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Kundai Chiyanika: Not every job will be for you, bloom where you are planted

Kundai Chiyanika

[bctt tweet=”Entertainment in Zimbabwe is hard, you need to become visible to build your brand” username=”SheLeadsAfrica”] Kundai Chiyanika is a Zimbabwean television and radio host. She is fun loving and always keen for an adventure. An explorer at heart, she loves new places and new people. A proud mommy of two, Kundai is building a name […]

Vera Adu Amani: How I found creative ways to build my brand

Vera Adu Amani

Vera Adu Amani started her fashion company with no capital, no showroom and no PR services. All she had was a vision, talent and a voice which she used as a strong marketing tool on social media to build her brand. As the face of Adu Amani Klodin, she used her hairstyle (popularly described as […]

Twitter Chat with Kuwala: Building an International Fashion Brand (Oct. 13)

building an international fashion brand

How do you go about starting a fashion company where you source from one place, you and your partner live in different cities and your clients are world wide? How do you ensure quality through the pipeline and celebrate the culture that you source from? These questions plague many budding entrepreneurs. Join us Thursday Oct. […]

4 lessons Tiwa Savage taught us on comebacks

tiwa savage

It now seems so long ago. Sometime in April, we woke up to a rather unexpected hot-button topic —the messy detail of troubles in Tiwa Savage’s marriage. There were mind-blowing accusations on social media by her estranged husband. A tell-all video from Tiwa was to follow the next day. We already knew the 36-year-old Nigerian […]

4 tips for selling yourself on the spot, effortlessly!

selling yourself wocintech chat

I once had a position that involved cold calling people —without a script or template— and selling a product. I had no previous sales experience, and as you can imagine it was a complete disaster. The experience helped me realize that selling was a powerful art-form that I had seriously underestimated. It also gave me […]

The 4 minute guide to SME marketing: Everything na packaging

packaging

This article in the on-going series was largely borne out of a personal experience. Did I mention that I am testing the entrepreneurship waters myself? To digress a little, I think there is a side-gigging bug making the rounds, especially in the city of Lagos. Let’s do a quick poll if you currently work a […]

How to make money as an artist in Nigeria

artist in nigeria

You must be familiar with the image of the starving artist in Nigeria who doesn’t get recognition until she dies. Were you discouraged from studying the arts because it was believed to be an unlucrative industry? Or maybe because you were a girl? Well, what if I told you they were wrong? You don’t agree? Here’s my […]

The why and how to being an inspirational leader

Let me start by telling you about Julia. After eight years of operations and more than 25 members of staff, Julia was frustrated and exasperation. She deemed that the business was just not viable and decided it was finally time to shut things down. Dwindling revenues and consistently spiraling costs were largely to blame. But […]

4 steps to building your brand online

This is 2016, you have all the information on your fingertips. You can use this to effectively brand yourself and ensure that you stand out from the crowd. There can only be one you. Here’s what you can do to build your own brand from scratch. Step 1 – Google yourself You meet a stranger, […]