Ruth Yimika Awogbade: Be a voice, not an echo
[bctt tweet=”Ruth Yimika Awogbade: @HelloMAGNIFY isn’t your typical fashion, lifestyle or faith publication” username=”SheLeadsAfrica”] Magnify magazine was described by the Huffington Post as ‘the women’s magazine breaking every stereotype out there, and [in the process] turning the idea that religion is stuffy, unfashionable and sexist on its head’. As a consumer of Magnify’s third and very bold issue I must say I totally agree! The magazine contains incredible material about the challenges that face millennial women today all encapsulated with the mantra: Fashion. Faith. Feminism. The timing couldn’t be more perfect for such a declaration. With the political climate as it is, and women under increased scrutiny, this may be just what we need! A reminder that who we are is enough and that being true to you is totally worth it. I was delighted to have a conversation with Magnify’s Editor, Ruth Yimika Awogbade. Whilst the word feminism often leaves a bad taste in one’s mouth, Ruth is breaking barriers by using it boldly. Tell us about your experience starting your own magazine. How did you decide to make it about the three F’s? I started Magnify as a series of events when I was 19 in 2008, in my first year at Durham. The phrase that in many ways encapsulates the journey so far is, ‘Faith is taking the first step, even when you can’t see the full staircase.’ It started out as one event to give my friends the opportunity to explore faith in an engaging way. It grew to a series of events and digital content, then I realized I wanted women to have something they could take away to digest in their own time. That’s how the magazine was born. For a while, I was thinking of a tag-line to express our core values of empowering and celebrating women. This would be based on a foundation of faith yet presented with beautiful editorials. The three words —fashion, faith, feminism— literally dropped into my mind when I was on the tube for a meeting. It felt perfect, engaging and simply encapsulated what we were about. [bctt tweet=”@MissAwogbade started Magnify to inspire readers wherever they are” username=”SheLeadsAfrica”] What inspired the third issue’s slogan ‘Be a Voice, not an Echo’? I think often as women, and particularly millennials, our role is often traditionally seen in relation to being the helper behind the scenes. Particularly too with the rise of social media, there’s a trend to be someone who follows the crowd. My hope is that through the magazine, readers would feel inspired that wherever they are. They have been placed in a sphere of influence with purpose. We all have a unique voice, a unique character and passions that can be used to make an impact and a difference. Often the challenge is to find our voice, but I believe with so many communities of women empowering and supporting each other around the world, this is more possible than ever. How do you think women will relate to this in light of everything that has transpired politically and socially this year? It’s interesting; I could have never predicted how relevant the title would be in light of what has happened politically and socially —especially with the result of the recent US election. As a team, we’re always trying to challenge the stereotype that Christianity is sexist and out of date. In many ways, I found the overwhelming support by evangelical Christians of Donald Trump slightly confusing and disheartening; especially as a black Christian woman. However, I was so encouraged to see prominent Christian women leaders calling out the blatant sexism and double standard. It was amazing to see how many women got behind Hillary —not just because she’s a woman but because she was the most qualified for the job. I hope that our generation realises that there is no better time to rise up and be bold and confident in using our voice and platforms. This despite the progress that still needs to be made in the faith and political arenas especially. [bctt tweet=”Ruth Yimika Awogbade: @HelloMAGNIFY is challenging the idea that Christianity is sexist” username=”SheLeadsAfrica”] The perception is often that print media is dying…why do you think having a magazine is so important? I think traditional magazines that cater to mass audiences are in decline. However, magazines that target demographics with a certain mindset or niche are on the rise. People feel a level of attachment and loyalty as they are value adding. In Magnify, we feature issues that go right to the heart of who we are and that I hope give readers the opportunity to self reflect. Having something that women can digest and explore in their own personal time, away from the busyness of life is so important. [bctt tweet=”Ruth Yimika Awogbade: We all have a unique voice that can be used to make an impact ” username=”SheLeadsAfrica”] What would you want people to take away from reading this issue that makes it different from the rest? Magnify isn’t your typical fashion, lifestyle or faith publication. We aim to empower women across every area of life. That is why we feature articles on faith, identity, relationships, mental health, the arts and entrepreneurship. I hope from reading this, women would feel inspired in their own personal journeys and empowered to know that we each have a purpose on this earth which can be fulfilled. And also know that life isn’t perfect —particularly of those we admire who have achieved success. Everyone faces challenges, but even with them, you can still be a voice and make an impact. What role does feminism play in this issue? And how do you think African women can relate to it? Feminism plays a big role in this issue, particularly looking at it from a variety of angles. In particular, one of my favourite interviews is ‘Faith and Feminism: A man’s perspective.’ For feminism to be embraced, men need to fully understand it too. Particularly in societies that
Michelle Ntalami: Entrepreneurs have a fire
[bctt tweet=”Cosmetic scientists told @MichelleNtalami that the African natural hair market isn’t quite ready” username=”SheLeadsAfrica”] Michelle Ntalami, a strategic brand and marketing expert, is the founder of Marini Naturals, Kenya’s first 100% organic, natural hair care line. With her wealth of branding and design knowledge, she has conceptualised and designed the Marini Naturals brand, from its name to its logo, colours, scents, packaging, label design, brand plan and marketing strategy. Here, Michelle discusses her fruitful journey to creating Marini Naturals. Marini is Swahili for ‘beautiful’ or ‘attractive’. What was your inspiration behind the name Marini Naturals? From the get-go, I wanted the name to mean “gorgeous” or “naturally beautiful,” just like women are intended to be! I also wanted something very African-sounding and easy on the tongue and mind. So I Googled how many other ways to say “beautiful” or “charming” in any African language. I didn’t mind the language, so long as it was African. And right there was the name “Marini” which is Swahili for the same. I instantly fell in love with it. Marini Naturals is Kenyan’s first 100% natural hair product company for natural hair. How did you find and convince the scientists and other experts who helped turn your dream into a reality? In fact, when I approached a few cosmetic scientists, most told me that the natural hair and skin market is not quite ready in Africa. They advised me to go for generic, synthetic products which “sell more and have higher margins.” But I had a set focus and vision in mind, and to me it was producing 100% natural products with no compromise on quality. However, a few formulators and one factory believed and shared in my vision, and the rest followed. We worked together to make Marini a reality. Soon after our first batch hit the markets and flew off the shelves, most of the ones who had convinced me otherwise expressed interest in working with us. How do you strike a balance between running your branding company, Brandvine Group, and Marini Naturals simultaneously? I have got a team of 10 employees who work on both Marini Naturals and Brandvine Group. Brandvine is mainly run by my partner Niyati Patel, with her team of 8 who manage it very efficiently. I do not want to spread myself too thin, therefore my focus now is more on Marini Naturals. Your team of 10 is within the same age range as you. Was this a deliberate decision on your part, and if so, what are the pros and cons of working with people within your age bracket? Yes, it was. I wanted a young, vibrant and energetic team. I knew there was going to be a lot of running around, fieldwork and logistical work. Therefore I needed employees with that same kind of energy and vibrancy to roll up their sleeves and get their hands dirty, so to speak. I led by example in the first few months. Today, they are the ones on the ground making things happen. [bctt tweet=”@MichelleNtalami wanted a young, vibrant and energetic team so hired people her age” username=”SheLeadsAfrica”] If you had the ear of your president, what would be your advice to him about financing start-ups? Great question. I would tell him to have a serious sit-down with banks to encourage them to believe in young entrepreneurs. Entrepreneurs have a fire and a passion like no one else does because they have their entire future ahead of them and the determination to make it is ten-fold. I’d tell him to them to help us realise our business ideas, rather than shut the doors on our face at the mention of supporting our start-ups. What’s the biggest hurdle currently facing Marini Naturals? We have all these plans to expand our product range but capital stifles us. Additionally, meeting the demand both from Kenya and off-shore markets is quite challenging. As much as we have systems in place to alert us on re-order levels, the fact that sales have picked up pretty well always makes it a balance of how fast we can manufacture before the next Curling Gel runs out. [bctt tweet=”@MichelleNtalami is building Marini Naturals to be one of Africa’s premier beauty products” username=”SheLeadsAfrica”] What does the future hold for Marini Naturals? The future looks bright! We just got featured on CNN, and after the show a lot of Africans reached out to us to find out how they can get our products. We have solid plans to slowly expand to the rest of Africa. Also, we’re considering exciting new products from Marini Naturals. We believe men, kids and even our dreadlocked brothers and sisters need to be taken care of too! There has been a lot of demand from these markets and we are working on something fantastic for them. We hope for this brand to slowly and steadily be one of Africa’s premier beauty products for natural hair and skin. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Tania Omotayo: Watching my father work so hard, I couldn’t imagine doing less
[bctt tweet=”Discover @TaniaOmotayo’s #MotherlandMogul and boss side in this interview” username=”SheLeadsAfrica”] Tania Omotayo is officially our WCW and general #MotherlandMogul goals. The half-Nigerian and half-Austrian beauty is a well-known personality in the Nigerian entertainment scene. Like many enterprising young women, Tania Omotayo does not put her hustle in one basket. On one hand, she is a Senior Creative Analyst at the Temple Management Company (TMC), a leading talent management and events company. On the other, Tania is a model and an entrepreneur. She never stops moving forward and we can thank her dad for that. If you’ve heard of Tania Omotayo and always wanted to know more, or if you’re curious to know the insights of working in the Nigerian entertainment industry, what are you waiting for? Read on! What would you like the world to know about Tania? I would like the world to know that I am a hard-working and focused young woman. I am a Senior Creative Analyst at the Temple Management Company (TMC) which is a leading talent management and events company. Also, I am a model and an entrepreneur. I don’t think I ever stop. If it doesn’t have something to do with my regular 9-5 job then it’s my personal business. I am always up to something. I learnt from my father, watching him work so hard my whole life, I couldn’t imagine doing less. And it is something I am extremely proud of. [bctt tweet=”Tania Omotayo: If it’s not my 9-5 job then it’s my personal business. I am always up to something” username=”SheLeadsAfrica”] What legacy do you see yourself leaving in this world? It’s weird because it’s not something I spend a great deal of time thinking about. But I do hope to leave my mark on this planet in some way. I hope to be remembered as one of the pioneers at the Temple Management Company, that brought change to the Nigerian entertainment industry. I hope to be remembered for doing amazing things for charity, impacting people’s lives and for genuinely making a difference. Tell us more about the Temple Management Company. How did it come about? The Temple Management Company was founded by Mr. Idris Olorunnimbe at the start of 2016. TMC is a child of necessity, the company was started to bring structure and change to our entertainment industry. We are a 360 full-service talent agency and talent management company. We specialize in the representation of personalities with African heritage from all over the globe in the entertainment, sports, media, public and arts sectors. Also, we specialize in the management of events in the entertainment, sports, media, public and arts sectors. I am proud to say that I am part of the nucleus group that helped build the company from the very beginning. [bctt tweet=”@TaniaOmotayo hopes to be a pioneer that brought change to the Nigerian entertainment industry” username=”SheLeadsAfrica”] How do you plan to scale up the Temple Management company in the next few years? We have so many big plans and projects we are working on. I think the main thing is we are focused on changing the game, and we do things differently and properly. We have a lot of extension plans which we have already started with South Africa, Kenya, United Kingdom and the United States. So, in a few years I am sure we will be leaving our footprint worldwide. What’s one thing about the industry you work in that you would like to change? If I had to change one thing, it would be to create a platform so that we have the same structure in place as the rest of the world. Nigeria is one of the few countries in which talents do not really get royalties or adequate compensation from our hard work. I think it is unfair and dispiriting. If I only had one thing to change, it would definitely be to improve the welfare of our talents when compared with the rest of the world. [bctt tweet=”If I only had one thing to change, it would definitely be to improve the welfare of our talents @TaniaOmotayo” username=”SheLeadsAfrica”] What’s a typical day like for you? I actually do not have a typical day. My weekdays are completely different from my weekends. I have crazy weekdays, and more chilled days. On my crazy days, it can be waking up at 5 am and finishing work at 10pm, on days like that I really can’t do anything else. But on my more chilled days, I start work at 9 am and finish between 5 and 7pm. On days like that, I have time to watch a favourite TV show or a movie. On the weekends I like to sleep as much as I can so I am fresh for the week. So I usually spend most of it in bed. What motto(s) do you live by? I have so many, but these are some of my favourites and I’ll explain why: “Someone else is happy with less than what you have” – This helps me to remember to appreciate what I have. “Success is the best revenge”- This is pretty self explanatory when people don’t believe in you or try and water down your dreams, the best way to get them back is to succeed at it. “Happiness is yours to choose or reject. So embrace it.” – This took me a while to fully understand but now I am a pro at choosing to be happy. You should never let other people ruin your happiness. What can we expect from you in 2017? For 2017 you can expect a lot from me. Outside of working for Temple, I am working on a really exciting fashion project that I cannot wait to reveal. It is something that I have been working on for over a year now and I am super excited. I am also working to solidify my brand as a model and I have some projects coming up that I
Sihle Hlophe: The film industry still largely sexist, and at times racist
[bctt tweet=”Sihle Hlope chooses the stories that she wants to tell through her communications business” username=”SheLeadsAfrica”] In a modern world of film, deeply ingrained and out-dated sexist misconceptions are still stamped on film scripts and video cameras. It wouldn’t be a truthful to say the women working behind the scenes of some great productions, worked with smiles on their faces from beginning to end. In South Africa, there are some really talented women directors who do not get enough recognition. Sihle Hlophe is a rising 30-year-old film director who is challenging the ingrained sexism of the industry through storytelling. Sihle has openly spoken about sexism in film. She is a holder of the current ICA fellowship and the chairperson of Writer’s Guild of South Africa. Journalist, Khethiwe Mndawe got to interview Sihle for SLA while she was in London for the Screenwriters’ Festival with the Writers’ Guild of South Africa. Briefly describe how running your own business in the film and production industry has been for you as a young black woman. I started my company, Passion Seeds Communications in order to promote minority languages and make a contribution towards the alleviation of youth unemployment. I also wanted to give a platform to marginalized female technicians such as cinematographers, editors and sound recordists. Although the journey has been rocky, it has also been very fulfilling. The biggest challenge is the difficulty in accessing funding for films. However, the government has progressive incentives in place to help young entrepreneurs. Another challenge is that the industry is still largely sexist, and at times racist. One has to be persistent; knocking on doors and getting rejected repeatedly is not for the faint-hearted. The best part about owning my own production company is creating jobs, training young people and of course, getting to choose the stories that I want to tell. Which film production projects have you done that closely targets stories related to Mpumalanga or the neighbouring borders, eg, Swaziland? Both of my short films are SiSwati films. You can see some of them on my Twitter page. I have not had the opportunity to shoot in Mpumalanga. This is due to lack of support from the province, even though both my films are ‘set’ in Mpumalanga. I shoot in Gauteng because that is where I get support. I must mention though that I was deeply touched when the Department of Arts & Culture recognized my work by presenting me with a ‘Best SiSwati Film’ award at the Mpumalanga Provincial Arts & Sports Awards in 2015; I just wish that support would extend to actual productions. Also, I did a short documentary a few years ago based in Swaziland. Its topic is related to the reed dance of virgin girls. [bctt tweet=”One has to be persistent in face of the challenges in the film production industry” username=”SheLeadsAfrica”] Which countries abroad have you visited and what were you representing there? My film ‘As I Am’ has been screened at prestigious film festivals in the USA, Switzerland, Tanzania and here in South Africa. With support from the Department of Trade & Industry, my company Passion Seed Communications has been to film festivals and markets in France, the Netherlands, the USA, England, Germany and Canada. I was also an exchange student in Helsinki, Finland during my final year as a film student at Wits University. Other countries I have visited include Brazil, Kenya, Lesotho, Poland, Estonia, Holland, Swaziland and Botswana. I would like to visit Asia next. What unique experiences did you come across in these countries? I have experienced many unique things in many different countries. One of my greatest experiences as a filmmaker is when I am afforded the opportunity to share my story with people from different walks of life. To see that story resonate with those people is the most powerful thing a storyteller can experience. [bctt tweet=”@NubianStorytela’s films have been screened at prestigious film festivals in different countries” username=”SheLeadsAfrica”] What changes would you like to see in the industry when it comes to opportunities for African women directors? There are some really talented women directors who do not get any work or recognition because of deeply ingrained and outdated sexist misconceptions. It’s truly sad. Some directors are also subjected to sexism and sexual harassment. I would like to see this change! Enough is enough. I would also like to see the government of Mpumalanga investing in its talent and supporting filmmakers like other provinces do. I have more chances of getting support from the Durban Film Commission than I do in my own home province. For me, that is a tragic situation. What have been you greatest achievements so far? Finishing my Masters degree under very trying circumstances and writing and directing two SiSwati films. I am an advocate of minority languages. In fact, the title of my Masters paper was, “The Underrepresentation of Minority Languages on SABC 1: The case of SiSwati“. I have been passionate about promoting my mother tongue for as long as I can remember. You were recently granted the ICA fellowship, congratulations! What is it about? I was one of the fellows chosen by The Institute for Creative Arts (ICA) for 2016. The opportunity is awarded to creative thinkers and doers in diverse disciplines. ICA fellowships encourages collaborative dialogue around issues of urbanism, community, historical legacy and the postcolonial imaginary. Fellows are encouraged to test boundaries, engage with new publics, and to explore the critical potentialities of live art. The ICA is particularly excited about the diverse contributions and imaginative ways of thinking presented by this year’s fellows –from performative writing, dance and music, to art, curatorship and interdisciplinary research. Conversations, exhibitions and public interventions presented by fellows will be announced in due course. Tell us briefly about “Nomfundo”? “Nomfundo” is a short film about a conflicted, young woman whose life is irrevocably changed when she has a transcendental encounter with someone from her past. The film is currently in post-production. It is my second
Kagure Wamunyu: I always see opposition as an opportunity to grow
[bctt tweet=”Kagure Wamunyu: I think figuring out what it is you want to do in life, early in life, is key” username=”SheLeadsAfrica”] It’s always great to see our African sisters take on non-traditional fields such as technology and engineering. One such woman who has literally made technology her niche is Kagure Wamunyu. The 27 year old is the current head of logistics and operations at Uber Kenya. Kagure is changing the way women lead in the tech industry by following her own path and refusing to take no for an answer. She has carved her way into the industry meticulously with not one, not two, but three degrees under her belt. Kagure quickly returned to her beloved home-town, Nairobi to use her knowledge and expertise in improving the transport and urban planning industries, two things she is very passionate about. Diana Odero, our SLA contributor had a great chat with Kagure to find out what it is that keeps her motivated to do what she does and why she believes in always paying it forward. Word on the street is that you were Uber Kenya’s first full-time employee. How did you bag that role coming straight out of uni? I was recruited to join the organization during my last year as a postgraduate student through LinkedIn. I think what they really liked was the fact that I had picked a particular course and specialized in it throughout my academic career and work experience. All my research projects were transportation planning based and I mostly focused on Nairobi so I knew the topic and the area very well. Reading up on Nairobi gave me great knowledge on the industry there, which I used during my interviews with them and that resulted into me getting the job. Your road to Uber has been quite fascinating. An internship at the UN just before joining the company, a Masters degree from UC Berkeley and you also completed two degrees concurrently in college —all funded by scholarships might we add… How did you manage to study abroad for over five years and what would you advice young girls striving for the same to do? I was fortunate enough to go and study in the US with the help of Zawadi Africa Education Fund, a program that provides scholarships to bright young girls who show leadership potential. I discovered Zawadi Africa while in high school and I think my taking initiative to actually want to be part of the program got me the scholarship I needed to go for further studies. Then, I was awarded a scholarship by Meredith College where I studied Mathematics and Civil Engineering. I think figuring out what it is you want to do in life, early in life, is key in helping you achieve your goals. I knew what I wanted to be and I saw that this school in particular would allow me a chance to do a dual degree so I took the opportunity. Being in school for five years as opposed to the traditional four meant a lot of balancing and multi-tasking on my part but every minute was worth it. As for my Masters, I applied the same method, I looked for schools that had the course I wanted, looked up scholarship opportunities within those schools and applied. I was never scared or apprehensive about either application, I just saw an opportunity and went for it. There have been instances when there was public opposition from your taxi drivers about changes within the company such as drastic price cuts. How did you handle this public conflict? For me, it’s very important to believe in what I do. It’s very important to believe in the impact the work that I do has in my community, in my city and in my country. It helps that my background is in urban planning so I have a holistic view in terms of what is going on. When you believe in what you do, most of the time you have to set the misconceptions straight. When people are talking negatively about the work that you are doing or the impact the company has, more often than not, it’s always about misinformation or miscommunication. [bctt tweet=”Kagure Wamunyu: Tell things from your perspective and believe it as you say it.” username=”SheLeadsAfrica”] I handled this public conflict through telling my story, as it is very important to set the record straight, first and foremost. Tell things from your perspective and believe it as you say it. I always see opposition as an opportunity to grow, it gives me a reason to dig deeper into my work and see what the problem is and explain to them exactly what I meant by my decision. What tips do you have for those interested in joining the technology/urban planning field? For those interested in this field, and this is especially to the women; we always feel like technology is all about coding and programming which by the way, I can do neither. There are so many other things you can do in the world of technology and it’s just a matter of taking the leap. Be good at what you do now, be good at what you have chosen. Be it communications, urban planning, legal studies or engineering. Should you decide you want to be part of the technology sector, know that these companies need all these different functions to work. So if you have perfected your niche, whatever field it may be in, you will be able to find opportunities in the tech world. At the same time, find out what it is the tech companies look for, research on which direction the field is moving towards and improve and groom yourself for that role. [bctt tweet=”Kagure Wamunyu: If you have perfected your niche, you will be able to find opportunities” username=”SheLeadsAfrica”] What has been the proudest moment of your career? In May earlier this year, we announced a partnership with Sidian Bank for USD$100
Habiba Wushishi: Food should not just be eaten but be enjoyed
[bctt tweet=”It has always been my dream to be innovative with my cooking – Habiba Wushishi” username=”SheLeadsAfrica”] You know a real foodie when she talks about food evoking emotions and cooking being a married of ingredients. We’re talking about Habiba Wushihi here, founder and spice-mixologist (yeah, we just made this up) behind Sydney’s Cuisine. Habiba just loves food and she wants everyone to enjoy the tastiness and variety of Nigerian cuisine. That’s such a dope goal. Through Sydney’s Cuisine, she’s creating a new culture around how we appreciate Nigerian food which she hopes to expand globally through franchising. Read on to discover how Habiba will achieve her goals. She’s got lots of great advice for baby start-ups too. Why are you passionate about delivering good food in Nigeria? As a foodie, I understand that there are people who eat just to fill up, and people that actually love food. I believe that food should not just be eaten but be enjoyed. Nigeria is a country that boasts of so many traditional dishes from a myriad of cultures within it. Each culture has its own blend of flavours and ingredients which makes all of the food unique. Sydney’s Cuisine’s concept is based on an infusion of Nigerian and Intercontinental flavours. To that point, I too have started ‘The Sydney’s Culture’ which aims to continuously entertain my customers with bursts of flavours as they eat. The beauty of the Nigerian food culture is that we all eat and appreciate each other’s food from all parts of the country. One thing that is for certain is that Nigerians love to eat. This is befitting for me as it has always been my dream to be innovative with my cooking and create new and updated dishes that I know will attract a lot of people. When you are running any food business, the main priority is to be able to satisfy a variety of palettes and to enhance customers’ dining experience. Food has the ability to evoke positive emotions. Maybe you are having a stressful day at work, and my food has put a smile on your face. This is immensely rewarding for me knowing that I have provided a good service. Sydney’s Cuisine is dedicated to delivering good food in Nigeria not only to quench hunger and satisfy cravings, but also to create awareness about the next phase of Nigerian cooking. What makes Sydney’s Cuisine different from the other food and catering businesses that exist on the market? Before I started this business, I did research on as many food businesses as I could. More often than not, you come up with some idea(s) that someone or several others already have executed. I realised, after conducting my research, that my food concept and brand culture would take-off based on that special component, that makeover, that je ne sais quoi, that is much needed in the Nigerian food and catering market. Not long after, I had an epiphany —cooked food is a marriage of ingredients! In this case, my food concept would be to infuse Intercontinental flavours into the Nigerian cuisine. What sets Sydney’s Cuisine apart from the rest is that there are at least 15 different Nigerian and Intercontinental spices in all of our meals. This achieves a level of flavour that is so desirable, it has proved to be a tad overwhelming (in a good way) for a few of our customers. [bctt tweet=”Sydney’s Cuisine blends at least 15 different Nigerian and foreign spices in all meals” username=”SheLeadsAfrica”] One of my goals is for Sydney’s Cuisine to appeal to people around the world, and the best way to achieve that is to provide a sense of familiarity by cooking with ingredients known to people from a specific country. I want the rest of the world to have a taste of the Nigerian cuisine and in turn, I’d like Nigerians to experience other flavours in food. Just like people all over world eat and enjoy the Asian cuisine. Global corporations like Google, Amazon, and Microsoft have their own individual business culture. This culture has played a huge role in the success of these companies. You don’t really hear about food/catering businesses and their cultures. Culture is a substantial part of any business and should be incorporated into every business. I am gradually developing the Sydney’s Cuisine culture that will make it stand out. Since this is your first start-up, what are the hardest parts of getting your venture off the ground and how are you looking to fill in the gaps? With any start-up, you will be faced with tough challenges. Teething problems are to be expected at the start of any food business. At first, when any issue arose, I found myself panicking and even doubting myself and my capabilities. I started this business on my own and without any partners. As a result, I had to juggle several roles and responsibilities to ensure quality control and efficiency. I was a manager, accountant, marketer (via social media platforms), food orders supervisor, packager, just to name a few. Sometimes, I would focus on one or two roles and because of this I would have missed a few orders or endanger the quality of the meals. Each role is just as significant as the other which is why I became very anxious in the beginning. [bctt tweet=”I found myself panicking and even doubting myself and my capabilities – Habiba Wushishi” username=”SheLeadsAfrica”] When you are starting a new business, you may not want to hire a manager from the onset because you want to save on costs. So I decided to try out a couple of routines and figure out the best one for me to follow. Since then, I have come up with a system that works perfectly and has enabled me to settle into all those roles comfortably. And as the business grows, I will create a team to fill the roles. Day to day operations will always be a challenge and
4 things to learn from the lady mechanic, Oduwa Agboneni
[bctt tweet=”There is nothing like male-dominated field – Oduwa Agboneni, the lady mechanic” username=”SheLeadsAfrica”] Oduwa Agboneni is an entrepreneur in a seemingly male-dominated field. By the way, she doesn’t believe that crap of “male dominated” anything. Oh yes, we love that kick-ass spirit. She had her first degree in Mechanical Engineering from the University of Benin before proceeding to the University of Lagos for a Masters degree in Geoinformatics. She worked previously in the mechanical industry but since she’s always had a flair for business, she knew it was a matter of time before launching hers. Oduwa is the founder of Neni’s Auto Care. Her services range from car wash and detailing (odour removal, polishing, washing, fumigating) to auto-repair (auto diagnosis, body work, panel beating, electrical) and home based repairs. Presently, her employees are 80% male. Although her male staff are fine with her leadership, most times they tell her that she is the first woman they have worked with. They love Oduwa’s leadership skills so much that they no longer see her as a woman. To Oduwa, this shows that success has no gender neither does leadership in the “male-dominated” field. Her goal is to be the richest black woman in Africa. Oduwa would also love to see her business represented in all states in Nigeria and all countries in Africa. She plans to set up an NGO to empower young ladies in STEM, all while being the best wife and mother. Here are four things SLA contributor Ugochi learned after a chat with Oduwa: 1. The most difficult part of being an entrepreneur isn’t funding but coming up with a sustainable idea Motherland Moguls, you need to get in here. Contrary to perception that funding is the major challenge for business owners, Oduwa believes this is not the case. A good idea will always bring in the money eventually. So dream big, start small and grow steadily. She started from a car wash to developing a garage and now Neni’s Auto Care has evolved to perform other services. Good ideas would eventually attract funds as Oduwa is a 2015 recipient of the Tony Elumelu Entrepreneurship Programme (TEEP) grant. [bctt tweet=”A good idea will always bring in the money eventually – Oduwa Agboneni” username=”SheLeadsAfrica”] 2. There is nothing like “male-dominated” field Oduwa believes that this is a thing of the mind in this part of the world. So, know what you want and go for it. Motherland Moguls, what are you waiting for? 3. It’s a fallacy that you can’t be feminine in a “male dominated” field Now, there’s that phrase again “male-dominated” but this line of thought is absolutely bullocks. According to Oduwa, it’s all about time management. You can still look good, make your hair and be girly irrespective of the industry you operate in. 4. You can ace marriage and career Even though she has always been a career person, Oduwa knew she had to blend it with her marriage. She has learned to create a balance between her work and her home. Ugochi and Oduwa are currently undergoing a training programme together and Oduwa brought her baby along. But you’d never know there is a baby there because Oduwa is so coordinated and still contributes meaningfully in class. Talk about doing well in all areas. [bctt tweet=”#MotherlandMoguls need to dream big and be open to partnerships” username=”SheLeadsAfrica”] Final words to the Motherland Mogul You need to dream big and be open to partnerships. Pay attention to your customers and your employees because you need them to grow your business. Be focused, hard-working, determined and prepared at all times. Live your dreams. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
‘Go the extra mile, because it’s usually empty’: Why you should Do it Now Now
[bctt tweet=”How @DoitBayo is bridging the gap between who people are now and who they want to be” username=”SheLeadsAfrica”] Do it Now Now is a crowdfunding platform that has the social development of Africa at its core. Founded by Bayo Adelaja, a research assistant at the London School of Economics, Do it Now Now helps supports social entrepreneurs in their quest to make a positive impact across Africa. Bayo also hosts frequent StartUps for Africa events on Google Campus, in the heart of London’s Silicon Roundabout. We caught up with Bayo to find out a bit more about the Do it Now Now journey and the importance of social entrepreneurship right now. Where did the passion for entrepreneurship come from? I love working at the LSE, the work is great and so are my colleagues but I’ve always had that entrepreneurial spirit within me. The only way I could do that was by stepping out of my comfort zone and saying this is who I am, who I want to be and I’m not going to let anyone talk me out of it. I had been talked out of it in the past when a company that was trying to buy another start-up I had tried to steal my idea. At that point I wasn’t good at saying I needed help or a support network to guide me on the journey. I realised that most people don’t have that support. They also lack the skills, knowledge and connections. I thought to myself, wouldn’t it be great if I could help people to bridge the gap between who they are and who they want to be? What is Do It Now Now? Do it Now Now is a crowdfunding platform with an incubator attached to it. We help people raise up to £10,000 ($12,000) from their friends, family and other interested parties. Do it Now Now helps businesses organise their campaigns, their perks and rewards, the marketing, the budget, everything. We work with the startup from A to Z, giving them all the support they need over the course of a year to help them build a healthy, scalable and sustainable business. [bctt tweet=”We help people raise up to £10,000 from their friends, family and other interested parties” username=”SheLeadsAfrica”] My job at the LSE has helped a lot as. I saw that there was a gap between the amount of work that aid organisations can do and the amount of development needed on the continent. Social entrepreneurs and start-ups can be more flexible, quicker on the ground with more local knowledge of the community that they’re in. That’s a huge advantage, and an opportunity for them to link up with other organisations in Africa who might be able to support them in one way or another. We also partner with incubators on the continent such as the Kumasi Hive, working with tech entrepreneurs in Ghana. How does the fundraising process work? You raise money with us and we help you grow. Then, we expect you to donate 20% of your gross income or £500 ($600), whichever amount it higher, to the charity that you chose at the beginning of your campaign. Do it Now Now collects commission that enables us to run the programme. We also have Startups for Africa, the free version of the programme which brings together people who are interested in growing their businesses, fostering collaborations and getting a conversation started. We want to show people that it is possible to be a purposeful, conscious person and have a business that is not just about the money, but about people and causes; it’s a heart thing. Money is great but being part of a community that cares about people and supports you is so much better. How can social entrepreneurs be successful on the continent? Do it Now Now is based on this principle: start now, plan now, do it now and do it well. Get on your feet and keep moving. So many of us have a good ideas that will change Africa but we spent too much time planning and researching. We’ve been relying on potential for years, if not decades. I want people to see that it’s not difficult at all to be a purposeful business. Social entrepreneurship is a fantastic way to support Africa’s development and still support yourself financially. I’m not here to simply line my pockets and die rich, I’m here to help people and improve life on the continent. [bctt tweet=”I want people to see that it’s not difficult at all to be a purposeful business” username=”SheLeadsAfrica”] If we have businesses that are strong, healthy and doing positive things it becomes good PR for Africa. Be passionate about your business, your people and the rest of the world will see it too. We need to recognise who we are, where we come from and build what’s needed —no one is going to do that for us. Africa is not a token, it’s not something you do on the side, you need to treat it with the respect that it deserves. How do you balance a full time job and running Do it Now Now? Well, I work about 80 hours a week: I wake up at 5am to build my business then go to work at 10am. Then I sleep and do it all over again, because I’m super passionate. Someone once told me ‘go the extra mile, because it’s usually empty’. If we just pivot the purpose of business we can make a truly sustainable and long-lasting impact. [bctt tweet=”‘Go the extra mile, because it’s usually empty’ – how to make your mark” username=”SheLeadsAfrica”] How can a budding social entrepreneur get started? Pick a problem and pick it wisely. It has to be something you’re passionate about, otherwise you’ll quit. You’ll quit quickly and you’ll leave people in the lurch. Pick something small and specific, then you can then blow it up and make it big. Always work with other people and look out for collaboration opportunities.
Rosaline Kariuki: There will never be a better time to be an entrepreneur
[bctt tweet=”I want to do small things for kids, but in a big way – Rosaline Kariuki” username=”SheLeadsAfrica”] I have had the pleasure of knowing Rosaline Kariuki since childhood. I’ve admired Rosaline as an amazing enterprising lady and recently imbibed some of her wisdom over froyo. Rosaline is a lawyer by profession. For a long while, her mind was fascinated by case laws, contract proceedings, ‘caveat emptors’, ‘de factos’ and ‘ipso jures’. However over time, Rosaline’s heart chose business. And as with all resilient, passionate, all-the-way-up hustlers, business chose her right back! Before we get to the crux of the business story, what was your childhood dream? Has that been the same all through or did you change some things along the way as you grew up and discovered yourself a little bit more? I always wanted to be a dancer, thanks to the influence of Channel ‘O’. Then in the usual progression of life, that evolved to a writer. However, there was no J.K. Rowling in my time who inspired me as such. After that, I moved on to the dream of owning and publishing a children’s magazine. Think of this as an enlightening kids magazine, giving them their voice where they get to write, showcase their skills, creativity and pretty much cover anyone with genuine interest in kids who would like a platform or a way to contribute. Finally, I settled on being a childrens’ lawyer. You really have a passion for children, Rosaline. Where are we now with the dream? Yes, kids! I want to do small things for them but in a big way. I figured that the ladder to a lot of ideas that I had for them would need me to climb up by sticking to the legal profession. So with my new-found energy and charm for business, I realized that I could use the proceeds to set up something for them on the line of quality medical care. The current providers are mostly overpriced, queues are long and rarely does a wonderful story spin out of these hospitals, private ones included. Don’t get me started on public hospitals. That’s brilliant! I think that good medical care has a long way to go and not just in Kenya, but in a lot of developing countries in Africa. After mulling over business ideas, what did you first settle on? I started by helping my mom set up a snack shop next to a major university in Kenya, Catholic University. I have always loved sandwiches and smoothies! If you want to take me on a date, you better get a perfect recipe for those two! [bctt tweet=”My first business was like a kindergarten teacher on day one holding me through the ABCs” username=”SheLeadsAfrica”] I was engaged there for a couple of months before getting into tenders for school suppliers. This first business taught me a lot: it was more like a kindergarten teacher on day one holding me through the ABCs. I perfected my entrepreneurial rocket launch pad, it was also a test of my courage for business and my very first baby. On to the tender business, would you share how that is coming along? So far so good, and so rewarding. My company is called Petmil General Supplies, or PMG in short. I tender to schools supplies in the range of cereals, dry food and stationery. It is bulk business and is very promising. My dad has been a major mentor especially for stationery supplies, having been involved in a similar business when I was small. My younger brother is my partner and I am looking to grow this and then strike another venture, the serial entrepreneur style. [bctt tweet=”Whatever it is that you are passionate about, stick to it long enough to make it happen” username=”SheLeadsAfrica”] Would you like to go deeper into the lessons and what other Motherland Moguls can learn from you? Oh yes! Always stick to the plan: My idea was to be a healthy snacks vendor but we found ourselves trying lunch meals. This shifted focus and by far has been my biggest lesson. Whatever it is that you are passionate about, stick to it and focus long enough to make it happen. Financial: For what you think you’ll need to start out as capital, double that. The buffer is necessary as other operating expenses or hidden expenses crop up and can be a tad overwhelming. Vision & employees: Your employees need to see your vision, understand it and buy into it. Even if not all, at least one. This keeps them on toes, gives them a direction and motivates them in times of uncertainty. Sometimes, it will be only one employee, the loyal kind. Such handle the business when you are away or have other commitments to take care of. Outsourcing: Get help or you’ll burn out. I burnt out a few months into the business because I was doing everything when I could actually outsource some help. Accounting/website design/social media…any functions that you can pay a reasonable fee to be taken care of will ease up your schedule for business development. Personal: There will never be a better time to be an entrepreneur. We are the change makers and this is the time. We are much like the American baby boomers who our kids will be talking about 20 years to come. I will die an entrepreneur. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Emma Wenani: Deep down, I always knew I would be successful
Emma Wenani is the Director, Human Resources at Global Media Alliance (GMA), a leading communications company in West Africa. Together with her team; they manage the HR processes for over 300 staff members across 9 business entities. Emma embodies the idea of women in corporate leadership, but her career now is nothing close to what she wanted to do with her life while she was growing up. She shares more about that, her leadership experience and the challenges for women in leadership. What was your dream job as a kid? Why? I wanted to be so many things at the same time. At some point I wanted to become a model because they looked so prim and proper and very well mannered. Then I wanted to be an air hostess so I could travel the world; I still want to travel the world, but as a tourist. Then at yet another point, when one of the top cardiologists in Kenya died from heart disease, I decided I was going to be a surgeon. For the longest time I was working to be a doctor, but when I really discovered what careers were (I guess one eventually does grow up), I knew I wanted to become a teacher, I still believe that I will teach one day. I wanted to teach because of one of my primary school teachers, Mrs. Katingima. To date, she is my all-time favourite teacher because she taught us and loved us. I admired her; there was something about how much she wanted us to succeed that made going to school very easy. I wanted to be a teacher like Mrs. Katingima so I could teach my students with as much passion as she taught us. How did you find yourself where you are now? I will summarize it somewhat and say I do believe I am where I belong. I never thought that I would be pursuing a career in human resources, but this is where I find myself and I love it. When I was doing my undergraduate studies, I joined a student organization on campus called AIESEC. AIESEC is the largest student-run organization in the world, which was keen on inculcating in us the importance of working towards realizing our leadership potential. It was there that truly, my passion for talent, training and people was unearthed. I was involved in a number of roles that gave me the opportunity to lead teams, attend conferences in different countries with like-minded leaders, facilitate conference sessions etc. It was clear that anything and everything that involved working with people and in talent management was something I would pursue. After 6 years of being in HR and 2 years specializing in HR studies at Masters Level, I can comfortably say that I am home. What woman inspires you and why? I admire Kenya’s First Lady Margaret Kenyatta; I admire everything about Her Excellency. How simple yet powerful she is, how much thought goes into her ceremonial and occasional outfits, her causes and the passion she puts into them. I admire that she not only says she is going to do something, but puts her all into it. A leader should not only delegate but should also show others that they can do what they say they are going to do. The effort and work she has put as founder and patron for the Beyond Zero campaign, aimed at stemming maternal mortality must be lauded. I look forward to meeting H.E. Margaret Kenyatta one day, to tell her that I admired her from afar, and to say thank you on behalf of current and future mothers for sharing her story and truly living her promise. What do you consider your biggest success? I don’t know whether I would term it as biggest success but I am proud of the woman I have become. I have always been ambitious and deep down I always knew I would be successful. But, I do not take for granted the opportunities that I have had in the pursuit of my dreams that have made me excel in my career. 10 years ago, if anyone told me that in 2016 I would be a Director of one of the most successful media companies in West Africa, I would not have believed them. But here I am, many miles away from home, away from my family, away from what is familiar but flying the Kenyan flag high and representing it in my new home, Ghana, smiling deep down and being content with the woman I have become. I am still a year behind my dream of being CEO but I am proud of who I am today. Tell me about a time you failed as a leader? I cannot put a finger to any moment that I may have beaten myself up for failing. One of the things that scares me the most and would be a failure on my part, would be not leaving a legacy or having a good successor. If for example, I have to leave my work place and no one notices or feels my absence or I am not able to leave a good transition history, I would have failed as a leader. What do you think is the most significant barrier to women leadership today? Today, more women are empowered to take on executive leadership roles than in the past. Obviously we still have a long way to go because the percentage of male executive leaders still outnumbers women’s by a huge margin. One of the barriers to women leadership is the struggle with the idea of neglecting family as they climb up the corporate ladder. Women are natural caregivers. Therefore, we always have to think of how our families will be affected if we take on more responsibilities at the workplace, and what support, if any, will be offered by organizations whether in the formal or informal sector. How do we create a balance between taking a seat at the table and still remain competent home makers? If you’d like to share your story with She Leads Africa, let us know more about you and your story here.