Adelaide Odhiambo: The experience I gained as an employee has helped me run my own business
If sitting at your desk, working on the same thing month after month year after year, chips at your soul, it can feel like Lingchi, the Chinese form of murder where 1000 small cuts are made all over someone’s body over a period of time, a very slow painful demise. Or perhaps, your job is constantly threatened and you are not sure if you will survive the next decimation. In the face of all this, it is tempting to dump it, take a leap and start a business. As you contemplate becoming self-employed, read how Adelaide Odhiambo, left a prominent position to start Bluewave Insurance. In just two years, this firm, in partnership with Kenya’s biggest insurance company, has launched Imarisha Jamii a micro insurance product targeting low-income earners. On taking the leap… Taking the leap is not easy it means coming out of your comfort zone and forging into the unknown. What ‘would-be’ entrepreneurs do is, they toy with the idea and talk about it endlessly to everybody and anybody. They never move to conceptualization mainly out of fear. Jim Carrey in his commencement speech of 2014 said, “we choose fear disguised as practicality. We think what we want is impossible to reach and ridiculous to expect, so we never ask.” That is the tragedy of ‘would-be’ entrepreneurs, they see the leap as one move which increases their fear, understandably, because of the risk. Instead of thinking of the leap as one massive move to launch the business, it could be several baby-steps made over a period of time that finally realizes the dream. As Adelaide was studying actuarial science at Nairobi University, and even after getting her first job, she dreamt of becoming an entrepreneur. “Jubilee insurance asked us to come up with ideas that could improve the insurance space, I immediately started thinking and begun to notice problems in the insurance industry. We were using an archaic system that still relied on people working the back office to manually key information into the computer. Then driving to and from work I noticed how poor people were the most vulnerable yet could not afford insurance.” Then the idea hit her, to use technology, to provide cost-effective insurance for the poor. “I decided, instead of submitting the idea, to develop it.” It would take 15 years for the business to take off. On gaining experience “The experience I gained as an employee has helped me run the business. At Jubilee Insurance, I was shadowing two CEO’s so every time they went for a strategic meeting I would be with them. It demystified running an organization, for instance, I realized that simple decisions were sometimes sufficient to move forward the largest insurance company in the country.” After a while, Adelaide went to Apollo worked as head of products then landed a prestigious position with Microensure as country manager. “Microensure was an eye opener because they do insurance in the most unconventional way. While working there I would give my spouse, who was a software developer, concepts to develop,” she said But her employment history was not without its challenges… “When I was put in a hostile environment, I just saw the good side. So I absorbed everything and learned as fast as possible,” she continued Then when she realized she was not growing and the environment became untenable. so she left to start Blue Wave insurance. “The most valuable experience I ever got as an employee was to cultivate confidence. Because when running your own outfit, at some point you may feel like you are bullshitting but I have learned to be bold despite this feeling. [bctt tweet=”The most valuable experience I ever got as an employee was to cultivate confidence – @AdelaideOdhiamb” username=”SheLeadsAfrica”] When I was employed, I remember I went for a meeting with executives of a leading telecom company. I sat in the room listening as everyone was speaking jargon, like whole sentences in abbreviations. Truth is that I had no clue what they were saying. Then, they turned to me, as the insurance expert, because no one in the room had any idea. I spoke confidently and it was okay. So that’s how I approach business meetings with boldness because whatever I know is of value to someone in that room, there is that one thing you know and they do not.” On getting the business up and running in a short timeline It is said fortune favors the prepared mind which is true for Adelaide. Because she had been working on the business, little by little, days after leaving Microensure, she was already working on a website and reaching out to past clients, relationships she had formed as an employee. “I left paid employment with a lot of drive, and hunger to make it. I was scheduling meetings and even got a contract from one of the old customers that paid me fifty thousand.” Building a successful business takes time and multi-billion deals don’t happen overnight, so Adelaide celebrates the small victories. “I celebrated surviving a whole month without a salary. Celebrated the website going up. I celebrated sending 10 emails and receiving 2 responses, out of my sheer hard work. Infact, I even celebrated that I was doing what I wanted, that was a success to me. I did not set high expectations. When people do not meet their high expectations, they get upset”. [bctt tweet=”I did not have that ‘fear of failure’ because failure would have been not following my dream – @AdelaideOdhiamb” username=”SheLeadsAfrica”] Lean startup Although Adelaide had an insurance background, she needed a developer to set up the enterprise. “My husband who is a programmer, and entrepreneur, encouraged me to design the user experience, which is the initial part of programming. I learned through Google but I am still learning because every solution is different.” The first time she put the lessons to work, fired by the drive to succeed, she did it overnight… “I remember my husband telling me all
4 ways to cop Your Goals vs your Glow (Number 3 is our favorite)
The average working-class woman gets caught up in an entangling web where she is trying (so hard sometimes) to achieve her goals, reach her maximum potential, score-in on every success story and look effortless while at it. It is like she wanting to be wonder woman; hair blowing in the wind (or no hair at all), athletic legs standing firmly in the ground, and beauty unhinged as she saves the world, in this case, hers. Most people say you can almost never have it all. You can almost never be extremely successful, which comes with a lot of to-do list, running around, and still look glamorous while at it. Or to be specific, keep to your health/beauty goals as you slay in both financial figures and that figure 8. But at the end of the day, it all boils down to having a balance, realizing that in this thug life of achieving your goals and your glow, you can manage it all, because it is your life and you are in charge, always. Here are a few pointers to help you Set up realistic and achievable plans Sometimes, when you set up a far-reaching list of what you want to achieve, that is all they are going to be – far-reaching. Where you stretch yourself beyond every elastic limit until you crack and the pressure becomes visible. Create a list of practical success plans, or health/ beauty regimen you want to achieve for the next one month (it is always good to do it in bits. When you flood yourself, you overwhelm yourself) and stick to it! Have a scale of priorities In this case, I would say your health first, but, different strokes for different folks. So make a decision of what takes the front seat and have the other at the passenger seat, with the seat belt on. That way, they are both on the same level, but one thing has the wheels and navigates the other, which happens to be secured and safe regardless of a crash. [bctt tweet=”Passion makes everything look stress-free because you exude a different kind of joy while ticking off the goals that reflect on your skin and glows you up. ” username=”SheLeadsAfrica”] Strive for contentment, NOT perfection This is when you know that there is no perfect balance and sometimes wonder woman gets a hit or two. The ultimate goal should not be perfection but rather contentment. This way, you’re able to find the core of things, that you hold them firmly yet delicately together. We all have it. Look for yours. Make sure you are passionate about what you do Passion makes everything look stress-free because you exude a different kind of joy while ticking off the goals that reflect on your skin and glows you up. “Find what you love and let it kill you”. According to Bukowski, this is a great tip for being happy and fulfilled enough to run that errand, set up that meeting and not dreading it all every step of the way. And because you are away from that toxic and draining environment it is most likely to reflect positively on your glow. Give yourself love, backed up by smart thinking, that way you will not put yourself or your business in jeopardy. How are you growing and glowing this month? We want to share your story! Click here to share.
Mamy Tall – The Young Architect putting Senegal on the Map through Art and Design
Mamy Tall is a 26-year-old Senegalese powerhouse, architect and art director. Over the past 3 years, her work has not only catapulted and heightened Senegal’s global artistic merit and tourism, but it has also created trends in Senegalese and African art direction outside of the white gaze— a sort of ode to “our art, for us and by us”. In 2014 Tall co-founded the social media platform, Dakar Lives, that has won third place at the Linguere Digital Challenge. It has been recognized by CNN, Konbini, OkayAfrica, Hypebeast etc. It has also been classed in the top ten best digital platforms promoting African destinations, by numerous websites like Trace, Le Petit Journal and Tech in Africa. In 2018, she worked as the artistic director on projects like; the launch campaign of Selly Raby Kane’s Pichkari collection; the Sidy collection by L’Artisane; the music video to Nix’s Highlander; and the photo-booth of the Afrodysee Festival in Geneva. As an architect, Tall has worked on awareness campaigns about the use of local materials in African cities and the necessity of the rehabilitation of Saint-Louis (the ancient Senegalese Island recognized by Unesco World Heritage). She has also worked with architectural teams designing public buildings in Dakar such as the Ministerial Spheres and the United Nations Headquarters, in Senegal’s newest city: Diamniadio. She is currently finishing her first solo project, The Slim Villa. Rather than a “Jack of all trades, and master of none”— Tall is a clear “Jane of all trades and mistress of all”. Mamy Tall is also a celebrated photographer whose work has been featured in Elle South Africa x Cote d’Ivoire, Elle Decoration, the Afrourban exhibition in Montreal and Toronto, OkayAfrica, and on the accounts of Africa’s top Instagram influencers. Mamy Tall’s aesthetic across her IG platforms @mamytall and @mamymaliste echoes the clean and futuristic feel of African millennials fusing innovative local designs and Global South inspired art for projects that represent the third culture kid who speaks their native language like they never left ‘le bled’. SLA contributor Mariama Wurie caught up with Mamy Tall, to find out what it takes to be so young, yet a leading figure and force for culture, architecture, and innovation in one’s hometown— making waves across Africa! What’s it like as a young Senegalese woman, fiercely pursuing a career in this field? Tell us about your journey to becoming an architect? It’s true that the field of architecture is perceived to be a male-dominated one in our society. What’s funny is that during my studies in Montreal, there were more women than men in my faculty. I knew I wanted to be an architect since I was 8 years old. I know that’s an early age, and I don’t even know if I can say where it came from… maybe because I love sketching, imagining, tinkering with stuff and above all— I have a lot of energy. My parents really pushed me in this direction, not to mention meeting Atepa Goudiably (a famous Senegalese architect) at the of 12, was a determining point in my life. Becoming an architect allowed me to discover who I was, what I wanted, what I don’t believe in, and what I support— it’s been a rediscovery of my sense of vision (through an architectural lens)! It’s this experience that today allows me to assert myself as a woman architect with convictions. As architects, our common mission is to constantly solve problems posed by the environment and society, we must never let misogynistic remarks hold us back. What was your favorite project you worked on in Dakar? What was your motivation for this project and how did you accomplish the project’s goal(s)? I have been back home in Dakar since May 2017 and I must say that I have had a lot of stimulating creative experiences. However, to date, my favorite experience has been working on the music video for Highlander (April 2018). The reasons that motivated me, the building featured in the video, the people I worked with— everything was in perfect symbiosis. I had already been contacted by the Nix team for the art direction/realization of the video, but it happened a month or two later— Nix called me one Tuesday saying “Mamy! We need to shoot this weekend, I’m going on tour next Monday”. We had to mobilize and manage all the logistics in 5 days— the equipment, the mirrors, the choir, etc. And on Saturday, everything went perfectly! I think one of the strengths of this project was the synergy that was on the set and the fact that almost all of us knew each other! The shooting was top, editing with Moshady (the director) even more top. The day of the release, we had so much encouragement that it was really validating… and a few months later, the clip won the Best Music Video of The Year at the Galsen Hip-hop Awards— even more rewarding for us. [bctt tweet=”Becoming an architect allowed me to discover who I was, what I wanted, what I don’t believe in, and what I support – Mamy Tall” username=”SheLeadsAfrica”] Your designs are strikingly original. How do you get inspiration? I’m inspired by everything! Everything inspires me here (in Dakar). From— the most insignificant scenes that I see on the street, to the daily inspiration of the African creative scene on social media— which I am quite fond of and close to. I’m also inspired by the daily struggles that our society faces. One of my challenges is to make these problems that may seem trivial, “visual” to the as many people as possible— today’s digital generation. I don’t limit myself in my creativity, I think that trying to go find inspiration is a very difficult/limiting thing. What advice would you give to African women in architecture and creative/design roles for finding inspiration? The most important thing is to develop your vision of things, your capacity to rediscover banal things. In general, we look at things on a shallow level— except
Nobuntu Webster: I let go of the parts of my business that were not aligned with my purpose and values
Nobuntu Webster is Director of African Pursuit, a social enterprise using media and story for economic and social development and Avad Media, a content production, content distribution, and content marketing company. She has extensive leadership experience in development organizations such as the International Women’s Forum, Businesswomen’s Association of SA and KZN Youth Chamber of Commerce. She holds a BPhil Honours degree and postgraduate qualifications in Strategic Leadership and International Trade Management. Nobuntu Webster expresses her joy of living out her purpose through her business and career and contributing to meaningful work on the continent. In this interview, we asked her how other aspiring Motherland Moguls can use their businesses and careers to do work that fulfills them and impacts lives. What is your purpose and how are you using your career and business to fulfill it? I’m a storyteller and I am moved by injustice. I want to see economic justice, economic equality, and social justice. You’ll find me using stories to create narratives for justice and to bring in new thinking and ideas. I develop Media strategies and content for social justice and economic inclusion through African Pursuit. I am also perturbed by distorted narratives. With Avad Media, we create content that challenges people to question the narratives that we have been taught. My heart is for Africa, so we create platforms and content to engage, grow and build Africa. [bctt tweet=”We are building towards an Africa that has enough for its people – @NobuntuSA” username=”SheLeadsAfrica”] What steps did you take to turn your career and business to fulfill a purpose? My faith drove me to pursue purpose. The first step was looking to God and growing my faith. The second step was to sacrifice. I had to let go of the parts of my business that were not aligned with my purpose and values. The next step was going for it! I discovered that where my purpose would be fulfilled is in Media. I had to make the bold, courageous steps towards Media. Go boldly into what and where your purpose is. Be humble and willing to learn from others if you’re getting into a new craft. Learn the technicalities of the craft, and know what your specialty is. Also, know what the business model looks like in that craft and then think about how you turn that craft into a profitable business. Using business for a purpose is a long journey, you have to be willing to be in it for the long-haul. It is going to unravel layer by layer, you just have to keep taking the steps as you discover them. [bctt tweet=”Learn the technicalities of your craft, and know what your specialty is – @NobuntuSA” username=”SheLeadsAfrica”] What meaningful work on the continent have you been able to contribute to and which have you found most fulfilling? One of the projects I am working on currently is Abundant Africa. We are building a narrative for a restorative economy in Africa; saying, ‘how do we create an economy that is influenced by our own unique African values? How do we go back to Ubuntu and create an economy that is good for people; to making sure that the poor are given opportunities to pull out of poverty?’ I am part of building teams that create content that moves from policy ideas to stories that people can relate to. We are building towards an Africa that has enough for its people and that protects its environment. How does one discover their purpose and identify meaningful work they can contribute to, as a business? The clues to knowing your purpose are in the things that you do without trying hard; things that you would be willing to do for free. To identify meaningful work you can contribute to, you have to know your calling. Ask yourself, ‘what moves me?’ What can you not ignore? What do you want to change? [bctt tweet=”There is so much need on the continent and that need is an opportunity – @NobuntuSA” username=”SheLeadsAfrica”] How do we grow from a survival and profit mindset to a service and purpose mindset? There is so much need on the continent and that need is an opportunity, and you can still have a profitable business. Every entrepreneur should have a service and purpose mindset. As Africans, we are people of ‘Ubuntu’. If we go back to who we are and we go back to the need around us, we easily move to a service and purpose mindset and build sustainable businesses that contribute to the continent. How do you turn your business to fulfill purpose without losing profitability and your current clients? I had to let go of clients whose work did not align with my values. There is always a risk in these kinds of bold and courageous steps. The greatest rewards in life come with sacrifice. There are things that you are likely to lose. How do you secure your team’s buy-in into the new purpose and vision of your business? A great leader is someone who is able to bring the people that they lead with them on the journey and get them to buy into the vision and own it. People though are also on their own journey. Give them the option to come along on the journey or not. The new direction of the business might not feed into their purpose and career. I had to relocate anyway so I had to start new teams that are passionate and that buy into the new vision. [bctt tweet=”Go boldly into what and where your purpose is – @NobuntuSA” username=”SheLeadsAfrica”] “I have the blessing of living my childhood dream… It looks completely different than I thought it would but it is so much more meaningful!” – Nobuntu Webster How are you growing and glowing this month? We want to share your story! Click here to share.
Dear employee, what’s your leadership distinction?
Every year for the last few years I’ve called a year a particular name. 2016 was called the year of outstanding distinction. 2017 the year of creative distinction, the year 2018 was the year of cutting edge distinction and 2019 I’ve called the year of global distinction. There’s an unprecedented political, economic, socio-cultural and technological shift which involves easy access to fake news, fear news and forward-thinking news. But, through it all, I truly believe we are in one of the most exciting times which I’ve called the era of creative distinction. As an employee, know that the global market is now local, and the local market has gone global. And with the emergence of artificial intelligence, now is the time to lead with your distinction. The first question is what actually is leadership? In 2015 from my message of Cutting Edge Distinction, I penned the following quote, [bctt tweet=”“Leadership isn’t about age but rather, leadership is about influence, impact, and inspiration – @Onyianyado777″ username=”SheLeadsAfrica”] As you see from my quote, it’s not about how old you are, how young you are, how long you’ve been in your job or industry, the essence of cutting edge leadership is simply the 3 I’s, influence, impact, and inspiration. Question number 2, before you can serve and lead with your influence, impact, and inspiration, who is the first person you have to influence, impact, and inspire? That’s right, you got it, it’s you. In this era of creative distinction, finding, developing and leveraging your distinction as an employee is key to your development and that of your department and organization as a whole. So how should the 21st-century employee channel their leadership skills? Lead with excellence We’ve already established what the essence of cutting edge leadership is and from my message of cutting edge distinction, I’ve combined excellence and branding and created the 3 V’s of branding. Your vision, your values, and your voice. The key to employee distinction is to be fully emerged with the vision, value, and voice of your organization, why? If you’re not seeing, believing and saying what your organization is seeing, believing and saying, no distinction can be created in regards the prosperity, progress, and purpose of your organization. Be a trailblazer and pioneer On the image below I developed the 3 C’s of employee distinction. To lead with distinction in your chosen career, the 3 C’s have to be your way of life. You’ve heard of thinking outside the box but in this era of creative distinction, using the ‘box’ as a stepping stone to save money, improve output and increase productivity is a key to leadership distinction. Creativity is the new currency so regularly reading articles and watching TED Talks will, in my opinion, increase your creative awareness. Once you achieved a task in work, actively look for other tasks to complete. If you find them hard, ask team members for assistance knowing not only does teamwork make the dream work, teamwork also makes you write, work and win with your leadership skills enhanced. Bring constant change to your organization With your understanding of what cutting edge leadership is all about, taking the lead to be known as a solution provider in your organization is a vital key to employee distinction. Spending quality time to serve, showcase and speak your distinction will mean you sometimes being misunderstood but because you’ve integrated the 3 V’s of your organizations brand, any misunderstanding will mean you’ll eventually be understood as a leader who is a critical thinker and a problem solver. For the next seven days spend time observing the challenges you face at work and how quickly you use critical thinking to gain a quicker result. It doesn’t matter if you are a junior staff or you’ve been in your organization for less than say 6 months. Your leadership distinction will come from constantly applying the 3 M’s of time management which can be viewed on the quote below and also asking questions, looking for quicker solutions, working in the team to see and understand the future goal and understanding, applying and really celebrating your leadership distinction. So there you have it, you’ve been given the essence of cutting edge leadership and who the 21st-century employee is. With organizations desperately looking for employees who are thought leaders in nature and results, now is the time for you as an employee to lead with your distinction. Interested in contributing for She Leads Africa? Click here.
Addie Olutola: Building a Fashion Line for the culture
Addie Olutola is the founder of D’IYANU, a ready-to-wear clothing line that offers African inspired fashion for men and women. She thought of the business idea while working as a buyer and also attending a Masters program in International Marketing. Her professional and academic background, coupled with a love for fashion and a passion for African-centered art set the stage for D’IYANU. A regular on my Instagram Explore Tab featuring #datenight outfits and a go-to brand for the culturally-conscious fashionista, D’IYANU encourages self-expression through its bold prints and unique pieces. The meaning behind the brand name draws from French (D’) and Yoruba (IYANU) influence, translating to “of something wonderful”–a reminder to everyone that they’re uniquely made and to dress like it. What makes D’IYANU even more special is Addie’s commitment to seeking ways her business can empower her community and help address the social issues it faces. The company has grown to 12 employees, many of whom are Nigerian women, and has donated a portion of its profits to nonprofits that provide clean water and education to African communities. In this interview, she gives a sneak peek into her world and shares her wisdom on how to build a purpose-filled business. Tell us about your journey of starting D’IYANU. Since university, I held a purpose to help build schools and clinics and provide opportunities to people in underdeveloped communities in Nigeria and other African countries. I later launched D’IYANU with a mission centered on community engagement. Since our start, we’ve donated over $20,000 to causes that support African communities and the D’IYANU brand continues to grow daily. What were some important lessons you took your work experience to your business? My first job out of school was for an online pet store. I learned a lot of valuable lessons about inventory and website management that helped me when I launched my own business. My second job as a buyer helped me hone my vendor and customer relation skills which was much needed as well in my business. All my previous jobs really contributed to my success as an entrepreneur. I would advise aspiring entrepreneurs to regard their current and previous jobs as stepping stones and commit to gleaning as much knowledge and skill as possible from that role [bctt tweet=”Not every business is the same. Don’t make the assumption that what worked for another company will necessarily work for your own – @AddieIyanu” username=”SheLeadsAfrica”] What did you learn from your biggest failure? One failure we experienced was trying to implement an ERP system that was too big for us. It was an archaic system used by larger companies and thought it would work for us. We made many assumptions, and it ended up costing us a lot. The lesson learned was that not every business is the same and not to make the assumption that what worked for another company will necessarily work for your own. Also, make sure you do your due diligence and get as much of your questions answered as possible. Who has influenced you most when it comes to how you approach your work? I listen to some motivational speakers regular such as Les Brown, Jim Rohn, and Tony Robbins whose words have helped me through tough times with my business. Words from Les Brown such as “It’s not over until I win” or Tony Robbins “I can, I will, I must” ring in my mind when I’m feeling discouraged. As your business grows, what are some core values that will remain important? Always keep customers first and maintain excellent customer service Hire great people and keeping them happy within the team Continue to innovate and try new things with operations and fashion Make sure that D’IYANU continues to give to great causes The African fashion market is heavily saturated, how do you cut through the noise to differentiate your brand? Since starting D’IYANU, my goal has been to make sure that we’re differentiating ourselves by offering quality, ready to wear clothing at reasonable prices, quick delivery, and quality customer service. Our men’s fashion line, for example, has allowed us to reach a rarely tapped market and to gain a competitive advantage in the African-wear industry. With the substantial relationship between e-commerce and social media, what are some creative strategies you’ve experimented with or want to explore? With social media, we recognize that the possibilities to connect with new customers are endless. We’re currently exploring our options in using more video content and collaborating with influencers. What is your personal brand mantra? “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor and some style.”- Maya Angelou What’s your advice for a budding entrepreneur? Write down why you want to start your business. Make sure the reasons are compelling enough to get you going on tough days. If your reasons are compelling enough, you’ll figure out a way to make your dreams a reality and continue to push in spite of failure. [bctt tweet=”Make sure your reasons for starting your business are compelling enough to get you going on tough days. – @AddieIyanu” username=”SheLeadsAfrica”] What are you most excited about at the moment, and what are your next steps? I’m excited about our use of a new type of fabric that’s woven but has a little bit of spandex for stretch. No one else in the African fashion market is using this type of fabric to my knowledge. We have to get it special made. It looks like cotton, but it’s made with a rayon/nylon/spandex blend. It can stretch to accommodate curves nicely. We have a few pieces that we will be launching in January 2019 with this material which is exciting! Interested in contributing for She Leads Africa? Click here.
Boss Lady Series: How to Balance Social Media, Life & Business with Funmi Oyatogun
Funmi Oyatogun is a geographer and experienced designer. Her two identities feed on each other. She loves exploring the world and sharing her knowledge with others. She has built her business, TVP Adventures, using social media, primarily on Twitter. With her content and company, her goal is to open up the African continent for the world. I had a chance to talk with Funmi about how she balances building her business, remote team, and social media following working from her home office. [bctt tweet=”In this month of #GoodGoodLiving, @funmioyatogun shares how she’s balancing social media, life and business. Read more…” username=”SheLeadsAfrica”] Here is what we can learn from her… Visual person? Write things down Funmi has found that writing things down in her physical planner helps her stay on track of her work and relaxed. The night before, she finalizes what she will focus on, and writes down any new appointments for the next day. She writes everything out nicely in her planner and arranges them in order of importance. She also uses symbols to help her categorize her tasks. You can make a routine of writing out your work in planners therapeutic, using fun colorful pens and even stickers. Work from home? Create a separate home office One of the first things Funmi learned when she set up her business was that she should not work on her comfortable bed. She then got a desk and chair in her room but still always wound up in her bed. She decided that it was necessary that she physically travel to another space in her house. The physical transition also helps her get into work mode. She finds it easier to concentrate and has fewer distractions in her home office. Funmi also recommends that you put up your goals and or vision board somewhere you can’t escape it. As she spends about 8 hours in her office, she has a comfortable swivel chair and a space that helps her stay productive and creative. Social media critical to your success? Schedule it Funmi’s business started and relies heavily on social media but she is still learning how best to balance using it with getting her other work done. She tries to engage with social media first thing in the morning and later in the day, giving herself a large chunk of time in the middle of the day to focus on other work. Like Funmi, you should try these 4 tips to keep from mindlessly scrolling through social media: Plan content in advance ‘when your brain is fresh.’ Try to respond only to important notifications throughout the day At the end of the day, skim and select direct messages to answer. Not all messages deserve your attention Focus on responding to longer threads and comments at the end of the day Know thy energy levels Perhaps the most common theme throughout our conversation was the importance of knowing when to do certain types of work. Funmi wakes up very early. Even if you don’t plan to be up at 4:30 am, you can still plan your day around when you do your best work and feel most productive. She knows that it is best for her to do mindful tasks that require a lot of brain power and creativity in the morning. She finds that the stories she produces in the morning are drastically different from later in the day. As her energy wains throughout the day, her brain slows down by 4 pm, she focuses on tasks that are more routine. [bctt tweet=”If you don’t take care of your body, it won’t take care of you – @funmioyatogun ” username=”SheLeadsAfrica”] Remember to recharge yourself Funmi spends a lot of time giving out and sharing her thoughts and content. After completing routine tasks, Funmi starts ‘feeding’ herself by reading, catching up with the news and watching documentaries. She makes sure to feed herself (literally) three times a day. She works out with a trainer in the morning first thing at last three times a week as well. During our conversation, she warns, if you don’t take care of your body, it won’t take care of you. How do you balance the creative process of developing content with responding and reacting to posts and comments? Do you make sure to ‘replenish’ yourself after spending all day posting and giving yourself out? Want to learn how to build a health conscious routine? Read our Good Good Living Part 1 series w/ Yasmin Kumi. Interested in contributing for She Leads Africa? Click here.
Leave This Shit In 2018…
Happy New year Motherland Moguls! 2018 was a year filled with events and lessons for me. So, I thought I would share with you some of the lessons learned that apply to life, career, and business. Life is full of surprises and often take unexpected turns. Our successes are a result of how well we respond and adapt to the life changes. My hope this year is that we are all able to embrace change and let go of what is holding us back. Welcome to 2019! Now let’s talk about the shit you need to leave in 2018. You don’t need that baggage with you in 2019! [bctt tweet=”Here are 5 habits you need to let go of this year #leavethatshitin2018″ username=”SheLeadsAfrica”] Resenting others Nothing good comes from resenting others. I’m telling you this as someone who is guilty of holding grudges for long periods of time. I resented the person who took this picture for a while. I blamed them for making me miserable. I wished them all the bad luck in the world because I felt they were somehow the origin of everything bad happening in my life (and it wasn’t the case). I don’t resent them anymore and I am so much happier for it. Don’t get me wrong, I still highly dislike this person, but as soon as I was able to refocus the time and energy I was spending brooding over the situation, amazing things started happening. Nothing good ever comes from resenting others. Take it from a champion in the resentment Olympics. #LeaveThatShitIn2018 Snoozing your life away I am usually pretty good at waking up early and getting on with my day. But every so often I think that I could do with “5 more minutes” of sleep and hit the snooze button for the next 2 hours. The problem? When you snooze, you not only wake up more tired than you initially were, but you then spend your entire day playing catch up. You waste time, miss opportunities, and get caught up in a vicious circle. The same is true for life. I didn’t get to see my grandmother one last time because of this viscous snoozing circle I had slipped in. So now, I try my best to make things happen ASAP. One of the best trips I had this year was possible because I did not snooze (when I really wanted to). I was able to discover part of Cape Verde, meet great people, and have an amazing experience.Don’t postpone things you can do now. Finish (or start) that degree you have been thinking about for so long. Take that art class. Visit with your friends and family. Explore the world. Launch that business. And when that thing you want to do seems impossible, just remember that Rome was not built in a day, it was built one stone at the time. (And stop snoozing that alarm clock!) You snooze you lose. #LeaveThatShitIn2018 Being a technology zombie Technology is wonderful. It enables us to take great selfies (and groupies) and more importantly it enables us to connect with each other and the world. We, however, have to be very careful. Technology is a double-edged sword. It can be a nice distraction. But it is a distraction nonetheless. It is a distraction that turns us into shallow versions of ourselves.I took this picture while I was waiting for my car to get fixed. And I was so glad to have my phone with me at the time. It made the wait so much more enjoyable. But more and more I find myself scrolling on my social media feed while I’m on the phone or watching TV. I like to think that technology is not the boss of me. But I have noticed lately that I miss pieces of conversations, movies, and I waste time that could be put to better use because of it. [bctt tweet=”Be present. Connect with intention. Don’t be a tech zombie. #LeaveThatShitIn2018″ username=”SheLeadsAfrica”] I feel this negatively affects the quality of my relationships. It turns me into a passive, absent-minded, and monosyllabic individual. And this is not the type of person or friend I want to be. I want to be a friend that remembers what we talked about. That friend who is attentive, present and listens actively and with intention. The friends we have and the relationships we build are what make life interesting and beautiful. So, we owe it to each other to be mindful, engaged, and attentive. Be present. Connect with intention. Don’t be a tech zombie. #LeaveThatShitIn2018 Letting fear cloud your judgment We often think of fear as this scary monster that makes us do crazy things. But more often than not, fear comes posing as a gentle and wise friend that has your best interest at heart. Fear is eloquent and charismatic. Fear is (seemingly) insightful. Fear is convincing. In fact, Fear is so convincing that it will have you believe that your neighbor must be dangerous since they do not look like you. It will convince you to stay quiet in the face of injustice. It will convince you that putting your head in the sand is the best way to solve your problems. I have been there. Fear had me paralyzed. It made me watch a personal situation getting worse and worse and interpret anything as a sign of improvement. I was very fortunate at that time to have a great friend who guided me through this fog of fear. But sometimes, you have to be your own guide and ask yourself: what would I tell a friend in the same situation? Don’t let fear cloud your judgment. Be your own friend. Take fear out of the equation. #LeaveThatShitIn2018 Traveling someone else’s journey When we are young, it is the responsibility of our parents, our family, (and, to some extent, our community) to prepare us for life. They make choices for us, take decisions about our activities, our lifestyle, and our beliefs.
Meeting With A VIP In Your Industry? Here’s How To Maximize Your Results
Landing a meeting with a VIP in your field is always a win to celebrate. When a person managing a multimillion dollar company, a government leader, a celebrity, or any other person you admire agrees to spend 30 minutes of their precious time with you, it presents an opportunity to accelerate your business growth or alter your career trajectory in major ways. It goes without saying that meeting a busy, important person requires careful planning and strategic thinking. You want to make sure that person feels like you can contribute to their own interests, whether it be their desire to publicize a certain initiative they are working on, mentor someone, learn something new, or even just to get an ego boost from a fan. At the same time, you need to show them that you are valuable, and work to get the most out of their time to affect your bottom line. You should have clear goals in mind, and come up with a few intended meeting outcomes to measure your success. Here are some do’s and don’ts to maximize the opportunity handed to you — and ensure that VIP remains open to continuing to collaborate. 1. Do: Ask smart questions and actively listen While you probably want to show how amazing you are and what talents you have to offer this person, you must first find out more about who they are, what they need, and how they view business. Jot down notes and react to their answers with insightful follow up questions to ensure you understand those needs. Don’t: Ask dumb questions. I usually say no question is dumb, but you should never ask a question that Google/social media can answer for you. But also, you do not want to come off as too eager a stalker, so avoid questions that can be too personal, like their 2010 Facebook photo album of their family vacation. 2. Do: Prepare a list of speaking points and three main messages you want to convey in your meeting. You should go into the meeting with well-researched, fleshed out ideas that will help you achieve your goals. Prepare for different scenarios that may arise based on the questions you will ask. Don’t: Be too rigid and don’t prepare a full speech. You want the conversation to feel natural and you don’t want to appear completely rehearsed. 3. Do: Decide action points to follow up on and future communication norms. Based on the interaction, you should push for some concrete actions you can take to further the relationship. Maybe it is to send or receive an interesting article or to share a relevant opportunity. Maybe it is to follow up with a fleshed out business proposal. Either way, make sure you have action points that you can personally take the lead on, and establish how that person prefers you follow up. In my experience, some people prefer WhatsApp/text to email, while others may always want you to correspond through an assistant. Don’t: Immediately ask the VIP for a time-consuming or high-level service. Just because you spent 30 minutes speaking to a former president doesn’t mean you deserve her recommendation for an ambassador position, nor should you ask a busy professor to review your 50-page honors thesis. Make it easy and low-risk for them to help you. 4. Do: Follow up and highlight how you will complete your action points After a day or so, follow up with an email thanking them for their time, summarizing the conversation, and stating clearly how you will act upon the agreed next steps. Don’t: Immediately ask for something out of the scope of the conversation or become a nuisance to them. Do not immediately reach out via text to tell them to check their email, or ask them to buy a product you are selling which you did not discuss. 5. Do: Stay in touch and remain relevant Occasionally share interesting news or opportunities with the person that are of mutual interests. Share ideas that you have that may support their work, and show your value to them. Don’t: Bombard them with nonsense Don’t send them Buzzfeed quizzes about which cheese they are, or animated GIFs of puppies (unless somehow that came up as a mutual interest in the conversation). You don’t want to end up on their blocked list. Building relationships take time, so use the opportunity of your meeting to place foundational blocks which will set you up to take the relationship to the next level. Set your intentions, and have an eye on the short term — and another on the long-term path you are taking. Interested in contributing for She Leads Africa? Click here.
Unlocking Success: The Advice Every Entrepreneur Must Hear
Ten years ago, if someone told me I would become a law school dropout who owns two successful businesses, I may have laughed in their face. The only thing that may have sounded more ridiculous would have been to add that both ventures will put me in position to help hundreds of entrepreneurs start and run successful businesses every year. Thankfully, even things that sound ridiculous can actually become reality. The truth is, I never had much of an interest in entrepreneurship. As a child, I watched my father work tirelessly to build businesses. Some were successful. Others were not. [bctt tweet=”What sets the successful and the unsuccessful entrepreneur apart is not luck, worth ethic, or even skills, its usually the power of flexibility. – @andrena_sawyer” username=”SheLeadsAfrica”] I now know my father was not alone in his plight because Bloomberg Research suggests that 8 out of every 10 businesses fail within the first 19 months. The Small Business Administration suggests that only half of new businesses survive the first five years, while only 35% are able to survive for 10 years. Despite my early exposure to the unfortunate side of entrepreneurship, I have come to believe that what sets the successful and the unsuccessful apart is not luck, worth ethic, or even skill. Most times, it comes down to the power of flexibility. When you first become an entrepreneur, you are inundated with solicited and unsolicited advice. There is an incredible adrenaline rush that comes from seeing yourself manifest what had only been a vision in your mind for weeks, months, and sometimes even years. Most of the advice is given with good intentions and meant to be motivational. Yet, some have absolutely no significance to you because your primary concern early on is simply to survive. Admittedly, I don’t remember much of what was said to me when I launched my first company. However, one piece of advice that has not only stuck with me but saved my business several times is to marry the mission and date the model. To marry your mission is to remember your why, and to maintain your covenant -so to speak- with that why. To date your model is to make flexibility a bedrock in your business. It is your how. I learned the true meaning of this after my first year in business. The excitement and adrenaline had worn off, and the money I’d saved up for the initial capital had depleted. I now faced “real” business issues like cash flow, leadership and human resource challenges, customer service and iterating our value proposition. [bctt tweet=”To marry your mission is to remember your why, and to maintain your covenant -so to speak- with that why – @andrena_sawyer” username=”SheLeadsAfrica”] While your mission – the reason you went into business and the need that your business solves should never change, the way your business does business had better change if it is to survive. This includes your marketing strategies, your price point, and sometimes even your company culture. All of these things are still connected to the mission, but this how allows you to stay relevant and top-of-mind. For some of us, we went into business to disrupt the industry. We were tired of inefficiency or annoyed that a few big players were monopolizing everything, leaving no room for anyone else to play. For others, there was a glaring need that one too many people complained about, yet no one was offering viable solutions. Then there are those of us who started a business because we recognized our gifts and talents and saw business ownership as a way to walk in our purpose. Remembering this is critical to success. It is your mission. It lays the foundation for the story that your business will tell. However, even that why is not enough sometimes. That is where dating the model comes in. The reality is there are many factors that influence your success as an entrepreneur. Some of these factors like industry trends, sales cycles, current events, economic upturns and downturns, and even your organization’s capacity are sometimes beyond your control. By adjusting your model, you develop a culture of freedom that allows your business to adapt to these changes. Ultimately, this hones your business’ survival instinct in difficult times and leverages positive trends in good times. This ability to be adaptable could very well be the deciding factor between being part of the success statistics or the failure rates. Got some advice that can help others succeed in 2019? Click here to share.