Elsie Mutsaka is an up and coming PR dynamo, social media marketer and blogger from Zimbabwe based in Port Elizabeth, South Africa. Her accessible fashion aesthetic is inspiring women from all walks of life to be confident in their style.
After discovering her personal style, Elsie started getting questions about her outfits and where she gets pieces. That encouraged her to start blogging and share her style with a wider range of people.
SLA contributor Anelisa Nokoyo had a chat with Elzie to find out what inspired her quirky fashion blog, and what she has in store for the future.
When did you start blogging?
Initially, I started blogging last year, April 2016 under the name differentlyconfident. Then this year I changed my domain name to my full name. I realised that my brand and I are one and so my blog should be the same.
What would you like to achieve with your blog?
I have always wanted to share my style with people and through this blog, I manage to do just that. Most importantly I wanted to bring about the idea that style is not about the price tag or label, and that you can look perfectly chic while still living within your means.
Growing up I had times when I was not as confident about how I looked, but as I grew older I became comfortable in my skin, looks, and style. That’s the exact same message that I would like the people that read my site to get each time they read my posts.
It’s basically a site for any type of woman to visit and get outfit inspiration, love the skin they’re in and know that they can create their own unique style. Also, while people shy away from thrifting, I find that it’s one of my favourite things to do with my sister each holiday, as you get stuff that nobody else has.
So I always mention where I get my clothes for each blog post and I’m not embarrassed that I shopped a SALE or that I thrifted. Ultimately, I intend on building a brand that inspires and speaks to women who fully know and understand themselves or who at least aspire to.
What do you enjoy most about blogging, and what are some of the challenges?
I really enjoy putting outfits together and reading comments from people who read the posts. Most of the time I really appreciate it when people give their honest opinion and usually, my family and friends do the most.
I think one of the challenges is when the writer’s block strikes. Sometimes you really have good photography but you are just not satisfied with your writing, but when I eventually get it together it’s amazing because I get to think out loud.
What are some of the wardrobe essentials that you think each woman should have?
Well, personally I believe everyone should have a really good quality blazer, a good pair of denim jeans, black pair of heels, very good quality handbag and at least one vintage or pop of colour item.
I could go on and on, but those are my faves, just that I own more than one of each. Whenever I am asked to, I style people or help them create their dream wardrobe so the essentials differ sometimes depending on your style.
Besides fashion, what else do you write about?
Besides fashion sometimes I write about things that matter to me like issues that women face, but I do this as a contributor for other platforms. Other times on my blog I share about my beauty routines which are quite simple.
What are some of the lessons you’ve learnt since delving into the world of blogging?
I have learnt that you must do what sets your heart on fire, sometimes trends in the blogging sphere are awesome but they are not always your thing. It’s okay to do what you feel comfortable in.
Also, there are so many bloggers out there and everyone has a niche and something unique they bring to the table, so it’s good to celebrate others. I enjoy commenting on other people’s blogs. It does not take anything away from me when their work and skill grows, and if you appreciate other people’s work oftentimes the favour is returned.If you appreciate other people’s work oftentimes the favour is returned Click To Tweet
What else do you do besides blogging and how do you blend the two occupations together?
So, besides this blog, I do public relations, which means I spend my days working as a social media marketer for an online store and managing other platforms for clients. Because the social media thing is my 9-5, I usually blog in the evenings and do shoots on Saturday mornings.
It’s all about organising your very little time well. The two also blend well because it’s all use of the digital media, so sometimes I reply to comments on the job.
bcct You need to use what you have and what’s around you
Give us your top three tips that you’d give to anyone who wants to start blogging…
Once you figure that you want to blog GO FOR IT! I mean just do it. Secondly, just trust the process and even if like 3 people read your blog that’s okay, it takes time to grow an audience. When I first started blogging a close friend of mine offered to take pictures of me, she had no camera experience whatsoever but as my blogging got better, her photography did as well and because she believed in me so much I gained confidence.
What I am trying to say is you need to use what you have and what’s around you. I did not have a professional photographer but I had a friend and that helped me grow, and here I am.
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Catch Elsie on her blog, elsiemutsaka.com to get some on-point fashion tips and lifestyle news.