The Empretec program is in Kenya. Here’s what you need to know
By now, it is no secret that the prestigious program, Empretec is now in Kenya. This came about after an intense week of the United Nations Conference on Trade and Development (UNCTAD) in Nairobi last month. After the formalities, it was announced that the Kenyan National Chamber of Commerce and Industry would be partnering with UNCTAD on this program. Mary Muthoni is the chairperson of the Women In Business committee at the Kenya National Chamber of Commerce. Empretec will mean a lot to Kenyan women as they get to benefit from the perks that come with being a part of the program. Some of these benefits are already being enjoyed by women in other African countries, like Zimbabwe. This will bring many benefits too Kenyan Motherland Moguls and we share some of them below. Capacity building Empretec offers a rich training program with a pool of 64 international trainers and 160 trained local trainers. These trainers are all about impacting personal development and business skills to participants who include women from the formal, informal and the employment sectors. Their curriculum is also tailored to international standards. Creating of life bonds amongst Empretec trainees Once a part of Empretec, you’re in it for life. The program follows up on its participants even after training as part of a lifelong relationship. Empretec sponsors follow up to see how the lessons learnt impacts the businesses of participants. It gets even better because you can always find a shoulder to lean on in the Empretec family. Networking and mentorship Ladies love conversations and it’s never a dull moment you can open up and create bonds. Empretec takes in women of all ages and orientation. So hanging out with other women in the program will always mean something new will be learnt. Also, Empretec has trained a large pool of women over the years since its establishment in 1988. Empretec’s presence in 37 countries means that when you join this community, you get to build a network with women from not only your home country. You’re part of a network of women from the rest of the thirty-six countries including Ethiopia, Ghana, Jordan, Botswana, Argentina, and Algeria. Smart girls know that their network is their net worth. Here you’ll need to be ready to establish contact with people from all walks of life. Be it the Motherland Moguls who have already established their businesses and are looking to offer seed funding for great business ideas or intelligent young women with brilliant ideas and that are looking for persons with expertise to partner with. Empretec is a well that keeps giving but never runs dry. Here, you get everything you need and all that’s required of you is to make it work. You’ll get to see that women from various developing countries face the same difficulties as you. And that the only way to emancipation is in finding long-term solutions for entrepreneurs. Locally certified trainers The availability of local trainers certified by the UN body means that members have access to the very best. With Empretec, you can have access to trainers with the know-how to get you through business challenges. This will help you confidently experiment with new ways of doing business . Obviously, the business field can be tricky, filled with uncertainties and other stress. You will need to have your hand held by the right people to navigate through these scenes and come out successful. Identifies and enhances personal opportunities Empretec’s training is personalized and depends on what stage you’re at in the business world. There will be people looking to venture into business for the first time and those with great business ideas needing guidance on breaking even. In addition, there are others already in the business scene and seeking to expand their visibility. Empretec will be a great space for Kenyan women to get answers and to learn how they can use their talent to make money . Eradication of poverty and social problems. Empretec encourages women to be social entrepreneurs. This means establishing businesses that seek to solve social, cultural and environmental problems. The purpose of these businesses is not just to make money but to also leave a positive mark on the society. Empretec encourages entrepreneurs to work towards achieving sustainable development goals even as they make their money. Awards and recognition Empretec honors her alumni at the Women in Business Awards. A Vietnamese lady, Tran Thi Viet won gold at this year’s awards for her company, Viet Trang Handicraft. Her company makes basket-woven goods from banana leaves, water hyacinth, corn leaves and bamboo. The company had a humble beginning but now exports goods worth $1000 million to the European Union. Viet Trang Handicraft went on to create employment for 250 weavers. This is the spirit of Empretec, to solve societal problems in our countries and at the same time make money for the entrepreneur. In summary, Empretec is the place to be for any woman seeking to make it in the business arena. The opportunities here are immense and ladies up for first dibs will definitely have more than enough to carry home. With all this said, it’s time for Motherland Moguls in Kenya to grab this opportunity!
Lessons from Mark Zuckerberg’s visit: Check your bias
So by now everyone knows that Facebook founder, Mark Zuckerberg was in Nigeria and Kenya just recently to “inspire 200 developers”. There’s been so much buzz on that visit and we are clearly not over it yet. Here’s what we observed from not just Zuckerberg’s visit but also from the buzz around it. Tech isn’t just for guys Gone are the days of thinking being a tech girl translates to nerdy looks and oversized T-shirts associated with the halls of engineering schools. You know, we can actually have smart, independent women who get hot and heavy with electronics on a daily basis —and come out with some heat of their own. Remember how in school, your course of study wasn’t just a matter of personal preference? It defined how intelligent you were. The geeks were all in the sciences while the not-so-brainy ended up in the social sciences. The course you read was as important as the clothes you wore, or the slang you used. But not anymore. Anyone, and we mean just anyone, can thrive in the tech world! So, here’s the thing, ladies. It’s okay to declare membership to that social group and be hip. We need more tech girls and we’ll be cheering them all the way. Defining people by their colour is not cool! There has been a lot discussion over skin tone. Over the weekend, after Mark Zuckerberg’s visit, the colour fights got worse on twitter between Nigerians and Kenyans. https://twitter.com/hennrry007/status/772177102321885184 These days, the one-time ubiquitous ‘black is beautiful’ mantra has been overrun by the light-skinned Instagram sensation. While everyone still claims that blackness is the gold standard for African women’s skin, others would insult a black woman for being too dark. Sneaky. We are officially over it. How about we start making women (and men alike) comfortable in the skin they were made in? The last time we checked we were all black! In all fairness, you can’t be chilling at the background all the time Your perspective changes right around the first time you’ve worked at a place for a while and seen a Psychology graduate changing oils at a factory. You chuckle or cringe at the strangeness of it and realize, “Wait a second! He probably even earns a salary higher than people who have MBAs!” You may need to start redefining when and how you reach mega-success. That means making your passions profitable. It may even mean skipping school to pursue a dream. Mark Zuckerberg, Bill Gates and Steve Jobs all did it, you know. Forgoing a traditional corporate career may pay off —but remember it also takes discipline, hard lessons, and responsibilities at an age when most of us are still figuring out which of our photoshopped pictures to post on Instagram. Ideal business location has over 1,000 other meanings We are not here to say location isn’t important or anything —but it is there only for ambience. Andela, the tech company Mark Zuckerberg visited is definitely not located in the highbrow areas of Lagos. It’s at the Co-creation Hub in the suburbs of Yaba! I bet you didn’t also know that in June, for its first lead investment, Mark Zuckerberg and Priscilla Chan’s fund led a whooping $24 million into Andela! So, the location may not be what you’d expect but so what? Zuckerberg found them anyway. In conclusion, all the stereotypes that made sense years ago and kept us busy doing nothing to better our lives as Africans? Forget them. We know better.
Fatima Zahra Nassik: Treat your business like a rollercoaster
There’s nothing as inspiring to us as seeing students getting their hustle on. Talk about getting into things early. Fatima Zahra Nassik is a bomb-ass social entrepreneur from Morocco. While pursuing her studies, Fatima co-founded Enactus ENA, a platform for student and business leaders, with her friend. Fatima didn’t stop at Enactus ENA though, she also started Laymouna with Fatima-Azzahra Benfares. Laymouna is an initiative that brings fruits and healthy snacks to busy students and working people. She’s also involved in starting other ventures and still interns at the same time! Read on to find out how Fatima brings her academic savvy into her entrepreneurial life. Tell us about your organization, Enactus ENA. Why enter into social ventures? Through Enactus ENA, the idea was to show that architecture students can also have an entrepreneurial mindset. In our first year, this was basically our goal. We started organizing conferences and events like, ‘Find the leader in you’. At this event, we had interesting leaders and speakers give inspiring speeches. We also had the first edition of the Enactus Regional Summit. It gathered 8 teams from the region to share experience, knowledge and especially communicate on their projects. Through workshops where business tools and team building activities were taught, we had several on-field types of research where we spotted different needs. After many interactions on ideas that responded to those needs, Laymouna, TownOut and C-Home were founded. Tell us about your social ventures. How do you ensure that they achieve success? Laymouna is an enterprise that aims to make fruits and healthy snacks readily available to students and working people. The idea of Laymouna really came from a need that we, as students, faced in university. We decided to do something about it. We do this through innovative vending machines and stands that provide fresh and accessible choices for people who want to eat healthily. On a more ambitious level, we want to improve the food culture in Morocco. Then through TownOut, we organize trips to remote areas in Morocco. We promote them as new tourist destinations and therefore empower them economically. Finally, C-Home is an alternative construction method where we use lightweight cardboard for homeless people. The idea is to build at a lower cost and quickly too. To ensure our ventures achieve success, we give presentations of our project’s progression to an advisory board formed by many professionals and business leaders. We organize this approximately every two to three months. We also ensure our projects participate in as many competitions as possible to maximize feedbacks and improvement. Most importantly, we have Enactus Morocco as a constant counsel. What difficulty have you faced in founding and co-founding? What advice will you give other women looking to start a project together? Concerning founding and co-founding the venture, we discuss and respect each other’s opinion at every single step. Of course, final decisions are made by the CEO if a mutual agreement takes too long. I would advise women planning on starting a project together to view their ventures as rollercoasters. Ups and downs would be a recurrent feature. Aspiring entrepreneurs must see them as necessary challenges to reaching goals. Instead of being discouraged, see them as opportunities to show that things can be different and especially like you imagined. At the end of the day, you are here to create impact and value to the world. How has your organization grown since you started on it? What steps have you taken to get it to where you want it to be? The organization is growing pretty fast. Actually, we come top to mind when it comes to entrepreneurship in our university. We are looking forward to gaining more impact in the next year and to give birth to other projects. Professors and trainers have shown interest in coaching us. We’ve been contacted by many foreign partners interested in not only our events, but also our projects. For this year, we aspire also to have more projects in the field of architecture or urbanism, a domain that we master. Tell me about your experience at the Henry Ford Academy. What steps did you take to ensure that your project won the best pitch prize? My experience in the Henry Ford Academy (in partnership with IIHEM) was rewarding. Several entrepreneurs and business leaders came and we heard their inspiring stories. We had many courses from shaping the idea of a project to how to pitch it. And finally, how to finance a business venture. For three different prizes, a presentation of our project was to be made in just one minute. Since the training was in French and English, my colleague and I decided to pitch Laymouna in both languages in exactly one minute. I think the originality of the pitch is what made us win this prize as we caught the attention of the audience. Furthermore, Laymouna was the startup selected for the HFEA ICP program for a two-week consulting with IIHEM alongside VCU students who came from the US. As a freelancer and businesswoman, how do you manage all these projects? What do you do to unwind and relax? I think the answer to this question is actually passion. I am a super active person. I really believe that my actions can give a positive impact in this world. Freelancing is most of all, a way to help me gain experience in the professional field beside my studies. My passion has helped me find a way to manage these projects. It’s my strength especially in my lowest moments (rollercoaster, remember…). Personally, I believe travelling for a few days or spending time with family is the best way to unwind and relax. It helps me achieve a broader vision of where I’m going and how. Lately, I’ve started working on starting some dancing classes. I want a physical activity that includes fun. Are you still a student? Yes! I’m in my fifth year. Of course, this means I’m basically focused on internships.
Nnenna Kalu Makanjuola: I was tired of waiting for someone else to do it
This is the age of wellness and African women won’t be left behind when it comes to health and well-being. Fed up with the lack of healthy living content geared towards African women, Nnenna Kalu Makanjuola knew she had to do something about it. So she started Radiant Health, Nigeria’s first women’s health magazine. Available on Apple and Google Play, Radiant Health is a complete guide to healthy living for today’s African woman. Currently, it is the only global African-owned health magazine focused on bringing all aspects of health and wellness under one title. The magazine also focuses in-depth on socio-cultural issues that are relevant to the well-being of every African woman or girl. We spoke to Nnenna Kalu Makanjuola to find out how African women move towards living healthy. She was graceful enough to share her favourite smoothie recipe too. Why did you feel like now was the right time for you to start Radiant Health and why you are the right person to do it? Radiant Health, quite frankly, is the magazine and health platform that I was searching for to meet my own healthy living needs as an African woman. I was constantly surprised each time I googled African or Nigerian health magazine. I found there wasn’t much in that space. This is a search I had done periodically from the time I was a student and well into my career. But somehow, it never quite occurred to me to start one…until three years ago. I was out for a long run one early morning and thinking about health care in Nigeria, as I often do. And the idea just very clearly came to me to start a health magazine. I didn’t feel the least bit qualified to publish a magazine. But by the end of that run, I had my mind made up to go for it. I thought, “why not me?” It’s fair to say I was tired of waiting for someone else to do it. Why do you think many professional African women struggle with living a healthy lifestyle? I’m reminded of a quote attributed to Chimamanda Adichie, that says “We have taken over our father’s job while retaining our mother’s responsibilities.” In talking to so many of my peers and Radiant Health readers, lack of time brought on by our increased responsibilities is a big issue. Even when the partner/spouse is supportive (and many of them are), African women still bear a heavy share of home, child rearing or other imposed traditional responsibilities. Many try to create a balance with careers and/or side businesses. Often time, it’s the health that gives, if we’re to keep up with these expectations. Equally challenging is the dearth of credible, African-tailored health content we can rely on. No matter where in the world we live, our African sensibilities, consciously or unconsciously, influence nearly everything we do including our health-seeking behaviors. But when it seems everything out there is telling you your culture is incompatible with healthy living (think food for instance), we need a platform that not only counteracts this message but guides us to live a healthy lifestyle that embraces our African essence. And that’s what Radiant Health brings to the table. What makes Radiant Health different from the other health and wellness platforms that exist on the market? I like to think of Radiant Health as a complete guide to healthy living for today’s African woman. We recognize that health is not just the absence of disease and encompasses the whole self. So in addition to health, wellness, fitness, and nutrition we also focus on the mind, spirituality, style, beauty, culture and life. We began as Nigeria’s first women’s health magazine and we’re now the only global African-owned health magazine focused on bringing all these aspects of health and wellness under one title. Our content is well researched, fact-checked and written by experts in their respective fields. We are also very driven by the social issues that impact African women. Every single Radiant Health magazine issue focuses on an in-depth socio-cultural issue that is relevant to the wellbeing African woman or girl. I’m also committed to dedicating a portion of our revenue to support well-organized local, homegrown organizations that are working on alleviating some of the most egregious social injustices faced by the African woman. Finally, we believe strongly in aligning only with advertising partners whose products are not in direct conflict with health promotion. For a startup, it hasn’t always been easy to turn down tempting offers but this is something I feel very strongly about. For your business to get to the next level, would you prefer funding or a high value mentor? Which one would you choose and why? High value mentor. There’s nothing quite like mentorship from someone who has walked the path you are trying to walk on. I don’t want to give the impression that capital is not critical to growth. It is. But even those with deep pockets still need high value mentorship to succeed. I believe with the right mentorship, the funding will always follow. I’ve been fortunate to have encountered some great mentors along the way. I should also add that a high value mentor could be a business coach or strategist that you pay for. You don’t have to wait for someone to freely take you under their wing to benefit from high value mentorship. What can we expect to see from Radiant Health over the next 6 months? Currently, our quarterly issues are published digitally and sold via in-app subscription purchase on Apple and Google Play app stores (news stands). Plans are now underway to add limited print issues in the coming months. We’ve also begun the first launch of a series of our Radiant Body Reboot fitness and nutrition program that have only been available to a select group until now. By the end of the year, we would have rolled out the complete 90-day Reboot program, which includes a done-for-you 21-day clean eating
Nthabiseng Nkosi: Working from home is the norm now in South Africa
Ah the dream. Managing a business and team successfully from your home. Nthabiseng Nkosi is living it. Together with her husband, Nthabiseng built and now runs a proudly South African design agency called Jutsu Design. Even though Jutsu’s first clients were friends and family, the agency now offers services ranging from web design, digital solutions, mobile apps to photography. SLA caught up with Nthabiseng to learn more about Jutsu and managing a business from home. Nthabiseng, tell us, how did Jutsu Design come about? Jutsu Design started out as a concept to build a small design agency that would offer affordable designs through the line services for SMME’s. My then boyfriend, now husband, and I worked on building a name for us – Jutsu. The name ‘Jutsu’ came about as a result of the team being avid anime fans. ‘Jutsu’ is a Japanese word meaning technique or skill. Once the name was decided on, the company was then officially registered in 2011. Friends and family were our first clients and we grew from there. Fast forward to five years, the company offers web design, digital solutions, mobile apps as well as photography. Jutsu also developed our first two title sequences for e.tv’s Heist and SABC 1’s Dreamworld. How large is the Jutsu Design team? What are the challenges of managing your team? Jutsu Design is a team of a husband, wife, web developer, PR manager, freelance writer, and photographer. The team was initially made up of four members when we started out in 2011. Two members left to pursue other career paths and the rest of us continued with business. One of the major challenges we face at Jutsu is keeping up with the workload. Most times, it gets a little too much to handle, but we try to meet deadlines. In the earlier years, it was difficult, but every project has been a learning curve. Did work from home from the start? How did you manage that? Being a micro- enterprise, Jutsu Design has always operated from home. We are able to save money that would otherwise have been used for rent. We keep costs at a minimal because our company is small. How do you create awareness or reach clients for Jutsu ? The funny thing is, we don’t. We get new clients through word of mouth from our loyal clients. We have a website up and that too has been working for us. Active promotion of our company might mean getting extra hands and moving to bigger premises. How do people react to your working from home? I think working from home is the norm now in South Africa. Some people can be a little envious, but it takes a lot of self-discipline to be self-employed. You may think you have all the time to just chill and work later, but you actually don’t. How do you draw the line between work and running a home? At first, it was extremely difficult working from home. I used to want to make excuses with that, but with deadlines closing in on me, my head would spin. So, I have learnt to be a lot more disciplined. If possible, I work half days on Mondays to Wednesdays. Thursdays and Fridays, I do house chores; laundry, cleaning etc. This schedule works for me as I do not have a housekeeper. But if things get too hectic, with meetings and events to attend, I leave house chores to the weekend. What’s the best way to unwind when your office is also your home? My husband and I sometimes, go on dates, engage in fun activities and fetch our little one from the crèche. I have my spa days and he has his boy’s night outs with his friends. We try to do this once or twice a week. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Lisa Chiriseri: Some people get offended at my confidence in reaching goals
When you’re a young, black woman trying to make a change in the world, there will be people who don’t take you seriously. If you’re petite and are blessed with that strong melanin that makes you look ten years younger than you are, chances are you’ll be taken even less seriously. This is a problem Lisa Chiriseri has had to deal with often. Lisa is a Zimbabwean social entrepreneur who has run social initiatives since she was in university. Now back in Zimbabwe, she’s running several projects and a start-up. Here, Lisa tells us about her social initiative program – Street Exit Strategies and her energy project for women. Lisa also lets us know why women need to support each other and why she returned to her country to help in the re-building process. Most young Zimbabweans who study abroad don’t come back because of the issues at the homefront. Why did you come back? I had so many reasons to come back home. In my first year schooling abroad, I started a social initiative in Zimbabwe which I ran from school. But I always came home during the holidays to help the team on ground manage it. Secondly, though Zimbabwe wasn’t out of the woods economically at the time I graduated, there were prospects of improvements since we had just dollarized. The economy seemed to be stabilizing and we had the GNU (Government of National Unity). I was determined to be a part of my country’s rebuilding process and I’ve stuck it out for the past 5 years since I returned. How were you able to manage this social initiative in absentia? I believe in the indisputable synergy of a passionate team. When you have committed team members like I had, things tend to go well. Also, while away, with online communication, a good friend literally ran the initiative. Tell us about this social initiative. What was it about? It was called Street Exit Strategies, which is actually the name of my current registered trust, under which I run lots of other projects. It was basically a soup kitchen and rehabilitation centre. We focused on teens and young adults, especially those who were kicked out of homes and centres once they turned 16. So, we focused on rehabilitating them, reconciling them with their families and helping them continue with their O levels and tertiary education. We’ve got several inspiring stories to tell of our efforts. One of the guys we took off the streets and helped through O levels just completed his secondary education. Another is concluding his Master’s program at the University of Western Cape. And oh, there’s still another who just completed his degree in Political Science at the University of Zimbabwe. Do you still run the soup kitchen? We run it on a case by case basis because, in 2013, organizations running soup kitchens reached a collective decision to stop supporting people on the streets. More people just kept cropping up on the streets. Struggling people who had homes starting showing up on the streets looking for support and we needed to be more accountable. It felt like we were forcing people to go to school, forcing them to attend rehab sessions and peer mentorship programs. However, we continued with referrals to drug and alcohol rehabilitation centres and also providing family planning advice. What other projects are you currently involved with? I’m currently working on a gas-related project called Women in Energy. It’s a known fact that for a resource that’s mainly utilized by women, the energy sector is a rather male-dominated industry. Women need heat to cook, and some walk for kilometers to get firewood. Imagine the energy and time wasted! Exposure to fumes from unsafe firewood and paraffin also have adverse health implications. In the rural areas, you find women with gray films over their eyes, cancer of the lungs and other ailments that could have been avoided. I’m out to change that by providing clean, safe and affordable energy sources to these women. As a young girl, did you always know this was something you’d do? I’ve always been passionate about helping the disadvantaged. I didn’t know it was something I’ll be doing full-time. Actually, it only dawned on me recently, when I tried working a full-time consultancy job and I hated it. I realized it wasn’t for me, I simply couldn’t work at something that benefitted someone I didn’t even know, or whose objectives I knew nothing about. I always knew I wanted to help people and I’ve always had a way of balancing several projects at a time. What would you tell that young woman who’s involved in a career she’s not too keen on, but also afraid to venture out? I would say reach out, it’s really surprising how useful people can be if you tell them about your passion. Ask for pointers and referrals, but be very selective on who you talk to about your ideas. When you get the opportunity, introduce yourself and exactly what it is you want to do. Networking is also very important. Who you know is everything! The world has evolved and people are much more open to helping young women. There are organizations, groups, and activities making access to information and networking easy. Take your time, get as much information as possible then confidently step out. There’ll never be a perfect time so you’ve got to start anyway.
Dzivhu Precious Tshiwalule: I know and understand my own purpose
Dzivhu Precious Tshiwalule, a Dietician and co-founder of UPower Africa is one woman who makes being a superwoman seem easy. She attributes her balance in life to knowing and understanding her life’s purpose. As a wife and professional, she refuses to be limited by just her talent but strives to break new grounds. She is also the author of an informative book on eating right, ”Shaping your Attitude towards Healthy Eating.” Lerato Motshana, our SLA contributor had the chance to talk with this awesome and passionate woman. Tell us about UPower Africa UPower Africa is a youth development initiative focused on developing disadvantaged students, especially in remote rural areas. We help them gain access to basic information and education. So far, we have branches in Nigeria, Uganda, Rwanda, Kenya and Zambia. And in South Africa, every province has a UPower Africa manager. How did you become a part of UPower Africa? Co-incidentally, my husband is the founder of UPower while I am the co-founder. My husband grew up in poverty and so naturally, he feels obliged to help kids in rural areas who are going through what he had experienced first-hand. Aside being a co-founder, what are your other roles in UPower Africa? In addition to being a co-founder, I am also a member on the UPower Africa board. We are currently involved in a couple of projects, but I’ll mention a few. We donate computers, school shoes, online university applications and motivation to students in schools. I oversee these projects, liaise with provincial managers, and provide assistance where necessary. UPower Africa is not a typical NPO. How were you able to achieve that? I am inspired by the evident success and progression of those we’ve been able to help and motivate. Meanwhile, UPower Africa is just three years old but we’ve recorded successes in helping people get into universities. Let’s talk about your book, what’s it about? I wrote a book titled “Shaping your Attitude towards Healthy Eating”, and it extensively addresses the attendant health consequences of not eating right. The book is significant to me because as a first-year student in 2005, I was diagnosed with a brain tumour. As a Dietician and from the knowledge gathered, eating right contributes so much to good health. I never got to know the cause of the tumour but through research, I have come to believe there was a link to the kind of food I ate. So, I decided to write a book, highlighting the importance of healthy eating and how to keep chronic health conditions like cancer, high blood pressure, and diabetics at bay. Is healthy eating the ultimate solution to chronic health conditions? Evidently, food plays a huge factor but there are other factors like smoking and so on. Let’s move on to less serious stuff. What do you do for fun? I am usually so busy and actually don’t relax much. I do a lot of seminars on purpose discovery and the like. I am also involved in a lot of church activities, indoor exercises, and travelling. Obviously, I don’t engage in a lot of what people qualify as fun. UPower Africa, book-writing, being a Dietician, a mother, how are you inspired? I am excited and driven by my life experiences and the need to be of help to the next person. What would you say to an African young woman who views marriage as the ultimate life goal? Marriage can be beautiful if you are married to the right partner. My husband and I enjoy a unity of focus and that has helped our marriage. Notwithstanding, I don’t believe marriage is the ultimate life goal. A purpose-driven life should be the goal for everyone, man or woman. If you’d like to share your story with She Leads Africa, let us know more about you and your story here
Adedoyin Jaiyesimi: People tend to trivialise the writing process
Adedoyin Jaiyesimi writes and edits books, manages blogs and creates content for websites. Through her coaching and training platform, The Sparkle Writers Hub, she is helping other writers achieve their writing dreams. So far, some of her trainees have moved on to start successful blogs while others have been able to gain access to platforms to showcase their work. Adedoyin fills SLA in on not just the excitement of writing, but what she is doing about it, for herself and other writers. How can a writer turn her craft into a profitable business? Turning your writing craft into a business starts with having a plan. What kind of writer do you want to be? What range of services do you want to offer? Do your research and find the niche you can excel in. There are people who stop at editing and proof-reading while others take it further by writing web copy and coaching other writers. Once you identify the services you are able to offer, you should talk to an intellectual property lawyer to know the steps to take to protect the content you produce. You also need to think about how you will publicize yourself and your work in order to build your client base. Build the right structure and most importantly, get people to work with you. As you get more clients you will discover that you can’t do it all by yourself, especially if you want your business to grow. What are the right principles to turn a small idea into a profitable business? I would say the number one principle is passion. You need to be passionate about what you are doing otherwise, the business will fizzle out. Then there’s the part of creating value. For any business to be profitable there has to be some value that is being added. This is essentially the ‘why’ of your business and it goes beyond money. What need is the business meeting? How does it improve the lives of people? One thing I have learnt over the years is the importance of building a brand and not just a business. You must be able to connect with your clients and deliver on your brand promise. This involves going the extra mile. It also involves making the choice to be excellent in your delivery of service and be innovative. Have you faced any challenges that are unique to your trade as a writer? How did you overcome them? Yes, I have. They are so many, to be honest. One of the challenges writers face is managing writer’s block. When I first started out, I was a lazy writer and I used to write only when I was inspired. You can’t run a profitable business as a writer if you only write when you are inspired. So I had to discipline myself and learn how to come up with creative content whether I am inspired or not. It was tough, but I’m glad I went through that process. Another challenge I faced was putting the right price to the services that I offer. Something that I used to hear a lot when I started was, “Is it not just to edit the content on my website? Why are you charging this amount?” There is a way people tend to trivialize the writing process especially when you are able to deliver quickly. I did a lot of trial and error before I could find the price that I was comfortable with charging because there is no industry standard. Now, I have set prices for every service I offer. I’ll add one more because like I said, they are many. Putting the right structures in my business was challenging. Creative people don’t like structure. We just go with the flow. This will hinder the growth of your business. So I had to take the time to put the right structures in place. I registered my business name, Content Craft, opened a business account, set up a proper accounting system and so on. It’s not perfect yet but we have a process for most of the operations we carry out. Realistically, in what ways can an African woman live off writing? There are many ways an African woman can live off writing. Like I tell the writers that I coach, you just need to be creative and be able to identify the gaps that exist. When I started out, what I knew how to do best was to write articles and edit magazines. Now my expertise has grown to creating and editing books, managing blogs, writing web/ social media copy and creating content for social media. So the possibilities are endless. If you want to live off writing, you can become an editor, you can be a content creator, you can be a copywriter, you can write voice over scripts, you can write content for training materials and so on. As you improve your skill, you can also earn money from coaching other writers and organizing training sessions for businesses and individuals. How do you help other writers achieve their dreams? Is it through mentorship or any other means? I created a platform called The Sparkle Writers Hub and our main aim is to help everyone who has a desire to write to achieve their writing dreams. We work with all kinds of writers; the ones who have a nudging in their heart and those who have started writing but want to take their work to the next level. We offer a basic training program where we teach writers the basics of writing and how to attract readers. We also offer a more intensive coaching program where we work one on one with writers to achieve their goals. Since we started, some of our trainees have moved on to start successful blogs while others have been able to gain access to platforms to showcase their work. What will be the name of your first book and what will it be about? The
Rutendo Chilenge: Our relationship with clients goes beyond the economic
There can never be enough events management companies as we Africans love our events. Motherland Moguls in events management have added little bits to differentiate their brand. Take incorporating floristry and gardening into events, for example. Rutendo Chilenge is the founder of Majestic Gardens, a registered events company in Zambia. She is also the woman behind Chitenge and Wine, a chill picnic and live performance that has become a platform for indie artists and musicians. Rutendo shares with SLA contributor Itumeleng, her other ventures and how she got her start as a florist. Tell us, what business ventures have you gone into? For the past 6 years I have been running an events company which is legally registered in Zambia called Majestic Gardens. Majestic Gardens is an outdoor event venue hosting weddings, bridal parties, wedding photography, music video shoots and any events that require an outdoor venue. What was the attraction for you? Why go into events management? Majestic Garden’s first event was in 2012. At that time I was unemployed and took this as an entrepreneurial opportunity to change my life. For a long time in Zambia, halls -a more expensive option- were the only outdoor events venues available. At first, the attraction to entering events management for me was the love of gardening. I inherited this gift from my mother. Majestic Gardens has only grown and grown since I started it. Now, our venues have the capacity for between 250 to 400 people. What is the one thing that makes your events special? We get to know who the clients are, get one-on-one interactions which the clients and give a personal touch to the events. We build relationships based on trust and understanding with clients. This goes beyond the economical aspect of the business. Beyond the service, Majestic Gardens is also a memory. I try to give my clients the best regardless of who much they can afford. What is the most memorable event you have hosted? A bridesmaid was proposed to at a pre-wedding photo-shoot held in our gardens. She was not expecting her fiancé to sneak up on her from behind flowers. I love that I was a part of their happiness! Tell us about Chitenge and Wine. How did it come about? Chitenge and Wine is an Afrocentric picnic idea that my late brother and I adopted from Nairobi’s Blanket and Wine event. It was a novel idea in Zambia and so we grabbed it. It is centered around the Chitenge cloth and for every ticket, our guests get a bottle of wine and a chitenge. The concept is to encourage the combination of passion and the African spirit in young people. Our focus is to help young people, especially artists understand that they can reach any height even as Africans. Interestingly, most of our guests are budding artists and we provide a platform for their talent and passion. What’s the long term goals for your businesses? For Chitenge and Wine, I would like to see it go to different towns in Zambia. This is so that we can learn about different cultures in the country. I would like it to be a major tourist event, so that tourists coming to Zambia do not only visit Livingston. I see Chitenge and Wine as one of the events listed on tourist brochures in Zambia. I would like to see Majestic Gardens grow so big that it is moved to a larger venue that is able to host multiple events at the same time. I would also like to see Majestic Gardens grow into a floral culture resource centre that trains people on gardening. Gardening goes beyond sweeping. What is the biggest lesson that you have learned from being an entrepreneur? I have learned hard work and discipline. There are times that money does not come in and the only thing that propels you to continue is your passion. What drives you? I love to positively impact people in whatever it is I’m involved. And that’s a whole lot, you know. You currently live in Addis Ababa, Ethiopia, what is the one thing you appreciate about this country? It rains a lot in Addis. I love the potential that the country has to expand its floral culture. Ethiopia can grow and export so many exotic flowers that cannot be grown in other regions of Africa due to the climate. It is flora that we can only imagine in my home country. If you were to be given super powers, which powers would you want and why? I have lost loved ones to sickness and conflicts. So it’s definitely going to be healing powers. Also, If I could, I would help people through the pain and devastation of conflicts. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Adomaa Music: Dare to be different and unapologetically you
Adomaa is a Ghanaian fast rising afro-jazz singer who is known for her distinctive style of singing, insightful messages, and creative video concepts. This sensational artiste who believes that music is her drug has chosen to pursue a genre which is totally different from what people are used to. Though she faces disapproval from people who do not relate to her style of music, Adomaa still holds on to what she loves and believes afro-jazz is the next big thing. Judging from the recent Vodafone Ghana Music Awards show where she won the 2016 Unsung Artiste of the year, we believe Adomaa is underway to success. Why did you choose the afro-jazz music genre? I wouldn’t exactly say I chose the genre. It’s who I am and how I know best to express myself. I grew up on a lot of jazz, blues, and soul till it became part of me. When the decision came to pursue music as a career, it’s what came instinctively. Still staying true to my love for jazz, I wanted my Africanism to be represented in my music as well. So, I decided to fuse the Jazz sound with African rhythm, hence the name: Afro-jazz! What makes you think this genre is here to stay? When I started, I was truly stunned by the overwhelming response from the public. I didn’t think anyone cared about the type of music I did because it isn’t mainstream. The feedback though made me realize that there’s a huge market for Afro-jazz here! It’s still in its beginning stages but it’s catching on. It will soon become a staple! What would you do if this genre does not get and hold the attention and crowd you expect? I don’t think that will happen because like I said so far, the feedback has been massive. It can only grow and it is growing. Nonetheless, even if no one was ever interested, it’s still where I will be because quite frankly, it’s who I am. I can’t change who I am. How is Afro-jazz different from the other music genres? Why should we look out for this genre? Afro-jazz is simply a unique blend of jazz, blues, soul (basically vintage music) with an African rhythm or flavor to it. Jazz is not a popular genre of music in these parts and even outside, it’s still somewhat low key. The fusion is very different from what we are used to hearing. It’s music like you haven’t heard before. It’s a refreshing, fresh and unique. Who doesn’t want all that? Which other musicians are taking or have already taken the Afro-jazz route? It’s still fairly early days to say any artiste, in particular, has taken this route. But there’s this super talented singer, Cina Soul that has released some music along those lines. Also, I haven’t heard of anyone before me doing what I do. It’s a new wave of music that I’m proud to say I’m pioneering. Tell us Adomaa, is your type of music for everybody? What’s your target audience? Music is universal and Afro-jazz is no different but for now, I think it boils down to preferences. It will take sometime for some people to warm up to it but it will catch on eventually. A classic example is dancehall. Who ever thought it would be the most popular genre in Ghana? My target is everyone! For now, though, I’d say the people who appreciate it the most are the middle class to elite groups of people. Since you started singing, what has been your major challenge and how did you handle it? My biggest challenge since I started has definitely got to be my stage fright. I used to dread live performances and would have panic attacks and meltdowns but the best way to overcome an obstacle is to face it. There’s been a tremendous improvement over the months and it can only get better in the years to come. I love being on stage now. What is the worst thing anybody has said about your type of music? It’s boring and for old people. Oh, but that’s about to change. There were some rumours about how you did not deserve to win the Vodafone Ghana Music Awards unsung artiste of the year, how did you handle this issue? What provoked this rumour? Ha! This issue… Well, you know I started out with doing covers and recreating other people’s songs. It’s what put the spotlight on me and probably what most people still know me for. In the category I was in, the other nominees (Feli Nuna, Wan-O, Ebony, Nii Funny and Perez) were more deserving because they have put out original content. I have original content out as well but I guess the covers are more popular. Some people didn’t even know I had my own songs out there so there were questions about why I was nominated in the first place. For me, negative comments fuel me. It made me want to challenge myself even more to sell the genre till it becomes a household name. It’s my main goal now. How do you react and respond to criticisms? I listen, sieve through to see if there’s anything to learn, take the constructive ones, discard the chaff and move on with my life. Why do you think your type of music is critiqued? It’s different. It’s a change from the normal. People don’t welcome change easily. That’s normal. It takes a while to embrace what you don’t understand. The criticisms are to be expected when you decide to break away from the norm. Have you ever considered switching to another genre? I’ve explored a little. My EP, Afraba was solely for that. I tried pop, rock, highlife, classical music, etc. but my heart still belongs to Afro-jazz. Of course moving forward, I’ll still venture out some more but at the core, Afro-jazz is who I am and who I’ll always be. For our readers who have never heard