Joy Eneghalu: Using Strategy to Conquer Social Media

Joy Eneghalu is a social media strategist. She helps businesses and teaches individuals how to leverage social media to boost their brand awareness, increase their sphere of influence and make a profit.

She is also the founder of the Influencer Marketing platform called Influensah.

Can one thrive in today’s marketplace without social media?

Social media has taken over and has the potential to expose one’s business to a larger audience. It is highly important to have your business on social media so you don’t lose out on the goodness.

However, there is the offline part that people also have to maintain. Social media has become a must-have tool for every business to thrive in today’s marketplace.

So, if social media is here to stay, what are the career opportunities open to young people?

There are tons of career opportunities open to young people and the beautiful thing is that some of them are largely untapped and it costs almost nothing to get started.

Young people can now go ahead and become some of the following professionals:

  • Online TV Hosts
  • Online OAPs
  • Social media and community managers
  • Online event planners
  • Influencers
  • Data specialists and Facebook ad experts
  • Funnel experts
  • Website designers and social media graphic designers
  • Content creators 

All you basically need is a phone, internet, knowledge, skill, and visibility. If you are wondering if people do these as actual jobs and cash out, there are many of them and they aren’t even enough for the market.

What were the mistakes you made when you started out? How can others avoid them?

When I started out, it was basically trial and error. Eventually, I invested in courses that helped sharpen my skills.

The number one mistake I made was not documenting an agreement with a client and that cost me lots of money because of the lacking proof. This lesson was very important for my success.  

Before discovering the essence of a community, I played a lone game for a while. However, I now belong to about 6 communities that have provided me with immense support and knowledge.

With many people coming on to the social media space, what would you advise to stand out amidst the noisy marketplace?

This may sound cliché but nothing beats being authentic, genuinely caring about people and adding value. These have been my own sauce and it works pretty much for everyone you see doing great things.

If you are fake, people will find out. Let your style of delivery on social media speak for you.  

Overnight success doesn’t exist as a social media strategist or manager; you have to put it in the work - @joyeneghalu Click To Tweet

What are the myths in your line of business?

Overnight success!! It beats my imagination when many say to me ‘Joy, I want to blog or I want to start managing an account. They said this thing is like oil money. If I do it like this now, by xxx time, I will have xxx amount of money’. 

It baffles me a lot. Overnight success doesn’t exist as a social media strategist or manager; you have to put it in the work. Some people even take 10 years! Money doesn’t grow on trees in the online world. 

Secondly, just because one is visible and popular online doesn’t mean the person has billions sited in their account. It can be very annoying to have people asking you for money because of your online fame.

If one is being visible on social media, please understand that it is part of the journey and not the destination.


Could you briefly share with our Motherland moguls on WhatsApp for business?

WhatsApp for Business is a highly innovative tool that businesses can use to offer fast and efficient customer care services to their customers.

With a range of different features such as analytics and labels for pending payments; WhatsApp for Business is a highly effective tool for online business. 

I personally advice having the ‘Click to Chat’ feature on your website or social media platform. This feature enables people to easily chat you up and maintain a human relationship with your business. 

Final Words

You can do this. You can achieve anything you want with the right mindset.

Hone the skill of recognizing opportunities and jump on it before the crowd does - @joyeneghalu Click To Tweet

I look forward to having lots of young ladies kicking butts in the social media/online space.


If you’d like to share your story with She Leads Africa, let us know more about you and your story here.

Sylvia Nwoko: Running a social media business has not been easy

Sylvia Nwoko

With good internet connection, a social media business is less work and more fun- Sylvia Nwoko Click To Tweet

Sylvia Nwoko is a 22-year-old graduate of Foreign Languages from the University of Benin, Nigeria.   She established  Thatpurpledotcouture, a unisex clothing brand in Nigeria as a fashion blog in October 2015. After a year, she developed interest in turning it into a business and ventured into fashion services such as fashion designing, retailing Ankara fabrics, fashion accessories and other ready-to wear fashion items.

At the beginning, Sylvia was her own model, alongside a couple of her friends. Asides doing this, she has interests in singing, travelling and reading good books.

How have you managed to successfully run a social media business?

Running a social media business has not been easy. However, with good internet connection, good publicity and my love for social media platforms such as Instagram, it has been less work and more fun for me.

I have a deep passion interacting and starting conversations with different people. I also have a good edge at convincing people.

What are some of the challenges you have faced while using social media for promotions?

My major challenges are poor internet connection, high data costs, cost of running adverts and trying to get the attention of the public to follow my account and patronize me.

What is that thing that gives you an assurance that you have successfully run a campaign online?

The fact that I can post several pictures and my followers react to it in different ways is a good feeling.  Even without posting a single picture in 2 days, I still get comments and orders coming through.

I use social media to promote my business everyday- Sylvia Nwoko Click To Tweet

How often do you make use of your social media channels?

Every day, I must confess. I think I’m an addict.

Which is your favorite social media channel for business and why?

Instagram is my favorite social media channel because my page is not private. Anybody can scroll through see what we’ve got to offer and send us direct messages.

I always get an instant notification via Instagram unlike other channels such as Snapchat where customers have to add me up first.

Social Media is ideal for every kind of business- Sylvia Nwoko Click To Tweet

Do you think social media is ideal for every kind of business? Give a reason for your response

Yes, I think social media is ideal for every kind of business because we live in a virtual world where all most everybody believes what they see on the internet.

I think it is the best thing that can happen to any business especially when you have a speedy growing fan base that trusts your services.

What advice will you give to someone who is intending to start a social media business?

Be prepared, social media business is very competitive and tasking.

If you’d like to share your story with She Leads Africa, let us know more about you and your story here

Titilope Oyewole: Social media was very easy to incorporate into my business

Titilope Oyewole
My inspiration was to provide quality and beautiful outfits at affordable prices Click To Tweet

Titilope Oyewole is a 23-year-old graduate of microbiology. She is also currently running her postgraduate studies in Parasitology and Bioinformatics at the University of Lagos.

While she pursues her studies, Titiliope owns Efab Creation and General Merchant, a start-up fashion house in Egbeda, Lagos.

What was the inspiration behind starting E-fab Creations?

The inspiration behind starting Efab Creations was to provide quality and beautiful outfits for Nigerians at extremely affordable prices.

Our motto at Efab Creation is ‘Everything Fabulous and Affordable’.

How were you able to successfully use social media as your primary marketing point?

I have been using social media even before I started my business. By the time I started my business social media was easy to incorporate, I used to do some online PR for major brands.

As part of my initial marketing strategy, I talked to other social media influencers as well and they have helped greatly in marketing my products.

Describe a sample social media campaign carried out for any of your product?

When we launched, we carried out our first social media campaign. I got some influencers and made them ambassadors of the brand so they talked about the brand itself across their entire social media platform. The idea was to introduce Efab Creation to the online community.

We had a total of 8 influencers and the campaign ran for three days. They all posted different contents on their various platforms for the three days. Most of their content covered talking about Efab and what we do. We were able to achieve followers and customers because it was evident in our sales after that.

I talk about my business to everyone I come across - Titilope Oyewole Click To Tweet

You have a following of about 11.7k following on Instagram  and 11.2k on Twitter, how were you able to achieve that?

When I started using social media, I referred people to follow the Twitter and Instagram pages, I also organized giveaways. The first rule of all the giveaways was for participants to follow our social media accounts first.

That way we were able to grow the platform. Also most of our customers tag us when they wear outfits received from us and that brings more followers and customers to our pages.

Which other ways have you tried to acquire new customers for your brand?

I do some word of mouth marketing. I talk about my business to everyone I come across. Also, I have printed flyers that I share to people.

Titilope Oyewole: Be consistent and give it your very best Click To Tweet

What advice would you give to other ladies trying to build a business online like you have been able to achieve?

The first thing I’ll tell anyone trying to build a business is to be consistent and give it their very best.

If you’d like to share your story with She Leads Africa, let us know more about you and your story here.

Oreoluwa Oduko: Social media helps me reach almost everyone everywhere

oreoluwa oduko
I have long decided not to compromise my business standards- Oreoluwa Oduko Click To Tweet

Oreoluwa Oduko is a graduate of law from the University of Lagos and the Nigerian Law School.  She began an online business selling pets (@PawsNaija) in 2013 during a six-months-long Academic Staff Union of Universities (ASUU) strike that began while in her third year at the University.

Oreoluwa had previously channeled her advocacy skills into general marketing merchandise online before transitioning into the selling of pets. Oreoluwa has a significant interest in traveling and the general lifestyle of animals. She hopes to use her legal background to fight for animal rights in Nigeria.

Why did you choose to sell dogs and puppies online?

I have always been involved in online marketing. Selling pets came up at some point, and it was only right to add it to my online business.

I started the business at the end of 2013, during the six months ASUU strike which began while I was in my third year at the University.

What other services do you offer?

I am more of a link between clients and what they need.

I do not personally offer all services, but I have a network of people who provide services such as veterinary, training, boarding, grooming, and walking and so on.

Do your services include any form of offline transactions or are they strictly online? Kindly tell us how the chain works.

For purposes of having records, all pre-contract discussions are done online (in writing). Everything else after such as delivery, veterinary, grooming, walking, training, boarding are all done offline.  It’s simple really. It depends on what animal the client wants and where it would be sourced from.

For example, if a customer wants a dog that is available locally, I get details of what the client wants, contact breeders who deal in that, show the customer’s options, have them choose, pay and it’s delivered to them. If I have to import, I take a request, give the client a quote. The client makes payment, I pay for the pet, and it’s shipped to me and is delivered to the client.

What are the major social media channels you make use of and how do you take advantage of it?

Twitter, Instagram, and Facebook. I post pictures and get people to like, retweet and share on my personal page. That helps create more awareness.

Certain people don’t understand the value of having good quality - @owhreoluwa Click To Tweet

How often do you make sales from social media?

Not as much as I would like. There are several reasons why I don’t make sales. On Twitter for instance; sometimes I get as many as 600 retweets on a single tweet but no successful sale. People see a picture and breed name that they know nothing about and assume they can have it, but from little interaction with them, they realize that’s not what they want.

I also do pre-purchase interviews where I ask the client various questions to ensure the pet is going to a good home where it would be taken of. There are certain breeds that I don’t sell to people who have no experience of owning such breeds and how to train or socialize them. If the person can’t meet the basic requirement, I would most likely decline to sell a pet to them.

Also, because of the way my business is being run, I sell only quality pets which do not come cheap and certain people don’t understand the value of having good quality, so they don’t buy.

I have long decided not to compromise my business standards by sourcing for pets from just anywhere though. Always I tell people I would rather sell one good pet to a real owner and make no money than do otherwise in a bid to make quick money. I just keep doing what I do, and I try to improve every day, increase my reach, and try to educate people on the little things.

What has been the most challenging moment on social media so far?

Getting people to understand how the process works and having them pay upfront. People claim to want a certain thing but are not ready to pay for quality which can sometimes be discouraging.

People claim to want a certain thing but are not ready to pay for quality - Oreoluwa Oduko Click To Tweet

What would your response be to someone who is contemplating whether or not to use social media as a marketing tool?

I’d say go for it. Social media helps you reach almost everyone everywhere without physically being there; it’s a sure way to reach as many customers as you need.

If you’d like to share your story with She Leads Africa, let us know more about you and your story here

Vera Adu Amani: How I found creative ways to build my brand

Vera Adu Amani

Vera Adu Amani started her fashion company with no capital, no showroom and no PR services. All she had was a vision, talent and a voice which she used as a strong marketing tool on social media to build her brand.

As the face of Adu Amani Klodin, she used her hairstyle (popularly described as Adomi bridge) to promote her brand at the 2015 Chalewote Arts Festival. This hairstyle went viral and led many clients to her company.

After this great exposure, Vera’s brand story has been used as a case study in Professor Ato Quayson’s book “Globalization of Oxford Street”. She also won the 2015 urban designer of the year at the West African Fashion Awards; has gained recognition as influential designer in Africa and is currently a mentor/judge at the Ghana Coalition entrepreneurship leadership challenge.

How did you discover social media as a great marketing tool?

When I started the company, I had nothing! I had no money, no showroom, no team of marketers working for me. All I had was a vision, talent and a voice so I started sharing my work online just to showcase what I could do.

As I connected with many people who reacted positively to my work, I became more active on the social media platforms. That was when I realized that social media is easy and a cheaper way to reach more people.

After this realization, I equipped myself by reading and researching on digital marketing strategy and other social media materials to brand my company online.

I then created my own style, my own platform to inspire, educate my followers and promote other brands.

After your discovery, what steps did you take to use social media to build your brand?

The only way your work speaks for itself is if someone is listening. When it comes to business you need to make some noise to get your message across so I started making so much noise about my work to get the attention needed.

The steps I used to build my brand are as per below;

  • I chose a memorable brand name which is easy to remember, pronounce and spell. I used the name on all of my social media networks. This makes it easy for followers to search and find my company.
  • I repositioned myself, developed my voice and built my social media presence. I focused on one network (Facebook) which worked for my brand from the beginning since I didn’t have a team working for me.
  • I adapted a social media marketing strategy plan. Thus a monthly calendar list where I created features like Facebook trade.
  • I used visual marketing like videos and photos to promote my work. I engaged storytelling which has always been my number one key. It is one thing describing a product and another selling a product.
  • I shared and commented on interesting articles, works by other people and trending issues.
  • I asked questions; read and learnt from others especially brands/people I look up to. This was to help me distinguish myself from the others.
  • I also engaged my followers, answered their questions, expressed my gratitude to them and sorted their opinions on things. I used their opinions to create content which they shared with their friends.
  • I learnt to communicate with my followers effectively. For instance; I can’t use the same language and tone [contents] I use on Facebook /Instagram for Linkedin followers.
  • What you say on social media will go a long way to affect you so I learnt to let certain comments roll off my back. You should know when to shut up.

Which marketing tool skyrocketed your brand?

I will say my hairstyle to the 2015 Chalewote Arts festival popularly described as Adomi bridge skyrocketed my brand. The plan was to look different, unique, to stand out, and have fun.

As the face of my brand, I take every opportunity to promote my brand so the Chalewote Arts festival was a great place to showcase my work. I did not think the hairstyle will get such attention but it did and since then, my brand has been on the lips of many people.  


How has social media affected your company’s growth?

Everything that I am now and have now was gained through social media. Through social media, my brand has gained exposure, income, clients, jobs and followers.

Social media boosted my brand visibility, and boosted my self-esteem personally. My brand was unknown but now I don’t have to introduce myself anymore, there is this phrase I usually use; ‘Google my name’.

Social media has connected me to people that I wouldn’t have been able to meet in real in life.

Now that your brand has gained the exposure you wanted, what is next?

Well, my brand has gained digital exposure but not physical exposure so my team and I are working on traditional marketing and building relationships outside the internet.

I also want to develop, expand and own a successful fashion design business. Not just a onetime wonder but a sustainable, profitable fashion design company.

I am hoping to rewrite the African story. When a person thinks of Africa, it shouldn’t be a story of slaves, monkeys, ugliness or violence, it should be positive. Beautiful kente shoes/bags by Adu Amani should come in mind.

So I will say I am working on making the brand a vehicle to communicate the beauty of Africa to the world through fashion. I want to leave positive digital footprints.




What is the most outrageous marketing tool you had to use to get your followers attention?

I have used many funny strategies but the funniest was the one that skyrocketed my brand. This is the Adomi bridge hairstyle. I knew I would get some attention but did not expect the photos going viral.

The hairstyle attracted both positive and negative reactions. I was made fun of when the photos went viral. Some comments were very mean and hurtful but I joined in the fun and used it as an opportunity to promote my brand. This had many people sharing my brand all over social media.

I never thought the bridge on my head would gain such massive audience but it did and was worth it.

Your Adomi bridge hairstyle was imitated by many people at the 2016 Chalewote Arts, how do you feel about it?


I feel very inspired. It makes me know that I am an influencer and whatever I do affects other people so I am more responsible for others and not just myself.

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