She Leads Africa

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She Means Business 2019

She Means Business is back for the 2nd year in a row! And we are super excited and pumped because this year, we are doing it bigger and better! Wondering what we’re on about? #SheMeansBusiness is a FREE Digital Marketing training offered in partnership with Facebook. This training will teach you how to utilize digital […]

Why you need a Long-Term Digital Strategy for your Business

One of the biggest issues I have with my Nigerian clients is that they don’t particularly think long-term. Everybody wants results right here, right now. Social media isn’t even helping matters with the instant gratification. How else would you explain why a lot of e-commerce stores aren’t invested in an SEO and blogging strategy? A […]

Ooooota Adepo: Africa needs to connect with the world and itself

Ooooota Adepo is the Founder of Cross Culture Creative, a consultancy which addresses business challenges in Real Estate, Energy and Technology between Africa and the Western World. Motivated by her drive to simultaneously tackle social issues and capture business opportunities in the global marketplace, Ooooota seeks to build a world in which all cultures are […]

Jobs – Marketing Outreach Intern (Abuja)

She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world. Our MotherlandMoguls, as we affectionately call them, are the reason we exist – to provide them with more inspiring and educational content to help them live their best […]

How to Create a Slaying Social Media Strategy

Social media has become the next big thing. One can’t deny the relevance of social media marketing in driving website traffic, creating brand awareness and generating leads.  Statistics show around 90 percent of adults aged 18-29 are on social media. Most people mention social media as their preferred source of communication with businesses. After reading […]

Jobs – Digital Marketing Growth Intern

She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world. Our MotherlandMoguls, as we affectionately call them, are the reason we exist – to provide them with more inspiring and educational content to help them live their best […]

5 things you can learn from Talaya Waller’s Ted Talk on personal branding

Dr. Talaya Waller is an internationally known, award-winning personal branding consultant, speaker, and marketing scholar who works with thought leaders from a variety of industries. She combines professional experiences with years of marketing research to build awareness, influence, and credibility for personal and organizational brands. Her mission is to help leaders share their stories and […]

WEBINAR WITH SUPRIYA SHARMA: TAKE CHARGE OF YOUR BRAND WITH DIGITAL MARKETING (APRIL 19)

Building a successful brand can be risky business and quite a challenge, especially in this forever evolving digital space!  FYI – that’s all about to change…keep reading! While you should tailor your brand’s strategy to its specific goals, how can you ensure that your brand stays ahead of the game, amidst the disruption, through digital marketing? […]

4 simple steps for developing a marketing strategy for your Small Business

It’s common to see many small business owners unintentionally ignore marketing, as in this digital age, a lot of SME’s interchange ‘marketing’ with ‘social media’ and ‘advertising’. This article aims to get small business owners to think about marketing holistically and systematically. Marketing is definitely not a few social media posts with a few Instagram […]

Vaida Odongo: You can start a business anytime with the right mindset

Contrary to what many people and businesses might think, investing in your brand online is not just about spending money on the brand. Instead, it’s about building an entity that will resonate with your customers and keep them coming back again and again—even when there’s no deal or promotion to entice them. Who is Vaida? […]