Nobuntu Webster: I let go of the parts of my business that were not aligned with my purpose and values
Nobuntu Webster is Director of African Pursuit, a social enterprise using media and story for economic and social development and Avad Media, a content production, content distribution, and content marketing company. She has extensive leadership experience in development organizations such as the International Women’s Forum, Businesswomen’s Association of SA and KZN Youth Chamber of Commerce. She holds a BPhil Honours degree and postgraduate qualifications in Strategic Leadership and International Trade Management. Nobuntu Webster expresses her joy of living out her purpose through her business and career and contributing to meaningful work on the continent. In this interview, we asked her how other aspiring Motherland Moguls can use their businesses and careers to do work that fulfills them and impacts lives. What is your purpose and how are you using your career and business to fulfill it? I’m a storyteller and I am moved by injustice. I want to see economic justice, economic equality, and social justice. You’ll find me using stories to create narratives for justice and to bring in new thinking and ideas. I develop Media strategies and content for social justice and economic inclusion through African Pursuit. I am also perturbed by distorted narratives. With Avad Media, we create content that challenges people to question the narratives that we have been taught. My heart is for Africa, so we create platforms and content to engage, grow and build Africa. [bctt tweet=”We are building towards an Africa that has enough for its people – @NobuntuSA” username=”SheLeadsAfrica”] What steps did you take to turn your career and business to fulfill a purpose? My faith drove me to pursue purpose. The first step was looking to God and growing my faith. The second step was to sacrifice. I had to let go of the parts of my business that were not aligned with my purpose and values. The next step was going for it! I discovered that where my purpose would be fulfilled is in Media. I had to make the bold, courageous steps towards Media. Go boldly into what and where your purpose is. Be humble and willing to learn from others if you’re getting into a new craft. Learn the technicalities of the craft, and know what your specialty is. Also, know what the business model looks like in that craft and then think about how you turn that craft into a profitable business. Using business for a purpose is a long journey, you have to be willing to be in it for the long-haul. It is going to unravel layer by layer, you just have to keep taking the steps as you discover them. [bctt tweet=”Learn the technicalities of your craft, and know what your specialty is – @NobuntuSA” username=”SheLeadsAfrica”] What meaningful work on the continent have you been able to contribute to and which have you found most fulfilling? One of the projects I am working on currently is Abundant Africa. We are building a narrative for a restorative economy in Africa; saying, ‘how do we create an economy that is influenced by our own unique African values? How do we go back to Ubuntu and create an economy that is good for people; to making sure that the poor are given opportunities to pull out of poverty?’ I am part of building teams that create content that moves from policy ideas to stories that people can relate to. We are building towards an Africa that has enough for its people and that protects its environment. How does one discover their purpose and identify meaningful work they can contribute to, as a business? The clues to knowing your purpose are in the things that you do without trying hard; things that you would be willing to do for free. To identify meaningful work you can contribute to, you have to know your calling. Ask yourself, ‘what moves me?’ What can you not ignore? What do you want to change? [bctt tweet=”There is so much need on the continent and that need is an opportunity – @NobuntuSA” username=”SheLeadsAfrica”] How do we grow from a survival and profit mindset to a service and purpose mindset? There is so much need on the continent and that need is an opportunity, and you can still have a profitable business. Every entrepreneur should have a service and purpose mindset. As Africans, we are people of ‘Ubuntu’. If we go back to who we are and we go back to the need around us, we easily move to a service and purpose mindset and build sustainable businesses that contribute to the continent. How do you turn your business to fulfill purpose without losing profitability and your current clients? I had to let go of clients whose work did not align with my values. There is always a risk in these kinds of bold and courageous steps. The greatest rewards in life come with sacrifice. There are things that you are likely to lose. How do you secure your team’s buy-in into the new purpose and vision of your business? A great leader is someone who is able to bring the people that they lead with them on the journey and get them to buy into the vision and own it. People though are also on their own journey. Give them the option to come along on the journey or not. The new direction of the business might not feed into their purpose and career. I had to relocate anyway so I had to start new teams that are passionate and that buy into the new vision. [bctt tweet=”Go boldly into what and where your purpose is – @NobuntuSA” username=”SheLeadsAfrica”] “I have the blessing of living my childhood dream… It looks completely different than I thought it would but it is so much more meaningful!” – Nobuntu Webster How are you growing and glowing this month? We want to share your story! Click here to share.
Still haven’t set your 2019 Goals? Read this…
This year I have chosen to try something a little bit different. Instead of writing down resolutions, I have decided to set goals for the year. What’s the difference? Resolutions are a decision to do or not do something. It could be giving up alcohol for the first month of the year, or resolving to go back to the gym after a few months of slacking. Goals, on the other hand, are an aim to achieve a specific result. This could be to run a marathon or take an online course. So why pick goals over resolutions? Well, resolutions really don’t seem to last that long into the year and they are usually founded in some displeasure with your current state of being/ living. Now don’t get me wrong, there isn’t anything wrong with setting out resolutions. More often than not people seem to struggle to keep them or even remember them by mid- January. Goals are more proactive, its a determination to achieve something. [bctt tweet=”Stop making New Year Resolutions. Set Goals Instead. Read this article to find out why. ” username=”SheLeadsAfrica”] So, Motherland Mogul, how do you set our goals for the year? First things first… Write it down! There are a couple of ways you can do this, journaling or if you are more of a visual person you can create a vision board. If you write your goals down somewhere you can see them everyday it helps you stick to them, a constant reminder isn’t to make you feel bad but more to remind you what you are working towards. A vision board is not only fun to make but can enable you to see your goals as an actual reality making it much easier for you to stick to them. Think of the short term and long term Set out goals that you want to achieve by the end of the year, by a certain month/ date. This means you can work on consistent goals as well as focus on the short term. This means you are not only waiting for the end of the year to see results but throughout the year you will have bursts of success that will continue to motivate you to achieve your more long term goals. So what falls into each category? Short term goals could include taking an online course in a certain month, running a marathon, reading a set number of books per month. These goals require you to train/ learn/ work to achieve them within a certain time frame, so get to work!! Long term goals such as the 52-week saving challenge, launching your own business, changing jobs or even volunteering on a monthly basis. These are goals that require consistency and usually take longer to achieve. The rewards may take a long time to reap but just imagine how it will feel to finally achieve a goal you have been working long and hard on. Categorize your goals Not all goals are the same, sometimes you have to realize what part of your life you want to improve or change. Personal and professional goals are the obvious categories that we can turn to but do not forget other aspects of your life that can give you joy. You can set out goals to travel to a new country (or a few), to complete a crafts project, grow herb garden or practicing daily gratitude. This helps you focus on your creative side and develop healthy self-care habits. Put in the work Each goal you set out is going to require a lot of work and determination by your part. what is important in realizing your goals is identifying what you have to do to achieve them. Let’s take the marathon for example. You can’t wake up on a Saturday morning and just run the marathon, you need to train in order to run the race. This would require you going for more parks runs and working out to build the strength and endurance needed. So you set a mini-goal, for example following a training program that guides you over a period of time. These mini goals help you determine what you need to do on your part to achieve your goals and provide small successes on their own. Be realistic You don’t want to run yourself into the ground trying to achieve your goals. They are not meant to tear you down or make you feel worse about yourself. Focus on goals that help build a better version of you, whether professionally or personally. Don’t set out goals too ambitious or far fetched, but also do not forgot to throw caution to the wind. It is not time to sit back but rather to step up for yourself in the aspects that matter. If you really struggle to hold yourself accountable, why not find a goal buddy? This person will remind you of your goals throughout the year and check how long it is taking you to achieve them. They may also provide you with great advice and be a support system when things seem hard. Reap the rewards I do not know about you but sometimes I need an incentive to work on something. And considering there is no one to hand out badge saying “Well done”, it’s up to you to set out your rewards. So let’s say you have finally managed to start your open your own business, why not throw a small soiree to thank those who helped you achieve your goal or even just to launch your business. Again, such rewards make the achievement of a goal so worth it, so why not reward yourself for all the hard work you have put in. Got some advice that can help others succeed in 2019? Click here to share.
The Deep Rations of a Mental War: How It Affects You and Your Career
[bctt tweet=”Triggers are not always pulled, some are attended to by planting seeds where the soil has no intention to grow or build – @go_itse.” username=”SheLeadsAfrica”] As a content creator or simply a writer, you would think that the only thing that one has to deal with is pen and paper. The conception of an idea and putting it to paper, and then once you’re done, it defines you. However, we tend to forget that our career or business is a journey. If at any point you find yourself thinking of quitting, changing the name/industry of your business or switching careers and starting afresh, remember these points coined from The Art of War. Discovering The author of The Art of War, Sun Tzu, would say, “ Earth comprises distances, great and small; danger and security, open ground and narrow passes, the chances of life and death.” Mental health, depression as most would relate to, takes us to the depths of fighting between small and great distances, vis-à-vis, that we would want to take ourselves to, especially with our business and career goals, with the same breath try to balance it all with the personal ones. And what I’ve learned and still I’m still learning is that it brings great danger than security. Allowing narrow passes over open grounds, bringing about confusion and a high risk of certain aspects of your career lying dormant. In Point 21 of Laying Plans, Tzu explains, “If he is secure at all points, be prepared for him. If he is in superior strength, evade him.” In as much as we take the detriment of mental health as sickness, it is more psychological as it is. The more we allow the elements to grow greater than our will to succeed, the more we are aligned to derail. To evade is an individual mystery, which is aligned as to how we got there in the first place. As we go through this state in a unique way that in some cases, no mantras can maintain let alone anti-depressants. It is more like trying to evade the police in Need For Speed Most Wanted. Wherein this matter, we are trying to evade the state of being “less wanted” by the essence of life and you’re either marching, running or sinking in the art of war with your mind. [bctt tweet=”The best thing about knowing and acknowledging the state of our own mental health is through self-mastery – @Go_Itse ” username=”SheLeadsAfrica”] Uncovering “When you engage in actual fighting, if victory is long in coming, then men’s weapons will grow dull and their ardor will be damped. If you lay siege to a town, you will exhaust your strength. On the other hand, the proximity of an army causes prices to go up; and high prices cause the people’s substance to be drained away.” – Waging War, The Art of War. Defining what we go through as a mental illness whereas it’s a result of unattended life aspects that stack up, cause friction and then the heat goes to the head. That’s when we start to wonder why life sucks and then the idea of being stuck sucks life away from that which we love. From managing people, careers to a detrimental state of not being able to manage the major key to all, ourselves. A high price to pay that I learned by the means of losing a job, as you couldn’t talk to anyone. You see yourself as the go-to person and the happy-go-lucky person with a great beautiful smile. Failing to deliver on time and lack of communication were the failures derived from this state. [bctt tweet=”We define what we go through as a mental illness whereas it’s a result of unattended life aspects that stack up, cause friction and then the heat goes to the head – @go_itse” username=”SheLeadsAfrica”] Recovery ”If equally matched, we can offer battle, if slightly inferior in numbers, we can avoid the enemy, if quite an equal in every way, we can flee from him” – Attack by Stratagem, The Art of War. Triggers are not always pulled, some are attended to by planting seeds where the soil has no intention to grow or build. The energy it takes for an attack or a relapse to occur, (as some deal with it well enough to know the triggers and some don’t), requires one to have an equal or greater strength as the infirmity. Be it consistency in therapy (talking, writing etc.), yoga, meditation or exercising. Trying to avoid such a state can be easy at an early stage by doing the most with therapy and other forms of it, from someone who discovered at a very early age. Mastery ”One may know how to conquer without being able to do it.” – Tactical Disposition, The Art of War. We may read all the self-help books to gain knowledge on how to break through an anxiety/depression state. But the will of the author of the book and of another individual may not correspond. The best thing about knowing and acknowledging the state of our own mental health is through self-mastery. From that point of perspective and execution will we be able to master other things, even when there are triggers. Then we can become effective motherland moguls and not be faint-hearted. 5 Take Home Points from The Art of War on Mental Health “Energy may be likened to the bending of a crossbow. A decision, to the releasing of a trigger.” – Energy “Thus one who is skillful at keeping the enemy on the move maintains deceitful appearances, according to which the enemy will act. He sacrifices something that the enemy may snatch at it.” – Energy “By discovering the enemy’s dispositions and remaining invisible ourselves, we can keep our forces concentrated, while the enemy must be divided.” – The Weak Point and Strong ”So in war, the way to avoid what is strong and to strike at what is weak.” –
Webinar with Chevening: How To Get Into The 2019 Chevening Scholarship Program (OCT 23)
Imagine yourself receiving a fully funded scholarship at your fave UK university that offers you a chance to achieve your academic goals and gives you the chance to develop yourself professionally or network extensively? Guess what? Chevening is bringing you a chance to realise that dream and more with their global scholarship award program! Want to know more? We are inviting you for a Webinar with Jibike Faborode, Program Officer at Chevening Awards, who will be dishing out tips on how to apply for a scholarship with Chevening on Tuesday, 23rd October. This is an opportunity you don’t want to miss ’cause you sure won’t find any of Jibike’s tips on Google! Yes, we went there… [bctt tweet=”Join SLA & @UKinNigeria for a webinar on October 23rd at 4 pm to learn how to get into the Chevening Scholarship Program @cheveningfco!” Reg here: bit.ly/jibikef via=”no”] Some of the topics we’ll cover What you need to know about the application process Do’s and dont’s for writing a quality application Preparing yourself for a successful interview process Scholarship troubleshooting Register below to access this opportunity and submit questions that you would like Jibike to answer. Webinar Details: Date: Tuesday, October 23rd, 2018 Time: 4pm Lagos // 5pm Joburg // 6pm Nairobi Location: We’ll send you the link to watch once you register Watch the webinar here: About Jibike Jibike is a project management and strategic engagement professional, with over 4 years of experience working in the public diplomacy and international development space. She currently serves as the country programme officer for Chevening in Nigeria and also as Co-Chair of Her Majesty’s Government Women’s Network in Abuja. Chevening Awards is the UK government’s flagship global leadership programme, funded by the Foreign and Commonwealth Office (FCO) and partner organisations. Young leaders are awarded merit-based scholarships and fellowships to study at any UK University of their choice, after which they are required to return to Nigeria to assist in the further development of their home country. The alumni network is structured to maintain lasting positive relationships with the UK and help to advance foreign policy objectives. Approximately 38 – 53 Nigerians and about 300 Africans are awarded are awarded annually. The Prime Minister recently announced an additional 100 awards for African leaders, starting in the 2019/20 cycle. Chevening in Nigeria aims to grow the representation of women on the programme from 39% to 50%, hence women leaders are strongly encouraged to apply.
Kene Rapu: Find something that makes your brand different from everyone else
Kene Rapu is the founder and CEO of ‘Kene Rapu’, the No.1 Nigerian footwear brand championing local production, established in 2011. Her brand has played a significant role in changing the face of ‘Made in Nigeria’ footwear. Kene is a fully qualified lawyer with an LLB law degree from the University of Bristol, UK and a Masters Degree in Fashion Entrepreneurship from the London College of Fashion, UK. In 2016 she was selected by the Tony Elumelu Foundation as one of 1000 African Entrepreneurs who’s idea could “change Africa”, in 2017 as one of 100 ‘Most Influential’ women in Nigeria by Leading Ladies Africa and most recently listed in the prestigious Forbes Africa ’30 under 30’ class of 2018, in the business category. All Kene Rapu slippers are proudly made in Nigeria for the global community. [bctt tweet=”Dream big but start small, grow as organically as possible – @KeneRapu ” username=”SheLeadsAfrica”] What vision did you have when you started out, is it different from what you are experiencing now? Our vision was to be the No.1 Nigerian footwear brand championing local production, and it has remained the same. We are excited about the progress we have made so far, and are looking forward to getting the nations wearing KR. What is it like making it to Forbes 30 under 30 lists? The journey so far makes me more excited for the road ahead. I’m passionate about what I do, and it is humbling and encouraging to know that something I started 7 years ago, has morphed into a business that is recognized globally. How has this exposure impacted your brand? Having a world renown brand highlight your business as one of 30 emerging brands in Africa, is definitely gratifying for a business owner, increases consumer trust and opens you up to a new network of professionals and investors. How can an entrepreneur build a solid brand? In whatever area you want to go into, do your market research. Find a unique selling point, find something that makes your brand different from everyone else in that market. Know your customer, define him or her, have a clear vision of where you want your brand to go; stay focused and remember why you started. Having come this far starting out in 2011, what important lesson can aspiring entrepreneurs take from your journey? Dream big but start small, grow as organically as possible. Understand that there is no such thing as an overnight success. Hard work pays. Consistency and integrity are important. Provide value; a quality product will market itself. How do you deal with gender biases you encounter as a woman running an enterprise? As a female in business, sometimes there are unnecessary issues you have to deal with, that should not be the case. However, challenges make you stronger, whether gender-related or otherwise; deal with them head on and move on. When you jump past hurdles, it is a testament that indeed you are a survivor. I also believe surrounding yourself with the right company is helpful. I have female friends in the business, and we spend time discussing how to resolve our common challenges. Having strong ladies in your corner certainly makes the journey easier. What message do you have for women who need the courage to follow their passion? Go for it. The road is not easy, in fact, it is difficult, but it is certainly gratifying when you begin to break through. Seize the moment and start now. If you’d like to get featured on our Facebook page, click here to share your story with us.
JOY PHALA: On switching careers and starting afresh
“One gets to a point where you feel as though the work you do is not fulfilling. When one dreads getting out of bed to go to work, you pretty much know something needs to change!” After years of being a Management Consultant with a Bachelor of Commerce degree, Joy Phala left the security of her job to venture into what captivated and excited her, in a whole new industry. She switched careers from management consultancy to landscape design and growing fresh produce. She is now a landscape designer and founder of Organic Kitchen Gardens. We got into her psyche and asked her for some pointers on starting afresh. Tell us about Organic Kitchen Gardens and what you do for your clients. Organic Kitchen Gardens is an edible landscape design company for chefs, restaurants, and private residents through a design, installation and maintenance process. We create organic edible exterior spaces that reflect our client’s style and personal aesthetic. The concept came about as a result of wanting to create edible gardens that would fit into the urban and suburban environment without the typical farm look associated with fruit and vegetable gardening. Gardens that would reflect sustainable food production while demonstrating good landscape design. How did you know it was the right time to switch careers and how can one be sure of when to take such a bold step? For me, it was more a case of circumstances forcing me to take a particular direction in life more than it was timing. But if I was to generalize, I believe one gets to a point where you feel as though the work you do is not fulfilling. When one dreads getting out of bed to go to work, you pretty much know something needs to change. There’s no surety when it comes to making a change. The biggest risk is that it might not work, and that’s ok because it leaves room for one to gain a deeper understanding of who they are and where their creative genius lies. [bctt tweet=”It’s ok to be completely terrified because so is everyone else who starts out on the road less traveled. ” username=”SheLeadsAfrica”] What advice do you have for those who want to switch careers, perhaps to a completely different industry too, but are too intimidated? It’s ok to be completely terrified because so is everyone else who starts out on the road less traveled. The realization that doing work that matters to me is more important than the fear that I’ll fail is what keeps me going. [bctt tweet=” The only way to know that your venture will work is how the market responds to it. So I literally just started… ” username=”SheLeadsAfrica”] What steps did you take to prepare for entering a new industry and being successful in your new venture? It’s a great idea to understand the legal framework that governs the industry one is embarking on. It’s also a good idea to understand the existing market, the possible competition, and how the industry works, as long as we don’t use this preparation as a reason to hide from doing the work we know we are capable of doing. The nice thing about being an entrepreneur is that you just start. No one other than the marketplace has to qualify or validate your venture. I was one of those that did not get their ducks in a row before introducing my service to the market. The only way to know that your venture will work is how the market responds to it. So I literally just started. I did not learn about the industry while sitting on the sidelines preparing to get in, I learned while on the job and discovered there’s so much more to learn still. Also, I took informal courses and studied Landscape Design. [bctt tweet=”I want to remind Africans that we were practising organics before pre-colonialism days and way before Organic became a trend…” username=”SheLeadsAfrica”] What is your vision for Organic Kitchen Gardens? Do you see yourself changing the landscape of agriculture in the rest of Africa in the years to come? I want to create exterior outdoor spaces that people love to eat from, but also enjoy living in, outdoor spaces influenced by design and the lifestyles my clients lead. I want to also remind Africans that we were practicing organics before pre-colonialism days and way before Organic became a trend and we need to pick up where our ancestors left off and take center stage when it comes to issues of sustainability, biodiversity, and organic land care. [bctt tweet=”There’s no surety when it comes to making a change. The biggest risk is that it might not work, and that’s ok… ” username=”SheLeadsAfrica”] Let’s talk about ‘Grow Organic’, your organic gardening course. What does it offer students? Grow Organic is a three-part course consisting of a fundamentals level, an Intermediary level, and an Advance level course. The aim is to educate delegates on how they can create their own edible oasis with organically grown vegetables, fruits, flowers, and herbs in an urban setting while supporting the development and success of the ecological environment around them. For now, the classes are conducted through a face-to-face interaction. You have two lovely boys; what is your fondest, and perhaps funniest memory to date of you, them and getting your hands dirty in your home garden? My boys are always experimenting with tasting leaves of herbs and edible flowers. My fondest memory is when I had asked them to pick and taste the flowers of Pineapple Sage Herb. It was the first time they had these edible flowers and they exclaimed, “Mommy, it tastes like sweeties!” I remember thinking how honored I am to be sharing this part of my life with them. Hopefully, they’ll pass it on to their children and children’s children. If you’d like to get featured on our Facebook page, click here to share your startup story with us.
How to overcome the fright of starting a business
If you have decided to ignore all the advice of well-meaning individuals and friends and have still gone ahead to start a business this year, you must have some real guts. Starting a business is no easy task. There are endless challenges that often discourage you from even starting. When looking at all the challenges entrepreneurs face, it’s easy to question how your business would thrive. If your business was a soft, supple, newborn baby, your goals as a business owner is to see that this business survives its first years. But how do you achieve this and start your business like a boss? 1. Face your fears Spending nights rolling on your bed, worrying about your business goals won’t make you cause you to achieve them. Unfortunately just thinking about your business will not turn it into reality. You may have several doubts about the likelihood of people getting your products and services, but until you put your business out there you won’t know for sure. Start by creating your sample products, sell them to family and friends and get feedback about them. With every action, you take you to become less and less afraid. Every action you accomplish will help your confidence grow and you’ll begin to see your fear diminish. 2. Surround yourself with positive people Surrounding yourself with positive people can make a huge difference on the success of your business. There are people who would do nothing to encourage you and will not give any positive feedback. If you stay close to such people, you will begin to doubt your ability to reach your business goals. The truth is, the people closest to you may be more susceptible about your business than strangers. Expect it. They may not believe in your ability to drive your business to fruition, you shouldn’t make it your aim to prove that point to them. On the other hand, having a supportive people chip in a suggestion or two will stir your faith in your business, you’d start to believe in this brand becoming tangible as you hear them talk about it like it already exists. 3. Be Patient If there is one thing you will most likely encounter, is roadblocks! And when you do, you will need lots of patience. When things get tough, don’t through your hands in the air and shout “I don’t have time for this”. Firstly, try and understand that the problem you face is not always your fault. If you cannot go through the problem, find a way to go around it. Do not compare yourself with what you see on the news and social media. Seeing everyone move on a much faster pace may be discouraging. When you do his a roadblock on your journey, figure out how to deal with it while putting other aspects of your business in track. You should always be ready to take off when the roadblock is removed. 4. Dance upon disappointment As an entrepreneur, managing disappointment is a skill you can’t afford to live without. So what if things do not work out as you plan? What if a key team member decides to leave at the last minute, or a trusted supplier fails to supply your ingredients on time? What would you do when people fail you? You cannot always control all circumstances when working with people. When things go wrong, you shouldn’t beat yourself over. Try and come up with new alternatives. Though this may be tough, it will become a lot easier if you stay positive about it. Take a break, play some music and dance away your disappointments. You can also create a warm environment where everyone can come together and decide on the next steps for the business will be. If you’d like to get featured on our Facebook page, click here to share your start up story with us.
Ekemini Dan Abia: I decided to help people identify potential abusers through Abuse survivor
Ekemini Dan Abia is a legal practitioner who got inspired by her work in the criminal justice system to create a community which supports and educates victims of domestic abuse through her Instagram page, Abuse Survivor. Abuse survivor aims to create awareness of the damaging effects of domestic abuse by educating members of the public, using Narcissism as a subject. She believes that helping individuals understand narcissism can greatly reduce domestic abuse in the home and its result in the larger society. Through Abuse Survivor, she identifies potential abusers and identifies abuse dynamics. She also provides materials and support for the recovery of survivors and counsels victims of all forms of abuse. What has been your biggest achievement as a prosecutor? Watching adults, children, as well as pre-teens who are victims of sex offenses, look their abuser in the eye and testify against him or her in open court. I am filled with a sense of accomplishment because I know that the person is taking back his or her power and getting out of the abuser’s control. What prompted you to start the platform Abuse Survivor? I was deeply shaken by the death of Ronke Shonde in 2016, who was allegedly murdered by her abusive husband. Reports of spousal abuse/homicides seemed to increase in 2017, and I recall asking myself “why couldn’t they heed the red flags before walking down the aisle”? So I decided to help people identify potential abusers and also highlight the long-term effects of remaining in abusive relationships on adults and children. I came to realize that a large percentage of those convicted for violent crimes are products of dysfunctional home environments and are people with unresolved childhood trauma. The pain and anger they carry around makes them gravitate towards crime or other anti-social behaviors. Knowledge of the above facts propelled me to create Abuse Survivor. Are you an abuse survivor yourself? Yes. I have been a victim of malignant narcissistic abuse. How do you vet the authenticity of the stories people send to you since its all done virtually? Most stories sent to us are accompanied by imageries which are very compelling with the victims pleading for their anonymity. I ask certain question which aims to validate their assertions without leaving them feeling we disbelieve them. It calls for tact and sensitivity, else we could leave a victim of abuse with invalidated feelings which is against everything we stand for. Would you consider yourself to be a social entrepreneur and if so, what would you say is the most challenging part of this role? Yes, I do. We live in a society where an in-depth discussion of abuse is given a passing interest, thus accessing funds to have more impact has been really challenging. Like most start-ups, this is the biggest challenge I have faced so far. You use NARCISSISM as a subject to educate your community. How has this impacted them positively? Lots of people have undergone narcissistic abuse without knowing it. As a result, they lived in utter confusion, depression and other health complications which is characteristic of victims of narcissistic abuse. Watching some members of our community gain clarity, stop blaming themselves and take control of their lives has been very fulfilling. Since starting the platform ‘Abuse Survivor’, have you had any support from anyone? And how has this contributed towards your success? A survivor of narcissistic abuse, who is also a member of our community reached out to me sometime in February 2018. Although living in the UK, she volunteered to build a website for our community. I am very grateful for this gesture. She has also become one of our resource persons. She is always on standby with brilliant and innovative suggestions. Having her as a support system right now propels me to keep doing what I do. What is the one motivation that gets you up every morning? I wake up every morning with the zeal to put out more information in order to reach more people. The knowledge that far too many people in our society are ignorant about narcissism motivates me. What is one piece of advice you would give to a woman suffering from domestic abuse? I would tell her that she is stronger than her abuser is trying to make her feel. All she needs to do is to see herself the way God sees her and learn to love herself. Only then will she have the strength to walk away for herself and to provide a better environment for her children (if she is a mother). How do you juggle your full-time job with managing your platform? To be candid, it is very tasking. However, it is easier because I am passionate about this topic and my full-time job inspires me too. I make time in the early hours of the day from 4 am to 6 am to plan my content. That way, members of our community never experience content drought. You currently run Abuse Survivor solely on Instagram. Any plans to move it to another platform? (Website, blog etc). Right now, we are working on our official website. We plan to make use of other social media platforms while retaining Instagram as our primary means of reaching out to members of our community. Do you ever meet with the women whose stories you share? The vast majority of those who share their stories in our community are impossible to meet geographically because they do so from all over the world. However, I have met a handful of them and they are the most resilient women I have ever met. What future plans do you have for ‘Abuse Survivor’? My vision is for Abuse Survivor to become the number one support system and resource outfit for victims of any form of abuse in Africa. We plan to innovate along the way. What’s your favorite book / Ted Talk of all time? My favorite book is Chimamanda Adichie’s ‘Purple Hibiscus’. I think that is where my interest in domestic abuse was
Quick Maths (2): How to diversify your funds with FSDH Asset Management
Money is a tool…Use it wisely! Welcome to the second part of our Quick Maths series. We’ll be sharing with you financial terms, tips, and tricks to get you ahead of your financial game. In the first part, we discussed various ways for you to generate capital to start your business. In this downloadable guide, we highlighted high-level options you can explore to get capital. Catch up on part one by downloading it here. Now, let’s talk about diversifying money. It’s important to keep tabs on your money, know where each penny is going, and how it will bring you more money because today’s economy is not smiling at all. In this guide brought to you by SLA, in partnership with FSDH Asset Management Ltd, we’ll be showing you different ways to save, protect your savings, and why you shouldn’t have all your eggs in one basket. If you’re wondering how to improve your finances, this guide will help you with some practical ways to get started. Topics this guide will cover: Diversification for low-income earners How to diversify within an asset class It doesn’t matter whether you are a salary earner or a business owner, as long as you have financial goals that you’re looking to achieve, diversifying can help you reach those goals. Roll up your sleeves, tie your hair in a ponytail, grab your pen and journal and get down to work! To keep getting your finances all the way to the top, make sure to follow up on the next guide. FSDH ASSET MANAGEMENT LTD – FSDH AM is a wholly owned subsidiary of FSDH Merchant Bank Limited. They are one of Nigeria’s leading asset management and financial advisory firm. FSDH AM is versatile in financial transactions and investment strategies that meet the need of investors in an emerging economy like Nigeria. They recognize that today’s investors need the services of dedicated and expert professionals to provide them with intelligent investment counsel. Therefore, their strategies are dedicated to preserving investors’ wealth while maximizing the value that they receive. Once you’re through with this guide, visit FSDH Asset Management Ltd to know more and get all your pressing questions answered. Getting access to this guide is easy: just fill out the form below to join our community and get access to this guide, remember this is only part 2, there’s more to come – so stay updated. By joining our community, you also get to enjoy our AWESOME weekly content as well.
Chichi Equomah: Your experiences in the corporate world are relevant in your journey as an entrepreneur.
Entrepreneurship seems to be the new career wave. Do you agree? More folks are beginning to quit their corporate work to own their dreams, become their own bosses, and above all, do the things they love! This is particularly true of ladies who are brave enough to quit their job for their dream jobs. Chichi Equomah is one such lady. Chichi Equomah, now Chichi Yakubu is the CEO of NyoNyo Essentials, a food brand that celebrates Ghanaian food in style! Just google the top eateries to look out for in Ghana and NyoNyo Essentials is definitely one to pop up. From the humble beginnings of a food catering service, Nyonyo has expanded to a restaurant and the corporate go-to food services firm in the industry within a span of 3 years. Their client portfolio is already impressive, having catered to clients such as MTN Ghana, Cummins Ghana, National Petroleum Authority, Eische Life, Ghana Water Company, EIB Group of Companies and Cocobod to name a few– and with the recent opening of a restaurant, one can only imagine the way to the top. As an erstwhile HR practitioner at TNS, a multinational market research company, Chichi leveraged on her skills in communication and project management, and her lifelong passion for cooking and creating to develop NyoNyo Essentials. But that can’t be all. We caught up with Chichi to tell us about the relevance of her former traditional corporate jobs in her day to day running of NyoNyo Essentials. She talked about the lessons she learned and what existing and future SLAyers can pick up from their existing jobs before they make that full time transition into entrepreneurship. The mastermind behind the meals: How did the story of Chichi and NyoNyo Essentials begin? The story of NyoNyo began with my mother. My mother is an amazing cook, and she owned a thriving food business. I picked up after her when it came to cooking and I am a foodie too, so naturally I also wanted to venture into the catering industry. I grew up determined to start a restaurant, but life happened and it became a dream deferred. In 2014, I felt the inkling to pursue this dream again. I took some time off social media to lose weight, rebrand myself and strategize for this dream, and a year later, NyoNyo Essentials was born. How did you know the time was right to leave your job and fully invest yourself in NyoNyo Essentials? It was a rather gradual process. I worked full time at TNS at the time, when I started this food business. I spent my spare time catering to NyoNyo, but the business was growing bigger by the day mainly because of our social media marketing and excellent recommendations. It was becoming challenging to adequately balance the two. So one day after careful consideration, I packed my bag and baggage and decided to fully dedicate myself to NyoNyo Essentials. I have never looked back. There comes a point in life where you really have to decide what you want to pursue. It’s a decision you can only hold on for so long, but deep inside you know what your guts want, what you are yearning for and what fuels your passion, and eventually, you will have to choose. And I did. Looking back, what are the top 3 lessons you have learned from your roles in the traditional corporate world that have proved useful today? I spent four to five years in typical 8-5 jobs and I feel that’s enough for me to have pursued my dream now. My time and experience I garnered there are still very relevant and extremely beneficial to what I do today. The first thing I learned was to be accountable to a superior. I strongly believe that everybody has to be accountable to someone; accountability makes you upright and productive. I have also come to fully appreciate some other attitudes I learned during such time. [bctt tweet=”Be conscious of your time. It’s a priceless gift – Chichi of @NyoNyogh” username=”SheLeadsAfrica”] I learned how to be punctual. From reporting to work on time and managing my work schedules, I learned how to be consistent with my time and also manage it efficiently so that I deliver on tasks promptly. Today, it’s one key trait that drives NyoNyo Essentials and how we operate. I still work at Nyonyo Essentials as though I am still being monitored by a superior and I encourage my staff to also work in the same vein. If we have a delivery at 2 pm, and you show up even 15 minutes late, your client is not going to be pleased. Besides, we deal with food so soothing a hungry and an angry client is double the work. [bctt tweet=”Another big lesson for me is that we are all replaceable, don’t get too comfortable – Chichi of @NyoNyogh ” username=”SheLeadsAfrica”] I am not the only employee at work. If I goof today, I am replaceable. If I make a big blunder, I can be replaced easily. The question that makes the difference is that what am I doing to be excellent and to constantly upgrade myself? This is same for Nyonyo Essentials. We are not the only one in Ghana’s culinary space- there are others chasing their dreams like just ours. This is why we are always challenged to be better with our food and our customer service. It also spurs me on to continuously set milestones for Nyonyo and find answers to this burning question at all times. “What can I do to make the NyoNyo brand relevant to our customers always?” [bctt tweet=”You can only do so much. Learn to delegate – Chichi of @NyoNyogh” username=”SheLeadsAfrica”] Before entering the corporate workforce, I found it difficult to ask others to assist me with basic tasks. The one thing I learned while working was that there is always a lot on my plate and I couldn’t do it alone no matter how hard I tried to multi-task. We work in teams, and it is