Gugu Sithole-Tyali Shows Us How to Take Over the World of PR
As you know, we’re always so incredibly proud when we see amazing women who are not only succeeding in their respective careers but uplift other young women for success too! With over 10 years’ experience, Gugu Sithole-Tyali took her once small side hustle and turned it into one of the most respected PR companies in the creative industry. Sprout Creative PR is not only completely black-owned, but they also have an all-woman team, and together, they eliminate the misconceptions society has of women working together for a bigger and greater purpose. Below, Gugu shares a bit about her challenges, successes and how she is using her talents to empower other women on the come up. Tell us more about Sprout PR? We’re a budding, black-owned, creative boutique, specializing in brand communications. Our talents lie in strategic public relations, digital marketing, brand development, creative content creation, and event curation. [bctt tweet=”Turning a side hustle into a business has been interesting, to say the least – @ZuluGirl1″ username=”SheLeadsAfrica”] What do you think is the most challenging part of being in the industry? From the perspective of being a startup in the industry, the challenges are endless. I’ll stick to three that have been particularly pertinent to Sprout over the last couple of years. Carving a niche for ourselves: In the beginning, there was a temptation to do a lot of things, often more than what our business could handle. As soon as we stopped trying to be everything to everyone, and played to our strengths as a team, we were able to carve a space for ourselves. Currently, that’s working with brands in Fintech, Agritech, AI, etc. We also have a love for and wide-ranging experience in the lifestyle sector, so we’re excited to see that portfolio grow. Staying competitive: As a young and small agency, competing with the well-established agencies can be pretty tough. They’ve got long track records and name recognition going for them. We’ve found however that being small has its positives, so we’re working hard to take advantage of those. We’re adaptable, have a niche specialization, and I think we’re way more invested in our clients and their brands. We’ve also been lucky to get extensive exposure to design thinking and Lean Startup methodologies. Adopting and implementing those practices has allowed us to collaborate with clients in a way that harnesses our shared strengths, and has resulted in them viewing us as partners, rather than vendors. Assembling the right team: This one’s a biggie. Striking a balance between hiring experienced professionals and being a training ground for up-and-comers – something close to my heart – is tricky. We’re fortunate to work with clients who are passionate about entrepreneurship/startups, and so as long we’re working our butts off, staying accountable, and are passionate about their brands, they’re giving us the room to figure this part out. We’re working hard at it though. [bctt tweet=”As soon as we stopped trying to be everything to everyone, and played to our strengths as a team, we were able to carve a space for ourselves – @ZuluGirl1″ username=”SheLeadsAfrica”] We have heard about your difficult journey, tell us a little more? Turning a side hustle into a business has been interesting, to say the least. Nothing could have prepared me for the hardships of this journey. But, it’s also been an incredibly fulfilling, and the best part is that it’s helped me find my tribe – smart, creative, hardworking, tenacious women (and men), who are overcoming similar challenges every day. They’ve helped me find the good in these hardships. I’m most grateful for them. We are so inspired by your All Woman staff, how has the dynamic been, and have you had any criticism? I’m proud of the fact that with each day we’re dispelling this myth around women not being able to work together. We live by one, simple rule: Collaboration over competition. It’s formed the foundation for how we deliver for clients, deal with conflict, and show support to not only the members of our own team but women in our broader network. It’s also a value that’s been extremely helpful in the hiring process. Have you had any challenges in the industry as a black-owned company? I think a lack of belief in our value is probably one of the biggest challenges faced by black-owned businesses in general, it’s not industry-specific. As a black business owner, I think I’ve often let this self-doubt negatively influence my decision-making. I’ve charged less for services, bent over backward for clients who didn’t necessarily deserve it, etc. I realize though that this made me part of the problem because it does us a disservice by diminishing our worth. I feel like I’m currently in a season of truly backing not only myself but my team and our ability to deliver. How is the future looking for Sprout PR? If the caliber of the brands in our portfolio (the likes of Standard Bank, DHL Supply Chain Africa, Switch Innovation, and the African Fintech Unconference) is anything to go by, the future is looking bright. We have a long way to go and lots of learning to do, but we’re up to the challenge. What advice do you have for anyone trying to break into the industry? I have a few pointers… Work on those writing skills, they’re key to your arsenal. Stay at it. Persistence is essential to getting over the rejection of your ideas and stories. Learn to network. You never know when a contact will help you land a dream job or client. Take good care of your online reputation. How else is a brand going to trust you to take care of theirs? Break into the industry with an agency that’s breaking into the market. Startups are a great training ground. Interested in contributing for She Leads Africa? Click here.
Naomi Michael Adenuga: The Boss Lady of Talent Management
Being a woman in a male-dominated industry is a challenging reality for anyone, but thriving in the said industry can be done, and it can be done well. I had the privilege of speaking to Naomi Michael Adenuga, a successful female talent manager in Nigeria about her experience being one of the very few women in the entertainment management industry. During our conversation, she candidly shared the realities of the struggle, and how she negotiated it to become one of the most sought-after agents in the space. So, who exactly is Naomi? Naomi is a multi-award-winning brand strategist and talent manager committed to helping people identify their purpose and monetize their talents. She is the founder of Naomad Talent Management Agency, which represents gifted individuals and visionary brands passionate about their craft and meaningfully connecting with their audiences. She and her world-class team of professionals help clients hone their skills, develop confidence in their capabilities, and strategically build and position them as viable brands with longevity. She boasts of over 9 years of experience and is unapologetic about taking her “seat at the table.” Her sharp intuition, a penchant for over-delivery, and exceptional ability to connect to her clients have gained her the apt moniker of “Boss Lady”. She has a true heart for people and believes that everyone comes into the world endowed with certain talents given for the purposes of earning a personal living, sharing with others for social good, and impacting the world. A few notable awards she has won during her career include Talent Manager of the Year, Entertainment Personality of the Year, and the Young Achievers Award. She has most recently been nominated for Nigerian Entrepreneur of the Year by Nigerian Teen Choice Awards and Entertainment Personality of the Year by Nigerian Achievers Award. With such a compelling set of accomplishments, I was eager to have her share her story and perspective on how to “kill it” in a male-dominated industry. How did you discover your purpose and passion? I found my purpose when I started my passion filled talent management journey. Talent management means building up a person and guiding them to their highest potential. I call it King making, some people are Kings and some others are King-makers. As time went on, I had people come to me for advice on general stuff and work stuff. The more people I spoke to and worked with to help build them up, the more fulfilled I was. My purpose is to help others find their purpose and become better versions of themselves. By doing so, I not only build myself up as well, but I get to do what I am passionate about and fulfill my purpose. What was it like initially trying to break into a male-dominated industry? It was tough I had to constantly prove myself, work harder and smarter. [bctt tweet=”My purpose is to help others find their purpose and become better versions of themselves – @NaomiBosslady” username=”SheLeadsAfrica”] How has your experience been since then, and how do you navigate challenges? It’s honestly not as bad as it was in the past. The industry is evolving, and I noticed the change when women and men started being nominated in the same award categories. A few years ago, it was: Best Female Talent Manager or Best Female Artist or Best Female DJ; now, it’s Best Talent Manager, Artist, or DJ. The gender bias is reducing. When I have challenges, I talk to God about it. He always gives me a strategy (laughs). I also have a few people in my Industry I go to for guidance. I look at women who are breaking boundaries in male-dominated sectors and I draw strength from them. Women like Ibukun Awosika, who currently serves as Chairman of First Bank of Nigeria; Kemi Adetiba, who is a leading music video director and filmmaker. She directed The Wedding Party, which is one of the highest grossing films of all time in Nigeria. Finally, Tiwa Savage, who is one of the biggest names in the African entertainment industry. She goes toe to toe with the men and comes out on top of her game. She sells out venues like the men and is a mother. These women and a couple of others have consciously and unconsciously laid out the blueprint for the next generation of women to break into and thrive in male-dominated industries. I draw strength from them by reminding myself that they too must have faced similar challenges and more but keep pushing. This tells me that I too can do it, survive, thrive and beyond. [bctt tweet=” I look at women who are breaking boundaries in male-dominated sectors and I draw strength from them – @NaomiBosslady” username=”SheLeadsAfrica”] Why did you choose the entrepreneurship route over working for someone else? I didn’t have a choice really. The last job I had working for an entertainment company ended because the CEO dissolved the company. I had to make ends meet, and so I started working independently. I began by writing proposals for people, coming up with strategies, consulting here and there for upcoming artists and small brands, while moonlighting as a manager of a nightclub and serving as an event planner. I was working by myself and just winging it. Along the line, I realized, “girl you really can do this”. I never applied for a job with any company after that and continued working for myself. I also discovered that I am a natural born leader. [bctt tweet=”The entertainment industry is evolving and the gender bias is reducing – @NaomiBosslady” username=”SheLeadsAfrica”] Can you share a little more about the non-traditional route that brought you where you are today? First off, shout out to my uncle and mentor who gave me my first shot, Efe Omorogbe. I was basically doing nothing with my time and getting up to no good, and so my mum insisted that I reach out to him. He is the CEO of Now Muzik and is an entertainment industry powerhouse. He gave me a
5 ways to escape uncontrolled consumerism
We are human beings and living as such requires us to consume things, even those of us interested in living a minimalist life. A minimalist is someone who operates a moderate or conservative approach when it comes to material things. I am from a polygamous home and boy do we own a lot and still try to consume a lot but personally, I have worked hard to escape uncontrolled consumerism as it becomes excessive when it extends beyond what is really needed. [bctt tweet=”Learn how to live a minimalist lifestyle by escaping uncontrolled consumerism with these 5 steps” username=”SheLeadsAfrica”] We tend to mix up our wants and needs and forget or overlook how much space, time, strength and money we lose on things that are not paramount in our lives. Once we start consuming more than what’s needed, the boundaries set are removed, instantly. Our desires get reshaped and it happens so fast, we get used to consuming easily. A lot of people get overly trendy overnight, getting things that tickle our fancy, wanting to show up ‘right’ and live up ‘right’ and be in debt or be materialistically possessive. Now don’t get me wrong. There’s absolutely nothing wrong in wanting to be trendy and leveling up, living up to standard, but are we going about it the right way? Because going about it the excessive way consumes our limited resources. It’s about time we escape that cycle and embrace the minimal. Minimalism in this regard is living simply and subtly and the mantra is “less is more”. Living with the utmost intentionality and not deprivation, as the misconception people tend to have. Living a minimalist life seeks only to buy and keep the essentials, remove the frivolous items and keep the significant ones and in doing so, values intentional endeavors. Here are 5 practical benefits of escaping uncontrolled consumerism: Reduce debts This had to come first as our finances are very important. Being in any kind of debt isn’t fun and that causes a load of stress in our lives. It takes a toll on our health and mentally, we’re just not up for any vibe, whatsoever. But what if you could reduce your debts? What if plans to pay back your debts turn up positive? What if you could put your feet down and say no to debts? Your life would be stress-free. Resist the desire to live beyond your means The internet is double-faced. Its good and can be not so good at times. As a woman, I see my mates riding a 2018 Mercedes Benz GLA, in a fancy color, say hot red and I start comparing myself to that and then start calculating the amount I’ve got in my bank account or try to save up for it so I can post it up too and live a digital age life. The car is mouthwatering, yes. But that only invites lifestyle envy into our lives and the internet promoting the lifestyle of the rich as superior or enviable. This is where the intentionality of living a minimalist life comes to play. Only with an intentional rejection can one silence this constant yelling of uncontrolled consumerism. Have more contentment Many people believe if they reach a level of contentment, their desire for excessive consumption will diminish. But the truth is the intentional rejection of excessive consumption paves way for contentment in our lives. Pursuing minimalism realigns our lives around our greatest passions and results in a far better contentment with life than before. Remember what matters to you in the world Have we been too busy seeking happiness in the wrong places? Have we valued worldly things over family, relationships, religion? It’s time to realize what means important to us and make a priority list because true life and true happiness is found in the invisible things of life. Resist the need to keep up with evolving trends Change is a constant thing and as regards fashion and lifestyle, trends evolve. We are in the modern world and we can’t keep wearing style from the 90’s but that doesn’t mean we need to always change our wardrobe as trends come up. That’s our ‘want’ knocking our ‘need’ over. As a wise man once said, “Every generation laughs at the old fashions, but religiously follows the new”. The wisdom imbibed in this sentence strikes me as it relates and applies to fashion, decoration, lifestyle or design. Why don’t we remove ourselves from the pursuit altogether? Escaping uncontrolled consumerism isn’t as easy as ABC, it isn’t a walk in the park so is minimalism. But once you make up your mind and find that ‘intentional’ drive, you can do it. If you’d like to get featured on our Facebook page, click here to share your startup story with us.
Ms. Ebba Kalondo: Being a black African woman in leadership is not for the faint-hearted
Ms. Ebba Kalondo is the spokesperson in the Chairperson’s office of the African Union Commission. Prior to that, she has held several senior positions in strategic and Risk Communications at the World Health Organization, Foundation Hirondelle, France24, and Reuters. In this interview, Ms. Ebba talks about her work as a leader in the African Union Commission. [bctt tweet=”Be the exception to the rule. Go to that meeting that no one invites you to, sit there like you belong and speak up – @EbbaKalondo” username=”SheLeadsAfrica”] What was your ambition growing up? Growing up I read a lot and questioned everything around me. I was always inquisitive and analyzing the information presented to me with a desire to learn more. So upon reflection, I must say that my ambition was always to learn more. Would you say your family environment/childhood shaped the person you are today? My parents’ relationship which each other forged my personality. They were and remain a strong united front. They had five daughters and a son. We were always allowed to ask questions and encouraged to read. My mother was soft-spoken but strong. She was a disciplinarian and my father taught us the importance of family. Did you ever think you would end up in international affairs, or at the AU specifically? Yes, I worked in international news and in development with a strong focus on security and the humanitarian industry. With my desire to constantly learn, I grew a desire to ignore the headline and discover the more nuanced reality behind the story. What was your path to working at the AU? What factors helped you along the way? It is the people I met on this path that I walked and the rich experiences that brought me to where I am. I always knew that I wanted to be of service to my continent and I am very fortunate that I have been able to do so. The AU is the platform to do this, and I will always be grateful for the call to be of service. Can you compare the AU with other organizations you have worked with? The AU is a microcosm of the state of its evolving Union – a 55-member Union of nations with different governance systems, varying levels of socio-economic development on a continent that is home to a third of humanity but that is still fighting for its rightful place in the world as a primary actor of its own development and indeed that of the world. Born of a unique history of colonialism not seen in any other continental grouping in contemporary history, the African Union is also the largest intergovernmental in the world. There is no other organization quite like it, that I know of. The AU is currently undergoing a process of institutional and financial reform. Why is the reform of the AU essential? Our continuing existence in the new world we live and engage with depends on making our Organization more fit for purpose to better serve the needs and aspirations of the people of the Continent. This is not a choice, this is a stark existential reality and an obligation to the founding fathers of our Union. Are the reform’s youth and women targets attainable by 2025? (35% of AU staff as a youth and 50% as women). Why should they not be? Self-belief and the ambition we have set out for ourselves is key. What do you say to critics of the AU who point to its bureaucracy and who doubt its capacity to change? The AU Commission is a bureaucracy like other multilateral intergovernmental organizations such as the United Nations and the European Union Commission. And like all institutional bureaucracies, it is a slow-moving ship. It is not as agile as say a start-up. This is not unique to the AUC. What is unique is that unlike the UN and the EU, the AUC has started to implement its reform agenda. Who influenced you the most in your professional life? Not one person in particular. There have been so many people who have, through their experiences, mentored and supported my journey. Have you ever received a painful rejection in your career? How did you handle it? Not rejection per se, but definitely some occasions where I could and should have acted differently. The first thing is taking responsibility and then fixing it and learning to do better. [bctt tweet=”In case of a rejection, the first step is taking responsibility and then fixing it and learning to do better – @EbbaKalondo” username=”SheLeadsAfrica”] When have you felt most out of your comfort zone? On the contrary, I actively avoid comfort zones, I feel most comfortable pushing myself outside of comfort zones. Growth has always been more important to me than comfort has. Having worked in war zones where putting oneself in harm’s way is part of the job, I’ve learned that security comes from within. What have you learned in your career about women in leadership? Any advice for women who aspire to leadership positions? Being a woman in leadership is tough, but being a black African woman in leadership is not for the fainthearted. Be the exception to the rule. Go to that meeting that no one invites you to, sit there like you belong and speak up. Your opinion matters. Even if there are other women there, and none are speaking up, be the one that does. Stay informed about everything around and never take the bait of being treated as the “affirmative action” or “gender sensitive” presence. Your results will not be judged on your gender. You got the job, not your gender, so do it. Never fear ridicule. Ever. [bctt tweet=”I’ve learned that security comes from within – @EbbaKalondo” username=”SheLeadsAfrica”] Have you undertaken any measures to support women in the professional workplace? There is nothing I can teach, but I can share my experiences truthfully and what has worked for me, and what has not. I find that we
Christine Jawichre: The journey from intern to CEO
Christine Jawichre at 32 is the newly appointed CEO of Blue Platinum Events. An events agency in Johannesburg, South Africa. Her journey began at the same company as an intern 8 years before and through hard work and dedication. She along with an amazing team at Blue Platinum Events have dominated incredible once in a lifetime experiential events in and out of South Africa. Outside of events, she is passionate about women and seeing more African women step into positions of leadership and having a voice. In this interview with Cindy Leah, Christine talks about managing an events company and developing winning strategies for the business. What challenges do you come across from a management point of view as an events company CEO? We come across all kinds of challenges across the event’ing landscape – being onsite at an event or back at the office. Events are crazy, sometimes you’re and other times you’re just not winning. That is a real onsite challenge. At the office, we can be dealing with anything from sourcing out potential clients and ensuring that you have the right teams to execute the right events. Another thing will be continuous client relationship management and ensuring that we stick to the 18 year standard behind the brand. Keeping abreast if not ahead of the creative curve and ahead of the competition is also very challenging. Blue Platinum is a brand to be reckoned with, I say that with no ignorance, there are always challenges but we rather focus on who we are and what we can do. We put our heads down and let the work speak for itself. [bctt tweet=”Christine Jawichre, CEO of @blueplatevents talks about managing an events company and creating a winning comcept for clients” username=”SheLeadsAfrica”] What is it like working around your director – Lee Den Hond? Working with Lee is an absolute pleasure. She is a powerhouse, truly an incredible woman and human. She is like a walking billboard of inspiration. You cannot help but be inspired by her story and her positive energy. I believe that she is one of the greatest leaders in this country, a person who truly embodies the idea that nothing is impossible. She saw something special in me when we met all those years ago, a young girl that was hungry for life and till today she remains one of my biggest supporters. Blue Platinum Events is an all-woman events team, was that intentional? The all-woman team was not intentional, but, there is a powerhouse full of incredible women who work for the company. The event industry was one of the most challenging jobs on earth, up there with jobs such as Enlisted military personnel, airport controller, airline pilots, firefighters, and police. One of the hardest challenges is being able to make multiple decisions at the same time or else the whole place burns down….no pun intended. Events are very hard. Period. And on our scale, events are crazy hard. It takes a lot of guts and drives to push yourself through the process. These girls on the team,….they have that! What are the top criteria you look for when hiring someone new to the team? Hard work! Another thing will be experienced in running high-end events. Can they fit in with team and vice versa? We have a small team so our team dynamics are super important. Last but not least, do they embody the essence of our brand. What does it take to create a winning concept? Creative chops. Some concepts come easier than others but there is a lot of work that goes into creating any pitch. We start with team brainstorming session to get onto an initial idea. After that, we bring in relevant partners who assist with bringing the paper idea to life. Especially from a visual and physical perspective. A ton of research follows to ensure that we create a world-class experience for our guests. This process can take weeks or sometimes just a day or so- depending on the budget and the client’s needs Who’s the biggest brand you’ve worked with? We have worked with some incredible local and international brands over the years. Our biggest and best brand to date (after an 18-year relationship) is still Mercedes- Benz South Africa. We have done some incredible events, launches, conference, international trips and endless other events with these guys. We’ve just completed a month-long event series for the C-Class launch. The C-Class is the only Mercedes- Benz manufactured in South Africa (for all the countries in the world) thus it is a flagship product. The event was targeted at Media, Dealer Principals, Sales Execs amongst others and saw us conceptualize and create a World’s First. We created Mercedes-Benz World. Just an incredible once in a lifetime type of event. Do you think there’s a lack of variety or opportunities for women in this industry? There are definitely opportunities for women in this industry. The event industry is a fast growing and ever moving space, I do believe that there is a space for creative people with a real passion for events to succeed What’s your turnover on a crazy successful year? That varies, some years are more industry-friendly than others. Conservative estimate – 50 mill. As a new mother, and a company CEO, what are your hours typically like in a day? The beauty of this industry is that no 2 days are typically alike. We are either on the move, in meetings all day or doing admin at the office. I try my best to stick to a 9-4 on not so busy days, that way I can run home for bath and bedtime with my little one. On busy days it can be anything like 6 am – 2 am or whatever else madness. Like I said, hard work. What inspires you? Happy people. Good energy. Purpose. When a person knows who they are in this life and live in full embrace of their purpose…That inspires me.
Stress what??? Here are 4 ways to practice Self-Care
“Wake up, hustle and grind. The hustle never stops. I’ll sleep when I’m dead.” Few words make me tremble like the ones above. Back when I was a Bachelors’ student in university, I had colleagues who spoke that way. Every time I hear such words, I would panic. Surely, if others were ready to put off sleep until when they died, I didn’t want it bad enough. I definitely was not willing or able to sacrifice my sleep for my academic success? This was bad. Fast forward four years later, and I am thinking about these words, as I write this article on self-care. What comes to mind is this: Self-care should come before anything else. How can one produce the best of themselves, if they are tired, both emotionally and physically The world around us seems to frown upon downtime. We need to go and go fast, in everything we do. It is our duty, however, not to forget our health and well-being. Here are a few ways to do so. Sleep Sleep is not laziness. It is one of the most important and basic acts to take care of one’s self. Any attempt to simply dismiss sleep as laziness feels like a statement that seems to say, I am putting well-being second and success (whatever that may be) first. Society hasn’t always taught us how to take care of ourselves, but you gotta start now! Accept your emotions Back in 2015, during one of the heights of my frustrations and social anxiety, I started practicing yoga. Yoga with Adrienne, on YouTube, to be precise. If I learned anything, it is this: Let yourself be. What we often do, when we are sad, overwhelmed, tired, angry, is judge ourselves about feeling a certain way, thus adding an extra layer of discomfort and unhappiness without even realizing it. Self-care is letting yourself be. Self-care is being gentle with yourself, feeling an emotion, and not judging yourself for feeling a certain way. In a Supersoul Conversation with Oprah, Caroline Myss, American writer, added that a critical step to finding a purpose was letting go of the judgment we hold of our lives. Do what you need to do to preserve your peace While Instagram and social media are highly criticized in general, it has some amazing uses, one of which is finding your self-care/uplifting girl gang! That’s how I discovered Alex Elle. Through her “Hey, girl!” podcast and Instagram posts, author and storyteller, Alex Elle encourages us to take care of ourselves first. On several occasions, I felt like she was talking directly to me, giving me a piece of advice I needed to conquer the day. This week the message was this one: [bctt tweet=”Loving yourself fully may require loving people from a distance – Alex Elle” username=”SheLeadsAfrica”] Do what is necessary to take care of yourself first. Throughout her exchanges with us, Alex asks an important question: What does self-care look like to you? What does it look like to YOU? Be full of yourself – its okay! Yes, my beautiful ladies, Oprah reminds us that it’s not a bad thing to be full of yourself! She says “I’m full, I’m flowing, my cup runneth over” with love, for herself. It is important here to note that loving yourself is a self-care ritual that doesn’t happen overnight. It is also one of the hardest and worthiest of causes. If not the worthiest. Self-care can also be, learning to love yourself every single day, flaws and all, and forgiving yourself when things don’t go according to “plan”. What does self-care look like to you? Asking for help? Taking a bath? Sleep? Super Soul Conversations? Therapy? Blogging? For me, it is a combination of many things, one of which is therapy, as I maneuver around being a socially anxious black girl. Bisous xx If you’d like to get featured on our Facebook page, click here to share your story with us.
Kene Rapu: Find something that makes your brand different from everyone else
Kene Rapu is the founder and CEO of ‘Kene Rapu’, the No.1 Nigerian footwear brand championing local production, established in 2011. Her brand has played a significant role in changing the face of ‘Made in Nigeria’ footwear. Kene is a fully qualified lawyer with an LLB law degree from the University of Bristol, UK and a Masters Degree in Fashion Entrepreneurship from the London College of Fashion, UK. In 2016 she was selected by the Tony Elumelu Foundation as one of 1000 African Entrepreneurs who’s idea could “change Africa”, in 2017 as one of 100 ‘Most Influential’ women in Nigeria by Leading Ladies Africa and most recently listed in the prestigious Forbes Africa ’30 under 30’ class of 2018, in the business category. All Kene Rapu slippers are proudly made in Nigeria for the global community. [bctt tweet=”Dream big but start small, grow as organically as possible – @KeneRapu ” username=”SheLeadsAfrica”] What vision did you have when you started out, is it different from what you are experiencing now? Our vision was to be the No.1 Nigerian footwear brand championing local production, and it has remained the same. We are excited about the progress we have made so far, and are looking forward to getting the nations wearing KR. What is it like making it to Forbes 30 under 30 lists? The journey so far makes me more excited for the road ahead. I’m passionate about what I do, and it is humbling and encouraging to know that something I started 7 years ago, has morphed into a business that is recognized globally. How has this exposure impacted your brand? Having a world renown brand highlight your business as one of 30 emerging brands in Africa, is definitely gratifying for a business owner, increases consumer trust and opens you up to a new network of professionals and investors. How can an entrepreneur build a solid brand? In whatever area you want to go into, do your market research. Find a unique selling point, find something that makes your brand different from everyone else in that market. Know your customer, define him or her, have a clear vision of where you want your brand to go; stay focused and remember why you started. Having come this far starting out in 2011, what important lesson can aspiring entrepreneurs take from your journey? Dream big but start small, grow as organically as possible. Understand that there is no such thing as an overnight success. Hard work pays. Consistency and integrity are important. Provide value; a quality product will market itself. How do you deal with gender biases you encounter as a woman running an enterprise? As a female in business, sometimes there are unnecessary issues you have to deal with, that should not be the case. However, challenges make you stronger, whether gender-related or otherwise; deal with them head on and move on. When you jump past hurdles, it is a testament that indeed you are a survivor. I also believe surrounding yourself with the right company is helpful. I have female friends in the business, and we spend time discussing how to resolve our common challenges. Having strong ladies in your corner certainly makes the journey easier. What message do you have for women who need the courage to follow their passion? Go for it. The road is not easy, in fact, it is difficult, but it is certainly gratifying when you begin to break through. Seize the moment and start now. If you’d like to get featured on our Facebook page, click here to share your story with us.
10 lessons I have learned since quitting my job to start a business
It’s been almost two years since I officially resigned from my job at a top consulting firm to start a business. For the last 20 months, I have been filled with either extreme anxiety or euphoria and sometimes, both feelings have coexisted from running my own business(es). It has been an experience like none I had had before, extremely excruciating, but also immensely fulfilling. Taking the leap to quit a comfortable job with potential for growth was not a difficult decision for me to make. I grew up believing I had the “Midas” touch — that everything I touched would turn to gold. I was optimistic. The prospect of extreme success was very exciting. I wanted to build the next Bloomberg or the next Warby Parker, in fact, I was like a child on their first day to school. And interestingly — my entrepreneurship journey has been more of a school than anything I had imagined. Here are just a few of the lessons I have learned and feel anyone planning on quitting their job to start a business should know. [bctt tweet=”About to quit your job to start a business? Here are 10 lessons you should learn from @Kazville ” username=”SheLeadsAfrica”] 1. Do not quit your job unless you have actually started your business Yes. They say no one wants to work for a part-time CEO. But no one wants to work for a broke business either. If I could do it again, I would wait till my business has clear-cut cash flows before I take the leap. Sometimes strategy works easier and more efficiently than hustle. 2. Have enough savings to last you at least a year Nothing sucks like having to invest in a business and worry about your house rent at the same time. Stowaway enough cash for yourself to survive for at least a year before taking the leap. And by “survive” I mean your budget should also have an entertainment budget line — to fund those business coffee meetings and social gatherings. Do not start a business thinking your business will feed you from Day 1 because the reality is that it won’t. And yes, some people will argue that you can never save enough. I disagree! 3. Your 9–5 job is just as important to your dream as your dream itself I have read a lot of social media articles bashing employed people for building other people’s dreams instead of their own and I feel that these “motivational” quotes and articles are in such bad taste. A lot of my progress and support have come from connections I made while at my job. My job taught me so much about managing my business and through it, I interfaced with top CEOs and management people that have since become personal friends and supported my business. My first client came from my former employer. I am mentored by my former boss. The beautiful people modeling Wazi glasses on our website are my former workmates. If I had not had that job, I would not have much mileage today. [bctt tweet=”Sometimes strategy works easier and more efficiently than hustle – @Kazville ” username=”SheLeadsAfrica”] 4. Start a business you understand Nothing takes longer and costs more than a business you have no experience in or understand. I cannot begin to count how much money I wasted paying ‘experts’ to make me furnaces that did not even work or molds that were defective. Don’t even get me started on how much time I wasted back and forth with excuses from the said experts as to why work was not getting delivered on time. Although I eventually pulled the business model off and actually started to make revenue, I think it gets any entrepreneur more mileage, success, and fun doing something they actually know and understand. 5. Get a mentor or two I have been lucky to have mentors throughout my entrepreneurship journey. They have not only offered me invaluable entrepreneurship advice but have also opened up their networks and shared their skills. They keep me accountable and on my toes every time I slack. 6. Keep your business simple Always keep your core business simple. Simple to implement. Simple to understand. Simple to pitch. Simple to share. Simple to scale. Innovation does not always equate complexity and just because your concept is complex does not mean it will be profitable. 7. Do not stop learning The best investment you can make is an investment in yourself as an individual. Of course, we have heard success stories of people who have made lots of money with no education. But education and business success are not mutually exclusive. As long as you have the opportunity, learn as much as you can. Do that online course. Take part in that workshop. Do that masters. Do that professional course. Granted, you may not need the degrees and certifications in the short run, but they will come in handy later and add to your credibility. [bctt tweet=”Just because your business concept is complex does not mean it will be profitable – @Kazville ” username=”SheLeadsAfrica”] 8. Beware of the busy bee syndrome Many times entrepreneurs get busy with everything. Busy driving to meetings to discuss new ideas or running up and down to make meetings that add no value to their business. They are always busy trying one idea after another day after day and applying to every startup competition. Busy busy busy busy. Busy does not always equal efficiency and entrepreneurs need to treat their time like they treat their money. 9. Grow some thick skin If anyone had told me entrepreneurship would make me lose sleep in the middle of every night for a week straight, I would probably not have started. I have wanted to give up an average of twice a day over the last one year alone. As an entrepreneur, something will hit you so hard you will want to close shop and with your tail between your legs,
Career and Business advice For the Young Black Woman
In the wake of women’s month, it is so important to use our platform to always uplift young women so that they can reach their full potential in whichever career path they choose. As a young black woman, especially as one starting out in her career, the work place can be a challenging space to navigate through. Gender pay gap, sexual harassment and racial discrimination are our biggest issues and play a pivotal role in how fast or slowly we climb up the career ladder. This constantly leaves us questioning where we fit, add value and what kind of impact we are going to make in our chosen fields. Keep reading, because below, we have asked 3 young and incredibly talented women to speak to us about the 3 key lessons they have learnt to push past the career challenges of the young black woman. [bctt tweet=”3 young women share the 3 key lessons they have learnt to push past business and career challenges of the young woman.” username=”SheLeadsAfrica”] BE YOURSELF Be you. Most of us don’t know how to naturally be ourselves but once you are able to simply show your personality, you become impressionable to your peers. Be curious, read and ask questions. Not just on your job but on those related to yours. Understand the business’ big picture and where you fall in so you are better able to plan your own path of success. Get a sponsor or mentor to understand what value you wish to extract from the relationship. [bctt tweet=”“Once you are able to simply show your personality, you become impressionable to your peers.” – Priscilla Menoe” username=”SheLeadsAfrica”] Lastly, try be sociable. Comes easier to others but people promote and hire those they like. Go to the work drinks, go to the charity event and talk about things that are not work related to understand fully people’s characters and where your personalities get along. Above all, remember you are magic. INVEST IN YOURSELF I think we’re all familiar with the fact that corporate South Africa continues to be largely white and male. The secret is to invest in yourself not only intellectually or professionally but mentally and spiritually. My experience has taught me that as a young black woman, I have always felt that I needed to be exceptional to be given the same respect as my white, male or white male peers. I have found myself going over and above what was required only to be overlooked. [bctt tweet=”“Be clear about what you need from a business or career. How will it align to your own personal ambitions? Who can support you in your growth?” – Liziwe Ntshweza” username=”SheLeadsAfrica”] I have come to learn what it is that I bring to the table and ensuring that at every point, at least one person at the table is clear about what that is. Find allies in the workplace and use them for guidance as well as to off-load because there will be days when you need to vent before you can continue. More than anything else, build a strong support system outside of the office and take care of yourself. Be deliberate about taking care of yourself and try to enjoy it by celebrating your victories, big and small. MAINTAIN YOUR CONFIDENCE In my profession where knowledge is everything, I have learnt that one must never stop working on their emotional intelligence. I think that’s so important in the workplace. Always be your own biggest fan, and don’t expect others to pat your back. Know that you are enough, know that whatever is thrown at you, you can handle. Trust yourself, fight for yourself, and never lose sight of who you are. [bctt tweet=”“Know that you are enough, know that whatever is thrown at you, you can handle.” – Thina Zulu” username=”SheLeadsAfrica”] If you’d like to get featured on our Facebook page, click here to share your story with us.
Fatou Wurie: Using innovation as a tool to deal with Psycho-social development
Fatou Wurie is the founder of (SDP). She is also an AWDF 2015 African Women Writers Workshop for Social Change participant, an Imperial NEXTe Award Recipient for ‘Young Professional of the year 2015’ and Illumessence Women’s National Award Honoree 2016. Her work has been featured on the Huffington Post, Forbes, MamaYe Campaign, UNICEF Innovations Blog, Amnesty International Digital Blog, The Journalist, and others. She is a passion-driven social activist, public speaker, and storyteller. Fatou is committed to project design that employs creativity and advocacy for policy impact which is influenced by her background in strategic communications for development. [bctt tweet=”During the Ebola crisis, I started an NGO that focused on looking at centralizing psycho-social health – @thefatoublog ” username=”SheLeadsAfrica”] Tell us more about yourself I’m from Sierra Leone. I have been working on different projects in general health, women’s health, and women activism. During the Ebola crisis, I started an NGO that focused on looking at centralizing psycho-social health, women’s health, mental health as an intricate part of public health. We keep talking about service delivery and about fixing social institutions such as health care, but we don’t look at the fact that the country is in a constant state of crisis, and trauma. We need to create safe spaces where people can access mental health services to be able to ensure that we can increase the efficacy of service delivery. So, I did. I look at innovation and use it as a tool to deal with issues in health, education, and in gender issues through artistic means. So, I look at how we use tools to power our lives, especially African women’s lives and I try to broaden how we conceptualize and think about innovation. I guess I am not a business women in the traditional sense of the term. What inspired you to start the Survivor Dream project? SDB was born out of complete frustration. I worked in the development space for about five years, mainly in the sector of regional health and reproductive health. At that time, I was working as the gender and communication advisor for UNMEER. It was a very difficult time in Sierra Leone and I was frustrated with the development space. During the Ebola crisis and we were so overwhelmed that we were only focusing on breaking the transmission of the disease and getting more people to survive. We really didn’t focus as much on what happened to them after they had survived. We would give them fifty dollars, a mattress, and a certificate saying: “you are a survivor”, meaning that people would now be able to interact with them. I was interested in what happened after people had survived. We started the survivor dream project because we saw two gaps. First, we saw that, due to their role as caregiver, women were disproportionately affected by the crisis and disproportionately unsupported when they survived the disease, so we wanted to focus women and young. The second gap we identified was that apart from the people at the front line of the response, there wasn’t an actual national space for psycho-social support. People were surviving but they had no way to process what had happened to them. They had no means of dealing with internal trauma, PTSD, and anxiety. That’s how the project was born. I do not come from that background, I just saw a need and I was frustrated. I talked about it with a friend and two weeks later we had found a space. At the time, survivor conferences were held where they would provide food, give great speeches, do some artwork, and they would call it a day, which I thought was ridiculous. So, we just took twenty women we saw that was continuously going to the survivor conferences, and through a friend of mine, we gathered them and started working with them. What we initially offered that was revolutionary was space for women, who had lost everything, to come to cry to think, and to deal with trauma. A space that has the tools to manage their PTSD, their anxiety, and their depression. A space where we could bring in professionals to facilitate workshops and to link them with the resources available at the time. We tried to figure out the women and understand their issues. Their wants, their needs, and their demands are dictating what we offer while remaining as ethical as possible. These are people minds, spirits, and hearts we are dealing with. We are not dealing with building hospitals. We are dealing with people’s core so we must be careful about how we went about creating and maintaining that space. This period must have been very hard emotionally and physically. How did you survive it? I always feel that during these types of conversations I have to take a step back and check myself. Many people were playing their part and we were all so depressed. Unless you were in Sierra Leone, you wouldn’t understand. The entire country was in a state of shock. It was such a dark part of our reality, of our history. We had just come out of a cholera outbreak and a war. There were so many series of shocks that had daunted our community. And then the Ebola crisis came. People at first were not believing it, until their aunts, their cousins, and doctors started dying. And we were wondering how we could this. How do you tell someone who lives in a small room with ten other people not to touch them? How do you tell a woman whose mother is sick not to touch her? That is her mother, that is her husband, that is her daughter. You have to understand that this is a poverty-driven disease and it is poor people that are dying. For me, it was a duty. I wasn’t there during the war, I am very privileged, so I live in a very different kind of Sierra Leone. There is no way I cannot give back