Are you interrupting your customers this year or are they on the hunt for you like a daily vitamin?

As you are trying to peacefully creep through the pages of Bella Naija, I mean do important research on the latest happenings around your entrepreneurial purists, the last thing you need are those pesky ads interrupting your research.

There are a few alternatives to those google ads and they call under the umbrella of inbound marketing. Inbound marketing practices have been taking over how we interact with users digitally. Inbound marketing is the ability to draw your customers to your site and products by creating highly engaging content. I emphasize to my clients – instead of interrupting users through traditional marketing methods, find other organic ways to flow into users’ day. .

Inbound practices are not only friendly to the user but they are economically friendly to entrepreneurs as well. It allows you to connect naturally to your users without spending a fortune on ads. Below are 4 effective ways to bring customers in.

1. Opt-in Emails

The lists built with care.

Your users visit your site and sign up to be apart of the greatness you have brewing. It’s an opt-in because they chose and verified that they wanted to receive that information from you.

It can be as simple as a “Sign up for our newsletter” box to the right or generously offering a free give away for signing up for your emailing list.

For example, if you’re a branding extraordinaire you may offer a quick and easy digital workbook in exchange for their information.  

Positive: Anyone that signed up for this emailing list is looking to have you there.

Difficulty: It takes time and strategic positioning to gather theses lists. You may have to form multiple partnerships with other entrepreneurs / businesses/ orgs to create visibility for yourself.

2. Thought Leadership

Are you an expert in your field? Do you have a niche area that you can speak about better than anyone else? Are you the new technology expert that’s going to tell me how solar powered refrigerators are going to change my life? Thought leadership has become the ultimate trend for entrepreneurs willing to share the best and most up to date information about their field.

Positive: Thought leadership opens doors for more speaking engagements and business opportunities because of your expertise.

Difficulty: You. Must. Be. Consistent. To whom much is given, much is required. Taking the step to being a thought leader, especially in a very in-demand field, requires consistency to remain relevant. If those refrigerators can suddenly teleport, I’m looking to you first to tell me why.

3. Blogs

A form of expressing the thought leadership are blogs! Start-ups to larger companies such as Price Water Coopers are utilizing the buzz. Potential customers, competitors and collaborators want to what you’re up to and where your interests lie. Fill them in.

Positive: It’s a quick and easy way to get the information to people that are already following your work.

Difficulty: There is a fine line between too little information and too much. People want to be engaged, educated and/ or entertained in a matter of a few minutes. One platform that I absolutely promote the utilization of is: Medium.com. A quick and easy platform that allows you to connect to fellow bloggers, business owners and politicians.

4. Community Building

My favorite building trend. Yes, I am shamelessly biased to this form of marketing. When you create a community, you create a space for your customers/ readers to feel engaged,included and connected.  This is the first market to sample that great item you have on display.

As your continuously building that tribe of people who are invested in your product and expertise, they give you the right to infiltrate their inbox. What will you do with that power?

Community building is also a great leverage when forming future partnerships. This community is your direct audience; this is a selling point when meeting with potential sponsors.  Who can they really reach by working with you?

In sum, goal setting and discipline are a few keys to success! Pick one that you haven’t started yet and add it to your already bubbling list of New Year resolutions. All of these items build on each other, but choosing one to focus on first will allow you to measure impact and what is and isn’t going well with how you engage your users.

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