said we make a living by what we get but we make a life by what we give. Volunteering is powerful as it allows you to be part of a team who put smile and hope on others. Most local and international opportunities like scholarship, conferences, summit, and others request for working experience in which volunteering is also accepted as a working experience so you can see how powerful volunteering is. Most people acquire their working experience through volunteering. On where and how to volunteer for a social cause… You don’t have to be in a group before you can volunteer. Most youths are just lazy to make use of their phones to search for opportunities. You can follow or check some certain websites to get new and current volunteering opportunities. Subscribe to their websites/ newsletters to get updates and also follow organizations on Facebook, Twitter, and Instagram as they post most opportunities their too. On balancing volunteering with a full-time job… Most volunteering gigs are not full time. If you have a full-time job and the passion to volunteer, all you need to do is to identify part-time volunteering programs/ project you can get involved with, which will not affect your job. I for one, always go for volunteering programs during the weekends and holiday time. On impacting people through volunteering Through volunteering have been able to make an impact in the Makoko community through the Makoko Dream Project. Volunteering for the Makoko Dream Project has given me the chance to partake and contribute to various educational projects, Christmas party project, Medical Outreach in Makoko which has impacted over 100 children and women. I’ve been able to make an impact also while I was volunteering as a mentor for the Young African Leadership Initiative West Africa Online Cohort 5, I was able to mentor over 2 participants intensively, encourage and motivated them in completing their various community projects and program at large. Also, I mentored over 80 participants of the Young Transformation Initiative where I was volunteered as a facilitator. 5 things I’ve gained from volunteering… Becoming part of a community of young change makers Having a sense of fulfillment Its opened my eyes to things happening in my community which needed extra help I’ve learned new skills Interested in contributing for She Leads Africa? Click here.
AMBER WILLIAMS: PEOPLE DON’T BUY PRODUCTS. THEY BUY STORIES
Amber Williams is the founder of Punkyflair, a brand story shop that serves beauty, fashion, and lifestyle startups. Building iconic statement-making brands is her jam, and she is committed to helping businesses grow authentically through a story. Through Punkyflair, Amber has positioned new businesses in the marketplace, molded magnetic personalities, crafted money-making narratives, and named global product collections for leading brands like Camille Rose, Heat Free Hair, Shea Radiance, and Marjani. Amber Williams connects young brands to the customers they want to reach through a story. She believes that story is the most critical business asset for one simple reason: it can’t be duplicated. It is the key to building a brand that will withstand the test of time and last forever. In this interview, she discusses how you can best understand your audience, communicate your vision, and sell with a story. Tell us how and why you started Punkyflair My early career was spent in corporate America where I used my formal training in psychology and integrated marketing to create and launch brand strategies for companies like Armani Exchange, Volkswagen, The United States Olympic Committee, and Feeding America. I was working within a world of limitless resources and possibilities in marketing. I had the freedom to be creative, spend however much was needed, and most importantly – test the water. After several years of implementing creative brand marketing campaigns, I realized that my signature approach to every strategy I created was rooted in a story. Every idea, every narrative, and every message I built told a story. Inadvertently, I used my knack for writing and understanding of human behavior to put words together that would sell clothing, jewelry, cars, and even promote funds for world-renowned athletes. [bctt tweet=”Every idea, every narrative, and every message I built told a story – @punkyflair” username=”SheLeadsAfrica”] I was a storyteller. At 29, I decided that I would package up my approach and all of my corporate learnings into a framework that would help startups launch and grow their businesses. I created Punkyflair to empower entrepreneurs with the tools, training and thinking necessary to understand their audience, communicate their vision, and sell with the story. Today, I have the good fortune of doing so for leading woman-owned brands like Camille Rose, Heat Free Hair, Marjani, BLK+GRN, and Shea Radiance. What is brand storytelling and where does it fit in marketing strategy? Simply put, brand storytelling is a method for connection. If you consider your favorite storybook or movie, there is most likely a character in it that resonates most with you. Maybe it’s because you see yourself in them. Perhaps it’s because that character represents who you want to be. All great stories make you look at yourself and consider how you connect to the tale being told. Brand storytelling is no different. A great brand story lets your customers know why you exist and how you fit into their lives. When done well, your brand provides the perfect reflection for who they already are but better. Brand storytelling is the most effective, non-salesly way to build meaningful and profitable relationships with the customers you want to reach. [bctt tweet=”A great brand story lets your customers know why you exist and how you fit into their lives.” – @punkyflair” username=”SheLeadsAfrica”] How can businesses effectively explore the core elements that make up their customer profile? All businesses should view their customers as the star characters in their brand story. Everything that your brand does–from operations to product innovation and marketing–should be built around your customer. It always amazes me how many entrepreneurs are willing to skip this essential first step. A strong customer profile is made up of three key elements: perspective, preference, and personality. Understanding your customer’s perspective is all about figuring out where your customer is coming from, the unique challenges they face, and what they really want from your brand. The next step is to discover what your customer prefers by digging deep to understand purchase motivators and where your brand solution fits into their lives. Finally, you’ll want to explore your customer’s personality traits. Doing so will help you tailor your messaging in a way that gets the people you want to reach to listen and buy from you. [bctt tweet=”A strong customer profile is made up of 3 key elements: perspective, preference, and personality – @punkyflair” username=”SheLeadsAfrica”] As they discover their customers, how do businesses determine the best approach in talking to their audience? Now that you know more about your customers, you’ll want to speak to them in a language that they understand. The best approach is first to visualize precisely who this person is. Bringing the person you want to reach to life humanizes your communication. It brings back the reality that you, as the brand, are talking to a real person. When working to craft your narrative, ask yourself these four questions: Why does my brand exist? What problem do we solve for our customers? What values or beliefs do we stand on as a business? How do our products/services make our customers’ lives better? The answers to these questions make up your core brand narrative, letting your customers know exactly why they should trust and buy from you. Plaster them everywhere (tactfully of course)! As businesses increasingly incorporate storytelling in marketing strategy, how can “Motherland Moguls” craft a brand story that yields customer action? The marketplace is getting extremely crowded! It’s never been harder to cut through the clutter than it is now. Customers are continuously bombarded with marketing messages and brands are spending a significant amount of money just to stay visible. In this landscape, the challenge lies in not only being seen, but in making money also. The best way that Motherland Moguls can yield a favorable action from their target customers is to keep a pulse on their customers’ wants and needs. Don’t get too caught up in the competition and what they’re doing. Always remember that people
How to Stay Sane While Being Young and Ambitious
Being a millennial can be exciting and challenging at the same time. We are driven and motivated. The prevalence of media outlets has created opportunities and avenues for us to go after our goals and passions and share our experiences with everyone. We can thus feel as though we constantly need to be on the go. We want to fulfill all our dreams and we also want to live our best lives. Going after our dreams and seeking to live a truly happy life can be an arduous task. It can leave us feeling overwhelmed, burned-out or drained. The key is constantly trying to have some form of balance. You can and should go after your ambitions yet be receptive to enjoying the moment. Here are some tips on how to go about that. [bctt tweet=”The tribe of people you surround yourself with matters because they can have a truly significant impact on your life – @isireflectdaily ” username=”SheLeadsAfrica”] Get a Planner or NotePad There can be a million and one things that you want to do at almost any time. A great way to keep track of your goals and responsibilities is to have a planner or notepad. You can even use your phone to jot things down if you prefer. Getting a planner or notepad keeps your organized. It helps you to remember what it is you aim to do. It’s also a great way to help you be accountable because you are the individual who put down the list of goals and objectives to accomplish. Do Some Form of Physical Activity The misconception around physical activity is that it is only needed for those that want to lose weight and be fit. However, the benefits of physical activity expand further. Physical activity helps to give you focus, clarity and most importantly, it gives you energy. If you consider yourself to be a go-getter and very ambitious, you could easily get burned out from all the things you’re trying to achieve. That’s why having a form of exercise matters the most. It serves as a platform to release stress and fatigue. It boosts your mood and productivity by fueling your energy. Now you don’t have to take in an extreme sport. Research proves that simple activities such as just walking outside for thirty minutes are good exercise. You can find the best thing that works for you. Maybe you like to dance, or swim or cycle? Taking up these activities will keep you energized and of course, healthy and fit. It’s a win-win. [bctt tweet=”Making time for activities you enjoy doing serves as an outlet for you to breathe, enjoy and relax – @isireflectdaily ” username=”SheLeadsAfrica”] Make Time for Activities You Enjoy I understand you want to be your own boss and get on the path to making that six-figure salary. It’s great to aim high but that doesn’t mean you have to neglect to have some fun in your life. Making time for activities you enjoy doing serves as an outlet for you to breathe, enjoy and relax. This will help you to prevent a burnout because if you are working yourself hard 24/7, you become drained and exhausted. You have to make time for the things you like doing. Make time for the movies. Make time to socialize. Make time for self-care activities such as a spa day or a manicure and pedicure. These activities that might seem little compared to your big goals are truly essential because it fuels you to keep moving. Have you heard the saying ‘work hard and play hard.” You’re putting in all that good work so don’t deny yourself the fun and relaxation you deserve. Have a Good Tribe Around You No one makes it all on their own. We all have some form of help and support that makes it possible for us to get to where we want to go. We have mentors who provide us with their valuable time and resources. We have our girlfriends who give us that emotional support and motivation to be our best selves. We have groups and organizations that give us the tools and community we need to better ourselves and take our hustle to great heights. You need to have a good tribe around you in order to achieve your goals and also stay sane in the process. The tribe of people you surround yourself with matters because they can have a truly significant impact on your life. If you don’t have a tribe, you have to consider ways to make this happen. Get involved in organizations and groups that cater to your interests, hobbies, and passions. What helps you to keep going after your goals while living a life that truly feels good? Interested in contributing for She Leads Africa? Click here.
Living Life with a Full-Time Job and multiple Side Gigs: 4 Commandments to adopt
6 months ago, I decided I needed to get a day job. The decision came after I had run my fashion design business and realized I needed firsthand experience running the kind of business I wanted. I got a job as a Personal Assistant in a big manufacturing company. The role is combined with several other unofficial roles. 6 months down the line, I can safely say I am not so over my head as was 2 months ago. Between this full-time job, running my fashion design business on a small scale and freelance writing, it is safe to say I had no “me” time. I had no life outside of work. I had finally done two things I dreaded: living for the weekend and working hard without being productive. Two months ago, I told myself that this had to stop. I finally came up with a routine that helped me do all I wanted realistically and still have a life. Here are my four quick tips for having a life with a full job and side gigs. [bctt tweet=”Balancing two or more responsibilities with self-care is hard but not impossible. Here are the 4 commandments to follow:” username=”SheLeadsAfrica”] 1. Thou shall keep a To-Do list and use it. I found out that having a to-do list keeps me organized. With so much to do at work and in my side jobs, I find myself running around a lot and doing nothing much. My daily To-do list is organized the night before. I factor prayer, working out, my main job, my writing, my sewing in the evening into the list. I make sure I leave blocks of time to accommodate the unforeseen jobs that will come up at work. This is a daily occurrence. The To-Do list increased my productivity by 50%. 2. Thou shall set realistic targets 3 months into the job I developed stress belly and added weight. My face broke out and I started to wear wigs, leaving my natural hair matted under the wigs. Forget mani-pedi. That was gone. When I took the decision to get my life together, the first thing I did was set goals. Safe to say the targets were pretty high and I gave up. I went back to the board and re-drew the plan. Work out thrice a week as opposed to every day. Drink water, get my nails done bi-monthly. Braid my hair once a month and wear wigs for the other days of the month. 2 months in, my stress belly has reduced and I still maintain my hair and nails routine. 3. Thou shall factor in “You” time I love going to the movies, green tea, and red wines. One of the first things I stopped doing was going to the movies. Weekends were tight. No more tea time and wine time. I now find time on Sundays to savor a cup of tea or a glass of wine. Most importantly I fix movie dates so I will have to make time for them. This means I must close out official work by Friday and put extra time into the writing. It is worth it. [bctt tweet=”Relate each work experience to your business. This way your work and life is balanced emotionally.” username=”SheLeadsAfrica”] 4. Thou shall find a purpose in what you do. If your job pays a bit low like mine, you might grow resentful over time. This will definitely affect your work-life balance. For someone who wants the experience, this will make a terrible experience. One way I have managed to balance myself emotionally is to relate each work experience to my business. One thing I have learned to do is to be grateful and positive. It gives more light to the work I do. I make the choice to cut back when I can. Balancing two or more responsibilities with self-care is hard but not impossible and we are getting there. Till next time. For now, drink a glass of wine or cradle a cup of tea and take care of you! Interested in contributing for She Leads Africa? Click here.
WEBINAR WITH VUMILE MSWELI: WORKING TOWARDS YOUR DREAM CAREER (OCTOBER 31)
Don’t have a career growth plan? Well, girl, you need one! When we were younger, our career plans were much more exciting! We wanted to be so many things. Now that we’re older, are we really focused on our career goals with as much excitement? Or are we just all about the Benjamins? Sometimes, we get so busy on the job and running the businesses that we don’t take the time to focus on our personal development. But remember, you owe it to yourself. The smarter you get; the more skills and valuable contacts you have, the more your company will benefit and the more schmoney will come in!!! [bctt tweet=”Tired of your current career status? Join us for a webinar with @vumilemsweli on Wed, October 31st at 3 pm WAT to get all the tips you need to take your career to the next level.” via=”no”] Join us on Wednesday, October 31st, for a Webinar with Vumile Msweli, founder of Hesed Consulting, who will be giving advice on how to reach the next level in your career. Vumile has had experience working with individuals and entrepreneurs to accelerate their careers and businesses, and she’ll be helping you too! Some of the topics we’ll cover How to design your career Positioning yourself for your career Finding your Ikigai (the source of value in your life) Re-discovering your career passion How to maximize your career for success Register below to access this opportunity and submit questions that you would like Vumile to answer. Webinar Details: Date: Wednesday, October 31st, 2018 Time: 3pm Lagos // 4pm Joburg // 5pm Nairobi Location: We’ll send you the link to watch once you register Watch the webinar here: About Vumile Vumile Msweli is an international speaker, renowned career coach, columnist, and the Chief Executive officer for Hesed Consulting. Hesed is a consulting firm specializing in commerce acceleration; career coaching; women empowerment; facilitation and training on the African continent with a presence in Nigeria and South Africa. Vumile has worked in Europe; Asia and across the African continent for reputable multinational institutions including Barclays, Investec, Nedbank, First National Bank, and Vodafone. Vumi is a regular contributor to the Guardian Nigeria and Destiny South Africa, she has spoken at the African Union, Women’s Economic Forum and USAID to mention a few. She is an award-winning businesswoman who has received honours such as the Women’s’ Economic Forum’s Woman of Excellence Award, being named 34th Most Influential Young South African by Avance Media, the Mail and Guardian Top 200 most influential Young South Africans and awarded the Elle Boss of the Year in the Corporate Category and the Black Management Forum’s Young Professional of the Year.
Eva Toby: How To Stay Empowered When You Feel Life Sucks!
Eva Toby is an Amazon Bestselling author, media personality and presenter. With a degree in psychology and Masters in Social Work from the University of Michigan, and an MBA, Eva is passionate about helping women and young adults bring clarity to their purpose. She is the creator of The Purpose Blueprint: 7 Easy Steps to Clarity. Eva has been featured in Genevieve Magazine, Afro Elle, Spice TV, LA Talk Radio, WHPR and more! Eva is 6ft tall and has modeled part-time for the past 10 years as a car model for Ford, General Motors and Chrysler, getting premier access to some of the fastest cars in the world. In this article, she talks about overcoming challenges and finding her purpose. On creating “The Purpose Factor” book… If someone had told me several years ago I would be a best-selling author and purpose pusher, I probably would have laughed. However, it’s always fascinating how God truly knows things way ahead and has greater purposeful plans for us even when it comes out of tragedy. I was led to create The Purpose Factor book after the sudden death of my dear cousin in 2014. With my emotions being all over the place from a state of shock, sadness, and confusion. I found it really hard to cope after experiencing such a significant loss. I remember one day picking up my bible to read for encouragement, and it was at that moment these notes had fallen out. The notes were actually from a message, two years prior, that I’d shared with a youth group at church about the significance of living life to the fullest and making your time here on earth count! [bctt tweet=”There is no growth in your comfort zone – @evatobyXE” username=”SheLeadsAfrica”] Notably, I’d read my bible so many times prior to that and never realized I kept those notes tucked away in my bible binder. It just goes to show the significance of the timing. At that point, I remember this resurgence of passion and desire of sharing with the world the Power of Purpose. And I wanted to get the message across that each person on this earth is valued and has an assignment. I realized how life is so precious and fragile. And that ‘Time’ is not money but life! Hence, it is imperative that we maximize our time here in order to be of value and impactful. The Purpose Factor book was dedicated to my cousin who indeed lived life to fullest and impacted so many lives. On facing life challenges… The past few years have indeed been life changing and challenging to say the least. From the loss of my cousin, and then another cousin. And then, I lost my father in 2016. Experiencing such significant losses in a span of a few years has been indescribable. Couple that with trying to stay focused on building my brand/business, it was not easy. But one thing I learned through this process that keeps me going is that even in pain there is still a purpose. As painful as the process has been, I realized God still has me here for a reason and wants me to keep going. [bctt tweet=”I firmly believe that passion is for “yourself” while purpose is for “others” – @evatobyXE” username=”SheLeadsAfrica”] Perhaps there may be someone out there that will hear my story and be encouraged to keep going despite the circumstances and challenges they are facing. I learned that in life we all have seasons, and every season has an expiry date. It is the endurance during those seasons that prepares and makes us stronger for the rest of our journey in life. 3 ways women can stay empowered… Whether it’s the loss of a loved one, broken relationships, loss of job, or personal struggles, rough times happen to everyone at some point in life. Trying to remain hopeful and positive through it all can be challenging. Especially when overshadowed with feelings of confusion and loss which begin to resonate so deeply. [bctt tweet=”Never curse the process! Your purpose is a product of the process – @evatobyXE” username=”SheLeadsAfrica”] While you may feel like you are in a hopeless space it is essential to be reminded you are not. You are in a season of transition and need to remember there is a breakthrough on the other side of the breakdown. Below are 3 ways you can stay empowered when you feel life is taking its toll on you: 1. Acknowledge Your Feelings Almost everyone at some point has had that feeling of hopelessness and despair. The truth of the matter is that it is OK. We are all human and embracing your vulnerability is the first step to reclaiming your power. Remember acceptance is not a sign of weakness and by no means an indication that you don’t desire change. But rather than suppress those feelings, acknowledgment gives you the confidence to deal with them and start making a way for something new to emerge in your life. 2. Have An Attitude of Gratitude There is so much power when we cultivate an attitude of gratitude in our daily lives. Research studies have shown the positive impact on people who focus on gratitude. Gratitude facilitates increased self-esteem, optimism, happiness, improved mental health, progress towards goal achievement, increased energy and more. Therefore, it is important to start making gratitude a daily ritual. You can start by creating a gratitude journal for yourself. Each morning and/or evening tries to think of at least two things you are grateful for in that moment. 3. Look for Opportunities of Growth When life hits us hard, we are often led to start with “why me?” or “why is this happening?” It’s natural at first but if we dawdle in this space for too long, it can lead us further onto the pathway of self-pity. Hence the importance of changing the narrative from “why” to “what”. Start thinking about “what”
Overpowering Gender Discrimination in Male Dominated Fields
Gender discrimination has been a major issue in Africa, and the world at large. Although, it’s reduced in the past years since we live in the 21st century and in the most real modernity. Unfortunately, it’s still an issue women battle. This happens in most industries, and especially in male-dominated fields like construction industries, politics, entertainment and so on. Most times, I wonder why or where the male superiority emerged from and I still don’t get it. Why?. Because I’ve heard of women’s success stories that men can’t even dream of attaining by going through the phases women do. As we live in an evolving world and in a modern time, gender equality should be essential in every society and economy. Although the past discrimination women faced has been changing, there are still a variety of challenges that women face, low-key and high key. Women that jump into positions predominantly held by men don’t have it easy. They seek support from colleagues, friends, and families and so on as they face challenges like mistreatment, incompetency, unheard voices, or bad comparison. African women have so little influence over resources which restricts befitting jobs and limits their earnings, hence the dependency status. That makes the voices of women remain limited and unfortunately, African attitudes, vibes, and customs extends many of these inequalities across many generations present and ones to come. [bctt tweet=”As we live in an evolving world and in a modern time, gender equality should be essential in every society and economy” username=”SheLeadsAfrica”] Let’s take a look at the agricultural sector which requires a strong manpower, so technically, we can tag it a male-dominated field. Research shows us that women contribute 60% plus, of labor into food production for household consumption and for sale. Yet they get no credit for their hard work. They are not recognized, visible, complimented, or rewarded for all the energy and passion they put into the work they do. In politics also, it was regarded as a man’s job to make decisions or make a difference. But from the 1990s, women started gaining freedom, the freedom to do whatever. The freedom to have a voice and stand up for what they want. Now, women have gained over 30% of the seats in the government and are making a difference and history. How sweet! In dealing with gender discrimination in male-dominated fields, what options do women have? Do they become a man overnight or take advantage of their natural qualities like nurturing and oozing empathy? I think not because psychologically, women can face a comeback for playing the feminine gender role stereotype, which isn’t cute, one bit. [bctt tweet=”Here are some practical strategies that can be adopted to help women overpower gender discrimination in male-dominated fields:” username=”SheLeadsAfrica”] Appreciate the feminine advantage This may mean relying on appearance to gain acceptance and it works to the advantage of women in male-dominated fields. When one looks smart and nice and works smart and nice, acceptance is just a second away. Embrace some male characteristics This may not accord to some personalities and it may also be a copying tactic, but when one embraces the male characteristics and monitor oneself, being self-conscious, opportunities present itself Mentorship Having a female mentor, in or outside the industry is a wonderful way to build knowledge and skills. One gets to align personalities and their reputation can help reinforce one’s reputation. Dwelling in the positive and ignoring the negative To succeed in spite of adversity says a lot about a person’s character and determination. This is in regard to focus. By dedicating oneself to the job at hand and getting accustomed to the role by focusing on the engaging and challenging nature of the job, one tends to overlook whatever politics is being played and in turn, recognition and success will be birthed. This would make a huge difference to women’s work satisfaction and effectiveness. Changing workplace culture It is very much possible to succeed in industries not typically associated with women such as mining or construction. Attitude adjustments can make a woman brave enough to fight the status quo. Also, one can influence the hiring policies or implement recruitment platforms that support fellow women in the industry. By this, workplace culture has evolved and shifted. With this, African women and women, in general, will be able to overpower gender discrimination in male-dominated fields. They can create a place for themselves and generation to come, and make history. Let’s make our voices heard and make a huge difference! Interested in contributing for She Leads Africa? Click here.
Chioma Ezekwesili highlights the Essentials to Building and Growing Your Blog
“The main essential for starting a blog is to first have a passion for something”. – Chioma Ezekwesili Blogging is a great platform to express yourself, build a brand, and even make a source of income. Due to the diverse benefits of blogging, there is an influx of blogs and bloggers. This can make the process of building and growing your blog daunting. You might question whether it is worth it and how do you go about building this presence online? In this interview with fashion and lifestyle blogger Chioma Ezekwesili, she provides inspiration for prospective and current bloggers on her experience of starting and building her blog and brand. When and why did you decide to start your fashion and lifestyle blog and what were the essentials to beginning it? The main essential for starting a blog is to first have a passion for something. It could be cooking, fashion, gossip, politics, and other topics. You don’t have to be an English guru but you should always endeavor to read something new about your passion. This is significant because you can then provide your readers with new insights into your niche. In addition, you will be able to come up with new and diverse ways to relate to your readers. Secondly, you should draft a consistent timetable. It’s hard at the beginning but once you start, keep at it. Every day, have a topic you can write on. What will help you is approaching each day with an open mind? Also, make sure the photos, write up or videos are original because it allows your readers to connect with your originality. As for myself, I started my fashion and lifestyle blog in 2015 but I couldn’t keep up with it. This was because I started the previous blog with the sole purpose of making money. The blog was just alive for about three months and that was it. Then, I officially started www.yhitschioma.com in July 2016. This blog is out of my love for fashion. I also felt the need to express my opinion on lifestyle tips. I try to make my posts inspirational. I merge fashion styles to relatable inspirational quotes. I want to let people know that fashion is more than wearing designer clothes. Fashion is also a way of passing a positive message to the people around you. [bctt tweet=”I grew my 7k followers on Instagram by posting my Sunday bests every Sunday and tagged it #fashionforchurch – @Yh_ItsChioma” username=”SheLeadsAfrica”] What is the best platform for intending media influencers to be on and why? Instagram and Twitter are the best platforms, dependent on the type of influencer you are. Instagram is mainly for fashion, lifestyle, and style. It’s best for visual appeal through photos and videos. Then, Twitter is good for sports lovers, especially soccer. The discussions on Twitter around the leagues is something that anybody building his/her brand around soccer needs to be on. Twitter is also a good platform for having discussions about politics, sports, music, health tips and more. I advise that you be linked on both platforms. That way, whatever you post on one can reflect on the other. However, more attention should be placed on the social media platform primarily for your type of brand. Social media metrics are ever changing and for those looking to make an impact online, the competition is increasing. Is it possible to grow one’s social media organically? Yes, you can grow organic followers and I am a testimony to it. I grew my 7k followers on Instagram by posting my Sunday bests every Sunday and tagged it #fashionforchurch. Every Sunday, people were looking forward to what I wore to church. Once you find out what your followers like, stick to it and be consistent. Do not buy followers because interactions on your post will not match your followership. That matters because people and brand will immediately see through that. The first year might not be easy but keep posting. Also, make sure you use hashtags because they work like magic. What is your process of growing your brand presence? Building your brand starts with a conscious effort to actually build the brand. Find the social media platform that suits what you are trying to build Try to make your followership on any social media platform that you are on organic. If you are on Instagram, never miss relevant hashtags like #MCM #MondayMotivation #WCW #TBT #FBF or things like that. You can even come up with your own personal hashtag that people can follow through your post. For me, it’s #LifeOfAStartingEntrepreneur and #yhitschioma. If Twitter is your platform, be sure to check the trending hashtags and draft your tweets around it. Finally, you have to be consistent your post on social media. Be sure to have your contact details available for people to reach you. Reply and like comments so that there is a discussion around your post. How can one stand out and be unique online? You stand out by being real. Don’t try to be in competition with anyone. Rather, you should strive to be a better version of yourself. Keep doing what you love and don’t copy others. Be original with your posts. What steps should an aspiring media influencer take to attract opportunities to work with organizations, brands, and collaborations? Keep your profile open not private. Make sure you give credit to other brands you are wearing or using on your page. Then, you get other brands to notice that you are promoting other brands. They will then want to work with you. For blog collaborations, if you never reach out to people, you might not have anyone reach out to you. Last year, I sent about 5-6 messages to other bloggers like myself for collaboration. However, I got turned down by about 4 and I didn’t mind. I did a collaboration with the bloggers that wanted to. The result is that other bloggers saw it and then reached out to