Ledet Muleta: I had to ask myself, “What is the loudest way to make a statement?”
Mental health is rarely approached with the care and attention it deserves in both African and African Diasporic communities. Nurse turned filmmaker Ledet Muleta hopes to change this statusquo. She started Medixaa Health Services to address the lack of proper mental health care in many African countries. Now Ledet wants to push further with her most recent project the film CHULA, which she is currently running a Kickstarter campaign for. Here Ledet shares valuable insight to those Motherland Moguls who want to be filmmakers but are not sure how. She also reminds us why mental health and substance abuse should be of more concern. Your work draws attention to mental health in Africa, is there anything in particular that lead to this? I have been pretty fortunate to have the experience of working in facilities that support a large population of psychiatric patients. I worked for six years at the University of Maryland Medical Center where I gained great experience in giving care to those affected by different types of psychiatric conditions. Our hospital was in the heart of Baltimore City and we took great pride in providing high quality psychiatric treatment. I learned how to deal with acute psychiatric conditions and took care of patients that smaller hospitals could not care for, enhancing my ability to handle stressful situations. Since then I have been working at the National Institute of Health (NIH) as a Research Nurse focusing on mental health. The NIH has inspired me even further as I get to work with renowned scientists, dedicated nurses, and an overall interdisciplinary team. Each time I traveled to an African country, I dreamt of replicating that level of care and the impact it makes. I also had a year long volunteer position as a nurse working with refugees in the Washington D.C. area, mostly from Ethiopia and Eritrea. That was certainly an eye opener and the motivator behind this entire project. The stories I heard and the heartache I felt enabled me to be fearless about starting this project. How is mental illness viewed in your community and what else can be done to change attitudes? Mental illness carries stigma all around the world but in my community, this stigma is severe. People who suffer with mental illness in Ethiopia are often forced into isolation because their families are ashamed of them. The problem is often hidden and ignored until it is too late. Some forego healthcare completely, and subject their mentally ill family members to constant religious intervention, when the issue could easily be solved with medication. It is important to divert more funds towards mental illness. With the proper funding, access to medication and information could make mental illness easier to manage. In order to change attitudes, it is also important to create a more public dialogue about mental illness and what it means to be mentally ill. If people talked about their experiences with mental illness, it would be normalized and those suffering with mental illness would know that they’re not alone. Another way to combat these issues is with education. By providing educational resources on substance abuse and mental illness we can ensure that our community no longer feels the need to be ashamed, and that they know that their conditions can be effectively managed. What message do you hope to tell with CHULA? The inspiration for CHULA comes from seeing some preventable issues becoming life threatening problems for individuals. There is no cure for mental illness, however, most mental illnesses are treatable and can be managed. The lack of access to adequate mental healthcare combined with the stigma of mental illness has intensified the impact of mental illness in Africa. Furthermore, the market for drugs like heroin and cocaine is growing in many African countries, making substance abuse a major health concern as well. With the public looking for preventable education, many are becoming victims and that disparity is what inspired me to make this film. As a nurse, when did you take the leap into film making? Is CHULA the first film you’ve made? I never thought I’d ever venture into film making. This happened out of desperation to tackle the stigma of mental illness in the African community. In my own experience, I see too often that Africans in the Diaspora have a hard time dealing with the stigma in their communities. This often forces them to hide their personal struggles and as a result, they often find themselves in a more dire predicament. In my travels across different countries in Africa, I was enraged to see so many affected by mental illness as well as substance abuse. I wanted to start a campaign that would address these issues and I had to ask myself, “What is the loudest way to make a statement?” which led to the creation of my first film, CHULA. How did you go about getting the skills to be a filmmaker? The first thing I had to do was to draft the script for the film while simultaneously weaving my travels as a great source of inspiration. I wrote the script in various environments, either spending time with my close friends or on long flights from DC to Maputo, for example. Once I completed the script, I reached out to friends who were highly involved in the arts and pitched my script in the hopes of finding a director. That’s when I was connected with Shane Colella, CHULA’s director, and it was through him that I was able to learn more about the film making process and gain the relevant skills needed in order to be successful. Additionally, I had to take the initiative of going through my own personal learning process; this occurred through attending film events and turning to the library and internet for resources, and so forth. What words would you use to describe the last three months of your life? Fearlessness, trust, dedication, team work, and change are some of the words that can
Zeze Oriaikhi-Sao: Following my life long dream makes the best use of my time
According to Zeze Oriaikhi-Sao the qualities necessary for a successful beauty entrepreneur are determination, passion, instinct, financial savvy and strong communication skills. Just having a good idea isn’t enough. Zeze is the founder of Malée, a range of luxury fragrance and body care products that draws inspiration from the traditional beauty secrets found across Africa. African beauty and healing secrets don’t get their due and with Malée, Zeze updates them with modern science and technology. The name Malée itself comes from her great grandmother and is a term for a strong-willed woman in Bini language. What pushed you to start Malée? In 2009, I moved countries from UK to South Africa. It was the height of the recession and finding a job wasn’t easy. After halted interview processes, I decided that following a life long dream would be a good way to make the best use of my time while having a larger social and economic impact along the way. In a few words, circumstances of the recession forced me to believe that I had something to offer to not only to consumers but to the African economy. Your brand seems to draw heavily from African traditions, is there any particular reason why you’re inspired by tradition? I believe there are hidden gems in tradition. Unlocking those with the scientific knowledge we have now and giving a voice to cultures and traditions that otherwise don’t have one in the global market place is a passion. Africa is full of beauty and I deeply motivated to share that. Malée is present in both South Africa and the UK, what challenges have you faced expanding your brand to other countries? Each market brings with it a lot of learning. The most important thing I have learnt is that regardless of the country, establishing a brand takes patience, consistency in the quality of your product and service, belief in your brand/business and building a great team to help turn the vision into reality. We have launched in the UK with 6 of our best selling products. On a stand alone basis they do what we say they should. They work! Do you have any plans to continue expanding within Africa? Yes, the rest of Africa is definitely on the cards for Malée. I am excited about the next 5 years. How do you unwind after a long day? Taking time out for me some ‘me time’. My favourite routine is my at home spa, light some candles, have music playing through my bluetooth headphones then I scrub before settling into the bath, usually while reading something. What’s one thing in your fridge you always use as a homemade skin treatment? Lemons; they are just so versatile and harness a lot of natural benefit for the skin. My favourite remedies are my DIY facemask which can be made by mixing baking soda, honey and lemon juice. You can also use lemon to make a detox toner with some green tea and water. How do you source ingredients for your products? Ingredient sourcing process begins with understanding what makes up on traditional beauty remedies. I dissect these to understand what ingredients actually have long term skin care or aromatherapy benefits. We take these away and plug them into our formulations and then look for the best local suppliers who have food grade ingredients. If it is good enough to eat, it is good enough for your skin. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Lungiswa Moore: Women of colour need a positive community
Community, sisterhood, friendship, marriage…these are all important topics for women of colour. Zimbabwe-born, US based Lungiswa Moore started her lifestlye and community website #mygirlsquad to foster positive connections online. Sisterhood is important and so is family and community but there are right ways to doing business with people you care about. Lungiswa share her tips on that and more. How did #mygirlsquad come about? #mygirlsquad is inspired by women of colour. We are strong, diverse and beautiful but this isn’t shown enough in the media and in our daily lives. Women of colour are grossly underrepresented. I wanted to create a platform to show the positive in women of colour, not just as individuals but as a collective and a community. There’s not enough being told about the growing positive trend of amazing women of colour breaking boundaries and collaborating on great things to uplift their community. We’re happy, loving and ambitious – that should be the narrative. What challenges have you encountered in the past with your business? The biggest trial for me was actually having faith in myself. Tackling self-doubt and steering with faith alone is a very lonely road. There have been many times I’ve been awakened from sleep by my fear of failure. It has made me procrastinate on deadlines and even made me lose opportunities because I felt that I wasn’t the person for it. As an entrepreneur, I feel that even if you’re running a one-man show, many things can go wrong in one day. However, if you allow your self-doubt and fears to overpower your faith and ambition to get through the day, you have already sunk your ship. Fear is inevitable. It’s a natural reaction when you’re faced with something unknown. Just don’t let it turn into doubt. When I start to get doubtful I always surround myself with affirmations. If you don’t have anyone in your life who can give you affirmations, you have to create them yourself. You need constant reassurance that you can do what you set yourself up to do. As someone who has worked with friends, is there a right and wrong way to it? From my experience there is. I’ve worked with many friends before and even with my husband. You have to first understand what your friend’s strengths and weaknesses are. It’s all fun and great when brainstorming ideas get flowing and there’s excitement about launching something together. But knowing your friend as a friend, and knowing your friend in business is different. Your friend may have your back when it comes to personal issues, but when you start dealing with money, things become different. So understanding their strengths and weaknesses puts you both in a better position to work cohesively in things that best fit each other. Some tips from me Always have a contract – this protects you both in case things go south. Communicate. A lot of misunderstandings can lead to bigger issues if they are unresolved. Conflict can carry into your friendship and things can go very sour very quickly if not resolved. Most importantly try to make time for your friendship. Sometimes, you become engrossed in the business side that the friendship gets lost. Remembering that you were friends before getting into business will go a long way. You mentioned working with your husband, how can young African women balance marriage with working with their partners? As an African woman, I found this a challenge when I started. I, along with many other women, have been raised to always put your husband first in your marriage. While that works within a marriage, it doesn’t always work that way in business. You sometimes have to go with your gut or put your husband last sometimes. In any business relationship, there will always be a difference in opinion one time or another, and when that happens – you have to deal with that pragmatically. I’m a passionate individual and I tend to have strong opinions. In instances where my husband would disagree with me, I would not only argue my point in a meeting but I’d find myself randomly arguing the same point while we’re watching our favorite show. That’s crazy! Knowing when to turn that business switch off is important, especially when working with your spouse. In a 9 to 5 it’s easy to come home after a hard day and vent to your spouse about your annoying co-worker or boss, but when you work together and the annoying co-worker is your spouse – it gets tricky. So, leaving business at the office and keeping the marriage at home is the best way to balance it. Why is sisterhood important? I’ve always believed in the power of numbers. No man is an island and you never succeed alone. As a woman of colour – why would you want to be alone, when you can be so much more as a collective? Collaborating with like-minded individuals, who share the same social and economical issues as you, in order to achieve something should be something sought after. We have a long way to go as women of colour – gender inequality, domestic violence, social and economic issues stunt our growth, yet we are the fastest growing demographic in several industries that include business and education. Imagine if we pulled all our resources together? If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
How to know if you’re ready to be an entrepreneur
Are you feeling an itch to test your prowess as an entrepreneur? Do you think it’s time to get to some self-medication for this entrepreneurial fever? Don’t! There is no magic pill that catapults you from your office cubicle to the members-only entrepreneurs island. Your success lies in a tiny mustard seed that needs to be nurtured. It’s the streak of hope that your crazy idea might just work. The glimmering light that tells you that you can make it. Starting a business means you’re opening up to possibilities between immeasurable success and catastrophic failure. The difference between the two can leave you indecisive. There may not be a set time or perfect recipe to starting your business. However, there are hints to let you know that possess the qualities to be a successful entrepreneur. Unsatisfactory work… Your present job no longer fulfills you like in the good old days. Instead it drains your energy and sucks life out of you like a vampire. Or it could be that you’re stuck under the heels of a Devil wears Prada boss barking orders at you here and there. When you stop getting fulfilled by your work, your work efficiency and productivity goes down. Beware though, a few bad days doesn’t guarantee that you are ready to walk down the entrepreneurial road. You have to be extremely tired of working for someone. A burning passion We have all attended (or been dragged to) those business pitch talks that set our imagination wild with ideas on how business is the next-thing for us. I’m talking about those presentations done by shady-looking speakers with fascinating (fake) success stories of how cash was made within no time. As an entrepreneur you shouldn’t be carried away with the hype. Entrepreneurial passion is about the itch. It’s about a business idea that won’t let go. This itch stems from inside you; it irritates you to get it done. It’s that pounding thought that tortures your mind from months. Most businesses that flourish are those that are hobbies of the business owners. If you have guts to turn a hobby into business, then you are ready to fly. Understanding that 100% of your efforts could vanish By now, you understand that there are serious risks involved in entrepreneurship; it could be losing all capital investment, facing legal problems or accruing debts. Before starting a business, you should research on the risks involved and how to mitigate them. Talk to experts whose start-ups failed, you could learn a thing or two. Do you think and act like an entrepreneur? Entrepreneurs are fascinating people; they think and act in a certain way. They are never content with things the way they are. Entrepreneurs always seek alternative ways to improve existing ideas. They take risks and are thrilled with trying new things. They are motivated by control, problem solving and creativity. A new business will teach you more than you think. You get to acquire new skills, grow thick skin and face the challenges that confront your ego. Why? You’ve got to answer the question —why am I starting a business? Is it because my job is boring? Can I be a better boss? Can I create new ideas? Will I solve problems more effectively? Have I reached a ceiling in my career? The answers to this question may be varied but you need to be truthful to yourself Finally your attitude dictates it all. If you don’t give up, don’t take no for an answer and don’t take things personally, then you are set for setting out in the Motherland Mogul path.
4 ways I was failing my business
A friend asked me to attend an event she was setting up to discuss the challenges that women have when it comes to running a business in Kenya. Everyone knows that running a business has its challenges but what does it mean to have ‘women only challenges’? Are we saying that it’s hard for Kenyan women to run profitable businesses? I can list the cost of doing business, from the licenses to the cost of raw materials. From the taxes to the high cost of living. From corruption to sexual harassment on these streets. However, while we talk about the external factors that affect our businesses, we rarely focus on ourselves as women entrepreneurs and what we do that may cause our businesses to fail. When I thought about it, I realized that most of the challenges I have had, have little to do with the business environment and more to do with my attitude. These are challenges that have been in my control and could be fixed. My doubts and my fears When I chose to be an entrepreneur, I wanted to create a solution to a problem that many girls and women face. It took me a long time to figure out my path and in that time, I lost some relations. I had friends who were far ahead of me in life. They were investing in property and driving big cars. They were employed and happy, or so I thought. When business was slow, I would always fantasize about the lives ‘other women’ are having and how easy their lives are. This affected how I ran my hustle. Then, I would often entertain the thought of going back to employment. I started doubting if I took the right path. I worried about how I would pay rent and fuel my small car. As this was going on, I was focusing less and less on the business. My doubts would show when I told someone about my business. They would see I was not sure of myself. Why would they trust me when I did not trust myself to run a business? My lack of confidence I hated speaking in public, so how was I supposed to pitch my business in front of 100 strangers? How was I supposed to show how passionate I was about my business? I think I lost out in my first pitches because they did not see a woman confident enough in herself to speak out passionately about her business. With practice, I have been able to speak in front of strangers. I start by telling a story, from the problems to solutions of my entrepreneurial journey. I find that the crowd is calm and ready to listen. I imagine that the crowd travelled thousands of miles to hear me speak and I cannot let them down. Now, I have been invited to speak at conferences and forums and before I take the mic, I remember the days I shook and stammered and I smile. My exit plan I always had an exit plan. If I did not do this business, I would run the best digital media house in Nairobi. I would spend hours imagining how I would bring Huffpost to my city and run it better than mainstream media. What I did not realize was that every time I would wander into the thought, I was detaching my mind from my main business. Every time I got a rejection email, I would always come up with another idea. This made my business slow down and I kept blaming it on the tough business environment. Yet I did not sleep, eat and breathe my business. I was entertaining other ventures and not giving my main 100%. I was not knocking harder on the closed doors because I filled my head with these other ideas. I felt that I needed an exit plan. Now, the only exit plan I have is to sell to a big corporate company when my company is worth millions of dollars. My social life Ever had love so good that you make your business an afterthought? Having relationships affects your business either positively or negatively. For a long time, I did not know how to balance my relationship and my business. I did not have the discipline to say no to those late night dates that affected my performance the following morning. I would spend time on the couch watching movies and enjoying our time together, then rush to beat deadlines the following day. What I realize as a Motherland Mogul is that I do not have the luxury to enjoy a weekend or a holiday as an ordinary person. Work comes calling at odd times and as the leader of the team, I simply cannot ignore the calls just to have a great night out. That time will come, just not now. Whenever I meet a great person, I make sure to tell them just how important my business is. I ensure they realize that my work comes first and when we have made those millions, we can afford to take a one month long holiday and relax. But for now, my work comes first. If he is understanding, he will stay. I have learnt to point the finger at myself first before blaming other factors for the poor performance of my business. Share with us what challenges you have learnt to overcome as a business woman.
Thokozile Mangwiro: Africa is producing the most beautiful, natural and organic skin and hair care products
Global black hair care is on the rise. In South Africa, the black hair care industry was estimated to be valued at R9.7 billion a year in 2015. Budding entrepreneur Thokozile Mangwiro believes that Africa is producing the most beautiful, natural and organic skin and hair care products. Her brand, Nyla is reaching for a share in that billion rand market by creating products using marula oil, an indigenous oil to southern Africa. What is the natural hair scene like in Johannesburg? What sort of events do you have? The natural hair movement in Johannesburg is absolutely inspiring. There is a lot of consciousness and awareness about the movement from chemically laden products towards greener natural hair care. We are currently in the midst of the South African winter which can be very harsh to the skin and hair. Protective styling is the order of the day. Hair-line friendly plaits and wigs are definitely in. Naturals here also have “Hair stokvels”, where we get together to share and educate each other about caring for and growing our natural hair. Hair stokvels also have natural hair care product stalls and guest speakers. There are other events like the “For Black Girls Only” event, which does not set out to exclude other races, brings together all African women from all walks of like to celebrate just who we are. Why does your brand focus on marula oil? We believe that marula oil the secret to timeless hair and skin nourishment. This magical oil is obtained from the core of the marula fruit. Marula oil is indigenous to Southern Africa, yet clientele have never heard of it and it’s rich properties. The Tsonga women of South Africa and Mozambique have used this oil as a moisturiser and a massage oil on babies for years. Marula oil has protected the African skin and hair against harsh and dry, hot and humid weather conditions. It’s multi-purpose, used for personal care and is safe for both babies and adults. Marula oil contains properties that create a high performing cosmetic oil that mimics the skin’s outer layer, regenerates the skin cells, thus promoting a youthful looking, well-nourished healthy skin. It’s a light weight oil, meaning it quickly absorbs into the skin and hair, while leaving a non-greasy silky smooth feeling. It is gentle enough to use alone or with any lotions and facial skin creams. Do you only create hair care products? We focus solely on natural hair with Nilotiqa Hair Care which is formulated for dry and damaged hair. Nyla Marula Beauty is our luxury natural and organic brand that caters for all types of skin and hair care. Our Marula Evolution Collection showcases pure Marula oil, fused it with various natural botanical and organic ingredients to create the most luxurious products to nourish skin and hair. Because the products are organic and natural, they are suitable for all skin types. Our product line consists of a deep replenishing co-washing conditioner, deep moisturizing butter, detangling cream and nourishing scalp and hair oil. Our natural products are formulated with high-quality nourishing ingredients such as shea butter, coconut oil, castor oil and avocado oil. We avoid artificial sourcing of ingredients and our products do not contain petroleum, lanolin, parabens, phthalates, or artificial colors. What tools do you use to grow your business? Firstly, our business is incubated. This has given the business organizational, financial and operational structure. Secondly, we ensure that we collaborate with cosmetic organisations that have high standards for compliance. This forces us to look into how compliant we are and ensure we distribute high quality products locally and internationally. Lastly, we purposely use social media to reach out to clients that are not only local, but also international. What is your favourite style for a bad hair day? Bad hair days for me means seriously dry hair. I first try to get moisture back in my hair using my Nilotiqua Deep Moisture Butter. I am lucky enough to have long dreadlocks and so after adding the butter, I can just tie my hair up into a bun. I am also huge fan of head wraps, known as doek in South Africa. Those can get you by for a week. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
How to start a media company with no money and no clients
If you’re ready to take the leap and start your own media and communications company, there’s no reason not to! Sometimes life requires you to take just jump and make your idea a reality. There must be some method to the madness though especially when you’re on a budget and have no clients upfront. We got some insider tips from Anne Mazimhaka, co-founder and creative director of Illume Creative Studio, a communications agency based in Kigali, Rwanda. Launch online There’s no need to launch your company with a cocktail party, bottles of champagne and a fancy guest list filled with big names that likely won’t show up. Go the easy way and start with a simple but good looking website. Like with Squarespace which offers solutions for easy websites that will be eye-catching enough to your future clients. Your website should clearly list the services you offer. Remember to keep things clear and direct, let people know what you’re offering from the word go. As a communications agency, you can start out offering services such as content development, creative consultancy, editorial roles and social media strategies which you can offer from the comfort of your home. Your contact details should also be well displayed for when people need to reach you. Make full use of your network This is something that you should start on before you take that leap. Build a network through attending events and rubbing shoulders with the change-makers in the industry. Save their business cards and contact details for when you’re ready to launch your company. As your launch date approaches send a newsletter announcing it through a service like MailChimp. The key is the leverage the power of your network, and when contacting them do so strategically. Emails easily get deleted but people do not mind receiving an email announcing a company if they can see what’s in it for them. This is why you should include an offer in your initial newsletter, such as 20% off for first-time clients. This is a great opportunity to attract clients. Invest wisely You’ll want to ensure any little money you have is spent wisely. Get business cards and postcard sized pamphlets printed out. These should again advertise your brand and the services you offer. Once your business cards and pamphlets are ready, you should reach out to people who you would target as clients and leave those behind with them. This way you’re doing your advertising yourself. By the time you snag your first couple clients you’ve set the ball rolling. When people see the value in what you have to offer, they will come flooding in.
10 priceless ways to motivate your team
If you’re in charge of a team or a boss to your employees, keeping your team motivated is definitely one of your major concerns. We know this already. Add to the fact that as a young African woman, chances are your team may not view you as experienced because of your age and gender. In such situations you may need to come up with new tricks to let your team know who’s boss while keeping them motivated. 1. Know your team personally If you don’t know your team one-on-one, you need to get on it. Talk to each member of your team personally, find out what they need from you as a boss. Ask them genuine questions to know if they are happy with work and listen to what they have to say. This makes your team feel like you really care and that is hugely motivational. It is also a great way to form an interpersonal relationship with your team and encourages trust. 2. Ditch the need to micromanage Micromanagement is the root of all evil. Seriously, a true leader knows when to step back and trusts her team members enough to deliver. If you’re sure you’ve made the right hiring choices, there’s no need to hover over your staff for fear that they make huge mistakes. Micromanaging is the easiest way to frustrate and alienate your team. 3. Encourage transparency There is nothing that makes your team feel more shut out of the organisation than, “You don’t need to know about this”. Don’t be afraid to show your team who you are, as a manager and as an organisation. Transparency builds trust between you and your team. It also creates a sense of belonging by letting your team know that you are not hiding anything from them. 4. Be agreeable Another way to motivate your team is to be the agreeable manager. Let your team know they can come up to discuss problems with you. If you don’t have the answer at hand, let them know. Don’t be the boss that has everyone quaking in their shoes when she walks into the office. The scary boss that uses fear to drive results is last year. Be as courteous as needed while maintaining your professionalism. 5. Encourage your team’s growth Pay attention to the personal growth and development of each member of your team. You will need to encourage your team, offer advice when asked and allow opportunities for them to develop their skill set. Understand that if your team grows, you will get to reap the benefits as well. 6. Say yes to flexibility Flexibility here means understanding that your team is comprised of different people with different personalities. Approaching the team as a whole in rigid manner may lead to your team feeling overlooked. To encourage motivation, you will need to lead each individual member of your team according to their personalities. Know when to hold hands and when to let go. 7. Show appreciation Your team desperately wants to be appreciated. Some consider appreciation to be a greater reward than money. So, let your team know that you appreciate the work they are doing. Show gratitude, celebrate their curiosity and successes more than you berate their failures. 8. Be supportive This is an easy one. A great way to motivate your team is to be a motivator yourself. You need to be right there with your team, encouraging them and mentoring them personally along the way. If your team looks up to you for guidance, it shows you are working towards creating a motivated team along the way. 9. Ensure a healthy workplace A healthy working environment is of utmost importance. Your team spends most of their week in the office, they should enjoy the time spent. When your team enjoys being at work, you won’t have to force them to do more. 10. Respect your team As a leader, you expect your team to respect you but respect should be reciprocal. When your team knows that their leader respects and values them, they can be more productive. Follow these steps and you may be surprised by the kind of passion that grows within your team. In what ways do you motivate your team? Let us know them by leaving a comment below.
Tshepy Matloga: Recognition is the best motivator
South African journalist Tshepy Matloga started making frequent visits to Malawi in 2014 when she noticed the lack of business magazines with Malawian content. Tshepy jumped at the chance to address this gap by launching Inde, a business and lifestyle magazine aimed at Malawian women. Here, Tshepy shares tips on setting up shop in another African country and speaks on being voted a top South African inspirational youth. You’re South African, why did you decide to start a publication in Malawi? More than a year ago I became a frequent visitor in Malawi. I was charmed by how serene and peaceful the country is compared to the hustle and bustle of South Africa. As a journalist by profession myself, some of the things I collect are magazines and it baffled me that I could not find a single publication that was about women and the business landscape in Malawi. Yes, there are so many publications in Malawian shops but they are all South African publications coming here packaged with South African content. I also met my partner here who happened to be in the media too. When I ran the idea past him, we both decided to bring to life Inde magazine in March 2016. “Inde” is a Chewa word meaning “yes”, Inde Magazine is Malawi’s only business and lifestyle magazine. What is the business climate/culture like in Malawi and how is it different compared to South Africa? The business landscape in Malawi is extremely different than the one in South Africa. I am used to a fast paced business environment and I have found Malawians to be very relaxed, there’s no hurry here whereas in South Africa time is money. With that said, I think my biggest challenge was having to slow down my normal work pace so that I didn’t become too overwhelming. I however like the Malawian walk-in policy, you can just rock up at a company with no appointment and request for a meeting and if the person is available they will make time to hear you out. That part has made things easier for me because I came here with no business contacts. What tools do you use to extend the reach of Inde magazine? Social media has been very helpful in this regard. Then, Malawians are generally friendly people and it being a small community, word of mouth also goes a long way. I have also been trying to partner with local events so that the brand is exposed even more What other projects do you engage in outside Inde? My public relations firm, Chronicles Media Group is present in both South Africa and Malawi. Outside Inde, Chronicles Media group also offers PR services such as corporate communications, social media management, brand management and events. Besides PR and the magazine, I blog for a South African organization called Leadership2020 where I write about my life journey, from growing up in the village of Botlokwa in the northern part of South Africa to running my own company. You recently made Youth Village’s list of the top most inspirational youth in South Africa, how does that feel? Recognition is the best motivator. To be young and know that in the few years that you have been on this earth you have impacted lives is a sign that you are going into the right direction. Everyone who knows me well knows that I have struggled to get to where I am today. From Botlokwa, packing my bags and going to university even though I knew very well my mother could not afford the fee; to struggling to find employment, and when I eventually did find one I did not like it; to starting my business with a few thousands I have saved from freelancing jobs. I have to admit it was a curvy road. So with that said, it is things like such recognition that remind me that the journey was and is worth it. What advice will you give to young African women looking to start a business in another African country? I’d say the beauty of venturing into another country is that you are new there so it makes it easier for you to identify gaps and thus fill them up. Africans are generally friendly people therefore making it easier for a new person to just get lost into the communities and be part of them. But, I have to say markets are not the same. In another country you might find yourself having to adjust your prices and make them lower to make your services/products affordable to the locals. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Ogechi Okelu: Making traditional Nigerian snacks sexy
Ogechi Okelu’s love for food creativity led her from a career as a pharmacist to a desire to recreate indigenous Nigerian snacks. Many Nigerians grew up eating snacks which were only largely available in rural areas but Ogechi is repackaging local snacks in healthy and hygienic ways through her small scale food factory to help reach more people. She shared her thoughts with SLA on where traditional foods fit in with weight loss and on her journey so far. Why start a business with indigenous snacks? Nigeria has a wide variety of healthy and creative snacks and meals. These have been lost over time and are not in high demand among the urban and elite groups. This is mainly because of the preparation process and packaging but also due to Westernisation. I’m working on recreating some of these snacks in a healthier and more appealing way for the world to enjoy. Tell us a bit about Kozee My brand has been registered as a trademark and it’s called Kozee. My first product is my brand of kulikuli. Kulikuli is an indigenous snack made from groundnut paste that is quite popular in the northern part of Nigeria. I grew up eating this lovely snack. It is really versatile and can be eaten alone or in combination with other meals. Typically, people eat it broken into soaked garri but modern foodies use kulikuli as salad or parfait toppings, blended into smoothies and also to spice roasted beef or chicken. I am currently at the last stage of registration with NAFDAC, the Nigerian body that is responsible for the registration and quality control of food, drugs and cosmetics in Nigeria. They ensure that standard quality is maintained at all times and that standard operating procedures are adhered to by carrying out site inspections at factories and also running quality control tests on products at their labs. Where do indigenous and traditional foods fit in weight loss and healthy living? The main challenge with weight loss is portion control. We have a wide variety of traditional foods that are rich in fibre and minerals and are not over processed. A lot of our local foods however, have not been scientifically analysed, so we can’t be certain as to how many calories they contain or their nutritional value. This drives a lot of people who are particular about weight loss and healthy living to buy the imported products that have clear nutritional facts written on them. Researching on and repackaging our traditional foods will encourage more people to patronise Nigerian products and therefore boost the economy. How has your background as a pharmacist helped your hustle? As a pharmacist, I have learnt a lot about the importance of quality control and microbial contamination and this has helped me set high standards for myself, my factory and my product. Kulikuli has been made for centuries in the rural areas by hard working women who use a lot of manual processes from start to finish. This makes it difficult to produce large quantities of kulikuli in a healthy and hygienic way. I have been able to substitute a large part of the manual process using food grade machinery. I am also a pharmaceutical sales person, this has taught me a lot about sales, marketing and running a business. Where do you see Kozee in the next year? I currently deliver only in Abuja but am in talks to supply other major cities in Nigeria. I want my products to be available for purchase across Nigeria and hopefully abroad in the nearest future. What is your passion and how do you sustain it? I am a foodie who is also very passionate about healthy living. My passion for healthy food keeps me focused on coming up with creative ideas that I believe can help redefine our traditional and indigenous foods. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.