Siphesihle Losi: I’m a fan of exceptional service
Siphesihle Losi is the 25 year old owner of ILosi Events Management. She was born in Grahamstown, a small town in the Eastern Cape Province, South Africa, and as a child took part in ballet and contemporary dancing, which she still enjoys today. Sipesihle volunteered on campus radio when she was in High School, studied Travel & Tourism and has worked for one of the biggest events companies in Cape Town. At only 25, she is a rising powerhouse. [bctt tweet=”I’ve always known that I have the leadership skills needed to achieve the best results in whatever I do” username=”SheLeadsAfrica”] Tell us about yourself Siphesihle; where you grew up, your schooling, what you do etc. My name is Siphesihle Losi and I am 25 years of age. I was born and raised in a small town called Grahamstown in the Eastern Cape, South Africa, where I studied at local public schools and later attended Rhodes University. During my childhood, I took part in contemporary dancing and ballet. I later did a little bit of radio at Rhodes University radio station on a voluntary basis, until 2008 when I finished matric. I then moved to Cape Town to study Travel & Tourism at Boston City Campus. I also did Fashion Design at Design Academy of Fashion. What first Inspired you to create your own business? What inspired me to create ILosi Events Management is the fact that I’m a fan of exceptional service; and I’ve always known that I have the leadership skills needed to achieve the best results in whatever I do. I’ve played leading roles in my community and school, and have always received compliments for my great work ethic and good communication skills from friends, colleagues and superiors. However, I only started my company in 2013, after I resigned from one of Cape Town’s biggest event organising companies (at the time). I suddenly realised that I had a huge following of students and community people who often called to ask if I could link them up with events/promotional work. To be honest, I was a bit annoyed because I was jobless at the time. But one of my friends asked me why don’t I start my own company, and I laughed at him because I didn’t have any capital, but he slowly persuaded me into starting my own business and… here we are! What do you enjoy about being an event organiser? I mostly enjoy the unpredictable aspect of the work I do, because something as simple as unexpected weather changes can call for split-second improvisation on my part to make everything work. I also enjoy the challenges that event organising comes with, because I feel that it strengthens me to grow and become a better person and businesswoman. It’s fun to meet with different clients, companies, staff and going to different venues, the travelling, the food and amazing chefs- just everything! Take us through a typical day in your life as an Events Manager and overall Motherland Mogul… A typical day in my life begins with me waking up at 5am in the morning to prepare for my morning run. I always have my cell phone on hand to check emails and the social media pages before 7am, I then relax with a refreshing bath to kick-start the day. I’ll also have lots of water and some oats before filling my mind with work. At work, no two days are the same, as I might be sewing dresses/aprons for the staff or getting some administration work done on one day, and attending to a 6am call time the next. Whenever I have an early call time I know that I’ll have to be up at 03:30am in order to get the job done right. All my clients know me as an early bird, keeping to a particular schedule helps to keep me organised and punctual. What achievements are you most proud as a business owner? What I’m most proud of thus far is the clientele I have, besides working on South Africa’s biggest events, my clients are good people to work with, and I have the opportunity to work alongside companies that have been in business for more than ten years. To me that’s something that I pat myself on the back for. I also have the most amazing team in Johannesburg, Durban and North West, these are the people who saw the vision and mission I had as a young entrepreneur and decided to be a part of it and grow with me. I am most proud of the fact that I’ve made a name for myself and I’m now able to inspire other young people who admire my hustle, as I continue to push through even the hardest times. What obstacles have you overcome as an entrepreneur? I tend to take things personally and I am an impatient person. So I’ve had to learn not to take everything so personally, and have learnt to resolve issues with a calm approach. Most of the obstacles I’ve had, I overcame by asking for advice, seeking information especially from people that are in the same industry as I am, and what I’ve realised is that I don’t know everything and sometimes it is okay to seek assistance. What are your future plans for ILosi Events Management? The future for ILosi Events Management is to build an empire. I most definitely want to expand my services with the team I have, so I have been looking at décor designs. I would also like to have a permanent team and hopefully host our own events in the future. How do you balance work and personal life? I keep work very professional, my clients stay as clients and even though my friends happen to be business owners they are in different industries. I take great pride in building the best relationships with my clients and friends. Things flow easily for me when I separate the
Thembelihle Khumalo: I never want to look like I feel apologetic for being African
Thembelihle Khumalo is a branding guru with 20 years experience in the media industry. She specialises in translating the stories of individuals and corporates into compelling brands, through her consulting firm Brandbuilder. She is also the founder of Labour of Love, an organisation contributing to the financial empowerment of African women artisans. What are you current career goals? My main career goal is to build my businesses in order to provide multiple streams of income in the short and long term. These businesses are strategically independent so that the problems in one sector don’t have a ripple effect on the other businesses. Would you say multiple sources of income are necessity for the average young woman? For an ambitious entrepreneur you need multiple streams of income because you need to be able to cushion yourself against financial peaks and troughs. Established and experienced wealth builders tend to employ this strategy. What are 5 insights you think every young woman should know early on in their career? Get rid of any psychological and emotional issues you have with money. Start investing immediately, invest in both long-term and short term goals. Leverage your assets, if you are talented at something, find a way to make it work for you. Understand how to get along with people, and that anybody can add value to you and vice versa. Learn how to make smart decisions quickly, by deciding on your set of values and vision for your life, then narrow down your options based on this. How did you create “Labour of Love”? My grandmother was a talented seamstress who passed these skills down. Initially I made a few things to sell in high school, and then went on to create a short-lived start-up with my sister. Labour of Love only became fully operational in 2015. The advent of online shopping and social media created new opportunities, and tremendously heightened the global appetite for all things African. Subsequently changing the ball game for entrepreneurs and marketers. Hence my current business model of creating opportunities for African women artisans. To use their homemaking and craft skills to increase their financial well-being, build their individual self-esteem, provide for their families and develop their communities. Tell us about Brandbuilder I’ve worked in media and advertising for more than twenty years, but left full time employment to pursue a passion project. I realised that I was leaning on the skills that I have expertise in – brand building and storytelling. I then spent a few months figuring out exactly what my value proposition would be, where my competitive advantage lay, in essence, developing my own brand. How does one get to a place of consistency in business? Timing is one of the factors that largely influence the success of a business. This encompasses the market you intend to service and timing in your own life. You have more resources to input into your business when you are single with no children; responsibility has a way of diminishing your willingness to take risks. There are also political and economic factors that affect your timing and at the end you have to listen to your gut. What are the top three places on your travel list? Definitely Morocco, Zanzibar and Nigeria. What tops the list of African countries you’ve been to and why? Definitely Rwanda! It’s well-led, that’s an important factor for me. The seriousness about achieving the vision they have for their country is seen in the mechanisms and systems they have in place to enable that. A close second is South Africa, the land of my ancestors and for its very cosmopolitan pulse. Would more women leaders make a difference to the African economy? Better, braver leaders would make a difference. If women are better and braver, then yes, more women in leadership. If women are not already competent, then we make them competent and compete on a level playing field. Competence and character should be the only things that decide those best suited for leadership. Tips for a woman trying to enter a male-dominated industry? I’d give her Lloyd P. Frankel’s book “Nice girls don’t get the corner office” and tell her to focus on doing the job properly because we can get distracted by the whole gender conversation. If you don’t get an opportunity, don’t assume it’s because you’re a woman. Ask yourself what you could have done better, where were the opportunities for improvement. What’s your take on leveraging your femininity in a business setting? It’s capital – employ it! It’s no different from your intellectual capital; if you have morals and ethics that can create boundaries for you, you shouldn’t have a problem. What governs your style, what you choose to wear, how you choose to wear your hair? I’d like for anyone who sees an image of me to see a proud African. I never want to look like I feel apologetic for being African. Seasons in your life tend to govern this and they can be different. Some require healing, nurturing and mending bits that have been chaffed and bruised. Then there are other seasons, where you are chasing something so big that you might even forget to brush your hair, and that’s okay too, for a season. What are the biggest relationship lessons you’ve learnt? Listen to hear, as opposed to listening to answer. Understand yourself and the lenses through which you understand what people say. Invest in knowing yourself. Embrace pain and understand that life is going to be difficult, you’ll have painful experiences and that shouldn’t be the end of the world, learn from it. If you were to have dinner with anyone, who would it be, where and why? I would love to have time stand still and spend a few hours with Malcom Gladwell on a beach with the drinks flowing and take time to understand his mind. He is a real
Own your destiny and be your own boss
Entrepreneurs breathe life into ideas Entrepreneurs create their own future—they own it! Think of all the new technology and ideas that have come to life over the past few years. Those were all once just an idea but entrepreneurs brought those ideas to life. Yes entrepreneurship is Life. Entrepreneurship is a way to bring your passion to life as you help make people’s lives better. Sounds great right? Here are a few steps to becoming an entrepreneur! Action Start where you are with what you have! The distance between you and the greater you is: action! Part of starting a business is conducting thorough market and product/service offering research. Evaluate your idea; the more information you can gather about the potential demand for your product or service, about your competitors, and about the needs and wants of your prospective customers, the more successful you are likely to be. Remember: 80% structuring 20% implementation. Love and believe in what you do Do what you love and you will never have to work a day in your life,doing what you love is freedom and you will always do great. The biggest difference I’ve noticed between successful people and unsuccessful people isn’t intelligence or opportunity or resources. It’s the belief that they can make their goals happen. Believe in yourself and become unstoppable- nothing will work if you don’t . The first step towards action is saying ‘I can’. Adopt an all-or-nothing mentality Whatever you do, don’t give up, why go at all if you are not gonna go all the way?? It always feels better after every step because it means you are one step closer. The secret behind entrepreneurship is doing what others are not willing to do. Take small steps toward your goal Be specific about what you want to achieve and devote your time to it; draw up an action plan and follow every step. Affirm with faith and feelings that your goal has already been achieved. Check your direction, then learn from your mistakes “Life is like a compass. When you set your goals correctly it will take you to the right direction”. Mistakes have the power to turn you into something better, and experience is the best teacher. Admit it, learn from it and move forward “ The greater you awaits you” Are you an entrpreneur, let us know how you built your business? Share your story here
5 Ways To Utilize Social Media For Career Development
In the last decade, social media has become increasingly pivotal to our daily lives. From staying in touch with family and friends; to catching up with happenings around the world; and keeping up with the latest trends. Social media is indeed here to stay. Depending how you have been utilizing social media, you might have hit the jackpot. Your life might have been changed by a stroke of luck. But for the rest of us, how have we tapped into the power of social media particularly in our personal lives? It’s so easy to get carried away with the glitz, glamor and the perfectly curated Instagram feeds that we forget to improve our daily lives. Career wise, how has social media made a difference? We’re quick to relegate career discussions to LinkedIn, but ask yourself, when was the last time you checked your LinkedIn feed or even updated your account? Has social media made any significant improvement in your career? Has a tweet inspired you to take a major career decision lately? While you’re mulling over those questions, here are 5 ways you can actually utilize social media for career development: Stay informed and keep up with industry trends The best thing about social media is real time information. Search engines are generally flooded with tons of information from a million websites. But with social media, you can decide the kind of relevant and valuable content you want to see. If you are lucky, your industry has a consistent social media presence that you can keep up with to stay informed. Connect with virtual and potential mentors The importance of having mentors at different stages of our careers cannot be overemphasized. Some of us still don’t have one for various reasons. But the beauty of social media is that we don’t have any excuse anymore. We can connect with them virtually until we’re ready to approach them. Get inspiration and motivation on a daily basis I don’t know about you, but there are times when I wake with zero motivation to work, but then I log into my Instagram and a quote jumps at me and changes the course of my morning. So, anytime you’re feeling generally unmotivated or lethargic, social media can be the perfect pick-me-up. Network with thought-leaders This is probably a no-brainer, but if you are a solo worker/entrepreneur or you have a very demanding job which takes literally all your time, social media can be a good place to network with your peers in and outside your industry. Just decide to strategically follow people you would like you cultivate a relationship with, and engage them. You never know where it might lead. PRO TIP: Most people tend to remember the most engaging handles on their feed. So, if you meet them offline, chances are, they will remember you and you can kick off right where you stopped. Get ideas and identify business opportunities I cannot count how many ideas I’ve had since I became fully active on social media. On a daily basis there are ideas flowing right, left and center. It takes a lot of courage, determination and foresight to identify the idea, act on it and execute it. If you are lucky, that idea might become a profitable business. How has social media helped your career development? Let us know more here.
3 Awesome tools that can transform your company culture
“Culture is the organization’s immune system.” — Michael Watkins Every entrepreneur’s dream is to grow a company that outlives them; every existing organisation’s hope is that their vision comes alive. One of the key factors in creating successful organisations, is that we must create an atmosphere that generates a love for what we do. Over time, as society, we have come to accept that people enjoy doing what they are passionate about, they will take risks for things that speak to their hearts. Understanding this innate desire in every human being is essential to stimulating welcomed behaviours. Our company culture is a way of doing things, what we do and how we do it repeatedly over time. We must first of all determine the essence of who we are as a company and why we do what we do. We must understand what our vision and mission represents and how we can play roles in sustaining both. A good work culture sets the standard for every occurrence, the way employees are hired, the daily interactions, incentives and opportunities that are offered. Our culture is reflected in how we treat ourselves internally and how we handle our customers, services and products. Our way of doing work successfully is the practice that we must maintain. Clever CEO’s and team leader’s factor in the 3 C’s into their company’s mantra, these are the building blocks needed to create and establish patterns that build successful brands. Communication From the first day of work employees must adopt your way of communicating, how you manage crisis, how to receive and give feedback; also, how you analyze information, and how you want to be perceived by your customers and the public. For example, you can be known for the best after- sales care; while practicing these traits needs to be deliberate, it sets into motion after some time.Culture does not have to be big or overly dramatic. Clarity What makes the organisation? What drives your system? What attributes do you look for in an employee? How can you further develop those attributes? and how can employees be rewarded when they adopt the attributes and values which help the organisation progress? Consistency This word cannot be over emphasized; good management practice implores us that good practice makes perfect. The one recipe to injecting a new or an existing culture is by maintaining and repeating the processes over and over again. A good employee by default looks at the teammate that performs excellently and copies the behaviour of that person; humans desire to be the first. This awesome competitive streak can be beneficial to growth. It is more likely that people will emulate the ways of a high performing staff; especially the one who finds favour with customers or management. [bctt tweet=”good management practice implores us that good practice makes perfect” username=”SheLeadsAfrica”] Your company culture is your way of making best friends out of your processes and your people. According to Lazlo Bock, head of People Operations at Google: ”People operations are where science and human resources intersect. And it’s what keeps Google a top performing company”. After making the list of best companies to work for, in Fortune Magazine’s annual list, Dan Satterthwaite, Head of Human Resources at the company Dream Works Animation said “We’ve been at it for over a decade in terms of really trying to create a unique and special place for people to come and do work; Any creative enterprise needs an environment where people can explore and feel valued and you can’t create that in a dungeon.” Creating a winning organisational lifestyle involves a lot of work, finding the right people who add the finishing touch to what you want to establish, and providing the environment necessary for change. Cultures are not stagnant they are living beings who flow freely in time and space. ‘An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage’- Jack Welch Do you have tips on how to build an amazing company culture? Let us know more here.
Jacqueline Nwobu: I Am Proud Of The Changes We Have Sparked In The Wedding Industry
Jacqueline Nwobu is the CEO and Editor-in-Chief of Munaluchi Bride Magazine, the leading and nationally distributed wedding magazine and online wedding marketplace; which caters to multicultural couples and serves the $200 billion wedding and events industry. Since the launch of Munaluchi in 2010, Jacqueline has grown the brand into an industry leader with a robust multi-cultural marketplace and social media influence of over 600,000 followers worldwide. With a strong and focused vision to champion diversity, Jacqueline has successfully disrupted the industry to influence positive change and inclusiveness. Her TEDx talk on “Reshaping an Industry, One Like at a Time” has received rave reviews. Jacqueline obtained her B.S. degree in Medical Technology and has worked for major pharmaceutical and diagnostic companies, including Johnson and Johnson. The rapid success of her magazine has landed her interviews on NBC, ABC and WPIX NY. Jacqueline resides in New Jersey with her husband and three children. [bctt tweet=”Every action deemed as a “failure” by many, was instead an educational component for us” username=”SheLeadsAfrica”] Why choose to start a bridal magazine publication? I initially started out as a photographer shooting alongside my husband. In the first year that we began shooting weddings, we noticed a void in the wedding industry. Weddings, like the ones I was attending and shooting, were not being featured in mainstream magazines or blogs. From that point, it became my mission to launch the first nationally distributed wedding magazine, catering to women of color, and that was how Munaluchi Bride Magazine was born. I did a TEDxtalk in 2013 describing in more detail how we got started. Did you acquire any training to help run your business? My background is in Science, specifically Medical Technology. I worked as a QA Scientist at Johnson and Johnson, and then a Technical Specialist for a major Diagnostics Company, so publishing a magazine was not something I studied or had any training in. In fact, it took me 6 months to tell my proud Naija parents that I had quit my very well paying job, to launch a bridal magazine while we were in the middle of a recession in the United States. When my husband and I decided to launch the magazine, I taught myself InDesign and Photoshop via the awesome website Lynda.com. I used my newly acquired InDesign and Photoshop skills to layout the magazine and build our first website. Everything I learned in business was truly through trial and error – and a heavy dose of faith! Truthfully, Google was my BFF. There is nothing you can’t learn online. You just have to put in the work and be committed to it. Were there times you doubted your business decision? How did you snap out of it? Of course! Leaving a great career in the middle of a recession (with two children under the age of two, and pregnant with my 3rd) to launch a bridal magazine, when print was being considered “dead”, was not a seemingly logical decision. So there were times when I would wonder if my decision was the right one. Those thoughts, nevertheless, were very short lived because I had an extremely strong belief that what I was doing was necessary and important. I knew that it was going to be hard work, because nothing good comes easy. But I was faithful to God that this idea and blessing wasn’t given to Chike and I haphazardly. Moreover, it was given to us because He knew we could handle it. At the end of the day, there was no opportunity for failure, because every action deemed as a “failure” by many, was instead an educational component for us. It was an opportunity to learn from our mistakes and grow a stronger brand. Your co-founder is your husband; can you share three (3) points to note before starting a business with your spouse? 1. Ensure that the marriage is on a solid foundation The last thing you want to do is get started in business, without understanding the sacrifice that a solid marriage takes. If your marriage is suffering, a new business will not necessarily bring you together. On the other hand, a new business can cause strain in your marriage if you aren’t discussing openly the number one thing that causes the strain, money. Have the “money talk” regularly and openly with your spouse. 2. Understand your strengths If you want to succeed as a team, you’ll need to recognize what your strong points are, and those of your spouse. Make sure your roles are defined and you both have an understanding of who’s responsible for what. You both will be wearing many hats when starting out, so you’ll need to know what those hats are, to avoid conflicts along the way. I’m involved in the Editorial, Marketing, Content creation and visualization; while Chike focuses on Partnerships, Advertising and large-scale growth. It works out beautifully because we aren’t blocking each other’s lanes. 3. Have respect for your spouse and a little time for fun When you run a business with your spouse, you never stop working. It goes from the office, back to your home and the business becomes front and center. Remember to respect one another at work and try to keep your personal life at home. Take some time out bonding time. This is where you do something that doesn’t involve the business, or where work isn’t allowed. For Chike and I, we love to stay home and watch movies. It’s simple, but it works for us and gets us away from talking about work, even if it’s only for a few hours. [bctt tweet=”Have the “money talk” regularly and openly with your spouse.” username=”SheLeadsAfrica”] What has been your proudest moment so far? Wow. I can’t say there is a “proudest moment” because I am genuinely proud of what Chike and I have built. Every.single.day! I am proud of how far we have come. I am proud of the changes we have
5 tips on how to handle difficult clients as a startup business owner
As someone in the business of cloth making and operating a business which is barely a year old, I have had to deal with some clients who are the human versions of ‘bitter pills’. If I did not absolutely love my business, I would have closed shop the first time a client made me cry. Yes cry. And I know that a lot of us as start-up business owners can actually relate (if you can’t, then I hail you). The good thing about having difficult clients, as a start-up business, is that they toughen you up. They teach you lessons and help you create boundaries and principles. Here are some tips that have helped me deal with difficult clients as a start-up business. 1. Understand your clients Your business will attract different personas with different values and backgrounds, and all of this will play a part in their business interaction with you. At your first meeting or consultation try getting a feel of your client, they are most likely there to try/ figure you out as well. Your first job for them might not turn out right, but the feeling they have around you might bring them back for a second try. 2. It is not worth the effort. I am talking about screaming. Sometimes I think the bane of the cloth making business is when styles are being referenced in pictures. When your client has made a request, which you then try your best to fulfill, it can be pretty frustrating when they begin to have an attitude. The worst is when the client says “this isn’t what I wanted”. Oh boy! There are so many sides to this particular story and so many ways this can go. But, despite the strong need to defend yourself and react in like manner, don’t. Yelling right back at them will solve nothing and frankly is not worth it. 3. An apology does not make you foolish Even if you are right, a riled up client is not going to listen to your explanation and definitely not to excuses. Apologise and apologise again. Eventually they will calm down (even if it takes days) and may realize their mistake. Don’t hold your breath though. 4. Agree to disagree. Sometimes we come across clients who seem to block out all explanations and suggestions. Agreeing with them in the moment will save you the headache. You can drive your point home, later, with facts. 5. Be honest no matter what It can be difficult sticking with the good side when your client acts like ‘the boss of the underworld’. But, I have had really annoying clients come back and say they appreciate my honesty. In spite of who your client is, compromising on morals is never the best route to take, for any business. P.S: Remember: your client is your boss! What are your top tips on how to handle difficult clients? Let us know here.
Eva Tito Biyela: Separate yourself form the negativity that life brings
Eva Tito Biyela, is a business woman who has created over 10 businesses since she was in her youth. Eva runs a travel agency, IT and electric business. She also runs businesses in the hospitality industry. In addition to that, Eva is known for her philanthropy work. She has been involved in charity work for many years and has found herself assisting in housing, feeding, building, offering and volunteering. Many call her Eva, mother of many. What inspired you to get into business? After I matriculated I went straight into business. I was already seeing various opportunities which I could provide solutions to, and needs/gaps which I could fulfill. I discovered early on that I am the type of person who gets tired or easily bored when I have to keep doing the same work. So it became a habit for me to venture into something else while I keep another business running. Over the years I tried many different things as a passionate entrepreneur. I was always finding ways to resolve challenges and find solutions to societal needs. My life revolved around business. I have been in business for the past 26 years. Where did you grow up? I grew up in Tanzania. In my book I speak a lot about my experience growing up caught in-between my mother who was a Muslim, and my father who was a Christian. My brother, sister and I were raised to adopt and to practice both religions, and it worked very well. We were happy even whilst experiencing poverty and various challenges. One of my favourite experiences growing up, which I mention briefly in my book, is the relationship between my brother and I. What were the challenges you faced as a young business woman and mother? When I began in business I faced a lot of stress. But, the hardships I went through growing up and being a young entrepreneur lead me to this understanding: Don’t let the stress of life take away the joy of your day Tell the truth always about your situation Be real to yourself Separate yourself form the negativity that life brings I learnt not to take business too seriously, to take things as they come, and to work hard, yet not to try change things I cannot change. Tell us about your family I have four beautiful children, a girl, 24; twins (a girls and a boy) 22; and my youngest girl, 21. They are much like their mother, full of life, business driven, and very much involved in community building and charity work. Two of my children have already taken after me. When they completed varsity they wanted to get straight into business, so that they took over the managing of my IT and electricity business. What led you to talking and writing about your life and business experiences? I have failed many times in my life. I’ve failed in business and in resolving some life issues, but, I wouldn’t change any of that, because it gave me the life experience I have; and I have no problem sharing my experiences. Over the years it has become easier to open up to people and share my story. Through my sharing, I have assisted people to resolve their own issues. From sharing my story with people, I would find myself addressing groups of people, and in turn being asked to speak at church events. As my business grew, this demand followed me everywhere. Eventually I had to answer that call. What led you to write a book? Besides being asked many times by various people to write a book, I never thought I would actually write a book. During my encounters with people, especially woman in conferences and during projects I have been involved in, I would be asked to have on record what I speak about or to package it in a book. Then unexpectedly, the time came when I felt the conviction and urge to write, and that is how the book came together. What is the book about? The book is about the harsh challenges people face, and the how to exercise faith during these challenges. I reference a lot of my own journey and the experiences of getting to a point where all I had was faith to get through my challenges. This faith has been all I have been talking and teaching about the past few years. What projects are you currently working on? Luxury and leisure vacations and cruise ship packages Continuing with my charity work with different organisation; and also my office supports various initiatives Being a speaker at various events and outreach programs Finding solutions and assisting in programs which help women to rise above their challenges and beyond victimization We will soon be launching a magazine for woman in the African continent What did you love about Eva’s story? Let us know more here.
Sharon Moatshe: A PR Business Must Not Over-Promise and Under-Deliver
From the dusty streets of Kagiso township in Gauteng, South Africa, Sharon Moatshe has tapped into the world of entrepreneurship at a young age, and believes that she can create whatever door she wants to open. After many months of looking for a job after graduating, the solution was simple, start a business with the limited resources that she had and survive. Currently, she is the Director and Co-founder( along with Unathi Dingiswayo) at PR House of Creatives, a motivational speaker, wife and mother. In her words: she didn’t believe she would end up so great; but here we are. Take a walk with us in this interview as we look into Sharon’s amazing work, and how she’s helping startups thrive in South Africa. Take us on a walk through PR House of Creatives PR House Of Creatives was co-founded by Sharon Moatshe and Unathi Dingiswayo after a long time spent job searching, and the resultant unhappiness of not seeing the change we wanted to see in our lives for ourselves. We were then able to identify the necessity of PR and marketing, pertaining to brand management for SME’s within our community. What support systems are critical to companies like yours? Financial backing to ensure that costs are covered for: the technology used in ensuring we deliver real-time results, keeping up with current news & trends, graphics for content. As well as for our PR travels. Another important thing is mentorship from big PR Firms and structures. PR is not an easy industry for businesses to remain sustainable, your business many come and go because of lack of mentorship. What innovations have helped your business stand out from competitors? For a previous client of ours, Distinkt Vodka, we made media kits with vodka bottles and we had packaged these in potato bags, because the primary ingredient of vodka is potatoes. We draw our inspiration from client products/ services, and conceptualise from that point. What challenges have helped your company grow over the years? We have had challenges with regards to what we charge our clients. We have had to learn that SME’s are still growing and not making much money, but ,we must still charge a price that allows us to grow and sustain our business. [bctt tweet=”Know your WHY, your business exists as a solution to a problem ” username=”SheLeadsAfrica”] What values are critical for success in the PR business? Intergrity. A PR business must not over promise and under deliver! Always be a person of your word. Execute and do your very best to match the concept you sold your client. What is your greatest success story thus far? Our greatest success story has to be TG Foods and Events! We started with the team in the township when they were starting out, we poured our hearts into our work with TG. After a few months of working together the team got their own shop which they cater food from in an uptown busy market! The place is big and beautiful. The teams understands the importance of their brand, even when they keep growing they continued using our services! It’s been beautiful watching them grow from strength to strength and knowing our creative team is a part of this journey. [bctt tweet=”Always be a person of your word” username=”SheLeadsAfrica”] What’s the next step for your company? Any plans to help small businesses outside the shores of South Africa? We would love to first help small businesses in South Africa grow and sustain that growth, then certainly the rest of Africa will have a piece of our goodness! The first thing businesses cut-out when they sinking/struggling is marketing and PR, which is more like stopping the clock to save time. We want to re-introduce to Africa what amazing impact PR can have for a business. [bctt tweet=”We want to re-introduce to Africa what amazing impact PR can have for a business.” username=”SheLeadsAfrica”] One phrase that resonates with your business strategy? Creative team of all trades and master of all! Do you run a PR company? Let us know more about you and your story here.
How to build a team for your business
A lot of things compete for an entrepreneur’s time, especially during the early stage of business. Therefore, it is important to make sure that you have an ‘A- team’ working in your business. As such, as an entrepreneur knowing how to build a team for your business is of the utmost importance. Building a business with the wrong set of people can cause major setbacks for the business. You need to ensure that you select members of your team carefully; be thorough with the hiring process. Here are tips to guide entrepreneurs through the process of how to build a team for your business. Have a strategic vision for your business Have clear objectives on why you need a team and what you expect from each member of the team. This gives you a clear idea of what to look out for when building a team. Startups are hardly ever the first choice for job applicants The pay and job security in startups is low compared to corporate institutions, this further narrows down the talent pool available for small businesses to hire from. Locate communities (online and offline) where potential members of your team hang out; social media, networking events or your personal network. This can help you easily find people with a passion for what you do, such people can be easily trained to get the job done. Clearly communicate your vision to team members Get them to buy into it. This draws commitment and builds passion in them to drive the vision. The aim should always be to build a single unit Each individual on the team should be dedicated to not only accomplishing their own tasks but that of their team mates. Team members should be able to wear multiple hats and adapt to the ever dynamic nature of startups. Introduce them to online tools for better organization and efficient communication internally and externally. Team members should go beyond people on your payroll Build your team to include people that provide you with support – advisory, investment, emotional (family and friends), vendors and a customer network. Put together trainings and team bonding sessions Create a work environment that rewards creativity and nurtures resourcefulness. Do a thorough background check On social media as well as google. This gives you an insight on what kind of team player they will be. It lets you in on what their views on life might be, as well as their character and moral conduct. Take this seriously as character/attitude is an important factor to consider when hiring as a startup. Show optimism The kind of positive energy members of your team can draw from. Be an exemplary leader In character and excellence. Trust your instincts If you don’t feel good about hiring a particular person on your team, don’t! If a candidate has all it takes for the role, but you feel off about him or her, let the person go. You always have to be on the same page with members of your team. Do you have any tips on how to build an A- Team? Let us know here.