The Promoters for The Dark and Lovely x SLA Beauty Accelerator (“the Programme”) are Devorent Nigeria Limited (“She Leads Africa “) and L’Oreal South Africa (Proprietary) Limited  (“Dark and Lovely Africa”)  (collectively, “the organisers”).

1.The 2017 Dark and Lovely x SLA Beauty Accelerator (the “Programme”) begins on 1 October 2017 and ends on 15 December 2017 (“Programme Period”).

2.1 The Programme consists of 3 (three) phases, namely:

2.1.1 The Application Phase: 12 August – 1 September 2017;

2.1.2 The Judging Phase: 2 September 2017 – 15 September 2017

2.1.3 The Programme Phase: 1 October 20 – 8 December 2017

3.By participating, all participants agree to be bound by these Terms and Conditions and the decisions of the Judges and/or Organisers, shall be binding and final on all matters relating to this Programme.



4.1 Employees, board and committee members of the Organisers, their respective affiliates in respect of the Programme, their parent companies and subsidiaries, agents, distributors, sales representatives, advertising and promotion agencies and the immediate family members and/or those living in the same household of each of the foregoing are not eligible to be nominated for the Programme.

4.2 Participants who wish to enter the Programme (“Participants”) must be residents of Nigeria, Ghana, Kenya, Ivory Coast or South Africa who are in possession of a valid identity document. Businesses must have at least one woman aged 18-35 as a shareholder or owner, have been in operation for less than 3 years and have received no more than $50,000 in total investment.

4.2.1 must visit

4.2.2 complete, accept the terms and conditions and submit the application form at the abovementioned website by no later than 11.59pm WAT on 1 September 2017 (the Closing Date). Entries received after the Closing Date will not be counted.  This also includes submission of the business’ pitch deck.

4.2.3 Applicants may apply for themselves or apply for someone else, provided that the Applicant has obtained valid consent from the Participant;

4.2.4 One entry per person. Bulk, automatically generated or third party entries are void.

4.2.5 Participants who are selected as Finalists must be able to supply up to three (3) references who can be contacted to verify the scope and extent of the Participant’s activities. References should be persons familiar with the business activities for

which the application is made and should not include the Participant, or any person related to the Participant i.e. family members.

4.2.6 Potential nominees are subject to verification of eligibility and identity, which may include a background check and completion of any documentation required by the Sponsor to complete such background check, the results of which must be completely satisfactory as determined by Sponsor in its sole discretion.

4.2.7 Entries which are unclear, incomplete, and illegible or contain errors will be declared invalid.



5.1 The selection will take place in two phases, namely She Leads Africa will narrow down the applications, then together with Dark and Lovely will select the top five. The 4 judges participating are:

  • Nneka Keshi (Dark and Lovely) – Director of Digital Marketing, Africa at L’Oreal
  • Afua Osei (She Leads Africa) – Co-Founder and Chief Executive Officer of She Leads Africa
  • Caitlin Craig (She Leads Africa) – Head of Community at She Leads Africa
  • Rumbi Tendaupenyu (She Leads Africa) – Accelerator Programme Manager

The judging will based on objective judging criteria listed below

  • 5.1.1 Solution (20%): Is the company’s product solving a major problem or pain point for the customer? How well does the solution address the problem? Assessment of the proof of concept and product/market fit.
  • 5.1.2 Team (20%): Assessing the team’s competencies, is this the best team to solve the problem the business is attempting to be the solution for.
  • 5.1.3 Traction (15%): Is there proof of existing customers and revenue generated to date
  • 5.1.4 Scalability (15%): Does the business demonstrate a significant capacity for future growth
  • 5.1.5 Market size (10%): Is there a large addressable market for the company’s product
  • 5.1.6 Clear growth strategy (10%): Feasibility of the milestones identified by the company for the next 6 months
  • 5.1.7 Unique Value (10%): The company’s product’s edge over other similar products

5.2 The organisers will contact the Selected Participants via e-mail by 11 September 2017. Should the selected participant not be contactable by the organisers after three attempts and by 12h00 WAT on 13 September 2017, The Selected Participants shall forfeit the program and the organisers will be entitled to select a different Participant on the same conditions, except that the organisers will make only one attempt to contact each further name selected until Selected Participants are confirmed.

5.3 Selection decisions will be communicated first via e-mail and then publically on the She Leads Africa and Dark and Lovely Africa pages by 20 September 2017

5.4 All decisions of the Organisers regarding the Programme are final and binding on all Participants and selection of all Winners is within the sole discretion of the Sponsor

5.5 If selected, Participants are required to participate and fully attend every part of the programme, this includes but is not limited to; the week long boot camp in Johannesburg, weekly check-in calls, bi-weekly mentorship calls, completion of tasks given by the Organisers, final pitch week and Demo Day in Johannesburg.

5.6 Should the entrant be selected to participate in the program, she undertakes to expeditiously provide to the organisers such information as may be required in order to establish her identity and eligibility to enter the competition, and to facilitate the coordinating of the prize. If the selected participant does not comple within the timeframe, the Organisers hold the right to remove said participant from the programme.

5.7 The Selected Participants agree to keep all details they acquire during this Competition private and confidential until such time as the Organisers advise that they may disclose any such details.

5.8 Each entrant agrees and consents that the Organisers may run any background checks it deems necessary in relation to the Competition.

5.9 Selection for the programme  is non-transferable and there are no cash alternatives to the programme in whole or in part.


6.1 Acceptance of application constitutes the Participant’s’ consent to

give the Organisers and its affiliates a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such applications, which includes but is not limited to the Participants images, videos, voice recordings, personal information submitted , the Participants application in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes.

6.2 If requested, the Participant will sign any documentation that may be required by the Organisers in respect of the Programme.

6.3 The Organizer will not be responsible for lost, late, stolen, damaged, incomplete, invalid, unintelligible, garbled, delayed or misdirected applications; all of which will be void.


7.1 The Programme is a 10 week accelerator programme led by the She Leads Africa and Dark and Lovely team. Participants will spend 10 weeks with support to help grow and scale their businesses. The top three of participants will receive a $5000, $3000, and $1000 cash prize respectively.

7.2 Each Selected Participant must be available to travel to Johannesburg, South Africa during the following dates:

  • 7.2.1 The Business Bootcamp week from 1 October – 31 October 2017, and
  • 7.2.2. The Pitch Week and Demo Day from 1 December – 15 December 2017.

7.3 Each Selected Participant must be available at the decided weekly check-in times between 1 October – 15 December 2017. Weekly times will be agreed upon once the program commences.

7.4 Each Selected Participant consents and agrees that they will, if requested by the Organisers, make themselves exclusively available for any publicity and promotion at venues, dates and times designated by the Organisers.

7.5 Neither the Organisers nor any other person or party associated with the Competition shall be liable for any loss or damage whatsoever suffered (including, but not limited to, direct, indirect and/or consequential loss) or personal injury suffered or sustained in connection with either participation in the Programme or with any Prize or any part of it.


8.1 The Organisers reserve the right at any time to cancel, modify or supersede the Programme (including altering prizes) if, in our sole discretion, a competition is not capable of being conducted as specified. The Organisers reserve the right to substitute a prize of equal value in the event that circumstances beyond their control make this unavoidable.

8.2 The 1st (first), 2nd (second) and 3rd (third) place Winners will each receive a $5000, $3000, and $1000 cash prize respectively in the Winner’s name to their accredited business (“the award recipient”).

8.3 The final selection of the recipient of the award shall be the Organizer’s’ sole discretion.

8.4 The Award shall not be used to satisfy a binding pledge or other legal obligation of the Participants or any third party.

8.5 The Organizers’ shall provide the following for the Selected Participants:

  • 8.5.1 For those residing outside Johannesburg, a round trip economy class airfare to and from major airport nearest the Selected Participants city of residence to the most convenient Johannesburg, South Africa airport (if Selected Participant’s city of residence is within 250km of the ceremony location, alternate transportation may be provided); and
  • 8.5.2 standard hotel accommodations, which is one room double occupancy in city where program will be held.
  • 8.5.3 ground transportation, 3 pre-planned meals per day will be provided.

8.6 Miscellaneous expenses (internet access and phone calls) and all other costs and expenses not mentioned above are the sole responsibility of the Participants.

8.7 Without in any way limiting the foregoing, all taxes on the award, if any, are the sole responsibility of Winners.

8.8 Organisers recommend that the Participants consult a tax advisor regarding any tax consequences relating to acceptance of the award. The award donation is not transferable.


9.1 The Organiser is not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled submissions or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Programme, including, without limitation, errors or difficulties which may occur in connection with the administration of the Programme, the processing or judging of submissions, the announcement of the award donation(s).

9.2 The Organiser will not be held responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Program.

9.3 The Organiser is not responsible for injury or damage to any person’s computer related to or resulting from participating in this Programme or downloading materials from or use of the supplied content.

9.4 Persons who tamper with or abuse any aspect of the Programme or content, who act in an disruptive manner or who are in violation of these Terms and Conditions, as solely determined by Organizer, will be disqualified and all associated submissions will be void.

9.5 Should any portion of the Programme be, in Organisers’ sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Organisers, corrupt or impair the administration, security, fairness or proper play, or entry of submissions, the Organisers reserves the right at its sole discretion to suspend, modify or terminate the Programme and, if terminated, at its discretion, select the potential participants from all eligible, non-suspect submissions received prior to action taken using the judging procedure outlined above.



The Programme shall be governed by the laws of the Republic of South Africa. The Nominee consents to the jurisdiction of the South Gauteng High Court.


By participating, each participant agrees:

11.1 to release, discharge and hold harmless THE Organisers, its respective parent, affiliates, subsidiaries, and advertising and Programme agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from participant’s participation in the Programme or any Programme related activity or the acceptance, possession, use or misuse of the award donation (including any travel or activity related thereto);

11.3 The Organisers reserves the right to modify and/or edit any nomination copy for the purpose of press releases and for feature stories in publications and online.

11.4 By participating in the Programme, selected participants acknowledge and agree that publication of a nomination or story on or website or in any other media during the submission period in no way indicates that a nomination has been selected to receive an award.

11.5 The Participant, and Winner may be required to sign and return an Affidavit of Eligibility, Liability, and where legally permissible, Publicity Release. Nominee may be disqualified (at the absolute discretion of Organiser) if any such documentation is not received within the time period requested in correspondence from the Organiser. The award may be forfeited and an alternate Winner selected, if a notification letter is returned as undeliverable or potential Winner cannot be contacted.

11.6 In the event that a selected Winner declines to accept the award and the Organiser is unable to get a hold of the Participant or Winner, an alternate Winner may be selected.

11.7 Organiser reserves the right to award fewer than three (3) Winner Awards, if the nominations received are not of acceptable quality.

11.8 By submitting a completed nomination form, Participant represents and warrants to the Organiser that:

(1) any photographs submitted depict the Participant’s project only;

(2) Submission is Participant’s original work;

(3) No application materials infringe upon or violate, nor will they infringe upon or violate, the rights of any third party. If application materials include likenesses of third parties or contain elements not owned by the participant (such as, but not limited to, company or team logos), Participant must provide legal releases for such use in a form satisfactory to the judges and the Organiser, or the affected application will be disqualified.

11.9 Organiser reserves the right to disqualify any applicants containing photograph and/or images of third parties or any third party materials.

11.10 By accepting the title of Participant and/or Winner and the award, the Winners agree to the following including but not limited to:

  1. articles to be featured on the website and/or and other medias and platforms
  2. reporting metrics back to Sponsor showing impact of award, best practices and poll questions that may be featured on the website and social media postings supporting the program and helping with the next year’s call for nominations.

11.11 All queries in connection with the Programme should be directed to the Organisers info e-mail


No more articles