WEBINAR WITH SUPRIYA SHARMA: TAKE CHARGE OF YOUR BRAND WITH DIGITAL MARKETING (APRIL 19)
Building a successful brand can be risky business and quite a challenge, especially in this forever evolving digital space! FYI – that’s all about to change…keep reading! While you should tailor your brand’s strategy to its specific goals, how can you ensure that your brand stays ahead of the game, amidst the disruption, through digital marketing? Allow us to school you!… [bctt tweet=”Join @HodanTV for a webinar on April 5th, to learn about building a digital community.” username=”SheLeadsAfrica”] Some of the topics we’ll cover Building a community with the power of storytelling Tips for innovative storytelling using YouTube Building your confidence as a digital entrepreneur and African woman Register below to get access to this opportunity and submit questions that you would like Supriya to answer. Webinar Details: Date: Thursday, April 19th, 2018 Time: Lagos 11am // Johannesburg 12pm // Nairobi 1pm Register for this webinar with Supriya below: [ninja_forms id=170] About Supriya Join Supriya Sharma, on Thursday, 19th April, as she teaches us how to take your brand’s success to the next level with digital marketing. Supriya Sharma is the Managing Director of SAS Business Solutions, a global service provider catering to big business houses, SMEs and educational institutions. She has spoken at some international events of repute on topics that include Leadership & Women, Time Management, Effective Business Communication, Being beautiful, Emotional Intelligence in the Workplace, Digital Marketing (take charge of your business) and Entrepreneurship. [bctt tweet=”Take charge of your business through digital marketing with Supriya Sharma on April 19th. Reg here: http://bit.ly/SupriyaSharma” username=”SheLeadsAfrica”] Some of the topics we’ll cover Steps to choosing the right marketing network Best practices to curating valuable and shareable content Tips for leveraging the right brand influencers A guide to effective content promotion via social campaigns Building a sustainable brand strategy with digital marketing Register below to get access to this opportunity and submit questions you would like Supriya to answer. Facebook Live Details: Date: Thursday, April 19th, 2018 Time: 11AM Lagos // 12PM Johannesburg // 1PM Nairobi Watch here: About Supriya Supriya Sharma, is a certified corporate trainer, coach and motivational speaker who began her academic journey as a scholar (gold medalist) in aerospace engineering. She was offered full scholarships at renowned US and UK universities and further developed her skill set to be an astute management professional gaining valuable experience in HR, corporate communications, sales and marketing. Seeing the current status of the world’s economy, Supriya decided to pursue a course in entrepreneurship from one of India’s Ivy League business schools, where the idea of SAS was born. In 2014, Supriya represented Nigeria in the Dreamforce Conference which was held in San Francisco, USA. To add, she has conferred the title of Ms Intelligent – Lagos & Ms Talented – Lagos in the Beauty Pageant organised by ICA in 2017. Supriya strongly believes in giving back to the society as a part of her responsibility. In this view, she actively volunteers her time to develop employability skills among the Nigerian youth and is closely associated with women empowerment missions across Asia and Africa.
Lifelong Learning: 5 Lies You Tell Yourself
What comes to mind when you think of “lifelong learning”? Oh, wait. Did you just roll your eyes and give a defeated sigh? Girl, we know the feeling. Some of your feelings might be valid but here are some thoughts you might have that are definitely wrong. Here are some of the lies you probably tell yourself all year round which eventually hinders your growth: I have a degree. What am I still learning? Big mistake, sister. When did you graduate? 2, 5, 10 years ago? The world is changing fast and we need to evolve. Standing in one spot only means that others are going to overtake you and take opportunities that should’ve been yours. Look at Nokia. How long did it take for them to lose their position as Number 1 phone maker? To be a successful Motherland Mogul, you need to keep learning the new trends in your industry. I am an expert in my field It’s very easy for us to settle for what we think we know is best. But does learning ever stop? If you have plans to branch out and innovate your brand, you need to prepare yourself! Are there other things you learn from other industries that may be linked to yours? There is so much more to learn about your passions, hobbies, and interests. Ask yourself questions such as ‘how badass is my excel skills’? When was the last time I gave a presentation that was wowed my audience? Take the time to improve and build on what you already have and what you need to make yourself better. I don’t have money for courses. In this day and age, you don’t have to spend a lot of money to learn! With a stable internet connection and time, you can access so many free resources online. From Coursera, Udemy, Skillshare, YouTube and the many blogs and articles out there; the options are endless. But once you choose to make this investment, you start the journey towards a successful and educated life. I don’t have time to learn. Let’s rephrase that as “I don’t make out time for learning new things because it’s not a priority.” Doesn’t sound nice, does it? Well, it’s true. We all make time for things that we consider priorities. Catching up on social media, binging on Netflix, attending owambe parties. But if we think about it, we spend many hours every week on things that aren’t really adding to our bottom line. If you’re one of those superwomen who resists all such temptations and still can’t find the time to learn, what about the time you spend in traffic? With the developments of education and technology, you can learn anywhere and everywhere! So, don’t make excuses for wanting to learn. If you believe in investing in yourself, then you will make the time to learn more. I’m too old to learn Lol! Did you know the oldest person to graduate college was 95 years old? We’re never too old to learn. Even if you have started a family and gotten 7 children, it’s never too late! It’s all about prioritizing. We can always learn new tricks! You’ve probably run out of excuses now. But don’t let this daunt you. The trick is to start small. Pick one skill and set yourself a target of one hour a week to develop it. If you don’t know where to start, Google resources and create a learning calendar. Once you set milestones and give yourself small treats every now and then, you’ll be surprised by what you learn in a few months. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Joyce Daniels: Stay in your lane, Enjoy your journey, and Raise others
Joyce Daniels is a professional Master of Ceremonies, a senior trainer at the prestigious Dale Carnegie and Associates, and a budding entrepreneur at her own “TAKADEMY” – Africa’s Premiere Training School for Masters of Ceremonies. With all these accomplishments under her belt, Joyce is a force to reckon with. Through her passion for speaking, Joyce has turned her skills into a profitable business hosting events and training others in the field. Despite a degree in Human Anatomy, she has excellent skills in communication and event planning. These skills have enabled her to work with clients from multiple industries and high net-worth individuals. Through her work, Joyce hopes to inspire others to stay in their line and develop their passions and skills. In this interview, Joyce Daniels talks about her passion and how she’s managed to build her brand. What led to you becoming a Master of Ceremonies? I believe I’ve been talkative from my mother’s womb. So, I decided to capitalize on my natural talent and gift of the gab. I wanted to explore a career in a field which requires no inventory, no start-up costs, and no rent. With this in mind, I found a career I enjoy, I love and I fit into PERFECTLY. How can young women refine their gift of gab as a source of income? Young women can self-train or be trained by professionals to serve in various ‘speaking’ capacities, such as TV/radio personalities, broadcasters, voice-over artists, voice actors or join my line of work, as event host MCs (Red Carpet or Main Event). Some of these can be experienced on a full time or part-time basis, in tandem with other interests or full-time job. In your opinion, how can young African women stand out in the marketplace? In my experience, my clients keep coming back and making referrals, because I ALWAYS deliver and on several occasions, surpass their expectations. For young African women, standing out requires understanding and meeting what the client wants and needs. On top of impeccable delivery, the following values can also help young women stand out in the African and global marketplace: Ensure you have top quality wrapped in unquestionable and undeniable excellence in service delivery When quality and excellence are in place, a healthy campaign of branding and marketing should be pursued. If you are top notch, yet unknown, attracting clients and income could be a problem. Therefore, strive to build your brand and make it known. [bctt tweet=”I strongly believe in raising and supporting other women as best as I can – @iamjoycedaniels ” username=”SheLeadsAfrica”] What support did you get from other women when you started? The support I have gotten from women has helped me grow and succeed. My support base included women such as Chiaku Ekwueme of AZ4Kids, Ndidi Obioha of Enthyst Events, the Ugochukwu sisters of Sleek, Amie Georgewill of Kolor Kraft and Madam Josephine Anenih. These women believed in me and highly recommended me to other clients, some of whom hired me based on my exemplary work and because I am a woman – they support women too! Why do you always advocate for business owners to ‘Stay in their lane’ on social media? To explain my ‘Stay-In-Your-Lane’ philosophy, I’d like to use a few examples. Bill Gates stayed in his Software lane until he became an enigma. Serena Williams stayed in her Tennis lane until she became an unquestionable force. Mother Theresa stayed in her Charity lane until she became a saint. Oprah Winfrey stayed in her TV Show lane until she became a global phenomenon. Ibukun Awosika stayed in her corporate furniture lane until she gained enough credibility to become the Chairman of Nigeria’s oldest and biggest bank. Alibaba Akpobome stayed in his Comedy lane and made standup comedy a notable profession in Nigeria. Chimamanda Adichie stayed in her literary lane until she has become an international icon and multiple prize winner. The list is inexhaustible. Many people get distracted from their lane for many reasons. These factors include finance (or lack of it), fame (or craving for it), instant gratification and popularity (or non-popularity). I have taken it upon myself to remind people, especially those like me in ‘unpopular’ lanes, to remember despite the challenges, we are unique and different. With the same amount of time, commitment, self-development and optimism, we would reach great heights. [bctt tweet=”Don’t ditch your lane just because it is hard or unpopular! Stay in your lane and enjoy your journey. – @iamjoycedaniels” username=”SheLeadsAfrica”] Final words to young ladies Whatever your profession or career path, try your best to leave a good trail for others to follow and make conscious and deliberate efforts to contribute positively to your community and society at large.
Vulnerability: Your key to smashing goals this year
[bctt tweet=”To be Vulnerable means to be open to all of life’s experiences ” username=”SheLeadsAfrica”] Ours is a generation of people striving to make their lives look perfect all the time. We post pictures, we update our statuses, we buy new things with the idea that maybe if it looks perfect enough, it will start to feel perfect. We don’t know how to handle feelings of uncertainty, unworthiness, loss, heartbreak; so we post more pictures and look even more perfect…sounds familiar right? Our inability to accept the messiness of life, the ‘imperfection in ourselves’ and the fact that sometimes we’re all just little kids trying to make friends on the playground has affected our quality of life and our ability to truly engage with each other. The average 20-something- year- old knows exactly how much money they want to earn, by what age they should be married, how many kids they intend to have, where those kids will go to school…all this with a flat tummy, gorgeous skin and long natural hair! It’s a lot on any one’s plate and has made life this series of ‘check-list moments’. It’s no wonder new year’s resolutions have been given a bad rap over the years, it stopped being about ‘the magic of new beginnings, the chance to hit the refresh button and start all over again’, and instead started being about self-reprimand, self-hate, and comparison to others. In her brilliant book, “Daring Greatly”, Brene’ Brown explores how striving to achieve your goals requires an openness to being vulnerable. The ability to stand up and say, “January hit me hard, I wasn’t prepared for some of the things life threw at me, I missed the mark and now, I must start afresh”, can affect your quality of life and ability to truly engage with other people. Our generation is afraid of vulnerability, and for good reason, we’ve all been told we are too much of something to achieve something bigger than ourselves; too short, too fat, too loud, too broke, etc, and as a result, more and more people are afraid to even try, and those that do, are afraid to try at things that really matter- those big hairy audacious goals. According to Brene’, “Only when we’re brave enough to explore the darkness, will we be closer to the infinite power of our light”. To be Vulnerable means to be open to all of life’s experiences from a place of worthiness and self-love, not self-hate. [bctt tweet=”You are enough!” username=”SheLeadsAfrica”] Vulnerability is: Starting over after that first business failed. Speaking up about your relationships so that every abuse you experienced is never repeated. Asking for more money, time, attention…if it is what will fulfill your needs. Saying no to anyone who crosses the boundaries set in your relationship. Committing to going to the gym after having fallen off your ideal weight. Asking for help. Presenting your product to the world and getting no response. Having faith. Saying ‘yes’ to love after a major heartbreak. Admitting you do not know what to do, and then looking for the answer. Letting go of some people because your business cannot afford it. Allowing yourself to be vulnerable is about acknowledging discomfort and then using it in a positive way to enhance your life experience. A few keys to enhancing your ability to manage vulnerability and therefore better able to live a wholehearted life are; 1. Be open Sometimes the goals you want to achieve won’t be achieved in the exact path you expected, but it will always be worth it. You have to keep your heart and mind open to new ideas, a new career, new employers etc when it’s required. 2. Dare to show up No matter how uncomfortable, unqualified or unprepared you might think you are, always show up. Your current life isn’t a dress rehearsal for your next life! If it’s important to you, you must show up. 3. Set and respect your boundaries Set boundaries for your time, space and relationships, and after you’ve set your boundaries, respect them. Your goals this year are yours to achieve. Vulnerability is being able to let other people know when they have crossed boundaries that you never intended to be crossed. 4. Wholehearted living According to Brene’ Brown, wholehearted living is about engaging in our lives from a place of worthiness. Too many people don’t think they are worthy of love, attention, support, promotion etc. This lack of self-love manifests itself in a myriad of ways that lead to people sabotaging the great things in their lives. As you go about the business of achieving your goals this year, you must believe that you are worthy of all you are striving for. You are enough. You are enough. You are enough. For the times when being vulnerable seems like the hardest thing to do, turn to the immortal words of Theodore Roosevelt: “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood. Who strives valiantly; who errs, who comes up short again and again, because there is no effort without error or shortcoming; but who does actually strive to do the deeds, who knows great enthusiasms, the great devotions; who spends himself in a worthy cause. Who at best knows, in the end, the triumph of high achievement, and who at worst, if he fails, at least fails while daring greatly…” Got an article you’d like to share with us? Share your story with us here.
What is your next employer looking for?
Employers have a certain type of candidate they need to join their organization. Opportunities will open up, and you will be among those seeking (and eventually chosen) for that role. This article shares what the employer is looking for as well extra tips on what you also need to avoid or stop doing if you want to enjoy a fulfilling career. Reliability, dependability, and trustworthiness To succeed in your career, you need to be trustworthy. Your boss, team members, and other colleagues can depend on you to carry out agreed tasks and keep your word. You need to be a reliable member of the team. Those are the ones that get recognized and get to higher heights in their careers. Listening Communication as an essential skill cannot be overemphasized. Unfortunately, listening is a challenge for most people. Learn to listen attentively and go a step further to ask questions and clarify statements or comments so that you avoid making mistakes in the long run. Do not assume that you heard one thing and then do the other. That is a career stumbling block right there. Try and re-iterate what needs to be said enough to make sure you are sure about what you have interpreted. Know your onions Make sure you have the ability to actually carry out the job you’ve been employed to do. No distractions or time wasting on tasks. Let your wardrobe SLAY Depending on the type of job it is, wardrobe co-ordination is very essential. Your day at work should be a day you can easily create a professional impression. Get your outfits suitable enough to show that you are ready, qualified and happy to be given an opportunity at the company. I suggest you do smart and professional dressing in your first few weeks until you settle into your role and the organization’s culture. Always be punctual [bctt tweet=”Being punctual is essential. From your work start time, to your work prioritization, you need to eliminate all forms of “African time”.” username=”SheLeadsAfrica”] Know your key strengths You have a gift. Call it talent, skill or passion. Just know you have a gift. Figure out what it is. It is also identified as your key strength. You already have it. It may take time to discover but you will and can discover them. Develop and learn from others The interesting thing is that you can always find a person who also identifies with your strength and has done more in developing this key attribute. That is why we have mentors or coaches and role models. You should have an attitude that is willing to learn. Your attitude to learning from others will determine your acceleration. Take personal responsibility [bctt tweet=”You are what you create. Make decisions and stand by the consequences of them.” username=”SheLeadsAfrica”] Kill that entitlement mindset that blames everyone but yourself. Determine to not only grow but to also be the one going to make sure you definitely grow. Below are some habits that employees need to really avoid. [bctt tweet=”All employers aren’t the same but you can be an exceptional employee and that attitude will take you higher.” username=”SheLeadsAfrica”] I recommend this to everyone looking to attain a higher impact in their chosen field. 1. Taking all the credit Working as part of a team means everyone contributes their own quota to the success of a task, goal or project. Do not take credit for anything you do. Even when you work alone on a project, it will be obvious what your contributions are but even in that, you still would have needed some input or help from someone other than yourself. Avoid taking credit that you don’t deserve and over-estimate your participation to the achievement of a goal. 2. Talking down on others It is totally wrong to speak to a colleague in a derogatory manner. It makes you project yourself negatively and gives off the impression that you lack confidence and possess low self-esteem. Avoid the urge to speak of or join in, to destroy a colleague’s work reputation. It’s an epic no for your career success. 3. Expressing anger at work To be in a position of leadership is not a walk in the park. Expression of emotions especially anger is a skill that needs mastery. No one is entitled to use anger to intimidate or communicate at work. It is not a management or leadership tool. To ensure you enjoy a successful career, do not wear your emotions on your sleeves and express emotions when you need to and appropriately. 4. Negative Personality Another career stall is one who has a negative personality. Everything about you is negative and distasteful. Nothing good comes from your conversations, you always have negativity and spread it to anyone around you. Your contributions are always negative, your output negative, your impression or comments about colleagues are also negative. The outcome is disastrous to your career success. 5. Inability to take responsibility for actions Avoid the need to point fingers and blame everything and everyone for the mistake or gap. It is going to stall your career if you are unable to own up to it. When you lead a team, you, as the lead, are responsible for the success or failure. Do not pass on the buck but stand tall, admit the wrong, learn, adjust and move on. 6. Hoarding Information Withholding information from your colleagues so that you can be in competition or at an advantage over them is not a criteria for a successful career. It shows you are not a team player neither are you a candidate for getting into higher leadership positions. Information is to be shared, not kept as a secret weapon. What key lessons have you learned as an employee or an employer? Share your experience with us here.
5 steps to maintaining your balance as a closet entrepreneur
In a conversation I had not too long ago, I had realized and pointed out that one of the things I love about Johannesburg, is that it’s a place where more often than not, you meet people who have day jobs (9 – 5), but also run businesses and have side-hustles after-hours. These are often centred around their passion, interests or basically what they enjoy and are good at. They vary from person to person. For example: Nkgabi, who started off in advertising, left corporate and started her own company and also dabbles in some blogging for her blog – Diary of a Rad Black Woman. Duke, who is quite talented when it comes to woodwork. He’s in the construction industry but makes furniture. He’s made rails for me, server tables and is currently in the process of making pedestals. Mlue, who is a chef and runs a catering business that he’s grown over the past few months. From participating in market days where he sells his local cuisine, to catering for intimate dinners and parties, he too has a 9-5 in advertising. Myself, a market research analyst from 9- 5 and returns home to run an online clothing business; Barbara Mckenzie. Although the word hustle has historically had a negative connotation describing scams and fraud, over the past few years this has changed and now people are proud to be called hustlers. From the above-mentioned individuals and anyone else who leads such a busy life of juggling two jobs at once, they are multi-taskers and jugglers of note. And for those looking to grow their interests into income-generating ventures, here are a few tips on how to maintain the balance. Eat the elephant one bite at a time As closet-entrepreneurs, we do not necessarily enjoy the luxury of working in our businesses all day like full-time entrepreneurs do, so we need to roll out tasks into smaller and more manageable sizes. Diagrams and lists often help here and ticking or crossing off completed tasks enable you to see your progress at a glance and see what needs to be done immediately. For example, if you make products that you sell, one afternoon or evening can be set aside for collecting all that is needed for production and prepping for it. The next two afternoons or evenings can be set aside for the production and the weekend may be for corrections or changes and so forth. If you fail to plan, you plan to fail Whether you’re working after hours during the week or over weekends, your time needs to be well planned for to ensure that you’re getting the most of the limited time that you have. For example, answering emails at 09:00, then 12:00 and then at 16:00 allows you to fully focus on the work at hand instead of being distracted with emails that come in every 30 minutes or so. This enables you to have more hours to work effectively on your 9-5. Another angle is if you sell products that need to be shipped out, do your shipping on certain days for an hour instead of doing them individually for an hour every time could save you a lot of time. It is also important to note that scheduling your family and friends is just as important, as work does tend to take over one’s schedule leaving loved ones neglected. [bctt tweet=”You can save time and energy by using your income from your 9-5 to invest in your side business ” username=”SheLeadsAfrica”] Outsource Often as owners of our businesses, we tend to want to do everything ourselves, which is not the wisest thing to do. Where you can get help and outsource, do it. Sometimes, instead of buying stock or materials yourself, you can hire and pay a daily rate to a runner. Another idea would be to buy online and have them delivered to you. You can save time and energy by using your income from your 9-5 to invest in your side business or simply add it into the product’s costing. Do things that create more time Often you’ll find that customers have very similar questions, one way to address this is to have a frequently asked questions page that answers shipping queries, accounts queries, standard rates etc. This is where outsourcing is an idea as well, if you ship out products, having a company handle all your shipping is better than having to run to the post office everything someone makes a purchase. [bctt tweet=”Use a vision board. When you can see what you want to achieve, it gives you that extra push” username=”SheLeadsAfrica”] Kick procrastination Avoid this by all means. Although quite a difficult one to avoid, with proper planning and discipline, you can set aside rest days to binge watch Being Mary Jane or Insecure so that when you have to get back to work, you’re well rested. Another idea is to also divide your work into smaller intervals of work with 15 minute rest periods in between them, this keeps you fresh and alert. My own personal method to keep myself motivated is to spend about 10 minutes on Pinterest looking beautiful and fashion-forward clothing from around the world. This not only inspires me but also gets my creativity going and excited to create more clothes. Others find a that a vision board helps, when you can see what you want to achieve, it gives you that extra push. In conclusion For those who have both day jobs and run a side-business, I believe you’re some kind of special human. Aside from the 9-5 hours you work, you still come home and gather up some more energy to work on your side business. Naturally, this means we have less time and freedom than full-time entrepreneurs, but we still keep it all together and keep our businesses going, and when you’re feeling overwhelmed and tired. It’s great to look back at what you’ve done and accomplished with that limited time, kudos to you! Got any skills on how
Stop being busy achieving nothing
When I was much younger, I had the expert brain of never forgetting to do anything, numbers in my phonebook and even birthdays…but now…oh well!!! You can almost not get past a day without forgetting you had to return a call or deliver an extra work that didn’t make it to your to-do list. I know it’s not your fault, there’s just so much on the plate, and that’s why I’ve come to help you with cheat codes you can engage to help you be more productive with work time. Some home-made remedies like setting a reminder and creating/ticking off your to-do list, however, you can try these as well: Just do it NOW So, you see, most times our biggest problem is, we see that we have to do something, but we ignorantly shove it aside, forgetting that we are likely to forget. One of the best ways to avoid forgetting a task is to just do it immediately. If possible, do it in bits, especially if it would take just a few seconds. Always have a notepad around Whether as a hardcopy or soft one, always have something you can journal with. If your mind has a way of always magnetizing ideas from here and there, you need to always have something to scribble on. You ask me why? Because you might just get an idea that would take your business through the roof and if you miss it…well, you’ll never even know unless you tried it. Now pick up your notepad. Learn to say NO Some of us have a default answer for taking on new tasks…YES!!! However, often times, we don’t really have to do everything because we can, we should just say no, rather than feel disappointed in ourselves when we forget just after saying yes to that extra task. Want to avoid forgetting that favor that you promised? If and only if you are overloaded with your own work, don’t agree to take on more. Have a Human Reminder We all have that one person we can call an alarm clock. They just seem to remind us what we ask them to. So, don’t be shy, a great accountability partner might just be what you need to nail the day’s tasks. Ask for help, and be sure to humbly receive the push that comes with it. You’ll feel better about achieving your goals.Forgetting things is not so bad in itself, but when you do nothing about it, it could take a huge toll on your productivity level. The goal is to be an ACHIEVER, not to be BAN (Busy Achieving Nothing). Do you have a story you’d like to share with us? Share your story with us here.
10 ways to end a business year
In the course of the year, entrepreneurs can get consumed with loads of activities that it becomes difficult to keep track of all that’s happening. The end of the year is the time when most business activities wind down, therefore, it’s a good time to pause, take stock, plan and take a position for the year ahead. Here are 10 things to do to make that happen: 1. Review your financial statements (balance sheet, cash flow, income statement) and prepare tax returns. You need to know: If your business is profitable How profitable your business is Where all the money that passed through your business in the year was spent How much the business owns How much the business owes Exemptions you can get on taxes 2. Review business expenses. Its important business expenses are directly linked to the bottom line of the business. 3. Compare financials from the year before to that of the current year. Pay attention to any rise or drop in figures, investigate reasons for them. 4. If you have made a very good profit for the year, this would be a good time to consider buying or replacing any equipment that will directly result in increased revenue. 5. Reconcile your goals for the year with your achievements; take note of goals you could not achieve. Also, be careful not to discard these goals instead try to find out why you were unable to, and devise new ways to go about achieving them. 6. List and celebrate major accomplishments, you can share with your staff, this should motivate them and make them emotionally invested in your business. 7. Reward your employees and customers, it does not have to be much, could be in form of bonuses, gifts, personal notes… Also get in touch with your vendors/suppliers and inform them of any change in the business that might affect them. 8. Pay attention to your numbers; identify your metrics, this varies from business to business – website analytics, the source of customers, customer growth rate, customer return rate/retention, subscriber list, downloads, number of monthly orders e.t.c. Identify patterns of growth in such areas, trace down these patterns to identify much bigger opportunities and devise ways to multiply effects of these patterns. 9. Review your systems, operations, and processes. This is a good time to review and update (if required) contracts, license agreements, and technology, Identify your strengths and work on your weaknesses. 10. Create a vision for the coming year, based on this vision, set goals, write down your action plan and ways you intend to implement these plans. Hope these tips help you end the year with sufficient knowledge of your business even as you prepare and position yourself for growth and opportunities in the coming year. How are you wrapping up the business year? Share your ideas with us here.
A critical step to beating procrastination and strengthening your focus
I’ve never met anyone who wants some motivational hype on how to watch TV, how to procrastinate, or how to eat something they love. Most people want real strategies to help them succeed with goals linked to health, wealth, work-life balance, career success, business visibility, confidence and public speaking, or finding joy. [bctt tweet=”If you could change one thing to maximize your time and optimize your life, what would it be?” username=”SheLeadsAfrica”] What is procrastination and why is it crucial to discuss it? Procrastination is the act of putting off or delaying or deferring an action to a later time. Have you ever found yourself so close to achieving a goal, only to throw it all away at the last moment? Sometimes we have very good excuses for postponing actions. It could be looking for the perfect moment, the right timing, the exact atmosphere etc. Let’s face it, this perfect moment may never come and before you know it, time is gone. [bctt tweet=”Procrastination is the mother of stagnation and it can lead to a life of frustration” username=”SheLeadsAfrica”] We all procrastinate, and we’re all capable of procrastinating. You know that feeling when you wake up feeling super energized and ready to finish that project but barely one hour later you decide you’re going to do it tomorrow. Then, the cycle repeats itself till life events take over and the dream gets swept under the carpet. Yet, we all are capable to beat procrastination. Procrastination is the mother of stagnation and not mastering it can lead to a life of frustration and insignificance. What makes you procrastinate when instead of getting the right things done at the right time could make you happy and multiply the time you have? Is it a matter of habitual laziness? Is it that you don’t realize what’s really at stake? Could it be that you give yourself the permission to carry things over or let others decide for you? Understanding the root cause of your behavior is the first step to finding the solution. To make the shift from procrastinating to taking action, you must raise your self-awareness about whats going on around you, then be honest about what is really working for you and what is not working for you. You make commitments every day and these commitments either inspire or expire you. Watching TV instead of studying is a commitment. Sleeping instead of working on your business plan is a commitment. Every action you have committed has consequences, whether good or bad. Commitment —————> Action —————> Results When bad things happen to you, blaming others for every is a choice you have chosen to manifest. The same way, if you decide right now to begin to make small changes to turn your life around in the direction you really desire, that’s a commitment I encourage. The more risk-averse and fearful you are, the more likely you are to procrastinate and delay the happiness you could enjoy in your life. If you could change one thing, today, to maximize your time and optimize your life, what would it be? For a simple 5-step guide, download my free Ebook – Stop Wishing, Start Doing. Do you have any productivity tips that have worked for you? Let us know more about you and your story here.
Six Soft Skills to Help You Ace Your Next Interview
Imagine two people being interviewed for the position of customer support team manager. Both candidates have what it takes to deliver on a professional level, however one is more apt in relating with people based on his past behavior and the assessment of the interviewer. That is to say, he possesses excellent interpersonal and communication skills. Who do you think will get the job? [bctt tweet=”Assess your ability and prepare ahead before going for the interview” username=”SheLeadsAfrica”] A LinkedIn survey revealed that hiring managers look for candidates who in addition to skills and experience have the potential in performing the role. By potential, they mean the candidate’s own perspective and soft skill set that enables him to do the job effectively. They ranked the following six soft skills in order of their importance. Adaptability In today’s world, the business environment is continuously changing and so are highly effective organizations because any organization who does not or cannot adapt to the constant changes in the environment will either be left behind or fizzle out. As such, effective organizations seek candidates who can easily adapt to changes so they can remain competitive. According to the survey report, the most popular question hiring managers ask in this regard is: ‘Tell me about a time when you were asked to do something you had never done before. How did you react? What did you learn?’ Culture Add Hiring managers have been advised to seek candidates who are not only like them (culture fit) but also bring a different perspective to the table. Collaboration Candidates who can work well with and in teams are what hiring managers are looking for according to the survey. No one can achieve much working alone. Do you get along well with others?The survey says one question to expect from this area is: ’Tell me about a time when you were communicating with someone and they did not understand you. What did you do?’ Leadership Not only are leaders born, leaders can be made. Hone your ability to inspire, motivate and unleash the potential in others. One popular question according to the survey report hiring managers ask pertaining to leadership is: ‘Tell me about the last time something significant didn’t go according to plan at work. What was your role? What was the outcome?’ Growth Potential It is the ability of a candidate not only to perform on the current job but also in future and more prominent roles within the organization. Hiring managers have been told to look out for candidates who are goal oriented and self-motivated. Such candidates are said to have the ability for growth potential. Prioritization Candidates who can demonstrate that they know what task comes first and what task should be put to a later date have gotten their prioritization and time management skills right. This will help you meet deadlines and also increase your productivity. Besides the aforementioned soft skills, some hiring managers clearly spell out the soft skills they expect candidates to have for the role they are applying for. Assess your ability in terms of those skills and prepare ahead before going for the interview. Do you have some special skills you use for your business and career? Share it with us here.