One of the biggest issues I have with my Nigerian clients is that they don’t particularly think long-term. Everybody wants results right here, right now.

Social media isn’t even helping matters with the instant gratification.

How else would you explain why a lot of e-commerce stores aren’t invested in an SEO and blogging strategy? A lot of businesses in Nigeria just create websites and leave it there excepting orders to magically appear.

 

But I get it. It can be hard to think about a long-term strategy for a side hustle especially if you don’t have any plans to extend it into the main hustle just yet. Still, it is important to consider a long-term strategy for your business even if it doesn’t get there.

Whether you like it or not, the internet is here to stay and is not going away anytime soon. If you have decided that you want to invest in a digital strategy for your business, you need to have a plan. You need to create a strategy outlining your goals and all the efforts it would need to achieve them.

Don't be afraid of failure. Failure is part of life - @Ebun_Oluwole Click To Tweet

Little drops of water make a mighty ocean. Perhaps the most important thing about an effective digital strategy is consistency. No matter how little you’re putting into it, as long as you’re consistent, you will get results in the long term.

A lot of people sometimes prefer to test the waters with social media before plunging in completely. But the problem is you can become complacent and forget your goals.

This is why it is important to set defined goals from the onset to keep you focused and accountable.

Need I remind of the numerous benefits you can get along the way:

  • A recurring and diversified income
  • Brand authority
  • Thought leadership
  • Influence

But perhaps, you’re struggling to stay motivated and you need to be constantly reminded of your goals, positive affirmation helps. You need to place them where you can see them every day.

You can use a vision board or just have them in strategic spaces like on your desk or on the walls of your office.

Don’t be afraid of failure. Failure is part of life. Don’t be afraid to think long-term because of failure. Even if you do fail, do not stop there. Pick up the important lessons and move on to the next one!

In conclusion, to get the reap the incredible benefits of a digital strategy for your business, you need to think long-term.


 

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