She Leads Africa

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6 key points to consider when writing an elevator pitch

In this day and era of being an entrepreneur, you may find yourself writing an elevator pitch over and over again. They say collaborations are the best way to engage in business. There will be different organizations, brands and personalities you would like to collaborate or work together with on a particular project. It’s key to […]

The 4 minute guide to SME marketing: Much ado about big budget

Women on laptop

“Jennifer our business only has #xxxx and I can show you our account statement if you don’t believe me. I really would love to do marketing o, but If I spend that kind of money now, I would have nothing left to run my business.” This was a real statement from a friend of mine […]

Debunking the “Marketing is Advertising” myth

#WOCinTech Chat

Advertising is not marketing. As a marketing professional I encounter clients who usually do not understand that although all advertising is marketing, not all marketing is advertising. Marketing is an all-encompassing practice, made up of various elements such as strategy, customer research, trend investigation, public relations, social media promotion, product design, pricing techniques, promotional campaign […]

The 4 minute guide to SME marketing

4 minutes

The average human’s attention span is… oh look, a notification on my cell phone! According to scientists, the age of smartphones has left humans with such a short attention span even a goldfish can hold a thought for longer. As such it is no longer surprising when people complain that a 1000 or 2000 words […]

Come what may…business must go on

Intel Nairobi event

To all intents and purposes, many economies on the continent have seen a slowdown. Businesses are being tested for resilience, they are being pushed to the edge, and the strength and acumen of their value chains are being tested. But come what may, businesses must go on. They may not thrive as they when the economy was […]

Beginner’s guide to marketing to an African audience

marketing in africa

Now is a good time to become a game changer. Social media has allowed the world to get a cultural peak into the diversity of African culture. From Azonto music to African films, many African media outlets are re-branding Africa’s image to the world. Social media has given us the global platform to have unfiltered […]

Archel Bernard kickstarts her Liberian ethical fashion factory

Archel Bernard - Bombchel Factory

Archel Bernard is a Liberian fashion designer and entrepreneur. She successfully raised more than $40,000 on Kickstarter  for her company’s growth and shares with us how someone stealing her ideas got her started in fashion, her ambitions to build a global brand and why crowdfunding was the way to go to raise much needed cash.  Why did you choose fashion as your […]

Rita Kusi shares 6 tips on how to make your marketing stand out

coke billboard marketing africa

Are you having difficulties marketing and or selling to an African audience? Perhaps you should reevaluate your marketing techniques. Prior to relocating to Ghana, my way of marketing and working was mainly digital and via online platforms. After relocating, I realized that while these methods were very effective abroad, they were not as effective in […]

7 things I learned from my first startup failure

At the beginning of 2014, Kegaugetswe Florence Mukwevho and her two business partners started a food company. The startup, which launched in April of that year, was on a mission to create youth employment by operating a low cost, scalable mobile kitchen for a local growing chicken brand. The business was doing well in its […]