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I’ve Got Bills To Pay & You’re Talking About Brand Building?

Not every single marketing activity will translate to direct sales! Can someone please scream this from the rooftops? If you’ve worked in a marketing capacity, you know this. And you also know a lot of clients straight up refuse to accept it. It’s easy to want to connect all marketing activity directly to ROI. Some […]

AMBER WILLIAMS: PEOPLE DON’T BUY PRODUCTS. THEY BUY STORIES

Amber Williams is the founder of Punkyflair, a brand story shop that serves beauty, fashion, and lifestyle startups. Building iconic statement-making brands is her jam, and she is committed to helping businesses grow authentically through a story. Through Punkyflair, Amber has positioned new businesses in the marketplace, molded magnetic personalities, crafted money-making narratives, and named […]

SAMANTHA MOGWE: I collaborate with other brands that share the same values as me

Samantha Mogwe is a Motswana singer/songwriter who brings a fused element of neo-soul/RnB. Raised to appreciate poetry and performing arts, she was exposed to music at an early age. She has had the opportunity to perform not only in Botswana but in South Africa, Namibia, Ethiopia, and Sweden. Sharing the stage with well-known artists such […]

The Art of Customer Service every business should adopt

As important as branding and advertising are, one of the most important elements of selling a product/service is customer service. Excellent customer service puts your business ahead of the competition as it is something that is often missing from the a lot of countries, especially the Ghanaian business model. Small businesses tend to jump straight […]

Revealed: The Secret To Staying Motivated

The year is almost halfway done, and chances are, the energy you started with is most likely not as powerful as it is now. Being motivated for a whole year can be quite challenging when life is constantly throwing us different surprises. Even then, motivation can only take you so far when trying to achieve […]

Babalwa Fatyi: Serving my Purpose with my many hats on

Meet Babalwa Fatyi the South African Environmental Scientist who is a wife, mother, poet, author. She is also the managing director for Myezo Environmental Management Services Consulting company, Myezo growth and development institute, and co-owner of the ZenQ fashion line. In recognition of her outstanding contribution towards the development of the economy, Babalwa has been awarded […]

Nnanke Essien: The Visibility Expert

Nnanke Essien is a visibility strategist and business transformation coach. She helps individuals with awesome ideas, products and services to get seen and found by their ideal clients. She does this using a 5 step visibility building process to build an effective and efficient visibility roadmap. Nnanke believes that the path to success is littered […]

Lifelong Learning: 5 Lies You Tell Yourself

What comes to mind when you think of “lifelong learning”? Oh, wait. Did you just roll your eyes and give a defeated sigh? Girl, we know the feeling. Some of your feelings might be valid but here are some thoughts you might have that are definitely wrong. Here are some of the lies you probably […]