HGCP 2021 Participants: Executive Director of the Centre for Population Health Initiatives (CPHI), Elizabeth Shoyemi discusses how CPHI serves marginalized and underserved communities by providing for their sexual and reproductive health needs

I sat down with the Executive Director of the Centre for Population Health Initiatives (CPHI), Elizabeth Shoyemi to get to know her and the inspiration behind CPHI.

Tell us a little about yourself.

My name is Elizabeth Shoyemi. I am the Executive Director of the Centre for Population Health Initiatives (CPHI), a non-governmental, non-profit organization that caters to the sexual and reproductive health needs of Nigeria’s underserved and marginalized populations. 

I am a Public Health Professional; I obtained my Bachelor’s of Science in Microbiology from the University of Calabar, Nigeria, Master’s of Science in Public health from the University of Lagos, Nigeria, and currently studying at Nexford University for a Master’s in Business Administration. 

I have over ten years of experience in the non-profit sector. I worked with the Population Council, DeltaWomen NGO, and the Nigeria Youth Aid Programme. I have also volunteered with the Society for Family Health and Youth Empowerment Foundation. At CPHI, I lead a diverse team of health care professionals creating positive impacts in the health sector.

I am from Akwa Ibom state, and I live in Lagos State, Nigeria. I am a mother of two children.  I am committed to saving living lives and ensuring that a healthy society is achieved. 

What do you feel are your biggest achievements?

My biggest achievement is the birth of CPHI, and being part of the growth process.

What do you do for fun/relaxation?

In my spare time,  enjoy watching movies, particularly drama and travelling to new places. 

What is your favorite aspect of being an entrepreneur?

My favorite part of being an entrepreneur is creating innovative solutions that enable me to feed my passion of saving people’s lives. 

Introduce your company the way you would to a potential customer.

The Centre for Population Health Initiatives is a non-profit, non-governmental organization that uses multi-dimensional approaches to meet underserved communities’ sexual and reproductive health needs. It was established in 2020 and has reached over 30,000 with sexual and reproductive health interventions.

CPHI provides clinical and community-based services ranging from prevention, screening, and treatment for various sexually transmitted infections, including HIV. In addition, we provide vaccination for Hepatitis B, mental health support, cervical cancer screening and treatment, family planning services, and general wellbeing.

Our clinics are located in Lagos and Rivers states. These clinics also serve as hubs for research, safe spaces for social activities, and capacity-building activities. All our services are provided at no cost to the client; we operate weekend and after-hours services. We also have a web application for appointments.

Where can people find out more about CPHI?

You can learn more about us on our website at https://cphinigeria.org. If you’d like to book an appointment for our services, you can do so through our web application at https://posha24.com/

You can also connect with us on social media. We are on Instagram at https://www.instagram.com/cphi_24/, on Facebook at https://web.facebook.com/cphi.lagos and on LinkedIn at https://www.linkedin.com/company/centre-for-population-health-initiatives/mycompany/?viewAsMember=true.

You can also reach out to me (Elizabeth) directly on WhatsApp at +2348062952246, or connect with me on  LinkedIn at https://www.linkedin.com/in/elizabeth-shoyemi-17508a40/, on Facebook at https://web.facebook.com/elizabeth.asuquo and on Instagram at https://www.instagram.com/elizabethshoyemi/.

You can also get hold of me on email at eshoyemi@cphinigeria.org 

How have you carved a niche for yourself in your industry?

CPHI is known to reach the underserved communities, including sex workers, LGBTQI, people who use drugs, adolescents, hard-to-reach young girls, and women. These populations face daily stigma and discrimination in various forms, and they are usually left out during program design interventions. CPHI acknowledges the sexual and reproductive health issues they face, which poses a public health challenge, hence the need to address them through innovative solutions. Our services are specialized, client-centered, zero cost, and hitch-free. 

What has been a make or break moment in your entrepreneurial journey?

Being in the non-profit sector where I solely depend on funding and grants, my make moments are moments I receive a “Yes” to a submitted grant application, and my break moments are the periods I receive a rejection mail. The make moments reassure me of the future, while my break moments remind me to keep pushing and be a better version next time. 

What’s been the most significant thing you’ve done to grow your business?

I have expanded the scope of services through partnerships and secured funding to sustain the service provision and the organization for at least two years. 

What would you say are the top three skills needed to be a successful entrepreneur?

As an entrepreneur, you must have good communication skills, negotiation skills, and Problem-solving skills.

What’s the best advice you have received in business that you wish to pass on to our community?

Be open-minded, make learning part of your lifestyle, and focus on how to grow your business, not your competitors. Rather than focusing on your competitors, conduct research and focus on creating your own unique selling point. 

What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?

I have discovered that networking is essential. It’s not enough to gather contacts but to ensure that you have active connections with the contacts. Setting short-term and long-term goals ranging from personal, family, and business to work towards it through daily tasks and to-dos is key for success. The management of the business can be overwhelming; creating time for self-care and learning is vital. 

What business-related book has inspired you the most? 

Silences in NGO Discourse: The role and future of NGOs in Africa by Issa Shivji and The Third sector: Community organizations, NGOs, and non-profit by Meghan Kallman.

Elizabeth is currently on the High Growth Coaching Program to grow herself and prepare CPHI to grow to new heights

HGCP 2021 Participants: Founder of Disney Foods NG Omolara Olayinka Lawrence talk about her passion to help people live healthier lives, and to help women and youths become better versions of themselves

I sat down with Omolara Olayinka Lawrence, to get to know her and the Yoghurt manufacturing company that she founded, Disney Foods NG.

My name is Omolara Olayinka Lawrence, the Founder and CEO of Disney Foods NG, a Yoghurt manufacturing company duly incorporated in 2019.

I am a graduate of Economics, an alumnus of the Enterprise Development Centre (Growth Enterprise Program) and the Academy for Women Entrepreneurs, a prolific author of seven books and a skill acquisition enthusiast with over 15 years experience across roles and industries.

I have trained at least 4,000 women and youths to become productive in their respective fields within the last 2 years through my NGO, The Faith and Business Initiatives. I am a Providus Bank SME Ambassador and a Coca-Cola Foundation Grant Awardee.

You can connect with me on Instagram at www.instagram.com/omolaraolayinkalawrence/.

What is your ‘why’ i.e. bottom line, and how do you stay motivated?

My drive is to help people live healthier lives, and to help women and youths become better versions of themselves.

What motivates me is knowing that I am creating value that keep our customers and clients satisfied.

What do you feel are your biggest achievements?

Starting my business from zero naira and seeing it metamorphose to what it is today. All we had then was suppliers’ credit.

What do you do for fun/relaxation?

I love playing board games such as scrabble, chess, monopoly and so on, because they bring excitement to my family time, and they help to boost our language skills. I also love visiting Nature Parks; they enhance my creativity

 If you had to write a book, what would it be on what and why?

I am currently writing another book (my eighth) titled “INFLUENCING YOUR MARKETPLACE.”

The title is pretty self explanatory as to why I am writing this book and speaks directly to my WHY; to clearly explain how my readers, women and youths especially, can discover who they really are, how they can maximize their potentials and influence their respective fields of endeavors positively. Simply put, the book intends to expose how one can become a better version of themselves.

What is your favorite aspect of being an entrepreneur?

My favorite aspect of being an entrepreneur centres around these two words: Creativity and Co-ordination. 

Creativity speaks to my ability to create products and values that bring satisfaction to my customers; and co-ordination is about my ability to co-ordinate people, procedures and processes in business.

What was the inspiration behind DISNEY FOODS NG?

About 3 years ago, my mum had a craving for a healthy drink, and being diabetic, there weren’t a lot of options available to feed her craving, and the Yoghurt idea was birthed in my mind. I learnt how to make it and began producing it for her and others around me. The positive feedback encouraged me to engage in it as a business solution.

Introduce your company the way you would to a potential customer.

Disney Foods NG, since inception, has been providing healthy treats to our numerous customers, and we propose to surpass your expectation. We have a unique signature recipe using natural sweeteners, flavors and preservative.  

You can browse our product offerings on our website at www.disneyfoodsng.com. You can also connect with us on social media, we’re on Instagram at www.instagram.com/disneyfoodsng/ and on Facebook at www.facebook.com/disneyfoodsng/.

We’re also on YouTube, you can subscribe to our channel at www.youtube.com/disneyfoodsng/.

How have you carved a niche for yourself in your industry?

We have a wide range of SKUs (18 different flavors) which give our customers so many options to pick from. Each Cup of our Parfait has as much as five or more ‘different’ flavors. The feedback we get from many of our satisfied customers indicate that it is cost effective for them to have over five different flavors (varieties) for the price of one.

What would you say are the top three skills needed to be a successful entrepreneur?

  1. Customer Service Skill
  2. Adaptability Skill
  3. Emotional Intelligence Skill

What’s the best advice you have received in business that you wish to pass on to our community?

We should shun the Crab’s Mentality; we should desist from running others down. Rather, we should focus on helping one another grow; women supporting women should be our watchword!

What key activities would you recommend entrepreneurs to invest their time in?

Entrepreneurs must invest their time in both personal and business development activities.

If an entrepreneur is not growing personally, they may not be able to drive their business growth strategies. But if the entrepreneur grows as they should, it impacts positively on their business.

What business-related book has inspired you the most? 

The Enemy Called Average by John Mason

 

Omolara is currently on the High Growth Coaching Program to develop herself and her business and position Disney Foods NG for growth.

Disney Foods Nigeria

HGCP 2021 Participants: Anita Nchat Kevin talks about her passion to help people achieve their goals that led her to start Amina Dyslexia Center

I sat down with Anita Nchat Kevin, the founder of Amina Dyslexia Center to talk about how her passion to help people achieve their goals led her to start Amina Dyslexia Center.

Tell us a little about yourself.

 I began my career in teaching a few years ago. I was drawn to the education space because of my ability to identify people’s needs and help them achieve their goals. This led me to find solutions to help the dyslexic children I taught, which ultimately led to my starting Amina Dyslexia Center.

What do you feel are your biggest achievements?

Amina Dyslexia Center has been up and running for over 2 years now, within this period the center has won 3 awards and numerous recognitions.

What do you do for fun/relaxation?

When I am not working at the center, I am hiking or watching romcom movies.

 If you had to write a book, what would it be on what and why?

Well, I would like to write a book that will help parents to properly educate their children. From my experience working with dyslexics, I realize there is a need for parents to understand the importance of augmenting teachers’ roles in educating children. 

What or who has been your greatest influence in business and why?

In between searching for a job and developing my teaching career, I came across a quote by Richard Branson which says “When you are given an opportunity, take it, then go learn what to do”. I took the bold step of starting Amina Dyslexia Center and then learning how to run a business which has proved very rewarding.

What is your favorite aspect of being an entrepreneur?

Being an entrepreneur is all about growth. The process refines my creativity and improves my confidence, it allows me to become a better version of myself daily.

What were you doing before this, and is this your first business?

Before Amina Dyslexia Center, I had a 7 to 4 teaching job and on the side, I had a popcorn bar so no, Amina Dyslexia Centre is not my first business, I had a series of side hustles right from my undergraduate days.

How did you come up with the name for your company?

The center is named after my cousin and best friend Amina who passed away when we were 10 years old.

Introduce your company the way you would to a potential customer.

At Amina Dyslexia Center, we work to improve the learning abilities of people who are dyslexic. We do this through our 4-hour school system which assesses the condition and design individualized education plans for each student. We administer these plans using technology and multi-sensory tools.

You can learn more about us on our website at http://www.aminadyslexiacenter.com/ or follow us on social media at https://www.facebook.com/aminadyslexiacentre on Facebook and at https://www.instagram.com/aminadyslexiacenter on Instagram and finally, at  https://twitter.com/AminaDyslexia on Twitter.

How have you carved a niche for yourself in your industry?

Being a dyslexia advocate and starting a center solely for dyslexics and other oblivious learning challenges is a niche in itself in Nigeria’s education space.

What challenges have you faced first as a founder and then as a female founder?

Each time I try to share my success and accomplishment in business I ma perceived as being proud or boastful, especially by other women. This has taught me to keep my achievemets to myself for fear of being mislabeled.  

What’s been the most significant thing you’ve done to grow your business?

Using technology in marketing, dyslexia assessment and teacher training has brought in significant growth for Amina Dyslexia Center. It has enabled us to reach a wider audience and has simplified our processes, especially the assessment process.

What would you say are the top three skills needed to be a successful entrepreneur?

Being a business owner means you will most likely act as both a supervisor and as part of a team, and you will need to rely on effective leadership skills to help motivate yourself and your team.

Owning a business can also mean taking care of the financial aspects of your organization. You must develop financial skills even if it means learning from scratch.

Finally, there are many aspects of building a business that require making difficult decisions. Finding solutions to obstacles and using creative thinking to develop plans and strategies is very important to achieving your business goals.

What’s the best advice you have received in business that you wish to pass on to our community?

Be consistent, success does not happen overnight.

What business-related book has inspired you the most? (or, what is your favorite book)?

Guy Kawasaki’s The art of the start, I love this book for how it simplifies the processes of starting a business.

Anita is currently on the High Growth Coaching Program working to grow and scale Amina Dyslexia Center to help Nigerians learn better and become the best version of themselves without being hindered by learning disabilities.

Amina Dyslexia Center

HGCP 2021 Participants: Akpevweoghene Erica Ogodo talks about her vision to give people an opportunity to consume healthy, natural foods through Spyce Republic by Erica

I sat down with Akpevweoghene Erica Ogodo of Spyce Republic by Erica to talk about how her passion for creating recipes and new spice blends inspired Spyce Republic.

Tell us a little about yourself.

My name is Akpevweoghene Erica Ogodo. I was born and raised in Warri, Delta state. I’m a graduate of English and Literary studies, a mother of two cuties and an avid foodie. I am passionate about creating recipes and new spice blends.

When I’m not busy with Spyce Republic, I host events and engage in creative writing. I’m an introverted extrovert (lol). One minute I’m the bookworm, the other I’m the party girl. I enjoy working in an environment that thrives on individual creativity.

What is your ‘why’ i.e. bottom line, and how do you stay motivated?

I stay motivated by the fact that everyday is a new day to do something better and be someone better. I see the rate of food fraud in urban communities and how much the urban population rely on others for their foods and I believe that creating an opportunity to consume healthy, natural foods that are free of adulteration is the best way to go. The fact that we are able to serve consumers through our healthy food brand and also make the rigorous process of preparing African meals easier is all the motivation I need to keep doing more.

What do you feel are your biggest achievements?

Setting up my business late in 2019 was the biggest decision for me and I consider it my biggest achievement. Since we launched, we have been fortunate to serve lots of households through our products, we have offered free mentorship programs on spice production and how best to set up a food business and we have been able to educate lots of people on the importance of healthy food consumption. Through my business, I have been exposed to mentorship programs, including She Leads Africa’s High Growth Coaching Program, that has helped me understand the concept of entrepreneurship and in the long run, we want our business to be an all woman organization that would create gender equality and empowerment.

If you had to write a book, what would it be on what and why?

As a matter of fact, I just started the first chapter of my autobiography. A lot of people who know me personally always ask me to write a book about myself. I think my story would be worth reading as it centers on what a lot of women silently go through , the chains of society, developing your voice and breaking free.

What is your favorite aspect of being an entrepreneur?

The 5 star part of being an entrepreneur is the fact that I’m doing something I’m very passionate about. A lot of people eat just for satisfaction. For me, when I have a bite, I love to analyse the flavour and spices that went into preparing the delicacy. I love what I do. I’m also ecstatic about the satisfaction I give my customers when they use our products.

Another aspect I love about being an entrepreneur is being able to set the pace and be responsible for my business. It has helped me think in and out of the box and also helped me become a people person.

Introduce your company the way you would to a potential customer.

At Spyce Republic, we offer consumers top quality indigenous spice blends, food condiments, beverage mix and natural sweeteners in order to promote healthy food consumption. We believe that Nigerian traditional meals can easily and conveniently be prepared no matter how busy our daily lives may be. Our products are crafted to make home cooking easy, enjoyable and stress free.

Our services include customizing our products to suit our customers diversity and demands, sourcing, processing and packaging products for clients and also private labels.

Experience the magic of African flavour today by letting us cater to your taste buds.

You can get in touch on the streets of Instagram and Facebook at www.instagram.com/spycerepublic and www.facebook.com/spycerepublic. We just recently launched our website and although it is still under construction, you can check us out on www.spycerepublic.com.

How have you carved a niche for yourself in your industry?

In my kind of business, consistency is key. We have been able to retain the quality of our products despite economic threats like inflation and this has helped us retain our customers. We also believe in the diversity of our customers. That is why when a customer approaches us and demands a customized spice mix, we happily oblige them. Consistency, diversity and customer satisfaction remain our guiding principles.

If you were given $1m to invest in Spyce Republic, where would it go?

If I’m given a million dollars I’m definitely going to invest 50% of the money in Spyce Republic. Aside from producing African product ranges we plan to eventually branch out into producing what we call healthy snacks made with organic ingredients. Also, I’d invest in setting up a dates palm plantation to promote date farming in the country.

Where do you see your business in the next 5 years?

In the next five years we hope to become a household brand with our products seen in the shelves of top supermarkets within and outside the continent and in the pantries of the majority of Nigerian homes. We also hope to serve Africans in the diaspora to give them the feeling of home away from home.

What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?

Hmm, I wouldn’t call it a trick exactly but I can say I have learnt to think more critically. I am naturally a liberal and artistic person, but being an entrepreneur has improved my problem solving skills and has helped me view situations from different perspectives.

Are you a reader, what is your favorite book?

My favourite book is Pride and Prejudice by Jane Austen. I’m in love with the classical era of arts and literature.

Erica is currently on the High Growth Coaching Program working to ensure that Spyce Republic becomes a household brand with products in the shelves of top supermarkets within and outside Africa and in the pantries of the majority of Nigerian homes.

HGCP 2021 Participants: Anita Dafeta talks about how her love for the different stories that emanate from ancient folklore inspired Origho Lagos

I sat down with Anita Dafeta, the founder and creative director of Origho Lagos to get to know her and how how her love for the different stories that emanate from ancient folklore inspired her to create  homeware rooted in African heritage.

Tell us a little about yourself.

I am the founder and Creative Director of ÓRÌGHÒ Lagos, a brand that aims to connect Africa to the world through contemporary homeware rooted in African heritage.

After completing my secondary schooling at Loyola Jesuit College Abuja, I obtained an International Diploma in Business from Oxbridge Tutorial College and a Bachelor’s degree in Business Management from the University of Sheffield UK. After my time at University, I worked briefly in London as an Accounting and Finance intern for a media company and later returned to Nigeria in 2015.

I have worked with renowned brands in various disciplines such as Tiffany Amber Nigeria, Capital Club Lagos and Ermenegildo Zegna. After returning to Nigeria from the UK I realised that there was a huge gap in the creative artisan sector in Nigeria and began liaising with artisans in areas such as woodwork, weaving, pottery and beading; thus the foundation for what has become ÓRÌGHÒ Lagos was forged.

I am a resilient and dedicated founder who is committed to immortalising our African heritage. I currently live in Lagos, Nigeria with my family.

What do you do for fun/relaxation?

I love art and music so generally I visit galleries, art exhibitions and listen to music from artists like H.E.R, Snoh Aalegra and Brent Fayaz. I’m a lover of 90’s music as well and I believe that great food is also a great time. 

If you had to write a book, it would be on what and why?

It would be a heartfelt, emotional but sometimes hilarious biography of my life thus far. Like how I got my fortune told at the Cirque Le Soir in London on Ganton Street…, still waiting for that to manifest by the way. But it will also have real, raw moments of hard work, tears and everything in between. 

What do you feel are your biggest achievements?

I think my greatest achievement is starting a business and sticking with it through thick and thin, especially in this part of the world.

What is your favorite aspect of being an entrepreneur?

Turning my radical ideas into reality. 

Introduce your company the way you would to a potential customer.

We produce artisan made interior décor and home goods products that are rooted in African folklore, design and craftsmanship with the aim of connecting the world to our continent and immortalising our heritage in the home.

You can follow our Instagram page at https://www.instagram.com/origholagos/ to keep up to date with our product launches and brand events.

What was the inspiration behind Origho Lagos?

The business is inspired by our African heritage and craftsmanship. I have always loved the different stories that emanate from ancient folklore and I thought it would be wonderful to integrate that in an authentic but new way through homeware.

How did you come up with the name for your company?

The name ÓRÌGHÒ Lagos is derived from my Itsekiri name Orighomisan which means “My head is good” in the native dialect.

How have you carved a niche for yourself in your industry?

I believe there are individuals who want to own unique pieces of interior décor from Africa. Our craftsmanship is very well sought after all over the world. However, I believe we are still in the trial phase where we really need to get our brand out there and see what works. 

What is your ‘why’ i.e., bottom line, and how do you stay motivated?

True motivation is generally hard to come by these days especially because we live in a hyper visible era with most people posting about their ‘apparent’ successes but not showing the true hard work that goes on behind the scenes. To keep myself motivated I try to ignore the vanity metrics and re-enforce my personal ideology that great things take time to build. I understand that I have a purpose bigger than just me and it has to be fulfilled.

If you were given $1m to invest in your business, where would it go?

I think the virtual art/NFT (Non-Fungible Token) space is a new but interesting sector to invest in.

What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?

I don’t have a lot of tricks up my sleeve (wink) but I believe in listening to your body and recharging when you need to. I also think you should always reflect on the end goal to remind yourself ‘why’.

Anita is currently on the High Growth Coaching Program scaling up Origho Lagos to keep on immortalising African heritage in people’s homes.

Webinar with Chevening: How To Get Into The 2019 Chevening Scholarship Program (OCT 23)

Imagine yourself receiving a fully funded scholarship at your fave UK university that offers you a chance to achieve your academic goals and gives you the chance to develop yourself professionally or network extensively?

Guess what? Chevening is bringing you a chance to realise that dream and more with their global scholarship award program!

Want to know more?

We are inviting you for a Webinar with Jibike Faborode, Program Officer at Chevening Awards, who will be dishing out tips on how to apply for a scholarship with Chevening on Tuesday, 23rd October.

This is an opportunity you don’t want to miss ’cause you sure won’t find any of Jibike’s tips on Google! Yes, we went there…

Join SLA & @UKinNigeria for a webinar on October 23rd at 4 pm to learn how to get into the Chevening Scholarship Program @cheveningfco! Click To Tweet

Some of the topics we’ll cover

  • What you need to know about the application process
  • Do’s and dont’s for writing a quality application
  • Preparing yourself for a successful interview process
  • Scholarship troubleshooting

Register below to access this opportunity and submit questions that you would like Jibike to answer.

Webinar Details:

Date: Tuesday, October 23rd, 2018

Time: 4pm Lagos // 5pm Joburg // 6pm Nairobi

Location: We’ll send you the link to watch once you register

Watch the webinar here:

About Jibike

Jibike is a project management and strategic engagement professional, with over 4 years of experience working in the public diplomacy and international development space. She currently serves as the country programme officer for Chevening in Nigeria and also as Co-Chair of Her Majesty’s Government Women’s Network in Abuja.


Chevening Awards is the UK government’s flagship global leadership programme, funded by the Foreign and Commonwealth Office (FCO) and partner organisations.

Young leaders are awarded merit-based scholarships and fellowships to study at any UK University of their choice, after which they are required to return to Nigeria to assist in the further development of their home country.

The alumni network is structured to maintain lasting positive relationships with the UK and help to advance foreign policy objectives.

Approximately 38 – 53 Nigerians and about 300 Africans are awarded are awarded annually. The Prime Minister recently announced an additional 100 awards for African leaders, starting in the 2019/20 cycle. Chevening in Nigeria aims to grow the representation of women on the programme from 39% to 50%, hence women leaders are strongly encouraged to apply.

Eyitemi Popo: How I turned my media brand into a lifestyle brand

If you're an entrepreneur who feels stuck with your business, I hope you find this article at the perfect time and it encourages you to keep pushing. Click To Tweet

After five years of building my online magazine, painstakingly growing a social media following, and nurturing relationships with global brands, I had found a comfortable niche in the media landscape.

The night after my magazine’s 5th-anniversary party, I quietly reflected on the journey. I read the congratulatory messages I had received, some reminding me that many online sites and magazines that started with – or even after – Ayiba no longer existed.

But was survival enough of an achievement?

Making my dream my reality was significant. Building a team to drive that vision forward had significance. I mean, I had gone from shooting the first cover of Ayiba Magazine on my college campus to having celebrity photographers shoot the cover with Hollywood actresses.

The growth was undeniable, that had to count for something. And perhaps it did. However, my side hustle was still a side hustle bringing in side hustle revenue. Was that the best I could do? And more importantly, what was next?

Almost a year to the date of my quiet contemplation, I have built Girls Trip Tours, a social venture that is a direct manifestation of my magazine’s mission. It leverages Ayiba’s readership, brand equity, and professional network to design unique travel experiences across Africa with a focus on female empowerment.

Our trips have the goal of empowering future female leaders through mentorship, while taking in the sites and dining around town in the company of high profile business women and local industry leaders. I like to think of it as ‘Sisterhood of the Traveling Pants’ with less soul-searching and more self-actualization.

Where once you could read about Lagos’ nightlife, Nairobi’s startup ecosystem, or Rwandese artisans in the pages of Ayiba, now we can arrange for you to experience these things first-hand through group or solo travel with Girls Trip Tours.

The idea came from the opportunity I observed for digital brands to bring online experiences offline and create deeper more meaningful connections with their virtual communities in real life. The concept of Girls Trip Tours emerged from a perceived customer need. Ayiba readers were emailing to ask for travel advice.

Our articles had inspired our readers in the diaspora to want to visit the continent and they were looking to us as an expert resource. My mission with Ayiba is to connect Africans in the diaspora with those on the continent through storytelling. I have consistently done this through online and print mediums, but now I have the opportunity to create those connections in real life.

Lifestyle brands thrive when they figure out what their customers end goal and design their brand around the experiences that their customers desire - @AyibaMagazine Click To Tweet

Figure out your customers desire, along with the people, places, things, and ideas that inspire them to action.

After surveying 100 plus women in Ayiba’s online community, I decided to organize trips to Kenya and Nigeria in 2019. As per their feedback, there are a mix of experiences to satisfy those seeking ancestral travel experiences to West Africa, wildlife and adventure in National Parks, as well as urban exploration in Africa’s most vibrant cities.

In addition to satisfying a customer need, by expanding my media brand to include travel experiences, I now have a new avenue for creating content. On each trip, there are multiple opportunities to connect with new talents to feature or more contributors to write.

I also will be creatively inspired by my surroundings to shoot video series, photography campaigns, and write OP-EDS on social issues I am confronted with. In the long run, I believe it makes sense for Ayiba to become a lifestyle brand.

I am creating a customer journey that can start with exploring content online, which may lead to booking a travel experience or vice versa. The magazine and the trips will feed into one another. In this next phase of my entrepreneurial journey, I look forward to listening to my customers, as well as looking to broader industry trends for my continued evolution.

For any entrepreneur that may feel stuck with their businesses, I hope you find this article at the perfect time and it encourages you to keep pushing.

If your growth has become stagnant and you are looking for a new direction to go in, observe customer behavior, look to the industry for inspiration, and most importantly, ask your audience what they want/need, then test it out.

I did a soft-launch with a Girls Trip to Ghana in July. It was that small group trip, the women I met, and the girls I mentored that gave me the confidence to do more.My advice

  • Consider what other verticals may be profitable before you give up on a business you have put time, money, sweat, and tears into.
  • As tough as it may be, if you have a good foundation: reputable brand and loyal audience, there are many ways you can consider monetizing and scaling up.

 Interested in contributing for She Leads Africa? Click here.

FACEBOOK LIVE WITH ANULI OLA-OLANYI: CAREER HACKS FOR MILLENIALS (JUNE 26)

Hello, millennials!

You’ve probably received advice on how you can “build a more successful career” from a handful of people. However, very few people give a break down of how you can advance yourself, or what to do when you face a challenge, like when your boss is not paying you what you’re worth – sounds familiar?

Designing a career you’re passionate about or deciding on a career path can be challenging, and the chances of getting a good class that can really teach you how to do that are slim.

Well, with a few career hacks, you can take small steps every day that will bring you success in the long run and that’s why you don’t want to miss this discussion!

Join us on Tuesday, June 26th, for a Facebook Live chat with Añuli Ola-Olaniyi, founder of HEIR Women Development, who will be giving advice on how to achieve the ultimate career for yourself.

Añuli believes women are strategizing to become empowered and rule the world alongside men. She has effectively delivered cutting edge training that has elevated people both in their professional and personal life.

Design the ultimate career with @anuliolaolaniyi, founder of @heirwoman on June 26th at 1PM WAT! Click here for more: bit.ly/AnuliOla Click To Tweet

Some of the topics we’ll cover

  • So you got the job, now what?
  • Career habits to avoid
  • How to maintain career capacity
  • How to handle job rejection

Facebook LIVE details:

Date: Tuesday, June 26th, 2018

Time: 1PM Lagos // 2PM Joburg// 3PM Nairobi

Watch Facebook Live with Anuli:

She Leads Africa Facebook Live with Anuli Ola-Olaniyi, founder of @heirwoman, discussing career hack for millenials. Join the She Leads Africa community by visiting SheLeadsAfrica.org/join!

Posted by She Leads Africa on Tuesday, June 26, 2018

About Anuli

Añuli Ola-Olaniyi is the founder of HEIR Women Development, an enterprise created to support young women in capacity and skills building in a career.

Prior to this, Anuli began her career at John Lewis Partnership UK and she is currently the Deputy Managing Director of HM Ltd, ED of DV Solutions NG and an Advisory Board Member of the Women in Leadership Institute (WLI).

With a wide range of experience across a number of different sectors and having completed tasks for high profile companies, Anuli graduated from the University of Ibadan with a BSc in Psychology and holds a Masters in Human Resource Management from Middlesex University UK.

A believer in continuous professional and personal development, Anuli is a CIPD certified Human Resource Professional as well as a qualified Prince2 Practitioner in Project Management. She also holds certifications for Gender studies from the UN Women Training Centre.

PMP trained, Anuli is currently working towards her certification from PMI Institute.

 

WEBINAR WITH ABOSEDE GEORGE-OGAN: THE RISE OF WOMEN IN POLITICS (MAY 30)

For as long as we’ve known, politics has been viewed as ‘a big boys thing’ and not for women. Well, guess what world? It’s time to take a step back because ladies wanna play too!

From leading political organisations to being at the centre of political movements across the continent, women are increasingly taking charge of the political platform.

Admirable examples of #MotherlandMoguls in politics include Bostwana’s 29- year old, Bogolo Joy Kenewendo, who was recently appointed as Minister of Investment, Trade and Industry and Nigeria’s Ms. Rinsola Abiola, President of the APC Young Women Forum (amongst other titles) – the list goes on!

But let’s be honest! Even though there has been a rise in the number of women in legislatures across the continent, more work still needs to be done to integrate women into ‘political governance’.

That being said, ladies get in formation…let’s talk about building a fulfilling political career!!

To learn more, join us on Wednesday, May 30th for a webinar with Abosede George – Ogan, who is the Chief Facilitator of Women In Politics NG, as well as the Director, Strategy, Partnerships and Stakeholder Management at the Lagos State Employment Trust Fund. Abosede will be sharing useful nuggets on what it takes to build a successful career in politics.

Kick start your career in politics with @abosedea on May 30th at 11 AM WAT! Click here for more: http://bit.ly/BoseOgan #WomenInPolitics Click To Tweet

Some of the topics we’ll cover:

  • Why you should be interested in politics
  • The building blocks to pursuing a career in politics
  • Types of jobs available in the field of politics
  • Advice on how to build a successful political career

Webinar Details:

  • Date: Wednesday, May 30th, 2018
  • Time: 11AM Lagos // 12PM Johannesburg // 1PM Nairobi
  • Location: Register below to get access to this opportunity

Watch here:

About Adebose

Abosede George-Ogan is a tri-sector leader with over 14 years’ experience working across the non-profit, private and public sector as a development professional.

She is the Chief Facilitator at Women In Politics NG, an online platform that seeks to engage, encourage, equip and empower women especially young women to get involved and participate in politics in Nigeria. In addition to this, Abosede is currently the Director, Strategy, Partnerships and Stakeholder Management at the Lagos State Employment Trust Fund.

Abosede began her career in development over a decade ago with ActionAid International Nigeria. From here, she moved on to lead Corporate Social Responsibility and Corporate Citizenship for Keystone Bank, FirstBank and Samsung Electronics West Africa respectively.

Likewise, Ms. George-Ogan has a degree in Political Science/Public Administration from Igbinedion University and an MSc in Communication for Innovation and Development from the University of Reading.  

She is also the author of the recently launched book, “Building a Conscious Career: How to build a fulfilling and financially rewarding career”. For more information about the book, you can visit www.consciouscareer.com.ng.

 

Francisca Ogunlade: My Scars are My Strength

Francisca Onyinye Ogunlade is a car crash survivor who decided to make her second chance at life very impactful and interesting.

She is also known as the “Side Business Queen” because she helps corporate employees leverage their strength to start and grow a profitable side business in 90 days or less.

She is a banker with 12 years experience, a founder of an event tech company and a business coach.

In this interview with Francisca, she talks about surviving a car crash, and how she got into the business of event planning and management.


Your location should not be a hindrance to your dreams. The internet has made life easy Click To Tweet

Having being involved in a car crash, what impact did this have your life and business?

The car crash turned my whole life around. I had two fractures in one leg and also a cranial injury. As if that’s not enough, I had to carry my pregnancy to term on crutches and a cane.

The biggest blow was that I lost the use of one eye – imagine having to be very careful when applying eyeliner because you only have one eye!

This accident taught me that life and business are always full of twists and turns. Sometimes, you lose almost everything (like I almost lost my life) and you are left with deciding either to remain conquered or rise up to fight the storm. For me, I chose to live and live well. I charge you to do same.

From your experience, how can young women maximize their locations?

On July 16, 2017, I changed the narration of the events and wedding industry in the Southwest of Nigeria. My team and I planned and hosted a beauty and bride exhibition, and this event has created so much ripple effect within and outside the many states in Nigeria.

The interesting thing about launching out from your location is that you are probably one of the few people with that idea and boom, you are in the limelight. In the last year too, I created Nigeria’s first events budgeting app on the Google play store (Eftinzz Events and Budget Planner).

All this taught me that your location should not be a hindrance to your dreams. The internet has made life easy. Make your dream clear enough and your location will be your Launchpad.

How do you create a balance between your day job and your business?

I must confess that this has not been a box of chocolate. I had to identify my support system and carry them along with my plans. They are a part of life.

On my part, I had to make some sacrifices which include reducing my social life. Unfortunately, I lost some few friends who couldn’t understand the new direction I was going but we are now on the same page.

What are some key lessons from your journey you’d like others to learn from?

I could never have imagined that I would go through some of the things that I have been through. However, through every experience I learned the following lessons:

  • Your scars are your strength
  • Your dreams are valid
  • You must be crazy enough to believe in your craze
  • You are human – it’s okay to ask for help

What advice can you give young ladies building their careers or businesses?

I won’t tell you it will be easy because it won’t be. But the good thing is, even if it is easy, you can do it. Be true to yourself. Never be scared to dream and make sure you live an enjoyable life because your dreams are valid.

 


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