She Leads Africa

SLA Logo

South Africa’s Digital Womxnist – Owethu Makhathini

Owethu is beyond a force to be reckoned with. This incredible Google Certified genius is taking over the digital sphere by holding workshops and talks across the country through her consultancy, Makhathini Media – which provides innovative ways to show young women how they can advance their careers using digital marketing. Owethu created her platform […]

6 digital marketing myths you need to stop believing

[bctt tweet=”Conduct your research and prepare a digital strategy that works for your business” username=”SheLeadsAfrica”] Digital marketing used to be a thing of luxury but now it’s a complete necessity in order for brands to stand out. There are some myths surrounding digital marketing that could be holding back most entrepreneurs from maximizing output and […]

Discover six ways to use Snapchat for business

[bctt tweet=”Ready to start using Snapchat for your business? These six tips will help you” username=”SheLeadsAfrica”] Have you thought of adding Snapchat to your marketing mix? Well if you haven’t, you should. A breakdown of Snapchat’s numbers will show you why: over 100 million daily active users, 400 million snaps per day, and over 1 […]

The Art of loyalty: How to build brand love and engagement with content marketing

[bctt tweet=”Few people are loyal to brands, here’s how to get people to love yours with content marketing” username=”SheLeadsAfrica”] What brand of seasoning cube was in your home growing up? Right now, if you took a random survey, odds are your respondents will tell you they saw only one brand of seasoning cube. When I […]

Top-level website changes that will turbocharge your business SEO

[bctt tweet=”Every business needs an SEO strategy, why not share with changing how your website looks” via=”no”] Every business that will grow beyond the street corner needs an SEO strategy; a way for it to get found online. Why? Because online is where 67% of Nigerian buyers start their purchase journey [PDF]. So, your SEO […]

Is my business ready for SEO?

[bctt tweet=”Without SEO, your business is basically invisible. You need to be visible!” username=”SheLeadsAfrica”] Search engine optimization (SEO) is the process of refining your website using both on and off-page optimization techniques so that it will be indexed and ranked by search engines, naturally. – Digital Marketing Institute If you have had a hard time […]