Judy Goddard: I make it a point to re-frame every failure as a lesson
[bctt tweet=”Judy Goddard: As an entrepreneur…you never really ‘arrive’.” username=”SheLeadsAfrica”] “Trapped”. Ideally, that isn’t the word you would want to use to describe how you feel about your 9-5, but it is a word I hear all too often. It is for this reason that I love meeting women like Judy Goddard. Her boldness and single-minded dedication to creating the life she wants to live is the stuff #MotherlandMoguls are made of. The Johannesburg-based entrepreneur is the founder and director of Masiwela, co-owner, and director of On Pointe at Longpoint, and has most recently she became the director of The Rand Club. What would you say was your biggest frustration when you started out as an entrepreneur? Looking back I realise that I wanted to be at ‘the end’ before I did the work. I had established a career in hospitality before I became an entrepreneur, but the corporate world has different markers of success. I credit this uncomfortable start with helping me understand that the destination is the journey. As an entrepreneur there are always new targets to work toward, you never really ‘arrive’. Masiwela’s continued success is a testament to the fact that you do not shy away from setting audacious goals. Often people lose their momentum after they experience a few failures. How do maintain your contagious tenacity in spite of failure? The key is to make sure that you learn to trust your own judgement. Failure happens to even the most competent people; you need to learn from every failure and keep track of the lessons. It also helps that I am an optimist. I make it a point to re-frame every failure as a lesson. When I lose money in my business I refer to the loss as paying ‘school fees’, and I only ever pay it once. We dissect the failure as a team and keep track of the lessons learnt to help us make better decisions in the future. What helped me quite a bit is that I have also become intentional about creating a strong positive process. This means I surround myself with people who genuinely want me to succeed. I also spend every second of my spare time learning new things that can help me lead better. I love that you refer to yourself as an ‘Africaneer’ (African Entrepreneur), and I notice Masiwela steadily increasing its presence across the continent. As a young company, what has been your strategy for breaking into the various African markets? I am originally from Zimbabwe and at first, it was not easy to break into the South African market. In hindsight, being an outsider here was fantastic practice for my continental vision! The biggest lesson for us has been to think laterally. Invest as much into gaining trust and forging relationships as you do into the technical parts of the business. This also means not shying away from collaborating, even if it’s just to get your name out. You will be amazed at how much you can get done with the right relationships. [bctt tweet=”Don’t focus on the big wins. Consistent hard work is the key – Judy Goddard” username=”SheLeadsAfrica”] Secondly, and this is good advice in general, don’t focus on the big wins. Consistent hard work is the key. The small wins always add up and help you to create the big wins. Last year Masiwela took over management of the historic Rand Club in Johannesburg inner city. Not only is it in an older part of town, but the club itself has a complicated history. What motivated you to take on the challenge? As someone who studied and worked overseas, I understand the temptation to benchmark our cities against cities like New York and London. That said, young African entrepreneurs are in a unique position in that we must create the environment we want to operate in. We need to think long term to get this done. Personally, I have always wanted to live in New York, so I resolved to be part of creating the African version of New York in Johannesburg. [bctt tweet=”Judy Goddard: Young African entrepreneurs…must create the environment we want to operate in” username=”SheLeadsAfrica”] I took up the Rand Club because I realised how important and unique our role as young Africans is in writing Africa’s story. ‘History’ is currently being created and it is our role to help write a better history for our children to learn. The Rand Club has quite a negative colonial history, so it excites me to be able to change that narrative. What has been the biggest leadership lesson running a business has taught you? What distinguishes entrepreneurs is that they always need to be prepared to make a decision. The mistake I made early on was that I thought that this meant I had to make every single one. This slowed everyone down and I became a bottleneck for my company. [bctt tweet=”Entrepreneurs always need to be prepared to make a decision – Judy Goddard” username=”SheLeadsAfrica”] I have come to realise that as a leader of an organisation, leadership automatically involves becoming a coach, and empowering my team. When a member of my team asks me a question, I resist the urge to give them an answer. The goal is to get them to show initiative and to trust their judgement. Instead, I ask them what they think they should do to fix the problem. Only give input on how you would handle it if the team member is totally off the mark. When you do, make sure you explain the reason behind why you would go in a different direction. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Yoli Mqoboli: I wanted to start a business that is meaningful to me and to other businesses
[bctt tweet=”I fell in love with Business Management during my undergrad studies – Yoli Mqoboli” username=”SheLeadsAfrica”] Yoli Mqoboli is a certified global Remuneration Specialist with extensive experience in reviewing and developing total remuneration policies, packages, and frameworks for both public and private sector organizations. Her career started off at the South African Reward Association (SARA) as an intern —gaining exposure in all aspects of total rewards such as basic remuneration, benefits, and total reward elements. She has worked for blue chip companies focusing on expatriate reward management and Africa reward. After her last stint in corporate, she started Sunguti Business Solutions, a 100% black woman owned human capital solutions consultancy specializing in tailored remuneration, reward and benefits solutions and talent acquisition solutions. Yoli then approached her former Director and pitched the idea of coming back to the organization as an independent consultant, as such giving her the independence and time to start-up and nurture Sunguti. What was the spark that led you to start Sunguti Business Solutions? Sunguti Business Solutions, before the name ever came into existence, was always a dream of mine. I fell in love with Business Management during my undergrad studies. As such, I decided for my postgrad studies to specialize in Business Management. I had in mind a Business Solutions consultancy focusing on each of the various business functions. My business model would be that of a sub-contracting arrangement as I don’t have experience in all of the business functions. This was also aimed to collaborate with other professionals and hopefully, garner more business participation. I wanted to start a business that is meaningful to me and to other businesses. What services do you offer your clients? Are they only limited to South Africa? If yes, what are your goals to grow Sunguti to rest of Africa and the world? Currently, our capacity is in Human Resource solutions, which include Remuneration and Benefits consulting and Recruitment. We focus on permanent placements, response handling, and headhunting services. Our service offering is in South Africa and we plan on expanding it to Swaziland first, and then the rest of Southern Africa. Our short-term plan is to penetrate the southern Africa region, due to the geographic reach and ease of doing business. As a 100% black women owned Human Capital solutions consultancy company, do you find it is easier for black women to start their own consulting firms, especially in your industry? If not, what are some of the challenges you’ve faced? Starting a business is hard for anyone, and as a black woman within the Reward fraternity is twice as hard. This industry has and still is owned by elite white-owned professional service providers. Women face hurdles such as access to funding, lack of access to other types of business due to non-exposure as these fields have been traditionally deemed to be male gender specific. Also the lack of a support network and lack of advisors or mentors in these areas of business. [bctt tweet=”For Yoli Mqoboli, starting a business within the Reward fraternity was twice as hard” username=”SheLeadsAfrica”] Reward management, which is a specialist function within HR, is currently a scarce skill with fewer black professionals. Yes, there has been an influx of black talent –however, the skill is not mature enough. The major challenge for us as black-owned consultancies is getting taken seriously by companies and peer competitors. You’re deemed an unknown and your credibility shaky because your brand is not yet established. Corporate South Africa prefers to reserve remuneration consulting projects for the big professional services. There is little confidence in smaller consultants who ironically have consulted for the same corporates under these big professional service providers. How can the challenge of small black-owned consultancies being overlooked be overcome and ensure that they make a mark in the consulting world? There is no perfect answer, however, in light of the new developments in BEE procurement regulations –bigger professional services providers who aren’t fully representative in black ownership and participation will be urged to partner up with smaller black consultancies. Some have already done that therefore the rest will probably follow suit. [bctt tweet=”Yoli Mqoboli: The major challenge of black-owned consultancies is being taken seriously” username=”SheLeadsAfrica”] In the meantime, it’s us smaller black consultancies who have to create the opportunities, approach potential partners and keep abreast of developments in the market. However, the same needs to be done by bigger competitors. What advice would you give to women looking to venture into the remuneration management and talent acquisition space? You need to have a flair for people, numbers and the evolution of human capital solutions. You need to love what you do, and you will never have to work a day in your life! Secondly, you need to network and keep abreast of the developments within the area of reward management, both locally and globally. What are your goals for Sunguti in 2017? How will you ensure you meet the goals? My goals for Sunguti in 2017 is to focus more on business development initiatives; this includes joint ventures and collaborative partnerships with some of the bigger corporations, and expand the service offerings to Swaziland. We also aim to register with the relevant SETA in the introduction of accredited training and development services. Lastly, we aim to strive for standards of quality and commitment to our current clients. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Samba Yonga: Working to document African women’s history
[bctt tweet=”Samba Yonga: I am now more interested in communicating real impact ” username=”SheLeadsAfrica”] Samba Yonga is a Media Communications specialist running her own firm Ku-atenga Media. A trained journalist, Samba initially worked with one of the daily papers but found the job extremely boring. She then joined a media company that worked in development communications, this opened up more opportunities in development communication role. Samba also recently co-founded the Museum of Women’s History in Zambia with Cultural Specialist Mulenga Kapwepwe and eight other women in Zambia. The Museum of Women’s History in Zambia aims to highlight women’s role in the history of the country. SLA contributor Kudakwashe Mulenga sat down with Samba Yonga to find out how she navigated her career to end up running her own businesses. You took on several roles at a fairly young age, did you face any challenges? I know the narrative of the ‘struggle of women’ is real —most people ask me how being a woman has impacted my work. I am aware that there are inequalities everywhere and work towards addressing them. In my case, I think I am very fortunate that women are encouraged to take on the work that I do. I have also been very lucky to be surrounded by people that encourage me and recognise my ability. [bctt tweet=”Samba Yonga: I think that women are encouraged to take on the work that I do” username=”SheLeadsAfrica”] We also live in an environment that is malleable, meaning you have to work around your situation. You have to create life hacks and develop market-creating skills for your business. On my end, we largely had to develop the market and I think it is the same with a lot of people in the creative/communications sector here in Zambia. You are co-founder of the Museum of Women’s History in Zambia, tell us about that. I co-founded the museum with a group of women who want to highlight the importance of women’s narrative in history. In the work I do I network with a lot of people and I took an interest in Zambian history. My work involved research to a great extent. And I would find intriguing stories about the past that I had never learnt in school even at college level. [bctt tweet=”Samba Yonga co-founded a museum to show the importance of women in Zambia’s history” username=”SheLeadsAfrica”] I then found a lot of things that were not in the mainstream narrative and that I felt should be known by all. As I researched more I found more and more interesting information. I met and listened to experienced cultural actors such as Mulenga Kapwepwe. I followed her work and also collaborated with historians such as Marja Hinfelaar, she was responsible for digitizing the National Archives of Zambia. Last year, I undertook a research in collaboration with a Swedish organization on these buried narratives. We met with communities who confirmed narratives of women having an active role in Zambia’s history but not being documented. One of my favourite ones is of the Mukuni Kingdom in which there is actually a dual leadership. Bedyango, as confirmed by Chief Mukuni was the Matriarch of the kingdom. Mukuni was a wandering ruler of the north who was strong and mighty. Bedyango realized that this was a threat to her kingdom and she offered a dual leadership instead. However, when the colonial authorities arrived they refused to recognize the woman as a leader and that is how Chief Mukuni became the more prominent leader. This information was never documented and many people don’t know about it though the dual leadership is still practiced today. This showed me how we are not using our own information to strengthen our communities. This is the concept for the museum. [bctt tweet=”Samba Yonga: We are not using our own information to strengthen our communities” username=”SheLeadsAfrica”] How has the reception been so far? The reception has been really good and we didn’t expect it. We just opened our virtual space and so many people have reached out with resources including stories and collections. A lot of history in Zambia is oral and the establishment of the museum has encouraged people to contribute. Our main goal is to get this information into the curriculum and make it part of mainstream knowledge. Who in your museum do you think every African should know? Immediately it is Bedyango the custodian and Matriarch of the Gundu kingdom, which is now Mukuni Village. She is a modern day example of a feminist. Bedyango is an example of someone who was able to stand for justice and used proven methods of leadership that progressed her kingdom. There is no other person who is a great example. Another notable one is Mumbi of the Shila people and she was responsible for the protection of the now Bemba people. Mumbi played the role of what could now be referred to as a modern-day diplomat. There are many examples and these show a very different perspective of women. Our history has obscured such figures and has limited the positions and roles that women played. We would like women and girls today to realize their own capabilities to achieve their dreams from the women of the past. [bctt tweet=”Our history has obscured such remarkable women – Samba Yonga” username=”SheLeadsAfrica”] Let us talk about your other baby Ku-atenga media, what does it do? Ku-atenga is primarily a communications consultancy. I have a background in communications both corporate and development. These unique skills allowed me to have a good understanding of what communication entails and what responses work for Africa. We combine these skills to create communications packages for Africans. Now there is huge interest from outside Zambia and Africa for African content. We design communication tools and content for different organizations at Ku-atenga. We have done work with varied local and international organizations. And more recently we are getting involved in doing more transformative communications that would effect change. I am now more
Enny Ethnic: All our products are manufactured in Zimbabwe
[bctt tweet=”Being your own boss means you have to continuously work @EnnyEthnic1″ username=”SheLeadsAfrica”] Enny Ethnic is an ethnic fashion online shop run by two sisters from Zimbabwe, Mercy and Matipa Nyamangwanda. They are currently based in the US and their online shop provides unique, stylish and hard to forget pieces for and inspired by every woman. Their target ranges from the ethnic-centric type, to the urban chic, modern classic, vintage-chic to trendy. Named after their mother, Enny Ethnic’s prints can be purchased online and are currently shipped to Australia and the UK with hopes to expand to other African countries. Where and how was Enny Ethnic formed? We started in 2014 by making clutch purses from the fabrics we collected everytime we travelled home. The clothing line started a bit later towards the end of December 2015 after we noticed the amount of attention we got when we rocked our print. We now make clothes, earrings, bags and scarves. [bctt tweet=”Travelling kicks in our creative process we are proudly African & Zimbabwean – @EnnyEthnic1″ username=”SheLeadsAfrica”] Tell me about the inspiration behind your design and the process of creation? Travelling kicks in our creative process, we are inspired by everything and the different cultures we see. We go through our creative life as a blank page hence we are able to write on it. We keep an open mind when we do what we do. Also, we are proudly African first and more importantly, Zimbabwean and we are always thinking of how we can represent the African woman. We work with women from Zimbabwe who put the pieces together for us -they are part of the process. We create a sample and they sew, and they have great work ethic too. Because we come home often, it makes the process easier and having people who understand our language is a great creative bonus. It’s really important that we do it in Zimbabwe, not only is it our motherland but it gives us some time to spend with family. What makes you different from other African print labels? We are very modern, and our pieces alternate between modern and traditional. Our line is huge and as we also create beach and office wear. At Enny Ethnic, we fit multiple lifestyles and most of our pieces are one track. You recently showcased at the San Francisco fashion week. Tell us a bit about that? We got an email from the organizer telling us that he wanted us to showcase our line and we were terrified. Enny Ethnic was only in its eight month. We were part of the emerging designers at the week, and we learnt a lot and managed to pull through perfectly well. Showcasing at the San Francisco fashion week really put pressure on us as we had to fly out home in September for two days. Fitting was the following week and a couple of weeks later was fashion week. The models were picked by fashion week so we had Asian and Russian models. We were not sure how their skin colour would look on African print but it came out well. Our line was showcased first and more models were added to make them twelve in total. How has the market responded to your product? Most people have loved it and including white Americans, Asians -this brings so much diversity to the product. Because of this support, we had a pop up shop in New York from the 25th to the 30th of October 2016. This enabled people to come in and physically see the merchandise. There is always something about people seeing the product physically and we wanted to give Enny Ethnic’s clients this opportunity. What type of woman are your creations targeted for? Our creations are ageless and can fit into every lifestyle. So every woman can rock Enny Ethnic, the good thing is that you can either dress them up or down. [bctt tweet=”It means a lot to say our product is from Zimbabwe and to say we are Zimbabwean – @EnnyEthnic1″ username=”SheLeadsAfrica”] In the process of creating your business, what things did you have to do that you had not accounted for? Marketing. We did not think it was a big deal but, hello biggest surprise. Then, we had to sit down and think about the manufacturing. Where is it that we could get this manufactured? We did not want China, so we settled with Zimbabwe. This has huge cost implications as we buy the fabrics from Zimbabwe and get the things made at home as well. However, it is valuable to not just us but to our culture as well. It means a lot to say our product is from Zimbabwe and to say we are Zimbabwean. This gives people an opportunity to connect with our country. What can we look forward to from Enny Ethnic? Things have moved so much faster than we expected. We are really excited as we are already looking at our pastel spring collection. We are looking forward to bringing another show stopper to fashion week. It will be ready-to-wear pieces that people can snatch off the runway. We are also looking at creating a men’s line. Then, there are the physical shops, we want, to bring Enny Ethnic to our clientele in Washington DC and California. We know that by bringing in something physical, we get that connection with our customers. We are also looking forward to shipping our merchandise to African customers. How do you manage the business since you both have jobs? Coffee! Because being your own boss means you have to continuously work especially when you are still starting up. We are always working because the fashion industry is fast paced and it is sometimes mentally exhausting but there is also a certain renewed energy you have when you are doing something that you love. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Ehime Akindele: Be fearless in the pursuit of whatever sets your soul on fire
[bctt tweet=”We should all aim to live a life dedicated to service to one another – Ehime Akindele ” username=”SheLeadsAfrica”] Ehime Akindele founded Your Way Foods, —which is made up of Sweet Kiwi Yogurt Cafe, Beet Root food bar and a soon to come Mongolian self serve bar— under the age of 30. A huge believer in healthy foods, Ehime actually started her career with Amnesty International. From then, she moved to Citigroup in Dallas, Texas where she worked in their legal banking group. All that time, Ehime Akindele wanted to start her own business back in Nigeria. She has received training certifications in restaurant management and dessert manufacturing and eventually started with Sweet Kiwi. Ehime will be celebrating the 5th year anniversary of Sweet Kiwi. While meandering the challenges of running a start-up in Nigeria, Ehime Akindele has found time to work in not-for-profit as she wants to foster the spirit of volunteerism in Nigeria. Can you tell us about opening Sweet Kiwi? Were there any particular challenges to opening a frozen yogurt store in Lagos that you did not expect? There were several challenges as we were the first frozen yogurt company in Nigeria. There were no existing format for operations so we had to learn a lot along the way. Still, we keep working at it. Power was a major issue as the soft serve machines are heavy duty and are quite delicate. A lot of times, the lack of power puts us in very stressful situations. I remember the day of our Lekki store launch, we had all 5 machine fuses blow. This was literally 10 minutes before the opening speech began. [bctt tweet=”Power was a major issue in running a frozen yogurt store in Nigeria – Ehime Akindele ” username=”SheLeadsAfrica”] I just prayed inside; we were about to open a yogurt store and the yogurt dispensing machines just stopped working! I had to think quickly so we had a team working behind the scenes while we lengthened the speeches and prayers. I remember Mrs. Fela- Durotoye telling me to be calm, and trying to delay the first product sample. She suggested I give a full breakdown of every item in the store. I don’t remember breathing the whole time, but we overcame it and we are now 3 years in. When did you decide to diversify your projects with the Beet Root healthy food bar? Why did you decide to? From the start, my plan was to have a group of companies dedicated to healthy food. I started off my actual entrepreneur career training on how to build and manage a Mongolian grill. Beet Root was always part of the plan, we just decided to put our Sweet Kiwi first. [bctt tweet=”Ehime Akindele founder of @sweetkiwie is promoting healthy food in Nigeria with her companies” username=”SheLeadsAfrica”] Any advice to women looking to expand their businesses? What three skills do they need to master before going this route? I believe the foundation of the business has to be solid before you consider expansion. So what you’ll need to do is perfect your operations and pay attention to economical forecasts. The three skill I would say young women need to master before expanding their businesses are; Patience, Resilience and Tenacity. Do you still work a 9-5 while managing your entrepreneurial projects? I have never worked while running my business, I quit before I began. Why do you believe Nigeria should foster the spirit of volunteerism? We should all aim to live a life dedicated to service to one another. I believe volunteering builds better and stronger communities. It is an opportunity to make a difference in another persons life and truly you never know what you might learn, sometimes it is as little as learning to appreciate your own situation. What’s your favourite fro-yo flavour? Why? This is a hard question as I have so many favourites. For right now and the key word is now, my favourite is the Strawberry Greek Yogurt. Any motivational last words for our readers? Be fearless in the pursuit of whatever sets your soul on fire. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Senanu Arkutu: I decided to follow a passion that I hadn’t realised was a skill
[bctt tweet=”Senanu Arkutu: The high quality is here in Africa but you have to do quality control ” username=”SheLeadsAfrica”] Senanu Arkutu is the founder and CEO of DAAR Living, an interior styling firm that is diversely African, layered and interwoven, antique and contemporary, with European and Arab influences. While pursuing a career in Reproductive Health and International Development, she realised she had a flair for interior design after decorating her own home. Spurred by the compliments she received, she gave up her day job and opened DAAR Living in 2013. Senanu is also the set designer for the hit series, An African City. Her flagship store opened November 19, 2016 in East Legon, Accra, Ghana. How does one switch from a career in international development to interior design, and what transferable skills have helped you in your new calling? Hahaha! It was time for a change after a 12-year career —that I loved, by the way. I decided to follow a passion that I had not realised was also a skill until I designed and decorated my own house, and the warm compliments started coming. Transferable skills from a career in sexual health and family planning, I find new ones every day! But the most important one to date is listening to client’s concerns and finding an appropriate solution that is sensitive to their specific needs and feelings. Conducting consultations helps. You’re Ghanaian but grew up in Southern and West Africa, which obviously have influenced DAAR Living. Where else do you draw inspiration from for your décors? …And East Africa where my personal style probably leans towards. I draw inspiration from my mum, my clients, other designers, art and culture, trends, life. What have been your highest and lowest points since starting DAAR Living three years ago? The highest and lowest points all come together in establishing our first store. I hired an established design and construction company to carry out the design changes I wanted done to the retail space. This was a team that the landlord was comfortable with as they had done some work for another retail space in the same building, which I had seen. The experience was a disaster. They were rude. Communication, follow-up and quality control were terrible and on top of that, a four-week job took them four months to complete! My rent money just went to waste (Accra landlords insist on two years rent upfront whether you are a start-up or not). The highest point was the night I laid out and merchandised my store for the first time and went outside to see what it looked like from the shop window —I had a moment! With a physical space all done up as I wanted it, and DAAR Living signboard up in lights, it suddenly seemed like DAAR Living finally actually existed. [bctt tweet=”Senanu Arkutu’s highest point was the night she laid out her store for the first time ” username=”SheLeadsAfrica”] In an interview, you voiced your desire to see African arts and crafts showcased in other ways besides a market setting or market style setting. Would you mind elaborating? I would love to see more of quality African art and crafts being showcased in all their glory in a contemporary retail, gallery-like space, and not always in a busy market where it is not easy to see the skill and beauty of the piece. You do not see this often in Ghana or the rest of the continent, except in South Africa and, now, of course, Alara in Lagos. The new DAAR Living store aims to be the contemporary retail space showcasing African functional art and craft in Accra. We want to be front and centre in this emerging story. [bctt tweet=”Senanu Arkutu: I’d love to see more quality African art & crafts in a contemporary space” username=”SheLeadsAfrica”] You’re the principle set designer for the hit African series, An African City. How did you get the deal for the show and end up collaborating with Christie Brown, who designed some of the beautiful clothes on the show? Nicole (creator of An African City) and I are good friends. We believe in each other’s work and see the value and strength in collaborating. I offered my house for use in season 1, and by Season 2 the AAC team had realised the added value of set design and how it plays a large part in story-telling. DAAR Living was better established by then, but there was no budget allowance for set design, so Nicole turned to me and Nana Spio-Garbrah of Blueprint Africa (Assistant set design). Of course, we were glad to help Nicole, and there was also the added potential exposure An African City could give. As for collaborating with Christie, when I began DAAR Living I wanted to launch a brand and begin building it and its community immediately. I knew that the products and services on offer may change slightly, several times, but the concept was clear and would remain the same. As a client and lover of Christie Brown, I could not get out of my head how pieces of mine reminded me of outfits of Aisha’s (founder of Christie Brown). So I called her with an idea for an exhibition that brought interiors and fashion together to launch my brand and she loved it! She encouraged me, offered her then new flagship store for the launch, and the rest is history. How does DAAR Living ensure on-time delivery and high quality across all its offerings, especially since décor and furniture pieces are sourced from across Africa? Good question. The high quality is here in Africa but like everywhere else you have to do due quality control. This is my job and it takes a lot of back and forth but we get there. For on-time delivery, firstly, I do not offer items for sale that are not already ‘on the shelf’ —online or in the physical store. Secondly, if a client is making a bespoke order and I think
Salha Kaitesi: Many of our traditions and stories have been lost
[bctt tweet=”Salha Kaitesi of @ElleAfrique shares her advice on starting a blogzine. It’s not so hard!” username=”SheLeadsAfrica”] Salha Kaitesi is a social entrepreneur currently managing two projects: Beauty of Rwanda, a not-for-profit organisation that economically empowers women and girls in Rwanda; and ElleAfrique, a blogzine dedicated to challenging the perceptions of African girls and women in the world today. The blogzine features writers and wide-ranging topics from across Africa, providing a space for African women to empower and celebrate one another and unite through their stories. How does ElleAfrique stand out in comparison to other lifestyle magazines that target African women? ElleAfrique stands out for several reasons but what truly makes it special is that it’s a platform dedicated to the everyday African woman. Most of our contributors are not “professional” bloggers/writers, they’re just everyday women with a story to tell and wisdom to share. ElleAfrique bloggers are university students, stay at home mums, professionals and everything in between. Our blogzine also covers a range of topics, from the negative effects of the war in Burundi to the latest fashion trends in Cameroon, and span the entire continent because we have gathered women from many different parts of Africa and given them a voice through our platform. The special ingredient to our success is our contributors. What’s the most difficult aspect of running an online website in an age where advertising money is hard to come by and entry barriers are low? Starting a blog has never been easier. What’s important is uniqueness because there are thousands of blogs out there. Attracting new readers with fresh content while maintaining our current readership has been vital to the success of ElleAfrique. It’s a constant balancing act. Constantly monitoring the performance of the blog has been key to keeping on top of things. I have an amazing management group of women that work with me. The blog would not be what it is today without them (and those who share their stories, of course). ElleAfrique is successful because of the entire group. [bctt tweet=”@ElleAfrique is a platform dedicated to telling the stories of the everyday African woman ” username=”SheLeadsAfrica”] Are there stories about African women begging to be told that no one is telling but should? I believe the stories of our mothers and grandmothers are absent in magazines and media in general. However, they are important because these matriarchs, through their life experiences, have shaped today’s African woman. Through modernization, civilisation and the mass exodus of many towards the “Western world”, many of our traditions and stories have been lost. Writing and reading about them will strengthen our connection to our past and bring greater perspective to our present. What’s your advice to anyone starting an online African magazine? Having a unique niche is great, but even if that niche is already being covered elsewhere you can always turn your model into something that is still appealing to future readers. Starting an online magazine isn’t as hard as you might think, but you must be prepared to work really hard. Your small idea can become a household name! When I started ElleAfrique, it was being managed by someone else because I knew nothing about blogging. But I took the time to learn about web design and building a blog. Knowledge of online marketing was also an advantage and an important area to be familiar with. [bctt tweet=”Salha Kaitesi – What’s important is uniqueness because there are thousands of blogs out there” username=”SheLeadsAfrica”] What does the future hold for ElleAfrique? The African woman is multifaceted, multitalented and multicultural and it is because of this that we want all of her represented. I think the best way to achieve this is to have at least one contributor from each country in Africa. We want to attract brands that cater to African women and to be a bridge for businesses to reach their target market. Ultimately, our mission is to change the narrative about the African woman, and who better to do this than the everyday African women, living on the continent or in the diaspora. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Kendibone Sapepa: Barbara McKenzie started off with me making garments for myself
[bctt tweet=”@Kendibone_S I wanted my brand @_BMcKenzie__ to be a brand with purpose ” username=”SheLeadsAfrica”] Imagine starting out making clothes for yourself and then moving on to make a business out of it due to popular demand. That’s the story behind Barbara McKenzie, a clothing brand, styling service and consulting service based in Joburg. Barbar McKenzie is run by Kendibone Sapepa, a fashion enthusiast who wants to provide customers with classic fashion-forward clothing. You may have read some of her writing right here on SLA where Kendi schools us on different careers in fashion. Read on to find out how Kendibone Sapepa, a Marketing Management graduate is growing her brand and what she has to say about New Year resolutions for businesses. Tell us about your journey to starting Barbara McKenzie clothing. Barbara McKenzie started off with me making garments for myself. When people took an interest in what I was making, I decided to create a business out of it. You established Barbara McKenzie in 2013, how has your brand grown? Has it exceeded your exceptions? It has grown to become what I had wanted from its inception and much more! From just making clothes at home for fun, I’ve dressed admirable women and it continues to grow. [bctt tweet=”Kendibone Sapepa: Barbara McKenzie’s target market is women who emanate elegance & femininity” username=”SheLeadsAfrica”] You have a degree in Marketing Management, do you use what you’ve learned in university in running Barbara McKenzie? If so, how? Every single day. Brands need to be marketed, other wise, how would people know that Barbara McKenzie exists? Activities vary between advertising, collaborations, to anything you can think of, as well as the strategic side of it which the public sometimes does not see. 10% of your profits go towards helping a girl-child, can you tell us more about this initiative? It is a new initiative that I’ve just started. I often come across many stories about how girls cannot go to school and I’ve decided to do something about it. 10% of Barbara McKenzie profits will go to an organisation that helps young girls in need, or directly to these young girls. This of course does not exclude those who cannot afford school fees, and with FeesMustFall —we will help where we can. I wanted my brand to be a brand with purpose, so if people are buying clothes to look good, let them also feel good as well by knowing that when they buy from Barbara McKenzie, a young child is helped as well. Tell us about your consulting service, it sounds quite unique to bring clients on to be part of the design process. How did you come up with this idea? Have there been any particular difficulties implementing it? It is not really unique, as many designers offer this service to all clients. It was not really a matter of coming up with it, but rather clients who wanted a specific looking garments. Difficulties vary, from clients wanting garments that do not compliment my brand, to changing their designs half-way through production, but at the end of the day customers’ happiness matters most. What/who would you say captures the Barbara McKenzie style? The brand’s target market is women of all ages who are feminine and prefer classic style with a modern element in their clothing. Women who emanate effortless elegance and femininity. [bctt tweet=”Kendibone Sapepa went on a mini-mission to find out more fashion-related careers” username=”SheLeadsAfrica”] From your articles on SLA, you seem passionate about different careers in fashion, how did this come about? A couple of months ago, a young lady in grade 10 came to me to somewhat “job-shadow” me as her school does on an annual basis. When we spoke I learned that her parents, like most, wanted her to follow a career in science. They thought a career in science ensures a comfortable and secure life, but as one can see today, this is not how it goes. I’ve seen many a picture of people with degrees, standing at robots asking for jobs. So I went on a mini-mission to find out more about these fashion related careers to better inform these young people about what they entail. I mean with employment in RSA at its worst, why not follow what you like anyway, and also encourage entrepreneurship? What will be your New Year resolutions for Barbara McKenzie? I’m not sure if a entity can have New Year Resolutions, but I personally don’t. One need not wait till January of each year to start doing something, one just starts. Why wait for the next year to start doing something, when you can do it sooner? [bctt tweet=”@Kendibone_S – One need not wait till January of each year to start doing something” username=”SheLeadsAfrica”] I’ve started the help-a-girl-child initiative at the end of this year, I don’t think waiting until the beginning of 2017 would be any better, just so I can say that I have a “New Year Resolution”. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Maria Ebenezer: I decline clients unwilling to comply with our standards
[bctt tweet=”Maria Ebenezer: I believe women should enjoy exclusivity in this particular profession” username=”SheLeadsAfrica”] Emerald Green Ushering Services is a Nigerian-based event hostess agency, providing professional staff for international corporate and luxury social events. Founder, Maria Ebenezer’s entrepreneurial drive was birthed from modelling and her experience in ushering, which gave her the basic knowledge to kick-start Emerald Green Ushering Services. Though Emerald Green Ushering Services’ clients include multinational and indigenous firms, catering for weddings, birthdays and annual general meetings are also par for the course for the firm. Why was it important for you to hire only female ushers as opposed to a mixed staff? Ushering is a profession I have always considered to be best suited to women considering the glamour and hospitality skills that are often required. I believe women should enjoy exclusivity in this particular profession. More so, I have found that it is easier working with female staff as they maintain a better professional conduct. Quality customer service is quite difficult to come by in Nigeria. How does Emerald Green Ushering Services avoid this pitfall? We pride ourselves in excellent service delivery. One of our basic requirements for recruitment is work experience; afterwards hostesses undergo basic training. We are constantly researching innovative ideas to ensure our services are on a par with global professional standards. Feedback forms are given to my clients at the end of each event to evaluate the quality of our service for improvement purposes. So far, feedback has been great. [bctt tweet=”Maria Ebenezer’s core focus for @EMushers is attracting multinational corporate organisations ” username=”SheLeadsAfrica”] How do you handle difficult clients? Initially, I accommodated excessive, unreasonable demands because we needed to build a portfolio. But now, I decline clients unwilling to comply with our professional standards. What’s the biggest challenge facing Emerald Green Ushering Services, and how has it been able to overcome or mitigate it? In our first year, we were enlisted by an indigenous multinational company to bid for their annual conference. Their vendor’s form stated ushering companies were required to have 5 years of experience with renowned firms. Clearly, we didn’t have that and though we lost the bid, I was grateful for the experience because it gave me a clearer picture of what was required to win my dream clientèle. It made me re-strategise. I put in a lot of work to improve staffing and our brand, and in a couple of months, I landed my first international client and then another. But like every other service provider, our biggest challenge has been acquiring new clients. Plus, my core focus is on attracting multinational corporate organisations, which require more work as they are highly competitive and often require rigorous processes. [bctt tweet=”@EMushers aims to be the first firm companies looking for ushers will call upon” username=”SheLeadsAfrica”] What does the future hold for Emerald Green Ushering Services? Currently, every business move we make is geared towards our 5-year goal of establishing Emerald Green Ushering Services as a model framework for event collaboration and partnership between West Africa and multinational companies globally. We aim to be the first firm companies looking for ushers will call upon for their corporate events in Nigeria. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Michelle Ntalami: Entrepreneurs have a fire
[bctt tweet=”Cosmetic scientists told @MichelleNtalami that the African natural hair market isn’t quite ready” username=”SheLeadsAfrica”] Michelle Ntalami, a strategic brand and marketing expert, is the founder of Marini Naturals, Kenya’s first 100% organic, natural hair care line. With her wealth of branding and design knowledge, she has conceptualised and designed the Marini Naturals brand, from its name to its logo, colours, scents, packaging, label design, brand plan and marketing strategy. Here, Michelle discusses her fruitful journey to creating Marini Naturals. Marini is Swahili for ‘beautiful’ or ‘attractive’. What was your inspiration behind the name Marini Naturals? From the get-go, I wanted the name to mean “gorgeous” or “naturally beautiful,” just like women are intended to be! I also wanted something very African-sounding and easy on the tongue and mind. So I Googled how many other ways to say “beautiful” or “charming” in any African language. I didn’t mind the language, so long as it was African. And right there was the name “Marini” which is Swahili for the same. I instantly fell in love with it. Marini Naturals is Kenyan’s first 100% natural hair product company for natural hair. How did you find and convince the scientists and other experts who helped turn your dream into a reality? In fact, when I approached a few cosmetic scientists, most told me that the natural hair and skin market is not quite ready in Africa. They advised me to go for generic, synthetic products which “sell more and have higher margins.” But I had a set focus and vision in mind, and to me it was producing 100% natural products with no compromise on quality. However, a few formulators and one factory believed and shared in my vision, and the rest followed. We worked together to make Marini a reality. Soon after our first batch hit the markets and flew off the shelves, most of the ones who had convinced me otherwise expressed interest in working with us. How do you strike a balance between running your branding company, Brandvine Group, and Marini Naturals simultaneously? I have got a team of 10 employees who work on both Marini Naturals and Brandvine Group. Brandvine is mainly run by my partner Niyati Patel, with her team of 8 who manage it very efficiently. I do not want to spread myself too thin, therefore my focus now is more on Marini Naturals. Your team of 10 is within the same age range as you. Was this a deliberate decision on your part, and if so, what are the pros and cons of working with people within your age bracket? Yes, it was. I wanted a young, vibrant and energetic team. I knew there was going to be a lot of running around, fieldwork and logistical work. Therefore I needed employees with that same kind of energy and vibrancy to roll up their sleeves and get their hands dirty, so to speak. I led by example in the first few months. Today, they are the ones on the ground making things happen. [bctt tweet=”@MichelleNtalami wanted a young, vibrant and energetic team so hired people her age” username=”SheLeadsAfrica”] If you had the ear of your president, what would be your advice to him about financing start-ups? Great question. I would tell him to have a serious sit-down with banks to encourage them to believe in young entrepreneurs. Entrepreneurs have a fire and a passion like no one else does because they have their entire future ahead of them and the determination to make it is ten-fold. I’d tell him to them to help us realise our business ideas, rather than shut the doors on our face at the mention of supporting our start-ups. What’s the biggest hurdle currently facing Marini Naturals? We have all these plans to expand our product range but capital stifles us. Additionally, meeting the demand both from Kenya and off-shore markets is quite challenging. As much as we have systems in place to alert us on re-order levels, the fact that sales have picked up pretty well always makes it a balance of how fast we can manufacture before the next Curling Gel runs out. [bctt tweet=”@MichelleNtalami is building Marini Naturals to be one of Africa’s premier beauty products” username=”SheLeadsAfrica”] What does the future hold for Marini Naturals? The future looks bright! We just got featured on CNN, and after the show a lot of Africans reached out to us to find out how they can get our products. We have solid plans to slowly expand to the rest of Africa. Also, we’re considering exciting new products from Marini Naturals. We believe men, kids and even our dreadlocked brothers and sisters need to be taken care of too! There has been a lot of demand from these markets and we are working on something fantastic for them. We hope for this brand to slowly and steadily be one of Africa’s premier beauty products for natural hair and skin. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.