Why Your Business Ideas Aren’t Working
By ensuring that your goals are S.M.A.R.T, you set yourself up to experience the thrill of an achievement that will become a motivation for future successes. Did you know that you can give 110% effort and fail miserably, even with a good business idea? I’ve seen it more times than I can count. An eager entrepreneur has a brilliant idea and quickly forges ahead, only to come back disappointed that things did not work out. By the time they come to that realization, they have likely invested a lot of money, energy and time that they will never get back. Entrepreneurs going through this experience usually assume that they are simply not cut out for entrepreneurship. It is at this point that I dig a little deeper into their execution process and I find that the real problem was that the idea or goal was underdeveloped, leading to poor execution. It was a set-up for failure from the start. I then have the task of talking the entrepreneur off the ledge by explaining that there may have been nothing wrong with their effort, resources or intentions. The reason for the apparent failure was likely that the goal was an inherently bad goal. When it comes to execution in business, a good goal is not just noble in its intention, but it also S.M.A.R.T. It is specific, measurable, attainable, realistic, and timely. Ensuring that your goal meets these criteria increases the likelihood of success. It eliminates wasted time and hones in on the best strategy for success. Specific goals break down your general goals into manageable pieces so that they are easier to achieve. A great example of this might be to increase your annual revenue. “Increase revenue in 2019” is a noble general goal. An even better goal is to “increase revenue in 2019 by identifying profit leaks and creating monthly marketing campaigns in order to obtain new clients.” Using that example, it’s easy to see how an entrepreneur can go from casting a wide net and taking a chance on what sticks, to identifying a specific strategy for success. Even that specific goal can be further developed as you think about other factors that will affect the outcome. By adding metrics and changing the goal to “increase revenue by 40% in 2019, by identifying profit leaks and creating monthly marketing campaigns in order to obtain new clients,” the direction and initial action steps are even clearer. This way, there is little room for wasted resources and time. The attainable and realistic factors in the S.M.A.R.T. formula are subjective factors determined by the individual’s readiness to start working on their goals. An entrepreneur who does not have a marketing budget needs to first raise the money or create a budget for marketing before embarking on the goal above. It seems obvious enough, but many entrepreneurs still do not count the cost before they set their foot on the pavement. The last piece of the formula is timeliness. This ensures that the person setting the goal has a sense of urgency and can fend off complacency when working toward their goal. It is easy to overlook this final piece, but it is just as critical as the others because it has two extremes: too much time allotted for the goal, and not enough time. When there is too much time, it is easy to fall into traps of procrastination and complacency. These are traps that force individuals to believe they have more time to do the work than they actually do. They lose their sense of urgency, which opens the door for others to leverage their ideas, or for a competitor to get to a product launch before they do. The other extreme is not to give yourself enough time. By rushing toward the goal, entrepreneurs stand the risk of sabotaging by not properly assessing the risks and all of the factors necessary for success. After all, there’s value for the entrepreneur in trial and error and even failure. However, by ensuring that your goals are S.M.A.R.T., you set yourself up to experience the thrill of achievement that will become a motivation for future successes.
3 ways to boost your likeability in business
Every person struggles with how to deal with people better. In business especially, the struggle is even more challenging as you not only need to win customers over but also make profits. Dale Carnegie observes in his book How to win friends and influence people that… “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.” This is to mean that we are more likely to win people over by treating them better. Instead of criticizing, the legendary writer, Carnegie, says that the only way to get people to do anything is by giving them what they want. With this background, business people should thus ensure they provide what their clients and employees need. Here are three ways to increase your likability among your employees and clients. Don’t kick over the beehive Do not be obsessed with getting what only benefits you alone. As an entrepreneur, it is very rewarding if you shift out of focusing absorbedly on yourself and what you can gain from others. Instead, be genuinely concerned about those you are in contact with irrespective of their rank or background. Be open to other people and listen to what they say keenly and with curiosity. To be a good listener, try slowing down and look into your employees or colleagues eyes, and be truly concerned about them and what they are saying. It will not do you any good if you are the kind of person who only focuses on the goal without paying attention to the process of goal achievement. As a leader, drop the ‘just get it done’ approach. It leaves those you socialize with feeling drained and used. Additionally, the ‘expert’ role among entrepreneurs breaks the line of communication between them and their employees/colleagues. Playing an expert makes you big headed and closed minded to other people’s opinions, thereby stealing from you the opportunity to grow your business to the next level. [bctt tweet=”How to boost your likability in business: 1. If you want to gather honey, don’t kick over the beehive. Learn more…” username=”SheLeadsAfrica”] Diversity is a blessing We cannot all be the same. It would be unexciting to work or socialize with clones of yourself. Embrace diversity and differences, as it is through them that you learn who you are and what you want to become in the future. Engaging with those that are different from you sets you to becoming a better person, stronger and richer in knowledge and skills. By being open to diversity, business owners can be more tolerant, understanding and respectful of other people’s perceptions, practices and who they are. [bctt tweet=”To be a good listener, try slowing down and look into your employees or colleagues eyes, and be truly concerned about them and what they are saying.” username=”SheLeadsAfrica”] Listen and learn It is not enough to listen with an open mind and heart. Using the information you get to grow yourself and the business is even a greater gift. By being curious to listen to other people and show affection towards them, you get to understand their world, and thus opening up yourself to other perspectives on life and work. Such knowledge is not only good for business but also for your well-being as a social human that needs genuine connection with those around you. Dealing with people is difficult. Learning the art of increasing your likability among people can increase your chances of becoming a better entrepreneur and a better person among your social circles. How are you growing and glowing this month? We want to share your story! Click here to share.
Your why’s and how’s to embracing growth
Living in a world where we wake up each morning to new innovations and improvements on how things were, just a night before shows beyond every reasonable doubt that life is ever changing. Phases fade out because even life grows. Therefore, it is a huge risk to remain stagnant in a world ruled by pace and ace. Here are some factors that can aid your growth… Change It’s high time we realized that change isn’t just a theoretical phenomenon. Change isn’t a part of life, but change is life. [bctt tweet=”Change is life itself. It’s either we live it or it leaves us behind. ” username=”SheLeadsAfrica”] This means that we should constantly be on the move, in our journey of personal development. This requires the totality of our lives, being conscious of the fact that every move either made or not made reflects in the scale of our progress. Build your capacity How ready are we for the opportunities that we seek? Most times we have great plans on how we want to make a huge positive impact in the lives of others. We have dreams of how we want to make a difference, how we want to change the world for the better. All fine and beautiful! But how often do we resolve to change ourselves, become better with our skills, our talents and our endowments in general? It’s important to note that true success and lasting positive impact in the lives of others begin within us as individuals. For we cannot give out more than the content of our worth. Therefore, in order not to be left behind by life, we must by all means, consciously and consistently… Improve our skills Fuel and refuel our knowledge tank Learn something new each day Tell your story There is the foundational piece of every success story. It is a never-ending phase of moving from where we are, to where we want to be. By owning your story, you appreciate how far you’ve come. It may be a period of rejections, so many imperfections. Perhaps, a period of falling and rising, a period of self-discovery or even a period of just taking one step at a time, but in all, it is never a period of stagnancy. Beyond all the ups and downs, one must keep at a certain pace, even if it means moving inch by inch. “We have an innate desire to endlessly learn, grow and develop. We want to become more than what we already are. Once we yield to this inclination for continuous and never-ending improvement; we lead a life of endless accomplishments and satisfaction. – Chuck Gallozzi Be Clear and Specific In the words of Jack Canfield, an all-time success guru… ” Whatever your goal, decide where you want to improve and what steps you’ll need to take to achieve that improvement. To keep yourself focused on constant and never-ending improvement, ask yourself every day, “ How can I improve today? What can I do better than before? Where can I learn a new skill or develop a new competency? If you do, you’ll embark on a lifelong journey of improvement that will ensure your success.” Take one step at a time You do not have to suddenly mature into a particular phase of life. That’s why it is called ‘GROWTH’. It’s a process! It involves stages. You don’t have to rush in and out. Plant yourself in a healthy and environment void of chokiness. Water yourself, open yourself to the sunshine, breath and enjoy the process because this will lead you to the YOU of your desires. Remember! Grow into your next level, do not hop into it and watch ‘you glow before your own eyes’! How are you growing and glowing this month? We want to share your story! Click here to share.
Nobuntu Webster: I let go of the parts of my business that were not aligned with my purpose and values
Nobuntu Webster is Director of African Pursuit, a social enterprise using media and story for economic and social development and Avad Media, a content production, content distribution, and content marketing company. She has extensive leadership experience in development organizations such as the International Women’s Forum, Businesswomen’s Association of SA and KZN Youth Chamber of Commerce. She holds a BPhil Honours degree and postgraduate qualifications in Strategic Leadership and International Trade Management. Nobuntu Webster expresses her joy of living out her purpose through her business and career and contributing to meaningful work on the continent. In this interview, we asked her how other aspiring Motherland Moguls can use their businesses and careers to do work that fulfills them and impacts lives. What is your purpose and how are you using your career and business to fulfill it? I’m a storyteller and I am moved by injustice. I want to see economic justice, economic equality, and social justice. You’ll find me using stories to create narratives for justice and to bring in new thinking and ideas. I develop Media strategies and content for social justice and economic inclusion through African Pursuit. I am also perturbed by distorted narratives. With Avad Media, we create content that challenges people to question the narratives that we have been taught. My heart is for Africa, so we create platforms and content to engage, grow and build Africa. [bctt tweet=”We are building towards an Africa that has enough for its people – @NobuntuSA” username=”SheLeadsAfrica”] What steps did you take to turn your career and business to fulfill a purpose? My faith drove me to pursue purpose. The first step was looking to God and growing my faith. The second step was to sacrifice. I had to let go of the parts of my business that were not aligned with my purpose and values. The next step was going for it! I discovered that where my purpose would be fulfilled is in Media. I had to make the bold, courageous steps towards Media. Go boldly into what and where your purpose is. Be humble and willing to learn from others if you’re getting into a new craft. Learn the technicalities of the craft, and know what your specialty is. Also, know what the business model looks like in that craft and then think about how you turn that craft into a profitable business. Using business for a purpose is a long journey, you have to be willing to be in it for the long-haul. It is going to unravel layer by layer, you just have to keep taking the steps as you discover them. [bctt tweet=”Learn the technicalities of your craft, and know what your specialty is – @NobuntuSA” username=”SheLeadsAfrica”] What meaningful work on the continent have you been able to contribute to and which have you found most fulfilling? One of the projects I am working on currently is Abundant Africa. We are building a narrative for a restorative economy in Africa; saying, ‘how do we create an economy that is influenced by our own unique African values? How do we go back to Ubuntu and create an economy that is good for people; to making sure that the poor are given opportunities to pull out of poverty?’ I am part of building teams that create content that moves from policy ideas to stories that people can relate to. We are building towards an Africa that has enough for its people and that protects its environment. How does one discover their purpose and identify meaningful work they can contribute to, as a business? The clues to knowing your purpose are in the things that you do without trying hard; things that you would be willing to do for free. To identify meaningful work you can contribute to, you have to know your calling. Ask yourself, ‘what moves me?’ What can you not ignore? What do you want to change? [bctt tweet=”There is so much need on the continent and that need is an opportunity – @NobuntuSA” username=”SheLeadsAfrica”] How do we grow from a survival and profit mindset to a service and purpose mindset? There is so much need on the continent and that need is an opportunity, and you can still have a profitable business. Every entrepreneur should have a service and purpose mindset. As Africans, we are people of ‘Ubuntu’. If we go back to who we are and we go back to the need around us, we easily move to a service and purpose mindset and build sustainable businesses that contribute to the continent. How do you turn your business to fulfill purpose without losing profitability and your current clients? I had to let go of clients whose work did not align with my values. There is always a risk in these kinds of bold and courageous steps. The greatest rewards in life come with sacrifice. There are things that you are likely to lose. How do you secure your team’s buy-in into the new purpose and vision of your business? A great leader is someone who is able to bring the people that they lead with them on the journey and get them to buy into the vision and own it. People though are also on their own journey. Give them the option to come along on the journey or not. The new direction of the business might not feed into their purpose and career. I had to relocate anyway so I had to start new teams that are passionate and that buy into the new vision. [bctt tweet=”Go boldly into what and where your purpose is – @NobuntuSA” username=”SheLeadsAfrica”] “I have the blessing of living my childhood dream… It looks completely different than I thought it would but it is so much more meaningful!” – Nobuntu Webster How are you growing and glowing this month? We want to share your story! Click here to share.
Leave This Shit In 2018…
Happy New year Motherland Moguls! 2018 was a year filled with events and lessons for me. So, I thought I would share with you some of the lessons learned that apply to life, career, and business. Life is full of surprises and often take unexpected turns. Our successes are a result of how well we respond and adapt to the life changes. My hope this year is that we are all able to embrace change and let go of what is holding us back. Welcome to 2019! Now let’s talk about the shit you need to leave in 2018. You don’t need that baggage with you in 2019! [bctt tweet=”Here are 5 habits you need to let go of this year #leavethatshitin2018″ username=”SheLeadsAfrica”] Resenting others Nothing good comes from resenting others. I’m telling you this as someone who is guilty of holding grudges for long periods of time. I resented the person who took this picture for a while. I blamed them for making me miserable. I wished them all the bad luck in the world because I felt they were somehow the origin of everything bad happening in my life (and it wasn’t the case). I don’t resent them anymore and I am so much happier for it. Don’t get me wrong, I still highly dislike this person, but as soon as I was able to refocus the time and energy I was spending brooding over the situation, amazing things started happening. Nothing good ever comes from resenting others. Take it from a champion in the resentment Olympics. #LeaveThatShitIn2018 Snoozing your life away I am usually pretty good at waking up early and getting on with my day. But every so often I think that I could do with “5 more minutes” of sleep and hit the snooze button for the next 2 hours. The problem? When you snooze, you not only wake up more tired than you initially were, but you then spend your entire day playing catch up. You waste time, miss opportunities, and get caught up in a vicious circle. The same is true for life. I didn’t get to see my grandmother one last time because of this viscous snoozing circle I had slipped in. So now, I try my best to make things happen ASAP. One of the best trips I had this year was possible because I did not snooze (when I really wanted to). I was able to discover part of Cape Verde, meet great people, and have an amazing experience.Don’t postpone things you can do now. Finish (or start) that degree you have been thinking about for so long. Take that art class. Visit with your friends and family. Explore the world. Launch that business. And when that thing you want to do seems impossible, just remember that Rome was not built in a day, it was built one stone at the time. (And stop snoozing that alarm clock!) You snooze you lose. #LeaveThatShitIn2018 Being a technology zombie Technology is wonderful. It enables us to take great selfies (and groupies) and more importantly it enables us to connect with each other and the world. We, however, have to be very careful. Technology is a double-edged sword. It can be a nice distraction. But it is a distraction nonetheless. It is a distraction that turns us into shallow versions of ourselves.I took this picture while I was waiting for my car to get fixed. And I was so glad to have my phone with me at the time. It made the wait so much more enjoyable. But more and more I find myself scrolling on my social media feed while I’m on the phone or watching TV. I like to think that technology is not the boss of me. But I have noticed lately that I miss pieces of conversations, movies, and I waste time that could be put to better use because of it. [bctt tweet=”Be present. Connect with intention. Don’t be a tech zombie. #LeaveThatShitIn2018″ username=”SheLeadsAfrica”] I feel this negatively affects the quality of my relationships. It turns me into a passive, absent-minded, and monosyllabic individual. And this is not the type of person or friend I want to be. I want to be a friend that remembers what we talked about. That friend who is attentive, present and listens actively and with intention. The friends we have and the relationships we build are what make life interesting and beautiful. So, we owe it to each other to be mindful, engaged, and attentive. Be present. Connect with intention. Don’t be a tech zombie. #LeaveThatShitIn2018 Letting fear cloud your judgment We often think of fear as this scary monster that makes us do crazy things. But more often than not, fear comes posing as a gentle and wise friend that has your best interest at heart. Fear is eloquent and charismatic. Fear is (seemingly) insightful. Fear is convincing. In fact, Fear is so convincing that it will have you believe that your neighbor must be dangerous since they do not look like you. It will convince you to stay quiet in the face of injustice. It will convince you that putting your head in the sand is the best way to solve your problems. I have been there. Fear had me paralyzed. It made me watch a personal situation getting worse and worse and interpret anything as a sign of improvement. I was very fortunate at that time to have a great friend who guided me through this fog of fear. But sometimes, you have to be your own guide and ask yourself: what would I tell a friend in the same situation? Don’t let fear cloud your judgment. Be your own friend. Take fear out of the equation. #LeaveThatShitIn2018 Traveling someone else’s journey When we are young, it is the responsibility of our parents, our family, (and, to some extent, our community) to prepare us for life. They make choices for us, take decisions about our activities, our lifestyle, and our beliefs.
Unlocking Success: The Advice Every Entrepreneur Must Hear
Ten years ago, if someone told me I would become a law school dropout who owns two successful businesses, I may have laughed in their face. The only thing that may have sounded more ridiculous would have been to add that both ventures will put me in position to help hundreds of entrepreneurs start and run successful businesses every year. Thankfully, even things that sound ridiculous can actually become reality. The truth is, I never had much of an interest in entrepreneurship. As a child, I watched my father work tirelessly to build businesses. Some were successful. Others were not. [bctt tweet=”What sets the successful and the unsuccessful entrepreneur apart is not luck, worth ethic, or even skills, its usually the power of flexibility. – @andrena_sawyer” username=”SheLeadsAfrica”] I now know my father was not alone in his plight because Bloomberg Research suggests that 8 out of every 10 businesses fail within the first 19 months. The Small Business Administration suggests that only half of new businesses survive the first five years, while only 35% are able to survive for 10 years. Despite my early exposure to the unfortunate side of entrepreneurship, I have come to believe that what sets the successful and the unsuccessful apart is not luck, worth ethic, or even skill. Most times, it comes down to the power of flexibility. When you first become an entrepreneur, you are inundated with solicited and unsolicited advice. There is an incredible adrenaline rush that comes from seeing yourself manifest what had only been a vision in your mind for weeks, months, and sometimes even years. Most of the advice is given with good intentions and meant to be motivational. Yet, some have absolutely no significance to you because your primary concern early on is simply to survive. Admittedly, I don’t remember much of what was said to me when I launched my first company. However, one piece of advice that has not only stuck with me but saved my business several times is to marry the mission and date the model. To marry your mission is to remember your why, and to maintain your covenant -so to speak- with that why. To date your model is to make flexibility a bedrock in your business. It is your how. I learned the true meaning of this after my first year in business. The excitement and adrenaline had worn off, and the money I’d saved up for the initial capital had depleted. I now faced “real” business issues like cash flow, leadership and human resource challenges, customer service and iterating our value proposition. [bctt tweet=”To marry your mission is to remember your why, and to maintain your covenant -so to speak- with that why – @andrena_sawyer” username=”SheLeadsAfrica”] While your mission – the reason you went into business and the need that your business solves should never change, the way your business does business had better change if it is to survive. This includes your marketing strategies, your price point, and sometimes even your company culture. All of these things are still connected to the mission, but this how allows you to stay relevant and top-of-mind. For some of us, we went into business to disrupt the industry. We were tired of inefficiency or annoyed that a few big players were monopolizing everything, leaving no room for anyone else to play. For others, there was a glaring need that one too many people complained about, yet no one was offering viable solutions. Then there are those of us who started a business because we recognized our gifts and talents and saw business ownership as a way to walk in our purpose. Remembering this is critical to success. It is your mission. It lays the foundation for the story that your business will tell. However, even that why is not enough sometimes. That is where dating the model comes in. The reality is there are many factors that influence your success as an entrepreneur. Some of these factors like industry trends, sales cycles, current events, economic upturns and downturns, and even your organization’s capacity are sometimes beyond your control. By adjusting your model, you develop a culture of freedom that allows your business to adapt to these changes. Ultimately, this hones your business’ survival instinct in difficult times and leverages positive trends in good times. This ability to be adaptable could very well be the deciding factor between being part of the success statistics or the failure rates. Got some advice that can help others succeed in 2019? Click here to share.
Remi Owadokun: Before you write a book, determine what success means to you
Remi Owadokun is a Certified Health Coach, Life Coach and Founder of the Total Makeover Program. The Total Makeover Program is a lifestyle brand dedicated to equipping individuals to live healthy, happy and better lives. She has written not just one, but four bestsellers. In this interview with SLA, she shares her experience as a best selling author. What made you decide to write a book? Well, I was indecisive. I was not sure anyone really wanted to read my story. In fact, I felt it was too ordinary and way too familiar but I had gotten a few requests from people who were interested in reading my book if I wrote it and so I started writing and stopped in chapter 3 or 4. I had never written a book and wasn’t sure what I was I doing. My mentor found out about my book and he served as an accountability partner until it was completed. I was not thinking of the bestseller status at all at the time, just writing the book and holding it in my hand was such a big deal that I did not realize that they were much bigger things to aspire to. So, once I published my hard copy, I put up a new goal. I wanted it to be a bestseller. [bctt tweet=”That your book is an Amazon bestseller does not necessarily mean that your book is a good book. It – @remiowadokun” username=”SheLeadsAfrica”] As a 4 time best selling author, how did you feel when your books achieved bestseller status? The first time was a very huge deal for me as I held best-seller status for about a week. On Amazon, bestsellers are announced on an hourly basis. The highest number of downloads made per hour determines who is a bestseller. So for me to have this for almost a week was massive. I had set a high standard for myself, I couldn’t go below my first book. If the first book became a bestseller, all my books would be so and that determined how I approached the entire process. How has this benefited your brand and business? I would say for my brand, it gives a nice ring to it when I say I have 4 best selling books. It has also helped position myself as a Thought Leader on the topics I have written about. When I get invited to speak or participate in a panel, the audience is more willing to listen, and the organizers are more open to inviting me on their platforms. Can you share some tips on how intending authors can make their books attain Bestseller status? That your book is an Amazon bestseller does not necessarily mean that your book is a good book. It just means that people bought or downloaded the book on Amazon. It doesn’t even mean that people read it. So I would implore that you invest the time to put out very good work, do your research and put your heart in whatever you are doing. Build a community of people who love your work and be consistent in giving value. If you don’t want to end up with boxes of books in storage, it is important that people are hungry for your book even before you decide to put it out. So share, share and share until they can’t wait for you to write a book they can buy and read. [bctt tweet=”Find your authentic self and be true to it – @remiowadokun” username=”SheLeadsAfrica”] What would you say are the general worries of potential authors and how can they scale these hurdles as they attempt to write their own books? Everyone is different and so everyone has different brands of fear, so it is hard to call it one thing. It might be the fear that no one will buy the book, that no one will read it, that people will question your work, that people from your past might see it, that it might be a failure, that it might be a success. It could be anything. My recommendations would be to pass the thoughts through the lenses of critical thinking. Determine why you want to write the book and what success in that area means to you. For some people, they just want to complete a writing project, not necessarily put it out. For some people, it is to get it into the hands of people without profit attached, for some they want to become famous or make money. So determine your why and let that guide your process, strategy. When it comes to writing, no one really puts their best works at first, so don’t wait for it to feel perfect, even if it feels so in a few years you will look back and wonder who wrote it. Who are your favorite authors? Paulo Coelho, he is a remarkable storyteller and I love storytelling. Chimamanda Adichie is also a great storyteller and I love her style of writing. Where do you see your work in the coming years? I see my work developing into other expressions of art like plays, films, cartoons etc. Final words for young African women in business and career Find your authentic self and be true to it. Interested in contributing for She Leads Africa? Click here.
WEBINAR WITH VUMILE MSWELI: WORKING TOWARDS YOUR DREAM CAREER (OCTOBER 31)
Don’t have a career growth plan? Well, girl, you need one! When we were younger, our career plans were much more exciting! We wanted to be so many things. Now that we’re older, are we really focused on our career goals with as much excitement? Or are we just all about the Benjamins? Sometimes, we get so busy on the job and running the businesses that we don’t take the time to focus on our personal development. But remember, you owe it to yourself. The smarter you get; the more skills and valuable contacts you have, the more your company will benefit and the more schmoney will come in!!! [bctt tweet=”Tired of your current career status? Join us for a webinar with @vumilemsweli on Wed, October 31st at 3 pm WAT to get all the tips you need to take your career to the next level.” via=”no”] Join us on Wednesday, October 31st, for a Webinar with Vumile Msweli, founder of Hesed Consulting, who will be giving advice on how to reach the next level in your career. Vumile has had experience working with individuals and entrepreneurs to accelerate their careers and businesses, and she’ll be helping you too! Some of the topics we’ll cover How to design your career Positioning yourself for your career Finding your Ikigai (the source of value in your life) Re-discovering your career passion How to maximize your career for success Register below to access this opportunity and submit questions that you would like Vumile to answer. Webinar Details: Date: Wednesday, October 31st, 2018 Time: 3pm Lagos // 4pm Joburg // 5pm Nairobi Location: We’ll send you the link to watch once you register Watch the webinar here: About Vumile Vumile Msweli is an international speaker, renowned career coach, columnist, and the Chief Executive officer for Hesed Consulting. Hesed is a consulting firm specializing in commerce acceleration; career coaching; women empowerment; facilitation and training on the African continent with a presence in Nigeria and South Africa. Vumile has worked in Europe; Asia and across the African continent for reputable multinational institutions including Barclays, Investec, Nedbank, First National Bank, and Vodafone. Vumi is a regular contributor to the Guardian Nigeria and Destiny South Africa, she has spoken at the African Union, Women’s Economic Forum and USAID to mention a few. She is an award-winning businesswoman who has received honours such as the Women’s’ Economic Forum’s Woman of Excellence Award, being named 34th Most Influential Young South African by Avance Media, the Mail and Guardian Top 200 most influential Young South Africans and awarded the Elle Boss of the Year in the Corporate Category and the Black Management Forum’s Young Professional of the Year.
Ooooota Adepo: Africa needs to connect with the world and itself
Ooooota Adepo is the Founder of Cross Culture Creative, a consultancy which addresses business challenges in Real Estate, Energy and Technology between Africa and the Western World. Motivated by her drive to simultaneously tackle social issues and capture business opportunities in the global marketplace, Ooooota seeks to build a world in which all cultures are uplifted, and borders do not impede growth. As director of In-Decks, Ooooota feeds her passion for food and travel through culinary insights and from some of the world’s most interesting food personalities. She holds a B.A. in Economics from the University of Pennsylvania and a Master’s degree from Cambridge University in Urban Planning. She is fluent in English, Yoruba, French, Spanish and Italian. Ooooota recently gave a Ted Talk in Berlin, where she highlighted the need for a more connected Africa, culturally and in business. [bctt tweet=”As an African, have you experienced travel restrictions within and outside Africa? Watch this Ted Talk by @ooooota1 ” username=”SheLeadsAfrica”] Watch the Ted Talk here: Here are 5 takeaways from this TED Talk about Africa’s connection with the world and with itself: 1. If Africa is to be culturally or diplomatically engaged with the world, it needs to be viewed as an equal, not as an object of charity, nor as a fad. 2. Our history and our cultures (languages included) must be reinforced internally if they are to stand against the veracity of Western civilizations. With time, histories fade and languages die. We are responsible for ensuring this does not happen if we are to remain relevant as a people in centuries to come. 3. Africans need to be fiercely curious about the world but more importantly about Africa. There is so much to discover. [bctt tweet=”Unfortunately, African’s still face restrictions in traveling their own continents. How did we get here? – @ooooota1″ username=”SheLeadsAfrica”] 4. When we present ourselves to the world, either in conversations with non-Africans or through our businesses, we must keep in mind our global brand. We must always be ambassadors of our continent. We must also always treat fellow Africans with respect. 5. The solutions I outline in my talk towards building a prosperous Africa through infrastructure, trade, industry, and education need urgent attention. I see African women spearheading this. If you’d like to be featured on the SLA Facebook page? Click here to share your story.
Gugu Sithole-Tyali Shows Us How to Take Over the World of PR
As you know, we’re always so incredibly proud when we see amazing women who are not only succeeding in their respective careers but uplift other young women for success too! With over 10 years’ experience, Gugu Sithole-Tyali took her once small side hustle and turned it into one of the most respected PR companies in the creative industry. Sprout Creative PR is not only completely black-owned, but they also have an all-woman team, and together, they eliminate the misconceptions society has of women working together for a bigger and greater purpose. Below, Gugu shares a bit about her challenges, successes and how she is using her talents to empower other women on the come up. Tell us more about Sprout PR? We’re a budding, black-owned, creative boutique, specializing in brand communications. Our talents lie in strategic public relations, digital marketing, brand development, creative content creation, and event curation. [bctt tweet=”Turning a side hustle into a business has been interesting, to say the least – @ZuluGirl1″ username=”SheLeadsAfrica”] What do you think is the most challenging part of being in the industry? From the perspective of being a startup in the industry, the challenges are endless. I’ll stick to three that have been particularly pertinent to Sprout over the last couple of years. Carving a niche for ourselves: In the beginning, there was a temptation to do a lot of things, often more than what our business could handle. As soon as we stopped trying to be everything to everyone, and played to our strengths as a team, we were able to carve a space for ourselves. Currently, that’s working with brands in Fintech, Agritech, AI, etc. We also have a love for and wide-ranging experience in the lifestyle sector, so we’re excited to see that portfolio grow. Staying competitive: As a young and small agency, competing with the well-established agencies can be pretty tough. They’ve got long track records and name recognition going for them. We’ve found however that being small has its positives, so we’re working hard to take advantage of those. We’re adaptable, have a niche specialization, and I think we’re way more invested in our clients and their brands. We’ve also been lucky to get extensive exposure to design thinking and Lean Startup methodologies. Adopting and implementing those practices has allowed us to collaborate with clients in a way that harnesses our shared strengths, and has resulted in them viewing us as partners, rather than vendors. Assembling the right team: This one’s a biggie. Striking a balance between hiring experienced professionals and being a training ground for up-and-comers – something close to my heart – is tricky. We’re fortunate to work with clients who are passionate about entrepreneurship/startups, and so as long we’re working our butts off, staying accountable, and are passionate about their brands, they’re giving us the room to figure this part out. We’re working hard at it though. [bctt tweet=”As soon as we stopped trying to be everything to everyone, and played to our strengths as a team, we were able to carve a space for ourselves – @ZuluGirl1″ username=”SheLeadsAfrica”] We have heard about your difficult journey, tell us a little more? Turning a side hustle into a business has been interesting, to say the least. Nothing could have prepared me for the hardships of this journey. But, it’s also been an incredibly fulfilling, and the best part is that it’s helped me find my tribe – smart, creative, hardworking, tenacious women (and men), who are overcoming similar challenges every day. They’ve helped me find the good in these hardships. I’m most grateful for them. We are so inspired by your All Woman staff, how has the dynamic been, and have you had any criticism? I’m proud of the fact that with each day we’re dispelling this myth around women not being able to work together. We live by one, simple rule: Collaboration over competition. It’s formed the foundation for how we deliver for clients, deal with conflict, and show support to not only the members of our own team but women in our broader network. It’s also a value that’s been extremely helpful in the hiring process. Have you had any challenges in the industry as a black-owned company? I think a lack of belief in our value is probably one of the biggest challenges faced by black-owned businesses in general, it’s not industry-specific. As a black business owner, I think I’ve often let this self-doubt negatively influence my decision-making. I’ve charged less for services, bent over backward for clients who didn’t necessarily deserve it, etc. I realize though that this made me part of the problem because it does us a disservice by diminishing our worth. I feel like I’m currently in a season of truly backing not only myself but my team and our ability to deliver. How is the future looking for Sprout PR? If the caliber of the brands in our portfolio (the likes of Standard Bank, DHL Supply Chain Africa, Switch Innovation, and the African Fintech Unconference) is anything to go by, the future is looking bright. We have a long way to go and lots of learning to do, but we’re up to the challenge. What advice do you have for anyone trying to break into the industry? I have a few pointers… Work on those writing skills, they’re key to your arsenal. Stay at it. Persistence is essential to getting over the rejection of your ideas and stories. Learn to network. You never know when a contact will help you land a dream job or client. Take good care of your online reputation. How else is a brand going to trust you to take care of theirs? Break into the industry with an agency that’s breaking into the market. Startups are a great training ground. Interested in contributing for She Leads Africa? Click here.