With the growth of social media and in Africa, everyone, even businesses are blogging. Yet, there’s an ongoing debate on whether a blog is really necessary for business especially among those who feel they don’t have the time or money to start blogging and maintain it. Trust me, there are many legit reasons to blog. Blogging is really cool once you look past the work that goes into it. Even when you have little time, it’s possible to make it work. Here’s why.

Control your content

As a business, you want to have direct influence over how consumers perceive your brand. Blogs allow you to determine what people know and think about you and your hustle. They also allow for interactive conversation when customers leave comments and receive your responses directly. Being constantly aware of consumer’s perceptions allows you to develop content that speaks to their needs. This way, you always have the opportunity for customization and continued relevance in your market.

Cool terms with the Web

Blogs improve your search engine optimization (SEO). This is a fancy term for visibility. Search engines are always looking for dope content and you raise your chances of being noticed by potential customers when you use keywords related to your business on your blog. This ultimately leads to more web traffic and leads for your business. There are many free options like WordPress and Blogger which allow you to have a blog before you choose host it on your own business website. This means you can start blogging without breaking the bank whilst achieving your business goals.

Connect with your customer

We can’t deny that customer is king and queen. According to a survey conducted by Hubspot 60% of businesses who blog attain more customers. Blogging for your business really gives the impression that you care about your customer and want to be transparent about what you do . Blogging frequently allows the customer to be aware of the boss moves you are making, they get to see you as a person. Conventional marketing outlets do not allow you to have the personal touch that blogging does. People get to glimpse at the heart of the business, see what it stands for and who the business is. In the end, we all relate to that more than just the numbers. A blog allows you to share timely, relevant information about your services and products which will always please clientele. With Africa being more and more connected a blog could allow you to reach a whole new market within the continent thus increasing your outreach.

Creating value

Do you have trouble coming up with content for social media, Twitter, Facebook, Pinterest, Instagram and others? Well, blogging is a way of designing content and giving your social media strategy an upgrade. Now you can share articles from your blog across your social networks. Not matter the size of your business, you can make a meaningful contribution to your industry. Whether you are a photographer sharing tips on taking great pictures or a multinational business, with a blog you create an opportunity to be a thought leader in your area of expertise. This way you’re showing your clients just #whorunstheworld.

And it doesn’t end there, through your blog you also express your views related to changes in your area of business. This speaks to not only your consumers but your competitors as well, making you credible and worth seeking advice from as an expert. What’s more, you can move from just writing on your blog to being noticed by other established bloggers. From there you can seize the opportunity to guest blog which  will give you even more of an edge as a brand. It’s also a great way to collaborate with like-minded individuals in your industry.

Past the business and profits, you offer helpful advice which is always valued by anyone who visits your site so people can associate you with the awesomeness you are.

So, whether a small business or not, you have a cost effective medium to offer greater value to existing customers and finding new ones, creating a niche for your brand, an affordable method for your advertising and improved writing skills, and that’s is definitely a worthwhile investment.

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