Presence and Poise Web Series in collaboration with Dark and Lovely Africa

Have you ever wished that you had a fairy godmother that would come and bless your life with glitter, money and Versace?


In the hyper competitive business world, we often only have 3-5 seconds to make a great first impression. Even if we don’t want it to be the case, the way we present ourselves can have a major impact on whether or not we get that job interview, business deal or media opportunity.

Our mothers have blocked us from casting any spells (AMEN) but we have been able to pull together an amazing collaboration to help you upgrade your style, confidence and business in one quick swoop!

Whitney HoustonWe’re proud to introduce Presence and Poise, an exciting new makeover series to help improve the business skills and confidence of up and coming women in our community. In collaboration with global beauty giant Dark and Lovely in Africa, Presence and Poise will identify five women who are working hard to build a business but need coaching and support to get to that next level.

Presence and PoiseSelected participants will win a complimentary trip to Johannesburg, South Africa, business coaching from a seasoned expert and a beauty and style makeover by Dark and Lovely Haircare Experts. After the makeover they will also be introduced to potential business partners, mentors or investors who can help support their business moving forward.

To be considered for a makeover, follow these simple steps:

  1. Upload a video onto Instagram on why you deserve a business makeover and use the hashtag #PresencexPoise
  2. Include your City and Country in your caption
  3. Follow @DarkandLovelyAfrica and @SheLeadsAfrica

Applications close on 14 April 2017 at 11:59pm WAT.

After your makeover, you’ll be walking into your next meeting like this.

Presence and Poise

Terms and Conditions


The Presence and Poise Makeover Web Series will provide young women with a business makeover including a new hairstyle, outfit and coaching to get their business to the next level. The goal of the show is to encourage young women to overcome obstacles and achieve their goals.

The Promoters for The Presence and Poise Makeover Web Series (“the competition”) are Devorent Nigeria Limited (“She Leads Africa “) and L’Oreal South Africa (Proprietary) Limited  (“Dark and Lovely Africa”)  (collectively, “the organisers”).


Open to Nigeria, Ghana, Kenya, Ivory Coast and South Africa residents aged 18 or over only, who are in possession of a valid identity document except employees and directors of She Leads Africa & Dark and Lovely Africa, and their associated, affiliated or subsidiary companies, their families, partners, agents or any other person(s) connected with the competition, including third party promotional partners.

Competition opens at 12:00am WAT on 29 March and closes at 11.59pm WAT on 14 April 2017 (the Closing Date). Entries received after the Closing Date will not be counted.

One entry per person. Bulk, automatically generated or third party entries are void.

Each entrant must make a 60-second entry video uploaded on Instagram where they give a brief personal introduction and explain why they deserve to win the makeover. Each entrant must follow Dark and Lovely Africa on Instagram and use the hashtag #PresencexPoise for their submission to be valid.

The Organisers reserve the right to publish entries (including parts of entries) other than the winning entry and publication does not necessarily mean the entrant has won a prize. Entrants will retain copyright in their submitted entries, however, by entering, all entrants give consent and provide the Organisers a worldwide royalty-free perpetual licence to edit, publish and use each entry in any and all media (including print and online) for publicity and news purposes. The Organisers reserve the right to publish entries (including parts of entries) although publication does not necessarily mean the entrant has won a prize. Applicants can opt out to this consent at any time by contacting the Organisers via written request at

Up to five Selected Participants will be selected by the Organisers at its complete discretion based on the uniqueness of the entry, need for the makeover and the business. Selection decisions will be communicated publicly via Instagram on the She Leads Africa and Dark and Lovely Africa pages by 5 May 2017 The Organisers reserves the right not to select any Participants if there are insufficient entries or if the quality of the entries is poor. The Organisers selection decision is final and no correspondence will be entered into.

By entering, all eligible entrants agree to abide by each and all these terms and conditions. Misrepresentative or fraudulent entries will invalidate an entry. Where a competition involves a voting process:  offering or receiving any incentive for voting is not permitted and will invalidate the vote, and may disqualify the recipient of the vote. The Organisers reserve the right, with or without cause, to exclude entrants and withhold prizes for violating any of these terms and conditions. The Organisers reserve the right to amend these terms and conditions. Any amendments will be published on the Organiser’s website (the Website).


The Prize is a trip to Johannesburg, South Africa, a new hairstyle, a makeup session, a wardrobe styling session and a business mentorship session. Those outside of Johannesburg, South Africa will receive assistance with their visa application, an economy class round trip ticket, transportation within Johannesburg and feeding. Selected Participants within Johannesburg will receive complimentary transport from their homes to the filming location.

The prize is non-transferable and there are no cash alternatives to the prize in whole or in part.

Each Selected Participant must be available to travel to Johannesburg, South Africa for the makeover and video shoot between May 1 – May 30 2017. Each Selected Participant must have a valid passport.

Each Selected Participant consents and agrees that they will, if requested by the Organisers, make themselves exclusively available for any publicity and promotion at venues, dates and times designated by the Organisers.

The organisers will contact the Selected Participants telephonically by 28 April 2017 via the Instagram handle they have applied with. Should the winner not be contactable by the organisers after three attempts and by 12h00 WAT on Friday, 5 May 2017, the Selected Participants shall forfeit the prize and the organisers will be entitled to select a different Selected Participant on the same conditions, except that the organisers will make only one attempt to contact each further name selected until Selected Participants are confirmed.

Should the entrant win the prize,she/he undertakes to expeditiously provide to the organisers such information as may be required in order to establish her identity and eligibility to enter the competition, and to facilitate the coordinating of the prize.

The Selected Participants agree to keep all details they acquire during this Competition private and confidential until such time as the Organisers advise that they may disclose any such details.

Neither the Organisers nor any other person or party associated with the Competition shall be liable for any loss or damage whatsoever suffered (including, but not limited to, direct, indirect and/or consequential loss) or personal injury suffered or sustained in connection with either participation in the Competition or with any Prize or any part of it.

Each entrant agrees and consents that the Organisers may run any background checks it deems necessary in relation to the Competition.

The Organisers reserve the right at any time to cancel, modify or supersede the competition (including altering prizes) if, in our sole discretion, a competition is not capable of being conducted as specified. The Organisers reserve the right to substitute a prize of equal value in the event that circumstances beyond their control make this unavoidable.


About She Leads Africa

She Leads Africa is a community for smart and ambitious young African women. Our goal is to become the #1 digital destination for young women looking to build successful careers and businesses.

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