Molped Feature on Chidinma Ekile: Award-Winning Musician

Molped sanitary pad is a product from Hayat Kimya Limited (manufacturers of Molfix diapers), and is a skin-friendly, ultra-soft, sanitary pad, designed to make young girls feel as comfortable, soft, and secure as they feel beside their best friends.

Molped’s breathable layer keeps young women fresh, and it’s skin-friendly, cottony soft layer does not cause irritation. Molped sanitary pad is every girl’s best friend, helping them be more confident, and supporting them through their periods.

Molped has partnered with She Leads Africa to highlight the beauty and importance of valuable female connections. 

About Chidinma Ekile

Chidinma Ekile is a Nigerian singer and songwriter, popularly known by her stage name Chidinma. She worked as a business promoter in Lagos, prior to auditioning for the third season of Project Fame West Africa, in which she emerged as the winner in 2010.  

Following the release of the music video for her “Emi Ni Baller” single, she became the first female musician to peak at number 1 on the MTV Base Official Naija Top 10 chart.  In 2011, she released her first solo single “Jankoliko” featuring Sound Sultan.   Chidinma, her self-titled debut studio album, was released through the music platform Spinlet.  It was supported by the singles “Jankoliko”, “Carry You Go”, “Kedike” and “Run Dia Mouth”. Chidinma won the “Best Female West African Act” category at the 2012 Kora Awards 

Considered one of the most loved and respected African female artistes, Chidinma is verified across ALL social media platforms. 

A responsible, classy and elegant woman, devoid of scandals, Chidinma has over the years comported herself in a ladylike manner, evolving from the girl next door to becoming a role model and mentor for several young girls across Africa.  Chidinma recently signed an endorsement deal with the premium sanitary towel line, Molped, where she features in all Molped’sTV and radio commercials as the Face of the brand in Nigeria. She released a critically acclaimed joint EP with Africa’s foremost musician, Flavor.  

Chidinma is the founder of Nma Care Foundation, a non-governmental organization set up to cater to visually impaired children.  

You can connect with Chidinma on  Instagram and Twitter.

What does friendship mean to you?

Friendship to me, means identifying the traits and characteristics you favour in people. It means that you accept them for who they are, recognize their flaws and help them improve on themselves.

It also means being there for them as practically as you can.

What advice or tips do you have for women trying to build a professional relationship with mentors?

While learning from your mentor, it’s important that you make sure you never take their time, access and opportunities for granted.  You should recognize and respect their boundaries.

Also, always offer value, because a person’s gifts will make way for them.

What skills or character traits have been most helpful to you in building your career?

I definitely think it is treating the music business as just what it is; which is a business, something akin to a 9 to 5.  I am deliberate about my actions, my team and I plan ahead. We also don’t compromise on our standards or the quality of relationships we cultivate.

What advice do you have for women trying to build a career in the music industry?

As much as I am still learning, I will humbly state that any woman willing to build a career in the entertainment industry, must be ready to work twice as hard as the guys.  Make sure you pay more attention to details and cultivate quality relationships.

Do you think it is important to have a mentor as a young woman trying to grow her career?

Yes.  However, I think that it is important that any woman takes very careful time to evaluate the person she is submitting herself to as a mentee. This is important, in order not to have a misrepresented view of the industry they are working in, and also not be taken undue advantage of.

Since you are the Brand Ambassador of MOLPED, in what ways does the brand remind you about friends/friendship?

Ok I need to actually share this with the world☺. Let’s start with how the features of the product remind me of friendship. It’s not just soft, but cottony soft with no nylon and wide wings and because of these features, it causes no irritation or leakage. 

Those are definitely qualities that I expect of a friend. For them to be soft and comforting, with us having minimal to no friction or fights. I know we might fight at times though, but not all the time you know, and of course she always keeps my business my business.

In addition, the brand promotes friendship and girls being there for each other, and drawing inspiration from each other at all times.

Do you have any words of advice for our Motherland Moguls, trying to be successful like you?

Please ensure you are bringing value to the table. Develop your craft, hone it and guard it like a mother protects her baby.

#MyGrowthSquad series is powered by Molped (@MolpedNigeria). Connect with them on Instagram, Facebook and Youtube.


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Molped Feature on Odunayo Eweniyi: Co-Founder, PiggyVest

Molped sanitary pad is a product from Hayat Kimya Limited (manufacturers of Molfix diapers), and is a skin-friendly, ultra-soft, sanitary pad, designed to make young girls feel as comfortable, soft, and secure as they feel beside their best friends.

Molped’s breathable layer keeps young women fresh, and it’s skin-friendly, cottony soft layer does not cause irritation. Molped sanitary pad is every girl’s best friend, helping them be more confident, and supporting them through their periods.

Molped has partnered with She Leads Africa to highlight the beauty and importance of valuable female connections. 

About Odunayo Eweniyi

Odunayo Eweniyi is the co-founder and Chief Operations Officer of PiggyVest. She previously co-founded pushcv.com, one of the largest job sites in Africa with the largest database of pre-screened candidates. She has 5 years’ experience in Business Analysis and Operations and is a First-Class graduate of Computer Engineering, Covenant University, Nigeria.

She was named one of Forbes Africa 30 under 30 Technology in 2019 and one of 30 QuartzAfrica Innovators 2019. She sits on the advisory board of TrainFuture, an education technology company based in Switzerland, as well as the Gender Lens Acceleration Best Practices Initiative, a collaborative effort of Village Capital, US and the International Finance Corporation (IFC)’s Women Entrepreneurs Finance Initiative (WeFi). 

In 2019, she was named SME Entrepreneur of the Year West Africa by The Asian Banker’s Wealth and Society and she is the youngest Nigerian on Forbes Africa list of 20 New Wealth Creators in Africa 2019.

Odunayo was also one of the featured speakers at the World Bank-IMF Annual Meeting in 2019. She is one of Business Day’s Spark 2019 Women to Watch and made the World Women in Fintech Power List for 2017; the YNaija Most Influential People in Technology 2017 and 2018. She is a 2018 Westerwelle Young Entrepreneurs fellow; and she is a recipient of The Future Africa Awards Prize in Technology 2018.

In honour of her work, she was named one of 100 most inspiring women in Nigeria 2019 by Leading Ladies Africa, one of 50 most visible women in Tech by Tech Cabal in 2019. She is also included on the #YTech100 2019 list of the brightest Nigerian technocrats. She is the Her Network Technology Woman of The Year 2019. She was also voted The Most Influential Young Nigerian in Science and Technology 2019.

She works to support the inclusion of women in technology by working with hubs and female-focused networks like For Creative Girls, GreenHouse Labs, She Leads Africa, Itanna etc. She is also the cofounder of the women’s community, Wine and Whine Nigeria.

You can connect with Odunayo on LinkedIn, Instagram and Twitter.

What does friendship mean to you?

Well to me, friendship means mutual understanding and reciprocity. I like to think of all my friendships as safe spaces that are characterized by genuineness, shared values and free of ignorance and discrimination.

Can you tell us of a time when any of your girlfriends connected you with a career or business opportunity?

Yes actually, in a previous life I was a part-time tech journalist and my friend, Dami, connected me with a well-paying, writing gig at an international magazine. I even ended up working there for well over a year.

Is there a time when your friend(s) helped you through a difficult situation in your career?

I have a  young career, so no difficult situations have stood out there, but my friends are constantly helping me out of sticky situations, and outside of work, they always come through for me.

How many women do you have in your power circle, and why did you choose them?

I have five women in my power circle and the thing is, I wouldn’t say I chose them, as much as they accepted me for who I am. As a person with Asperger’s syndrome, I am definitely an acquired taste.

So these five women, who are actually angels really, have moved through life with me with an understanding of who I am and I, them. But in addition to that, we share values, and despite having varied and many different goals, we work towards it together by supporting each other.

How do you think young women can network with other women to achieve career success?

To be honest, I think that would be much the same as they network with anyone else. There’s really no special way to relate with women. I think if you just treat people in general with empathy and respect, then you’re well on your way.

What is your fondest memory of you and your girlfriends, from when you first began your careers?

I actually started having girlfriends, or friends at all, after I started my career. So the memories we built, were built after we all started working and were at many different points in our lives.

Finally, what advice/tips do you have for young career women, to help them build and maintain valuable relationships with other women?

I think this is really general advice to maintain valuable relationships with everyone. It’s this simple, have empathy, have respect and always pay it forward. 

To add a caveat though, I 100% believe that female friendships save lives, so I definitely encourage young women to have specifically female support systems. But just overall, move through the world treating people fairly, whether you want from them or you’re giving to them.

#MyGrowthSquad series is powered by Molped (@MolpedNigeria). Connect with them on Instagram, Facebook and Youtube.


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5 Experiences You Shouldn’t Miss At SLAY Festival Joburg 2020

Warning: This article might make you rush off to get your SLAY Festival ticket.

SLAY Festival is coming to Johannesburg, South Africa for the first time on 7th March 2020, and we are getting ready to have an absolute blast and unforgettable experiences.

Want to know what experiences to expect at SLAY Festival Joburg 2020? Here’s your ultimate checklist so you know when and where the magic is happening. You’re welcome sis, you know we always got your back!

Upgrade your skills with AUDA-NEPAD

AUDA-NEPAD is the development agency of the African Union with a deep commitment to providing economic opportunities for Africa’s next generation.

At SLAY Festival,  AUDA-NEPAD is coming through for all the ambitious Motherland Moguls with training and skills development opportunities. So if you’re coming for a mix of fun and learning, AUDA-NEPAD has you covered.

Join Glade in conversation and celebration of South African women

Glade South Africa will also be bringing a breath of fresh air with an exciting discussion celebrating how women make Africa bloom. So make sure to look out for Glade’s sensorium and enjoy an experience you won’t forget in a hurry.

Slay your crown with Dark and Lovely

It’s okay to be obsessed with your hair and want all the details on how to keep it healthy and slayed all year long. Get all your hair tips and tricks from Dark and Lovely at SLAY Festival, so you can make a bold hair statement all through 2020.

Unlock new levels of growth with Women Will

Get the upgrade you have been looking for with Women Will. If you’re looking for the perfect opportunity to learn new digital skills and connect with other young professional women like you, then don’t miss Women Will, a Google initiative at SLAY Festival.

Engage with Global Citizen on global issues

You can be a part of the change with Global Citizen. If you’re looking for an opportunity to have important conversations about ending world hunger and other topical issues, then join Global Citizen in conversation at SLAY Festival.

Get your groove on with Trace

Grab your dancing shoes and get ready to vibe all day because Trace will be at SLAY Festival, bringing music, positive vibes and fun for all the queens looking to unwind and have some fun.

There you have it girl. This has been your ultimate SLAY Festival Joburg 2020 experience checklist. So if you’re still wondering whether or not to attend, we just gave you 5 reasons plus one, why you should. 


We can’t wait to meet you at SLAY Festival Joburg 2020 queen, so until then, make sure you stay glued to our Instagram account, so you can see the updates as they happen.

Foodies Salone: Disrupting the Sierra Leonean hospitality industry

Foodies Salone is a Branding and Marketing Consultancy Firm founded by three young visionary women: Mariama Wurie, Aminata Wurie, and Onassis Kinte Walker.

In this interview, Mariama shares her story and thoughts about her journey as an entrepreneur.


How I turned my passion for food into a business

When I moved back to Sierra Leone in 2016, I started working for a local and an international NGO at the same time.

Since the NGO didn’t have an office, it was quite common to work from a café or restaurant to use the free Wi-Fi for the day. I spent a lot of time in my car driving between meetings and coffee shops.

Every day, my colleagues and I would work in a different place: new restaurants, new hotels, new cafes, etc.

Coming from Montreal where the food scene and customer service culture is amazing, I noticed this was not the case in Freetown. Everywhere I went, there was always a reason to complain to the manager, or ask to speak to the owner.

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Very quickly I realized that the same complaints were coming up wherever my partners and I went. We summarized that these problems were usually around product and service.

  1. In most restaurants, there was a lack of consistency in quality and menu variety – most restaurants served burgers, fries, pizza, pasta, shawarma.
  2. Most restaurants didn’t adjust their menus to focus on local ingredients.
  3. A lot of waiters were poorly paid and managers often did not invest in hospitality training.

We thought solutions to these issues will help restaurants achieve variety and consistency. Services like menu consulting, branding and customer service are just what many Freetown restaurants needed.

With Foodies Salone (Foodies), we decided to build something that would motivate establishments to step up their game and improve their standards.

How we started Foodies Salone

We tested out our business model through a lifestyle Instagram account. Our strategy was to highlight restaurants that were building Sierra Leone’s dining culture. Any featured restaurants had to be locally owned, pay fair wages and have good customer service.

With Sierra Leone’s small economy, restaurants rely on a limited customer base to make a profit. Within months of running an Instagram account, Foodies Salone began to influence consumer behavior.

Our social media test allowed us to establish ourselves as an authority in branding, marketing, staff training, online listing and advertising, and business development to the multiple restaurant owners who began to reach out to us to improve their product and service.

Soon enough, demand became bigger than 3 of us could handle. With our business model tested and validated, we created our service package, registered our company, and opened a bank account.

Lessons we’ve learned

Educating the market

At the beginning, restaurant owners did not understand what we were trying to do.

We were talking about apps, websites, and social media, but they barely knew how to use Pinterest. We worked extremely hard to find simple ways to explain what we did and how it would help them.

Factoring in knowledge and infrastructure gaps was not something we had initially considered. For startups looking to innovate in unstructured markets, this should be something to consider in your game plan.

Be patient with your monetization plan

As three young African women trying to run a business in our own country, we faced a lot of hostility. On top of that, my own friends were quite skeptical about what I was doing.

The beginning was quite hard because I had no money. I was dead broke for the first nine months.

Most people knew about the Foodies Salone Instagram page, but they did not understand how we planned to monetized the brand. They were constantly asking me: “do you even have a real job? How do you make money? How can you afford to travel?”

When we started, we made a conscious decision not to touch the money we made and to re-invest all the profits into the business. I was living on my savings and nothing was coming in. It’s only when it became hard to put gas in the car to drive to a meeting that we started using part of the profits.

When you start a business, times are going to get hard. But, just stick with it. Forget the haters. forget the gossip. You have something good here and it's amazing – @MariamaWurie_ Click To Tweet

Just stick with it. You’re broke? Yeah, it’s a start-up. It will get better.

Advice for anyone looking to start a company?

  1. Solve a problem. Necessity is the mother of invention. If you are looking for inspiration on what kind of business to start, think about things that are lacking in your routine.
  2. Do NOT accept freebies. Some people will try to get you to work for free with gifts. Always assess the value of what you are given and the reasons why they are given before accepting.
  3. Stay professional. As a woman, people will be more critical of you. Make sure you keep everything professional. Stick to business.

Looking to boost your business/career? Sign up for the Motherland Mogul Insider program here.

MUST-READ: 5 THINGS YOU SHOULD STOP NOW FOR YOUR SANITY

We’re not halfway into the year yet and it seems like the world has gone insane. Between the locust invasion in East Africa, Coronavirus spreading rapidly across the world and climate change, it’s easy to be anxious and stressed.

If you are looking to reduce stress, here are a few things you should consider letting go of for your own sanity.

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1. Dwelling on the past

Moving on can be difficult, especially if you are holding on to something that cuts deep down.

However, holding on to hurt will not help you heal or change the past. It’s better to focus on what you can change – yourself. Your past doesn’t define you. Treat your mistakes are lessons and use them to grow.

How do you move on? Accept that whatever happened can’t be changed, forgive yourself and others and grow from the experience.

2. Social media comparison

It’s not a myth that social media can affect your mental health. In a world of curated perfection, it’s easy to constantly feel anxious.

If you consume yourself with comparing your life with that of others, you can never be truly grateful for yours. Click To Tweet

Be thankful for how far you’ve gone and work to ensure that many doors of opportunities open for me.

3. Over-Scheduling

If you are taking on so much that you feel like you are stretching yourself beyond your limits, you might be suffering from ‘yes’ syndrome.

Constantly saying “yes” without thinking or checking whether things fit with your goals is unhealthy. It’ll leave you constantly busy with little productivity.

To break this habit, focus on your priorities. To check yourself, here are a few questions to ask yourself before you say yes:

  • Will it stop me from having time for me?
  • Am I saying “yes” because I feel bad or guilty?
  • Will saying “yes” delay me or lead me closer to my goals?
  • Am I automatically saying “yes” without thinking about it?
  • Will saying “yes” stop me from relaxing, having fun and spending quality time with family and friends?

4. Not auditing my circle

While forming relationships is important, you need to manage your inner circle personally and professionally.

For instance, if you have close friends who don’t support and push you to become the best version of yourself, it’s time to take a look and ask – “Who am I associating myself with?”

Whether you are networking up, down or sideways, always focus on maintaining relationships that build you up.

5. Not practicing self-care

Even computers need sleep. Even the most effective systems in the world need a rest period. The human body works the same way.

When you push your body to its limits without getting rest, there are very serious health consequencesI’ve been there.

If you are running a chaotic schedule, integrate breaks into your schedule, book regular checkups with your doctor to hold yourself accountable, and make time to do the things you enjoy.

Take your rest as seriously as you take your grind. Click To Tweet

Join a class of ambitious women who are networking and learning how to grow their careers. Sign up for the Motherland Mogul Insider program.

5 halal & budget-friendly ways to eat well during a busy week

Fatimah is a Motherland Mogul writer based in Nigeria. She has written over 6,500 minutes of television while working on African telenovelas like Battleground: The Final Showdown, Unbroken and EVE on Africa Magic. When she is not writing, she shares food recipes and tips on her Instagram page – @lazyhalalkitchen.

In this article, she shares 5 tips for fellow Motherland Moguls on how to eat well on a busy schedule. As a bonus, she’s kept it halal!


If you live and work in a busy city like Lagos or Johannesburg, you are more likely to have an unhealthy diet. It’s easier to find a quick unhealthy bite than cook a healthy meal when you are busy. However, working hard should never be at the detriment of your health.

In addition to eating well, if you are Muslim like me, it’s important in your daily life to keep your diet in line with the guidelines of the Qur’an.

Halal? Haram? Mashbooh? – What does it all mean?

Here are my tips on 5 simple and affordable ways to eat well while on a busy schedule.

1. Keep It Simple

Eating soups, stews, wraps, smoothies, and sandwiches are a great way to maintain a halal and healthy diet when you are busy. Focus on using ingredients that are versatile, easy to get, and quick to prep. You can never go wrong with tomatoes, peppers, canned corn/beans, and eggs.

2. Use Everything

Before you think you need to spend money restocking groceries, think about your unused ingredients. Are you really done with that remaining bowl of frozen bananas or can of unopened cashews?

Don’t be afraid to break a few rules and get creative with your recipes. Try swapping out flour for bananas and oatmeal to make pancakes. Substitute cooking cream with cashews to make a plate of creamy pasta. Blend up your peanuts to make a sauce that can work for rice or pasta. 

Not sure what to make? Use sites and apps like Yummly, Supercook, and MyFridgeFood to figure out what you can make with the ingredients you have.

View this post on Instagram

Banana Oatmeal Pancakes 🥞

A post shared by FREE Eid Recipes in Bio. (@lazyhalalkitchen) on

3. Use It Again!

Do. Not. Ever. Waste. Food.

It is halal to stay nourished by eating all you have been blessed with. Food waste is also the largest contributor to climate change. Whatever the reason, it is important for all of us to keep our food consumption sustainable.

So you made a huge pot of soup and you’re no longer feeling it? Reheat your soup, add a bowl of water and throw in a cup or two of rice or pasta. You are saving time, money, helping the planet and raking up those blessings. Most importantly, you are staying healthy so you can crush work.

4. Buy Only What You Need

If you’re a foodie like me, the temptation of buying everything from the grocery store or market is real!

Going grocery shopping without a plan is the worst thing you can for your bank account. Make a list and buy only what you need for the next two weeks. This is especially important if you don’t have time to prep your meals. Buying in bulk will overwhelm you, strain your wallet and lead to food wastage.

Think about what you’d like to eat (or remake 😉) and focus on buying the products for that.

5. Prioritize Quality

It is halal to eat in moderation and keep your plate healthy. Staying committed to eating well is easier when you pay attention to what’s going on your plate. When you are busy, find time on your weekend to make a huge bowl of healthy salad that can last for the week.

A halal lifestyle of nourishment is – ⅓ food, ⅓ water, and ⅓ air. No matter how busy you get, make sure you prioritize your health by eating well, drinking lots of water. and getting a good intake of air from exercise.

What tips will you use to stay committed to eating well?


Foodie? Get your eats on in Joburg at #SLAYFestival2020

Struggling with your New Year resolutions? Try this instead.

If someone bet you $5 for every month you keep your resolution this year, the odds are that you’ll lose start losing money by mid-February. If you are already struggling to keep up with your New Year resolutions, you are not alone.

Why most of us suck at keeping resolutions

Studies have shown that New Year’s resolutions have a failure rate of 80%. One reason why we struggle to keep our New Year resolutions is that we see resolutions as short-term goals. So the second we fail to keep them, we throw in the towel.

It’s simply not sustainable for most of us to stay committed to a big goal for a year without losing steam. That’s why it makes sense for organizations to plan out the year in quarters. Milestones make it easier to accomplish big goals.

“Success in life is about project management. Determine deliverables, make milestones, and always pursue the critical path.” ― Ryan Lilly Click To Tweet

Make mantras. Not resolutions.

In the first episode of the new video series, SLA Tips, co-founder Yasmin Belo-Osagie makes a case for starting the new year off with mantras over resolutions.

High achievers like Melinda Gates also opt for mantras over resolutions. Whether your mantras are 1-word, quotes or phrases, you are more likely to achieve success with them compared to resolutions.

What mantras will you make to help you #SLAY2020?


Looking to network and get personalized tips for your career or business from experts? Join the Motherland Mogul Insider program now.

MUST-READ: 6 Things To Start Doing For Yourself In 2020

When you look back on 2019, what comes to your mind? Do you focus on the pains, regrets, and mistakes you made or do you concentrate on the strength you gained and all the blessings that came your way?

Since this is the beginning of a new decade, here’s a positive to-do list for the year ahead. With 2020 now in full swing, keep doing these 6 things for yourself:


1. Embrace your humanness and give yourself more credit

Human is the only real label you’re born with. However, it’s easy to get so focused on what others tell you that you forget how far you’ve come and what you’ve managed.

Give yourself some credit and appreciate all that you are.

2. Make your happiness a priority

Just in case you’ve forgotten, you matter A LOT. Your needs matter too! If you fail to put your needs first or look out for yourself, you hurt yourself more than you can ever imagine.

3. Enter new relationships for the right reasons

Every relationship whether romantic, business or friendship has a purpose. Focus on starting relationships with dependable and honest people – people who reflect the person you are and the person you want to be.

4. Forgive yourself and others

Ever heard, forgiveness is not for the other person but for yourself? Stop rehashing old wounds and reliving the pain of the past, but forgive yourself and let go of the pain.

5. Build up your confidence

It’s never too late to chase after your dreams. Don’t think you’re left behind; start from where you are and work your way up towards where you want to go. Every day and step is necessary.

6. Track how you invest your energy and make productive shifts

You can’t do the same thing and expect change. Be mindful of what you spend your time on and focus on what really matters.


Want to invest in yourself? Join the Motherland Mogul Insider – an 8-week online program to help you grow your network and reach your professional goals.

5 Career Lessons Sho Madjozi Taught Us In 2019

If you have not heard of Sho Madjozi, you must be living under a rock. This year, the 27-year-old proud Tsonga ambassador from Limpopo solidified her spot as an international superstar with hits like John Cena.

While she’s been in the rap scene for barely 3 years, she’s found major success in a short time. This year, she won the Best New International Act category at the BET Awards, launched her first fashion collection in collaboration with Edgards, and got the world taking the #JohnCenaChallenge.


After learning all we could about Sho Madjozi’s career, here are 5 lessons all Motherland Moguls can apply to accelerate their career growth.

1. Use your strengths

Maya (Sho Madjozi’s legal name) has spent years honing and leveraging her writing skills to build a career for herself.

Whether she’s doing screenplays, poetry or rap, she understands her core strength and has used that to explore career paths including journalism, performance poetry and rap.

Develop your strengths and use them to build your career. When you bring something valuable to the table, you set yourself up for accelerated success.

2. Get involved in your community

Sho Madjozi has always used her talents to try to shape or change the community around her.

As a poet and journalist, she discussed racial identity and the effects of colonialism on the modern African. Now as a rapper, she promotes Tsonga culture and inspires young Africans to be proud of their roots.

How does that apply to you when you get to the office in the new year? Plug into the issues of your company, clients, customers and see how your talents can change things. Your involvement keeps you visible and valuable.

3. Collaborate with strategic partners

One major way Sho Madjozi accelerated her career growth this year was through her strategic partnership with Edgars. Through her collaboration with the retail brand, she launched her first clothing line at the same time as her album.

To reach your career goals, it’s always easier and faster to get some help. Seek out strategic partners within your network that will help you reach your business goals. A great start is to find a mentor.

4. Know your worth

In an interview with Africori, Sho Madjozi explains that African artists need to understand that they are very hot in the market right now and need to negotiate their value appropriately.

Understanding the value of your skills and experiences is important to accelerate your career.

"In Business As In Life – You Don't Get What You Deserve, You Get What You Negotiate" – Chester L. Karrass Click To Tweet

5. Bet on yourself

The most important to take away from Sho Madjozi’s hustle this year is to bet on yourself. Sho Madjozi’s success in the past year has been with no label support. She has continuously taken chances and invested in herself.

You must take swings and get out of your comfort zone to grow – volunteer to be team lead on a project, pitch that idea in your head, and start that side hustle!

What lessons will you use to SLAY your career in 2020?


SLAY Festival is coming to Joburg in 2020!

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The Millionaire Housewife’s rules for every side hustler

Whether you are looking to make some extra income or start a business while working, side hustling is no small feat. You must learn to balance your commitments, stay consistent and grow while you’re at it.

Temi Ajibewa, founder of The Millionaire Housewife Academy – an online platform that has helped over 5,000 women start their online businesses, shares her golden rules for side hustle success.


Rule 1: Discover Your Passion

Your passion could be an issue you feel strongly about or something you do effortlessly.

Side hustles based on passion tend to be more sustainable because you are self-motivated to go on even when things get tough.

If you are not sure what your passion is, here are 3 ways to get started:

  1. Look out for things you do well without incentives and recognition.
  2. Ask people who know you what they think you are passionate about.
  3. Consider problems people often ask you to solve because you find them easy to solve.

Rule 2: Turn Your Passion into Profit

Doing what you are passionate about is one thing. Knowing how to make money from your passion is a whole different ball game.

Here are 5 basic steps I teach my clients to monetize their passion.

1. Find the problem your passion solves

Your passion cannot bring you money unless it solves a specific human problem.

People may not pay you to get into heaven, but they will pay you to get out of hell – @temi_ajibewa Click To Tweet

For you to monetize your passion, you have to discover the hell your passion can get people out of. If you cannot find a hell, you might not have a monetizable passion. It is best as a hobby.

2. Find your money tribe

The next step to monetizing your passion is finding people who are willing and able to spend money on solutions to their problems. These people are your money tribe.

If you are not sure how to identify your money tribe, ask yourself this question – If I throw a concert, who will be first in line for tickets?

3. Turn your passion into a skill

To have a passion valued by other people, you must be able to do it competitively well. When this happens, your passion becomes a skill.

You can prune your passion by volunteering, learning through a mentor or taking online classes.

4. Create a product from your passion

Your passion must become a product or service for you to make money from it.

A great way to turn your passion into a product is by teaching people what you know for a fee. When I started to monetize The Millionaire Housewife Academy, I created e-books, DVDs and online classes to teach people what I knew about starting and growing an online business.

I always recommend starting off with digital products because they are easier to maintain and become lifelong assets people all over the world can buy.

People pay for products and services, not passions.

5. Promote your hustle

You must shamelessly promote your passion if you want to make money from it. 

You can’t afford to be shy if you want your passion to be more than a hobby. If you are nervous, start off by promoting your hustle to people in your network.


Price is only an issue where value is in dispute. Once people realize the value they’re getting from you, paying you becomes non-negotiable. It all starts with finding and monetizing your passion.

Learn more about how to start a successful online side hustle at The Millionaire Housewife Academy.