From the dusty streets of Kagiso township in Gauteng, South Africa, Sharon Moatshe has tapped into the world of entrepreneurship at a young age, and believes that she can create whatever door she wants to open. After many months of looking for a job after graduating, the solution was simple, start a business with the limited resources that she had and survive.
Currently, she is the Director and Co-founder( along with Unathi Dingiswayo) at PR House of Creatives, a motivational speaker, wife and mother.
In her words: she didn’t believe she would end up so great; but here we are. Take a walk with us in this interview as we look into Sharon’s amazing work, and how she’s helping startups thrive in South Africa.
Take us on a walk through PR House of Creatives
PR House Of Creatives was co-founded by Sharon Moatshe and Unathi Dingiswayo after a long time spent job searching, and the resultant unhappiness of not seeing the change we wanted to see in our lives for ourselves.
We were then able to identify the necessity of PR and marketing, pertaining to brand management for SME’s within our community.
What support systems are critical to companies like yours?
Financial backing to ensure that costs are covered for: the technology used in ensuring we deliver real-time results, keeping up with current news & trends, graphics for content. As well as for our PR travels.
Another important thing is mentorship from big PR Firms and structures. PR is not an easy industry for businesses to remain sustainable, your business many come and go because of lack of mentorship.
What innovations have helped your business stand out from competitors?
For a previous client of ours, Distinkt Vodka, we made media kits with vodka bottles and we had packaged these in potato bags, because the primary ingredient of vodka is potatoes. We draw our inspiration from client products/ services, and conceptualise from that point.
What challenges have helped your company grow over the years?
We have had challenges with regards to what we charge our clients. We have had to learn that SME’s are still growing and not making much money, but ,we must still charge a price that allows us to grow and sustain our business.
Know your WHY, your business exists as a solution to a problem Click To Tweet
What values are critical for success in the PR business?
Intergrity. A PR business must not over promise and under deliver! Always be a person of your word. Execute and do your very best to match the concept you sold your client.
What is your greatest success story thus far?
Our greatest success story has to be TG Foods and Events! We started with the team in the township when they were starting out, we poured our hearts into our work with TG. After a few months of working together the team got their own shop which they cater food from in an uptown busy market! The place is big and beautiful.
The teams understands the importance of their brand, even when they keep growing they continued using our services! It’s been beautiful watching them grow from strength to strength and knowing our creative team is a part of this journey.
Always be a person of your word Click To Tweet
What’s the next step for your company? Any plans to help small businesses outside the shores of South Africa?
We would love to first help small businesses in South Africa grow and sustain that growth, then certainly the rest of Africa will have a piece of our goodness!
The first thing businesses cut-out when they sinking/struggling is marketing and PR, which is more like stopping the clock to save time. We want to re-introduce to Africa what amazing impact PR can have for a business.
We want to re-introduce to Africa what amazing impact PR can have for a business. Click To Tweet
One phrase that resonates with your business strategy?
Creative team of all trades and master of all!
Do you run a PR company?
Let us know more about you and your story here.