Twitter Chat with Bloggers: How to become a pro-blogger
Is becoming a blogger one of your goals for 2017? Have you started a blog but can’t quite get it off the ground? Interested in blogging but not quite sue what it entails, if it’s right for you or how to start? Are you already a blogger but want to connect with other bloggers and ask some of your pressing questions? If you answered yes to any of the above questions, then you need to join our twitter chat. You’ll get a chance to hear the stories of 4 awesome bloggers around the African continent and ask any questions you have. Join us Thursday Dec. 22nd for a twitter chat with 4 bloggers who have been in the game for a while. Nantobeko Tshabalala is a Swazi blogger who writes about pressing topics in politics and culture. Tuke Morgan is a Nigerian blogger who writes about fashion, travel and food. Thembi Terry Zulu is a Zimbabwean blogger who blogs about her personal life and the adventures she faces daily. Cassie Daves is a Nigerian blogger who writes about fashion, blogging and her lifestyle. All of them have unique and interesting stories and insights to share. Follow She Leads Africa on twitter and use the hashtag #SLAChats to ask your questions and participate in the discussion. Topics that we’ll cover: Is blogging right for you? How to get started in blogging Best tips for growing your audience How to balance your blog with other life goals How to use your blog to make connections Twitter chat details Date: Thursday Dec.22nd, 2016 Time: 1pm Lagos // 2pm Lobamba // 3pm Harare Location: Follow She Leads Africa on twitter and use the hashtag #SLAChats Help us spread the word: [bctt tweet=”Dec. 22nd @NonoTsh @TukeMorgan @cassie_daves and @ThembiTerry will give #blogging tips on #SLAChats ” username=”SheLeadsAfrica”] About the bloggers: Nontobeko Tshabalala, a blogger and social media extrovert, believes good writing enhances the experience of life. She is passionate about the youth and its involvement in making worthwhile contributions to the discourse around issues such as gender disparity, Afrocentricity and firmly believes they hold the answers to how we can achieve sustainable development as a continent. Nono is a member of the AUC/IPPF young Journalist’s Network and has worked in her country, Swaziland, to sensitise other youth on using their voices to speak out more on global issues. Adetuke Morgan is a Vivacious Nigerian Lady with a keen interest in the Arts. With a BSc in Economics from the Prestigious University of Nottingham, UK, she is paving a name for herself in the Creative World by expressing her talents through various outlets. She is an award winning , Food Photographer, Lifestyle Blogger, Saxophonist, Content Creator and Performing Artist who blogs about Style, Food, Beauty, Hair, Events & Experiences at www.tukesquest.com. Thembi Terry Zulu studied Journalism and Media Studies at the National University of Science and Technology (NUST). She is a personal blogger by passion and a publicist by profession. Her interests lie in women’s development, the youths in arts and the environment. Thembi contributes to several publications such as Induna Magazine, Divas Inc magazine, Kalabash Media and Kwantuthu Arts magazine amongst others. Her blog is an opinionated yet humorous take on a young woman’s journey through life, love and everything else. She has been blogging for over 3 years and aspires to go into vlogging next. Cassie Daves is a Medical Doctor. Creative Entrepreneur, and a fashion and lifestyle blogger.
3 steps to end the year on a high
[bctt tweet=”For the remainder of 2016, @CoachAsanda urges you as a business owner to give it all you have” username=”SheLeadsAfrica”] For most of us, the next couple of weeks are crucial for business. Things may not have gone the way we planned these past couple of months. Typically, you’re dealing with unpaid invoices, which are resulting in cash flow challenges. You are relentlessly trying to ensure you meet your sales targets. All of this can be rather stressful at a time when you should be already planning for the next year. Remember though that there is a lot that is out of your hands. My advice is to rather focus your energies on what you have the power to achieve. For the remainder of 2016, I urge you as a business owner to give it all you have. Yes, the year may not have gone the way you would have liked it to, but you can still end on high spirits. You can adjust your attitude and end on a high note! Here are three tips I’ve used myself, which I credit for my excitement when the year comes to a close. 1. Recall your past successes When things are not going our way, we tend to focus on what is not right and neglect to appreciate what has gone right. Yes, you may have had serious financial challenges, yet you managed to keep your business going. How did you do that? You were determined to make it happen —appreciate yourself for that drive and don’t pass up the opportunity to congratulate yourself. What is the one thing you didn’t think you could pull off that you did? Think of all the wins you experienced since the beginning of the year. When you realise that you DO have a track record of success, you are positioning yourself more favourably to go for more wins. [bctt tweet=”As we draw to the end of 2016, think of all the wins you experienced this year” username=”SheLeadsAfrica”] 2. Set yourself bit-sized goals Most people set long term-ish goals; be it yearly or quarterly and these are not as fluid as I believe they ought to be. Things change, priorities change and unless you have your goals’ sheet fluid, you tend to not spend enough time on realigning, changing and even removing those goals that no longer serve you. The result? When it’s time to see how you’ve done, you have items you did not achieve. The point of setting goals is to achieve them, so what’s the point of not achieving what you’ve set out to? So for the next month, draw up realistic, interrogated bi-weekly goals. The name of the game is to accumulate those small wins as they pave the way for bigger ones. [bctt tweet=”For the next month, draw up realistic, interrogated bi-weekly goals” username=”SheLeadsAfrica”] 3. Adopt feedforward planning The past is behind you! What has gone wrong has done just that; gone wrong. Spend the next month on getting feedforward and not feedback. So instead of asking your clients how you did, rather ask them how you can best service them going forward. A typical question you could ask is, “For the next month how can our service be to your liking?” If you have staff you could get their feedforward on how you can best be a better boss to them. When you focus on the future, you feel empowered because you have the power to influence what happens in the future. Getting feedback on the other hand is too focused on what has already happened. [bctt tweet=”You can move from dreading year-end to appreciating all that you have gone through” username=”SheLeadsAfrica”] You may not have the power to change your balance sheet over the next couple of weeks but you do have the power to change your attitude. You can move from dreading year-end, to appreciating all that you have gone through and preparing yourself for the next year. The choice is yours. End 2016 on a high where your business is concerned and 2017 will not know what hit it!
Fundi Zwane: It’s critical for artists to be exposed to business
Who says you have to choose between being creative and working in the corporate world? Fundi Zwane believes you can have both. As a Motherland Mogul, Fundi manages to successfully combine two unusual passions; art and the corporate world. Through her Industrial Theatre, Phezulu-Phambili, Fundi translates boring policies into informative theatrical shows. When she’s not running her creative/artistic company, Fundi acts and has appeared on soapies such as Generations. Find out why people in the performing arts should be exposed to business and the one important skill all artists need below. Why do you think people in the performing arts should be exposed to business? I think it is critical for artists to be exposed to business as it helps them navigate spaces beyond the creative world. It is a great arsenal in their “toolbox” when negotiating things like contracts and issues of strategically placing themselves as brands. It also adds enormous value to their package as an artist. Another way it comes in handy is that sometimes, as artists, we go through what we call “dry seasons” when there is not a lot of acting work available. So having a background in business can really assist in coming up with ways to sustain yourself during this period as it encourages thinking out-of-the-box and beyond your comfort zone. How does your Industrial Theatre, Phezulu-Phambili Collective merge both passions seamlessly? Phezulu-Phambili merges the corporate and creative worlds by taking something like a policy or a piece of legislation and presenting it in manner that is “out-of-the-box”. Another component that becomes critical is understanding the audience that you present that piece of Industrial Theatre to. Usually, it is a non-theatre going audience and most times, it’s their first contact with the creative world. So it becomes incumbent on my company to make the experience unforgettable and memorable. Phezulu-Phambili takes what is usually mundane, black and white, full of jargon and brings it to life! That is how we marry the worlds of corporate and creative seamlessly. How have you successfully combined your passions for art and the corporate world? What I mark as success is when Phezulu-Phambili did contracts for BROLL (one of the biggest property realtors in SA) and recently Transnet (one of the biggest parastatals in SA). The way we were able to interpret and communicate their health and safety policies through theatre was, for me, magical. I deem a project a success based on the response we get during and after a performance -and obviously the request for more business. It is always a gratifying feeling and makes all the hours spent combing through a policy and interpreting it through the creative process of writing and rehearsals worth it. I also consider it a success when Phezulu-Phambili manages to go into the corporate space and get people to engage with a policy in a way that is fun and interactive because of the way we present it to them. What keeps you going as a young black South African woman? What keeps me going as a young South African woman in business is an insatiable desire to succeed and leave a legacy. Not only for my daughter but for other young women who have dared to go into business in a country where the economic scales are still so imbalanced. Transformation, especially in the corporate space, is non-existent. I want to be part of the pulse changing the narrative of African woman, a pulse celebrating our glory and showcasing us as the amazing, determined success we are. What also keeps me going is my 3-year-old daughter, Bella-Rose. I’ve always wanted to be a mother that models black excellence to my daughter. Being a single mother in business has NOT been easy. There are times when you feel overwhelmed and want to throwing in the towel for something “easier” seems like the the “better” option. But keeping focused on the goal of leaving a legacy for my daughter and all other women who look up to me keeps me going. My motto is, ” I don’t stop because it gets hard, I stop when the work is finished”. What is one seemingly insurmountable challenge you’ve faced and how did you overcome it? One challenge that is forever present is the issue of capital. Be it to start a big project or to expand as the demand for work grows. This can be a very stressful and sometimes, a seemingly insurmountable challenge. The art of business, I believe, is the relationships you nurture and foster over the years. So in times where money needs to show up for operational purposes and the business coffers are running dry, there are strategic business synergies I have formed with people who are willing to assist. Creating a culture of taking care of each other financially is important. This obviously comes with one having to practice absolute financial integrity. Once our coffers are replenished, we give back what was borrowed to in times of need. You spent 4 years on the soapie Generations, what advice would you give on maintaining business relationships for the long run? I believe maintaining business relationships is absolutely crucial as I’ve mentioned above. Acting on a soapie like Generations really did teach me that. I always advise on maintaining a good working relationship, especially with people you enjoy working with, people who inspire you to do more and people who believe in your vision for success. What business skills do you think an actress must definitely have? As an actress, you MUST have the business skill of negotiating. This, I believe, is really important and makes people take you seriously. Be it negotiating a contract, or negotiating with producers/ writers about a storyline for the character you are playing, it is an important skill. I once witnessed actress Nambitha do this on the set of Generations and I gained such a profound respect for her. Nambitha knew her character in and out and there was a line in the
4 life lessons you can learn from Kanye West
This is a women-focused platform, right? Now I’m pro-women, so I won’t pretend that the unfortunate misogynistic way Kanye West sometimes refers to women in his music doesn’t make me squirm. Still, I can say that Kanye is one of my favourite public personalities. Now, usually, when I tell people this, I immediately drop a bit on their respectability scale. I’m surprisingly okay with this. His creativity is the stuff of legends, and having watched him over the years, this visionary artist has given me a few good ideas about life. “Don’t tell me about being likeable” When this modern day philosopher appeared on The Ellen Show , he came ready to inspire. Kanye started off by lamenting the fact that so many great innovators are dead. Then he challenged the fascination people have with being ‘likeable’, as opposed to being great. Firstly let me say; I do believe that you should be able to read your audience. Not everyday do ‘The Most’. The message is just as important as the delivery. One of my favourites, Melody Hobson calls the art of doing this ‘making yourself small to win’. However, the way that my personality is set up…in my experience, assertive and aggressive are sometimes used interchangeably when describing women leaders. It’s an unfortunate way that my cultural context, personality, and #MotherlandMogul goals intersect. While some celebrate assertiveness in women, others are quick to throw out labels like ‘bossy’, ‘pushy’ and others that we probably can’t put up here. Sheryl Sandberg dedicated a whole chapter in her book Lean In to the negative association between success and likeability. Don’t let likeability be a millstone around your neck. Work on what needs to be worked on, but don’t fixate on what is outside of your control. Continuously seek growth like Kanye When the iconic Rockerfeller Records split, this maverick musician had to make a tough choice. Kanye had to decide whether he should continue working with either Jay-Z or Damon Dash, and he opted for the former. Why? Simple, he chose growth. Admitting that he related more to Damon Dash than he did to Jay-Z, he decided that he would stick with Mr. Beyonce because they were so different. I’ve learnt that comfort is the enemy of growth. Karin Sebelin says; “People who agree boost our confidence, but they don’t give us stuff to think about and to grow…We need healthy conflicts and differing perspectives to really become thoughtful and get seduced to think in a deeper way.” Be deliberate about finding people and spaces that help you grow. Conviction is King This is embodied by the hook from his song ‘Can’t Tell Me Nothing’. The rebel rapper sings; “Excuse me, is you saying something? Uh-uh you can’t tell me nothing!” This line highlights what we already know; Kanye West is not someone who is easily swayed. My journey so far has not been linear, and in order to survive periods of uncertainty I have had to learn how toxic doubt can be. I believe we all innately know the way to our own greatness. The key is trusting yourself enough to navigate toward it. Criticism and doubt from ourselves and others stifles this. Tech Entrepreneur Rapelang Rabana shares how her journey required her to have the utmost faith in her conviction. She says; “I had made the decision to start my business despite the confusion, turbulent thoughts and emotions, not knowing what life would hold. Now, the trust I placed in myself to chart my own path has reaped rewards I never could have conceived, all because I dared to listen to myself. Knowing the value of that choice 10 years on gave me great peace.” Learn to reflect and celebrate When I first heard the song ‘Last Call’ I really didn’t get why Kanye would spend over six minutes on an outro that just recounted his rise to success. SIX minutes fam? I now realise how crucial taking a second to remember and honour your journey is. It is about maintaining perspective: the more you are deliberate about keeping it, the more of it you will have. Let me let Oprah say it: “The more you praise and celebrate your life, the more there is in life to celebrate.” What would we do without Kanye West?!
Laura Eboa Songue: Social media made us
Sometimes, the most compelling reason for starting a media company is also the most simple: it’s a vision you just can’t give up. Since its launch in 2007, FASHIZBLACK has gone from just being a blog to an online community for Francophone Afropolitans. That’s rarely ever easy to pull off, but Laura Eboa Songue, the company’s co-founder did it by utilizing social media to its fullest potential. If you’ve ever thought about starting your own media company, there’s lessons from looking at what’s driving FASHIZBLACK, the journey so far, and the plans for the future. How did FASHIZBLACK come about? Originally, we created our media company out of a need for more representation. The idea started off in late 2007 with a blog. Street-style was starting to get momentum in Paris and out of all the cool blogs, there was nothing representing black people. That’s how the blog was launched. We went on to launch an official website in September 2008, a print magazine in 2012 and build a solid community online. How have you used social media to grow your audience? Social media made us, to be honest. It helped us understand our readership on a daily basis, connect with them, and have consistent feedback. We truly can say that we know our audience. Also, it helped us financially, since we raised $45,000 via Kickstarter during the summer 2011. Twitter and Facebook were the main reason for the campaign’s success. It’s really our foundation and we are thankful for our followers, they are our accountability partners. What is your vision for African fashion? The industry is still in its infancy, so the posibilities are endless. The structural challenges are amazing opportunities to grow and build an industry that fits our values and identities. Do you mind sharing with us the multiple projects you work on? Sure. Right now we are re-launching our premium print magazine so we are finalizing our contents production. My daily tasks can go from brainstorming about creative input like editorials and interviews, to corrections. I also work on partnerships, from influencers to affiliates and advertisers. On a personal level, I work with states, institutions & key-players in the fashion industry in France and Africa, via the AFRICAFRANCE foundation, to continue our actions structuring the industry. From market studies to training solutions, lobbying and trade shows, we try to push projects that will serve as strong basis for a more consistent industry. I also do speaking engagements here and there, when time allows it. I think it’s important to share my experience, not only to further our brand but to help out where I can. What trends can we expect to see in African fashion in the next three years? It’s definitely about growth and saturation. As governments and institutions (very) slowly realize how vital our cultures and know-how are core to our development as economies, the fashion industry will be provided will more efficient tools. I’m looking forward to the birth of more African brands, both commercial and creatively successful locally and/or abroad. How have you managed your relationship with your co-founder(s)? That’s an awesome question. First of all, I think I am blessed with incredibly talented, but most importantly, amazing human beings as my partners. Before being highly skilled, they have great (work) ethics, and strong values. So, it’s not hard to solve any conflict that could arise. We are pretty much always willing to learn and try not to get stuck in our own ways. Now, I’m not saying that everything is always perfect, but I can say that we are always trying our best. And we have the company’s best interest at heart, always. What advice would you give young African women looking to starting a career in the media? Just do it. We need so much more voices to speak volume for us, and to us. Starting a media is a very difficult task because it’s an extremely complex product to build and to sell, but if it’s your vision, you just can’t give up. One thing I wish I took more seriously, is getting a mentor. It would have saved me so much hassle and opened so many doors. We had nobody to show us the way, and made all the possible mistakes in the book. But hey, at least I can truly say now that I am a master at what I do and I know many different areas of business, media, fashion and self-development. Also, interning and training is key. Once again, I worked in luxury and fashion but we are 100% self-taught when it comes to media. So, if you can learn on someone else’s dime, please, do! Last but not least, be extra persistent, resilient, and stick to your vision no matter what. I believe in the law of attraction, so your vision is your reality. It’s going to happen for you! Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Dealing with small minds around you
We all have small minds around us. I mean let’s face it, not everybody can be an out-of-the-box thinker. Now, picture this. You’re seated, excitedly sharing your dreams with a friend or a family member and the next thing you hear is, “Why?” Confused you ask, “Why what?” And they launch into an almost rehearsed tearing down of your dreams. Oh boy! You get questions like; “Why do you need to go to a fashion school, why don’t you just do what every other person is doing ?” “Everybody is doing it, so why should your own be different or better.” The really mean ones will go all out and tell you, “It will not work.” “Better just keep it small and forget about all that big dream.” Then they will call you names like, “I too know” or “over sabi.” If you’re someone really nice, you’ll probably spend time trying to explain to people who cannot see beyond the small scale. These people can’t see why your dream is not only feasible but a sure thing. The ones that sadden me the most are those who hide their disbelief small minds and even jealousy behind religious excuses. I’ve heard them all, “Money is evil, your plans are not ‘godly’” “Christians cannot go into fashion, or cosmetics or modelling.” As entrepreneurs and ladies, we sometimes have to battle negative feedback from those around us. Those who project their fear of taking the risks on us. Don’t get me wrong, not all of them mean harm. For some, it’s just they way they are, the way they have always thought. They can’t see outside the box. Evidently, that is not you, you see beyond that. You have probably gone through the SLA website and have seen what young African women are doing and you get ‘gingered’. Your dreams are forming, you’re redefining your plans, you expand your horizons, you go back to the board and re-evaluate. Oh, the excitement. You want to share the good news! But it’s straight back to the earth when somebody hits you with the dead weight of their own reality. You are shaken, you take a critical look at the economy and, uh oh, doubts are creeping in. Listen you don’t need all that. What you need to do is… Change your sounding boards Don’t worry, they will come around later. For now, at the early, fragile state of your dreams, you need a support team of like-minded peers, people who can see from your point of view and push you along. Know that that you’re not the only one Nothing is new under the sun. Everyday, someone gets a new idea, (well not entirely new but you get the gist). And each day, someone gives up on their dreams. Probably because somebody, anybody around them just couldn’t believe in the dream to be supportive enough. Don’t be that one who gives up at the end of the day. Don’t explain your self Popular Nigerian artiste, Olamide sang, “who you epp?”. I think that’s self-explanatory. Let the dissuasion push you There are several versions of this statement but grow with the adversity, anyway. Learn to use the attacks or negative words to grow. Remember the story of the donkey? Yeah. Be wise and picky The only consideration I take into account is from the Holy Spirit. Others, even my mum’s, are subject to scrutiny and probable discard. As much as I love my family and friends, we’re not all on the same wavelength. Realize that it will be hard And don’t let it discourage you or make you believe your small-minded crew. Initially, it’ll be hard and for some, harder than others. On some days, there may be virtually no results and you may run at a loss. But your first victory is always sweet. Be convinced They are your dreams, yeah? Good. Then be convinced about them. It will take all the conviction you have to stay on track and not veer off when those around you are taking apart your well-laid plans with their words. You will second-guess yourself, you will be tempted to concur. You might just as well throw up your hands and give up. Nah, that’s not an option. Be centered Focus. Centered. Same thing. Keep your eyes on the goal. Don’t reduce your goal down to your power. Instead, match up your goal with your faith. Think up. The best athletes know not to look at the other athletes when running. But to keep their eyes on the finish line. It’s all for the love Remember, it may all be for the love. Those that care about you, don’t want you making mistakes. Still, you should filter. While I am tempted to say zone out, I’ve come to realise that sometimes listening to the not-so-toxic criticisms can inspire you to tweak your plans. It can also open your eyes to loopholes. Above all, start on the dream and keep going forward. Nothing ventured, nothing gained.
4 helpful tips from Angela Ochello in ‘The Governor’
There’s just something incredibly beautiful about undertakings that require us to literally break our own glass ceiling. So many women are told to forget about venturing into active politics. And the appeal of this sector, especially in Africa has been generally zilch. At least this can be spiced up in our imaginations. EbonyLife TV’s series The Governor follows the ups and downs of Angela Ochello the Governor of Savannah state. We don’t know about you but for us, The Governor is particularly inspiring. We’ve learned a lot about decking out our own spaces, whether in politics, business, career or whatever it is we do. Here’s what else we’re learning from The Governor. Dress the part The 42-year-old Governor has a signature style that’s all her own, one that features a pixie haircut, classic and figure-flattering dresses and yes, dark lipstick. Equal parts sweet and no-nonsense. It’s a look that says any woman can easily be the boss and still look effortlessly sassy, no matter her age. And it’s no surprise that we love it! Age like a pro! We’re a little, okay very, excited about the revelation that Angela is 42! She looks so fabulous. Yeah, we know there’s the popular argument that good genes are responsible. Still Motherland Moguls, you can be a busy smart woman and still look this good. The days of looking raggedy in the name of being ambitious are behind us. Armed with the right information and care, you too can age like a pro. Multitasking…our turf It will surprise you to know that highly successful women like the Governor of Savannah state, also run successful homes. Applying multitasking skills to your business or job actually works. Imagine that in addition to a hectic career or business, most African women still do school runs, cook, clean and get other life errands done. If that’s not superwoman-ish, I wonder what is! Politics actually looks good on women Any woman who can endure the brutalities of politics deserves our respect. If you’re unsure over your plans to join politics, Angela Ochello makes it look like it’s not such a big deal. Real life hasn’t yet determined if more women, especially of African descent can safely attain lofty political heights. Still, we think women should go for it. It’s possible, ladies! You can watch the series on Thursdays at 9pm WAT on EbonyLife TV (DSTV Channel 165).
5 things every startup should do to gain traction and attract customers
My parents always taught me that I have no limitations in life. Despite growing up in a society that tends to favour boys over girls, I grew up believing that everything I do will turn out well. And I always act out my belief everywhere I find. You can call me “Miss Optimistic”. In line with my “no limitations” mentality, I started Onpoint Success. I’m digressing but at heart, I’ve always been an entrepreneur. My first venture was at age 10 while planning my 10th birthday. I came up with the idea of custom-made invitations and was actively involved in every detail, from planning to music. Most people who attended were thrilled that a girl so young could pull such a feat. Soon, I was the go-to person for custom- made invites and party planning. In my middle, high school and college days, I was that girl offering to teach, share knowledge and empower others. An attitude that earned me the name “Mother Hen”. I found joy in helping others tap into their potentials and build something out of nothing. I didn’t really think much of it. After I graduated from college, I got married, relocated to the United States and started working as an environmentalist. Then, I made the decision to launch my events planning business on the side. However, something interesting happened. While minding my business, I started receiving messages from friends and strangers alike. They wanted me to share with them, tips on how to start and grow a small business. Being the “Mother Hen” I was, I spent the bulk of my time helping others build a better life for themselves. That was when I decided to launch Onpoint Success. I’ve been optimistic about getting it right from the very first day. But it didn’t take long for me to realize that thinking about a thing is very different from actually doing it. It was an uphill battle attracting customers who were willing to pay for my services. I had to wait fourteen long and excruciating months before the first customer paid me. I remember dancing when I got paid doing what I love and it felt so good! Today, even though I’m still working my way to the top, I teach, mentor and inspire other women entrepreneurs. I help them attract customers and get paid doing what they love. The only difference is —they do not have to wait as long as I did. Attracting customers All businesses need customers to survive. Unless your startup is a charity organization, the only way to prove your idea is viable is by getting willing people to pay for it. In my case, like I stated earlier, it was an uphill battle despite knowing that I had something valuable to offer. If you are a retailer, attracting customers might be easier, depending on what you sell. But even at that, prospects usually don’t like to be the first to pay you! As a startup, what then can you do to gain traction and attract the type of customers you’ve always dreamt of? Give freely “Touch the heart before asking for a hand” – John Maxwell I never gave thought to this quote by John Maxwell but once I started Onpoint Success, it all made sense to me. As a startup, one of the fastest ways to gain traction and make people believe in your brand is by giving things out for free. Most prospects may not want to pay for something that has not been “tested and proven”. To help people minimize their risk and open up the barrier of entry, consider giving things out for free. That’s what I did at Onpoint Success and it worked. I consulted for free with those who were trying to grow their business. I shared my expertise with those who were willing to listen. I consistently did this anytime I had the opportunity. This, in turn, helped me gain credibility and trust which then led to my first transaction and many more after that. Make your business presentable People send me emails to say how impressed they are with the way I presented my business. It’s all about being intentional and paying attention to details others might overlook. Simple things like having a blog, a company email address, and even a business card communicates to others that you are ready for business. In a mall the other day, I just couldn’t resist stopping by a cupcake vendor stand even though I had no plans to buy. Oh, how good looking and attractive it was! The cakes were well arranged on the stand, the decor matched the icing on the cake and the samples were strategically placed at the edge of the table. Eventually, I made a purchase. I have learnt and always shared with others that first impression really does go a long way. Yes, you might be a startup but presenting your goods/services to the best of your ability is a great way to gain traction and attract customers. Target audience One of the struggles I had was defining my target audience. And even when I knew exactly who they were, I was too scared to limit myself to those group of people. This made me stretch my resources too thin. It was almost like maxing out trying to reach those who barely cared about what I had to offer. The result? Wasted effort! The truth is, the marketplace is a jungle. Running to every tree in the jungle or telling every tree in the jungle to come to you is not the fastest way to attract customers or build a successful enterprise. The best way to go about this, is by identifying and deciding the specific species of trees that NEED your services. There goes your magic formula. Build your business focusing on specific customers. Make effort satisfying the needs of these customers and watch them begin to flock to you. Technical know-how I believe every business owner should strive for excellence. As a business strategist, I committed myself to learning as much as I could. So, when I met with prospects, I created an impression. Also, it’s better
Starting a Business: The Very First Step
Ready to be an entrepreneur but confused about where to start? Do you want to wake up every day doing something you love? Are you ready to be your own boss? Call the shots? If you answered yes to any of those questions, then you just might be ready to be an entrepreneur. But wait…do you know the first step in starting your own business? Before you run out and buy a $5,000 domain name, read this free guide to get you started down the path to financial freedom and personal fulfilment. This free guide walks you through the very first step in starting your own business: coming up with an awesome idea that sells. In this guide, you will find: Soul searching questions to help you pin down a business idea that is the right fit for you The main criteria used to judge a good business idea Stories and advice from women just like yourself Business ideas you can start today The secret ingredient that all great ideas have in common No one ever said starting a business was going to be easy, but it can be extremely rewarding. Make sure you start off on the right foot by downloading this free guide today. It walks you through the first step every entrepreneur needs to know before embarking on their exciting journey! Don’t delay! Get your copy today. So how do you download this free guide? Easy – just fill out the form below to join our community and get access to this guide and AWESOME weekly content. [ninja_form id=21]
Pricing as a start-up: Where do you begin?
You finally registered that business or online store, and already considering setting up packaging. Or maybe your website is up and running and you’re ready to pull out all stops to get your marketing underway. But there’s just one thing missing, how much should your products or services cost? Pricing isn’t easy; there are several factors to consider. You don’t want to seem too expensive and therefore alienate your target market. But you also don’t want to price it so low that it connotes less quality or cheapness. So what’s a girl to do? We all know that end at the end of the day, you’d want to cover your production costs and still make a profit. Because we all know those red bottoms won’t buy themselves. However, pricing has to be based on the value transferred to customers for using your product or service. Consider the cost of production and make comparisons between your prices and that of competitors. A general rule of thumb is to use the 10% rule by using the customer’s derived value and adding 10% to it. Got it? Good. Let’s explore some more. Know your customers/clients The better you understand your customers’ needs, the more accurate your pricing will be. Looking to your competitors for a pricing comparison should be based on the assumption that their pricing is ideal. Your competitors may be over or even under charging. So it’s still important to do a personal cost analysis and figure out the pricing that works best for you. Is your pricing above or below theirs? Does location, staff, size of the company, quantity, and quality of the products come into play? These are all worthwhile questions you should ask when looking to your for answers. “Profit is not something to add on in the end, it’s something to plan for in the beginning” – Megan Auman Price sensitivity It is important to note that clients and customers will only pay more if they have the assurance of value. So don’t be scared to test out several different prices at the beginning. It’s the same when you walk into a boutique, see a dress and instantly know it would be far cheaper at a regular clothing store. But because it’s an exotic brand, you believe it is of better quality and therefore, worth the high price. This is where price sensitivity comes into play. Price sensitivity is the degree to which the price of a dress in this analogy, affects the customers’ willingness to buy it. I like to call it the fine line between “too good to be true” and “dirt cheap” and therefore a bargain. You do this by offering a different price, typically with a 5% difference, to individual customers for the same service or product. The general idea is that if you aren’t getting pushback from at least 20% of your customers, then you’re on the right track. Also, it is important to note that there is less price sensitivity when the product is unique and hard to find. So make sure to distinguish yourself from competitors in a big way. The price would be worth it if the boutique is making just one dress per size. The exclusivity is almost like getting a custom-made dress. “The reason it seems as though price is all your customers care about, is because you haven’t given them anything else to care about”- Seth Godin Smaller versus bigger Giving customers a choice between several tiers in pricing helps establish how well your products/services are priced. Have you ever come across the low, middle, and high price offerings? This is called ‘Goldilocks Pricing’. With this, you get to choose between the inexpensive but not ideal and the expensive but full package. You then end up with the pricing that is just the right fit, like your very own Cinderella shoe. It typically has just enough features to get you started and is often the bestseller. More often than not, it’s a few steps away from that ‘premium’ package which you can upgrade to anytime. For instance, if you sell an 80-gram tub of shea butter for R60, then a 160-gram tub would cost 10% less than buying two 80-gram tubs. Chances are, the customer will go for the bigger tub which means more money for you, provided the production cost is not higher. Similarly, a “buy 3 products and get the cheapest one free” sale in a specific high-end product range/ service market will ensure that you still get your money’s worth. Make sure that you always capitalise on these opportunities by offering any extra features that come with the package. For example, 10% to upgrade to the premium package from a 7-day free trial. In summary, if your product or service is amazing, of standard quality and worth the price, customers will come flocking. Good luck!