Joyce Daniels: Stay in your lane, Enjoy your journey, and Raise others
Joyce Daniels is a professional Master of Ceremonies, a senior trainer at the prestigious Dale Carnegie and Associates, and a budding entrepreneur at her own “TAKADEMY” – Africa’s Premiere Training School for Masters of Ceremonies. With all these accomplishments under her belt, Joyce is a force to reckon with. Through her passion for speaking, Joyce has turned her skills into a profitable business hosting events and training others in the field. Despite a degree in Human Anatomy, she has excellent skills in communication and event planning. These skills have enabled her to work with clients from multiple industries and high net-worth individuals. Through her work, Joyce hopes to inspire others to stay in their line and develop their passions and skills. In this interview, Joyce Daniels talks about her passion and how she’s managed to build her brand. What led to you becoming a Master of Ceremonies? I believe I’ve been talkative from my mother’s womb. So, I decided to capitalize on my natural talent and gift of the gab. I wanted to explore a career in a field which requires no inventory, no start-up costs, and no rent. With this in mind, I found a career I enjoy, I love and I fit into PERFECTLY. How can young women refine their gift of gab as a source of income? Young women can self-train or be trained by professionals to serve in various ‘speaking’ capacities, such as TV/radio personalities, broadcasters, voice-over artists, voice actors or join my line of work, as event host MCs (Red Carpet or Main Event). Some of these can be experienced on a full time or part-time basis, in tandem with other interests or full-time job. In your opinion, how can young African women stand out in the marketplace? In my experience, my clients keep coming back and making referrals, because I ALWAYS deliver and on several occasions, surpass their expectations. For young African women, standing out requires understanding and meeting what the client wants and needs. On top of impeccable delivery, the following values can also help young women stand out in the African and global marketplace: Ensure you have top quality wrapped in unquestionable and undeniable excellence in service delivery When quality and excellence are in place, a healthy campaign of branding and marketing should be pursued. If you are top notch, yet unknown, attracting clients and income could be a problem. Therefore, strive to build your brand and make it known. [bctt tweet=”I strongly believe in raising and supporting other women as best as I can – @iamjoycedaniels ” username=”SheLeadsAfrica”] What support did you get from other women when you started? The support I have gotten from women has helped me grow and succeed. My support base included women such as Chiaku Ekwueme of AZ4Kids, Ndidi Obioha of Enthyst Events, the Ugochukwu sisters of Sleek, Amie Georgewill of Kolor Kraft and Madam Josephine Anenih. These women believed in me and highly recommended me to other clients, some of whom hired me based on my exemplary work and because I am a woman – they support women too! Why do you always advocate for business owners to ‘Stay in their lane’ on social media? To explain my ‘Stay-In-Your-Lane’ philosophy, I’d like to use a few examples. Bill Gates stayed in his Software lane until he became an enigma. Serena Williams stayed in her Tennis lane until she became an unquestionable force. Mother Theresa stayed in her Charity lane until she became a saint. Oprah Winfrey stayed in her TV Show lane until she became a global phenomenon. Ibukun Awosika stayed in her corporate furniture lane until she gained enough credibility to become the Chairman of Nigeria’s oldest and biggest bank. Alibaba Akpobome stayed in his Comedy lane and made standup comedy a notable profession in Nigeria. Chimamanda Adichie stayed in her literary lane until she has become an international icon and multiple prize winner. The list is inexhaustible. Many people get distracted from their lane for many reasons. These factors include finance (or lack of it), fame (or craving for it), instant gratification and popularity (or non-popularity). I have taken it upon myself to remind people, especially those like me in ‘unpopular’ lanes, to remember despite the challenges, we are unique and different. With the same amount of time, commitment, self-development and optimism, we would reach great heights. [bctt tweet=”Don’t ditch your lane just because it is hard or unpopular! Stay in your lane and enjoy your journey. – @iamjoycedaniels” username=”SheLeadsAfrica”] Final words to young ladies Whatever your profession or career path, try your best to leave a good trail for others to follow and make conscious and deliberate efforts to contribute positively to your community and society at large.
5 Things a Motherland Mogul Leader is Not
Leadership is an art. It means taking courage to maneuver a group of people with common intentions, goals, and objectives in an organized manner. Not everyone can be a good leader! Of course, you have to bear in mind your follower’s individual strengths and weaknesses while walking on eggshells trying not to annoy this group of people – even when they throw their frustrations and aggression at you! With all these pressures, leaders quite often fall into bad habits as they struggle to achieve their goals. To avoid this, as a Motherland Mogul and leader, you are probably asking, what is a leader not? Bossy There is a wide difference between being a boss and being bossy. A bossy person is a maniac! They operate like a machine put in place to juice their subjects in order to extract what they want for the company. A great leader is none of these. They are diplomatic and understand that more is given willingly than forcibly. A good leader is compassionate. They do not exclude others from contributing their part towards the common goal. Nepotist Yes. We all have that cousin or friend that we think would be the best at this job. But what would your followers think if this was the case? Would they be committed to your family company? It is very sad that nobody nowadays values meritocracy. Leaders give more attention to those who massage their ego, than those who tell them like it is. However, true leadership requires building the right team that will challenge you and helps you grow your organization. A jolly old person The truth is, great leaders do not try to keep friendships with others by satisfying their needs at the expense of their followers and the common purpose. When you start pleasing everyone, you start compromising. This then causes your standards to get a tilt and you’re not the same leader anymore. It doesn’t hurt to make friends, but don’t let your friendships compromise your value and your objectives. A Narcissist. Have you ever heard the tale of Narcissus? According to Greek Mythology, he was cursed by a God to look at his reflection in the water and fall in love with it every day. He fell in love so much that it actually ruined him! As slay queens, we need to love ourselves. But we shouldn’t let our self-love turn into overconfidence, self-adulation, and self-centeredness at the expense of our followers and the common purpose. A prejudiced discriminator. In 1949, sociologist Merton illustrated prejudice and discrimination with four categories of people: Unprejudiced non-discriminator Unprejudiced discriminator Prejudiced non-discriminator Prejudiced discriminator The prejudiced discriminator is the worst kind of leader to experience. They are a chooser and not a trainer. This kind of leader doesn’t believe that followers of a particular sect, religion, ethnicity or region can offer the common purpose any productivity due to insufficient justification and undue prejudice. Great leaders do not just build visions, but they also build people. If one doesn’t avoid these habits of bad leaders, they end up attracting the wrong crowd, or no crowd! As Motherland Moguls, let us strive to make sure we are not bad leaders. Build your dreams on the right and with the right attitude. Let’s make Africa better with the advent of good leadership and fellowship. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Olamide Babajide: I maintained my 9-5 job and built my dream during weekends
Thirty-five years old Olamide Babajide holds a Bachelor of Technology in Computer Engineering and has a Certificate for Building Sustainable Social Enterprise from Middlesex University. She worked in the Information Technology sector for seven years occupying various positions and her last designation was to manage West African region for a multinational IT distribution company. She has over ten international certifications in Information Technology and Audit (CCNA, CCDA, CSSE, CISA…). She founded Pearl Recycling in 2016 to solve the problem of waste and provide affordable, eclectic and sustainable furniture to Nigerians. A Tony Elumelu entrepreneur fellow, she won the WIMBIZ impact competition in 2016 and was named by the U.S. Department of State’s Bureau of Educational and Cultural Affairs as one of the 100 Tech-women Emerging Leaders which gave her opportunity to intern at Silicon Valley with Symantec. In 2017, she was selected by LEAP Africa as a social innovator and she is currently working to provide waste remodeled, eco-friendly, ergonomic classroom chairs for public schools. Olamide is on the mission to make the environment safe, reduce deforestation, encourage decent living condition and provide jobs for the unemployed. [bctt tweet=” I never had fear while starting because I have always believed in failing forward…” username=”SheLeadsAfrica”] How did you transit from a high paying job to become a social entrepreneur? I didn’t take a quick dive; I maintained my 9-5 job and worked on my dream during weekends. I had time to plan, analyze and test the market before starting fully. What that did for me was to make me understand people’s point of view about my products, what they really want to be compared to what I thought they want and how to strike a balance to make demand-driven products. Immediately, I got that figured out, I decided to quit in other to actualize my dream. I never had fear while starting because I have always believed in failing forward and I told myself when I fail, I will pick up the lessons and move on. I wasn’t really afraid and I realized that the reason why most people fail is that they listen to the outside noise and against the inner voice, so immediately I was at peace with my inner voice I blocked out the outer noise of people asking if I was stupid to give up such promising job for uncertainty and I just went for my dream. Your work has been featured in international media platforms, what level of impact has this exposure brought to your organization? It has brought tremendous impact and topmost on the list is the sensitization that came along with it. It’s a different ball game when you are starting a new niche in a country that has a conservative mindset about waste. Trying to re-orientate people to see waste as something enticing is actually hard in Nigeria but the international exposure and features brought awareness and a bit of acceptance which was all we need to forge ahead. The good part is, immediately we had our first interview by Reuters, Washington Post, and Aljazeera took it up and local channels also came in and that gave us impressive local visibility. [bctt tweet=”Once you have a clear vision and mission and impressive strategy, money will find you.” username=”SheLeadsAfrica”] With the level of exposure you’ve encountered so far, what advice will you give to your younger self in retrospect and your future self? If I had asked my younger self the most important question of “What would I do if I wasn’t afraid?” I would have realized early what my mission is and set goals to achieve it. I would have gotten a mentor earlier than I did and put a structure to my business. So I will tell my younger self to go for her dream and not to wait thinking of how to start. I will tell her “JUST START” start with what you have now. To my future self, I will say, Do NOT make mistake in choosing your board members every time you have to make that selection. They can make or break your vision. I will also say “Integrity is Key” never ever undermine the place of integrity in your dealings with others. Also, I will say protect your name and by extension your brand. Be careful how you act so that you don’t ruin what you have used years to build. Lastly, l remind myself daily that the internet never forgets, and I should be more conscious of the kind of digital signature and impression I portray. [bctt tweet=”I learned about structure and that is one thing I say every time to every young entrepreneur…” username=”SheLeadsAfrica”] What business lessons have you learned in the course of running your social enterprise? The first thing I learned is when you put in your all in whatever you do, the world will support you. I also learned that money is the last thing you look for when starting a business. Once you have a clear vision and mission and impressive strategy, money will find you. I have learned very early that the successful club is highly inclusive. Most times, the rich don’t want you to sit at the table you have to learn to take the damn table. You must be tenacious and persistence and you must NEVER lose focus. And remember, strangers will help you succeed faster than families so when you are starting your business, be smart enough to consider your target market. [bctt tweet=”Be smart. Know your target market.” username=”SheLeadsAfrica”] Do you find any connection between what you did as a corporate executive and what you are doing now? Absolutely, I realized that no knowledge is lost. You know, I worked as a network infrastructure engineer for a while and moved to business design/development and finally moved to Presales. I was opportune to work on proposal writing for top organizations, submit bids and quotations, present designs and even go for negotiations and this has helped greatly in starting up my business. The design knowledge, the business development
Vulnerability: Your key to smashing goals this year
[bctt tweet=”To be Vulnerable means to be open to all of life’s experiences ” username=”SheLeadsAfrica”] Ours is a generation of people striving to make their lives look perfect all the time. We post pictures, we update our statuses, we buy new things with the idea that maybe if it looks perfect enough, it will start to feel perfect. We don’t know how to handle feelings of uncertainty, unworthiness, loss, heartbreak; so we post more pictures and look even more perfect…sounds familiar right? Our inability to accept the messiness of life, the ‘imperfection in ourselves’ and the fact that sometimes we’re all just little kids trying to make friends on the playground has affected our quality of life and our ability to truly engage with each other. The average 20-something- year- old knows exactly how much money they want to earn, by what age they should be married, how many kids they intend to have, where those kids will go to school…all this with a flat tummy, gorgeous skin and long natural hair! It’s a lot on any one’s plate and has made life this series of ‘check-list moments’. It’s no wonder new year’s resolutions have been given a bad rap over the years, it stopped being about ‘the magic of new beginnings, the chance to hit the refresh button and start all over again’, and instead started being about self-reprimand, self-hate, and comparison to others. In her brilliant book, “Daring Greatly”, Brene’ Brown explores how striving to achieve your goals requires an openness to being vulnerable. The ability to stand up and say, “January hit me hard, I wasn’t prepared for some of the things life threw at me, I missed the mark and now, I must start afresh”, can affect your quality of life and ability to truly engage with other people. Our generation is afraid of vulnerability, and for good reason, we’ve all been told we are too much of something to achieve something bigger than ourselves; too short, too fat, too loud, too broke, etc, and as a result, more and more people are afraid to even try, and those that do, are afraid to try at things that really matter- those big hairy audacious goals. According to Brene’, “Only when we’re brave enough to explore the darkness, will we be closer to the infinite power of our light”. To be Vulnerable means to be open to all of life’s experiences from a place of worthiness and self-love, not self-hate. [bctt tweet=”You are enough!” username=”SheLeadsAfrica”] Vulnerability is: Starting over after that first business failed. Speaking up about your relationships so that every abuse you experienced is never repeated. Asking for more money, time, attention…if it is what will fulfill your needs. Saying no to anyone who crosses the boundaries set in your relationship. Committing to going to the gym after having fallen off your ideal weight. Asking for help. Presenting your product to the world and getting no response. Having faith. Saying ‘yes’ to love after a major heartbreak. Admitting you do not know what to do, and then looking for the answer. Letting go of some people because your business cannot afford it. Allowing yourself to be vulnerable is about acknowledging discomfort and then using it in a positive way to enhance your life experience. A few keys to enhancing your ability to manage vulnerability and therefore better able to live a wholehearted life are; 1. Be open Sometimes the goals you want to achieve won’t be achieved in the exact path you expected, but it will always be worth it. You have to keep your heart and mind open to new ideas, a new career, new employers etc when it’s required. 2. Dare to show up No matter how uncomfortable, unqualified or unprepared you might think you are, always show up. Your current life isn’t a dress rehearsal for your next life! If it’s important to you, you must show up. 3. Set and respect your boundaries Set boundaries for your time, space and relationships, and after you’ve set your boundaries, respect them. Your goals this year are yours to achieve. Vulnerability is being able to let other people know when they have crossed boundaries that you never intended to be crossed. 4. Wholehearted living According to Brene’ Brown, wholehearted living is about engaging in our lives from a place of worthiness. Too many people don’t think they are worthy of love, attention, support, promotion etc. This lack of self-love manifests itself in a myriad of ways that lead to people sabotaging the great things in their lives. As you go about the business of achieving your goals this year, you must believe that you are worthy of all you are striving for. You are enough. You are enough. You are enough. For the times when being vulnerable seems like the hardest thing to do, turn to the immortal words of Theodore Roosevelt: “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood. Who strives valiantly; who errs, who comes up short again and again, because there is no effort without error or shortcoming; but who does actually strive to do the deeds, who knows great enthusiasms, the great devotions; who spends himself in a worthy cause. Who at best knows, in the end, the triumph of high achievement, and who at worst, if he fails, at least fails while daring greatly…” Got an article you’d like to share with us? Share your story with us here.
Positioning Your Brand Strategy for The Nigerian Market
Brand strategy is the process of positioning your brand in the mind of your target market. The goal of every brand should be to be top of mind in their customers’ heads – that is whenever a customer thinks of your product, your brand should be the first name that pops in their head. For instance, whenever you think of ordering a cab, the first name that comes to mind is usually Uber, or, if you want a cold, non-alcoholic drink, Coca-Cola comes straight to mind. The aim is to be the top of the market niche of your brand, the customer needs to specifically identify your brand as distinct from others in the market. Brand positioning occurs whether or not a company develops a brand strategy, for every market, there is a market leader and less recognized brands. Every company has to craft a brilliant and progressive approach to positively position its brand to grab the attention of its target audience constantly. Basics of Brand Positioning The basic four elements of brand positioning are: Target market: Who are your customers? What is the major demographic constitution of consumers that your brand appeals to? Market definition: What level is your brand competing for? How is your brand relevant to customers? Brand promise: What is the most convincing, logical or emotional benefit to your target market that your brand has over your competitors? Legitimacy: What is the most credible evidence you can present to confirm that your brand would deliver on its promise? Brand strategy styles There are four branding styles prevalent in Nigeria, choose the ideal strategy for your brand and implement. The big bosses battle This branding style is usually for brands that are in a prominent market category with the market leadership margins within fringes of each other. Examples of these are Coca-Cola versus Pepsi and Jumia versus Konga. These two categories of brands are very similar and are constantly competing to gain market share. It is honestly a battle for the big bosses due to the amount of money and time it takes to successfully attempt this strategy. Big Fish, Smaller Pond This idea is the basis of most specialist and personalized brands. It is based on the idea of creating a niche within an underserved market, which is basically identifying a sector of an existing market whose needs have not been met by market leaders and positioning your brand as the solution to this market gap. For instance, there are several platforms that cater to needs of career women and female professionals, however not a lot are youth-focused, which is where She Leads Africa comes in. Fundamentally, this style avoids going head-on with the market leader but focuses on a specific niche. Game changer This brand positioning reframes an existing market in new ways. It gives customers new and innovative benefits that make market leaders and your competitors so irrelevant that your brand becomes the new market leader. If the needs or expectations of your customers change, you differentiate your brand from competitors by highlighting its distinctiveness or marketing your brand in a revolutionary way. Take Jameson’s foray into the Nigerian market, for instance, other drink companies brand their product as aspirational lifestyle brands or luxury brands, to be honest, aspirational branding is the de-factor brand strategy for products similar to Jameson. However, Jameson took the alternative route and branded as an artsy, cool kids brand, which has sporadically fast-tracked its market penetration in Nigeria. Another example is Wanneka Hair, the hair extension retailer that achieved Instagram fame by using unique brand storytelling, unique content, influencer marketing and several other techniques to achieve market leader status in a saturated market. This branding strategy will highlight your distinctiveness and help you beat the market leader, however, your strength must be backed by good quality product and service. This style gives a feel of exclusivity, community and a unique experience for its customers. First mover When there is no other product or service like yours and you are the first of your kind, you have first mover advantage and you get to invent your market. This strategy is for brands that do not fit into any existing market. Examples of this strategy are Uber and Printivo. The taxi-hailing app market did not exist before Uber created it, so also a Nigerian online DIY print provider had not been invented before Printivo. The benefit of this strategy is that your brand would be the default market leader because you literally created this market. However, this strategy can be risky because you might not find the right product-market fit simply because the market does not exist because there is no need for it. There are several brands that flopped in an attempt to fill a need that doesn’t exist, don’t join them. This strategy comes with several copy-cats, nonetheless, patents and trademarking might help, but if your product can be easily imitated, ensure you get enough head start to gain as much market share as possible. Got an article you’d like to share with us? Share your story with us here.
10 easy ways to maximize Valentine’s Day sales
Valentine season can be a really busy for retail businesses, it is therefore important that business owners maximize the opportunity to increase sales at times like this. If you have been in business for up to 2 years or more, you might want to refer to sales data from previous years. This sales data can be used to prepare and determine ways to increase sales volume. Having the right products is good but promoting what your business is offering just in time for valentines to build up sales is even better. To achieve this, use the right communication channels to reach your target audience. Get as much exposure as you can, reach out to past customers as well as potential ones. Here are general tips you can apply to drive up sales this coming Valentine. Curate gift combinations (gift baskets/boxes) Put related products together. Be creative with your ideas, make the combinations simple and appealing. Make sure you consider your target audience and whom they will be buying the gift for. Create an experience with service combinations Valentine’s Day is mostly about pampering loved ones. Depending on your target audience, put together indulgent packages. If your business is in beauty and hospitality, this is something to consider. For instance, if you own a spa, you can combine various treatments and offer as one package for valentine. Create a bundle comprising the range of products you offer. Make sure the products are related and make them available as readymade options so buyers can simply grab and go. An example of such bundle is a Perfume gift set by Victoria’s secret containing a shower gel, body cream, and perfume. When you can, offer to wrap gifts for free or include it as a service to provide convenience to your customers. Partner up Collaboration during peak seasons can be at an advantage for you and your business. You can team up with reputable local businesses to create joint packages. For instance, if you’re a florist, team up with a baker to create a package for valentine. Create a buzz Hold a fun contest to engage your followers on social media and create a buzz around your business. Make sure you are well aware of rules/restrictions associated with putting up contests on various social media platforms. Make sure you time your promotions to capture early and late shoppers. Get the word out and announce your last minute gift deals. Make gift card options available Most last-minute shoppers are usually open to this, usually because most times they do not have a clear idea of what to buy. Design a gift card that’s appealing and gives a good impression of your business, be sure to include terms and conditions when issuing these gift cards. Think beyond valentine’s day Take advantage of valentine’s day rush to build a database your business can use in the future. You can present visiting customers an option to sign up / subscribe to your business website, app or whatever platform your business operates. [bctt tweet=”Prepare your staff to deal with the pressure of increased sales a peak seasons.” username=”SheLeadsAfrica”] Most importantly, remember to have fun even as you help others express love this season.
If you want to achieve your goals, stop focusing on them
A lot of us have set out the goals that we want to achieve in 2018. Whether it’s business, family life, financial, career or social goals we have set them out and we expect to achieve them by 31st December 2018. How successful have you been in the past? Personally, at the end of the year, I find I have achieved 50% or less of what I set for myself to achieve. So what am I doing wrong?. I stumble across an interesting TED talk by Reggie Rivers, his first bold statement was that “IF YOU WANT TO ACHIEVE GOALS STOP FOCUSING ON THEM!” This caught my interest as it goes against what I had learned so far, I listened to the entire presentation. [bctt tweet=”Break your goals into tasks that’ll bring you closer to the goal.” username=”SheLeadsAfrica”] Reggie broke down that focusing on the goal makes you unable to use your energy on actually achieving the Goal. Moreover, more often than not you are not in control of the outcome and are only in control of your behavior and reactions. We all want to make money in our business by the end of the year, but you can’t force customers to buy from you, you can make the product as good as possible, yes, but you really can’t guarantee the outcome i.e. profits. For instance, if you want to lose weight you end up weighing yourself every week. Of course, those who struggle with weight like I, realize that this does not lead anywhere fast. In fact, you end up frustrated and abandon the whole weight loss journey. You are focusing on the outcome. He suggests that you should focus on WHAT IS IN YOUR CONTROL, your behavior. Hmm… what does this mean? He says that you should focus on your behavior, which you are in control of, to achieve your goal. [bctt tweet=”Focus on what’s in your control – your behaviour” username=”SheLeadsAfrica”] Assume you are able to achieve the goal and perform the tasks to achieve it. In the weight loss scenario, you should focus on what you are eating, how much you exercise and what you drink. We need to break the goal into smaller tasks that we can perform easily and fast while working towards the main huge ambitious goal. Reggie suggests that you should have tasks that you can perform TODAY, TOMORROW and THIS WEEK. I like the idea that you break up your big goal into smaller manageable bits. What does this achieve? You remain motivated as you achieve something every day and week. Every small step moves you closer to the big goal. You can dream big and break the large goal into smaller action points and you end up achieving an ambitious goal. This works even when you need to save or invest. This I can testify to. You keep on revising your plan every so often and thereby are able to make necessary changes to move you closer to the goal. This is particularly helpful in business so that where you can change a strategy that does not work before you lose too much money. It helps you be disciplined on simple tasks and eventually bigger ones. This is a way to get rid of bad habits like procrastinating. If you are accountable on a daily and weekly basis you notice your weakness and work on it more often to improve yourself. It actually keeps you on track as you end up spending the necessary time, without getting distracted, to achieve your eventual goal. Normally when a task is huge we are quick to allow ourselves to be distracted away from it. In conclusion, I think this is a great concept to adopt in business and generally in life, deal with what you are in control of. Forget what is not in your control because you can’t change it anyway. Got an article you’d like to share with us? Share your story with us here.
Budding entrepreneur: Here’s why you need a Lawyer in Your Corner
Naivety and misplaced trust have seen many individuals lose money and opportunities they have worked for in business. Doing business with a friend can contribute to its success as there are cohesion and team spirit at work. However, delve into a little research and you will realize that many have also been swindled by friends they considered family. When setting up a business especially a partnership it’s good to get your agreement in writing and sign contracts. This will draw boundaries on which the business will operate. [bctt tweet=”A Lawyer brings perspective to your business.” username=”SheLeadsAfrica”] Most millennials excited by the start of something new forget that there are legal obligations that their businesses should meet. This is why it’s paramount to involve a lawyer from the onset of your business. A Lawyer brings perspective to your business. Instead of seeing the business as a friends venture or a short-term money-making investment. Lawyers see the bigger picture and plan for circumstances that we may not foresee as we are busy trying to build the business. Change is inevitable, mindsets change and people who were previously on the same page about the direction a business should take begin to disagree. This situation is dangerous as it can lead to the death of the business or the destruction of a brand if no prior steps had been taken to advise on what should be done in such a situation. That’s why it’s important to involve a lawyer early on at the start of the business albeit the extra cost the lawyer will add to your young business. In the long-term, you will realize this is cheaper as opposed to calling on a lawyer only when things go wrong and you are in court. [bctt tweet=”A lawyer will go out of their way to ensure your company’s intellectual property is protected” username=”SheLeadsAfrica”] Our current world is such that you can do everything by yourself online including registering a company in a span of one to three days. You can draw contracts to use in your business transactions using templates provided online. Such liberties are great but they should not delude us into thinking that lawyers are not key to our businesses success. A lawyer will go out of their way to ensure your company’s intellectual property is protected. In a business partnership between friends, they will bring the law on board to ensure no one is cunning enough to overwork the other and still expect to reap from the others hard work. Here are some reasons why motherland moguls should enlist the knowledge of lawyers in their businesses. A lawyer is your voice of reason. Most businesses sprout from our passions. This means we may not be very objective while making some decisions. We are tempted to use trust as a currency while dealing with our customers or partners just to get the business on its feet. This means we may end up with bankrupting the business due to bad debts. Lawyers come in handy as they assert themselves and insist on contracts with suppliers and customers. This saves motherland moguls from cons as there will be no loopholes to be exploited in the business. Lawyers offer security and protection A lawyer’s roles are to pre-empt situations and ensure we are not victims of unscrupulous people who we are doing business with. In situations where certain circumstances cannot be avoided, they ensure the law is on our side. Many times we are ignorant of what is required of us by law and lawyers protect us from our own ignorance. Lawyers have connections and a clientele base like you The right lawyer will hold your hand and help you know the ins and outs of the business niche you have chosen to explore. They have other clients like you and so they have been on the journey you are just beginning. Lawyers will offer insights that may prove very useful in the long run to a start-up. In addition to offering legal services, they can be a marketing tool for your business as they speak of your business to potential clients. Got an article you’d like to share with us? Share your story with us here.
Vaida Odongo: You can start a business anytime with the right mindset
Contrary to what many people and businesses might think, investing in your brand online is not just about spending money on the brand. Instead, it’s about building an entity that will resonate with your customers and keep them coming back again and again—even when there’s no deal or promotion to entice them. Who is Vaida? Vaida Odongo is a young woman living in Nairobi who’s passionate about empowering women and leveraging on technology for sustainable development. She studied Gender and development studies while in university but came to love marketing after a short stint working as a trainer in the Google Digify Bytes Program that was being implemented by Livity Africa, a youth-focused nonprofit based in Johannesburg, South Africa. Vaida loves seeing businesses grow and coming up with strategies to solve various business challenges. “You might be having a challenge with selling a product online, what I do is that I sit down and look at all the possible solutions that might help solve the problem then we choose one that works. I love the adrenaline rush that comes with brainstorming”. “I have always been interested in empowering women. When I was younger, my dream was to work in an NGO that would enable me directly work with women. I hadn’t figured out yet what exactly I wanted to do when I actually landed the job, but I knew things would become clearer with time. [bctt tweet=”When you empower a woman, you empower the society – @vaida_odongo” username=”SheLeadsAfrica”] Fast forward almost ten years later, I have found myself working with women though not in an NGO. I now help women brand and market their products and services online. I am very passionate about helping women grow and sustain their businesses because I believe that when you empower a woman, you empower the society.” Why Digital Marketing? “The world is increasingly going digital. With more than half the population using online platforms such as social media, companies are now forced to look at how they can leverage these platforms. The social space is set to grow and there’s a need for training so that the teams which are set on marketing online have the capacity to do so”. What does your work involve? My work involves training women-led business and enterprises on branding online. This means creating a brand story that their online audience will be attracted to. I have been working on this for the last two years and I’m loving it every day. My pieces of training are conducted over a one to two-day period and tailor-made to fit a customer’s needs. [bctt tweet=” I love the adrenaline rush that comes with brainstorming – @vaida_odongo” username=”SheLeadsAfrica”] Whether you are in beauty, fashion, construction or advocacy, I have the right curriculum to help you amplify your online voice. I also help companies come up with strategies that will help amplify their voices online. I also offer mentorship sessions to my clients. Maybe along the road the strategy we picked might not work, I’ll come in again and we’ll come up with another one. I also offer refresher training to me customers for free. My aim is getting their businesses to grow so we do whatever it takes to make sure this happens. To empower more businesses to grow, I also offer pro bono services to customers who are just venturing into business and need some advice. I do this because at the beginning some people just need to know different ways they can market their products and services. When building your online brand, you need to: Make sure you understand your audience, their needs, and why they interact with you. Create an online persona that is fun and captivating at the same time. Be consistent. Make sure you post when you are supposed to. Take time to appreciate your customers e.g. through give away. Remember to have fun. Captivating your audience is trial and error. Have fun while at it. How do you manage your business? Being your own boss is a challenge because most of the time, you never know when to stop and take a break. I have learned to schedule myself so that I have enough time to catch my breath and relax. Also, I enjoy reading and watching animated movies and cartoons. I also love cooking and discovering how I can use different spices and herbs from all over the world in my food. What is your advice for young women who are looking to venture into Digital Marketing? My advice to young women out there is that you can start a business anytime and with the right mindset, you can take it to the next. Becoming a digital marketing expert requires you to do a lot of research to know what’s happening in the online space. Remember that deciding to be your own boss doesn’t mean lots of free time on your hands. You have to be willing work overtime because most of the time you will have to do everything on your own without a cheering squad. If you’d like to share a story with us at She Leads Africa, share your story us here.
MALEBOGO MARUMOAGAE: It is not about being your own boss, it is about finding a solution to a problem
This is a woman rooted in love. Love for her mother, work and for others. She is love. She is Malebogo Marumoagae. We were first introduced to Malebogo as a beauty queen when she was crowned Miss Botswana in 2006. Today, she still wears that crown, now as the belle of Belle Larissa. A consultancy company she founded in 2009 and went on to win a Woman in Business Award for, under the category of Young Female Entrepreneur of The Year in 2016. Belle Larissa slayed at the end of 2017 when it hosted what would become the inaugural International Women in Mining conference (IWiM). Malebogo not only has a good business and a few awards to her name, she holds a degree in Economics and Population Studies, and an MBA from the University of Botswana. I had a chat with her and this is her inspirational story. Tell us about yourself. I am Malebogo Marumoagae. I was born and bred in Tonota by one of the strongest women I know, Diteko Marumoagae. My mother has taught me how to be confident in my own skin, to respect others and myself and most importantly to know that I am nothing without God. I believe in the law of attraction. That whatever you think, eventually becomes your reality. Even the Bible says in the book of Proverbs ‘above all else, guard your heart, for it is the wellspring of life”. I love reading, in fact, I have learned so much from the books I read and I am always encouraging anyone who wants to be a leader to make reading a habit and not a hobby. Tell us more about Belle Larissa. Belle Larissa is a BQA registered and accredited institution providing training on personal branding, professional image, and etiquette. Our main aim is to assist individuals, young and old to be the best that they can possibly be especially in today’s world where there is competition in almost every opportunity that arises. For organizations, we assist their employees to align their personal brands with their corporate brand. How would you define etiquette? Are we a people that care for it, especially locally? Etiquette is simply a set of rules that govern socially accepted behavior. It is about showing respect and making others feel comfortable and at ease when they are around you. The word may be new to some, however, etiquette is not a new thing. In our Setswana culture, we call it Botho. It is behaving graciously in any given situation. It is not an issue of whether people care for it or not, Etiquette is a requirement for civilization. I wish I could confidently say our services have gained the attention they deserve. We have done our bit, but I still believe there is still much to be done. Winning the Young Female Entrepreneur of the Year, how significant was that moment for you? That was a very surreal moment. I felt really proud of my team and I. As you may know, our business is relatively new in Botswana so to have that recognition was a great confidence booster. However, we also understand that it means we need to keep working hard to ensure that we stay on top of our game. In 2017, Belle Larissa hosted the first ever International Women in Mining (IWiN) Conference in Botswana. What inspired the initiative? Yes, together with Brandneue Media, we hosted the first-ever Women in Mining Conference in Botswana in 2017. This initiative was inspired by the need to promote greater participation of women in the mining industry. The numbers show that the mining industry is one of the most male-dominated industries in the world and Botswana is no exception. We wanted to play our part by bringing together women, who are already in the mining industry, those with aspirations of getting in the industry, policymakers, and financial institutions under one roof, to discuss the challenges as well as come up with solutions to increase the participation of women in this industry. What does it mean for you as an African woman being in business? African women have from time been in business to feed, educate and take care of their children. It means so much to me that I am part of a group of phenomenal women who have either by choice or default found themselves in business. Being a woman and in business has never been an easy thing. I hope I am able to inspire other upcoming business women to follow their dreams the same way I have been inspired by hard-working, women who came before me. How do you suppose one can recognize themselves as an empowered woman? For me, an empowered woman is one who has a choice to be whatever she wants to be. She knows her worth, is confident in her own skin and is not intimidated by the success of other women. An empowered woman stands for herself, speaks for herself and is the voice to the voiceless. As she goes up, she pulls others with her. What three principles would you say drives your business? Our business is driven by the love to see other people excel and become the best versions of themselves. We believe in team-work as everyone has their own unique abilities which can contribute towards ensuring that our clients get quality service. What advice would you give to young women who want to be their own boss? For me, it is not about being your own boss, it is about finding a solution to a problem or problems facing our society and then putting together a team that shares your vision and working together towards achieving that vision. For anyone who wants to take that path, I would say, it is not an easy road to take but if you want it so bad, you need to put in the effort, develop yourself, read extensively and have a never-give-up attitude.