Kimberley Masimbe: I never design something I cannot wear myself
Four years ago, 29-year-old Kimberley Masimbe stepped out into the fashion industry with her chic Afrocentric vintage clothing line, House of Kiki.M. She started out running her business in a room in her parents’ house. Kim still recalls that the room was filled with inspirational pictures, fabrics, and a little table where she did her drawings. Glenda Makumbe, our SLA contributor caught up with Kim as she talks about House of Kiki.M and her passion for wearable designs. Tell us a little about yourself, Kim I was born and raised in Zimbabwe where I attended a multicultural school. I was blessed with being able to travel a lot at an early age and that significantly helped me grow personally and shaped who I am. I am very fashion conscious and I can say that has informed my kind of designs. I never design something I cannot wear myself. And oh… I love and collect hats too. Why fashion? Soon after college, I was going through a phase of self-doubt but one thing was certain —I wanted to create my own fashion statements and design wearable clothes. I used to sell second-hand clothes (bale) at Avondale flea market here in Harare. I would revamp the clothes by adding a personal touch to them. However, House of Kiki.M started after I won a young designer’s competition. My friends’ sister organized a fashion week in 2012 but because I couldn’t afford the entry fee, she asked that I enter for the young designer’s competition. We had to produce five garments and though it was my first time designing something, I won. I had been drawing and doing a few sketches so I had an idea of what I wanted to do. I have always been good at drawing and it runs in the family. My mum was a seamstress and my aunt was a poet so creativity does run in my bloodline. How would you describe your designs? Vintage…yes, vintage is the word. I love things from the past. I love giving things a different twist through beadings and attention to intricate details. What inspires your designs? I try not to follow current trends as I am inspired by the people who came before me. Brands from way back like Coco Chanel do it for me. What is your typical business day like? No gainsaying, my typical day is filled with appointments and fittings. How has your educational background helped you in managing your business? I did a course on media and communications and that has been helpful. But I’m looking at doing a fashion and design course at the Harare polytechnic. I have always been good at drawing as I come from a generation of artists. I never realized it until much later. What’s exciting about Zim fashion at the moment? I’m excited by the different fashion hubs opening up, the new designers trying to break barriers and the desire to promote Zimbabwean fashion. What are the challenges of running your own business as a young woman in Zimbabwe? Some people don’t take you seriously, especially if you don’t hang out with the creme de la creme of the society. Recently though, people have tried finding out my achievements and what I am currently up to. How do you keep yourself grounded? I try to stay true to myself, stay close to family and really value relationships. What would you tell a young woman wanting to start a business in a difficult economy like ours? Go for it. Know exactly what you want, then get a mentor to help you make the process easier. And never give up on your dreams. Lastly, what should we expect from House of Kiki.M in the next five years? I would like to have my brand in some of the local and regional department stores like Edgar’s (regional), Barbour’s (national) and boutiques in other cities. Eventually, I’d love to branch out to other Southern African countries. Having my designs on runways is the ultimate dream and I’m working towards it. Also, I look forward to branching into other areas like interior design and natural-based cosmetics. *If you are in Harare be sure to catch Kim Masimbe on the 3rd of September. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Charmaine Maphutha: All you need is focus
We give you the details about NGOs, now it’s time to talk to someone who works in the field. Charmaine Maphutha is a vibrant 22-year-old from Limpopo province, South Africa. While Charmaine studies at the University of Johannesburg, she also runs the Bopedi Hope Foundation. The Bopedi Hope Foundation was founded by Charmaine and two other women who wanted to make a difference by helping the needy. Makalela Mositsa spoke to Charmaine on her passion for helping the disadvantaged. Tell us about Bopedi Hope Foundation Bopedi Hope Foundation was founded by 3 girls, including myself. Our focus is giving to the disadvantaged. Currently, we provide sanitary pads, school shoes, clothes, toiletries and anything else identified as really needed. Our sole intention is to give hope. Our vision is to help as many children as possible, instilling hope and eventually taking some to school. Having a children’s home in Sekhukhune is also in the works and in our future plans. What inspired the foundation? I was inspired by an organization involved in giving meals to children in universities. I saw how dependent students were on the feeding scheme. It meant so much to them to receive meals that they probably didn’t know they would get. I immediately knew helping people was something I needed to do. Also, as a student teacher at Lekhini School in Limpopo, I got to meet students that inspired me. There, children from different backgrounds and households came to school because they wanted to better their future. One of the students once mentioned to me the de-motivation of having to study in classrooms that had no windows and sometimes no doors! That was when I started thinking about how to help these students with things the government couldn’t provide them. I thought to myself, “What if I could give them things that will help them live comfortably”. Wow…what else motivated you? I also had an interaction with a young lady who told me how she had to choose between buying a bag of potatoes and buying a packet of sanitary pads. This made me even more motivated to help. What advice would you give to someone looking to lending a helping hand? First, you need focus. You may never complete a task if your head is all over the place. Secondly, take things slowly. One project at a time, so your recipients are satisfied with whatever you decide to offer them. And lastly, do not make premature announcements, that way you won’t leave disappointed people at your wake. Red or white wine? Which would prefer and why? Red dry wine. Of course, because it contains procyanidins, compounds commonly found in red wine known for protecting against heart diseases. What would be a perfect day out for you? Good food and good company. Sharing creative ideas with people is my idea of a perfect day. Meeting people with different personalities and socio-economic barriers is cool, you know. I also find peace running the organisation. It’s something very dear to my heart. It opens my heart to want to give even more. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Jeanette Theu: When you try to be like someone else you limit yourself
Women in tech will likely remain a buzz word for a while. Tech is one of those industries that everyone would like to see more of a gender balance in. Jeanette Theu is one woman trying to correct that balance. The marketing manager for MTN Business Private Sector, Jeanette has experience in both the enterprise and startup worlds. In her pursuit of greatness and helping more people, she started a non-profit organization, GirlCode with her best friend. The organization aims to help bridge the gender gap inherent in the IT industry. Jeanette shares with SLA her non-profit startup, GirlCode, and her thoughts on women in the tech industry. How did the idea of GirlCode come about? GirlCode was originally the idea of my best friend, Zandile, who organized the first GirlCode hackathon in 2014. I helped with the arrangements and onwards, we started brainstorming on how we could turn helping women through hackathons into a non-profit organization. The idea materialized in 2015 when we registered GirlCode as a nonprofit organisation. The idea has grown since we first started. We now see GirlCode not only as a vehicle for empowering young women through hackathons, but also a vehicle for creating programmes to teach young women how to code. We’re also planning on growing our brand to start having corporate challenges, and implementing the Women Go Digital initiative. With the hackathon happening this year, our aim is making it bigger and better. We’ve enjoyed sponsorships from great partners like Standard Bank, Entelect, MTN, and Microsoft. Also, JoziHub has granted us their co-working space to hold the hackathon. What is it like working with your friend? I think being co-founders with my friend is not such a bad thing as we get to spend a lot of time working together. We understand each other, but working a full-time job in addition to running GirlCode can get a bit daunting. So, it’s important working with people who can constantly motivate and push you to do better. I feel very motivated working with her. We’ve known each other for over a decade which makes it easier to be transparent. What are some of the challenges that GirlCode faces? The main challenge we faced at the beginning was trying to get sponsorships. People get excited at the fact that it’s an initiative for women in the IT space. But it’s a bit challenging getting them to actually put in the extra effort to help. However, it’s been great having people actually wanting to help with the initiative. Some of our partners have been involved in trying to get our next hackathon off the ground. Some others are helping to get more girls in the IT industry. It’s been inspiring to see these companies making a difference in helping girls bridge the gap. How do you approach corporate organizations? Do you go in directly or approach the right person to help? For us, it is finding that one person within a company that would be our ambassador. Someone who would be our voice within the company and fight for us 100%. We’ve been fortunate to have a couple of these people in the various corporates we’ve approached. They believe in what we do and try their best to help us. What has been the motivating factor in making sure that GirlCode becomes a success? It’s about making a difference in someone else’s life and bringing each other up. It’s all about using the knowledge we have for the greater good. What are your thoughts on the level of involvement of women in technology in Africa? How can we get more women interested in technology? We are making small strides but still have a long way to go. We have powerful women in the tech industry and I think they can also give back in some way. More women in the industry need to pull some of the girls up by offering advice. We need mentors. We need women to empower young girls. We try our best at GirlCode but we need the seasoned/successful women to guide young girls in pursuing this career. More women should work on making a change in their respective fields and encourage other women. Any advice you’d give to young women/girls wanting to join the tech industry and becoming the next Jeanette? In terms of wanting to be the next Jeanette, I’ll paraphrase something I heard Shonda Rhimes say, ”If you try to be like someone else you will always be second best, but you can always be the best you.” When you try to be like someone else you actually limit yourself. Yes, it’s important to aspire to be like someone, but always be true to yourself. We want to know about women in your communities doing amazing things! Tell us about them here.
Peggy Ballou: Young women should create vision in their career
Sometimes, busy professionals need specialised one-on-one training to boost their businesses. That’s where the boutique coaching comes in. Boutique coaching is the art of discovering the best in people and getting them to utilise it. In Ivory Coast, Peggy Ballou is at the forefront of talent management and human capital. She is the founder of Social Achievers, a non-profit organization which aims to develop personal and professional skills in high school students in Ivory Coast. Peggy spoke to SLA about young women creating vision in their career while sharing top tips on improving career skills. What does it take to run a boutique coaching and human capital firm? Running a boutique coaching and human capital firm in Ivory Coast is a challenging experience. Especially when only a few have basic knowledge of the services you offer. A boutique firm is one of a small size and/or narrow line of service. In our case, we specialize in career coaching for professionals in their mid-career, on one hand. On the other end, we help SMEs strategically plan and manage their human resources. Our ultimate goal is to provide advisory services on the strategic function of HR as opposed to the traditional view of staff and payroll administration most business owners have. Managing a business of this sort requires experience, innovation, perseverance and excellent communication skills. I personally work from home and my team consists of a virtual assistant and a community manager. Sometimes, I work in a client’s office with other independent consultants. The biggest challenge is to get the first clients, especially corporate ones. I spend most my time educating and nurturing the prospects on the importance of our services to improve the results and performance of their staff. I do this by networking, writing articles in HR Magazines and doing public speaking. How have you sustained your business through the years? I have been in business since September 2013. I started while I was still living in Canada. I was running it in parallel with my corporate job, at nights and during weekends. I a humble beginning, and in 2015, I took a leap of faith, quitting my job. I went back to school to obtain my coaching certification and started working on my business full-time. I am still at the beginning of my entrepreneurial journey and still have a lot to learn. However, I have personally grown considerably over the past few years and learnt a lot on the do’s and don’ts in the process. For 2016, my main focus is to systematize and streamline my business in order to scale it and make it sustainable. What is your model for human capital development? I see the human capital (talent) management as a 360° integrated process as the image below: Very often, organizations, especially SMEs, don’t strategically plan and align their staff with the business objectives. They place less emphasis on employees development. We are here to help in different aspects of the human capital management from the workforce planning to the talent acquisition; from training and development to succession planning. Our vision is to make human capital the most important asset of organizations by maximizing the potential of each individual contribution in meeting the business objectives. Why is human capital the heart of a business? How can young entrepreneurs leverage human capital? Human capital is the set of knowledge, experience, and talent that people have and can benefit an organization. As entrepreneurs, we know how important it is to hire the best employees and put the right persons in the right position. When starting out, entrepreneurs don’t have enough resources to invest in the human capital. But they could leverage human capital by identifying and selecting staff according to the potential and natural talents of each person. They don’t need to rely solely on just past experience. To attract the best people, young entrepreneurs should think of career development and advancement opportunities in their companies. It’s also recommended to invest 1% of the revenues in staff training and development. That investment will improve the overall performance of the organization. How can young women improve on their productivity at work? For me, productivity is the ability to produce the best result possible in the shortest amount of time. As young women, we often have to balance work with family duties. Hence, it’s important that we are organized and focused on productivity. At work, it’s crucial to identify what are the main priorities and focus on what matters the most. It takes discipline and dedication. Productivity also implies systematization. Whenever possible, young women should create systems in their work and personal life (checklists, templates, various spreadsheets, automated email responses, menus, pre-made grocery lists etc.) and establish routines. Finally, it’s important to note that motivation is a driver of productivity so young women should find purpose. They should create a vision in their career and life to stay motivated and keep their productivity level at his best. If you weren’t in your current profession, what would you be doing? I would be a diplomat or an ambassador! Did you enjoy this article? Sign-up for our newsletter to get even more amazing content directly in your inbox. Click here.
Nthabiseng Nkosi: Working from home is the norm now in South Africa
Ah the dream. Managing a business and team successfully from your home. Nthabiseng Nkosi is living it. Together with her husband, Nthabiseng built and now runs a proudly South African design agency called Jutsu Design. Even though Jutsu’s first clients were friends and family, the agency now offers services ranging from web design, digital solutions, mobile apps to photography. SLA caught up with Nthabiseng to learn more about Jutsu and managing a business from home. Nthabiseng, tell us, how did Jutsu Design come about? Jutsu Design started out as a concept to build a small design agency that would offer affordable designs through the line services for SMME’s. My then boyfriend, now husband, and I worked on building a name for us – Jutsu. The name ‘Jutsu’ came about as a result of the team being avid anime fans. ‘Jutsu’ is a Japanese word meaning technique or skill. Once the name was decided on, the company was then officially registered in 2011. Friends and family were our first clients and we grew from there. Fast forward to five years, the company offers web design, digital solutions, mobile apps as well as photography. Jutsu also developed our first two title sequences for e.tv’s Heist and SABC 1’s Dreamworld. How large is the Jutsu Design team? What are the challenges of managing your team? Jutsu Design is a team of a husband, wife, web developer, PR manager, freelance writer, and photographer. The team was initially made up of four members when we started out in 2011. Two members left to pursue other career paths and the rest of us continued with business. One of the major challenges we face at Jutsu is keeping up with the workload. Most times, it gets a little too much to handle, but we try to meet deadlines. In the earlier years, it was difficult, but every project has been a learning curve. Did work from home from the start? How did you manage that? Being a micro- enterprise, Jutsu Design has always operated from home. We are able to save money that would otherwise have been used for rent. We keep costs at a minimal because our company is small. How do you create awareness or reach clients for Jutsu ? The funny thing is, we don’t. We get new clients through word of mouth from our loyal clients. We have a website up and that too has been working for us. Active promotion of our company might mean getting extra hands and moving to bigger premises. How do people react to your working from home? I think working from home is the norm now in South Africa. Some people can be a little envious, but it takes a lot of self-discipline to be self-employed. You may think you have all the time to just chill and work later, but you actually don’t. How do you draw the line between work and running a home? At first, it was extremely difficult working from home. I used to want to make excuses with that, but with deadlines closing in on me, my head would spin. So, I have learnt to be a lot more disciplined. If possible, I work half days on Mondays to Wednesdays. Thursdays and Fridays, I do house chores; laundry, cleaning etc. This schedule works for me as I do not have a housekeeper. But if things get too hectic, with meetings and events to attend, I leave house chores to the weekend. What’s the best way to unwind when your office is also your home? My husband and I sometimes, go on dates, engage in fun activities and fetch our little one from the crèche. I have my spa days and he has his boy’s night outs with his friends. We try to do this once or twice a week. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Christine Kanana Mukira: Passion, the secret ingredient for a yogurt-making startup
Christine Kanana Mukira is a young entrepreneur with an academic background in law, business administration, and office management. Kanana quit her NGO job to start a yogurt-making business in Nairobi, Kenya. Maureen Murori, our SLA contributor paid a visit to an enthusiastic Kanana who shared her dream of having a one-stop shop for fresh, natural, products straight from the farm to her clients’ kitchens. It’s early Saturday morning. After beating the Nairobi traffic, I head to meet a lady whose yogurt business is gaining roots. She had promised to let me in on what keeps her going even when business goes south. Christine Kanana Mukira meets me at the entrance to an estate in Ngara. It is situated on the outskirts of Nairobi central business district. We sit outside her shop, which she co-owns with another business owner. While Kanana’s specialty is the production of natural yogurt, her friend makes fresh fruit juice. “I don’t think I’m an entrepreneur,” Kanana worriedly tells me as she settles into a chair opposite mine. After pleasantries and small talk to break the ice, she relaxes and takes me through her entrepreneurial journey. Kanana had always had an entrepreneurial spirit, way before her current yogurt business. Back in 2013, she used to own a poultry business but had to leave Nairobi when she got a job with an NGO. She worked in the social development world and enjoyed helping community members. But this was not to be for long, she wanted something different. “I needed a new challenge”, Kanana told me. After three years, she had had enough of being an employee. She quit and went back into running her own business. This time, it was yogurt making. Why yogurt? “After some research, I was concerned about the ingredients used in making yogurt, things easily found in supermarkets like milk powder, lots of sugars and flavours,” Kanana says. “I wanted to create a product that used purely natural milk and natural sugars.” According to Kanana, her yogurt is made of pure milk, natural vanilla plant, strawberries, and natural sugars. Her six-month-old business which started with just three litres of milk has since grown to over forty liters a week, and demand is still growing. ”To get to forty liters a week was not easy”, Kanana admits. She said were it not for her passion, she would have given up a long time ago. When she first started out, she was fortunate to not only find a reliable and affordable fresh milk vendor but also customers who believed in her new product. Without prior knowledge or skills, Kanana says she had to practically do everything from sourcing for milk, collection, producing yogurt, and even sales. However, she learned quickly how to get some of the workloads off her shoulders. With the increasing yogurt demands, she was able to convince her vendor to deliver milk at her shop once a week, or as demand increased. The challenges so far No sooner had she tackled the delivery challenge than another popped up. She realized that sometimes, customers did not drink as much yogurt as she had produced. Because she didn’t use preservatives, by the end of a week, she had to give out yogurt for free before it could go bad. The weather can also be a challenge for her business. “When it is cold, as it is now, not many customers drink yogurt. They prefer hot beverages,” Kanana said. She has since reduced the number of litres she makes per week especially during the rainy season in Nairobi. Is she seeking to become wealthy from the business? Although she acknowledges that capital can be a challenge for some entrepreneurs, she quips “a business idea is capital in itself.” “Wealth is the ultimate goal for every entrepreneur,” Kanana states, “but passion is the driving force, and love for the business makes it even easier and more enjoyable!” She cautions entrepreneurs not to be in haste to make profit from a startup. Business is a risk and stability usually begins between the sixth month and the first year, and for some, even longer. Eventually, only the passionate and patient remain strong enough to watch their business take shape. Future plans Kanana wants to expand to the sale of more natural products so she can encourage people to adopt healthy lifestyles. Since her business is located within an estate, she hopes to be the source of all natural products for homes within the locality. “My dream is to have a one-stop shop where I can sell fresh, natural, products straight from the farm to my client’s kitchen,” says the enthusiastic entrepreneur whose inspiration comes from her entrepreneurial parents. Kanana believes that natural products will help fight some of the nutrition-related chronic diseases such as obesity, diabetes, among others. Kanana says that customers often ask for fresh milk, and she is thinking of diversifying into that direction. Although many supermarkets have introduced milk dispensers, Kanana says this is not a challenge for her. After all, the stores specialize in skimmed milk, while she will go for whole milk which she says has more nutritional values for children, pregnant women and the elderly. Advice for other entrepreneurs Kanana urges upcoming entrepreneurs to ensure the right location for their businesses. This way, customers can easily access your product. And also, you’d enjoy proximity to raw materials needed for production. As for friends, the young entrepreneur says, “in business, you will lose or gain friends. Some will support you, and others will not even want to be associated with you.” How it all ended One good thing about interviewing entrepreneurs is that you get to taste their products or to take souvenirs home. I was in luck today. I was served some natural strawberry yogurt. It was thick, smooth, fruity and delicious! Tell us what amazing entrepreneurial things women are doing in your communities here.
Nontobeko Tshabalala: Working towards being a woman worth watching
Young people hold the answers to achieving sustainable development in Africa. These wise words come from Nontobeko Tshabalala. Nontobeko is from Swaziland, she is a journalist, blogger and social media extrovert. She believes that good writing enhances the experience of life and is working towards fulfilling that. Nontobeko is passionate about the youth and their involvement in making worthwhile contributions to the discourse around issues such as gender disparity, Afrocentricity. Nontobeko talked with our SLA contributor, Itumeleng Mphure on becoming a woman worth watching. How did you get into journalism? For the longest time, I wanted to be a lawyer but when I got to grade 12 I didn’t think that I would be happy as a lawyer in 30 years’ time. Then I had a conversation with my father and he told me that there can only be satisfaction in a salary if there is job satisfaction. So I applied for journalism at the Durban University of Technology because I love reading and writing. I went to a Technikon where they teach practical skills. What lead me into journalism is actually the reason why I wanted to be a lawyer for the longest time. It is because I can make strong arguments and find evidence to back it up. Which publications have you written? Before I moved to Ethiopia I was working at the Swazi Times as features editor and I am still a weekly columnist for Swazi News. I have also worked at the Sunday Tribune (Durban) and Soul Magazine (South Africa). What’s the best you have written so far? Every time I write an article I write it as though it’s the best I will ever write. When Lupita Nyongo had just won an Oscar and received a lot of publicity I wrote a piece about how it’s important to see dark girls in the limelight so that girls who look like that know that it’s okay to be dark. I wrote this article because there was a big debate over Lupita’s dark skin. Makila James who is the US Ambassador to Swaziland took that article back home for her family to read because she felt that it resonated with every black person. It is time for Africans to accept their different tones of their skin colour. What are you most passionate about? I want to lend my voice to the continued liberation of women. I don’t have a definite plan of where exactly I see myself in the future but I know that my passion will lead me to a place where I can advocate for women. What’s currently on your mind? Furthering my studies. My professional experiences surpass my academic qualifications and that makes me feel uncomfortable. Right now I am at the African Union (AU) and the tables I am sitting at require me to further my studies. What lead you to joining the AU? I have the constant desire to be better and improve myself so when the call for the African Union Youth Volunteer Programme came, I applied and now I am serving as the Special Assistant to the Chairperson of the African Union Commission. I was chosen as one of the Media Institute of Southern Africa’s (MISA) Women to Watch in 2014 but I am constantly working towards being a woman worth watching. What’s your fondest beach side memory? It was in Mozambique. I went to apply for a visa to France and I had lunch by the sea side. It was a very stressful day but I eventually got my visa. I had lunch at the seaside and also took a walk. It was so calming and that’s what I remember most about it. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Lornah Achieng: What it means to be a Christian fashion blogger
The faith industry is large and booming but it’s not limited to the pulpit. We have Christian books, a growing Christian movie industry and also Christian bloggers. Born and raised in Kenya, Lornah Achieng is a faith, fashion and lifestyle blogger. She says she started the platform to share life experiences and discoveries from the Bible -which she considers the core of her foundation. Through her blog, Lornah aims to inspire people to learn more about God, modest fashion, and inner beauty. SLA contributor Zipporah caught up with Lornah to uncover the inner workings of a faith blogger as well as other projects Lornah is involved in. Why the Cherries Vineyard blog? What inspired you to start? Cherries Vineyard was inspired from the book of John 15:1-8 which describes Jesus as the true vine. We are the branches and God is the vine-dresser. Actually the name came out when I was contemplating which blog title to use, and my mind landed on “Cherries Vineyard”. At first, I thought it was a captivating sweet name but through the years I’ve come to understand that it is a spiritual process. It was after that realization that I got the scripture, it is really amazing how God orchestrates things . When did your interest in fashion and blogging start? Honestly growing up, I was never keen on details and fashion per se. My sister is the one who made me realize the passion within. She used to correct me on the combination of clothes I wore and she still does once in a while. Through her, I was able to discover my love for fashion. What have been your greatest achievements? I can say being able to come out as a Christian blogger! Because I realized my passion is writing and being able to share the truth on my blog is quite daunting! You know people can at times be scared to speak the truth for fear of being rejected. Also through blogging, I have been able to grow spiritually. Like I said before, to me blogging is a spiritual process where I am able to learn more about being authentic. I can’t take people from where I have not been, I have to first be that which I encourage my readers to be. This has pushed me to mature and grow. To me that is an achievement. Tell us more about your interest in digital marketing I studied a Bachelor of Business and Information for my undergraduate and that is where my interest in marketing was cultivated. Currently, I do marketing and work with different brands offering them digital marketing strategies. What defines modest clothing to you? Personally, modest clothing is more than just a mere dress code. It not being religious or old-fashioned, rather, it is a way of expressing true love towards God by aligning ourselves to His standards –holiness. When we get to understand that our beauty doesn’t come from outward adornment of fine clothes but inner disposition of our heart, then dressing modestly becomes a matter of our relationship with God. With God there is purity and a renewed mind, this is automatically reflected in how we dress. Describe your style Simple, modest, elegant and classy if that is not mouthful. Who are your favorite icons that embody modesty? I’ll say the women of the past. First look at Peter 3:5 then, anyone whose modesty comes from within. Nash Amber of Set Apart style is also one among many inspiring bloggers who are ambassadors of true modesty. Do you have any future plans? My future plan is to impact lives with values and spread the truth about modesty. I want people to know that true modesty starts with the heart first before the clothing! Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Adedoyin Jaiyesimi: People tend to trivialise the writing process
Adedoyin Jaiyesimi writes and edits books, manages blogs and creates content for websites. Through her coaching and training platform, The Sparkle Writers Hub, she is helping other writers achieve their writing dreams. So far, some of her trainees have moved on to start successful blogs while others have been able to gain access to platforms to showcase their work. Adedoyin fills SLA in on not just the excitement of writing, but what she is doing about it, for herself and other writers. How can a writer turn her craft into a profitable business? Turning your writing craft into a business starts with having a plan. What kind of writer do you want to be? What range of services do you want to offer? Do your research and find the niche you can excel in. There are people who stop at editing and proof-reading while others take it further by writing web copy and coaching other writers. Once you identify the services you are able to offer, you should talk to an intellectual property lawyer to know the steps to take to protect the content you produce. You also need to think about how you will publicize yourself and your work in order to build your client base. Build the right structure and most importantly, get people to work with you. As you get more clients you will discover that you can’t do it all by yourself, especially if you want your business to grow. What are the right principles to turn a small idea into a profitable business? I would say the number one principle is passion. You need to be passionate about what you are doing otherwise, the business will fizzle out. Then there’s the part of creating value. For any business to be profitable there has to be some value that is being added. This is essentially the ‘why’ of your business and it goes beyond money. What need is the business meeting? How does it improve the lives of people? One thing I have learnt over the years is the importance of building a brand and not just a business. You must be able to connect with your clients and deliver on your brand promise. This involves going the extra mile. It also involves making the choice to be excellent in your delivery of service and be innovative. Have you faced any challenges that are unique to your trade as a writer? How did you overcome them? Yes, I have. They are so many, to be honest. One of the challenges writers face is managing writer’s block. When I first started out, I was a lazy writer and I used to write only when I was inspired. You can’t run a profitable business as a writer if you only write when you are inspired. So I had to discipline myself and learn how to come up with creative content whether I am inspired or not. It was tough, but I’m glad I went through that process. Another challenge I faced was putting the right price to the services that I offer. Something that I used to hear a lot when I started was, “Is it not just to edit the content on my website? Why are you charging this amount?” There is a way people tend to trivialize the writing process especially when you are able to deliver quickly. I did a lot of trial and error before I could find the price that I was comfortable with charging because there is no industry standard. Now, I have set prices for every service I offer. I’ll add one more because like I said, they are many. Putting the right structures in my business was challenging. Creative people don’t like structure. We just go with the flow. This will hinder the growth of your business. So I had to take the time to put the right structures in place. I registered my business name, Content Craft, opened a business account, set up a proper accounting system and so on. It’s not perfect yet but we have a process for most of the operations we carry out. Realistically, in what ways can an African woman live off writing? There are many ways an African woman can live off writing. Like I tell the writers that I coach, you just need to be creative and be able to identify the gaps that exist. When I started out, what I knew how to do best was to write articles and edit magazines. Now my expertise has grown to creating and editing books, managing blogs, writing web/ social media copy and creating content for social media. So the possibilities are endless. If you want to live off writing, you can become an editor, you can be a content creator, you can be a copywriter, you can write voice over scripts, you can write content for training materials and so on. As you improve your skill, you can also earn money from coaching other writers and organizing training sessions for businesses and individuals. How do you help other writers achieve their dreams? Is it through mentorship or any other means? I created a platform called The Sparkle Writers Hub and our main aim is to help everyone who has a desire to write to achieve their writing dreams. We work with all kinds of writers; the ones who have a nudging in their heart and those who have started writing but want to take their work to the next level. We offer a basic training program where we teach writers the basics of writing and how to attract readers. We also offer a more intensive coaching program where we work one on one with writers to achieve their goals. Since we started, some of our trainees have moved on to start successful blogs while others have been able to gain access to platforms to showcase their work. What will be the name of your first book and what will it be about? The
Aysha Tofa: No business idea scares me
Aysha Tofa is a 24-year-old entrepreneur who is not afraid to try her hands on several, diverse business ideas. She discovered her passion for business as a young girl in college and even now, is an inspiration to many young women in Northern Nigeria, where she resides. Aysha shares with SLA her experience and the driving force behind her entrepreneurship. How did you become an entrepreneur? My first brush with the business world was in my 3rd year in college. I often bought clothes to sell to other students and my friends. However, my biggest and scariest opportunity was when a friend was getting married. I had assured her I could supply 400 pieces of fabric for family and friends even though I had no idea how. Fortunately, things panned out; I made good of my word and some good money too. That first big opportunity opened up more business doors as I invested the profit in other ventures. At the time I was done with school, I was already a known name -an entrepreneur in her own right! You are an entrepreneur involved in a lot of things. Tell us about them. Yes, I am involved in a lot of businesses. My scope covers just about everything – textiles, traditional caps, electronics, properties, food, fashion, etc. I also own an advertising company called Waves Advertising Limited. I am, in fact what they call a hustler in the Nigerian parlance. I believe that for any business idea, no matter how novel, a detailed research would tell me exactly what to do. Away from business now, we understand you had a project called Pink Waves. Tell us about it. Pink Waves was another of my many projects. Our focus was on creating awareness on the cancer scourge, starting with northern Nigeria. Twice, we were on Voice Of America’s radio show, Yau da Gobe, to discuss the project. We reached out to influential people, government agencies and organizations soliciting support and sponsorship, but that never came through. It was a good project but sadly, it had to be put on hold. How are you inspired? I have a solid support system. My parents believe in me and that alone keeps me going. I want to keep making them proud. How do you keep yourself going as an entrepreneur? I read books on both successful and failed businesses. Through them, I have learned and mastered the act of taking risks. For someone who has tried her hands on many things, I believe failure in business can be a learning curve. The entrepreneurial route can be tough, but I try to be as focused and patient as possible. What is the business climate like in Northern Nigeria where you live? Are there challenges? How are you overcoming them? Around here, people are more amenable if you are able to convince them of a product’s usefulness. But of course, a prevalent preference for quantity over quality negatively affects sales. Also, due to religious and cultural beliefs, there’s the erroneous belief that successful women tend to be arrogant and may never find husbands. Notwithstanding, I never let these things stop me from reaching my dreams. I believe an empowered woman is not only a gift to her family but the society at large. What is your driving force? Through my various ventures, I want to inspire other women to reach heights they never thought possible. The ultimate goal is to add value to my society and I am taking it, one day at a time. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.