Facebook Live with Jamila Lawal: Starting a talk show to tackle social issues (July 26).
When it comes to tackling social and economic issues, starting a talk show and getting your voice on air could be the way to go. Did we hear you say talk shows are only for people in the media? It doesn’t matter what your career is, or your major source of income, if you know how to use social media to your advantage, then you can also start your own talk show or TV series. Join us for a Facebook Live on Wednesday, July, 26th, with Jamila Lawal, a nutritionist, culinary expert, and the producer and host of the TV series, Mila’s Diaries. She’ll be sharing with us how talk shows are so not outdated, and what it takes to start your own talk show. Jamila started her talk show, Mila’s Diaries to be of service to the economically disadvantaged and address issues affecting northern Nigeria such as divorce, child abandonment, early marriage, education etc. She also uses this medium to showcase success stories of the people within the region. [bctt tweet=”Jamila Lawal wants to teach you how to start your own talk show. Facebook Live( July 26)” username=”SheLeadsAfrica”] Register below for this session and ask Jamila any questions you might have on this topic. Some of the topics we’ll cover Why TV and talk shows are not yet outdated Best approaches to addressing social and economic problems What it takes to start a talk show Tackling the issue of divorce in Nigeria Facebook Live Details: Date: Wednesday, July 26th Time: Lagos 5pm // Joburg 6pm // Nairobi 7pm Where: facebook.com/sheleadsafrica/ Watch here: https://www.facebook.com/sheleadsafrica/videos/1917891998434111/ About Jamila Jamila Lawal is a qualified Biochemist with advanced degrees in nutrition. She was recently on the Maggi Ramadan campaign trail offering nutrition advice to women in different communities. She advocates living a balanced and healthy lifestyle in fun and exciting ways without compromising the enjoyment and quality of meals, culture, and most of all your relationship with God. Jamila considers herself progressively multi-lingual with current fluency in English, French, Arabic, Ebira, Hausa and with a more than average understanding of Yoruba. Her TV Show, “Mila’s Diaries” debuted recently and it encapsulates all her interests and the values that she holds dear to heart. Jamila loves music and flowers. When she isn’t trying out new recipes, you can catch her baking cupcakes with her 6-year-old son.
Omowunmi Kolawole: Social media is my only marketing channel
[bctt tweet=”I make more sales via Twitter than other social media networks- Omowunmi Kolawole” username=”SheLeadsAfrica”] Omowunmi Kolawole is a 26-year-old graduate of Political Science from the University of Lagos. In September 2016, she founded Shoepify, a shoe brand targeted at women who are all about winning in the financial world while looking amazing and saving money at the same time. The brand is dedicated to the smart spenders who can totally “slay” without breaking the bank. Apart from selling shoes, Omowunmi is a trained fashion designer who is on her way to launching the next best brand in the Nigeria’s fashion industry. Why did you choose to sell shoes? Two major factors triggered this. The first is my target audience. I target people with big feet; these are people who find it difficult to get their shoe sizes. This is a major challenge because I can personally relate. Most of the sizes we stock are 39 upwards. Although we are looking to stock more of 37, 38 and 43 as we have had increasing demands for them. The second factor was based on a research I did. I found out there was a gap in the online shoe business. Vendors often cater more to high-end customers. People weren’t really selling shoes below N12,000 (~$37) so it was an opportunity for me as there was a market suffering. We don’t stock shoes above N10,000 for now. Is social media your only channel of marketing? Yes, it definitely is. Apart from the word-of-mouth marketing, I do at various gatherings, I channel all other marketing into social media. What are your primary social media channels and how long have you been using them? Twitter and Instagram. We started using them September 2016 but went full scale in March 2017. What social media platform do you consider more productive in terms of audience and sales? Sometimes it shifts, but I have definitely made more sales on Twitter. I personally use the platform a lot, so I have been able to capitalize on my personal profile. Customers are also more engaging via Twitter. Retweets go a long way in helping the business as it can land on thousands of people’s timelines. Twitter has definitely been more productive. [bctt tweet=”People find it hard to trust brands on social media- Omowunmi Kolawole” username=”SheLeadsAfrica”] What are some of the challenges you have faced while using social media? With social media, you have to be constantly online to engage potential buyers. You need to keep them engaged and the platforms are quite different. What works for Twitter may not work for Instagram thereby, making you create double content around the same picture/post to get reactions. Another challenge is trust. I found out there are a lot of illegitimate businesses running online especially on Instagram so people find it hard to trust brands. Clients are skeptical about paying their money to someone they don’t know or not getting the exact item they paid for as shown in pictures. So we have to go the extra mile to convince them. How has social media affected your general sales? About 90% of the sales have come from social media so I can say that even though there are challenges, we are pushing through and it is definitely getting better. People are beginning to trust the brand more. [bctt tweet=”Do a research before using social media for marketing- Omowunmi Kolawole” username=”SheLeadsAfrica”] Which one-sentence advice would you give to someone interested in using social media as their marketing force? Do your research, know what your target market wants and give them. f you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Ginika Okafor: I wanted to create colourful products that are uplifting in every way
[bctt tweet=”Being an entrepreneur is no child’s play in Lagos – Ginika Okafor, founder Yili Footwear ” username=”SheLeadsAfrica”] Ginika Okafor is a lawyer, art lover and a Motherland Mogul showing that young Nigerians can wear #MadeinNigeria with pride. In between trying new foods, visiting new countries and experiencing their culture, Ginika designs and creates footwear. Her brand Yili is fun, colourful and Nigerian-made. Ginika is secretly an adrenalin junkie, so you may catch her either bungee jumping or sky diving (but just make sure her dad doesn’t read this). Here she shares with us the challenges of sourcing local materials in Nigeria and sums up what it means to be an entrepreneur in Lagos in three words. Why did you decide to start Yili? I love colours. I like to be surrounded by bursts of colours and as a result I infuse a lot of colours in my everyday outfits and surroundings. With this in mind, I started Yili because I wanted Nigerian-made and sourced footwear, which infuses bursts of colours in its aesthetics. Furthermore, I notice colours have positive effects on moods and I wanted to create colourful products that are uplifting in every way. This is why you find most of Yili slippers are combinations of different bright colours. Also, there is an option for customers to choose the particular materials and colours that will go with our existing designs. This makes each footwear more personal, unique and more meaningful to each customer. How have you (or do you) overcome challenges that your business faces? One of the many obstacles I faced so far is the sourcing for materials locally. We get our leather from the local markets, and what is available this week may be sold out the next. I overcome this struggle by widening my local contacts. This means I travel across Nigeria in search of good local manufacturers selling quality materials. This also affords me the opportunity to see different parts of country and to better understand the culture and everyday living experience of many Nigerians. Also, due to the exchange rate crisis, the prices of a lot of our raw materials have increased in price thereby forcing us to increase our prices. In this forex instance, I can’t really do much but hope the price of forex comes down. All in all, I have learnt to continue to push through in spite of various obstacles. #andyetshepersisted. [bctt tweet=”Sourcing for local materials have taken Ginika Okafor to very interesting parts of Nigeria ” via=”no”] Can you share the process of sourcing for materials as a 100% made in Nigeria brand? Our products contain different materials from leather to adire to calico etc. What many people don’t know is different parts of the country specialise in different goods/material. Take ake adire for instance. The best adires are found in Abeokuta. So, when I’m buying my adire I don’t buy it Lagos; I travel to Abeokuta, speak with different families and vendors that have produced adire for decades. I learn from them on what is new, how they come up with new designs and so on. This applies to all the materials we use. Sourcing for local materials have taken me to very, very interesting parts of Nigeria and I hope to tell the different but amazing stories in a memoir one day. Where do you see Yili in the next two years? Expanding. This expansion includes opening a local manufacturing plant, having our own standalone stores in in Lagos, Abuja, Port Harcourt and Kano as well as in three African countries. We would like to partner with various independent retailers to stock our products. However, we want to ensure that whichever store we stock in must understand the ethos and vision of the brand. Also, we want customers to be able to order Yilifootwear from our website and have it delivered anywhere in the world. What do you think is necessary to take Yili to the next level? We need funding. Expanding the business requires a lot of money we don’t have now even though we are open to investors. Also, we believe having a e-commerce website will not only give the brand the visibility it need but it will improve accessibility too. We are currently working on our website, once that is up and running anyone can order Yilifootwear and we be shipped worldwide, thereby expanding the brand presence globally. What’s your favourite Yili footwear design? The Max slippers because I named it after my eldest sister who has been a huge support and inspiration in my life. #loveyouMaks What three words describe being a young female entrepreneur in Lagos today? Being an entrepreneur is no child’s play in Lagos. It is a wilderness out here and every day is the survival of the fittest. That said, being an entrepreneur (especially a female entrepreneur) can be described thusly Perseverance Hardworking Hopeful If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Being your own boss as a freelancer
[bctt tweet=”You need to fully get your hustle on and sell yourself whenever you get the chance.” via=”no”] Welcome to the freelance life. First off, I’ve noticed a Nigerian trend where too many young people are obsessed with the title of CEO on their name cards, and less committed to undertaking the hard work that comes with working for oneself. In an economy that may or may not be in a recession, the conventional employment sector is overburdened as too many people clamor for scarce resources. For some others, the strings of a 9-to-5 or round-the-clock job working for someone else is just not appealing. Let’s be straight up, here. Freelancing is not an easy path to navigate but there are serious perks to it if you’re actually good at what you do, and if you’re prepared to put yourself out there. There is such a wide range of freelance occupations which includes writers, graphic designers, animators, accountants, MUAs, hair stylists, recruiters, lawyers, models, real estate agents and more. Statistics tell us that about a third of all working Americans are freelancers. In several parts of Africa, we can expect that more people are also taking up freelance work. There are several perks to working as a freelancer: Your time is flexible You’re your own boss You get to select the projects that interest you All that sounds super great, so let’s balance it out. There is a downside…there is no guaranteed income stream. This is true especially when you’re just starting out. It means you need to fully get your hustle on and sell, sell, sell yourself whenever you get the chance. Some periods may be a lot better than others. Sometimes, you’re absolutely swamped with work and at other times, you’re almost begging for work. How to boss it? Network! Whenever you meet new people or talk to old friends, tell them about what you do. People are always looking for freelancers but you wouldn’t know if you don’t spark up the conversation. Be super organized It’s important to respond to clients in a timely manner and to keep adequate records. It helps to have a to-do list and to set hours when you must get things done. Brand yourself online and offline Use social media to showcase your skills and highlight your personal brand. Work on a splendid offline portfolio too, get all your marketing tools in check. Look for opportunities on social media Forget looking only at the traditional sources! I personally have been exposed to more opportunities on social media. Twitter is a great tool to find work and engage with other freelancers as yourself. I personally love the freedom that comes with being able to plan around my own time, to travel while I work, to work at odd hours. Just remember, you need to be practical about your goals and expectations, and you need to put considerable time and effort in to get to your ideal place. Kindly share your tips and experiences from working as a freelancer with us.
Webinar with Odunayo (PushCV): Writing your cv and cover letter for your dream job (July 13)
What do the first six seconds of your CV say to a recruiter? If you’re attending many job interviews but never get a call back from employers, we’re about to solve your job hunt misery. It doesn’t matter how smart you are, or how much skills you possess, having a bad CV and NO cover letter can end your chances for a job in no time. [bctt tweet=”Learn all you need to know from @OdunEweniyi about rewriting your CV and cover letter. (July 13)” username=”SheLeadsAfrica”] Now, whether you’re planning to write your CV yourself or get a professional writer, you also need to understand the difference between your CV and cover letter and know how to construct and present both to potential employers. We’ll be chatting with tech founder and Chief Operations Officer of PushCV – Odunayo Eweniyi on Thursday, July 13th, about how to get the attention of recruiters, through your CV and cover letter. Odunayo launched PushCV for both employers and job seekers – to fully harness the power of technology in the search for the perfect candidate or the perfect job. Register for this webinar below. Some of the topics we’ll cover Techniques for Job application Rewriting your CV and cover letter How to get the attention of a recruiter in 6 seconds (Presentation) Interviewing processes every job seeker must know of Webinar Details: Date: Thursday, July 13th, 2017 Time: Lagos 1pm // Joburg 2pm // Nairobi 3pm Place: We’ll send you the link to watch once you register Watch here: About Odunayo Odunayo Eweniyi is the Chief Operations Officer of Sharphire Global Limited – which owns subsidiary companies like PushCV, Piggybank.ng and FrontDesk. Odun, as she is called, is very passionate about education, employment and most importantly, female empowerment, which enabled her to work with her team to build products to achieve that goal over the past 4 years. She graduated with a first class degree in Computer Engineering from Covenant University. She loves to write a lot, and when she’s not working or eating, she’s watching TV shows.
Ipinayo Ade-Akingboye: Know the difference between a business and a hobby
[bctt tweet=”I wouldn’t say self-taught but I didn’t have any formal training in photography – Ipinayo Ade-Akingboye” via=”no”] Ipinayo Ade-Akingboye likes to think of herself as a creative. The short #MotherlandMogul studied Architecture in the University of Lagos but is currently a wedding and portrait photographer based in Lagos, Nigeria. Ipinayo is often playing Candy Crush but finds time to run her photography hustle. She was a Finalist for the Etisalat photo competition in 2012 and was nominated for Eloy awards Female Photographer of the year. Ipinayo also participated in the Fayrouz L’original competition and her team came second. Was there a specific time when you realised that photography is a viable career choice? Hmm, all I can say for sure is that I really enjoyed every time I was shooting. It became something I didn’t mind doing for the rest of my life. I chose photography as a career choice when I concluded my NYSC. Although I had been shooting for about 3 years professionally, it never really was full time. If I had exams coming up or school obligations, I would not take jobs. But so far, I have been able to start photography full time this year and I am enjoying it. You’re also an architect, how do you combine your knowledge of architecture and photography, if ever? Well, architecture taught me discipline and how to solve problems. Before I start a session or organize one, I ask myself certain questions like; Who is it for, What is it for, What solution or experience is it meant to provide? That’s all from my architectural experience. Are you self-taught or do you have formal training in photography? Would you say one option is better than the other? I wouldn’t say self-taught but I didn’t have any formal training in photography. I have these amazing friends who used to let me follow them about while they were shooting. They helped me a lot when I had questions. How long did you have to learn and perfect your craft before you could earn a living through your photography? I can’t really put a time stamp to that cause we are always learning, I have not stopped learning. I think anyone at any stage can earn money through photography. It all depends on the kind of work you’d like to be known for, the quality you put out and the type of clients you want. How have you worked on differentiating your brand so it stands out? I believe when you are on a journey to find out who you really are, no matter what it is that you do, your work will speak for you. [bctt tweet=”When you’re on a journey to find out who you really are, your work will speak for you” username=”SheLeadsAfrica”] What’s your dream photography project? My dream project is to travel round Nigeria and shoot a particular subject that comes in different shapes and sizes but all places have them in common. What should a young African woman who’s interested in photography do to make her hustle successful? She has to know the difference between a business and a hobby. She should surround herself with people who don’t think her dreams are too big and most of all, she should stay true to who she really is. With creative people (and that includes many freelancers) the line between a business and hobby can sometime be blurry. Sometimes what started out as a hobby can transition into a business, so it’s very important to understand the rules. A key feature of a business is that it’s operated for profit. You often engage in a hobby for sport or recreation, not to make a profit. To demonstrate a profit motive for your business, first of all make sure that you keep excellent records. It may help your case if you can keep track of some of the following information: The amount of time you put into the business The percentage of your total income that comes from the business The reason for any losses Changes and improvements you’ve made to the business Evidence of your own knowledge in the field A record of any past business successes including any profits made in earlier years The current and anticipated future value of any business assets. Both need to be differentiated because they help you know exactly what you want and where you are headed. There is nothing wrong with making photography a hobby, I mean thats how I started. When I decided I wanted to make a living off it, it became a business for me. [bctt tweet=”It’s important that your client is comfortable around you, it allows you bring out the best” via=”no”] What’s a typical day like for you? I personally try as much as possible to meet my clients before the day of shooting so there is a certain level of comfort already. However, this doesn’t happen all the time. Other times, I try to chat them up when they are getting their make up done and all. It is very important that your client is comfortable around you, it allows you bring out the best in their portraits. Photography is not a cheap hobby, what can a budding photographer do to save money with regards to equipment etc? Get a day job? Lol! I have so many colleagues that have/had day jobs so they could save up to get necessary equipments for them to start on their own. A professional camera costs between N850-N1.5m now, body only. Also, not everyone would get the well paying clients immediately but you have to keep up. You have to be at alert so when its your turn, you are ready with no excuses. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Onyinye Okwuofu Okocha: Learn from the experience, make the necessary adjustment and try again
[bctt tweet=”…I fought for my future, fight back for your destiny – Onyinye Okwuofu Okocha” username=”SheLeadsAfrica”] Onyinye Okwuofu Okocha was a 26 years old lawyer (non-practicing )when she lost her husband to the Dana Air flight crash in 2012. Faced with the reality of having to fend for herself and her daughter Jessica, Onyinye had to take her destiny into her hands and make a success of herself against all odds. Onyinye enrolled in the Fate Foundation Aspiring Entrepreneur’s programme and also attended a catering school. She is now the creative director of Kairos Treats. Outside running her hustle, Onyinye is a member of Nigerian Bar Association (NBA), Neca Network of Women Entrepreneurs (NNEW), and International Cake Exploration Society (ICES). What gave you the courage to turn your hurdle into success at a time you were going through a very tough situation? With the death of my husband, I was faced with the reality of having to fend for my then 15-month old daughter and I. Though I had the sympathy of friends, family, and colleagues who rallied around to support me, I was aware that everyone also had their lives to live and responsibilities to shoulder. I, therefore, told myself that I couldn’t afford to be a burden to anyone. I wanted my dignity as a woman and mother intact. When one keeps going cap in hand to seek for assistance, it is only a matter of time before things go south. I had been trained by my parents to be independent and content, then to consistently reach for more and do better. I have a daughter who I want to be proud of me, I knew I had to fight back and succeed for her. Most of all my courage and confidence came from the promise I had in God. I made up my mind to show forth God’s goodness irrespective the circumstance. The fact speaks for itself. Before I started Kairos Treats I had tried other business which did not work out work out so well. I eventually attended an entrepreneurship course at Fate Foundation and also attended a catering school following a leading from God to so do and the rest is history. [bctt tweet=”You would succeed if only you try. If you do not try you have already failed” username=”SheLeadsAfrica”] What can you tell other women who are going through difficulties they think they can’t get past? How they can pick themselves up? To every woman out there who may be going through a hurdle, it seems like the bottom is caving in and you are sinking fast and you just can’t stay afloat. Whether you lost a spouse, child, job, your business is struggling whatever be the case; I say to you, innate in you is the capacity to not just go through it but to come out refined as gold. Precious jewels go through the fire before the beauty we see is brought forth. Know that you are more than the situation and will come through a success. I fought for my future, fight back for your destiny. God has got your back, do what it takes to get better, obtain knowledge, enter strategic relationships, walk out of unproductive or abusive relationship. Don’t just sit back and throw a pity party, get up and go. You would succeed if only you try. If you do not try you have already failed. If you try once and things do not seem to work, do not give up; learn from the experience, make the necessary adjustment and try again. I first began to import and sell shoes, which did not go so well. I then went back to my first love makeup artistry, but I had to give that up because of its mobile nature, my daughter needed me. [bctt tweet=”Precious jewels go through the fire before the beauty we see is brought forth” username=”SheLeadsAfrica”] How has it been running your business and taking care of your daughter as a single parent? Raising a daughter and running Kairos Treats has not been a piece of cake, but God’s grace has been sufficient. The early days was pretty tough, I didn’t have a help. I would attend to my daughter by myself, get her to school, do all the baking and decoration. I often had to work over night, effect deliveries, pick her up from school, attend to her again, think of ways to increase sales and clientele, find a way to pick our bills, grapple with personal and family issues…then there was a pending law suit plus all the drama dished out by the solicitors representing Dana air. Wth all that, I still had to manage to look good, put on a smile and carry on like all was well. God lovingly held my hand through it all and it all got better with time. Could you give us some insight of how you started Kairos Treats? How have you built the business so far to become its creative director? As I mentioned earlier, some months after my husband passed on, I began to import and sell shoes. That did not go so well, so I decided to go back to my first love, makeup artistry. The mobile nature of being a makeup artist made me have a rethink, I needed to be available for my daughter so I took time out to inquire from God what to do. I needed to make money and also have time to attend to my daughter. While I waited, I attended Aspiring Entrepreneurship program at Fate Foundation to obtain requisite entrepreneurial training. Towards the end of the programme, I got clear directions to attend a catering school. On graduating, I registered my company as Kairos’n’kosh with the help of a dear friend. We started really humbly, it was just me. I had just basic equipment and had to borrow some things initially. A major boost to our sales and clients came via a strategic partnership with DealDey.
Chika Ilang: I always dreaded the idea of running a business
[bctt tweet=”Chika Ilang – Besides the money there’s that freedom the life you truly desire gives you.” username=”SheLeadsAfrica”] Cliche but true; if you have a dream or goal, pursue it. It doesn’t matter how terrible your job hopping may seem, doing what you love is all that matters. In most instances it may be that you know where you want to be but you just don’t know how, now that’s when Chika Ilang International comes into play. This personal development company was launched in 2016 by Chika Ilang. It is dedicated to help women overcome the fear that keeps them from turning their dreams into a reality. Chika believes everyone has equal opportunity to achieve greatness if you show up for yourself. But just like Dr Rob Yeung puts it, “Unless you want to be one of the floundering masses, take the time to identify your vision”. She’s driven by the desire for career advancement, financial independence and living a fulfilled life. It’s her earnest desire to teach more women how to live a happier, wealthier and fulfilled life. Chika Ilang, the Clarity Mavern, please introduce yourself to the readers. I’m Chika Ilang, the founder of Chika Ilang International. A personal growth platform that helps women overcome the fear that keep them from turning their dream into a reality. Walk me through the step-by-step process that you went through to get to where you are today. I’d say mine is a long walk to purpose and freedom. You know that freedom you get when you are finally able to get your acts together. I mean, beside the money and fame, there’s that freedom and fulfilment the life you truly desire gives you. So in 2015, I started my side hustle because I was tired of desiring to do something besides my 9 to 5…something that I didn’t have a definition for at the time. I occupied myself with that side hustle while I figured out what was next for me. I sold smart kitchen tools, gift items and even did fruit carving and display. Life seemed okay at the beginning but that feeling was short lived. The hunger for growth set in and I felt unsettled. I wanted more. What this ‘more’ was exactly , I didn’t have an answer to, yet. And like most people I have multiple interests in different things but I couldn’t coordinate them optimally. One thing was rather certain, “I am made for more“. To get this more, I decided to shut down my business and seek what my heart yearned for. This period gave me the opportunity to understand myself better, connect and engage coaches and mentors who guided me, some of which are still guiding me on my journey. Bit by bit, the vision started forming, got clearer and got bigger. In 2016, Chika Ilang International was birthed, to help other women who like me, desire more but do not know the how to birth this more, to be able to turn that desire into a reality. Interesting! Can you tell us more about the Fruit carving and display. How did you start and did you have to do a course of some sort? I started off with gift items and smart kitchen tools. When it seemed like a good venture, I decided to add another item to the list. I always admired fruit carving and my tutor was on my BBM contact. You can imagine my thoughts each time she uploaded her work. Eventually I reached out to her and decided to take a course with her on fruit carving and display. [bctt tweet=”Chika Ilang International helps women who desire more but don’t know the how to birth this more” via=”no”] And Chika Ilang International? What is it and how well is it going in relation to the purpose for which it was created? Chika Ilang International is a personal development hub for women who seek life and career growth. We work with them to gain the clarity to build the life and careers they truly love and turn that dream into reality. It’s been a fairly smooth ride since inception, but there’s always room for improvement. So how long were you running the business before you started paying yourself? How did you live through those first few months/years? The business didn’t start making money immediately. But when it did start, I was careful not to lounge but churn back into my business and build myself up. Fortunately for me, my 9 to 5 sustained me before I started earning from my business. That is why I always tell people, don’t run to quit your 9 to 5 when you catch the rhythm of your life purpose, because you surely need money to fund your dream. [bctt tweet=”Don’t run to quit your 9 to 5 because you surely need money to fund your dream” username=”SheLeadsAfrica”] What techniques do you use to increase your clientele? What are your goals for increasing the number of clients you serve? Referral works for me. I love it when a client says, “Miss A told me you would help me get the solution I seek”. It simply means, Miss A has experienced me, has achieved positive result and feels the need for Miss B to achieve that result too. I just want to keep helping more women to become more and birth their dreams. Recently on your YouTube channel, you gave a tip to craft a personal mantra. What is your chant? I actually have more than one mantra. There was a time I easily got distracted with things that didn’t matter much. I coined a mantra sorta that says “Chika, you woke up to be great, and not because of XYZ”. XYZ here represented the things that didn’t matter much but somehow, they always eyed me and wanted my attention. I have another from the Bible that tells me “I can do all things through Christ who gives me strength” … oh this one fuels me when fears
Facebook Live with Ink Eze: How I grew AsoEbiBella to one million followers(June 21)
Whatever it is you do, or services you provide, you need social media and digital marketing to grow and boost your business. If you’re thinking you can only reach young people on social media, you’re wrong. Even our yummy mummies and daddies are online ready to patronize you and your product. This is 2017, there’s no time for dulling. Its about time you master the tools and strategies of online marketing, to enable you reach your target audience. As part of our Boost Your Business digital marketing training series, we are bringing you a Facebook Live session on Wednesday June 21st with Ink Eze. Ink is the founder and brains behind the famous African fashion online community, AsoEbiBella.com . She’ll be sharing with us some of the tools she’s used to grow the AsoEbiBella platform, and get over 1 million followers on Instagram. [bctt tweet=”Ask Ink any questions about how to grow your audience with social media. Facebook Live( June 20)” username=”SheLeadsAfrica”] Register below to get the exclusive link to join this session Some of the topics we’ll cover Best practices to generate brand awareness and reach your target audience How you can leverage Facebook, Instagram and other social and digital platforms to market your business. Key digital marketing lessons Ink has learned since founding AsoEbiBella Must-know social media and digital marketing techniques and tools to drive traffic and generate revenue Facebook Live Details: Date: Wednesday June 21st 2017 Time: 2pm Lagos// 3pm Johannesburg// 4pm Nairobi Where: facebook.com/sheleadsafrica/ Watch here: https://www.facebook.com/sheleadsafrica/videos/1900264340196877/ About Ink Ink Eze is the Founder of AsoEbiBella.com, a platform for sharing African traditional styles. She became BellaNaija Weddings editor in 2013, and Assistant Editor of BellaNaija, heading the lifestyle section – style, beauty and living until January 2017. In her early years, she was head girl of her secondary school. Ink attended the prestigious United World College of the Adriatic, then studied modern culture and media at the Ivy League Brown University. Under her leadership, BN Weddings gained international prominence and became Africa’s foremost wedding media brand with millions of followers across several platforms and coverage on BuzzFeed, BBC & more. She’s conceived of BBN Wonderland, Nigeria’s top bridal event since 2015 with Baileys Nigeria. Now she spends her time on AsoEbiBella and sharing her insights with the world. For more Ink, join her on @Ink.Eze | @AsoEbiBella
Mariam Sule: Social media exposes me to a lot of readers
[bctt tweet=”I want to serve as a bridge between readers & writers- Mariam Sule, founder of @TheBookDealerNG” username=”SheLeadsAfrica”] Mariam Sule is a writer and educator. Her fiction and nonfiction have appeared in the Ake Review, Brittle Paper, Ebedi Review, ITCH Creative Journal and Litro Magazine UK. She was a writer-in-resident at the Ebedi International Writers Residency. TheBookDealerNG is her tech startup that provides a platform where book lovers can access titles published by writers of color. Mariam currently lives in Ilorin, Nigeria. What inspired your decision to start selling books? I have always really loved books. I love being around them. The scent of a book makes me happy. Also, I discovered that many other readers found it difficult to find books particularly African Literature and other books by people of color. I recognized a wonderful opportunity and I was happy to invest in it. What are the three key things you consider while trying to promote your brand online? Readers, publishers, and writers. I think carefully about what the readers see when they go through my pages. I make sure what I am offering is appealing. Also, I want to make sure that writers and publishers see me as a great outlet to distribute their content and that I can serve as a bridge between writers and readers. I achieve this by starting conversations on my pages. How has social media been able to help increase your productivity? Social media exposes me to a wide range of readers. Because of social media, I can keep people engaged by talking about books and writing and also collecting orders. [bctt tweet=”I haven’t encountered fraud on social media – Mariam Sule ” username=”SheLeadsAfrica”] What was the major social media campaign/experience/incidence that put you into the limelight? The very first giveaway I hosted was in December 2016 and it was a Christmas-themed giveaway. A classic buy-one-get-one-free promotion. Free books were given out to people and TheBookDealerNG received a lot of positive publicity including a blog feature. How have you been able to cope with social media fraud? So far I haven’t encountered fraud on social media. I am careful when I interact with people and I ensure that my transactions are transparent. Apart from social media, are there any online methods you use for promotions? Not at the moment. TheBookDealerNG’s site is still under construction. What’s your perfect one-line statement for young women trying to build a brand via social media? Go girl, I’m rooting for you! If you’d like to share your story with She Leads Africa, let us know more about you and your story here.