Why you need a Long-Term Digital Strategy for your Business
One of the biggest issues I have with my Nigerian clients is that they don’t particularly think long-term. Everybody wants results right here, right now. Social media isn’t even helping matters with the instant gratification. How else would you explain why a lot of e-commerce stores aren’t invested in an SEO and blogging strategy? A […]
Help a sista out! Answer this quick 3 minute survey
Starting a business is tough and can be pretty scary when you’re going from just an idea to actually putting yourself out there. You have a vision and a dream and no clue if it will actually work out. We always encourage fresh entrepreneurs to get out of their heads, off their laptops and into […]
Dziffa Ametam: Tools and tips for building an e-commerce site
From Amazon to Alibaba to Jumia, ecommerce has taken the global retail market by storm. Data suggests the trend is here to stay. With internet penetration improving across Africa, we expect ecommerce industry to expand. Dziffa Ametam of Dziffa is on a mission to create an online marketplace for authentic handmade African goods. For any one who […]
Don’t vex: 10 must do’s for using social media for business
There is so much hype on using social media for business. Yet, many brands are not using it at all or many of those who are, are not getting it right. We’ve complied the basic must dos for all of us to revisit once more. Thousands of businesses have taken to platforms such as Instagram, […]
Louisa Kinoshi: Be OK with failure, that’s how you learn
Louisa Kinoshi created BeautyRevNg to celebrate the diverse beauty of African women. The Nigeria-based company, which officially launched in April 2014, aims to revolutionize the beauty shopping experience in Africa. It seeks to put brands that cater to the needs of African women in its clients’ hands at the click of a button. BeautyRevNg also […]