She Leads Africa

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How Black Millennials are Moving to the Organic Lifestyle

Kinky hair, coarse hair tied up in a bun, and natural hair that can be styled into endless patterns to rock those Ankara outfits are not just great, they look fabulous. All over the world black women are reclaiming their roots and redefining what it means to be beautiful. This generation of young black women […]

How to rock these 5 Corporate Styles effortlessly

At the concluded MET Gala, head swooped and ears buzzed, we saw fashion statement from the future, from Queen mother Serena Williams’ magnificent dress, to Tracy Ellis Ross’ – Mirror in the wall black emblem. We are trying to not mention Cardi’s overflowing regalia and Lupita Nyong’o statement headgear. Nonetheless, Zendaya was the star of […]


In 2016 I moved back to my home country, Sierra Leone. Yes, sis— that tiny country on the coast of West Africa, no one knows much about. Sierra Leone has a population of approximately 7 million people, we have government institutions, a growing and healthy private sector dominated by the mining, agriculture, hospitality, and the […]

5 fashion tricks to boost your attraction level

It is no longer news that some people are usually attracted to others based on how well they appeal to their minds. The attraction can be physical, emotional, sapiosexual or sexual in nature. But I will like to talk to you about how well you can kit up physically and still attract the right partner. […]


Amber Williams is the founder of Punkyflair, a brand story shop that serves beauty, fashion, and lifestyle startups. Building iconic statement-making brands is her jam, and she is committed to helping businesses grow authentically through a story. Through Punkyflair, Amber has positioned new businesses in the marketplace, molded magnetic personalities, crafted money-making narratives, and named […]

Philomena Kwao: When I started, I was different from anything that existed in mainstream fashion

Philomena Kwao is a plus-sized British-Ghanaian model who has many philanthropic interests. Her meteoric rise came from working on multiple major campaigns for Torrid, MAC Cosmetics, Lane Bryant, Evans UK, Nordstrom and she has been highlighted on Huff Post UK, Guest blogger Metro UK, Cosmopolitan, Glamour, Essence Magazine, among others. This British-Ghanaian beauty is the perfect canvas and […]

Jacqueline Shaw: Pioneering a movement for “fashion made in Africa”

Jacqueline Shaw

[bctt tweet=”I was inspired by the possibility of creating something new @jacquelineMshaw” username=”SheLeadsAfrica”] Jacqueline Shaw is the Founding Director of Africa Fashion Guide (AFG), a social enterprise and fashion sourcing agency.  She has worked and designed for various fashion companies around the world. Companies such as PUMA, Russell Athletic, Ocean Pacific, Fila and Chilli Pepper […]

Sonia Mugabo: Emerging markets, like Rwanda, are centers of innovation

[bctt tweet=”@soniamugabo is setting the standard for Rwandan fashion in global and local markets” username=”SheLeadsAfrica”] Sonia Mugabo is the founder of Sonia Mugabo (“SM”), a Rwandan-based fashion brand offering an eclectic mix of African trends and contemporary style. SM offers both bespoke as well as ready to wear designs. A pioneer of Rwanda’s fashion industry, […]

Laurie Frempong: Why I self-manage my modeling career

When it comes to the modelling industry, Ghanaian model and fashion blogger Laurie Frempong is her own boss. She manages her career, finds her own jobs, negotiates payments and acts as her own PR. This model has been self–managing since she was discovered at a casting for Project Walkway Ghana nearly four years ago. Over […]