Webinar with Chevening: How To Get Into The 2019 Chevening Scholarship Program (OCT 23)

Imagine yourself receiving a fully funded scholarship at your fave UK university that offers you a chance to achieve your academic goals and gives you the chance to develop yourself professionally or network extensively?

Guess what? Chevening is bringing you a chance to realise that dream and more with their global scholarship award program!

Want to know more?

We are inviting you for a Webinar with Jibike Faborode, Program Officer at Chevening Awards, who will be dishing out tips on how to apply for a scholarship with Chevening on Tuesday, 23rd October.

This is an opportunity you don’t want to miss ’cause you sure won’t find any of Jibike’s tips on Google! Yes, we went there…

Join SLA & @UKinNigeria for a webinar on October 23rd at 4 pm to learn how to get into the Chevening Scholarship Program @cheveningfco! Click To Tweet

Some of the topics we’ll cover

  • What you need to know about the application process
  • Do’s and dont’s for writing a quality application
  • Preparing yourself for a successful interview process
  • Scholarship troubleshooting

Register below to access this opportunity and submit questions that you would like Jibike to answer.

Webinar Details:

Date: Tuesday, October 23rd, 2018

Time: 4pm Lagos // 5pm Joburg // 6pm Nairobi

Location: We’ll send you the link to watch once you register

Watch the webinar here:

About Jibike

Jibike is a project management and strategic engagement professional, with over 4 years of experience working in the public diplomacy and international development space. She currently serves as the country programme officer for Chevening in Nigeria and also as Co-Chair of Her Majesty’s Government Women’s Network in Abuja.


Chevening Awards is the UK government’s flagship global leadership programme, funded by the Foreign and Commonwealth Office (FCO) and partner organisations.

Young leaders are awarded merit-based scholarships and fellowships to study at any UK University of their choice, after which they are required to return to Nigeria to assist in the further development of their home country.

The alumni network is structured to maintain lasting positive relationships with the UK and help to advance foreign policy objectives.

Approximately 38 – 53 Nigerians and about 300 Africans are awarded are awarded annually. The Prime Minister recently announced an additional 100 awards for African leaders, starting in the 2019/20 cycle. Chevening in Nigeria aims to grow the representation of women on the programme from 39% to 50%, hence women leaders are strongly encouraged to apply.

Kene Rapu: Find something that makes your brand different from everyone else

Kene Rapu is the founder and CEO of ‘Kene Rapu’, the No.1 Nigerian footwear brand championing local production, established in 2011.

Her brand has played a significant role in changing the face of ‘Made in Nigeria’ footwear. Kene is a fully qualified lawyer with an LLB law degree from the University of Bristol, UK and a Masters Degree in Fashion Entrepreneurship from the London College of Fashion, UK.

In 2016 she was selected by the Tony Elumelu Foundation as one of 1000 African Entrepreneurs who’s idea could “change Africa”, in 2017 as one of 100 ‘Most Influential’ women in Nigeria by Leading Ladies Africa and most recently listed in the prestigious Forbes Africa ’30 under 30’ class of 2018, in the business category.

All Kene Rapu slippers are proudly made in Nigeria for the global community.


Dream big but start small, grow as organically as possible - @KeneRapu Click To Tweet

What vision did you have when you started out, is it different from what you are experiencing now?

Our vision was to be the No.1 Nigerian footwear brand championing local production, and it has
remained the same.

We are excited about the progress we have made so far, and are looking forward to getting the nations wearing KR.

What is it like making it to Forbes 30 under 30 lists?

The journey so far makes me more excited for the road ahead. I’m passionate about what I do, and it is humbling and encouraging to know that something I started 7 years ago, has morphed into a business that is recognized globally.

How has this exposure impacted your brand?

Having a world renown brand highlight your business as one of 30 emerging brands in Africa, is definitely gratifying for a business owner, increases consumer trust and opens you up to a new network of professionals and investors.

How can an entrepreneur build a solid brand?

 

In whatever area you want to go into, do your market research. Find a unique selling point, find something that makes your brand different from everyone else in that market.

Know your customer, define him or her, have a clear vision of where you want your brand to go; stay focused and remember why you started.

Having come this far starting out in 2011, what important lesson can aspiring entrepreneurs take from your journey?

Dream big but start small, grow as organically as possible.

Understand that there is no such thing as an overnight success. Hard work pays. Consistency and integrity are important. Provide value; a quality product will market itself.

How do you deal with gender biases you encounter as a woman running an enterprise?

As a female in business, sometimes there are unnecessary issues you have to deal with, that
should not be the case. However, challenges make you stronger, whether gender-related or
otherwise; deal with them head on and move on.

When you jump past hurdles, it is a testament that indeed you are a survivor. I also believe surrounding yourself with the right company is helpful. I have female friends in the business, and we spend time discussing how to resolve our common challenges. Having strong ladies in your corner certainly makes the journey easier.

What message do you have for women who need the courage to follow their passion?

Go for it. The road is not easy, in fact, it is difficult, but it is certainly gratifying when you begin to break through. Seize the moment and start now.


 If you’d like to get featured on our Facebook page, click here to share your story with us.

JOY PHALA: On switching careers and starting afresh

“One gets to a point where you feel as though the work you do is not fulfilling. When one dreads getting out of bed to go to work, you pretty much know something needs to change!”

After years of being a Management Consultant with a Bachelor of Commerce degree, Joy Phala left the security of her job to venture into what captivated and excited her, in a whole new industry.

She switched careers from management consultancy to landscape design and growing fresh produce. She is now a landscape designer and founder of Organic Kitchen Gardens.

We got into her psyche and asked her for some pointers on starting afresh.


 Tell us about Organic Kitchen Gardens and what you do for your clients.

Organic Kitchen Gardens is an edible landscape design company for chefs, restaurants, and private residents through a design, installation and maintenance process. We create organic edible exterior spaces that reflect our client’s style and personal aesthetic.

The concept came about as a result of wanting to create edible gardens that would fit into the urban and suburban environment without the typical farm look associated with fruit and vegetable gardening. Gardens that would reflect sustainable food production while demonstrating good landscape design.

 

How did you know it was the right time to switch careers and how can one be sure of when to take such a bold step?

For me, it was more a case of circumstances forcing me to take a particular direction in life more than it was timing.  But if I was to generalize, I believe one gets to a point where you feel as though the work you do is not fulfilling. When one dreads getting out of bed to go to work, you pretty much know something needs to change.

There’s no surety when it comes to making a change. The biggest risk is that it might not work, and that’s ok because it leaves room for one to gain a deeper understanding of who they are and where their creative genius lies.

It’s ok to be completely terrified because so is everyone else who starts out on the road less traveled. Click To Tweet

What advice do you have for those who want to switch careers, perhaps to a completely different industry too, but are too intimidated? 

It’s ok to be completely terrified because so is everyone else who starts out on the road less traveled. The realization that doing work that matters to me is more important than the fear that I’ll fail is what keeps me going.

The only way to know that your venture will work is how the market responds to it. So I literally just started... Click To Tweet

 

What steps did you take to prepare for entering a new industry and being successful in your new venture?

It’s a great idea to understand the legal framework that governs the industry one is embarking on. It’s also a good idea to understand the existing market, the possible competition, and how the industry works, as long as we don’t use this preparation as a reason to hide from doing the work we know we are capable of doing.

The nice thing about being an entrepreneur is that you just start. No one other than the marketplace has to qualify or validate your venture.  I was one of those that did not get their ducks in a row before introducing my service to the market.

The only way to know that your venture will work is how the market responds to it. So I literally just started.  I did not learn about the industry while sitting on the sidelines preparing to get in, I learned while on the job and discovered there’s so much more to learn still. Also, I took informal courses and studied Landscape Design.

I want to remind Africans that we were practising organics before pre-colonialism days and way before Organic became a trend... Click To Tweet

 

What is your vision for Organic Kitchen Gardens? Do you see yourself changing the landscape of agriculture in the rest of Africa in the years to come?

I want to create exterior outdoor spaces that people love to eat from, but also enjoy living in, outdoor spaces influenced by design and the lifestyles my clients lead

I want to also remind Africans that we were practicing organics before pre-colonialism days and way before Organic became a trend and we need to pick up where our ancestors left off and take center stage when it comes to issues of sustainability, biodiversity, and organic land care.

There’s no surety when it comes to making a change. The biggest risk is that it might not work, and that’s ok... Click To Tweet

Let’s talk about ‘Grow Organic’, your organic gardening course. What does it offer students?

Grow Organic is a three-part course consisting of a fundamentals level, an Intermediary level, and an Advance level course.

The aim is to educate delegates on how they can create their own edible oasis with organically grown vegetables, fruits, flowers, and herbs in an urban setting while supporting the development and success of the ecological environment around them. For now, the classes are conducted through a face-to-face interaction.

You have two lovely boys; what is your fondest, and perhaps funniest memory to date of you, them and getting your hands dirty in your home garden?

My boys are always experimenting with tasting leaves of herbs and edible flowers. My fondest memory is when I had asked them to pick and taste the flowers of Pineapple Sage Herb. It was the first time they had these edible flowers and they exclaimed, “Mommy, it tastes like sweeties!”

I remember thinking how honored I am to be sharing this part of my life with them. Hopefully, they’ll pass it on to their children and children’s children.


 If you’d like to get featured on our Facebook page, click here to share your startup story with us.

How to overcome the fright of starting a business

If you have decided to ignore all the advice of well-meaning individuals and friends and have still gone ahead to start a business this year, you must have some real guts. Starting a business is no easy task. There are endless challenges that often discourage you from even starting. 

When looking at all the challenges entrepreneurs face, it’s easy to question how your business would thrive. If your business was a soft, supple, newborn baby, your goals as a business owner is to see that this business survives its first years. 

But how do you achieve this and start your business like a boss?


1. Face your fears

Spending nights rolling on your bed, worrying about your business goals won’t make you cause you to achieve them. Unfortunately just thinking about your business will not turn it into reality. You may have several doubts about the likelihood of people getting your products and services, but until you put your business out there you won’t know for sure.

Start by creating your sample products, sell them to family and friends and get feedback about them. With every action, you take you to become less and less afraid.  Every action you accomplish will help your confidence grow and you’ll begin to see your fear diminish.

2. Surround yourself with positive people

Surrounding yourself with positive people can make a huge difference on the success of your business. There are people who would do nothing to encourage you and will not give any positive feedback. If you stay close to such people, you will begin to doubt your ability to reach your business goals. 

The truth is, the people closest to you may be more susceptible about your business than strangers. Expect it. They may not believe in your ability to drive your business to fruition, you shouldn’t make it your aim to prove that point to them.

On the other hand, having a supportive people chip in a suggestion or two will stir your faith in your business, you’d start to believe in this brand becoming tangible as you hear them talk about it like it already exists.

3. Be Patient

If there is one thing you will most likely encounter, is roadblocks! And when you do, you will need lots of patience. When things get tough, don’t through your hands in the air and shout “I don’t have time for this”.

Firstly, try and understand that the problem you face is not always your fault. If you cannot go through the problem, find a way to go around it. Do not compare yourself with what you see on the news and social media. Seeing everyone move on a much faster pace may be discouraging. 

When you do his a roadblock on your journey, figure out how to deal with it while putting other aspects of your business in track. You should always be ready to take off when the roadblock is removed.

4. Dance upon disappointment

As an entrepreneur, managing disappointment is a skill you can’t afford to live without. So what if things do not work out as you plan? What if a key team member decides to leave at the last minute, or a trusted supplier fails to supply your ingredients on time? What would you do when people fail you?  

You cannot always control all circumstances when working with people. When things go wrong, you shouldn’t beat yourself over. Try and come up with new alternatives. Though this may be tough, it will become a lot easier if you stay positive about it. 

Take a break, play some music and dance away your disappointments. You can also create a warm environment where everyone can come together and decide on the next steps for the business will be.


If you’d like to get featured on our Facebook page, click here to share your start up story with us.

Ekemini Dan Abia: I decided to help people identify potential abusers through Abuse survivor

Ekemini Dan Abia is a legal practitioner who got inspired by her work in the criminal justice system to create a community which supports and educates victims of domestic abuse through her Instagram page, Abuse Survivor

Abuse survivor aims to create awareness of the damaging effects of domestic abuse by educating members of the public, using Narcissism as a subject.

She believes that helping individuals understand narcissism can greatly reduce domestic abuse in the home and its result in the larger society.

Through Abuse Survivor, she identifies potential abusers and identifies abuse dynamics. She also provides materials and support for the recovery of survivors and counsels victims of all forms of abuse.


 What has been your biggest achievement as a prosecutor?

Watching adults, children, as well as pre-teens who are victims of sex offenses, look their abuser in the eye and testify against him or her in open court.

I am filled with a sense of accomplishment because I know that the person is taking back his or her power and getting out of the abuser’s control.

What prompted you to start the platform Abuse Survivor?

I was deeply shaken by the death of Ronke Shonde in 2016, who was allegedly murdered by her abusive husband. Reports of spousal abuse/homicides seemed to increase in 2017, and I recall asking myself “why couldn’t they heed the red flags before walking down the aisle”?

So I decided to help people identify potential abusers and also highlight the long-term effects of remaining in abusive relationships on adults and children.

I came to realize that a large percentage of those convicted for violent crimes are products of dysfunctional home environments and are people with unresolved childhood trauma.

The pain and anger they carry around makes them gravitate towards crime or other anti-social behaviors. Knowledge of the above facts propelled me to create Abuse Survivor.

Are you an abuse survivor yourself?

Yes. I have been a victim of malignant narcissistic abuse.

How do you vet the authenticity of the stories people send to you since its all done virtually?

Most stories sent to us are accompanied by imageries which are very compelling with the victims pleading for their anonymity. I ask certain question which aims to validate their assertions without leaving them feeling we disbelieve them.

It calls for tact and sensitivity, else we could leave a victim of abuse with invalidated feelings which is against everything we stand for.

Would you consider yourself to be a social entrepreneur and if so, what would you say is the most challenging part of this role?

Yes, I do.

We live in a society where an in-depth discussion of abuse is given a passing interest, thus accessing funds to have more impact has been really challenging. Like most start-ups, this is the biggest challenge I have faced so far.

You use NARCISSISM as a subject to educate your community. How has this impacted them positively?

Lots of people have undergone narcissistic abuse without knowing it. As a result, they lived in utter confusion, depression and other health complications which is characteristic of victims of narcissistic abuse.

Watching some members of our community gain clarity, stop blaming themselves and take control of their lives has been very fulfilling.

Since starting the platform ‘Abuse Survivor’, have you had any support from anyone?  And how has this contributed towards your success?

A survivor of narcissistic abuse, who is also a member of our community reached out to me sometime in February 2018. Although living in the UK, she volunteered to build a website for our community.

I am very grateful for this gesture.

She has also become one of our resource persons. She is always on standby with brilliant and innovative suggestions. Having her as a support system right now propels me to keep doing what I do.

What is the one motivation that gets you up every morning?

I wake up every morning with the zeal to put out more information in order to reach more people. The knowledge that far too many people in our society are ignorant about narcissism motivates me.

What is one piece of advice you would give to a woman suffering from domestic abuse?

I would tell her that she is stronger than her abuser is trying to make her feel. All she needs to do is to see herself the way God sees her and learn to love herself.

Only then will she have the strength to walk away for herself and to provide a better environment for her children (if she is a mother).

How do you juggle your full-time job with managing your platform?

To be candid, it is very tasking. However, it is easier because I am passionate about this topic and my full-time job inspires me too.

I make time in the early hours of the day from 4 am to 6 am to plan my content. That way, members of our community never experience content drought.

You currently run Abuse Survivor solely on Instagram. Any plans to move it to another platform? (Website, blog etc).

Right now, we are working on our official website. We plan to make use of other social media platforms while retaining Instagram as our primary means of reaching out to members of our community.

Do you ever meet with the women whose stories you share?

The vast majority of those who share their stories in our community are impossible to meet geographically because they do so from all over the world.

However, I have met a handful of them and they are the most resilient women I have ever met.

What future plans do you have for ‘Abuse Survivor’?

My vision is for Abuse Survivor to become the number one support system and resource outfit for victims of any form of abuse in Africa. We plan to innovate along the way.

What’s your favorite book / Ted Talk of all time?

My favorite book is Chimamanda Adichie’s ‘Purple Hibiscus’. I think that is where my interest in domestic abuse was aroused. I was 19 when I read that novel.

My favorite Ted Talk was given by Warren Buffet. If you don’t find a way to make money while you sleep, you will work until you die.


 If you’d like to get featured on our Facebook page, click here to share your story with us.

Quick Maths (2): How to diversify your funds with FSDH Asset Management

Money is a tool…Use it wisely!

Welcome to the second part of our Quick Maths series. We’ll be sharing with you financial terms, tips, and tricks to get you ahead of your financial game.

In the first part, we discussed various ways for you to generate capital to start your business. In this downloadable guide, we highlighted high-level options you can explore to get capital. Catch up on part one by downloading it here.

Now, let’s talk about diversifying money. It’s important to keep tabs on your money, know where each penny is going, and how it will bring you more money because today’s economy is not smiling at all.

In this guide brought to you by SLA, in partnership with FSDH Asset Management Ltd, we’ll be showing you different ways to save, protect your savings, and why you shouldn’t have all your eggs in one basket.

If you’re wondering how to improve your finances, this guide will help you with some practical ways to get started.

Topics this guide will cover:
  • Diversification for low-income earners
  • How to diversify within an asset class

It doesn’t matter whether you are a salary earner or a business owner, as long as you have financial goals that you’re looking to achieve, diversifying can help you reach those goals.

Roll up your sleeves, tie your hair in a ponytail, grab your pen and journal and get down to work!

To keep getting your finances all the way to the top, make sure to follow up on the next guide.

 

FSDH ASSET MANAGEMENT LTD  – FSDH AM is a wholly owned subsidiary of FSDH Merchant Bank Limited. They are one of Nigeria’s leading asset management and financial advisory firm.

FSDH AM is versatile in financial transactions and investment strategies that meet the need of investors in an emerging economy like Nigeria. They recognize that today’s investors need the services of dedicated and expert professionals to provide them with intelligent investment counsel.

Therefore, their strategies are dedicated to preserving investors’ wealth while maximizing the value that they receive.

Once you’re through with this guide, visit FSDH Asset Management Ltd to know more and get all your pressing questions answered.


Getting access to this guide is easy: just fill out the form below to join our community and get access to this guide, remember this is only part 2, there’s more to come – so stay updated. By joining our community, you also get to enjoy our AWESOME weekly content as well.

 

Chichi Equomah: Your experiences in the corporate world are relevant in your journey as an entrepreneur.

Entrepreneurship seems to be the new career wave. Do you agree?

More folks are beginning to quit their corporate work to own their dreams, become their own bosses, and above all, do the things they love! This is particularly true of ladies who are brave enough to quit their job for their dream jobs.

Chichi Equomah is one such lady.

Chichi Equomah, now Chichi Yakubu is the CEO of NyoNyo Essentials, a food brand that celebrates Ghanaian food in style! Just google the top eateries to look out for in Ghana and NyoNyo Essentials is definitely one to pop up.

From the humble beginnings of a food catering service, Nyonyo has expanded to a restaurant and the corporate go-to food services firm in the industry within a span of 3 years.

Their client portfolio is already impressive, having catered to clients such as MTN Ghana, Cummins Ghana, National Petroleum Authority, Eische Life, Ghana Water Company, EIB Group of Companies and Cocobod to name a few and with the recent opening of a restaurant, one can only imagine the way to the top.

As an erstwhile HR practitioner at TNS, a multinational market research company, Chichi leveraged on her skills in communication and project management, and her lifelong passion for cooking and creating to develop NyoNyo Essentials. But that can’t be all.

We caught up with Chichi to tell us about the relevance of her former traditional corporate jobs in her day to day running of NyoNyo Essentials. She talked about the lessons she learned and what existing and future SLAyers can pick up from their existing jobs before they make that full time transition into entrepreneurship.


 

The mastermind behind the meals:  How did the story of Chichi and NyoNyo Essentials begin?

The story of NyoNyo began with my mother. My mother is an amazing cook, and she owned a thriving food business. I picked up after her when it came to cooking and I am a foodie too, so naturally I also wanted to venture into the catering industry.

I grew up determined to start a restaurant, but life happened and it became a dream deferred.

In 2014, I felt the inkling to pursue this dream again.  I took some time off social media to lose weight, rebrand myself and strategize for this dream, and a year later, NyoNyo Essentials was born.

How did you know the time was right to leave your job and fully invest yourself in NyoNyo Essentials?

It was a rather gradual process.

I worked full time at TNS at the time, when I started this food business. I spent my spare time catering to NyoNyo, but the business was growing bigger by the day mainly because of our social media marketing and excellent recommendations.

It was becoming challenging to adequately balance the two. So one day after careful consideration, I packed my bag and baggage and decided to fully dedicate myself to NyoNyo Essentials. I have never looked back.

There comes a point in life where you really have to decide what you want to pursue.

It’s a decision you can only hold on for so long, but deep inside you know what your guts want, what you are yearning for and what fuels your passion, and eventually, you will have to choose. And I did.

Looking back, what are the top 3 lessons you have learned from your roles in the traditional corporate world that have proved useful today?

I spent four to five years in typical 8-5 jobs and I feel that’s enough for me to have pursued my dream now.

My time and experience I garnered there are still very relevant and extremely beneficial to what I do today. The first thing I learned was to be accountable to a superior. I strongly believe that everybody has to be accountable to someone; accountability makes you upright and productive.

I have also come to fully appreciate some other attitudes I learned during such time.

Be conscious of your time. It’s a priceless gift - Chichi of @NyoNyogh Click To Tweet

I learned how to be punctual. From reporting to work on time and managing my work schedules, I learned how to be consistent with my time and also manage it efficiently so that I deliver on tasks promptly.

Today, it’s one key trait that drives NyoNyo Essentials and how we operate.

I still work at Nyonyo Essentials as though I am still being monitored by a superior and I encourage my staff to also work in the same vein. If we have a delivery at 2 pm, and you show up even 15 minutes late, your client is not going to be pleased.

Besides, we deal with food so soothing a hungry and an angry client is double the work.

Another big lesson for me is that we are all replaceable, don’t get too comfortable - Chichi of @NyoNyogh Click To Tweet

I am not the only employee at work. If I goof today, I am replaceable. If I make a big blunder, I can be replaced easily. The question that makes the difference is that what am I doing to be excellent and to constantly upgrade myself?

This is same for Nyonyo Essentials. We are not the only one in Ghana’s culinary space- there are others chasing their dreams like just ours. This is why we are always challenged to be better with our food and our customer service.

It also spurs me on to continuously set milestones for Nyonyo and find answers to this burning question at all times. “What can I do to make the NyoNyo brand relevant to our customers always?”

You can only do so much. Learn to delegate - Chichi of @NyoNyogh Click To Tweet

Before entering the corporate workforce, I found it difficult to ask others to assist me with basic tasks. The one thing I learned while working was that there is always a lot on my plate and I couldn’t do it alone no matter how hard I tried to multi-task.

We work in teams, and it is important to utilize the strengths of your team members in getting things done. It is simple: train yourself to delegate when you have to, otherwise, you will be overwhelmed.

As the CEO of Nyonyo Essentials, there’s so much to do. Between overseeing the cooking and delivery of food, the management of staff, meeting new clients, preparing and reviewing our books etc. I also oversee managing our social media presence, building my personal brand and overseeing the restaurant, the duties are numerous, and I have learned that I can’t micromanage everything.

The lessons of the delegation have been very important here. I can leave my staff to handle some aspects of the business and I have a general oversight over everything.

Delegation has made me more productive, I do not burn out easily now.

Here are the other reasons why you should also get a job before starting a business, there are a lot of lessons to learn.


If you’d like to share your story with She Leads Africa, let us know more about you and your story here.

WEBINAR WITH YETUNDE SHORTERS: THE P.O.W.E.R OF PURPOSEFUL PERSONAL BRANDING (JULY 19)

What comes to mind when you hear the term ‘personal branding’? A perception of oneself? A unique identity?

No matter the thought, your personal brand reflects your reputation, your legacy, the people you surround yourself with, your authenticity…the list is endless!

Having a well-defined personal brand requires you to be proactive about how you manage it. This starts with thinking about what you want to be known for and then taking purposeful action to ensure that’s the image you’re creating.

So, what does it mean to have a ‘purposeful personal brand’? How can it earn you top dollar without blowing lots of schmoney on stuff that won’t even do justice to your brand?

Join Yetunde Shorters, on Thursday, 19th July, as she shares secrets that will earn you multi-six figures without spending a dime on advertising or marketing through purposeful personal branding.

Yetunde Shorters helps the inspired go-getter create an authentic, purposeful and fun personal brand that helps you do what you love while helping others, in a way that creates financial freedom for you and your family. 

Discover the #power of purposeful personal branding with @Yetunde on July 19th at 12PM EST! Register here: bit.ly/yetundes Click To Tweet

Some of the topics we’ll cover

  • Identifying where your purpose comes from and get clear on it
  • Ways to elevate your personal brand
  • How to develop a brand statement that represents you best
  • Secrets that will earn you multi-six figures without spending a dime on advertising or marketing

Register below to get access to this opportunity and submit questions you would like Yetunde to answer.

Webinar details:

Date: Thursday, July 19th, 2018

Time: 12PM Miami // 5PM Lagos // 6PM Johannesburg

Watch Part 1 below:

Watch Part 2 below:

 

About Yetunde

Yetunde Shorters is an international publicist and an industry leader in helping women entrepreneurs discover their purpose and provide value to the right people to make profits. She is also the creator of ICY PR, the Afropolitan Chef and Founder of ICY ACADEMY and a 4-time Amazon best-selling author. 

With over 15 years of experience working and securing publicity for multiple Grammy Award Winning Artists, International Celebrities and Entrepreneurs, Yetunde has been featured in Elle, CBS, Zen Magazine, Tropics and more.

She is masterful at connecting her client’s sense of purpose to prosperity. She also uses her skills to help emerging entrepreneurs create value, save time and increase productivity.

In partnership with She Leads Africa, Yetunde is launching A Purpose Breakthrough 101 session, a 90 minutes intensive brand clarity session, where she delves deep into your purpose to connect it to profits.

She also runs the ICY ACADEMY PERSONAL BRANDING MASTERCLASS, where you learn strategies that get results, techniques that save you time and access to a powerful network of go-getters who provide the support you need to thrive in your purpose.

SAMANTHA MOGWE: I collaborate with other brands that share the same values as me

Samantha Mogwe is a Motswana singer/songwriter who brings a fused element of neo-soul/RnB. Raised to appreciate poetry and performing arts, she was exposed to music at an early age.

She has had the opportunity to perform not only in Botswana but in South Africa, Namibia, Ethiopia, and Sweden. Sharing the stage with well-known artists such as Zahara, The Soil, Zonke, Joe Thomas, Kenny Latimore, Lira, Micasa, Hugh Masikela among others.

Samantha is a 2014 YAMA award winner for Best Female Artist for the year and a BOMU Award winner for Best packaged Album, in 2015.

She is a multifaceted individual who places great value on edification and re-inventive qualities. She holds a degree in Theology and has studied music with the Trinity College of London.

Samantha is a wife and a mother, radio personality on local radio station Gabz Fm, a voice coach, fitness enthusiast and businesswoman who maintains her work-life balance by scheduling everything and prioritizing what is important.

In this interview, she chats to us about personal and business branding qualities, new radio show venture and social entrepreneurship.


 Have you always wanted to be a musician?

I come from a family that loves music and arts in general. I knew I loved music but I did not grow up thinking I would choose music as a career.

It’s something that crept up on me when my best friend forced me to join My African Dream when we were 15. We came second in our category and then I would always find myself gravitating towards performing on stage despite fear and being shy.

 

How have you steered clear of the ideology that doing music in Botswana is not a sustainable career?

Like any career, the arts are unpredictable, and I say this because we now live in a time where a staggering number of our graduates are unemployed even though they are in fields that our parents assume would be safer when it comes to making an income.

I personally have never been the type of person who was caught up in following the ideas and norms of what society expected of me.

I think it’s because I remind myself that I came into this world alone, and one day I will SOLELY stand before God to give an account of what I did with the gifts and opportunities that He has given me.

My faith and hope for being a successful musician are what also fuelled me to keep at it even when there were so many reasons to just simply give up and try something that seemed to have more certainty.

My purpose is clear in the lyrical content of my music, my radio show & in the conversations I have - @samanthamogwe Click To Tweet

Why was it important for you to transition into the radio realm and how did you prepare for it?

How I got into radio was a bit of a strange one. Some people think it’s because I “knew someone” who gave me the opportunity but that is not how it happened.

At the beginning of 2017, I had a deep inclination to invest in myself and learn the art of public speaking. I joined Gaborone Toast Masters and spent the entire year with the Club, learning how to speak in public without being afraid and how to articulate myself.

Gabz Fm then put out an advert where they were looking for new radio presenters and I tried to ignore it. My husband and sister then convinced me to drop off my applications and demo.

Three months later after they had gone through the applicants, I was shortlisted to join a group of ten who had potential. We began training in December of 2017 into January of 2018 and that’s how I got in.

I have always known that I would love to be able to speak on a public platform because writing music can be limiting as you are working on sharing an idea on an instrumental that is less than 4 minutes. That’s quite limiting.

I wanted to diversify my brand in a way that still maintained my purpose and vision and also challenged me so that I would keep growing as a person.

Not only that, I found that it was important that I should try and reach people who might only see me as a performing artist, but often wouldn’t think that I have opinions on issues that we as Batswana are dealing with on a day to day basis.

 

The “Sams Purple Lounge” among other things addresses interesting business and social issues. What encouraged you to address these? 

 

I want us to fix ourselves and in turn fix our immediate community in our own little way. This is what Sams Purple Lounge is out to do.

To be honest, I have gotten tired of having us constantly complaining as a people. We have many problems in our society so why not show solutions.

This is why I try to bring guests who are addressing various social concerns. Our conversations are geared toward fixing social issues, and also at times educating and challenging the mindset that often needs challenging and encouragement to look at life beyond ‘ME, MYSELF AND I’!

I am overwhelmed by the response. So far people love it, and I couldn’t be happier because that encourages me to keep going and keep growing as a radio presenter.

Can you tell us more about your social enterprises?

I have aligned myself with two specific social causes:

LOVE IS ART: The whole point is to use theatre and performing arts during the 16 days of Activism Against Women and Child Abuse. Here we tell stories aimed at creating dialogue and in the process, we raise funds for safe houses for battered women and children.

This seems to be a big trouble area for Batswana as most times, we do not talk about the abuse that goes on in our homes. We see that women are daily encouraged to stay with spouses who abuse them and/or their children.

We have also gone as far having a sanitary pad drive for incarcerated women.

SKY GIRLS BW: I have been working with them since 2014, and the relationship stems from their focus on the young Motswana girl.

Teaching the young girl how to be assertive, how to be grounded and how to be okay with being themselves and not succumbing to peer pressure that comes in different forms. I think this especially is close to my heart because our peers can often derail us from following a dream.

This is because they do not understand what it is that we want to achieve in life,  and I know this as someone who decided to follow the arts as a chosen career path instead of the conventional 8-5 office job. 

Authenticity cannot be faked - @samanthamogwe Click To Tweet

Name three factors you used in building and sustaining your personal/business brand.

Looking back at my own personal brand, I would say what has helped me achieve a sustainable brand over the past few years include the following things

AUTHENTICITY

A lot of the time, people assume that you have to be a certain way in order to amass a following of a specific magnitude. I have never tried to be anything that is not Samantha Mogwe. You will see this is not only what I post on social media, but how I write my music as well as the content I bring on my radio show.

I try to be transparent and real when it comes to what I portray. I also ensure that I am credible and trustworthy.  In being authentic, I make it known that I am finding my way, learning and growing just like everyone else. I am never afraid to admit when I don’t know something.

Another thing that people will realize is authenticity cannot be faked as people watch and observe to see if you maintain consistency in the things that you value and how I communicate issues that are close to your heart.

PURPOSE

From the beginning, I have always told myself that I wanted to live a life that made a difference in the lives of people. This might include simply educating, bringing awareness, teaching, challenging.

My purpose is clear in the lyrical content of my music, in my radio show, in the conversations I have, in the projects that I affiliate my brand with, in the things I post about on social media.

VISIBILITY

How prominent is your brand? I have always made sure that I continued and still continue to build my brand internally and externally. This means that I attend networking sessions and find ways to grow myself.

I collaborate with other brands that share the same values as me. Even when I was expecting my son and took a break from music, I maintained visibility. This kept me visible yet allowed me to share something that I was passionate about.


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