Nnanke Essien is a visibility strategist and business transformation coach. She helps individuals with awesome ideas, products and services to get seen and found by their ideal clients.

She does this using a 5 step visibility building process to build an effective and efficient visibility roadmap. Nnanke believes that the path to success is littered with awesome but poorly marketed ideas, hence her mandate is to support businesses find this sure pathway.

She is a John Maxwell Certified coach, a HR professional and a visibility builder round the clock. She has been supporting start-ups and businesses since 2007 even through college.


Why is it important to stay visible?

If nobody knows you exist, nobody will buy from you. It’s really that simple, you must always find a way for your ideal clients to remember that you exist. We call it top of mind awareness. In other words, if at any point your client has a need, your brand name should be top of mind.

How can brands stay visible despite strong competition on social media? 

Truthfully, social media isn’t going anywhere and the earlier business owners understand this and take ownership the better for brands. Firstly, to stay visible, brands must adhere to a stellar mindset.

Beyond this, brands need clarity on why they are in the business. This is in terms of the business mission, vision, values, identifying their business playing field (niche), their core message and their brand positioning on the value chain.

Brands also need clarity on their ideal clients. Who are the people whose lives and businesses will be transformed by virtue of the fact that this business exists?

Understanding the client’s exact needs, desires, challenges, what they need to transform, lifestyle, spending power and motivation is key to business visibility success.Finally, brands can also stay visible by authenticating their authority in the market. Having consistent, attractive and meaningful bio’s on their social media platforms can contribute to this. Their bio must contain relevant information on who the brand is.

Also, nurturing communities i.e groups, leveraging on content and becoming an information reservoir for clients can be a great way of authenticating authority. In all of these, consistency and building revenue generating models, systems, processes and assets are key to success and visibility.

What are your top three tips for business owners to incorporate into their brands?

  1. Have a consistent brand voice and visual appeal that is easy for people to spot and recognize.
  2. Focus on building relationships using KLT (Know, Like and Trust) techniques like live videos, Instagram stories, guest appearances et al.
  3. Leverage on content that your ideal clients need.

How can women balance putting themselves out there while not appearing too forward?

Woman know what you want. Don’t do things out of compulsion or pressure. The woman you buy shoes from didn’t shy away from her calling, the woman who sells human hair didn’t shy away from her calling.
Recognize your hustle. Validate it! Look for a group of persons or coaches and mentors who can help you identify your hustle, find your sweet spot, stay there, flaunt it and own it.

What do you wish more entrepreneurs knew about today’s changing marketplace?

I wish they would spend more time actually researching than copying and wasting endless time doing idle and non-income generating activities. Behaviors are changing. The spending power of your ideal clients is changing. Algorithms on all the social platforms you are using are changing.

What is the next step for you in 2018?

I want to have intentional positioning. This will include focussing on my visibility cure show and collaborating with industry veterans.

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