Nnanke Essien: The Visibility Expert

Nnanke Essien is a visibility strategist and business transformation coach. She helps individuals with awesome ideas, products and services to get seen and found by their ideal clients.

She does this using a 5 step visibility building process to build an effective and efficient visibility roadmap. Nnanke believes that the path to success is littered with awesome but poorly marketed ideas, hence her mandate is to support businesses find this sure pathway.

She is a John Maxwell Certified coach, a HR professional and a visibility builder round the clock. She has been supporting start-ups and businesses since 2007 even through college.


Why is it important to stay visible?

If nobody knows you exist, nobody will buy from you. It’s really that simple, you must always find a way for your ideal clients to remember that you exist. We call it top of mind awareness. In other words, if at any point your client has a need, your brand name should be top of mind.

How can brands stay visible despite strong competition on social media? 

Truthfully, social media isn’t going anywhere and the earlier business owners understand this and take ownership the better for brands. Firstly, to stay visible, brands must adhere to a stellar mindset.

Beyond this, brands need clarity on why they are in the business. This is in terms of the business mission, vision, values, identifying their business playing field (niche), their core message and their brand positioning on the value chain.

Brands also need clarity on their ideal clients. Who are the people whose lives and businesses will be transformed by virtue of the fact that this business exists?

Understanding the client’s exact needs, desires, challenges, what they need to transform, lifestyle, spending power and motivation is key to business visibility success.Finally, brands can also stay visible by authenticating their authority in the market. Having consistent, attractive and meaningful bio’s on their social media platforms can contribute to this. Their bio must contain relevant information on who the brand is.

Also, nurturing communities i.e groups, leveraging on content and becoming an information reservoir for clients can be a great way of authenticating authority. In all of these, consistency and building revenue generating models, systems, processes and assets are key to success and visibility.

What are your top three tips for business owners to incorporate into their brands?

  1. Have a consistent brand voice and visual appeal that is easy for people to spot and recognize.
  2. Focus on building relationships using KLT (Know, Like and Trust) techniques like live videos, Instagram stories, guest appearances et al.
  3. Leverage on content that your ideal clients need.

How can women balance putting themselves out there while not appearing too forward?

Woman know what you want. Don’t do things out of compulsion or pressure. The woman you buy shoes from didn’t shy away from her calling, the woman who sells human hair didn’t shy away from her calling.
Recognize your hustle. Validate it! Look for a group of persons or coaches and mentors who can help you identify your hustle, find your sweet spot, stay there, flaunt it and own it.

What do you wish more entrepreneurs knew about today’s changing marketplace?

I wish they would spend more time actually researching than copying and wasting endless time doing idle and non-income generating activities. Behaviors are changing. The spending power of your ideal clients is changing. Algorithms on all the social platforms you are using are changing.

What is the next step for you in 2018?

I want to have intentional positioning. This will include focussing on my visibility cure show and collaborating with industry veterans.

4 simple ways to keep up on the digital inbound marketing trend

digital marketing trends

Are you interrupting your customers this year or are they on the hunt for you like a daily vitamin?

As you are trying to peacefully creep through the pages of Bella Naija, I mean do important research on the latest happenings around your entrepreneurial purists, the last thing you need are those pesky ads interrupting your research.

There are a few alternatives to those google ads and they call under the umbrella of inbound marketing. Inbound marketing practices have been taking over how we interact with users digitally. Inbound marketing is the ability to draw your customers to your site and products by creating highly engaging content. I emphasize to my clients – instead of interrupting users through traditional marketing methods, find other organic ways to flow into users’ day. .

Inbound practices are not only friendly to the user but they are economically friendly to entrepreneurs as well. It allows you to connect naturally to your users without spending a fortune on ads. Below are 4 effective ways to bring customers in.

1. Opt-in Emails

The lists built with care.

Your users visit your site and sign up to be apart of the greatness you have brewing. It’s an opt-in because they chose and verified that they wanted to receive that information from you.

It can be as simple as a “Sign up for our newsletter” box to the right or generously offering a free give away for signing up for your emailing list.

For example, if you’re a branding extraordinaire you may offer a quick and easy digital workbook in exchange for their information.  

Positive: Anyone that signed up for this emailing list is looking to have you there.

Difficulty: It takes time and strategic positioning to gather theses lists. You may have to form multiple partnerships with other entrepreneurs / businesses/ orgs to create visibility for yourself.

2. Thought Leadership

Are you an expert in your field? Do you have a niche area that you can speak about better than anyone else? Are you the new technology expert that’s going to tell me how solar powered refrigerators are going to change my life? Thought leadership has become the ultimate trend for entrepreneurs willing to share the best and most up to date information about their field.

Positive: Thought leadership opens doors for more speaking engagements and business opportunities because of your expertise.

Difficulty: You. Must. Be. Consistent. To whom much is given, much is required. Taking the step to being a thought leader, especially in a very in-demand field, requires consistency to remain relevant. If those refrigerators can suddenly teleport, I’m looking to you first to tell me why.

3. Blogs

A form of expressing the thought leadership are blogs! Start-ups to larger companies such as Price Water Coopers are utilizing the buzz. Potential customers, competitors and collaborators want to what you’re up to and where your interests lie. Fill them in.

Positive: It’s a quick and easy way to get the information to people that are already following your work.

Difficulty: There is a fine line between too little information and too much. People want to be engaged, educated and/ or entertained in a matter of a few minutes. One platform that I absolutely promote the utilization of is: Medium.com. A quick and easy platform that allows you to connect to fellow bloggers, business owners and politicians.

4. Community Building

My favorite building trend. Yes, I am shamelessly biased to this form of marketing. When you create a community, you create a space for your customers/ readers to feel engaged,included and connected.  This is the first market to sample that great item you have on display.

As your continuously building that tribe of people who are invested in your product and expertise, they give you the right to infiltrate their inbox. What will you do with that power?

Community building is also a great leverage when forming future partnerships. This community is your direct audience; this is a selling point when meeting with potential sponsors.  Who can they really reach by working with you?

In sum, goal setting and discipline are a few keys to success! Pick one that you haven’t started yet and add it to your already bubbling list of New Year resolutions. All of these items build on each other, but choosing one to focus on first will allow you to measure impact and what is and isn’t going well with how you engage your users.

Quick 1 Min Guide: Tips to quality, engaging social media content

Social Media

Are you looking to improving your business? How do you engage your audience online?  

Below are 7 tools SLA Cofounder, Afua Osei, shared on enhancing social media strategy at SheHive Accra 2016.

1. Determine the objectives of your business

How can social media meet the goals of your brand?

 

2. Choose the platform(s) for your target audience

social media explained

Facebook, Twitter, Instagram, etc.

 

3. Conduct research to help you generate content

What hashtags, pictures, and or videos are trending?

 

4. Be consistent in your approach to branding

branding guidelines

Use the same format (font, colours, logos, etc.) and language to communicate to your community every time.

5. Develop material that is unique to your business

unique-really_o_1463341Be clear about who you are and what you are trying to accomplish.

 

6. Proactively interact with audience

You can use an app like Crowdfire to manage your subscribers and tag photos of followers that use your product/service.

 

7. Gather and analyze data from your social media to see if your strategy is working.

You can use analytics from Facebook, Twitter or platforms such as Iconosquare and Bitly.