ABIGAIL NAA TAGOE: In 2019, I must be among the top 5 most sought-after makeup artists in Ghana!

Abigail Naa Lamiokor Tagoe is a 23-year-old beauty entrepreneur from Ghana. She developed an interest in all things beauty, during her undergraduate studies at the University of Ghana, Legon.

She is the founder of Finesse By Maanaa, a beauty community which features a team of professional makeup artists and hairstylists. Her mission is to empower women through beauty and leave her clients feeling the best version of themselves.

Abigail Tagoe is one of the top 5 finalists of the SLA x Dark and Lovely Beauty Accelerator program where she recently went through a high-intensity residency week with the SLA team at the LO’real HQ in Johannesburg, South Africa.

In this article, she talks about her takeaways from the SLA x Dark and Lovely Beauty Accelerator residency week.  


The world is not looking for mediocre people. To be a driving force, you have to be exceptional - Lessons from the SLA x Dark and Lovely Beauty Accelerator Click To Tweet

How did you hear about the SLA x Dark and Lovely Accelerator program?

I saw a sponsored post on Instagram about the program and immediately knew that it was what I had been looking for.

However, I was a bit hesitant to sign up after reading the rules, as I had never created a pitch deck before. But I went ahead with it and was so grateful to have been contacted.

How would you describe your overall experience?

Putting my experience in very few words, I would say it has been the most challenging mountain I’ve had to climb in my entire life.

My whole thinking process was disrupted, I mean in the space of a week I’ve had to think outside the box. I’d say I have certainly been driven out of my comfort zone.

Meeting all the important people who are the driving force of the beauty and digital marketing industry was a highlight for me. The information I received was priceless!

What are your 5 key tips for submitting a winning application

  • Be clear about what problem your business is solving
  • Hone in on your strongest asset
  • State some factual evidence using numbers!
  • Be transparent
  • Keep it short, but convincing.

 

Tell us the most important thing the SLA Accelerator residency has taught you.

The SLA Accelerator has raised the bar for me. This program has urged me to press on until I reach my goal. I’ve also learned that the world is not looking for mediocre people. In order to be a driving force, you have to be exceptional.

Now I know that In 2019, I must be among the top 5 most sought-after makeup artist in Ghana!

 

How do you get your glow up?

My glow up must definitely be from God honestly. It’s too bright, I don’t see how anything else could have done it.


 Interested in contributing for She Leads Africa? Click here.

Dark and Lovely Beauty Accelerator – Terms and Conditions

1. The Promoters for The Dark and Lovely x SLA Beauty Accelerator (“the Program”) are Devorent Nigeria Limited (“She Leads Africa “) and L’Oreal South Africa (Proprietary) Limited  (“Dark and Lovely Africa”) (collectively, “the organisers”).

2. The 2018 Dark and Lovely x SLA Beauty Accelerator (the“Program”) begins on 31 August 2018 and ends on 8 December 2018 (“Program Period”).

2.1 The Program consists of 3 (three) phases, namely:

2.1.1 The Application Phase: 31  August 2018 – 21 September 2018;

2.1.2 The Judging Phase: 24 September 2018 – 25 September 2018

2.1.3 The Program Phase: 1 October 2018 – 8 December 2018

3. By participating, all participants agree to be bound by these Terms and Conditions and the decisions of the Judges and/or Organisers, shall be binding and final on all matters relating to this Program.

 

NOMINATION PHASE

4. ELIGIBILITY:

4.1 Employees, board and committee members of the Organisers, their respective affiliates in respect of the Program, their parent companies and subsidiaries, agents, distributors, sales representatives, advertising and promotion agencies and the immediate family members and/or those living in the same household of each of the foregoing are not eligible to be nominated for the Program.

4.2 Participants who wish to enter the Program (“Participants”) must be residents of Ghana, Kenya, Nigeria or South Africa who are in possession of a valid identity document. Businesses must have at least one woman aged 18-35 as a shareholder or owner, have been in operation for less than 3 years and have received no more than $50,000 in total investment;

4.2.1 must submit their application at www.sheleadsafrica.org/beauty;

4.2.2 complete, accept the terms and conditions and submit the application form at the abovementioned website by no later than 11.59pm WAT on 14 September 2018 (the Closing Date). Entries received after the Closing Date will not be counted.  This also includes submission of the business’ pitch deck.

4.2.3 Applicants may apply for themselves or apply for someone else, provided that the Applicant has obtained valid consent from the Participant;

4.2.4 One entry per person. Bulk, automatically generated or third party entries are void.

4.2.5 Participants who are selected as Finalists must be able to supply up to three (3) references who can be contacted to verify the scope and extent of the Participant’s activities. References should be persons familiar with the business activities for which the application is made and should not include the Participant, or any person related to the Participant i.e. family members.

4.2.6 Potential nominees are subject to verification of eligibility and identity, which may include a background check and completion of any documentation required by the Sponsor to complete such background check, the results of which must be completely satisfactory as determined by Sponsor in its sole discretion.

4.2.7 Entries which are unclear, incomplete, and illegible or contain errors will be declared invalid.

 

SELECTION PROCESS

5. SELECTION OF FINALISTS:

5.1 The selection will take place in two phases, namely She Leads Africa will narrow down the applications to the top 20 and then together with Dark and Lovely the top five will be selected. The judging will based on objective judging criteria listed below

5.1.1 Solution (20%): Is the company’s product solving a major problem or pain point for the customer? How well does the solution address the problem? Assessment of the proof of concept and product/market fit.

5.1.2 Team (20%): Assessing the team’s competencies, is this the best team to solve the problem the business is attempting to be the solution for.

5.1.3 Traction (15%): Is there proof of existing customers and revenue generated to date

5.1.4 Scalability (15%): Does the business demonstrate a significant capacity for future growth

5.1.5 Market size (10%): Is there a large addressable market for the company’s product?

5.1.6 Clear growth strategy (10%): Feasibility of the milestones identified by the company for the next 6 months

5.1.7 Unique Value (10%): The company’s product’s edge over other similar products

5.2 The organisers will contact the Selected Participants via e-mail by 20 September 2018. Should the selected participant not be contactable by the organisers after three attempts and by 12h00 WAT on 22 September 2018, the Selected Participants shall forfeit the program and the organisers will be entitled to select a different Selected Participant on the same conditions, except that the organisers will make only one attempt to contact each further name selected until Selected Participants are confirmed.

5. 3 Selection decisions will be communicated via e-mail by 01 October 2018.

5.4 All decisions of the Organisers regarding the Program are final and binding on all Participants and selection of all Winners is within the sole discretion of the Sponsor

5.5 If selected, Participants are required to participate and fully attend every part of the program, this includes but is not limited to; the week long boot camp in Johannesburg, weekly check-in calls, bi-weekly mentorship calls, completion of tasks given by the Organisers, final pitch week and Demo Day.

5.6 Should the entrant be selected to participate in the program, she undertakes to expeditiously provide to the organisers such information as may be required in order to establish her identity and eligibility to enter the competition, and to facilitate the coordinating of the prize.

5.7 The Selected Participants agree to keep all details they acquire during this Competition private and confidential until such time as the Organisers advise that they may disclose any such details.

5.8 Each entrant agrees and consents that the Organisers may run any background checks it deems necessary in relation to the Competition.

5.9 Selection for the program  is non-transferable and there are no cash alternatives to the program in whole or in part.

6. OWNERSHIP OF SUBMISSIONS:

6.1 Acceptance of application constitutes the Participant’s’ consent to give the Organisers and its affiliates a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such applications, which includes but is not limited to the Participants images, videos, voice recordings, personal information submitted , the Participants application in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes.

6.2 If requested, the Participant will sign any documentation that may be required by the Organisers in respect of the Program.

6.3 The Organizer will not be responsible for lost, late, stolen,damaged, incomplete, invalid, unintelligible, garbled, delayed or misdirected applications; all of which will be void.

 

7. THE PROGRAM

7.1 The Program is a 10 week accelerator program led by the She Leads Africa and Dark and Lovely team. Participants will spend 10 weeks with support to help grow and scale their businesses. The top three of participants will receive a $5000, $3000, and $1000 cash prize respectively.

7.2 Each Selected Participant must be available to travel to Johannesburg, South Africa or Nairobi, Kenya during the following dates:

7.2.1 The Business Bootcamp week from 1 October – 5 October 2018, and

7.2.2. The Pitch Week and Demo Day from  3 December – 8 December 2018.

7.2.3. Participants who require a visa for travel will be provided with an official visa invitation letter and will be reimbursed for their expenses upon submission of proper documentation.

7.3 Each Selected Participant must be available at the decided weekly check-in times between 8 October – 30 November 2018. Weekly times will be agreed upon once the program commences.

7.4 Each Selected Participant consents and agrees that they will, if requested by the Organisers, make themselves exclusively available for any publicity and promotion at venues, dates and times designated by the Organisers.

7.5 Neither the Organisers nor any other person or party associated with the Competition shall be liable for any loss or damage whatsoever suffered (including, but not limited to, direct, indirect and/or consequential loss) or personal injury suffered or sustained in connection with either participation in the Program or with any Prize or any part of it.

 

8. AWARDS

8.1 The Organisers reserve the right at any time to cancel, modify or supersede the Program (including altering prizes) if, in our sole discretion, a competition is not capable of being conducted as specified. The Organisers reserve the right to substitute a prize of equal value in the event that circumstances beyond their control make this unavoidable.

8.2 The 1st (first), 2nd (second) and 3rd (third) place Winners will each receive a $5000, $3000, and $1000 cash prize respectively in the Winner’s name to their accredited business (“the award recipient”).

8.3 The final selection of the recipient of the award shall be the Organizer’s’ sole discretion.

8.4 The Award shall not be used to satisfy a binding pledge or other legal obligation of the Honorees or any third party.

8.5 The Organizers’ shall provide the following for the Selected Participants:

8.5.1 For those residing outside of the host city, a round trip economy class airfare to and from major airport nearest the Selected Participants city of residence to the most convenient airport (if Selected Participant’s city of residence is within 250km of the ceremony location, alternate transportation may be provided); and

8.5.2 standard hotel accommodations, which is one room double occupancy in city where program will be held.

8.5.3 ground transportation, 2 pre-planned meals per day will be provided.

8.6 Miscellaneous expenses (internet access and phone calls) and all other costs and expenses not mentioned above are the sole responsibility of the Honorees.

8.7 Without in any way limiting the foregoing, all taxes on the award, if any, are the sole responsibility of Winners.

8.8 Organisers recommend that the Honorees consult a tax advisor regarding any tax consequences relating to acceptance of the award. The award donation is not transferable.

 

9. MISCELLANEOUS:

9.1 The Organiser is not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled submissions or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled,

scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Program, including, without limitation, errors or difficulties which may occur in connection with the administration of the

Program, the processing or judging of submissions, the

announcement of the award donation(s).

9.2 The Organiser will not be held responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Program.

9.3 The Organiser is not responsible for injury or damage to any person’s computer related to or resulting from participating in this Program or downloading materials from or use of the supplied content.

9.4 Persons who tamper with or abuse any aspect of the Program or content, who act in an disruptive manner or who are in violation of these Terms and Conditions, as solely determined by Organizer, will be disqualified and all associated submissions will be void.

9.5 Should any portion of the Program be in the Organisers’ sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Organisers, corrupt or impair the administration, security, fairness or proper play, or entry of submissions, the Organisers reserves the right at its sole discretion to suspend, modify or terminate the Program and, if terminated, at its discretion, select the potential participants from all eligible, non-suspect submissions received prior to action taken using the judging procedure outlined above.

 

CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE CONTENT OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROGRAM MAY BE IN VIOLATION OF APPLICABLE LEGISLATIONS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEY’S FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

 

10. JURISDICTION:

The Program shall be governed by the laws of the Republic of South Africa. The Nominee consents to the jurisdiction of the South Gauteng High Court.

 

11 INDEMNITIES:

By participating, each participant agrees:

11.1 to release, discharge and hold harmless THE Organisers, its respective parent, affiliates, subsidiaries, and advertising and Program agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from participant’s participation in the Program or any Program related activity or the acceptance, possession, use or misuse of the award donation (including any travel or activity related thereto);

11.3 The Organisers reserves the right to modify and/or edit any nomination copy for the purpose of press releases and for feature stories in publications and online.

11.4 By participating in the Program, selected participants acknowledge and agree that publication of a nomination or story on www.sheleadsafrica.org or www.darkandlovely.co.za website or in any other media during the submission period in no way indicates that a nomination has been selected to receive an award.

11.5 The Participant, and Winner may be required to sign and return an Affidavit of Eligibility, Liability, and where legally permissible, Publicity Release. Nominee may be disqualified (at the absolute discretion of Organiser) if any such documentation is not received within the time period requested in correspondence from the Organiser. The award may be forfeited and an alternate Winner selected, if a notification letter is returned as undeliverable or potential Winner cannot be contacted.

11.6 In the event that a selected Winner declines to accept the award and the Organiser is unable to get a hold of the Participant or Winner, an alternate Winner may be selected.

11.7 Organiser reserves the right to award fewer than three (3) Winner Awards, if the nominations received are not of acceptable quality.

11.8 By submitting a completed nomination form, Participant represents and warrants to the Organiser that:

(1) any photographs submitted depict the Participant’s project only;

(2) Submission is Participant’s original work;

(3) No application materials infringe upon or violate, nor will they infringe upon or violate, the rights of any third party. If application materials include likenesses of third parties or contain elements not owned by the participant (such as, but not limited

to, company or team logos), Participant must provide legal releases for such use in a

form satisfactory to the judges and the Organiser, or the affected application will be disqualified.

11.9 Organiser reserves the right to disqualify any applicants containing photograph and/or images of third parties or any third party materials.

11.10 By accepting the title of Participant and/or Winner and the award, the Winners agree to the following including but not limited to:

  1. articles to be featured on the website and/or and other medias and platforms

  2. reporting metrics back to Sponsor showing impact of award, best practices and poll questions that may be featured on the website and social media postings supporting the program and helping with the next year’s call for nominations.

 

12.      PROTECTION OF PERSONAL INFORMATION

12.1        “Personal Information” is defined in section 1 of the Protection of Personal Information Act No. 4 of 2013 (“POPI”).

The Sponsor will collect, store and use Personal Information of the Participant, as provided by the Participant in the application form for the purposes of the Program.

12.2        Consent

12.2.1 By participating in the Program , you consent to:

12.2.2 The collection, collation, processing, and use of your Personal Information which may include but is not limited to full name, physical address, cellular and/or telephone numbers, email address, age and gender.

12.2.3 The possible transfer of the Participant’s Personal Information to the following countries outside of South Africa: Ghana, Kenya and Nigeria.

12.2.4 The disclosure of the Participant’s Personal Information to the following entities that are related to the Sponsor: Dark and Lovely – L’Oreal and She Leads Africa.

12.2.5 That the Participant’s Personal Information may be retained by the Sponsor for a period of two years, subject to your rights to have the Personal Information removed.

12.2.5 Receiving promotional and/or marketing material and information in any form, which the Participant can opt out of at any time.

12.3 All queries in connection with the Program should be directed to the Organisers info email samira@sheleadsafrica.org

Presence and Poise Web Series in collaboration with Dark and Lovely Africa

Have you ever wished that you had a fairy godmother that would come and bless your life with glitter, money and Versace?

giphy

In the hyper competitive business world, we often only have 3-5 seconds to make a great first impression. Even if we don’t want it to be the case, the way we present ourselves can have a major impact on whether or not we get that job interview, business deal or media opportunity.

Our mothers have blocked us from casting any spells (AMEN) but we have been able to pull together an amazing collaboration to help you upgrade your style, confidence and business in one quick swoop!

Whitney HoustonWe’re proud to introduce Presence and Poise, an exciting new makeover series to help improve the business skills and confidence of up and coming women in our community. In collaboration with global beauty giant Dark and Lovely in Africa, Presence and Poise will identify five women who are working hard to build a business but need coaching and support to get to that next level.

Presence and PoiseSelected participants will win a complimentary trip to Johannesburg, South Africa, business coaching from a seasoned expert and a beauty and style makeover by Dark and Lovely Haircare Experts. After the makeover they will also be introduced to potential business partners, mentors or investors who can help support their business moving forward.

To be considered for a makeover, follow these simple steps:

  1. Upload a video onto Instagram on why you deserve a business makeover and use the hashtag #PresencexPoise
  2. Include your City and Country in your caption
  3. Follow @DarkandLovelyAfrica and @SheLeadsAfrica

Applications close on 14 April 2017 at 11:59pm WAT.

After your makeover, you’ll be walking into your next meeting like this.

Presence and Poise


Terms and Conditions

INTRODUCTION:

The Presence and Poise Makeover Web Series will provide young women with a business makeover including a new hairstyle, outfit and coaching to get their business to the next level. The goal of the show is to encourage young women to overcome obstacles and achieve their goals.

The Promoters for The Presence and Poise Makeover Web Series (“the competition”) are Devorent Nigeria Limited (“She Leads Africa “) and L’Oreal South Africa (Proprietary) Limited  (“Dark and Lovely Africa”)  (collectively, “the organisers”).

APPLICATION PROCESS:

Open to Nigeria, Ghana, Kenya, Ivory Coast and South Africa residents aged 18 or over only, who are in possession of a valid identity document except employees and directors of She Leads Africa & Dark and Lovely Africa, and their associated, affiliated or subsidiary companies, their families, partners, agents or any other person(s) connected with the competition, including third party promotional partners.

Competition opens at 12:00am WAT on 29 March and closes at 11.59pm WAT on 14 April 2017 (the Closing Date). Entries received after the Closing Date will not be counted.

One entry per person. Bulk, automatically generated or third party entries are void.

Each entrant must make a 60-second entry video uploaded on Instagram where they give a brief personal introduction and explain why they deserve to win the makeover. Each entrant must follow Dark and Lovely Africa on Instagram and use the hashtag #PresencexPoise for their submission to be valid.

The Organisers reserve the right to publish entries (including parts of entries) other than the winning entry and publication does not necessarily mean the entrant has won a prize. Entrants will retain copyright in their submitted entries, however, by entering, all entrants give consent and provide the Organisers a worldwide royalty-free perpetual licence to edit, publish and use each entry in any and all media (including print and online) for publicity and news purposes. The Organisers reserve the right to publish entries (including parts of entries) although publication does not necessarily mean the entrant has won a prize. Applicants can opt out to this consent at any time by contacting the Organisers via written request at info@sheleadsafrica.org.

Up to five Selected Participants will be selected by the Organisers at its complete discretion based on the uniqueness of the entry, need for the makeover and the business. Selection decisions will be communicated publicly via Instagram on the She Leads Africa and Dark and Lovely Africa pages by 5 May 2017 The Organisers reserves the right not to select any Participants if there are insufficient entries or if the quality of the entries is poor. The Organisers selection decision is final and no correspondence will be entered into.

By entering, all eligible entrants agree to abide by each and all these terms and conditions. Misrepresentative or fraudulent entries will invalidate an entry. Where a competition involves a voting process:  offering or receiving any incentive for voting is not permitted and will invalidate the vote, and may disqualify the recipient of the vote. The Organisers reserve the right, with or without cause, to exclude entrants and withhold prizes for violating any of these terms and conditions. The Organisers reserve the right to amend these terms and conditions. Any amendments will be published on the Organiser’s website (the Website).

THE PRIZE

The Prize is a trip to Johannesburg, South Africa, a new hairstyle, a makeup session, a wardrobe styling session and a business mentorship session. Those outside of Johannesburg, South Africa will receive assistance with their visa application, an economy class round trip ticket, transportation within Johannesburg and feeding. Selected Participants within Johannesburg will receive complimentary transport from their homes to the filming location.

The prize is non-transferable and there are no cash alternatives to the prize in whole or in part.

Each Selected Participant must be available to travel to Johannesburg, South Africa for the makeover and video shoot between May 1 – May 30 2017. Each Selected Participant must have a valid passport.

Each Selected Participant consents and agrees that they will, if requested by the Organisers, make themselves exclusively available for any publicity and promotion at venues, dates and times designated by the Organisers.

The organisers will contact the Selected Participants telephonically by 28 April 2017 via the Instagram handle they have applied with. Should the winner not be contactable by the organisers after three attempts and by 12h00 WAT on Friday, 5 May 2017, the Selected Participants shall forfeit the prize and the organisers will be entitled to select a different Selected Participant on the same conditions, except that the organisers will make only one attempt to contact each further name selected until Selected Participants are confirmed.

Should the entrant win the prize,she/he undertakes to expeditiously provide to the organisers such information as may be required in order to establish her identity and eligibility to enter the competition, and to facilitate the coordinating of the prize.

The Selected Participants agree to keep all details they acquire during this Competition private and confidential until such time as the Organisers advise that they may disclose any such details.

Neither the Organisers nor any other person or party associated with the Competition shall be liable for any loss or damage whatsoever suffered (including, but not limited to, direct, indirect and/or consequential loss) or personal injury suffered or sustained in connection with either participation in the Competition or with any Prize or any part of it.

Each entrant agrees and consents that the Organisers may run any background checks it deems necessary in relation to the Competition.

The Organisers reserve the right at any time to cancel, modify or supersede the competition (including altering prizes) if, in our sole discretion, a competition is not capable of being conducted as specified. The Organisers reserve the right to substitute a prize of equal value in the event that circumstances beyond their control make this unavoidable.