If you do not know Dr. Kel on social media, I really wonder where you have been. She is the vibrant young lady who provides medical information in a fun and catchy way on Instagram, Twitter and Facebook.
SLA contributor Ugochi got talking with her and she shared about her journey. Dr. Kel bagged her M.B.B.S Degree from Imo State University in 2014, did her Internship Program at 445, Nigerian Airforce Hospital, Ikeja Lagos and served at the Government House Clinic, Lokoja, Kogi state.
And of course, she was retained there after the completion of her NYSC. Who wouldn’t retain such a bundle of talents?
Let’s meet her!
How did you evolve to be this social media phenomenon?
I had always had a flair for entertainment and social media and I got involved in a few entertainment activities while in school. I was always active on social media ( HI5, Facebook, Myspace, Tagged, Keek) and it was all for fun until medical school got really serious and I had to disappear for a while.
After I graduated, I had more time for the internet but this time I didn’t want it to be just for fun, I wanted to educate people on basic health issues, add more value and impact lives with my social media presence. I thought about starting a health platform where I would teach health and health related topics but I wanted to do something different from the norm.
This meant health information delivery in the most entertaining and relatable fashion possible and this birthed the word: Healthertainer, a perfect blend of health and entertainment. I can proudly say that the first mention of the word “Healthertainer” on the digital media space was from me.I didn't want social media to be just for fun, I wanted to educate people on basic health issues Click To Tweet
Asides being a doctor, what else do you do?
(Chuckles) Please don’t call me Jack of all trades after I am done with this question. Lol.
I have a registered start-up company which is a consulting agency that offers services to non-governmental organizations and organizations alike. We organize themed events, creating concepts and originating ideas for these events as well as supervising/implementing them.
Serving in Kogi State provided a fertile platform for my startup to thrive. During my service year, I handled a couple of successful projects which were really innovative and outstanding in the state.
- “The Preemie Walk & Talk” for Tiny Beating Hearts Initiative, to celebrate World Prematurity Day,
- “Governor Yahaya Bello Walk For Peace” for Youths For Peace And Security Nigeria, to celebrate the 365 Days in Office of the Executive Governor of Kogi State
- “Annual Medical Outreach” for Ogori Grand Progressives Initiative, to celebrate the Ovia Osese Festival in Ogori Community, Kogi State
The above is my offline hustle. On social media, I have another “workshop”. I am a Digital Media Strategist and a Social Media Influencer. I focus mainly on Medico-Social issues and trending topics which appeal to my target audience and I turn it into educational viral content which I push from my social media platforms.
I have quite a robust platform with over 36,000 followers on Instagram, over 8,000 on Twitter who are interested in Health. I ride on these platforms to further promote my clients’ products and services.It's not an easy endeavour combining medicine and other side hustles @Healthertainer Click To Tweet
How do you manage all the causes you’re involved with, work and your health platform?
Truth be told it’s not an easy endeavour combining Medicine and other side “hustles”. Nonetheless the key elements of determination and focus have helped me achieve the height I am at the moment and keeps driving me towards the future.
My primary focus is on my clinic duties (for now, until I blow, lol). In between seeing patients, I find time to work on my proposals, clients orders, concept generation, idea expansions and content for my page. It is all about “balance”.
I remember when I was working on my first CSR Project – #HepFreeZone last year. I somehow managed to find time to solicit for funds, plan and carry the event whilst doing my 9am – 6pm routine. Phew! Same with the projects I carried out for my clients and the outcome for each of these projects were commendable, I must add.
I am currently working on another project which will kick off any moment from now, and I know I’ll have to work my magic somehow to find time in between work or after work to do all the necessary things.
You seem to run all these smoothly?
“Smoothly,” you say? Wow. I take that as a compliment because most times I am all over the place and forgetting somethings I should have gotten done or neglecting some others. “Smoothly” isn’t quite the word, but somehow I manage to get it all done eventually.
I sit back after each feat and I wonder how I pulled it off. Truth be told it’s not an easy endeavour combining medicine and other side “pieces”, but we have to try.
Let’s talk about social media, how important is it to business today?
Oh yes! Social media has its perks. It is an effective tool for business as it helps you grow an audience and prospective clients. However, every entrepreneur has to be wary of “false impressions”. You need to target your audience and reach prospective clients/consumers.
Sometimes it is not about the number of followers you have, but the quality of followers. Make sure you are reaching out to the right people. Not just the “spectators” and “consumers” but also the investors and prospective clients.
Social media has given me a lot of exposure. People can easily follow my works and share them thereby expanding my network of followers. Social media has also provided me a cheaper and more efficient means of promoting my brand. I mean, Imagine if I had to print flyers and walk around town to distribute them or having to pay radio and TV stations for jingles and adverts. Social media is bae biko.Sometimes it is not about the number of followers you have, but the quality of followers Click To Tweet
What apps are important for a smooth running of your business?
My laptop and phone are my primary workstations. Everything I need is just a click away. I use Instagram, Facebook, Thunderclap, Canva, Twitter, Gmail, Google Docs, mail chimp, Inshot, the list is endless.
What is your advice to young women trying to build a business?
The job you have now is the small picture, what you have inside of you is the bigger picture. Work on it, nurture it then break free.
Most people will not understand your plan, they might think it impossible, but don’t worry, it isn’t for them to understand, but for you to achieve. Keep at it, eventually, it will make sense to them. Stand out. Be innovative, add value, provide solutions and people will seek you out. (Just like SLA just did, lol)
Tell us something we may not know
Dr. Kel is a workaholic and a “jolly good fellow”. I love to work a lot, but I love to play even a lot more. Yes, I love to dance a lot, I love loud music. I’m almost always happy.
Because I think I’m emotionally mature and that people can learn from me, I love talking about relationships and matters of the heart. I love my family and close friends so dearly I would die for them (not literally though, lol).
My life is pretty easy. My happiness and inner peace matter a lot to me so I stay away from anything that threatens these.