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Joy Eneghalu: Using Strategy to Conquer Social Media

Joy Eneghalu is a social media strategist. She helps businesses and teaches individuals how to leverage social media to boost their brand awareness, increase their sphere of influence and make a profit. She is also the founder of the Influencer Marketing platform called Influensah. Can one thrive in today’s marketplace without social media? Social media […]

Edirin Edewor: When failure gives you wings, fly higher

Edirin Edewor is a two-time Amazon Bestselling Author, a Mindset and Author’s Coach, and an Entrepreneur. She works with three types of entrepreneurs to help them publish their books and establish their brands.  Through Edirin’s Process Publishing System, entrepreneurs are helped to write their books with ease in record time get published on Amazon and become […]

Joyce Daniels: Stay in your lane, Enjoy your journey, and Raise others

Joyce Daniels is a professional Master of Ceremonies, a senior trainer at the prestigious Dale Carnegie and Associates, and a budding entrepreneur at her own “TAKADEMY” – Africa’s Premiere Training School for Masters of Ceremonies.  With all these accomplishments under her belt, Joyce is a force to reckon with. Through her passion for speaking, Joyce has […]

Positioning Your Brand Strategy for The Nigerian Market

Brand strategy is the process of positioning your brand in the mind of your target market. The goal of every brand should be to be top of mind in their customers’ heads – that is whenever a customer thinks of your product, your brand should be the first name that pops in their head. For […]

Patricia Majule: Saving the Environment With Beautiful Paper Gifts

Patricia Majule started the business of manufacturing and supplying of custom party supplies, box packages, favors & gifts in 2014 and has recorded tremendous growth since then. Her idea was born when she noticed that most people in Tanzania were importing paper supplies from abroad, instead of investing in machines becoming manufacturers. Through her business, she has […]

Sharon Moatshe: A PR Business Must Not Over-Promise and Under-Deliver

From the dusty streets of Kagiso township in Gauteng, South Africa, Sharon Moatshe has  tapped into the world of entrepreneurship at a young age, and believes that she can create whatever door she wants to open. After many months of looking for a job after graduating, the solution was simple, start a business with the […]

Personal branding takeaways from Adenike Oyetunde

[bctt tweet=”We share lessons from Adenike Oyetunde’s successful personal brand story, which is inspiring audiences.” via=”no”] Personal branding expert, and Forbes contributor Glenn Llopis says; “A personal brand is the total experience of someone having a relationship with who you are and what you represent as an individual”. The boom of social media has also […]

Growing and marketing your brand via social media – The tale of 5 #MotherlandMoguls

[bctt tweet=”When used right, digital media can be harnessed to make a direct impact in the society” username=”SheLeadsAfrica”] It is not often that one catches five aspiring women in the same spot. Well, maybe it’s often, but what are the chances of finding them engaged in a fashion project to raise awareness and funds for […]